A COMPREHENSIVE PROJECT REPORT ON Effect of Advertisements on Children with special reference to confectionary products

Submitted to

Global institute of Management, Gandjinagar

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION

In Gujarat Technological University

UNDER THE GUIDANCE OF

Ms.Khushbu Shah (Assistant Professor) Submitted By: Harnesha Mayur Hirpara Nakul [Batch: 2010-12, Enrollment No.:107940592048 & 1079405920__] MBA SEMESTER III/IV Global institute of Management, Gandjinagar MBA PROGRAMME Affiliated to Gujarat Technological University Ahmadabad DEC, 2011

PREFACE
A practical study is an important part of MBA programme. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skills, communication skills and knowledge. The management programme and our institute GIM provide real opportunity to provide theoretical knowledge in practical field. Industrial project report is the main part for the management student. It gives a practical knowledge to the students who have to overcome the problems and challenges in the future. The trainings give and out look to the students about the DOs and DONTs of the industry. It makes us feel as we are the part of the industry. I had the great experience.

Through this report, I summarize that I have strived to present ethically and systematically. I would thankful for the feedback that can improve the project in all possible ways.

ACKNOWLEDGEMENT
It is great pleasure for me to introduce this report this before your which I have repaired after being taken project report at Effect of Advertisements on Children with special reference to confectionary products I hope that you will acknowledge this report first of all, I would like to think our management who have included this practical study in our syllabus which furnishes us with the complete knowledge about the subject. I the student of Management Faculty indebted to my Prof. Khushbu mam, who had given such a nice guidance to me in preparing this report.

I would like to thanks to all member of GLOBAL INSTITUTE MANAGEMENT Ms. Khushbu shah, faculty guide and my friend who had given such a nice guidance tome in preparing this report.

All the above mentioned persons have given me; great co-operation and guidance for my Project Report .they have really made the toughest report an easiest project report. They gave me perfect and to the point information during the project report.

Last but not the least important l owes to my respected & dear parents & without their blessing & moral support study could not have been possible. Again I would like to convey my thanks to all those who directly to indirectly helped me and contributed their efforts a bit to more to for the preparation and success of this report.

Place: Date: Yours faithfully, Harnesha Mayur Hirpara Nakul

Students Declaration

We, __________________________________, hereby declare that the report for Comprehensive Project

entitled_______________________________________________________ _____________________________is a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged.

Place: .. Date: ..

(Signature) Harnesha Mayur Hirpara Nakul

Institutes Certificate
Certified that this Comprehensive Project Report Titled Effect of Advertisements on Children with special reference to confectionary product is the bonafide work of Mr Harnesha Mayur & Hirpara Nakul (Enrollment No.107940592048 & 1079405920__), who carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

Signature of the Faculty Guide Ms. Khushbu shah (Assistant Professor)

Table of Content
SR NO. PARTICULARS preface Acknowledgement Declaration Executive Summary Table of content List of table/graphs/diagrams Growth and Evolution of Industry in India Product Profile Demand determination of the Industry Players in the Industry Distribution channel in the Industry Key Issues and Current Trends PESTEL Analysis Future outlook Suggestions Conclusion PAGE NO. I II III IV V VI

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