Simply Beautiful Speedy Sharing Smart

U8500

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

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Content

Target customer ID Story Product Highlights Accessories Specification Project plan

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Huawei Confidential

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Segmentation
Lifestyle Segments / Target Users

4DistinctTargetGroups HighInfluencetoothergroups Relevanttodevelopphonesfor Allowsforclearpropositions

Progressive
Infotainment

Technology Seekers

MorerefinedTargetGroups canbeusedwhenmarketing theproducts

Knowledge
Active Achievers

Careerists 8%

Experiences 13%

Entertainment
Pioneer Youth 9% Mainstream Youth 10%
Young Explorers

Organisation

Tool

In-touch Organisers 14%

Belonging

Token
Style Seekers

Basic connectivity

Family Phoners 15% Basic Phoners 13%

Mainstream Materialists 18%

Display

Source: Research Institute on Social Change (RISC)

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Huawei Confidential Traditional

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U8500TargetCustomer
TargetUser
Style Seekers (18-38) Active consumers trendy and fun loving

FunctionNeeds
Enjoy Online life ( SNS & IM ) Exciting Image captures and shares No compromise Industrial Design Freely User experience

EmotionNeeds
Attract attention & fascinate Favor stylish products Fashion, trends & Smart Cutting Edge, independent
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Design inspiration
Human Simplicity provide humanity experience and Simple Elegant life style

Keywords:
Minimalist Experience Affinity Equilibrium Product temperature

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ID inspiration
Cool Neat Futuristic Elegant
UI

LifeStyle
Concision makes you Cool Equilibrium is Neat Futuristic Style Temperature bring Elegance

ImageDesign
Compact Design Slim with Fashion Dynamic Affinity Exquisite impression
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Compact Slim Dynamic Exquisite

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Color
White + Metallic issue
Futuristic Style Colour Clean, delicate, white porcelain-like Scattered metal texture detail

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Dual Touch Experience

Capacitive Touch:
3.2 Capacitive Touch Multi-Touch (TBD)

Optical Trackpad :
Fluent glide navigation Four-Direction glide Press to confirm Support slip sensitivity setup Easy to clean & maintain

Capacitive Touch provide more fluent Touch User Experience than Resistance Touch

Glide your finger over the optical trackpad to scroll through menus and icons
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 8

High Speed Surfing & Sharing

WiFi 802.11n 6 times faster than normal 802.11g
Download music/video at unprecedented speed PC similar hi-speed surfing experience

3G HSDPA 7.2Mbps download speed,

120 times faster

than 2G
Enjoy online stream video/music smoothly Share your favorite shot with friends by one click

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Easy sharing--portable Hotspot

Game console

3G

802.11 b/g/n

DSC

HSDPA 7.2Mbps
iPad

Laptop

One SIM, One Account, One Tariff to share the mobile internet
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Easy Sharing -- USB Modem

Two-in-one of smartphone and 3G Modem

No extra data card anymore High speed surfing

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Smartest
Longer Battery Life and More applications and games supported
Auto-adjust Screen lightness Auto Screen Saver Auto Screen Layout adjustment

Proximity sensor

Ambient light sensor

Gravity sensor

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Enhanced Contact & Message

Enhanced contact and Message for touch experience Smart dialer Group support SIM contact support

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Infinite Canvas
Default 3X3 matrix Unlimited Easily navigate Multiple theme
Default Work Entertainment Social life

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Emotion UI Zero Click Widget I

Not Final Design

Calendar

Memo

Clock

Weather clock

Video

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Emotion UI Zero Click Widget II

Not Final Design

Photo viewer

Photo frame

Email

FM

Music

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Android 2.1 with Android Market

1 2

Hottest Android Applications

Pre-installed Android Market with 50,000+ Applications

For most of the applications: 3.2 is the best screen size HVGA is the best resolution capacitive touch is the best touch experience
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 17

ID , Color & Earphone

Not Final Design

Silver & White

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential

Silver & Black

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U8500 Specification
Radio Interface :
GSM / GPRS :850/900/1800/1900 UMTS 900/2100 HSDPA 7.2Mbps

Sensor:
Proximity Sensor Light sensor

Display:
3.2 HVGA (320x480) TFT Capacitive Touch 262K colours Auto rotate (G-sensor)

Internet:
Google Chrome Lite browser Streaming Audio & Video support more markup (XHTML/HTML/WML)

Imaging:
3.2 Megapixel Camera FF

Applications:
GMS (Google Maps / Google Search / Gmail etc.) Integrated Client : Facebook & Twitter Operator approved Android 3d Party Applications

Connectivity:
WiFi 802.11b/g/n BT 2.1 (A2DP) MicroUSB (High Speed USB)

Others :
Micro SD card slot (support up to 16GB) GPS/Compass Optical trackpad

Dimension:
112 58 12.8mm

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U8500 Project Plan

2010.5.10

2010.7.12

2010.9.13

2010.10

Marketing Sample

Testing Sample

ESS

MP

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Thank you
www.huawei.com

Competition Analysis
U8500 vs. 26 Raise U8500 vs. Foxconn Boston U8500 vs. LG GT540 U8500 vs. Samsung i5700

PLEASE DO NOT SHOW BELOW SLIDES TO CUSTOMERS

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Huawei U8500

26 Raise

Strength & weakness

Launch time Price OS Platform Display Memory Storage Spec UI Sensors Camera Connectivity other Battery weight Dimension

Sep. 2010 Android 2.1 MSM7225 528MHZ HSDPA7.2 3.2" HVGA capacitive touch 512M ROM+256M RAM, 160MB reserved SD up to 16G Huawei Emotion UI G-sensor,ALS, proximity 3.2MP 802.11 b/g/n,BT,USB A-GPS,FM,optical touchpad 1150 mAh 115g 1125812.8mm

2010.Q2 RMB 1180 retail Android 2.1/WM6.5 MSM7227-1 600MHZ HSDPA 7.2 3.2" WQVGA resistive touch 60M reserved SD up to 8G Android UI G-sensor,compass 3.2MP BT,802.11b/g,USB A-GPS,FM 1500mAh 120g 113 * 56.5 * 13.8mm

1. Strength: U8500 ID more attractive than Raise U8500 supports 802.11n while Raise does NOT U8500 capacitive touch provide better experience than Raise resistive touch U8500 optical touchpad provide better experience than Raise 5-way navigation pad ??? U8500 has more memory 2. Weakness: U8500 CPU freq a little bit lower than Raise thus has a weaker performance U8500 battery capacity lower than Raise 3. Others: Raise support two OS WM6.5+Android,while our U8500 only supports Android, this might be a weakness for U8500

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Huawei U8500

Foxconn Boston

Strength & weakness 1. Strength: U8500 ID more attractive than Boston U8500 supports 802.11n while Boston does NOT U8500 optical touchpad provide better experience than Boston 5-way navigation pad ??? U8500 uses the latest Android 2.1 2. Weakness : U8500 CPU freq a little bit lower than Boston thus has a weaker performance U8500 battery capacity lower than Boston Boston Camera resolution higher than U8500 Foxconn is more aggressive on price as a new entrant U8500 launch time later than Boston 3. others:

Launch time Price(FOB $) OS Platform

Sep. 2010

June. 2010 125

Android 2.1 MSM7225@528MHZ HSDPA7.2

Android 1.6 MSM7227@600MHZ HSDPA 7.2 3.2" HVGA capacitive touch 512M ROM+256M RAM SD up to 32GB Android UI G-sensor,ALS, proximity 5MP BT,802.11b/g,USB A-GPS 1220mhA 118g 113 55 12.4 mm

Display Memory Storage UI Spec Sensors Camera Connectivit y other Battery weight

3.2" HVGA capacitive touch 512M ROM+256M RAM, 160MB reserved SD up to 16GB Huawei Emotion UI G-sensor,ALS, proximity 3.2MP 802.11 b/g/n,BT,USB A-GPS,FM,optical touchpad 1150 mAh 115g

Dimension 1125812.8mm HUAWEI TECHNOLOGIES CO., HISILICON SEMICONDUCTOR LTD.

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Huawei U8500

LG GT540

Strength & weakness 1. Strength: U8500 supports 802.11n while GT540 does NOT U8500 capacitive touch experience better than GT540 resistive touch U8500 optical touchpad provide better experience than GT540 which has no navigation pad U8500 has more memory which means more Apps can been pre-installed U8500 has proximity sensor & ALS 2. Weakness: U8500 CPU freq a little bit lower than GT540 thus has a weaker performance U8500 battery capacity lower than GT540 U8500 launch time later than GT540 LG has more brand value than Huawei 3. Others :

Launch time Price OS Platform

Sep. 2010

May. 2010 $130

Android 2.1 MSM7225@528MHZ HSDPA7.2

Android 1.6 MSM7227@600 MHz HSDPA7.2 3" HVGA resistive touch 256M ROM+256M RAM, 160MB reserved SD up to 32G Android UI G-sensor 3.2MP 802.12 b/g,BT,USB A-GPS,FM 1500 mAh 115g 109x54.5 x12.9

Display Memory Storage Spec UI Sensors Camera Connectivity other Battery weight Dimension

3.2" HVGA capacitive touch 512M ROM+256M RAM, 160MB reserved SD up to 16G Huawei Emotion UI G-sensor,ALS, proximity 3.2MP 802.11 b/g/n,BT,USB A-GPS,FM,optical touchpad 1150 mAh 115g 1125812.8mm

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Huawei U8500

Samsung i5700

Strength & weakness 1. Strength: U8500 slimmer than i5700 U8500 supports 802.11n while i5700 does NOT, U8500 support HSDPA7.2 while i5700 only support 3.6Mbps U8500 optical touchpad provide better experience than i5700 5-way navigation pad ??? U8500 has more memory U8500 has ALS & proximity sensor 2. Weakness: U8500 CPU freq lower than i5700 thus has a weaker performance U8500 battery capacity lower than Raise i5700 AMOLED Display better than U8500 Samsung brand value over Huawei 3. Others :

Launch time Price OS Platform

Sep. 2010

Sep. 2009 $162

Android 2.1 MSM7225@528MHZ HSDPA7.2Mbps

Android 2.1 800MHZ HSDPA 3.6Mbps 3.2" HVGA AMOLED capacitive touch 180MB ROM+128MB RAM SD up to 32G Android UI G-sensor 3.2MP 802.12 b/g,BT,USB GPS 1500mAh 124g 115 x 57 x 13.2mm

Display Memory Storage Spec UI Sensors Camera Connectivity other Battery weight Dimension

3.2" HVGA capacitive touch 512M ROM+256M RAM, 160MB reserved SD up to 16G Huawei Emotion UI G-sensor,ALS, proximity 3.2MP 802.11 b/g/n,BT,USB A-GPS,FM,optical touchpad 1150 mAh 115g 1125812.8mm

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Huawei U8500

HTC Wildfire

Strength & weakness 1. Strength: U8500 HVGA resolution is higher than wildfire QVGA, HVGA compatible with most of the App in the android market, while many app has adjustment problem on wildfire QVGA U8500 support 802.11n while Wildfire not 2. Weakness: Wildfire Camera 5MP AF higher than U8500 3.2MP FF Wildfire has more RAM Wildfire battery capacity higher than U8500 Wildfire is slimmer HTC brand value higher than Huawei

Launch time Price OS Platform

Sep. 2010

Android 2.1 MSM7225@528MHZ HSDPA7.2Mbps

Android 2.1 MSM7225@528MHZ HSDPA7.2Mbps 3.2" QVGA capacitive touch 512M ROM+384M RAM, MicroSD HTC sense G-sensor,ALS,proximity 5MP AF with LED 802.11 b/g A-GPS,FM,optical joystick 1300mAH

Display Memory Storage Spec UI Sensors Camera Connectivity other Battery weight Dimension

3.2" HVGA capacitive touch 512M ROM+256M RAM, 160MB reserved MicroSD up to 16G Huawei Emotion UI G-sensor,ALS,proximity 3.2MP 802.11 b/g/n,BT,USB A-GPS,FM,optical touchpad 1150 mAh 115g 1125812.8mm

106.75x60.4x11.99mm

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