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LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course)

ACADEMIC ACTIVITY NO 1
School of Business Department of Management

Name of the faculty member: ASHWANI PANESAR Course No. MGT962 Course Title: ADVERTISING Class: B.TECH Semester Section SE Batch 2011-2012 Max. Marks 10 Date of Allotment: 17/01/12 Date of Submission: 3/02/2012 Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different. S.No Roll No All the students who have been allocated the advertisements the file is attached alongwith.s Topic No. Objectives of Academic Activity Topic Organization

Model*
Evaluation Comprehensivenes s and clarity of the advertisement-5 marks. Analysis-5 marks

To enhance the analytical skills of the students by making them understand the trends ADVERTISIN G.

Each student has been allocated the brand and an advertisement and he/she has to analyze the message strategy in the advertisement. You have to see the advertisement and then explain the methodology involved through the written report keeping into preview the evaluation pattern

Date: Sig. of Faculty member

Registerat ion Serial No 1 2 3 Number Name RollNumb er RSE145A 01 RSE145A 02 RSE145A 03

Name of the Company/Bra nd PEPSODENT COLGATE MESWAK

CATEGORY TOTHPASTE

10902121 Abhishek Sarkar 10900374 Nitin Khosla 10906485 Ankush Gupta

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

10906016 Rohit Rawat 10904485 Nabil Ahmed 10905114 Tapas Naithani Abhishek Kumar 10905059 Singh 10905169 Prabhat Kumar Ravi Chandra 10905577 Prakash Tanti 10905420 Jagshish Singh 10904968 Jaykant Parihast 10905925 Moyukh Mukherjee 10901416 Kuldeep Raghav 10905926 Manish Mandhana 10901183 Sushant Arora 10900577 Aditya Verma 10904947 Gaurav Sharma 10902642 Khushdeep Singh 10906415 Shivam Kumar 10905736 Omkar Tiwari Abhishek Kumar 10902725 Mishra 10900587 Saurabh Singla 10902864 Bhanu Nagar Pawera Karanbir 10901766 Singh 10905666 Aditya Kumar 10904335 Abhishek Baluni 10900613 Gaurav Jindal Rahul Kumar 10900667 Srivastava 10905933 Navneet Saharan 10907342 Vivek Heer

RSE145A 04 RSE145A 05 RSE145A 06 RSE145A 07 RSE145A 08 RSE145A 09 RSE145A 10 RSE145A 11 RSE145A 12 RSE145A 13 RSE145A 14 RSE145A 15 RSE145A 16 RSE145A 17 RSE145A 18 RSE145A 19 RSE145A 20 RSE145A 21 RSE145A 22 RSE145A 23 RSE145A 24 RSE145A 25 RSE145A 26 RSE145A 27 RSE145A 28 RSE145A 29 RSE145A 30

VICCO SENSODYNE CLOSEUP BABOOL SENSODYNE ORAL-B PEPSODENT COLGATE-ZIG ZAG NISSAN-MICRA HYNDAISANTRO HYNDAI-I 10 TATA-NANO TATA-ARIA TATA-MANZA TATA-ARIA MARUTISWIFT(D) MARUTI-ALTO MARUTI-RITZ MARUTIDEZIRE(D) CHEVROLETBEAT(D) CHEVROLETCRUZE BMW-S SERIES MERCEDES-S CLASS FIAT-PUNTO FIAT-LINEA FORD-FIGO FORD-FIESTA CAR SEGMENT

TOTHBRUSH

31 32 33 34 35 36 37

10900938 Nitin Gupta 10905734 Chandan Singh 10900382 Baljeet Thakur 10902480 Navdeepak Jamta 10905324 Amit Nanda 10906753 Sahil Kumar Raushan 10901326 Sudhanshu 10901423 Ashish Patwal

38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56

10904735 Ankit Mohan Gohar 10904841 Amandeep Singh 10900727 Danveer Singh 10901483 Kumar Chandrahas 10900141 Lovejyot Singh Gill 10904342 Shivenderjeet Singh 10902285 Pawan Kumar 10905388 Manpreet Singh 10902392 Tushar Mudgal 10900699 Suresh Kumar 10900697 Virender Kumar 10901898 Ashish Mehta 10907480 Raj Jaiswal 10902887 Gurmeet Singh 10902181 Manpreet Singh 10902949 Kushagar Thakur 10905351 Mohit Chaudhary 10904812 Praveen Kumar 10905919 Prateek Datta

RSE145A 31 RSE145A 32 RSE145A 33 RSE145A 34 RSE145A 35 RSE145A 36 RSE145A 37 RSE145A 38 RSE145A 39 RSE145A 40 RSE145A 41 RSE145A 42 RSE145A 43 RSE145A 44 RSE145A 45 RSE145A 46 RSE145A 47 RSE145A 48 RSE145A 49 RSE145A 50 RSE145A 51 RSE145A 52 RSE145A 53 RSE145A 54 RSE145A 55 RSE145A 56 RSE145A

LEVIS COTTON COUNTY COLOUR PLUS UCB PARK AVENUE REID AND TAYLOR VIMAL DINESH SUITING AND SHIRTING SIYARAM OCM RAYMONDS NIVEA ELLE 18 AXE REXONA PARK AVENUE SPINZ ARREST ASIAN PAINTS BERGER PAINTS SHALIMAR NEROLAC LIFEBOUY GOLD LUX INTERNATIONA L GODREJ NO 1 NIVEA SOAP PAINT SEGMENT BODY SPRAY CLOTHING SEGMENT

SOAP SEGMENT

57 58 59 60 61 62 63

10904698 Abhimanyu Khanna 10900832 Jahid Mohammad 10900972 Preetkamal Singh 11012496 Piyush Bhadani 11014071 Prabal Gandhi 74400701 14 Anjali 10800173 Prateek Vats

57 RSE145A 58 RSE145A 59 RSE145A 60 RSE145A 61 RSE145A 62 RSE145A 63 RSE145B 64

PEAR'S SANTOOR NIRMA BEAUTY SOAP MEDIMIX HAMAM JOHNSON & JOHNSON MARGO