Elvis Bauleni CV

CURRICULUM VITAE
Elvis A. Bauleni
C/o Sunbird Tourism Limited
P.O. Box 376, Blantyre, Malawi
Tel: (265) 01 820 815
Cell: (265) 08 965b195/09 560 214
Email: ebauleni@hotmail.com
elvis@sunbirdmalawi.com

Date of Birth : 14th May, 1972

Marital Status : Married with 3 children

Academic Qualifications : Bachelor of Commerce

(Administration)
(University of Malawi – The Polytechnic, 1990-1992)
Diploma in Business Studies
(University of Malawi – The Polytechnic, 1984 -1987)

Professional Qualification : Diploma in Marketing Management

(Cyprus Institute of Marketing, 1997)

Other Training : Certificate in Project Appraisal,

Majoring in Financial & Market
Analysis
(University of Zimbabwe – Harare, 1993)
Certificate in Small Industry Management
Consultancy
National Institute for Small Industry Extension
Training, Hyderabad,
India, 1989)

Computer Knowledge : Microsoft Word, Excel, PowerPoint and

Publisher
Internet & E-mail

Languages : Fluent in English and Chichewa and able to

understand a number of languages spoken in both
rural and urban Malawi.
Strong Written and Spoken Communication

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Elvis Bauleni CV

KEY QUALIFICATIONS
Elvis Bauleni is a seasoned and experienced Sales and Marketing Specialist. He is a
multi-skilled, dynamic and self-motivated professional with well-developed and
proven Leadership and Management Abilities. He is a natural Team Leader who has
inspired and trained a lot of people he has worked with. He boasts a long and proven
track record and demonstratable experience in the area of Sales and Marketing. Mr.
Bauleni has extensive experience in Identifying, Analyzing, and Appraising New
Markets; Development and Management of Various Product and Customer Portfolios;
Developing and Managing Relationships with Key Accounts/Customers; Developing
and Implementing Sales and Marketing Plans and Strategies; Developing and
Managing Existing and New Customers; Designing and Implementing Sales Promotion
Programs and Strategies; Developing and Implementing Company Sales and
Distribution Structures; Developing and Implementing Performance Parameters for
Third Party Distributors; Formulating and Implementing Strategic Marketing Plans in
order to Generate Business for the Company; Planning and Hosting Buyer-Seller
Meetings and/or Trade Exhibits; Product Planning, Design and Development in order
to meet Dynamic Customer Needs; Designing and Implementing New Business
Development Programs and Strategies; Designing, Setting Up and Managing
Marketing Information and Customer Relationship Management Systems; Designing
and Conducting Market Research, Surveys and Audits to Explore Business
Opportunities; Planning and Conducting Competitor Analyses; Creating Corporate
Advertisements; Formulating and Implementing Strategies to Expand Customer Base;
Venturing Into New Market Opportunities with the view to taking the Business to
Greater Heights; Creating Newsworthy Events in order to enjoy Free Publicity;
Preparing Annual Sales and Marketing Plans and Budgets; Planning and Conducting
Personal Selling/Field Sales Visits to Prospective Customers; Making Sales Calls to
Existing Customers; Staff Supervision and Capacity Building.

Mr. Bauleni has over ten years Sales and Marketing Experience. Over the years, Mr.
Bauleni has gained vast managerial and professional experience and business
acumen through his involvement with a wide range of business structures and set
ups.

Mr. Bauleni has senior level contacts and relationships in the Private, Public Sector,
Non-Governmental Organizations and International Organizations/Donor

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Elvis Bauleni CV
Community/Embassies, which is good for the business. He has strong negotiation and
presentation skills.

PROFESSIONAL EXPERIENCE

1. Sales & Marketing Manager, Sunbird Tourism Limited

(October 2006 – To date)

Reporting to the Director of Sales, Marketing and Communications and

responsible for the managing and directing all sales and marketing activities
and staff to ensure that agreed revenue targets are met or exceeded.
Specifically;

 Designing and execution of Sales and Marketing Strategies, Policies and

Programs for the Company Products and services;
 Identifying and Driving New Business Opportunities whilst managing and
developing further existing client relationships
 Managing and Directing all Sales activities which will result in achieving and
exceeding agreed Revenue Targets
 Managing and Directing a team of Sales Executives
 Representing the company and Participating in Regional and International
Travel Trade Exhibitions, Tourism Fairs, Road Shows and Educational
Workshops & Tours
 Recruiting and Managing Distribution Channels/Networks such as Tour
Operators, Travel Agents, Wholesalers and Third Party Websites, etc
 Setting Targets for Distribution Channels and ensuring that set targets and
deliverables are achieved
 Monitoring and Evaluating the Performance of the Distribution Channels to
ensure goal congruence with Company Distribution Objectives.
 Developing and Implementing Incentive Programs and Packages with
Distribution Channels/Networks
 Oversee all sales activities through subordinate employees at hotel level;
 Developing and Implementing Capacity Development and Training
Initiatives for Distribution Channels/Networks.
 Developing and Regulating of sales programs;
 Compiling and Analyzing Sales Statistics and Devising appropriate sales
and marketing strategies for the company;
 Maintaining and consistently enhancing the Company’s competitive position
in the market place;
 Designing and Carrying out Market Research, Competitor and Customer
Surveys;
 Maintaining and developing existing and new customers through planned
individual account management, support and reporting on activities and
providing relevant management information;
 Creating and Maintaining relationships with Key Market Segments and
Customers such as Corporate, Government, Non-Governmental
Organizations (NGOs) and Travel Trade Markets in Malawi, the Region and
Internationally
 Training and developing Sales Staff and Teams;
 Preparation and Submission of Departmental Budgets;

2. National Sales Manager, Malawi Distilleries Limited

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Elvis Bauleni CV
(August 2004 –October 2006)

Reporting to the General Manager and Responsible for Leading, Managing and
Coordinating the activities of the Sales Department of the Company.
Specifically;

 Developing and Implementing Sales Plans and Strategies;

 Developing Sales Forecasts in line with Company Objectives;
 Setting up Effective and Efficient Sales Structure(s) required to achieve
Company Distribution and Growth Objectives
 Researching into and Setting up effective and efficient Company
Distribution Models;
 Identifying, Developing and Managing Third Party Distributors;
 Recruiting and Managing Drop-off Points and Vendors in line with Company
Distribution Objectives;
 Securing and Managing New Markets and Sales Outlets;
 Designing and Implementing Market Penetration and Development
Strategies;
 Monitoring the Performance of Third Party Distributors including their
contribution to Volumes and Revenue of the Company;
 Maintaining a Database of all Distributors and Sales Outlets and reviewing
their performance on an ongoing basis.
 Managing Mutual and Beneficial Relationships with Key
Accounts/Customers;
 Managing the Recruitment, Training and Development of Sales Staff;
 Setting Targets for Sales Representatives;
 Maximizing Return from Sales Staff by giving them Stretching Targets and
Rewarding Performance;
 Monitoring the Performance of Sales Staff in order to maximize the potential
of Individuals;
 Planning and Carrying out Field Sales Visits;
 Budgeting and budgetary control for the Department;

3. Sales & Marketing Officer, Continental Discount House Limited (CDH)

(June 2003 – August 2004)

Reporting to the Chief Executive Officer/Managing Director and Responsible for

leading and Managing the
Sales and Marketing Activities of the Company. Specifically;

 Formulating and Implementing Corporate Sales and Marketing

Strategies, Plans and Budgets;
 Developing Sales Promotional Activities that would grow the Funding
Portfolio;
 Developing and Securing New Business for the Company;
 Planning and Carrying out Market Research in order to determine the
Business Potential in the Country;
 Collecting, Analyzing and Interpreting Strategic Market Intelligence
Data needed to understand the Market Place;
 Monitoring and Analyzing the Performance of Individual Account
Managers;
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Elvis Bauleni CV
 Preparing Product and Account Managers’ Performance Reports;
 Performing Market Gap Analyzes which would lead to Product
Development;
 Designing and Implementing Sales and Marketing Training Programs
for Account Managers;
 Setting Targets for a team of Account Managers in line with the
Company Sales and Marketing Targets;
 Designing and Carrying out Competitor Analyzes in order to
determine the effect of Competition on the Business and Develop
appropriate Strategies;
 Designing and Implementing Company Communication Strategy,
including Press, Radio and Television Advertising;
 Developing and Launching New Products and Services in response to
ever changing customer/market needs;
 Planning and Undertaking Field/Personal Selling Visits to prospective
clients;
 Making Sales Calls to existing and prospective clients;
 Managing the Company’s Customer Relationship Management
System (CRMS)
 Managing the Company’s Marketing System and Client Data Base;

4. Regional Manager – Malawi; Supreme Furnishers (Pty) Limited

(February 1999 – June 2003)

Reporting to the Group Managing Director based in South Africa and

Responsible for Directing and Managing the Operations and Trading Activities
of Supreme in Malawi. Specifically;

 Developing and Implementing country Sales and Marketing Strategies and

Plans;
 Providing Training, Administrative and Logistical Support to Branch
Managers and Sales Advisors;
 Designing and Implementing Sales Promotion Programs, Strategies and
Plans;
 Designing and Conducting Market Research/Surveys with the view to
indentifying Market Opportunities and Needs;
 Introducing New Products and Growing the Product Range in line with local
Market Needs;
 Setting up Sales Structures in line with Set Targets;
 Setting Sales Targets for Branch Managers and Sales Advisors;
 Undertaking Field Sales Visits and Corporate Marketing Programs;
 Designing and Managing the Company’s Marketing Communication
Strategy;
 Preparation of Country Sales and Financial Budgets and Action Plans;
 Developing and Implementing Stock Control and Management Systems;
 Designing and Implementing Market Growth and Expansion Programs for
Malawi;
 Preparing and Submitting Profit and Loss Statements for the Business in
Malawi to the Head Office in South Africa;

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Elvis Bauleni CV
 Compiling and Submitting Daily Trading Figures and Reports to Head Office
in South Africa;
 Carrying out Branch Audits and Spot Checks;
 Managing the Country Office;

5. Group Marketing Manager, Automotive Products Limited (APL)

(June 1995 – February 1999)

Reporting to the Managing Director and Responsible for Directing, Leading and
Controlling the Marketing and
Sales Functions of the Company. Specifically;

 Developing and Implementing Sales and Marketing Strategies to promote

various Brands of the Company;
 Launching into Projects Business (Tendering for the Supply of Various Goods
and Services);
 Formulating Company Marketing Plans, Strategies and Budgets;
 Designing Advertisements and Monitoring the Impact of Advertising and
Media effectiveness;
 Designing and Implementing Sales Promotion Campaigns;
 Procurement and Distribution of Promotional Materials;
 Managing Sponsorship Programs for Sporting Activities;
 Organizing Customer Open Days and Thank-You Functions;
 Identifying and Researching into New Market Opportunities;
 Carrying out Competitor Analysis and Price Comparisons and Strategizing
accordingly;
 Promotion and Management of APL’s Corporate Identity and Image;
 Preparation of Sales and Marketing Plans with Divisional Managers as input
into the Company Strategic Marketing Plan;
 Preparation of Board and Management Papers and Reports;
 Designing and Implementing New Business Development Programs and
Strategies;

6. Sales & Marketing Manager – Mahewu, Chibuku Products Limited

(July 1990 – June 1995)

Reporting to the General Manager and Responsible for the day-to-day

Management of Sales and Marketing
Activities for the Mahewu Department. Specifically;

 Designing and Implementing Sales and Marketing Programs and Strategies

for Mahewu;
 Designing and Implementing Sales Promotion Campaigns to promote
Mahewu on the Malawi Market;
 Designing and Implementing Country-wide Distribution Structures and
Networks;
 Establishing Mahewu Sales Outlets, Kiosks and Sales Agents;
 Developing Sales Strategies for Sales Outlets, Agents and Kiosks.
 Conducting Field Sales and Visits to prospective customers;
 Researching and Launching into New Market Opportunities;
 Undertaking Product Planning, Design and Development;
 Identifying and Implementing Ways to Expand the Customer Base;
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Elvis Bauleni CV
 Identifying and Recruiting Sales Representatives;
 Setting Targets for the Sales Team and Monitoring their Performance Against
Targets;
 Conducting Field Sales Visits;
 Designing and Placement of Radio and Press Advertisements;
 Training a Team of Sales Staff and Distributors/ Agents;
 Leading, Motivating and Supervising Sales Staff;

7. Senior Business Consultant, Development of Malawian Enterprises

Trust (DEMAT)
(April 1989 – July 1990)

Reporting to the Regional Manager and Responsible for the Supervision of

DEMAT’s Operations at Field
Level. Specifically;

 Day-to-day Management of DEMAT’s Sub-regional office;

 Formulation and Implementation of Operational Workplans and Budgets;
 Conducting Project Appraisals, Feasibility Studies and Resource Surveys;
 Designing and Implementing New Business Development Programs;
 Providing Business Advisory Services and Training to the Business
Community;
 Identifying Market Outlets for goods and services by rural business groups
and associations;
 Linking business groups and associations to market outlets;
 Forming and Training business groups and associations;
 Analyzing Business Problems and prescribing remedial action for the owners
to implement;
 Compiling Business Plans on behalf of clients for Operational Purposes as
well as Submission to Lending Institutions when requesting for Loans;
 Planning and Conducting Training for a team of Business Promotion
Consultants;

8. Business Promotion Consultant, Development of Malawian Enterprises

Trust (DEMAT)
(March 1988 – April 1989)

Reporting to the Senior Business Consultant and Responsible for formulating

and implementing DEMAT’s
Business Advisory Services and Training Programs in the rural areas.
Specifically;

 Provision of Business Advisory Services and Training to the Business

Community;
 Identifying Business Opportunities and Compiling Business Plans to
Facilitate Implementation;
 Conducting Resource Surveys and Market Research to identify Market and
Business Opportunities;
 Linking Business Groups to Market Outlets;
 Providing Business Management and Entrepreneurial Skills Training;
 Conducting Business Reviews to identify major problems and their causes;

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Elvis Bauleni CV

International Exposure
(a). June 1994 : Study Tour to Bangladesh, Philippines, India,
Malaysia, Thailand and Hong- Kong on Marketing and
Business Management Programs.
Sponsored by United Nations Development Program
(UNDP)

(b). July-August 1999 : Study Tour to Zambia on Marketing and

Enterprise Development Programs. Sponsored by
Care International of the United States of America.

(c.). January 2001 : Attended a Workshop in Tanzania on Credit

Management and Debt
Collection Strategies. Sponsored by Supreme
Furnishers, South Africa

(d). January 2003 : Attended Training in South Africa on Computer-

Based Credit
Tracking Packages. Sponsored by Supreme
Furnishers, South Africa.

(e). March 2004 : Attended a Conference in Nairobi, Kenya on

Establishment and
Management of Business Organizations. Sponsored
by Partners for
Christian Development of the United States of
America.

(f). June 2004 : Attended a Conference in Grand Rapids, Michigan –

USA on Business
Development. Sponsored by Partners for Christian
Development of the
United States of America.

.
Names and Addresses of Referees

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Elvis Bauleni CV
1. Mr. John Mbendela
Ex-General Manager
Malawi Distilleries Limited
P.O. Box 924
Blantyre
Tel: 01 833 152
Cell: 08 966 650

2. Mr. Misheck Esau

Chief Executive Officer/Managing Director
Continental Discount House (CDH) Limited
P.O. Box 1444
Blantyre.
Tel: 01 821 300
Cell: 08 874 170

3. Mr. Lameck K. Gomani

Branch Operations Manager
Malawi Savings Bank (MSB)
P.O. Box 521
Blantyre.
Tel: 01 756 531
Cell: 08 318 848