RaShonda M.

Rosier
10121 Prince Place Unit # 304 Upper Marlboro, MD 20774 202.630.1163 rashondarosier@gmail.com

Professional Profile
Innovative, marketing professional focused on driving and achieving results. Over five years of experience in integrated marketing communications, with an emphasis on email marketing, social media campaigns, public relations and website content management.

Education
Clark Atlanta University M.B.A. - Marketing Florida A&M University B.S. - Graphic Design 2005 Atlanta, GA 2002 Tallahassee, FL

Professional Business Qualifications

Social Media Marketing Email Marketing Vendor Negotiation Event Planner Team Player Excellent Communication Skills Salesforce.com HTML
Customer Relationship Management

Adobe PhotoShop & Illustrator DreamWeaver Copywriting

Professional Work Experience

National Association of Corporate Directors February 2011 January 2012 Sales & Marketing Operations Manager Washington, DC Managed integrated communications campaigns via several channels including digital, direct mail, and social media Partnered with strategic communications consultant to implement and design digital media strategy with an emphasis on social media outreach and maximizing SEO/SEM Constructed social media marketing efforts to increase member engagement through the use of LinkedIn, Twitter, Facebook, Google+, Wordpress, etc; implemented use of monitoring and measuring tools to track effectiveness and provide metrics to senior management Collaborated with internal business units to craft content and design for emails, develop and produce collateral for members, prospects, and co-branded events Liaised with sales team in their effort to increase sponsorships; developed materials and collateral for monthly sponsored programs and roundtables Coordinated on-site marketing support and logistics for trade shows, conferences and chapter events American Bar Association November 2008 January 2011 Marketing & Membership Associate Washington, DC Orchestrated marketing communications program including email marketing, direct mail, advertising and media placement, and social media Developed internal and external communications efforts targeted to increase membership, conference and educational program attendance, and publication sales Designed consistent layout for emails and collateral; crafted copy for all messaging for members and prospects Identified opportunities to increase revenue by soliciting various organizations and educational institutions to serve as sponsors, advertisers and exhibitors for annual conferences and quarterly training programs Utilized CRM to maximize outreach to prospective members while also increasing member value Coordinated advertising, sponsorships and exhibiting for annual conferences and increased revenue by 15% Andrews Federal Credit Union November 2007 November 2008 Marketing Promotions Specialist Suitland, MD Expanded marketing and branding initiatives through development of promotions, media content, strategic alliances, and community awareness programs focused on increasing membership growth Spearheaded public relations efforts to ensure a consistent message was received internally and externally Managed print and design vendors throughout the production process for direct mail campaigns Developed verbiage and graphics to be used for member facing materials, in-branch and online Coordinated monthly media buys for print publications in the United States and Europe

Resume of RaShonda M. Rosier

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Professional Work Experience Contd

AT&T Mobility October 2006 November 2007 Senior Account Executive - Promotion Greenbelt, MD Provided effective account management through generating revenue from existing accounts, and developing strategies to increase efficiencies within specific industry verticals and handling customer service issues Exceeded monthly and quarterly sales goals over quota on wireless and data services and data solutions Developed results-driven strategies to increase business businesses with 50-500 employees Account Executive Achieved over 193% of plan for four consecutive months; offered customers value-added services Underwent extensive training in consultative sales, sales presentations and integrated data solutions Atlanta, GA

Saks Fifth Avenue Enterprises May 2003 October 2006 Sales Manager in Training - Promotion Atlanta, GA Managed staff of 8 sales associates Consistently exceeded sales goals, maintained customer service expectations, and conducted monthly staff reviews Partnered with upper management to ensure sales objectives were met Suggested ideas to further increase customer satisfaction among current and new customers Executive Excellence Program Executive Trainee - Promotion New York, NY Managed staff of nineteen sales associates Provided systems training, task delegation, performance appraisals, rewarding and disciplining employees Addressed and resolved customer complaints and issues Analyzed multi-million dollar business, maintained vendor relationships and interpreted sales trends Partnered with regional vendor reps to encourage interest in their product line resulting in increasing sales by 22% Designated Selling Specialist Analyzed and tracked monthly sales and generated reports to send targeted mailings to customers Served as liaison between vendor and store to ensure the needs of the business were being fulfilled Atlanta, GA

Volunteer & Consultant Experience

Savvy Solutions Online Owner & Online Communications Consultant Tigerlily Breast Cancer Foundation Marketing Communications & Social Media Consultant March of Dimes Signature Chefs Gala Auction Co-Chair Thursdays Network Young Professionals Auxiliary of Greater Washington Urban League Board Member - Marketing Clark Atlanta University School of Business Marketing Consultant 2011 - Present Washington, DC 2011 - Present Washington, DC 2008 - Present Washington, DC 2008 - 2010 Washington, DC 2004 - 2005 Atlanta, GA

Affiliations
American Marketing Association National Black M.B.A. Association American Society of Association Executives (ASAE) Young Non-Profit Professionals Network Junior League of Greater Washington Delta Sigma Theta Sorority, Incorporated