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  • MEST1sec B Inro

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    Jon Meier
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    You are expected to use an area of media which has a cross-media presence - i.e. Examples in Broadcast, print and E-Media. The key is to show off specific knowledge but also not to be descriptive - explain, analyse, explore and discuss. Research the primary media presence - Institutional aspects: who produced the text? When? Target audience? Number of episodes? Ratings? Trendsis the audience growing / decreasing? how is the programme positioned to appeal to certain audiences?

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    You are expected to use an area of media which has a cross-media presence - i.e. Examples in Broadcast, print and E-Media. The key is to show off specific knowledge but also not to be descriptive - explain, analyse, explore and discuss. Research the primary media presence - Institutional aspects: who produced the text? When? Target audience? Number of episodes? Ratings? Trendsis the audience growing / decreasing? how is the programme positioned to appeal to certain audiences?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    99 tayangan2 halaman

    MEST1sec B Inro

    Diunggah oleh

    Jon Meier
    You are expected to use an area of media which has a cross-media presence - i.e. Examples in Broadcast, print and E-Media. The key is to show off specific knowledge but also not to be descriptive - explain, analyse, explore and discuss. Research the primary media presence - Institutional aspects: who produced the text? When? Target audience? Number of episodes? Ratings? Trendsis the audience growing / decreasing? how is the programme positioned to appeal to certain audiences?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
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    MEST1SECTIONB http://www.slideshare.net/mccabekat/sectionbmest1guidance TheSlideshareabovehasalistofPastQuestions ItscalledacrossplatformStudyandyouareexpectedtouseanareaofmedia whichhasacrossmediapresencei.e.examplesinBroadcast,PrintandEMedia. Youareexpectedtorefertoallthreeplatformsandshowasmuchrelevantmedia knowledgeaspossible.Thekeyistoshowoffspecificknowledgebutalsonottobe descriptiveexplain,analyse,exploreanddiscuss. Whatyouneedtodo Thinkofanareaofmediawhichisrepresentedinsomewayacrossallthree platforms. Chooseoneofthefollowing: 1. Musichowdoesabandorartistpromotethemselvesacrossvarious platforms?Dontforgettheimportanceofsocialmedia. 2.

    XFactorhowdospinoffs,suchasthewebsiteandnewspaper,magazine coveragehelptogenerateaudienceinterest.Whatistheroleofsocial media? 3. Soapshowdosecondarymedia(printandemedia)helptogenerate audiencesfortheprimaryform(TV) 4. Sporthowdoesaclubpromoteitselfacrossvariousmediaplatforms.How dotheycounteractunfavourableresultsandTVcoveragee.g.ManUTVetc 5. Advertse.g.caradverts/ComparetheMeerkatetchowdocompaniesuse thethreeplatformstosellaproduct.Isonemediaplatformdominant? Why?Howdothecodesandconventionsvaryacrossplatforms? 6. TVcomedyInbetweenersdotheyexistsolelyasTVtextsordowebsites andprintmediahelptheirfanbase?WhatabouttherolethefilmoftheTV series? 7. Broadcastfictione.g.Sherlock,DrWho,DowntonAbbeytowhatextent dotheyusesocialmedia,websitesandprintmediatoincreasetheirmarket share.

    DOTHEFOLLOWINGTASKS,BASEDONYOURSTUDY ResearchtheprimarymediapresenceInstitutionalaspects:whoproduced thetext?When?Targetaudience?Numberofepisodes?Ratings?Trendsis theaudiencegrowing/decreasing?Howistheprogrammepositionedto appealtocertainaudiences?IstheinstitutionaPSBliketheBBC(non commercial;thinkaboutthePSBremit)Whataboutsynergy,commercial aspects,merchandising? LookattheCodesandconventionsoftheprimarymediaplatformand comparethemtotheotherplatforms. LookatotherRAILINGaspectsandexaminethemacrossthedifferent platformsAudience,Representation,Narrative/Genre,Ideology&Values Howdothefollowingtheoriesandmodelsfitin? Blumler&KatzsUseandGratifications HypodermicModel CultivationtheoryandMeanWorldSyndrome Oppositionalandpreferredreadings Proppscharactertypes BinaryOpposition(LeviStrauss) Todorovsthreepartnarrativestructure MaslowsHierarchyofNeeds, YoungandRubicams4Csmodel

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