Anda di halaman 1dari 38

SACAffordable, Customisable HOMES Sustainable,

Rafael Fernandes Biswanath Ghose Amrita Kulkarni Ajay Pahwa Khurram Qayam Prabhu Subramanian

W5

Introduction

MILLIONS $2.2 billion 2 million one-size-fits-all growing...

Homeless people in India The Indian government invests annually Free houses built by the government annually Design approach of the government to these houses, along with poor sanitation and slow building process Number of homeless people in the country, inspite of the homes coming free

What is the solution?


Increase aid Build large shelters Advertising about shelters Transportation to/from shelters Improve huts Make the free houses liveable

Build a better house?

What is a SAC Home?

- A house that is easy to assemble, customise and maintain. It can pay for itself! - Fully loaded provision for sanitation, water, electricity. - Targeting the Low-cost self-built housing market in India that is expected to be worth $16.8 billion by 2015. - Novel approach creates win-win situation for customers, government and the firm. - Concept is diversifiable with potential for multiple revenue streams.

Market positioning

Low-cost housing

Low-cost self-built housing

Affordable housing - urban

SAC HOMES
Sustainable, Affordable, Customisable

Meet Mr.Kumar:

What he has..

What he dreams of..

Kumars options:

Register for a free house


- Typically 5 yrs wait time - Cost to government : $1,400

Get a government grant


- Build his own house - Much quicker and easier - A grant is typically $1,450 including a loan component: $450 @ 4% p.a.

Both options cost roughly the same to the government!

Kumars pain points:

Government free house


- Location. May end up walking several miles to find work. - Cannot use the house as a shop. - Expensive to maintain.

Self-built house
- Un-subsidised raw materials. - Lack of innovations in low-cost housing. Limited options. - Have to sacrifice on sanitation to fit the budget. - Difficult to get electricity, water without proper planning.

Reduces effectiveness in both schemes.

From the reports:

(Ministry of Rural Development held a workshop on 19 December 2011)

From the reports:

(Rural housing evaluation report highlights sanitation problem)

Kumars new house

Interior view

Opportunity

- Demand - pull. - We noticed several faults in the current low-cost housing options like MIT 1K house: - Just one rectangular design. Why should every house be a rectangle? - Complex and often requires people to hire a mason. - Not really customisable. Not built as a system. - Low-cost housing seems to target an average poor person, who doesnt exist!

- So we decided to start from scratch!

Family desires

Husband - Cheap - Quick construction - Easy work-access - Expandible/ contractible - Urgency - Hierarchy

Wife - Cleanliness - Privacy - Water access - Lively - Storage - Urgency - Sanitation - Ventilation

Grandparents - Community connect - Help access - Step-free - Ground floor

Children - Multiple spaces - Sanitation - Playing area - High volumes

Pets/Cattle - Space away from house for noise - Close to maintain

Family incentives

Husband - Minimal change - Quick change - Rain harvesting - New home enterprise - Solar gain

Wife - Minimal change - Greenery - Local farming - Water access - Sanitation - Schools

Grandparents - Interconnected rooms - Community space

Children - High volumes - Exciting spaces

Pets/Cattle - Storage areas - Local feeding

Innovation
Product innovation Economic incentives through innovative module design. Process innovation Using technology to simplify the process involved in getting a government grant to buy a SAC. Service innovation Providing a complete housing service by using other complementary systems. This creates a win-win situation for all: Customers Speedy process. Government Cost savings, reduces corruption. Firm Market share, local knowledge.

Proposed model

Idea directions

Idea directions

Idea directions

SAC Modules

Modules are the building blocks of a SAC Home. Combination of modules when assembled together would form a house. Customise as per your needs. Possible to replace/upgrade individual modules as per changing needs! Use case - Using the house as a shop with a collapsible front portion. - Remove modules to increase storage space.

Complementary technologies
LOOWATT
- Better alternative to latrines - Sanitary, does not smell - Production of energy

Energy saving technologies

- Solar panels and battery (e.quinox type) - A litre of light design incorporated in the houses

Rocket stoves

- Safe and efficient way of heating and cooking - Smokeless - Burn almost anything

Revenue streams
Module sales. Consultation service for the government on Rural development programmes:
- Government is mandated to use independent consultants for monitoring and evaluating their projects. - This was worth $9 million last year. - Would help in gaining credibility.

Licensing the designs to partners in the developed countries.

Growth prospects

Partnering with micro-credit organisations and banks to fund SAC homes for people who do not qualify for the government grant. No dependency only on government grants. Potential diversification into other markets like disaster recovery (Haiti), Trade events requiring customisable stalls.

The team
Rafael Fernandes yellow thinking style Head of Materials Licensed Civil Engineer, PhD Aeronautics Trying to leave the world tomorrow a bit better than yesterday.

Biswanath Ghose red & green thinking style Head of Logistics Consultant Help the homeless find a place they find suitable.

Amrita Kulkarni yellow thinking style Head of Design Architect, product designer The irony of free homes and homelessness co-existing is simply shocking.

The team
Ajay Pahwa yellow thinking style Finance Director Certified Accountant We are positioned to commoditise the housing market. It is revolution waiting to happen. Khurram Qayam yellow thinking style Head of Technology Telecom Consultant Helping to raise Human capital through smart business. Prabhu Subramanian Marketing & overall management Consultant Homelessness is really a marketing problem; can be solved one SAC at a time!

red thinking style

We are missing:
X Government lobbyist Head of an NGO We believe SAC Homes has the potential to make long-lasting impact on this social problem! Y Mentor Entrepreneur & Mentor I thought innovation and social-enterprise are oxymoron until I saw SAC Homes! Z Investor VC, Pre-seed stage Really looking forward for the prototype; My daughter wants a toy house for Christmas.

Conclusion

Based on Porters five forces, the industry is attractive. PEST analysis confirms the market potential. SWOT analysis highlights weakness in raw materials & government contacts.

Overall, SAC Homes is a feasible and attractive proposition.

Thank you.

Appendix
FACTS AND FIGURES: - Ministry of Rural development website - http://rural.nic.in/ - Annual Reports - http://rural.nic.in/sites/annual-report.asp - Explanation of schemes under Rural housing http://rural.nic.in/sites/programmes-schemes-rural-housing.asp COMPETITORS: - Worldhaus - http://worldhaus.com/ - MIT 1K house - http://web.mit.edu/1khouse/contents.htm - $300 house - http://www.300house.com/ POTENTIAL RAW-MATERIAL SUPPLIERS - Everest - http://everestfibre.com/ - Concrete Canvas - http://www.concretecanvas.co.uk/ - Shivsakti - http://shivshaktifibres.tradeindia.com/

Idea evaluation
Homelessness Solutions
Concepts/Ideas

Government built houses

Low cost housing


? ? ? x x x x

Improve Huts

Questions

Will this improve sanitation? Scope for electricity and water Public Awareness Proximity to work Can be self built? Multi-storey support? Fit for requirement/use New home based enterprises? Designed as a System? Will this have a big impact?

x x x x x x

? x x x x x x

SAC Homes
? x

Idea evaluation
SAC Homes
Concepts/Ideas

Questions

Will this be accepted by public? Will this be accepted by local government Are Government Grants available? Are other forms of finance available? Is it complex to adapt in different areas of similar topology? How complex is to build the sorrounding ecosystem? Can it be delivered within target cost (US$ 1400 per home)? How complex is the design?

x ? x x x x

? x x x

Village Redevelopment (in India)


Disaster Area Rehab (e.g. Haiti Earthquake)

Slum Redevelopment (in India)

Market research
ACADEMIC RESEARCH: Collecting data from ministry of rural development websites and other public sources. ENTREPRENEURIAL RESEARCH: Researching about homelessness in India from the internet and from websites like youtube:

- Interpreting the video reports from different news organisations like NDTV, CNN in identifying the problem and possible solutions. - Eg - http://www.youtube.com/watch?v=qmJQjgInvzk Report explaining why occupancy in Government provided shelters are less. (Far away from work etc). - http://www.youtube.com/watch?v=S2I6s34mpk0 A report on the government grant scheme (IAY).

Grant options:

Free house
Long waiting list Government allots a house by forming a colony. Location could be anywhere within the state. Cost to Government : $1400 -

Government grant
Quicker and easier. Self-build Choice of location Cost to Government : $1450 includes a loan for $450

Porters Five Forces Framework

PEST Analysis
POLITICAL - Shelter for everyone by 2017 Goal set by the government. - Governments plan to fund 12 million houses by 2015. ECONOMIC - Pressure from UN and aid providing countries like UK to solve homelessness and poverty. - Funding from organisations like Bill and Melinda Gates Foundation. SOCIAL - Insistence from micro-credit organisations and banks to have a permanent house for credit. - Improved job and business aspects. - Social acceptance for home owners. TECHNOLOGICAL - Technological innovations like concrete canvas, fibre panels and sanitation systems like Loowatt.

SWOT Analysis

Value curve

Anda mungkin juga menyukai