RHONDA D.

ARNOLD
Phone: (480)277 - 2559 Scottsdale, Az. 85258 Email: rhondahmr@gmail.com

HIGH TECH MARKETING, STRATEGIC ALLIANCES AND BUSINESS DEVELOPMENT PROFESSIONAL :

Highly accomplished international marketing and business development senior professional with rich experience in creating and executing enterprise marketing, strategic alliances, consultative sales, improved customer service and business development that improve market share, brand awareness, sales growth and bottom-line financial results. Languages native English speaker, working knowledge of Spanish, Dutch and German. Specialties Enterprise Marketing & Strategy *Product Marketing & Strategy *Product Vision & Roadmaps Strategic Alliances Marketing *Project Management *Marketing Communications *Channel Marketing Client Requirement Gathering *Customer Care *New Business Development *Competitive & Market Analysis

PROFESSIONAL CAREER OVERVIEW

TELSTRA CORPORATION LIMITED, SYDNEY AUSTRALIA Senior Product Marketing Manager, Enterprise and Government Strategic Alliance Executive, Enterprise and Government Senior Marketing Manager, Enterprise and Government Business Development/Partner Manager, Enterprise and Government GLENAYRE ELELCTRONICS BV, AMSTERDAM THE NETHERLANDS International Business Development Manager OEMs/channels SYNTELLECT EUROPE, LTD LONDON UK & AMSTERDAM International Business Development Manager/Channel Manager Senior Marketing Representative and Technical Manager October 1999 NOVEMBER 2010 July 2008 October 2010 May 2003 July 2008 May 2002 May 2003 October 1999 May 2002 AUGUST 1996 APRIL 1999 August 1996 April 1999 JULY 1990 JULY 1996 July 1992 July 1996 July 1990 June 1996

PROFESSIONAL EXPERIENCE
Senior Product Marketing Manager Enterprise Marketing July 2008 November 2010 TELSTRA CORPRORATION LIMITED, Sydney Australia Deliver product launches, campaigns, events and marketing programs to achieve the $25m security revenue, $190m managed services revenue and overall $1.4b data portfolio revenue targets Execute beta and pilot programs with early-stage products to test market viability Lead the product marketing strategy, marketing communications, roadmaps, online strategy, customer events for the Security, Managed Services and select data product portfolios Develop sales collateral, direct mail, ATL/BTL campaigns, electronic marketing and marketing strategy of key specific websites Define product strategy and roadmaps Security, Managed Services, Satellite & Data specific products Develop targeted campaigns to drive incremental revenue in growth product portfolios Identify and strategically aligned with select external third parties to assess partnerships and licensing opportunities Manage key stakeholder relationships across product, marketing, sales, pricing, legal & customer care Expert with respect to the competition Manage a $300k marketing budget to deliver the marketing programs in my assigned portfolios Senior Strategic Alliance Manager Cisco - Enterprise Marketing May 2003 July 2008 TELSTRA CORPRORATION LIMITED, Sydney Australia Establish the Alliance framework, governance and go-to-market strategy for the Telstra/ Cisco Alliance Effectively manage the Telstra-Cisco relationship company wide across all divisions Develop and launch a Telstra/Cisco Joint Sales engagement model and innovative campaigns to drive success across the Telstra Enterprise sales force - delivering CPE incremental revenue of $200m+ Develop and Implement strategic Telstra-Cisco go-to-market initiatives that delivered $500m+ incremental revenue over a 1 year period

RHONDA D. ARNOLD Page Two EXPERIENCE (continued) Delivered a series of ATL/BTL campaigns into Enterprise/Small Corporate/Medium Business ISDN Migration & broader transformation, Business Efficiency Program, IP Man, 299k Sales Designed and implemented a partner/Telstra portal focused on marketing and training Developing bundled IP solutions for Medium Business/Small Corporate/Enterprise and looking at IP Evolution for Industry and government segments Designed and implemented an e-collaboration initiative that promotes joint bundled partner solutions, educates customers and promotes thought leadership Leveraged the strength of the brands and relationship to assist in meeting incremental sales revenue growth across the business Managed MDF funds and VIP rebate funds $2.5m+ annually Worked closely with the internal sales teams, segment/solution marketing team, product management and customer care to deliver solutions by leveraging third party organizations deemed critical to the sales success of the Telstra Enterprise sales force Medium Business Senior Marketing Manager - Enterprise Marketing May 2002 May 2003 TELSTRA CORPRORATION LIMITED, Sydney Australia Developed and launched targeted Internet Solution campaigns which brought in incremental revenues of $10m Developed and launched a massive customer retention campaign aimed to contract the customer base across medium business which resulted in securing $120m in incremental revenue Developed a quarterly communications piece for the medium business segment to assist the sales force in touching their customers on a regular basis Managed the full deployment of marketing initiatives across the medium business segment

Business Development/Relationship Manager October 1999 May 2002 TELSTRA CORPRORATION LIMITED, Sydney Australia rd Established pro-active industry portfolio and account plans incorporating 3 party strategies rd Successfully engaged key 3 party organizations and maintained ongoing business relationships that benefited and were mutually profitable for both organizations Successfully identified and implemented 3 key solutions that would significantly increase revenue over a 3 5 year period within my segment ( Wireless LAN, ASP model for the Hotel/Hospitality industry, Managed Services

International Business Development Manager August 1996 April 1999 GLENAYRE ELECTRONICS, B.V. Amsterdam, The Netherlands. Significantly grew the volume of business from $250k to $6 million within the first year Successfully Negotiated and closed contracts extending over a 5-year period, in the first year, valued at $27 million Successfully grew the global business through market led product development such as Pre-paid credit card services, voice activated dialing and unified messaging Consistently achieved business/sales targets of $6 million. Was leading sales person in the Business Development group and received Presidents Club Award based on 150% of annual sales quota Successfully introduced the product into emerging countries, China, Russia and South America by the deployment of Enhanced Services products Developed and managed Global channel strategies for European telecommunications suppliers, Nokia, Ericson, Siemens and Motorola. Successfully managed the global sales and delivery of key products; wireless Paging networks, voicemail, fax-mail, unified messaging, voice activated dialing and Prepaid Credit card solutions Managed full deployment of client relationship projects; facilitating project management, educational resources, marketing materials, customer support, product customization, online communications

EDUCATION
SPOKANE COMMUNITY COLLEGE, WASHINGTON STATE Majored in Accounting and Computer Science 1979 1981 CONTINUING EDUCATION Numerous leadership development training programs International Interior Design

AFFILIATIONS Womans International Business Association, National Association of Female Executives CITIZENSHIP Hold citizenship in the United States of America and Australia