Product concept Wall's is a United Kingdom-originated food brand, covering both meat products and ice cream, owned

by Unilever. Founded in London in 1786 by butcher Richard Wall,[1] it was acquired in 1922 by Lever Brothers, which became a part of Unilever in 1930. To avoid summer lay-offs due to the down turn in its core meat products market, Wall's launched a range of ice cream in 1922. Unilever sold off the meat products business and a licence to use the Wall's brand on such within the United Kingdom in 1996 to Kerry Group. Wall's itself is now core to Unilever's Heartbrand global ice cream business, used currently in China, Hong Kong, India, Indonesia, Jordan, Lebanon, Malaysia,[2] Maldives, Mauritius, Pakistan,[3] Qatar, Saudi Arabia, Singapore, Sri Lanka, Thailand, United Arab Emirates and Vietnam

Unilever continues to use the brand for ice cream in the UK.[6] Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products.[citation needed] Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream. Production of the ice cream is done because it make people smile for some time and is what that really people like to eat and there is a huge scope of success in it so thats why company focuses on the high class people to attain their attentions for there better sales and is trying to produce products according to the emotions and feelings of the customers thats why they are working with the slogan of feel good, look good and get more out of life Strength points. Walls have the strong impact in the market in respect of its brand name and is the most profit generating unit of Unilever. The products produced by the company are of high quality which is hygienic for health. Packing adopted by the company is very attractive that really appeals the customer and company normally used to change it after some time. Latest technology is used by the company that enhances and speed up the work of the company. Concept of artificial flavoring and coloring is removed by walls

Marketing Objectives for the Product

Marketing objectives of the company wall are planned strategically by increasing walls ice cream parlors in local areas, 10% increase in the volume of sales, positive growth of the company is to be maintained properly, New innovative styles of packaging are to be developed for enhancing the packaging.

Overall Objective
Head & shoulders
Head & Shoulders Shampoo (HSS), is one of Procter & Gamble's oldest selling shampoo product lines (SKUs). It is also the nation's third best selling shampoo, controlling 7.67 percent of the $1.8 billion shampoo market (Enrico, 1997). The United States hair care market was worth $4.626 billion in 1995 and grew at just above the rate of the overall sector between 1991 and 1995. The hair care market has been driven by the success of niche products that were once found only in hair salons but are now widely available in drug stores, supermarkets, and often, mass merchandisers. New products such as leave-in conditioners and color shampoos have been driving market growth in value terms over the 1993-95 period. Shampoo dominates the hair care market, being by far the largest category ($1.791 billion in 1995)(Smith, 1996).

The shampoo market traditionally has general shampoos, shampoos with conditioners, conditioners only, volumizers, and special needs treatments. In the past, many of the larger retailers traditionally merchandised the hair care categories separately; for example, shampoo was merchandised separately from conditioner. Wal-Mart was one of the first retailers to go against this tendency, and moved the "salon-inspired" and "professional" hair care products into a separate section (Smith, 1996). This means, for example, that Alberto Culver's VO5 brand of shampoo, c