A Project Report On

CONSUMER BEHAVIOUR
For TELEVISION SETS DISTRIBUTED BY METHOD ENGINEERS JALGAON

Submitted by Mr. ABHIJIT KISHOR GOSAVI BBM III (Marketing)

Guided By Mr. APOORV PAKDHANE

Department of Management Studies, North Maharashtra University Jalgaon.

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CERTIFICATE
This is to certify that Mr. Abhijit k.Gosavi has carried out the project and successfully completed the project entitled.

CONSUMER BEHAVIOUR
Under our guidance and supervision in the partial fulfillment for the award of the degree Of Bachelor of Business Management

2011-2012
Dr. Seema joshi. (Head of Department) Dr. Apoorva Pakdhane. (Project Guide)

ACKNOWLEDGEMENT

It gives me a great pleasure while submitting this project report on CONSUMER BEHAVIOIUR on purchasing of Onida Television set. This report will be incomplete if I would not mentioned these personality who heartily help me, guided me to complete the survey and report. I would like to take this opportunity to thank Dr. Seema Joshi Reader and Head of The Department of Management Studies, North Maharashtra University and I am very grateful to my project guide, Mr. apoorv Pakdhane for their valuable guidance and encouragement through the semester and for completion of this work. I would specially thank to Mr. C. H. Bhangale, Dealer of Method Engineers who always give me all possible help on behalf of the company. I offer my heartfelt thanks to all those people who went beyond the call of duty, and have interacted with me, responded the question I have asked than, please know I thank of you and thank you.

Abhijit K. Gosavi BBM (3rdYear)

DECLARATION
I, Abhijit K. Gosavi , a student of BBM (2011-2012) studying at Bachelor of business management , solemnly declare that the project work title as Consumer behavior for method engineer Pvt ltd. was carried out by me in the partial fulfillment of the BBM under The North Maharashtra University Jalgaon . It has not been either fully or partly related to any other institute prior in any other connection. This project was undertaken as part of the academic curriculum according to the University rules and norms and by no commercial interest and motives.

Abhijit K. Gosavi BBM 3rd (marketing).

INDEX 1. INTRODUCTION 1.1 NEED OF STUDY 2. COMPANY PROFILE 2.1 PRODUCT PROFILE 3. OBJECTIVE OF THE STUDY 4. RESEARCH METHODOLOGY 5. RELATED LITERATURE 6. DATA ANALYSIS & INTERPRETATION 7. LIMITATION 8. CONCULUSION& FINDING 9. APPENDIX 9.1 9.2 Questionnaire Bibliography

Introduction

INTRODUCTION
All of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, speciality goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us. While buying, we also consider whether to buy or not to buy and, from which source or seller to buy. In some societies there is a lot of affluence and, these societies can afford to buy in greater quantities and at shorter intervals. In poor societies, the consumer can barely meet his barest needs. The marketers therefore tries to understand the needs of different consumers and having understood his different behaviours which require an in-depth study of their internal and external environment, they formulate their plans for marketing.

CONSUMER IS THE KING Of the market. Now more and more companies particularly those in the private
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sector have

started laying the grater emphasis on

customers satisfaction. CUSTOMERS play an important role for companys loss or profit .As they are person who will purchase the product, so the product should meet the taste, choice, and preference of customer. The product should satisfy all the requirements of customer. MARKET SERVEY is one of the main factor for increasing Sales. To know whether the customers are satisfied or not for that purpose we have conducted survey. While collecting customer satisfaction data we asked some questions & suggestions about television set Therefore, companies cannot use complaint levels as a measure of customers satisfaction. Responsive companies obtain a direct measure of customers satisfaction by conducting periodic surveys. They send questionnaire to the random sample of their recent customers to find out how they feel about various aspects of the companies performance. They will also solicit buyers views on their competitors performance. Thus a market survey helps a company to know the various expectations of their customers which are optional in the form of suggestion & even to know what the customer feel about existing products of the company
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onida

Therefore for the above- mentioned purpose market survey is required.

Customer :-

A customer is an individual who buys the goods of service for his personal consumption to fulfill his of her want.

Customer delivered value :Customer delivered value is the difference between total customer value & customer costs.

Total customer value Total customer values is the bundle of benefits of customer expect form a given product of service.

Total customer cost Total customer is the bundle of costs customer expect in evaluating obtains using and disposing of the product of service.

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Customer Delivered

Total Customer Value

Total Customer Cost

Monetary Cost Product Value

Time Cost Service Value

Personal Value

Energy Cost

Image Value Psychic Cost

1.1 NEEDS OF STUDY

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While conducting survey for consumer behavior, filed investigation method was used. Talking a personal interview of onida TV users and prospectus buyers of TV sets carries out market research. The personal interview method was used because.

We get current as well as past information.

Getting large number f complex data.

More accurate results.

There is no communication gap between investigation and respondent because there is face-to-face communication.

We get greater flexibility and opportunity to restructuring the questions to the particular respondent.

Resistance in responds can often overcome by the skill of the interviewer.

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Company profile

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COMPANY PROGILE

Onida was stared on 1981 on Mumbai Mr. C.L. Mirchadani and Mr. Vijay Mansukani, capitalizing on the Asian Games at New Delhi. In 1982, onida started assembling television set. Superior product and the combination of clever advertising and purposeful. Onida today becomes as a leading brand in India. It has installed capacity of over 1.2 million T.V set per annum. Onida has spreed across India on the Mumbai, Bangalore, Kolkata, Delhi, Amahadabad, Chennai & National stock Exchange. The Company enjoys market capitalization of Rs. 490.70 Crores at the close of 2008-09. The T.V. sets available in India where only important ones. The Method Agency, Jalgaon give the dealership of Onida Multimedia Private Limited in 1998. The Method Agency, Jalgaon is directly connected in regional office of Mumbai.

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The Method Agency supplied Television sets to District level as well as Taluka Level such as in Jalgaon organization has marketing objectives and the plan to achieve them. An organization also identified the segment of the market is intend to serve. In process of achieving its marketing objective, the organization uses several marketing tools. Advertising as the part of the total marketing mix . The nature of the advertising duffers when distribution strategy us through intensive or selective or selective outlets

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2.1 PRODUCT PROFILE

Demand for television is gradually increasing in rural area. The main consumer market of television is now in villages, for interior in country. Different national and international companies have become competitive to capture this new market. Secondly increasing middle class demand in also a secondary consumer market, which gives selective choice and their needs for the product. The Onida television is many products or model of enjoy the consumer market. Firstly Home Theatres => The Onida key Home Theatre is an Audio/video playback system that replicates in your home, the experience of seeing and hearing a movie in a cinema hall. It consists have a 73 cams(29) and 53 cams (21) with In-Built. Amplifier, a DVD player and the amazing 5.1 theater surround Technology accompanied with 4 cabinet mounted speaker plus 2 speaker key bass blaster unit, it also has 4 additional direct reflex surround speaker to provide the theatre effect.
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 ADVANTAGE OF ONIDA THEATRES (Key inside)

The average TV generally does well at reproducing sound of Certain frequencies, where as on onida TV with (key inside) Reproducing all frequencies of sound with complete faithfulness to the original . Secondly flat screen television => onida brings you the ultimate in flat TV technology Black with DVMC [digital velocity modulation circuit]. Onida black gives you flat screen technology with unbelievable picture clarity & razor sharp image.

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ONIDA

CLARITY CHALLENGE Take the Onida clarity know the difference.

Challenge &you will.

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ADVANTAGE OF ONIDA FLAT SCREEN TELEVISION:

The onida black has high picture clarity even at the edges such That even the channel logo at the top right hand corner is readable from a distance without difficulty. DVMC [digital velocity modulation circuit] Digital technology at its best only from onida. It contain scan velocity Modulation circuit, which help to control the focus of electron beams To enhance sharpness of images and text especially in areas where abrupt dark to light changes occur and provides uniform picture sharpness across the surface of the TV

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20

ABOUT PRODUCT

Onida television set shows the following features as1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11)

Flat screen TV Digital eye Key bass blaster 10 speaker system DVMC [Digital velocity modulation circuit ] 199 program selectors Music mode Games latest technology internet facility inter active voice facility sound quality Bass treble balance On/off timer Auto shut off Sound mute

12)
13) 14) 15) 16)

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17) 18) 19)

Full function remote control 1250 Watts PMPO picture quality

ORGANISATIONAL STRUCTURE

Chairman

Vice Chairman

Director -2

Manager 3
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Predication Manager

Sales Manager

Dispatch Manager

Supervisor

Skilled Labor

Unskilled Labor

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OBJECTIVE OF THE STUDY

OBJECTIVE OF THE STUDY

The study was undertaken in jalgoan city. The main objectives of the study are:1] To identify the current market potential of onida television. 2] To know the consumer awareness of onida television in jalgoan city.
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3] To identify the factors that critically influence consumer purchases decision making for television 4] To understand which media stimulates the purchase decision of the consumer for TV set. 5] To find out the effect of advertisement and sales promotion on consumer behavio

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Research Methodology

RESEARCH METHODOLOGY
RESEARCH PROCESS FLOW-CHART
Situation Analysis

Formulation Hypotheses

Of

Significance Problem

Of

Scope Of The Study

Data Collection

Data Processing
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Data Analysis

Suggestion Solutions

And

Report writing

Verification predictions

and

RESEARCH METHODOLOGY Significance of the problem : The research should be defined and pointing out its core nature and its importance. The issue related to the problem may also be confirmed. This statement gives direction to the research process

Scope of the study : A complete study of any problem is well

near non-manageable would involve an vast mountain of data therefore the scope and dimension of the study should be encircled with reference to the tropical scope ( Like breadth and depth, geographical area, period etc.) the purpose of this limit is to make study manageable in the terms of the researchers aim, interest etc.

Data collection : Data refers to a collection of organized

information, usually the results of experience, observation or experiment, or a set of premises. This may consist of numbers,
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words, or images, particularly as measurements or observations of a set of variables.

Data analysis:
Data analysis assumes different aspects, and possibly different names, in different fields. Research in common parlance refers to a search for knowledge. Research can be defined as a scientific and systematic search for pertinent information on a specific topic. In fact research is an art of scientific investigation. The purpose of research is to discover answers to question through application of

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scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Research is an art of scientific investigation. Research is purposeful investigation. It makes decision-making structured. There are three constituents of any investigation. The problem, which is implicit, the answer proposed which is exploit and the collection, analysis and interpretation of information leading from the problem to the answer. MEANING OF MRKETING RESEARCH:Luck, Wales, tailor:- Marketing Research is the application of scientific method to the solution of marketing problems. American Marketing Association:- Marketing research is the systematic recording and analysis of data about problems relating to marketing. MENING OF RESEARCH METHODOLOGY:Research methodology is a way to systematically solve the research problem. It may be understood as a science of Studying how research is

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done scientifically. It is necessary for the researcher to know not only the research \\\]methods but also the methodology. The methodologies used are the guide stone for the research to collect information.

PROCESS OF MARKETING RESEARCH

There are following stages, which are undertaken in the market research process. PROCESS OF MARKETING RESEARCH:[a] A Research Design:- Research design of the project implements the type of research. The research design used for the project was descriptive in nature. [b] Planning and collection of information:- Here the researcher has to plan for respondents from the information may be collected.

(1)

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[c] Analysis, interpreting the date & Report writing:- Here the researcher makes the use of various statistical techniques to analysis and interpret the data and the Prepare the report. [d] Define Research objectives:- To identify the purpose of research, immediate and ultimate. [e] Presentation of Report:- The report is submitted to the concerned authority.

(2) SAMPLING PLAN:[a] Area:- The area for this study was whole Jalgaon city and places were Taluka and big market villages.

Jalgoan

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 Bhusawal Nashirabad Savda Muktainagar

(3) SOURCES OF DATA:-

Primary data

Secondary data

Both primary and secondary data was used for the study. Primary data of filled questionnaire collected from respondents and the peoples from the society. Secondary data was collected from newspapers, magazines and annual reports of the company.

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Method of Collecting Data:For conducting any research program there require sufficient knowledge and complete information about the subject research. There are various methods of collecting data of information is following: [1] Primary Data [2] Secondary Data 1) Primary Survey Main order survey Telephone survey Personal Interview 2) Secondary Data It in this method we get secondary data means those data are published are collect by other agencies that ready-made data are clled secondary data. Methods used for collection data for this research.

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 The aim of the method was:

To observe behavior of respondent.

To ascertain the truth mess of information provided by dealer and consumer.

To observe the role-played by sale man in selling. To observe stock and availability of product and their disclosure in the shop. This method is supportive and it result in better interpretation of the information provided by the respondent.

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Related Literature

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Meaning and Definitions of Consumer Behavior Behavior is an indicator of specific, behavior and methods. Accordingly consumer behavior means consumers attitude/expression while buying the goods. In other words consumer behavior is the result of such purchase, which a buyer makes for the satisfaction of his needs from where, when, what, whom and how 1. Walter and Paul consumer behavior is the process whereby

individuals decide whether what, when, where, how and from whom to purchase goods on services. 2. Kurtz and Boone Consumer behavior consists of the acts of

individuals obtaining and using goods and service, including the decision processes that proceed and determine these acts. 3. According to Webster Buyer behavior is all psychological, social

and physical behavior of potential customers as they become aware of evaluate purchase consume and tell other people about products and servicesThus consumer or buyers behavior is such a process in which efforts are made to

36

explain how consumers make decisions to select special goods or brands in special conditions of the market, in special ways.

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RELATED LITERATURE

Consumer Behavior: Marketing occupies an important position in the organization of business unit. Traditional view of the marketing asserts that the consumer will accept whatever product, the seller will present to him. In this way, the main concern of the producer is to produce without considering the choice of the behavior of the customer. But this point of view of marketing has now changed. The modern concept may be viewed from customer point of view. Marketing is centered around on the customer producer does not producer whatever he likes but whatever customers want. What is consumer behavior? Buying behavior involves a complicated series of stimulus and response reaction to many factors or motives. Consumer is the central point and al the marketing activities revolve around him. Producer of manufacturer produces what the consumer wants. As the consumer
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behavior differs from person the person. Customer purchase an article as consequence of certain mental and economics forces creating desires and wants which they understand can be satisfied by the articles offered for purchase thus producer should identify the motives which prompt them to purchase that he can offer a complicated article satisfying these needs. Thus it is buying motive that prompts the purchaser. Behavior is a mirror in which everyone displays his own image. Customer behavior can be defined, as the behavior that consumers display in searching for purchasing, using, evaluating and decision items there are two kind of consumer. Personnel consumers: Which buy goods and services for their own use of for house hold use. 2. Organizational consumers: Who buy product in order to run their organization, which may be operated for profit. Why we study consumer behavior?

1.

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The study of consumer behavior holds great interest for us as consumer, as student, as researcher, as marketers and as consumers. We need insights into our own consumption-related decision like what, why, how. Consumer behavior makes us aware of the suitable influence that persuades us to make the product or service choice we do. It is simply subset of the large field of human behavior. As marketer, it is very important for us to recognize why and how individuals make their consumption decisions so that we can make better marketing stratify decision without doubt. Marketers who understand consumer behavior for that particular product have a great competitive advantage in the market place to success or failure of its marketing strategy and modify plans, as they need. Consumer Behavior Analysis: Marketing research is undertaken specifically answer such question about consumer motivation, perception which facilitate decision making. It is not enough just to ask, How do the consumers use the product?

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Concept of Consumer Behaviour

Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Each method for vote counting is assumed as social function but if Arrows possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonicity, unanimity, homogeneity and weak and strong Pareto optimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle, the consumer (Kioumarsi et al., 2009).
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At this time the consumer compares the brands and products that are in their evoked set. How can the marketing organization increase the likelihood that their brand is part of the consumer's evoked (consideration) set? Consumers evaluate alternatives in terms of the functional and psychological benefits that they offer. The marketing organization needs to understand what benefits consumers are seeking and therefore which attributes are most important in terms of making a decision. It also needs to check other brands of the customers consideration set to prepare the right plan for its own brand. Once the consumer has recognised a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) explain that consumers undertake both an internal (memory) and an external search. Sources of information include:

Personal sources Commercial sources Public sources Personal experience

The relevant internal psychological process that is associated with information search is perception. Perception is defined as "the process by which an individual receives, selects, organises, and interprets information to create a meaningful picture of the world". Consumers' tendency to search for information on goods and services makes it possible for researchers to forecast the purchasing plans of consumers using brief descriptions of the products of interest.[4] Once the alternatives have been evaluated, the consumer is ready to make a purchase decision. Sometimes purchase intention does not result in an actual purchase. The marketing organization must facilitate the consumer to act on their purchase intention. The organization can use a variety of techniques to achieve this. The provision of credit or payment terms may encourage purchase, or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process

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That is associated with purchase decision is integration. Once the integration is achieved, the organization can influence the purchase decisions much more easily.

Internal influences Consumer behaviour is influenced by: (lifestyle), motivation,personality, demographics, psychographics, knowledge, attitudes, beliefs, and feelings. External influences Consumer behavior is influenced by:, royalty, family, ethnicity, social class, culture, sub culture, locality past experience reference groups, lifestyle, market mix factors. Psychological factors include an individuals motivation, perception, attitude and belief, while personal factors include income level, personality, age, occupation and lifestyle. Consumer behaviour can be defined as the decision-making process and physical Activity involved in acquiring, evaluating, using and disposing of goods and services. This definition clearly brings out that it is not just the buying of goods/services
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That receives attention in consumer behaviour but, the process starts much before The goods have been acquired or bought. A process of buying starts in the minds of The consumer, which leads to the finding of alternatives between products that can Be acquired with their relative advantages and disadvantages. This leads to internal And external research . Then follows a process of decision-making for purchase and using the goods, and then the post purchase behaviour which is also very important because it gives a clue to the marketers whether his product has been a success or Not.

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Data Analysis & Interpretation

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1) DO YOU HAVE A TELEVISION SET?

(a) Yes {

(b) No { }

OPTION YES NO TOTAL

NO. RESPONDENT 11 4 15

Interpretation

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The eleven people out of fifteen say that they have television set. But remaining four people says that they do not have television set.This tremendously

2) WHICH BRAND TV SET DO YOU HAVE?

(a) PHILIPS {

} (b) ONIDA { SAMSUNG { }

(c) SONY {

} (d )

OPTION PHILIPS ONIDA SONY SAMSUNG TOTAL

NO. RESPONDENT 3 5 5 2 15

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Interpretation

Five of all have onida same as Sony. Three of them have Philips and remaining two of them have Samsung.

3) IF YOU DO NOT HAVE TV, WHICH BRANDS

TV YOU WOULD

PREFER TO PURCHASE?

(a) PHILIPS { } SAMSUNG { }

(b) ONIDA {

(c) SONY {

(d)

OPTION
48

NO OF RESPONDENT

PHILIPS ONIDA SONY SAMSUNG

5 4 4 2

Interpretation Five people of all say they would like to buy Philips. Four of them say they will buy Onida and same people says they will buy Sony and remaining people says that they would like to buy Samsung.

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4) WHICH SIZE (inch) OF SCREEN WOULD YOU PREFER FOR YOU TV SET?

(a) 14(INCH) { 29(INCH) { }

} (b) 20(INCH) {

} (c) 21(INCH) {

} (d)

OPTION 14 (INCH) 20 (INCH) 21(INCH) 29(INCH)

NO. OF RESPONDENT 1 2 9 3

Interpretation Nine of all will buy 21 inch. three of them will buy 29 inch. Two people will buy 20 inch and remaining people would like to buy 14 inch tv.
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5) WHAT IS YOUR OPINION ABOUT YOUR CURRENT TV?

(a) EXCELLENT { SATISFIED { }

(b) GOOD {

} (c) OK {

} (d) NOT

OPTION EXCELLENT GOOD OK NOT SATISFIED

NO OF RESPONDENT 5 6 3 1

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Interpretation Six out of all says that their TV is good. Five people say excellent about their television. Three says that they are ok wiyh that TV. One of them is not satisfied with their tv.

6) WOULD YOU LIKE TO BUY A TV WHEN COMPANY IS OFFERING A PROMOTIONAL SCHEME?

(a) YES {

(b) NO {

OPTION YES NO

NO OF RESPONDENT 11 4

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Interpretation

Eleven out of total people says yes that they will buy TV but remaining people says no that they will not buy tv.

7)IF YES WHICH OF THE FULL SCHEME WOULD YOU LIKE TO PREFER?

(1) Installment facility { (3) Free Gift { Draw { }

} (2) Exchange facility {

} (4) Reduced Price of TV {

} (5) Lucky

OPTION Installment facility Exchange facility Free Gift Reduced Price of TV Lucky Draw

NO OF RESPONDENT 6 4 3 1 1

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Interpretation Six of all will choose Installment facility and four of them will choose Exchange facility. Three will see the free gift scheme. One of them will choose Reduced Price of TV same as lucky draw.

8) WHICH FACTORS IS MORE IMPORTANT FOR YOU FOR THE PURCHASE OVER ALL TV SET?

(a) PRICE { } (b) QUALITY { PICTURE QUALITY { } FEATURE { } OPTION PRICE QUALITY SOUND QUALITY PICTURE QUALITY ADDDITIONAL FEATURE

} (c) SOUND QUALITY { } (d) (e) ADDDITIONAL

NO OF RESPONDENT 5 4 3 2 1
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Interpretation

Five people will buy TV set on price. Four of them will see the quality of the product. Three of all says that they will see sound quality. Two will see picture quality and one of them will see the additional features.

9) WHICH ATTRIBUTE OF TV YOU PREFER AMONG THE FULL?

(a) LOOK { } (b) LATEST TECHNOLOGY { } (c) INTERNET FACILITY { } (d) INTER ACTIVE VOICE FACILITY { } (e) ADDED FREE PRODUCT & SERVICE { } E.g. VCR, HEAD PHONE, CD etc.

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OPTION LOOK LATEST TECHNOLOGY INTERNET FACILITY INTER ACTIVE VOICE FACILITY ADDED FREE PRODUCT SERVICE

NO OF RESPONDENT 4 3 4 3 1

Interpretation Four people say they buy tv preferring its looks same says they prefer internet facility. Three say they see latest technology same will see
INTER ACTIVE VOICE FACILITY and remaining says they prefer ADDED FREE PRODUCT SERVICE.

10) WHICH ADVERTISEMENT MEDIA HAD THE BIGGEST IMPACT WHILE PURCHASING THE TV?

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(a)TV {

} (b) MAGAZINE & NEWSPAPER { }

} (c) HORDING {

(d)ELETRONIC SIGN BOARD {

OPTION TV MAGAZINE & NEWSPAPER HORDING ELETRONIC SIGN BOARD

NO OF RESPONDENT 5 4 3 3

Interpretation

TV had the biggest impact while MAGAZINE & NEWSPAPER had lower. Hording
and electronic signs have average impact on selling of TV.

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11 )WHAT COME TO YOUR MIND WHEN YOU THINK ABOUT ONIDA COLOUR TELEVISION?

(a) QUALITY { } (b) ECONOMIC PRICE { MULTIPLE FEATURE { } (d)LATEST TECHOLOGY { SERVICE { }

} (c) ADDED

} (e) GARANTEED AFTER SALES

OPTION QUALITY ECONOMIC PRICE ADDED MULTIPLE FEATURE LATEST TECHOLOGY GARANTEED AFTER SALES SERVICE

NO OF RESPONDENT 5 3 4 2 2

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Interpretation Five of all says quality comes to their minds. While four of says added multiple features. Three says economic price. Two of them says latest technology same says guaranteed after sales service.

12) HOW WOULD YOU RATE THE FOLLOWING BRAND OF TV FROM 1 TO 5 WHERE 1=MOST PREFERED BRAND & 5=LEAST PREFERED BRND?

(a)ONIDA { } (b) SAMSUNG { } (e) SONY { }

} (c) LG {

} (d) PHILIPS {

OPTION ONIDA SAMSUNG LG PHILIPS SONY

NO OF RESPONDENT 5 3 2 2 3

59

Interpretation Five people ranked the onida and three people ranked Samsung and same people ranked Sony. And two people like and remaining ranked Philips.

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Limitation

61

LIMITATIONS
1) Authorized person of the company are having very tight schedule. So They cant give much time to us. 2) They could not give more insights into the study.. 3) The questionnaires are asking too much facts and figures that is not Possible even to the authorities to give it out . 4) Many time they asked to drop question in questionnaires. 5) Directory obsolescent.

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Conclusions and findings

63

CONCLUSION

There are numbers of factors. Which affects on the consumers buying behavior and the project report has to deal with these factors. There are number factors that determine the consumer decision of purchasing television. People watch TV for entertainment, news and current affairs and raise their educational knowledge.

64

Nowadays people are more conscious about what they are consuming in case of TV what facilities are offered and is it economical and reasonable or not.

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FINDINGS
1. factors affecting buying behavior This graph concluded by the survey regarding the factors affecting on buying behavior. In which we conclude that the main preference that of consumer s given to quality of the TV set i.e. 20%, rather than the other factors. 20% consumer gives 1st preference for the brand name.

2. TV SIZE More than fifty percent of consumers buy 21 inches TV. As this TV, have regular size suits to the normal structure of the house. The screen of this TV satisfied the consumer for the picture. As its found more in demand. The other TV sized is the requirement, which are according to the budget and to the budget wants consumer.

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3. advertising media Majorities of consumer buy set by attracting the tv advertising because the TV advertise is only a way media in which the consumer attract with sound ,models, the way of showing information which create a buying intention and illiterate consumer can also know about the TV set or any other product.

4. For consumer suggestion on after sales service we conclude that the consumer area not much satisfied with services given by them as 46% of consumer had given a good remark and suggest that the company should also pay more attention to wands the service to be provided by them by visiting home calling once in month. 5. schemes People are very much interested in various schemes such as exchange facility, installment facility, free gift, lucky draw, reduced

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prices of TV , finance scheme. The graph shows that 33% of customer is interested in installment scheme.

Recommendation
Consumeris at center of market. Consumer satisfaction is the key word in todays market. Consumer need is the major factor influencing the companys progess. Ultimate profit and growth in highly competitive market.

Recommendation
1.

Advertising is the communication link between the buyer and the seller. So and if the need of consumer ar3e known it should be modified in such a way that viewers will remember it.

2. Now a day people are very much aware about product. -its quality -its ingredients -its facilities -its prices

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And people have different preferences, as per television is concerned. So the company can go product differentiation strategy that will satisfy The needs of consumer as they are at the Centerport of the market.

3. To attract the consumer company can offer the discount or free gift along with TV set like cordless phone, mixture,etc 4. Company should go for sales promotion schemes, publicity in local newspaper about the TV set.

5. Create awareness about the product make if necessary for the consumer to purchase the product. 6. Company can encourage the retailer and wholesaler to promote the product.

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Appendix

9.1Questionnaire
DO YOU HAVE A TELEVISION SET?

OPTION
YES NO

TICK

2) WHICH BRAND TV SET DO YOU HAVE?

OPTION
PHILIPS ONIDA SONY
70

TICK

SAMSUNG 3) IF YOU DO NOT HAVE TV, WHICH BRANDS TV YOU WOULD PREFER TO PURCHASE?

OPTION
PHILIPS ONIDA SONY SAMSUNG

TICK

4) WHICH SIZE (inch) OF SCREEN WOULD YOU PREFER FOR YOU TV SET?

OPTION
14 (INCH) 20 (INCH) 21(INCH) 29(INCH)

TICK

5) WHAT IS YOUR OPINION ABOUT YOUR CURRENT TV?

OPTION
EXCELLENT GOOD

TICK

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OK NOT SATISFIED

6) WOULD YOU LIKE TO BUY A TV WHEN COMPANY IS OFFERING A PROMOTIONAL SCHEME?

OPTION
YES NO

TICK

7) IF YES WHICH OF THE FULL SCHEME WOULD YOU LKIE TO PREFER?

OPTION
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TICK

Installment facility Exchange facility Free Gift Reduced Price of TV Lucky Draw

8) WHICH FACTORS IS MORE IMPORTANT FOR YOU FOR THE PURCHASE OVER ALL TV SET?

OPTION
PRICE QUALITY SOUND QUALITY PICTURE QUALITY ADDDITIONAL FEATURE

TICK

9) WHICH ATTRIBUTE OF TV YOU PREFER AMONG THE FULL?

OPTION
LOOK LATEST TECHNOLOGY IMTERNET FACILITY INTER ACTIVE VOICE FACILITY ADDED FREE PRODUCT SERVICE

TICK

10) WHICH ADVERTISEMENT MEDIA HAD THE BIGGEST IMPACT WHILE PURCHASING THE TV?

OPTION
73

TICK

TV MAGAZINE & NEWSPAPER HORDING ELETRONIC SIGN BOARD

11) WHAT COME TO YOUR MIND WHEN YOU THINK ABOUT ONIDA COLOUR TELEVISION?

OPTION
QUALITY ECONOMIC PRICE ADDED MULTIPLE FEATURE LATEST TECHOLOGY GARANTEED AFTER SALES SERVICE

TICK

12)

HOW WOULD YOU RATE THE FOLLOWING BRAND OF TV FROM 1 TO 5 WHERE 1=MOST PREFERED BRAND & 5=LEAST PREFERED BRND?

OPTION
ONIDA SAMSUNG LG PHILIPS SONY

TICK

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9.2 BIBILOGRAPHY

BOOK REFERENCE:

Philip Kotler, (1999) Marketing Management Prentice

Hall of India Pvt. Ltd, New Delhi.

C. R Kothari (2001) Research Methodology Vishwa

publication, New Delhi.

D. D. Sharma(2002) Marketing Research Sultan Chand Sons, New Delhi.

H. V. Varma (1993) Marketing of Services Gobal Business Press, New Delhi.

S.A SHELKAR : marketing man

Himalaya publication house, Mumbai.

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