Hotels group: SWOT ANALYSIS Introduction This assignment is about SWOT ANALYSIS .

I assumed that I have a hotels group around Kingdom of Saudi Arabia, one of them located in Makkah (Al-Shamia Street). I am trying to use one of the important tools in engineering management to develop an overview of my hotels strategic situation which called "SWOT ANALYSIS". S trengths 1) The hotel is close to the holy mosque. (Just 10 minutes on foot) 2) The hotel is in the central district of the holy mosque. 3) The lodgers can hear ALATHAN from their rooms. 4) The hotel provides many services to its lodgers such as satellite channels in the rooms, two open meals every day, and many of rooms services. 5) The hotel has a wireless network which covers the hotel and enables the lodgers to use the internet everywhere. 6) The hotel has a good air-conditioning, ventilation, and fire alarm systems. 7) The hotel has a big celebrations hall (meetings and conferences for VIPs) 8) The hotel staff has a good experience. 9) Huge investments. W eaknesses 1) No parking near the hotel. 2) The hotel consists of twenty floors each floor consists of forty rooms in addition to four royal sections, and these are not enough especially in RAMADAN and AlHAJ 3) The capacitance of each lift does not exceed more than ten persons for each travel and their numbers are not enough. (Just 3 lifts) 4) The hotel does not commanding the holy mosque directly (that means the lodgers can not see the holy mosque from rooms windows). 5) The lodgers come from various countries with different cultures and languages. 6) The central district of the holy mosque contains a lot of hotels which compete to serve Makkah visitors. O pportunities 1) Making propagandas in newspapers and distributing bulletins in public areas 2) A developing of hotel staff 3) A developing of hotel services. 4) An increasing of the capacitance of the hotel. 5) A special parking for hotel lodgers. 6) Updating the wireless network of the hotel. T hreats 1) Missing one of the hotel steady lodgers for any reason . 2) A discounting which is made from some competitors. 3) Some uncaring lodgers which cause damages to the hotel chattel. SO-Alternatives 1) The hotel can reseize e the strength of being nearby to the holy mosque in the central district to making propagandas for its branches. 2) The hotel can reseize the strength of providing many services to its lodgers as a fillip to develop its staff and services. 3) The hotel can reseize its huge investments to build new floors, update its wireless network and create special parking for lodgers .

WO-Alternatives 1) The hotel can avoid the weakening of no parking near the hotel by creating a special parking for the lodgers. 2) The hotel can avoid the weakening of finiteness of lifts by construct three moreover 3) The hotel can develop its staff. (Training, short courses in dealing with others and in some languages) in order to avoid differences of cultures and languages ST and WT-Alternatives 1) The hotel can offers special offers for the steady lodgers in order to tempt them to come back 2) The hotel can make a discount in dead days (The days which is the demand to the hotels rooms are weak) Conclusion After finishing this assignment I observed that my knowledge about the basic concepts of engineering management are developed and increased and I am optimist to learn more things in the next few sessions and assignments that will help me in my engineering life

The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization. You will then note the external opportunities and threats that may affect the organization, based on your market and the overall environment. Dont be concerned about elaborating on these topics at this stage; bullet points may be the best way to begin. Capture the factors you believe are relevant in each of the four areas. You will want to review what you have noted here as you work through your marketing plan. The primary purpose of the SWOT analysis is to identify and assign each significant factor, positive and negative, to one of the four categories, allowing you to take an objective look at your business. The SWOT analysis will be a useful tool in developing and confirming your goals and your marketing strategy. Some experts suggest that you first consider outlining the external opportunities and threats before the strengths and weaknesses. Business Plan Pro,LivePlan, and Sales and Marketing Pro will allow you to complete your SWOT analysis in whatever order works best for you, but you will want to review all four areas in detail. Strengths Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control. What do you do well? What resources do you have? What advantages do you have over your competition? You may want to evaluate your strengths by area, such as marketing, finance, manufacturing, and organizational structure. Strengths include the positive attributes of the people involved in the business, including their knowledge, backgrounds, education, credentials, contacts, reputations, or the skills they bring. Strengths also include tangible assets such as available capital, equipment, credit, established customers, existing channels of distribution, copyrighted materials, patents, information and processing systems, and other valuable resources within the business. Strengths capture the positive aspects internal to your business that add value or offer you a competitive advantage. This is your opportunity to remind yourself of the value existing within your business. Weaknesses Note the weaknesses within your business. Weaknesses are factors that are within your control that detract from your ability to obtain or maintain a competitive edge. Which areas might you improve?

Weaknesses might include lack of expertise, limited resources, lack of access to skills or technology, inferior service offerings, or the poor location of your business. These are factors that are under your control, but for a variety of reasons, are in need of improvement to effectively accomplish your marketing objectives. Weaknesses capture the negative aspects internal to your business that detract from the value you offer, or place you at a competitive disadvantage. These are areas you need to enhance in order to compete with your best competitor. The more accurately you identify your weaknesses, the more valuable the SWOT will be for your assessment. Opportunities Opportunities assess the external attractive factors that represent the reason for your business to exist and prosper. These are external to your business. What opportunities exist in your market, or in the environment, from which you hope to benefit? These opportunities reflect the potential you can realize through implementing your marketing strategies. Opportunities may be the result of market growth, lifestyle changes, resolution of problems associated with current situations, positive market perceptions about your business, or the ability to offer greater value that will create a demand for your services. If it is relevant, place timeframes around the opportunities. Does it represent an ongoing opportunity, or is it a window of opportunity? How critical is your timing? Opportunities are external to your business. If you have identified opportunities that are internal to the organization and within your control, you will want to classify them as strengths. Threats What factors are potential threats to your business? Threats include factors beyond your control that could place your marketing strategy, or the business itself, at risk. These are also external you have no control over them, but you may benefit by having contingency plans to address them if they should occur. A threat is a challenge created by an unfavorable trend or development that may lead to deteriorating revenues or profits. Competition existing or potential is always a threat. Other threats may include intolerable price increases by suppliers, governmental regulation, economic downturns, devastating media or press coverage, a shift in consumer behavior that reduces your sales, or the introduction of a leap-frog technology that may make your products, equipment, or services obsolete. What situations might threaten your marketing efforts? Get your worst fears on the table. Part of this list may be speculative in nature, and still add value to your SWOT analysis. It may be valuable to classify your threats according to their seriousness and probability of occurrence. The better you are at identifying potential threats, the more likely you can position yourself to proactively plan for and respond to them. You will be looking back at these threats when you consider your contingency plans. The implications The internal strengths and weaknesses, compared to the external opportunities and threats, can offer additional insight into the condition and potential of the business. How can you use the strengths to better take advantage of the opportunities ahead and minimize the harm that threats may introduce if they become a reality? How can weaknesses be minimized or eliminated? The true value of the SWOT analysis is in bringing this information together, to assess the most promising opportunities, and the most crucial issues.

Swot Analysis For Hotel An Example

Analysis of Strength, Weakness, Opportunities and Threats (SWOT) And Revenue Projections for Hotel Orbit, Bagdogra Strengths 1. Locational advantage- Proximity to the Airport, Army and Air Force Base; 2. Huge Demand for rooms in Bagdora in the absence of any good hotels except Marinas Motel in Bagdogra. Marinas Motel has 24 rooms. Marina has ARR of more than Rs 2000 with an average occupancy of 70% plus. 3. Hotel Orbit in Siliguri is an established and strong brand.The commercial establishments and corporate in the Complex can create a captive demand for both rooms and F&B. 4. Separate entrance, ample parking gives individuality to the Hotel and can be an ideal location for large gatherings. A 10,000 sft landscaped garden will be the unique selling proposition (USP) of the Hotel. Part of the Garden to be converted to Dhaba style open air restaurant and marketed as a drive in destination with giant TV screens. 5. The room size (250-300 sft) is ideal for Individuals as well as Corporate. The 50-seater banquet gives added advantage to the property. Weakness 1. The property has 16 rooms only. No scope for further expansion in future. 2. Marinas Motel is very well established brand with a very strong bakery and food section. The owners of marinas Motel and Glenarys in Darjeeling are same, which gives the Hotel a strong client base in Darjeeling area. 3. Will be largely dependant on airport based tourists and Army customers. Opportunities 1. The quality of rooms of the property and the amenities can be used to market the property to segments which goes to Siliguri town e.g. Airlines, visitors to the Army Hospital. 2. With the increase of flights from Bagdogra airport transit passengers can increase occupancy rates in the property. 3. The Marketing,HR, Purchase and Admin Departments already existing in the Siliguri property. Overhead cost can be kept low. 4. The 10,000 sft lawn can be...

You might remember from back in the days during marketing class, a SWOT analysis... Strengths, Weaknesses, Opportunities, Threats... It still applies!

You can take the following steps to analyze your hotel value:

y y o o o o y y

Identify the strengths and weaknesses of your hotel Develop a check list to evaluate your competitors in terms of product & quality Welcoming and openness of the employees Quality and cleanliness of the bedroom F&B outlets and other services Location Score the quality of your competitors Score your competitors You can make your hotel competitor survey look something like this: