JNLR SURVEY NEWSLETTER

January December 2011

Newstalk and Today FM the big winners in this book

2FMs listenership continues to be eroded as Hector loses 9,000 listeners compared with the same book in 2010 and Ryan Tubridy drops 40,000 listeners year on year. This is in stark contrast to Newstalk Breakfast and George Hook. Newstalk Breakfast grew by a massive 19,000 listeners (average quarter hour) year on year and George Hook gained 14,000 listeners demonstrating Irelands growing appetite for current affairs. On RTE Radio 1, Morning Irelands listenership dropped slightly by 3,000 but Liveline gained 22,000 listeners when compared with the same book in 2010. Today FMs success in the 2011 books was not hindered by Ray Foleys loss of audience (down 8,000) as his colleagues, Ian Dempsey, Ray DArcy and Matt Cooper gained listeners.

Year on year changes average weekday listenership

Ryan Tubridy
DOWN 40,000 listeners

Ray DArcy
UP 15,000 listeners

George Hook
UP 14,000 listeners

Liveline
UP 22,000 listeners

National
Significant gains for RTE Radio 1 and Newstalk. 2FM's listenership continues to decline.

Dublin
Dublin listeners continue to migrate to FM104. Nova has gained a solid 3% market share in the capital.

Cork
96FM/103FM lead the market share in Cork with 42%. 4FM also continues to grow in market share for Cork adults.

Local/Regional
Local stations gain significant market share. The strongest performers were LMFM, Midlands 103 and WLR.

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National
National Year on year comparison
85% of Irish people now listen to the radio every day RTE Radio 1 remains the most popular national station with a 0.7% increase in all adults share year on year RTE 2FM has failed to halt their decline in this book. The station experienced a 0.7% decrease in all adults share and a 1.3% decrease in Housekeepers with children share year on year More positive results for Newstalk, the stations all adults share has increased by 0.7% year on year Today FM also experienced an increase in its all adults share, however, the stations main gain was amongst Housekeepers with children which jumped from 11% to 12.7% share year on year Local/Regional/Multi-City stations have seen a decline in all adults listenership, down 1.2% year on year Average daily listening has risen from 234 to 237 minutes
60 50 40 30 22.7% 23.4% 20 10 0 RT Radio 1 RT 2FM RT Lyric FM Today FM Newstalk Any Regional/ Local/ M.City 8.2% 7.5% 1.7% 1.9% 9.3% 9.5% 4% 4.7%
Jan - Dec 10 Jan - Dec 11

National market share of listening 7am - 7pm - All adults

53.6% 52.4%

RTE Radio 1 RTE 2FM

23.4%

15.5% 7.5% 12% 1.1%

6%

10% 0.7% 16.1%

RTE Lyric FM Today FM

1.9% 52.4% 9.5% 4.7% 54.3% 12.7% 4.1% 62.4% 4.3%

Newstalk Any Region / Local / M.City

National market share of listening All adults 7am - 7pm

National market share of listening Housekeepers with children 7am - 7pm

National market share of listening Adults 15-34 7am - 7pm

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9.6%

Dublin
Dublin Year on year comparison
National stations; Newstalk, Today FM and RTE Radio 1 all grew their market share in Dublin. The most significant of which being Newstalk with a market share of almost 8%, which is on par with 98FM 98FM lost significant market share in Dublin dropping 3.6% to 8% FM104 is the only Dublin station which grew in market share, albeit a small increase. They also take the lead as the top station for Housekeepers with children at 15.6%. The station continues its success as it holds the highest share for 15-34s at 22.9% Phantom and 4FM continue to have disappointing books and poor penetration levels Dublin adults remain listening to 237 minutes of radio a day, which remains the same when compared with last year
35 30 25 20 15 10
11.6% 11.6% 11.2% 7% 5.9% 3.2% 5.8% 3.5% 6.6% 5.9% 7.8% 8% 11.1% 33.1% 30.5%

8% 11.6% 7.8% 2.6% 22.3%

5.9% 3.5% 6.6%

1.3% 0.8% 5.7%

3.1%

0.8% 0.5% Dublin market share of listening 5.6% 7am - 7pm - All adults 1%
33.1%

Jan - Dec 10

Jan - Dec 11

2.3%

13.1%

8.9% 1.9%

9.6%
5 0

9.6% 6.6%

13.4% 3.2%
5.9%
2.3%

5.7% 3.1% 0.8% 0.8% 1.3% 1.3%

7.2% 7.1%

8%
RT RT 2FM 11.6% Radio 1

RT Lyric FM

Today FM

3.5% Newstalk FM104 6.6%

98FM

Q102

Sunshine 106.8FM

Spin 103.8

Phantom

4FM

Nova

15.6%

7.8%

RTE Radio 1 RTE 2FM RTE Lyric FM Today FM Newstalk FM104 98FM

Q102 Sunshine 106.8 FM Spin 103 Phantom 4 FM

1.3% 0.8% 5.7% 2.3%

3.1% 33.1%

0.8% 0.5% 5.6% 1% 13.1%

2.6% 22.3%

0.9% 2%

4.7% 6.8%

5.7% 1.2% 9.1%

8.9% 1.9%

15.3% 0.8% 10.5%

RTE Radio 1 RTE 2FM Q102 Sunshine 106.8 FM Spin 103 Phantom

9.6% 8% 5.9% 3.5% 11.6% 7.8% 6.6%

7.1% 15.6% 7.2%

6.5%

Nova Other

13.4%

22.9%

13.3% RTE Lyric FM

Today FM

Dublin market share of listening 2.6% 0.8% All adults 22.3% 0.5% 5.6% 7am - 7pm
1%

Dublin market share of listening 4.7% 6.8% 0.9% Housekeepers with children 5.7% 2% 1.2% 7am - 7pm
9.1% 15.3%

Dublin market share of listening 4 FM Newstalk Adults 15-34 FM104 7am - Nova 7pm
98FM Other

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0.8%

6.5%

10.7%

Cork
Cork Year on year comparison
Today FM is the only national station that increased its market share in Cork Cork 96FM continues to be the leading station for adults (29%). It also remains the leading station for Housekeepers with children (31.6%) despite a drop YOY of 6.2% 4FM have a strong share in Cork at 4.1% which is an increase on last year of almost 1% Red FM is the leading local station for 15-34s with a market share of 26.4% The average daily adult listening minutes in Cork increased from 255 to 274
50 40
Jan 4.1%Dec 10

4.5% 13%
RTE Radio 1 Today FM Newstalk 96 FM

2% 10%

29% RTE 2FM

3.9%

Cork market share of listening RedFM 7am - 7pm - All adults 7%

Jan - Dec 20.9% 11 41.6% 42%

RTE Lyric FM

11.7%

C103

4FM 13.8%
30.3% 29%

4.5% 0.7% 15%

10.7% 30
22.3% 20.9%

Notes: 96FMs share + 103FMs share = 96FM/County Sounds share

20

4.5%
Today FM 10% 9.7%
5.4% 4.5% 2% 2% Newstalk

13% Radio 1 RTE

10

9.8%

11.4%

13% 10.6% 10.7%

2% 4.7%

4.8%
3.4% 4.1%

3.9%

RTE 0 2FM
RT RT 2FM RTE Lyric FM Radio 29% 1

10%
96 FM / C.S. 96FM 103 FM

RT Today FM Newstalk 96 FM Lyric FM

31.6% RedFM

4FM

3.9%

RedFM

C103

RTE Radio 1 RTE 2FM RTE Lyric FM RedFM

Today FM Newstalk 96 FM

4.1% 10.7%

20.9%

4FM

7%

11.7% 4.5% 0.7% 15% 26.4%

5.8%

6.4%

6.4%

0.4% 17.3%

13.8% 4.5% 13% 2% 10% 9.8%

C103

4.8% 5.4% 31.6%

4.9% 23.4%

4FM

29%

3.9%

5%

13.8%

Cork market share of listening 11.7% 7% All adults 4.5% 7am - 7pm 0.7%

60 50

Cork market share of listening Housekeepers with children 7am - 7pm 6.4%
5.8% 6.4% 0.4% 17.3%

Cork market share of listening Adults 15-34 7am - 7pm

15% 40
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30

Local/Regional
Local/Regional Year on year comparison
Regional Disappointing results for the regional stations as Spin South West is the only one to remain static i102-104 lost significant market share of 5%. i105-107 and Beat also suffered with drops of 1% and 2% respectively Local East Coast, Galway Bay FM and KFM all continue to decline. However, good news stories for LMFM, Midlands 103, WLR, MWR and Highland who all gained noteworthy share in their markets. 4FM Despite gains in Cork, 4FM remains static year on year with a steady 2% market share for adults 45+
80
50

Market share of listening Adults 15-34

41%
Jan - Dec 10 Jan - Dec 11

40

36% 33% 33%

37% 35%

30

20

19%

18%

10

i102-104

i105-107

Spin South West

Beat

70

Jan - Dec 10
60

Jan - Dec 11

Local market share of listening 7am - 7pm All adults

62% 56% 52% 49% 45% 48% 46% 57% 53% 49% 47% 53% 48%

63%

50

40 36% 30 30% 29%

37%

36% 28%

35% 31% 29% 25% 21%

35% 34% 28% 25% 27%

33%

20

18%

10 0 KFM LMFM KCLR Midlands 103 South East East Coast Limerick 95 Tipp FM WLR Clare FM Radio Kerry Galway Bay MWR Shannon/ Nth Sound Ocean FM Highland

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Summary
Top 10 national programmes Jan - Dec 11 - All adults
RTE Today FM all lost market Rank Radio One, 2FM &and multi-regional/city Timeshare predominantly due to increased Programme Station % Reach Listeners competition from local radio stations 1

Latest news
Year on year
3,000 22,000 35,000 20,000 10,000 5,000 5,000 25,000 34,000 10,000 4FM have recently rebranded to Classic Hits 4FM. They have added new presenters to their schedule such as Ray Shah with Club Classics in an effort to target a younger audience of 35+. Euro 2012 will be a major event across the stations this year with both 2FM and Newstalk having presence in Poland and Ukraine throughout the tournament. They will also be previewing the tournament and the destinations in advance of the football showdown.

Morning Ireland 13% 446,000 7.00am-9.00am 2FM saw the biggest decline falling by 1.9% to 8.2%. 2 Liveline 12% 414,000 1.45pm3.00pm Newstalk remains static at 4% market share and RTE Lyric FM is showing a marginal 3 increase from 1.6% to 1.7% Marian Finucane - Sat 10% 365,000 11.00am-1.00pm

4 Since Marian Finucane - Sun death, 2FM has lost 2% in reach going from 14% in Jan-Jun 2010 to Gerry Ryans 10% 349,000 11.00am-1.00pm 12% in Jul-Dec 10 5 News at One 1.00pm-1.45pm 10% 345,000 The influx of regional/local stations targeting the youth audience is reflected in its high 6 market sharePat Kenny 1534 at 62.1% Today with for Ads 9% 329,000 10.00am-12.00pm The Today Show 9% 327,000 9.00am-10.00am 7 2FM andJohn MurrayFM have seen significant declines in the 15-34 market, dropping 2.5 and 3.3 percentage - Sat points respectively 8 The Business 9% 326,000 10.00am-11.00am Average daily listening has dropped over 1% from 237 to 234 minutes 9 Playback - Sat 8% 292,000 9.00am10.00am 10 Miriam Meets - Sun 10.00am-11.00am 8% 272,000

Main sponsorships available

Newstalk Hooks Saturday Sit In Surfs Up with Tom Dunne

Selected other national programmes Jan - Dec 11 - All adults

Rank
1 2 3 4 5 6 7 8 9

Programme
Ian Dempsey Breakfast Show Breakfast with Hector Breakfast Tubridy Ray DArcy Show The Ray Foley Show The Right Hook Mary Wilson Drivetime The Last Word

Station

Time
7.00am-9.00am 7.00am-9.00am 7.00am-10.00am 9.00am-11.00am 9.00am-12.00am 12.00pm-2.30pm 4.30pm-7.00pm 4.30pm-7.00pm 4.30pm-7.00pm

% Reach
5% 4% 4% 5% 7% 4% 4% 7% 5%

Listeners
171,000 124,000 133,000 176,000 234,000 144,000 129,000 243,000 161,000

Year on year
5,000 9,000 19,000* 40,000 15,000 8,000 14,000 9,000 TodayFM Sunday Business Show Martin King Saturday Show
*average quarter hour

2FM

Larry Gogans Golden Hour

Radio 1

The John Murray Show The Marian Finucane Show

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3,000

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