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22 / BUSINESS / FEBRUARY 2012
BY JULIA WEBER
PHOTOS COURTESY OF CHAZ BOYD AND LIORA KLEIN
Estetiks Sneaker and
Clothing Boutique
For the Love of the Game
BUSINESS
Sometimes, clothes do make the man.
But for Shael Fisher, owner of Estetiks
Sneaker and Clothing Boutique in
Doylestown, the designer wear that flls
his store is about more than just looking
good. Im still here for a reason, he
says. I show others how to ball on
a budget. It makes me feel good when
they love what I love.
Located at 5 South Main St., near the
corner of State Street, Estetiks greets
each customer with the fresh scent of
leather and new fabrics. The shelves
are lined with custom-designed shoes
along with hats, jackets and shirts from
names like 10 Deep, Alife and Crooks &
Castles with more brands coming this
spring. Sneakers and clothing is fne;
thats enough to handle, Fisher says.
I am always good with working with
what I have.
For Fisher, working with what he has
is also how he developed his own sense
of style. Growing up on hand-me-downs
from his cousin and older brother,
occasionally hed luck into some
designer clothes by Ralph Lauren.
Other times, being fashionable was
a roll of the dice. My brother had
a pair of pink corduroy pants that he
hated wearing. Hed even change out
of them once he was on the school bus,
Fisher recalls. By the time they got
to me, I had already grown out of them,
but I wasnt always so lucky. I did get
stuck wearing lederhosen.
Fisher eventually learned how to fnd
his fashion and his passion through
skateboarding. I got my frst board
at a yard sale for eight dollars, and
it was the greatest thing ever, he
remembers. I realized that if you want
something you have to work for it.
As a teenager, Fisher landed more than
a few gigs to pay for his new lifestyle.
People used to call me the mayor, he
says, recalling juggling up to fve jobs
at a time. I worked for everybody.
I show others how
to ball on a budget.
Shael Fisher
dtownmag.com / 23
24 / BUSINESS / FEBRUARY 2012
Soon, he was clearing out the
sneaker selections in his favorite stores,
collecting shoes made by Airwalk,
Vans, Nike and Vision Street Wear. I
just had to have them, Fisher explains.
Id see famous skaters wearing them
in magazines and thought, Why cant
I? Id buy a new [skate] board and
sneakers every week, even using some
of my lunch money. Hed often sell
an old board to a friend after using it
for a week to get cash for his growing
collection. The hustle I got from my
mom, he adds, laughing. She is still
in denial about how many pairs of
shoes she owns.
Fishers sense of style and beat for
business eventually turned to thoughts
of opening his own storefront, where he
could share his enthusiasm for footwear
and clothes with a wider audience. While
he says the concept that eventually
became Estetiks was a topic of numerous
conversations and planning for almost
six years, it became a reality when the
perfect spot became available in the
center of Doylestown.
With open doors for four years,
Fishers now-realized business is still
growing. Estetiks Facebook page
boasts over 1,500 fans and counting,
and Fishers Web site takes orders from
as far as Japan and South America.
There is one guy in particular that
keeps ordering from Australia, he says.
Its cool to know that this subculture
thats been such a big part of my life
reaches around the world.
But whether his clients are abroad or
spending an afternoon in Doylestown,
theres at least one customer with
whom Fisher shares a certain bond.
He loves catering to eager area youth,
who sometimes spend their entire
allowance or hard-earned paychecks in
the store. So what if a kid has 40 pairs
of sneakers? he laughs. Im sure he or
she either saved or worked hard for what
they want. And at least you know what
theyre spending their money on.
Go online estetiksonline.com
BY JULIA WEBER
PHOTOS COURTESY OF CHAZ BOYD AND LIORA KLEIN
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26 / ARTIST / FEBRUARY 2012
BY CORINNE PULSINELLE
PHOTOS COURTESY OF LAURA MURACO
If art is for everyone then some creators,
collectors and brokers missed the
memo. But dont tell Laura Muraco.
While her work exhibits a level of
sophistication found in only the fnest
of trained artists, perhaps the most
satisfying aspect of her paintings is
that they are not meant for a solely
elitist crowd. Art is for the non-artists.
When I paint, I do so with a reverence
to the viewer, Muraco says. Its sad
when people are intimidated by art and
feel they cannot access the work. But
the work is dead if no one ever sees it.
Laura
Muraco
Art in the Eye of the Beholder
Everything is a self-
portrait. How can it
not be? Laura Muraco
Muracos artistic process is symbiotic
in nature. Her paintings often feature
young female fgures in abstract settings.
In many of the pieces, their eyes seem
to be directly addressing the viewer.
The audience brings the work to life,
Muraco says, while the work exposes
the viewer to a consistently honest
and raw perspective on the human
condition. My philosophy going into
each painting is that the worst thing
you can be is a liar, she offers. It is
confusing enough to be a human being.
ARTIST
On one level, the viewer becomes
engaged by Muracos mastery over her
materials. She creates harmonious color
palattes that set the mood of each piece.
With a balance of subtle brushwork and
tightly rendered details, Muraco brings
a believable personality to each of her
subjects. But Muracos true expertise
lies in her ability to make a deliberate
statement every time she adds more paint
to her canvas. Muracos work is devoid
of fuff, created out of passion rather than
pressure. In the lack of urgency, there
is more honesty, she explains.
Muracos skillfully crafted and insightful
body of work began as a result of an
emotional revelation early in her career.
While studying illustration at the Pratt
Institute in New York City, Muraco
found it diffcult to create a cohesive
series. In an effort to please a wide
audience, it was nearly impossible to
develop one distinct, signature style.
In school, I was shy and needing
of approval, she says. I made one
thing for one professor and something
completely different for the next.
dtownmag.com / 27
28 / ARTIST / FEBRUARY 2012
dtownmag.com / 29
30 / ARTIST / FEBRUARY 2012
But with time away and space from
an academic agenda, Muraco found
the freedom to paint from personal
experience. I started to get inspiration
from those moments right before you
fall asleep, where the dream world
meets the conscious world, she
recalls. Focusing on these moments,
Muraco began to channel a world of
unobstructed creativity and symbolism.
Sometimes these moments can even
be scary, she adds, but the meaning
just comes out clearly in the end.
Muracos breakthrough piece,
entitled Potential, is a self-portrait in
which she depicts herself as a strong
fgure with an assertive gaze that
seems to travel right through the
viewer. Muraco leaves us to unpack
the meaning of the piece with a few
universal symbols: a snake, an egg,
a butterfy. I realized that it is okay for
people to feel how they do in reaction
to the work as long as I am sharing it,
she says.
And while Muraco began developing
similar characters in her work while
still living in New York, her move
to Bucks County has not only had
a geographical impact, but is now
refected on her canvas, as well.
Muracos older pieces refect a compact
lifestyle, sometimes hauntingly
claustrophobic, with little open space
in each painting. I am currently
building more of a world around the
characters now that I have space
around me, she explains.
So who are the women in Muracos
work? Everything is a self-portrait,
she says. How can it not be? And in
a language Muraco wants us all to read,
she depicts the facets of her nature
and experience: As an artist, you have
to fgure out whats unique about how
you see the world.
Laura Muracos work will be exhibited
in a group show on Mar. 31 from 6 p.m.
to 10 p.m. at Our Garage Space in
Easton, Pa.
Go online at lauramuraco.com
BY CORINNE PULSINELLE
PHOTOS COURTESY OF LAURA MURACO
EXPERIENCE A TIME WHEN THE
ART WORLD CAME TO BUCKS COUNTY
Exhibition Sponsor Maureen and Gregory Church
Major Support from Carol & Louis Della Penna and Kathy & Ted Fernberger
Additional support from Gratz Gallery & Conservation Studio
200 works 50 artists 1 exhibit
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BY KYLE BAGENSTOSE
PHOTOS BY WENDY McCARDLE
When it comes time to improve your
property whether its a new backyard
patio for spring cookouts at home or
a new veneer to impress clients at your
business theres the correct way to do
the work and the not-so-correct way to
do the work. Hire the wrong company
to come in and lay brick and you might
be doing it all over again a few years
down the road. Hire the right guy and
youve made a lasting investment. We
sat down with David Nagle, owner of
David B. Nagle Masonry and Excavation,
to fnd out how to avoid some common
pitfalls and the head-in-hands frustration
that comes along with them.
Avoid the
Construction Blues
Navigating a Project With Ease
Strength in Small Numbers
While it might seem counterintuitive,
Nagle believes that a small team is
a big advantage when making a hefty
investment, especially when compared
to his larger competitors. After a decade
plus of working for bigger companies, he
says he knows the confusion customers
can experience when trying to navigate
through a frm and fgure out just who is
responsible for what. Sometimes it can
feel like youre getting the runaround,
whether intentional or not, Nagle says,
who fnally took the leap and went into
business for himself last year after the
birth of his second child. If theres ever
a problem, theres only one person to
come to: me. Its one less thing to worry
about in a sometimes-complicated
process. Between my clientele and me,
its really intimate. They know Im the
bottom line, and that gives them peace
of mind.
A Man for All Seasons
While having one point of contact might
make navigating through a renovation
that much easier, who will handle
the wide variety skills needed for
a successful construction project? Nagle
says fnding a contractor with an array
of talents is a must. Its easy for my
customers since Im a one-stop guy,
he explains, relying on his architecture
degree from Penn State University to
give him greater insight into his work.
Instead of fnding one place to pay for
designs, going to another for construction
HOME
I can provide design, installation
and maintenance. I work on
everything from landscaping to
patios, from retaining walls to any
kind of brick or veneer work, really
all facets of masonry. David Nagle
and then a third for any maintenance,
its just one call. From start to fnish
and from design to follow-up, its just me.
I can provide design, installation and
maintenance. I work on everything from
landscaping to patios, from retaining
walls to any kind of brick or veneer work,
really all facets of masonry.
Traditional Service, Innovative Designs
With all things green on the forefront
of nearly every business and consumer
these days, Nagle says its an important
facet of the construction business
despite some popular misconceptions.
Oftentimes, a major sticking point for
both a prospective and environmentally
friendly project is cost. Nagle says
fnding a contractor to incorporate
these ideals is easier than you might
think. Im a really big advocate of
using recycled materials, he explains.
Rather than go out and buy it new,
I try to reuse when I can. Ill work as
closely as I can with each client to fgure
out cost-effective means. I try different
methods depending on what works
for them. Many times theres actually
really nice materials that you cant even
buy anymore. I identify them and try to
use something twice whenever I can.
For more information on Nagles
full range of service, call him at
267-491-5387 or 215-669-7365.
He can also be reached via email
at nagle_david@hotmail.com.
dtownmag.com / 35
So now youve got your sweetie
How ya gonna keep em?
BREAKFAST IN BED!
Valentines Day: Tuesday, February 14, 2012
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BY JACK FIRNENO
38 / MUSIC / FEBRUARY 2012
Jack Firneno, Managing Editor:
Sometimes I want a carefree romance again
or think about what makes a grown-up relationship
work. Other times I want to go all Little Rascals
and nail up a No Girls Allowed sign. Fortunately,
with two kids in the house, theres never a shortage
of love around here.
Taking a Chance on Love Tony Bennett
Rosalita (Come Out Tonight) Bruce Springsteen
Sarah Saturday The Bouncing Souls
Dreaming Blondie
For Emily, Wherever I May Find Her
Simon and Garfunkel
David Pearson, Publisher:
This might read like some sort of rock opera so
to speak, but whats a relationship without some
drama? They start, they end and then you get to
fall in love again. It might be the story of my life
but one I wouldnt trade for anything.
This Years Love David Gray
In Your Eyes Peter Gabriel
Porcelain - Moby
Frying Pan The Lemonheads
Livin on a Prayer Bon Jovi
Justin Elson, Editor-in-Chief:
I havent always been lucky in love. Until now.
With my recent engagement, I like to think this list
tells the story of my relationship. Past, present
and for a future that will certainly surpass even
my expectations.
This Modern Love Bloc Party
Punk Rock Girl The Dead Milkmen
Oh My Love John Lennon
Rocksteady No Doubt
I Love You More Than Words Can Say Otis Redding
Wendy McCardle, Photographer:
If youre anything like me, the standards of Elvis,
Billie and Bennett wont win your whole heart.
Youd rather receive a mixtape that begins with
the punch of loud guitars, a bouncy rhythm section
you can dance to and quirky lyrics. Here are a few
suggestions sure to charm your alt-rock honey.
(Shes Making Me) Nervous Wyldlife
This is Love PJ Harvey
Noticed Mute Math
Achin To Be The Replacements
Wonderwall Cat Power
Continued from page 19
Whether youre strictly analog
or a digital wizard, creating
a mixtape or a playlist, music
sets the perfect Valentines Day
mood. We polled our own staff
for the tunes that remind them
of falling in love all over again.
For the complete staff picks and more from area musicians, go online at dtownmag.com
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KELLER WILLIAMS Real Estate
Tel: 215.340.5700
Cell: 215.262.4422
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BY MEGAN McCLURE
PHOTOS COURTESY OF SHANNON PRESTI
Shannon Presti believes that love comes
in many forms and has spent the past
year portraying as many as possible.
Her project, 52 Weeks, 365 Days, One
Year of Love, began on Valentines Day
2011. By its conclusion, shell have
52 pieces, each one-of-a-kind painting
telling a different story. Everybody
experiences love differently. I wanted
to capture that, Presti says.
The paintings depict subjects
from a couple on their 30th wedding
anniversary to a pet owner with her
dogs and a baby boy surrounded by the
things he loves. One woman, a mother
of three, asked Presti to portray each
of her childrens love of music on canvas.
Another commissioned a painting for her
husband, which she will surprise him
with when Presti features the project in
a gallery environment. Shes going to
see if he can pick out which one is for
him, Presti explains.
The ambitious project has its roots
in Prestis day job as a wedding
photographer. Traveling nationwide
Shannon Presti
A Years Worth of Love Stories
SPOTLIGHT
dtownmag.com / 41
to capture a happy couples big day, she
says she loves getting to know the bride
and groom, observe their relationship
frsthand and share the ceremony with
them. Everybodys happy, Presti says.
The more comfortable everyone is, the
better the pictures are.
Last year, Prestis cousin and his wife
commissioned a painting that would
express them as a couple. This would
become the catalyst for 52 Weeks, 365
Days, One Year of Love. The painting
was so awesome and so personal and
so special to do, because I knew them,
Presti explains. It was a symbol of
them. Its not like I was doing a painting
for paintings sake. The result was so
meaningful. I wanted to do more of them.
And the more she does, the bigger her
project becomes. Originally slated to last
one year, Presti decided to double its
length. Ive gotten so many requests,
and there are so many great stories to
tell, she says. I want to tell them all.
Go online at shannonprestiphotgraphy.com
42 / A CLOSER LOOK / FEBRUARY 2012
BY JACK FIRNENO
This June, Vince and Sherry will be
married. When Vince proposed last
July, the question came as a surprise,
but it wasnt totally unexpected. We
were at a friends wedding nine months
before, and we both realized we
wanted to get married, Sherry recalls.
But we werent ready just yet. The
couple met in 2008, and, after a few
dates, soon realized they had found
something special. I liked spending
time with him, Sherry says. Family
is important to both of us, and I liked
how he responded to meeting mine.
Vince felt the love connection, as well.
She [Sherry] was getting her masters
degree when I met her, so I knew she
was a smart cookie, he recalls And as
time went on, I saw strong core values
in her that were the same as mine.
Initially, what drew Vince to Sherry was
the sight of her with a huge Margarita
glass. I fgured she was laid back, he
laughs. But they didnt meet at a bar
or a party or a concert. The picture was
posted on Match.com, an online dating
site where both were members.
Love Dot Com
Couples and Singles Sound Off About Online Dating
A New Path to Happiness
With the rise of social media as
a cultural phenomenon, online dating
has become more prevalent and less
stigmatized than it was only a decade
ago. Web sites like Match, OkCupid,
Chemistry, eHarmony and myriad niche
sites for anyone from single parents
to vegans to animal lovers abound,
each with anywhere from hundreds
to thousands of members. Some older
people I know were shocked to fnd
out we met online, but I have a couple
friends who have met husbands and
boyfriends in the same fashion, Sherry
notes. And Vince agrees: Its becoming
more common now that more people
are comfortable with it.
For many, meeting people over the
internet is simply a better option than
fnding dates over drinks. I had no
game picking up girls if I were out,
and I didnt think it was the best way
to meet people anyway, Vince says.
Online, I could say, Here I am. Heres
all the good stuff you wont fnd out
about me in a bar. Julie, another
Ed. Note: Some names have been changed to protect the
innocent. Or guilty depending on how you see it. Others asked
to be identifed by frst name only especially those who
dished a little dirt.
Online, I can say, Here I am.
Heres all the good stuff you wont
fnd out about me in a bar. Vince
dtownmag.com / 43
online dating adventuress, was also not
impressed with the bar scene. I had
been divorced for years before I started
dating again, she says. Its hard to
meet people at a bar if youre not in
your twenties. Im usually watching the
coats and purses. Ill see one guy go up
to every single girl in the place. Maybe
Im too picky, but I dont want to waste
my time again.
A similar problem drew April to the
ethereal world of digital romance. It
wasnt because I was having diffculty
meeting men, she says. Every time
I went out, men would fock to me. I like
to think its because I am super-cute
with a great personality. But in reality,
I think we all know their true intentions.
Fending off unwanted advances really
dulled my dating experiences. Perhaps
on the fip side of Aprils argument is
Allen, who says he makes it plain online
that hes not looking for long-term
relationships: I have an offce
job. Im always bored at work,
so I fgured, Why not try to meet
chicks while Im here?
And hes not the only one
whos used online dating as an
alternative to clock-watching.
Meghan met her fanc, Jared,
in 2007 via a post on Craigslist.
I had just broken up with
someone I didnt even really like
at a time when work was really
slow, she recalls. One day, I
decided to post an ad to see what
kind of people Id attract. People
would respond and Id forward
them to a friend for a laugh. I had
something like 40 e-mails at the
end of the day. But fate seemingly
intervened at the last second. In
the 15-minute window from when
I deleted the post to when it
was actually removed from the
site, Jared e-mailed me, she continues.
His response was funny and awkward,
and I got a case of the giggles reading
it. He sent me his Myspace page and
seeing all his interests on the screen
made him all the more appealing. He
gave me his number, we met the next
day and weve been inseparable since.
Can You See the Real Me?
While many have found advantages
to dating online rather than meeting
people in social settings, its still not
all smooth sailing. The avenue has its
problems, some similar to the real
world and others specifc to it. Vince,
for example, preferred laying out all
his best qualities in a profle. But the
how proved diffcult. He was managing
to get a few dates here and there, he
says, but things turned around after
some of his co-workers adopted him,
helping him re-write his profle and
44 / A CLOSER LOOK / FEBRUARY 2012
even taking new photos for him
to post. It was neat, because I
got an outsiders view of myself,
he says. I realized I wasnt being
open enough and was downplaying
important parts of my personality.
April also had trouble translating
her personality into an online
persona. While I like to think Im
attractive, I also photograph very
well. In a way, you could say this
misrepresented who I was, she
admits. I certainly couldnt walk
around with my famous head
tilt and a picture-perfect smile.
Creating a profle also gave me
considerable time to think about
myself. Whatever kind of man
I was looking for at the time,
I flled in the blanks to attract that
person. In that regard, I dont
consider it an honest experience.
Julie, who used online dating
occasionally over two years, says
she met people who hid behind
their profles. Some guys would
either lie or post pictures that
were 20 years old, she recalls.
One guy only posted a tiny
picture and would never talk to
me on the phone. Hed only text
me. As soon as I saw him in
person, I wanted to run.
And whether online or in
person, some things never seem
to change. After Britney posted
profles on Zoosk and OkCupid
last summer just to see what
would happen, the results
echoed the kind of advances
she doesnt appreciate in person
either. I put it up to see what
kind of people would fnd me.
But it was the same as usual,
Britney says. Guys wouldnt
message me with a simple,
A CLOSER LOOK
dtownmag.com / 45
Where Memories Happen
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215-297-9260
www.BlackBassHotel.com
Black Bass Hotel
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Monday: 1/2 Price Cheese Steaks all day with
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Tuesday: $5 Burgers all day, with purchase of
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$3 Sam Adams Bottles All Day
Thursday: $9.95 Blackboard Specials 5-9pm
Friday: Blackboard Specials
Saturday: Blackboard Specials
$2.50 Miller Lite Pints all day
Sunday: 25% off Menu Entrees, 4-8pm. Dine in
only (Not valid on holidays)
Bloody Sunday - $3 Bloody Marys all day
380 North Main
at Veterans Lane, Doylestown Borough
215.345.9373
www.farmhousetavern.com
Happy Hours
Monday - Friday: 4- 6pm, 1/2 Price Drinks
Sunday: 9pm-Midnight
$2 Domestic Drafts, $3 Import Drafts
$2.50 Well Drinks, $3.50 Call Drinks
Philadelphia Sports Special - $2 Bud/Bud Light Pints
during all Sixers, Flyers and Eagles games.
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Live Music Friday and Saturday nights, 9pm-1am
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Endless Mountains
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(215) 666-2941
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This Valentines Day
Who was born Declan Patrick MacManus
on August 25, 1954?
a.) Samuel Jackson
b.) Tommy Lee Jones
c.) Elvis Costello
d.) Eddie Rabbit
Answer this months Trivia Question correctly and enter to win
a
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To answer, go to dtownmag.com and look for the Trivia Question
box in the right-hand column on the homepage.
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Doylestown, PA 18901
ThursSat: 10am5pm
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215.249.8462
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68 S. Main St., Doylestown, PA, 18901 / (215) 348-2500 / www.gratzgallery.com
FINE ART
CONSERVATION
Services include
cleanings and beva linings,
paintings and murals,
frame and object conservation,
architectural gilding for
museums, historical societies
and private collectors.
58 / FOOD & DINING / FEBRUARY 2012
BY JUSTIN ELSON
PHOTOS BY WENDY McCARDLE
Its the rare individual that recognizes
their true passion in life, pursues their
goals and realizes their dreams, all
on their own terms. For Jodi Schad,
pastry chef and owner of J. Scones in
Doylestown, her improbable path became
a fruitful reality. And it happened almost
by accident.
Coming from a long line of food
afcionados, Schad caught the cooking
bug early. Originally from Churchville,
she began baking as a teen and had
already started her own catering
operation by the time she had graduated
high school. The next logical step was
formal training. I went to culinary
school before it was all the rage,
explains Schad, who graduated from
Johnson and Wales University. After
fnding a kitchen position in Providence,
RI, she returned home to Bucks County
and landed a job as a pastry chef at the
Lambertville Station.
Still, even with her degree and a job at
an upscale restaurant, Schads epicurean
education and maturation was hardly
complete. I chose to study further under
the European chefs because of their
discipline, she explains. Its a totally
different school of thought, but its a huge
part of becoming a successful chef. Schad
also learned what gives her baked goods
their distinct, delectable taste. I wanted
to learn all the old-school techniques,
she continues. What Im doing today is
taking the European style and adapting
it to what I learned from my mother.
But while Schads style is born of
both formal and informal training, the
defning moment in her career came
quite by chance. While working at
a gourmet shop, Schad took a leave
of absence to attend to her ailing sister
in California. Before leaving, she left
some dough in the freezer. Upon Schads
return months later, she baked the
What Im doing today
is taking the European
style [of baking] and
adapting it to what I
learned from my mother.
Jodi Schad
J. Scones
Something New in the Oven
FOOD & DINING
dough on a whim. I thought it was
going to be freezer-burnt or worse, but
it was fne, she says. The surprising
results put her career on an entirely
new track: The integrity of the dough
had remained intact. Thats when the
light bulb went off. I had a product
I could sell everywhere.
Since opening J. Scones in September
2004, Schads frozen dough has taken
off. Coming in 10 different seasonal
varieties, her product is nearly foolproof.
You keep it frozen and thaw it over-
night, she explains, describing the
preparation process. It comes wrapped
in the parchment paper you use to bake
it on. All you have to do is cut the dough
into small triangles, wash with a bit of
cream or milk and put it in the oven. Its
easy to make and tastes great.
While Schads scones may take center
stage, like any good bakery, youll
fnd the traditional cookies, brownies,
cakes and other tasty treats in her case,
as well. And just in time for Valentines
Day, if your sweetheart has a sweet
tooth, Schad is unveiling a sure hit:
cupcake fowers. From the red velvet
topped with silver dragees to the
chocolate-chocolate complete with
a sugar-paste fower, from the citrus
chiffon with pink buttercream icing
dtownmag.com / 59
60 / FOOD & DINING / FEBRUARY 2012
BY JUSTIN ELSON
PHOTOS BY WENDY McCARDLE
and coconut shavings to the chiffon
featuring a Nutella-based icing and
ganache, theres a favor for every taste.
Theyre all cream-flled too, Schad
says. So theyre way better than
getting a rose.
Next month, in honor of St. Patricks
Day, Schads Irish soda bread returns.
We have two varieties: traditional and
rustic, she explains. The traditional
is baked with currants [dried seedless
grapes] and is a little sweeter. The
rustic is made with wheat bran and
is savorier. It pairs well with soups
or a hearty meal. Caraway is optional
in either, and both are wonderful.
And while Schads wholesale and
mail-order dough business has proved
to be successful a formula over the
years, the slow economy has reminded
her of the beneft of having not only
a traditional storefront, but a community
minded spirit, as well. More than just
another means to sell her baked goods,
Schad sees her counter as a way to do
more for the people whove supported
her. The local business community has
really pulled together lately, and its
working, she says. Im receiving so
much support. Its wonderful. Im living
my dream. I have my family around,
and Im where my roots are.
For more information on J. Scones
products or to place an order, call
215-489-9198.
W
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PIANO STUDIO
Private Instruction
for Beginning and
Advanced Students
Adults & Children
Doylestown, PA
215-345-0289
www.kershner2pianostudio.com
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215.262.5084
46 N. Union St.
Lambertville, NJ 08530
609.397.1145
www.PanoplyBooks.com
www.facebook.com/PanoplyBooks
marketplace
62 / BACKPAGE / FEBRUARY 2012
BY CARLA MEROLLA ODELL
Once upon a time, my corner kitchen
cabinet held a half bag of four, enough
granulated sugar for a few cups of
coffee, unopened baking soda, expired
baking powder and some cinnamon
I used mostly for stews.
Ironically, Chopped is my favorite
TV show, which I watch every Saturday
afternoon on the Food Network.
The challengers get three baskets of
doesnt-usually-go-together stuff to
turn into a tasty and pretty three-
course meal. Without a recipe, they
spend the next television hour
crazed, which is pretty much how I roll
in the kitchen. For you TV foodies, you
know that Chopped precedes Cupcake
Wars, another challenge to create
something yummy and glam.
So I kind of slid into Wars and, for
a time, watched while doing something
else like vacuuming. But cupcakes soon
called to me. When my husband asked
what I wanted for the holidays, I replied,
A cupcake boot-camp kit. Now that
my cabinet is flled with chocolate and
cocoa powder, food coloring, candied
sprinkles, candy molds, pastry bags
with more than 25 decorating tips and
Dior-caliber cupcake liners, I am cranking
out delights every Sunday.
To be honest, my motives at frst were
entirely selfsh. As a dessert-lover but
I (heart) Cupcakes
chronic weight-watcher, I could keep
a few for us and give the rest away to
avoid temptation. When I explained my
plan to Mom, she said, Bake a cake,
eat what you want and freeze whats
left. Really? Does that work for
anyone? Arent most people sawing
through a block of chocolate ice with
a serrated knife for a sliver to throw
into the microwave for 20 seconds at
10:30 at night?
I could give the rest of a cake away,
but a leftover just doesnt have the
same charm or effect as a perfectly
formed cupcake that is all yours and
has been equally loved and doted upon
as the others. Id never drive anywhere
to deliver a slice, whereas last Sunday,
I drove an hour back and forth to deliver
two lemon cupcakes. They were freshly
decorated and I wanted my friends to
smile, which, in turn, made me smile.
I can make lots and lots at one time
and share lots and lots of love. And even
in this crazy got-to-have-it-all world,
even if they could eat more, people are
delighted and appreciative to get only one
apiece. This is like the Tao of Cupcake.
Anyway, I need to pick up a bag of
marbles to slide into the tins to create
heart-shaped cupcakes. No cards this
year. Just lots of driving. May your
Valentines Day be as sweet.
MON-THUR: 10-6
FRI-SAT: 10-9
SUN: 11-7 & by appointment
VILLAGE ARTWORKS
Peddlers Village, Lahaska, PA
215-794-5744
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this country aboard the Mayfower. Willetts fourth-great grandfather,
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General Washington. Willett is also a
descendant of Edward Hicks, known for
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In more recent history, Willett artisans were
renowned for their designs and beautiful
works in stained glass that adorn the Bryn
Athyn Cathedral on the Pitcairn Estate.
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