Flood Alerts
Results
Flood Alerts
After roles have been assigned, a fictional flood scenario is introduced. As the flood progresses during the 5-hour exercise, participants are guided through the steps to communicate with their fictional audiences using Facebook and Twitter.
Flood Alerts
Examples
A flood watch is issued for Ridge County due to rapid snow melt and rainfall that may result in overflow of streams, rivers and lakes.
Haiti Earthquake
Interagency communications
Evacuation is recommended for low lying areas of Ridge County. Residents are unsure if it is safe to return home after the flood. The flood recedes.
After The Hard Sell, participants assume the role of a fictional Ridge County organization. Each organization has a fictional Facebook and Twitter account to manage for their organization. The presenters play the role of a concerned citizen who interacts with the organizations on social media.
Authors
Arielle Slam & Alyson Cobb JSI Research & Training Institute, Inc.
Funding
This project was financed under an Agreement with the State of New Hampshire, Department of Health and Human Services, Division of Public Health Services with funds provided by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Division of Public Health Services or the Centers for Disease Control and Prevention.
The hands-on experience of applying social media in an emergency scenario helps Results participants gain technical skills, increase their level of comfort, and practice how they would use the tools during an emergency in a no-fault, no-pressure environment. Pre- and post-assessments of participants demonstrated the following results: Increase between pre- and post-assessments in Understanding of characteristics that make the tool useful for emergency preparedness and response. Comfort using the tool in a professional setting Facebook 133% 75% Twitter 238% 325%
In addition, 97% of attendees reported that they intended to take action on what they learned.
Disaster Strikes. Social Media Responds. is just one aspect of JSIs comprehensive social media training and exercise series aimed at emergency responders. Each training builds on lessons from the step prior in order to guide the participants towards effective and appropriate use of social media to communicate with the public in preparation for, during, and after an emergency or disaster.
Learn about social media and current trends. Learn about prominent tools through case studies of social media being used to engage the public during a disaster. Understand the benefits and barriers of social media.
Learn Practice
Identify effective applications of social media in emergency preparedness and response. Explain characteristics of social media that make it useful for emergency preparedness and response. Have the opportunity to build technical skills in Facebook and Twitter through hands-on practice, including posting information and multi-media, interacting with target audiences and key partners, and collecting and organizing information.
Discuss popular social media tools and their potential applications. Learn the process for creating a social media plan, including developing goals, prioritizing channels, content mapping, implementation, and measurement. Use the workbook provided to develop a social media plan for your organization.
Plan
Allow emergency response agencies to practice their Public Information and Warning Plans throughout a month-long personal preparedness campaign. Empower public health and safety organizations to use social media as a communication channel. Demonstrate the power of online collaboration.
Apply
For more information, please contact JSI Research & Training Institute, Inc.: Arielle Slam 603-573-3341 aslam@jsi.com Alyson Cobb 603-573-3319 acobb@jsi.com