University College Dublin National University Of Ireland, Dublin

PROJECT MANAGEMENT (PM)

NUID BSc 13c Lecturer: Mr. Dipan K Mehta Name: Vo Thi Phuong Anh Student Number: 09159321 Date of submission: April 15th, 2011
I declare that all materials include in this essay/report/project/dissertation is the end result of my own work and that due acknowledgement have been given in the bibliography and references to ALL sources be they printed, electronic or personal.

Project Plan THE STANDARD CHARTERED SINGAPORE MARATHON Project

TABLE OF CONTENTS 1. INTRODUCTION .................................................................................................. PURPOSE OF PLAN ................................................................................................................

DESCRIPTION OF EVENT ........................................................................................................

2. SCOPE ..................................................................................................................... PROJECT OBJECTIVES ........................................................................................................... DELIVERABLES .................................................................................................................... MILESTONES ........................................................................................................................

TECHNICAL REQUIREMENTS ..................................................................................................

LIMITS & EXCLUSIONS ......................................................................................................... 3. PROJECT PRIORITIES .......................................................................................... TIME .................................................................................................................................

COST& QUALITY .................................................................................................................. SCOPE ..................................................................................................................................

4.WORK BREAKDOWN STRUCTURE .................................................................... 5. ESTIMATION OF PROJECT TIMES, COST & RESOURCES .......................... 6. PROJECT NETWORK DIAGRAM ....................................................................... 7. PROJECT GANTT CHART .................................................................................... 8. PROJECT RISK MANAGEMENT ......................................................................... 9. PROJECT PERFORMANCE MEASUREMENT, EVALUATION & CLOUSURE ......................................................................................................................

1. INTRODUCTION
Purpose of Plan

The Standard Chartered Marathon project plan is organized by Singapore Sports Council will provide a definition of the project, including the projects description. Additionally, the Plan will serve as an agreement between the following parties: Project Sponsor, Project Manager, Project Team, and other personnel associated with the project. Description of event

The Standard Chartered Marathon event is the major sport event of Singapore for the purpose of charity. It means all the amount of money that the organization could gain on this event will be raised funds for charity. The Standard Chartered Bank is the sponsor for this sport event. The project will raise fund for charity by charging competitors entry fees, collecting donations from volunteers and spectators on that day and charging advertising during the event. Each year, Marathon Singapore was attracted thousands of people and was calling out to all enthusiastic individuals. This year, this project plan will be planned for six months and Marathon Singapore will hold on October 12th 2011 at 5:30 a.m. The distance running is about 60km through the iconic neighbourhood of Singapore such as Orchard Road, City Hall, Chinatown and Sentosa- the starting line will be Takashimaya in Orchard Road. In addition, the registration period will be opened from 10th May 2011 until 30th August 2011 for 20000 participants about 16 to 50 years old. Finally, great care will be taken with the event to ensure the safety of participants and audiences. To ensure participants safety, organizer will connect to police in this area and securities to support the runners during the event. Financial estimation: Co mpet itors entry fee: $85/ person Event sponsorships: $ 1milion Expendit ure: $ 300000 (include material and labour cost)

2. SCOPE
Project objectives

The project objectives of this sport event will focus on: y y Raise the amount of money in participants fees for the event The Marathon sport event will hold on 12th October 2011 at 5:30a.m. The starting point is located in Takashimaya on Orchard Road and end in Sentosa. y Newspaper, radio, internet and TV advertising is used to publicized the event.

Deliverables

Purpose and requirement will be determined to ensure that the Standard Chartered Marathon is held for the purpose of charity. Organizer will ask permission legally to be held the event on 12th October 2011. The location of the event also will be decided with the starting point is Orchard Road and finished line is Sentosa.

Specifying performance will be planned to estimate the cost associated with preparing the event as well as the expected money collections on the event day by competitors and sponsor. The following step is determine the honor guests and make an official estimate the number of participants on the day on the event.

Propaganda for the Standard Chartered Marathon will be publicized by newspaper, internet, radio slots, and TV advertising...Furthermore, the bannerol with title the Standard Chartered Marathon Singapore on 12th October 2011 will be hang out each street in Singapore to attract enthusiasm participants.

y y

Recruitment: recruiting 1000 volunteer in aid of various roles pre and on the event day. Material: all marathon participants will receive the uniform, hat, personal number, and event handbook.

Testing and reward: all the action of the event will be reviewed. The certificate and master medal will be the reward for whom win on the Marathon event day.

Milestones

y y

15th April 2011: applying for a license to open the Standard Chartered Marathon event. 1st May 2011: creating of the running routes of the Standard Chartered Marathon Singapore, the areas will begin at Orchard Road and will finish at Sentosa. 5th May 2011: creating the Marathon Singapore bannerol about the event to propagandize to people. 7th May 2011: publishing the event on newspaper, internet and TV advertising. 10th May 30th August 2011: open registration for all participants. 1st September 2011: recruiting the volunteers and securities to assist the event. 10th September 2011: summarizing the total of participants and make a preparation for uniform, hat, and event hand book 30th September 2011: reviewing all the preparation and estimate the expenditure for the event.

y y y y

Technical requirement Running is an activity that does not require much gear; moreover participants can get good health as well as burn their calories. y Participants can join the Marathon event with their families and their friends or even they can run solo in this competition. Running will bring the participants the feeling of freedom, the joy of this life and excitement of challenging in the competition. y y Runner can get master prize if they win in the Marathon event. Sponsorships sponsor for the Standard Chartered Marathon can make a considerable contribution for the event by donating food, drink, candy or prize; by this way they also can advertise their brand through the event day.

Limit & Exclusion The Marathon organizer will supply only the uniform, hat and event handbook for the participants, the shoes, raincoat, and snack will not be equipped through the event. y The organizer will not take responsibilities in keeping the baggage for participants.

3. PROJECT PRIORITIES

Time

In this Marathon event sport, time is being consider is constrained and is the most important through the plan event. Comparing with the other project, often the longer a project last, the more expensive it will. Conversely, the Standard Chartered Marathon is different, the longer the project takes, the more losses it become. As mentioned above, the event will held on 12th October 2011; however, the plan may not as successful as expected, and the event day will be held later one week. It will influence to the benefit of the whole project because the participant may reduce following this incident. Moreover, the organization would likely bear all the cost such as compensation for advertises companies that organizer sign the contract with in this event. Cost & Quality

The Standard Chartered Marathon event is the charity program in Singapore, so the cost and quality in this plan project is considered as entrance. It is means taking advantage to reduce cost as much as possible but the quality of the program does not change. Thus, cost is the second important to the Marathon event. To be reducing the expenditure, the organization can recruit volunteer instead of hiring extra coworker. Moreover, organizer could invite donation from sponsor and public to reduce the cost in advertising, snack and drink By this way, organizer can reduce cost as much as possible and get more profit to raise fund for charity.

Scope

This part of project show the performance that organizer perform to prepare for pre and through the event. In this project plan, scope is consider as accept because this is the charity program so it depend on time and cost that organizer bring out. For this reason, time is too short or cost expenditure is too high will lead to reduce the performance in the project scope. This is the performance that was planned to arrange the Marathon event: y y y y y Applying the license and signing sponsors. Estimating the expenditure through the event. Recruiting volunteer and elite runner. Publishing the Marathon event. Testing the overall expenditure and prepare the reward for the winner.

4. WORK BREAKDOWN STRUCTURE

The project breakdown structures draw the work that needs to be done for the event day, the materials that need to be prepared and the cost that will be expensed. It is a convenient method to summarize all the items required to perform the project plan.

MARATHON SINGAPORE PROJECT

Purpose and Requirement

Specifying Performance Propaganda Recruitment Material

Testing and Reward

Authorization

Financing

Interne

Volunteer

Uniform

Expense

Location

Sponsor and participants

Slogan

Securities

Even handbook

Medal

Marathon Singapore project is the sport event for the purpose of charity. The following step below show how the organization prepare for the big event in 2011: y Purpose and requirement: To be hold the sport event as the Standard Chartered Marathon Singapore, the organizer asks the permission to be able host the event. The purpose of the event should be determined for charity and the time that the event will be begun.

Specifying performance: will responsible for summarize the expenditure of this event as well as contact the sponsor and elite runners and estimated the total participant that join this event.

Propaganda: will arrange preparation of publicity material such as internet, radio slots and posters

Recruitment: will responsible for recruit the volunteer and securities that assist for pre and on the event.

Material: will be prepared for all participants after summarizing the total of participants in this year. Besides that, the bannerol will be hanged on each street to advertise the Marathon sport event.

Testing and reward: will be reviewed the overall picture of the Marathon event and prepare a list of competitor. The reward will be prepared for the winner in the competition

5. Estimation of Project Times, Cost & Resources

Element 1. Materials: Uniform Hat Poster

Count

Total

20000 20000

$200000 $100000 $400 $500 $1500 $800 $6000 Total $ 309200

Newspaper Advertising Radio advertising Travel expenses Payment to Elite Runners

2. Labour Extra money will be pay for each member of organization during the time-event process:

Project manager Designer Securities

6 moths at $1000 per month 2 month at $600 per month 24hour at $30 per hour 100 securities on the event

$ 6000 $ 1200

$72000

Total

$ 79200

Overall: $ 388400

6. Project network diagram

Major deliverable Purpose deliverable

ID

Activity

Predecessor

Time

& A

Authorization

None

30

B Specify performance D C

Location financing

A A

10 10

Sponsor& participant

110

Propaganda

E F

Slogan Internet Volunteer Securities Uniform Event handbook

C,B C D D D D

20 30 42 42 50 50

Recruitment

G H

Material

I J

Testing Reward

& K

Expense

E,F,G,H,I,J,L

12

Medal

40

NETWORK DIAGRAM:

30 130 160

40

10

170 40 130 E 60

0 0 0

30

30 120

40

170 40

20 F

190 70

30

30

150

10

160

120 160 30 190

30 0 30

140 140 G 182

110

140

8 148 140 8 148 140 0 140 140 0 140 140 10 150 40 190 50 L 190 180 50 J 190 190 42 I 190 190 42 H 190 182 190 0 190 12 202 K 202

Project duration: 202 days Critical path: A, I, J, K.

7. Project Gantt Chart

ID A B C D E F G H I J K L

Duration 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 30 10 10 110 20 30 42 42 50 50 12 40

8. Project Risk Management

In some situation, risk may be happen so project risk management will help to prevent the bad situation that can be happened in the event day: y Unable to recruit the sponsor for the event day, this will lead to loss income for the organization. If it happens, the list of assistant sponsor will be implemented instead of. y Unable to attract enough participants, organizer will loss entrance fee. The way to attract more participants is increasing advertising or even reduces the cost of entrance fees. y y Bad weather will become the reason that less participant come to the Marathon event. Advertising cost may higher than the estimation cost, the best way in this situation is to reduce as possible the expenditure through the event such as stop preparing hat for participants

9. Project performance measurement, evaluation & closure

The information contained within this project plan will likely the useful information to be prepared for the pre and on the event day. It includes things what worked on the event, what should be arranged and required and what is the risk thing in during planning and holding the Marathon Singapore. The Standard Chartered Marathon Singapore is held for the purpose of charity on 12th October 2011. Organizer will apply for license on April and open the registration for participant on May, just one month later. However, organizer obviously will try to take the license as soon as to be possible to last the registration day. The participant is predicted in this event about 8000 persons from 16 to 50 years old. As mentioned above, the organizer will host the uniform, hat, the event handbook for each people that participate in the event. When participant register, they will be charged $85/ person

and total money will be raised fund for charity after paying the expenditure during the Marathon event. The entire financial summary was calculated above in the project estimation. If everything happened according to the schedule, there is nothing to take care for event. However, there will be documented a risk analysis such as bad weather or advertising cost exceeds the expected costSo that, risk plan was created and in the case the expenditure is too high, organizer will reduce cost expenditure by reducing delivering hat or event handbook for participant. And in the case not enough people participate in the event, we also find the solution to attract more runners by reducing entrance fee All risk plans was also written down in the project risk management in order to solve the bad situation.