2012 Media Pack

egyPt

nigeria

ethioPia

drc

kenya

MoZaMBique ZiMBaBWe BotsWana south africa

Why advertise in Business traveller africa?

1. 2. 3. We reach the people that count: - The Travel Trade who buy and book the business - Corporate executives who do the travelling around Africa We have the greatest reach into Africa We have the greatest circulation of any business travel trade publication

Business Traveller Features - 2012

January
The Directory Issue - The African corporate travel trade directory, covering African airlines, hotel and accommodation, car rental and transfers , TMCs, visas and other travel essentials with a focus on Egypt, Kenya, Tanzania, Uganda, Angola, DRC, Mozambique, Mauritius, Zimbabwe, Zambia, Nigeria, Ghana, Namibia, Botswana and South Africa

July
African Telecoms - With mobile phone penetration figures at incredibly high levels on the African continent, connectivity has become big business. A closer look at the operating networks and the handheld devices, with particular focus on how they are changing the way business travel is conducted Gaming in Africa - Africas leading casinos and entertainment centres are not only fuelling the hospitality investments in Africa, they are that welcome retreat for business travellers spending time in foreign cities

February
Executive Apartments - Regular business travellers are tiring of the standard hotel offering and PAs and procurement managers are on the lookout for alternatives, particularly for long-term stays a closer look at whether or not these properties are making any impact on the business travel market Business Rail Travel - Executive rail travel is the new green, efficient and smooth option for corporate travellers, and with rising fuel prices and flight costs, it might just be worth looking at, whether as a primary means of travel, or as an incentive

August
Africas Top Airports - A guide to the continents top 15 airports we tell you why they crack the top 15 and give you all the important information a business traveller needs to know when arriving there Travel Insurance - Just what can go wrong on the African continent? Well, plenty. We provide some examples, and then we look at what you need to consider when buying travel insurance

March
Loyalty Programmes - A business travellers guide to all the major travel loyalty programmes out there, including the latest updates, benefits and how these companies try and earn your loyalty Low-Cost Carriers - Corporates are starting to watch their pennies a bit more carefully, and that also applies to how business travellers and companies manage their travel spend. As a result, low-cost airlines have suddenly found themselves playing in the business pool. A look at just how seriously they should be taken

September
Air Charter - Is this the way to fly? You better believe it. But, whats it all about? Business Traveller takes a closer look at what is out there, in terms of African air charter, what they are offering, and why its worth considering. If you have the means, of course... TMCs in Africa - A grid of the major travel management companies, the countries in which they have representation, the unique service offerings, and whats important to consider when choosing between them

April
Car Rental and Transfers - Business Traveller profiles the cars available, the details to watch out for when hiring, the unique features of each major African operation, and how car rental has changed on the continent Going Green - A serious move in business travel. From electronic tickets to hybrid car rentals, to improved cleaning and water-use practice in hotels and car rental companies, to planes flying on bio fuels. An investigation into where this industry is moving and who is leading the charge

October
Premium Travel - Its no longer acceptable for airlines to just hand out flutes of champagne to high-rolling customers who shell out bag-loads of cash for the privilege of travelling in Business or First class. Its also become a very competitive space and with trans-national business playing an even bigger role in the global economy, airlines are under huge pressure to capture that market and offer a quality product Office Parties and Year-End Corporate Events - From golf days to luncheons, theatre to drumming evenings yearend parties are always a time to celebrate. As the end of the year nears, whats your big idea for the end-of-year office party? Here are a few suggestions.

May
MICE Meetings, Incentives, Conferences & Exhibitions - Whether it is training, motivating, rewarding or simply building team spirit, the MICE sector of business travel is an essential and growing component that Africa has not yet capitalised on Hotel Groups in Africa - A closer look at who the big players are, where the latest movement has been and what the overall offerings are. Business Traveller profiles all the major hotel groups across the continent, highlighting group benefits, loyalty programs and international links

November
Corporate Travel Software & Technology - From management tools to accounting software, the line item expense business travel needs constant monitoring. Here are some suggestions as to how you stay on top of things, what the new products out there are, and who is offering them Boutique Hotels & Guest Houses - Old-style hotels or resorts are no longer the only option available to the traveller, with boutique hotels and guest houses springing up all over Africa. So, just how popular are these new properties proving and what do they offer the corporate traveller that a business hotel doesnt?

June
African Aviation - Business Traveller investigates Africas aviation industry - a one-stop, must-read on business aviation in Africa. From charter to low-cost, to first class, to business and full economy, through to all the scheduled operators on the continent Dressed, Packed, Will Travel! - Business travellers need to look the part, and if not that, certainly be comfortable in their business attire. Further to that, their luggage is as much of the travel experience or nightmare as anything else and we showcase all the options to carry on or to check in!

December
The Forex Guide - This used to be an essential box to be ticked when travelling, but times have changed and so has the forex industry. Business Traveller provides an executives guide to the forex options available to the African business traveller. What are the current products out there, what are the trends and where is this part of the business travel industry going, as technology develops?

Marketing Opportunities

Events Magazine
1. Advertising 2. Editorial - cover features, advertorials, interviews, destination and property reviews 3. Distribution - run-on standard copies or customised editions with your own opening pages Business Traveller hosts EXPOs, conferences and breakfast forums across Africa. Corporate travel indabas for the African business travel market. Creating an environment for travel buyers, corporate travel executives, hospitality groups, aviation companies and travel service providers to explore the potential that Africa has to offer. Nairobi, Kenya - April 2012 Lagos, Nigeria July 2012 Sandton, South Africa September 2012

Target audience
Travel Management Companies Business Travellers Buyers of Business Travel Hybrid between trade and consumer markets 88% fly a premium class long-haul service 71% take 20 of more flights per year 89% choose the airline they fly 77% book the airline themselves (or their PA does) 88% stay in luxury or first-class hotels 71% control their business travel budget 12 000 print run Monthly Business hotels and conference centres Airports and airline lounges Corporate travel agents ASATA registered travel agencies Corporate travel buyers Exhibitions, conferences and forums South Africa Nigeria Kenya Ethiopia Egypt Botswana Zimbabwe Mozambique DRC Lufthansa Business Class to Frankfurt

Exhibition and Sponsorship opportunities are available

Reader Demographics

Website
The website portal, www.btafrica.co.za gives executives and their travel agents up to date news and directory listings on business travel in Africa, in an easy-to-search format. For a minimal cost per month, place a banner on our site for added exposure to our market Send us relevant industry news and we may include www.btafrica.co.za the coverage in our news section in the magazine, on Rate Card our website and on Facebook and Twitter.
AFRICA

Circulation Frequency Distribution:

416 x 71

Top Anchor R1500 per month 416 x 71 pixels 141 x 131

Country Circulation:

141 x 131
AIRLINE PROFILE
Afriqiyah Airwayss inspiration is the dream of linking African countries directly with one another, hence the name Afriqiyah that means African in Arabic, and in addition to offer seamless connections from Johannesburg to Europe, West and North Africa and the Middle East. Afriqiyah Airways operates a very modern all Airbus fleet flying to 31 destinations in Africa, the Middle East and Europe. Afriqiyah Airways has played a key role in the development of Libyan and African aviation. Brussels
London Paris Lyon Milan Rome Dusseldorf Amsterdam

Destinations and the frequencies:

London Gatwick - daily Paris - daily Dusseldorf - 6 x weekly Amsterdam - 3x weekly Johannesburg - 2 x weekly Tripoli - 2x weekly Fiumicino - 5x weekly Dubai - 6x weekly Malpensa - 3x weekly Brussels - 4x weekly Saudi Arabia - 6x weekly Cairo - 5x weekly Lyon 4x weekly

TUnISIA

Tripoli

Banghazi Cairo

Bamako

Niamey Ouagadougou Ndjamena

Khartoum

Addis Ababa Lagos Cotonou Abidjan Accra Bangui Douala Nairobi

141 x 131
Moroni

Connections in Europe to:

London, Milan and Rome

Aircraft Fleet
Dar es Salam

Connections in Africa to:

Niamey, Ouagadougou, NDjamena, Lagos, Khartoum, Douala, Cairo, Bangui, Cotonou, Bamako, Accra, Benghazi and Abidjan
Lusaka

Connections on partner airlines to: Malta, Morocco, Tunisia

Airbus 320- 200 Airbus 319-111 Airbus 330-200

Harare

MOZAMBIQUE

Maputo Johannesburg

Wondering what the four 9s in the logo stand for?

The 09/09/99 (09 September 1999) was the birth of the African Union for which this airline service was created in the first place, hence the logo with 4 x 9s on the airlines logo. Once again this showed support for the mission to boost the economic relations between the member countries of the African Union, through providing direct and reliable connections to the major cities on the continent.

Loyalty Programs
The frequent flyer program for Afriqiyah Airways is called RAHAL. RAHAL in Arabic means Traveller. Customers enrolled in the program accumulate miles or points corresponding to the distance flown on Afriqiyah Airways. Accrued miles or points can be redeemed for free air tickets, for other goods or services, or for benefits, such as airport lounge access or priority bookings.

Profile page R250 per month

Contact details: Afriqiyah Airways GSA Aviareps Johannesburg - South Africa Mon-Fri 08:00-17:00 Telephone: +27 (0) 11 722 0227 Fax: +27 (0) 11 783 8135 Physical Address: 38 Wierda Road West, The Lodge Building, Wierda Valley, 2196 SANDTON Email and web address: reservations8U.JNB@aviareps.com www.afriqiyah.aero
AUGUST2010 | 55

Side banner R450 each per month 141 x 131 pixels

Please note: Each banner has 3 banners on a refreshment basis.

Contact details: Future Publishing (Pty) Ltd

Advertising Sales: Andre Schild

Managing editor: Janet Fourie

2012 Rates, Dimensions & Production data

2009 Rates, Dimensions 2009 Rates, Dimensions & Production datadata & Production data 2009 Rates, Dimensions & Production

uction data

Allow for 10 mm gutter

1/3 Page Vertical

126.5mm x 190mm 126.5mm x 190mm Page 1/2 297mm x 210mm 297mm210mm 297mm x x 420mm Copy area: 271mm x 184mm 271mm x 184mm

Special Options Vertical Copy area: Copy area: 1/2 Page Horizontal Horizontal RatesTried and tested on application 1/2 Page 271mm x 368mm RatesCorporate Report on application

area: area: Copy area: x 277mm x 277mm 271mm x 184mm 83.5mm 83.5mm

1/2 Page x 210mm Copy area: Copy area: 297mm 74.5mm x 190mm 74.5mm x 190mm Copy Copy Vertical

1/3 Page Vertical

1/2 Page Horizontal 1/3 Page Horizontal Horizontal 1/3 Page

Copy area: 277mm x 48.5mm

1/2 Page Vertical

Copy 190mm Copy Copy area: 74.5mm xarea: Copy area: 53mm x 190mm53mm x 190mm 277mm 277mm x x Rates 83.5mm 48.5mm 1/3 Page Horizontal

1/3 Page Vertical 1/3 Page Vertical

Advert options and rates per insertion 12 x 6x 1x FC (Front Cover) includes two page write up $ 4,815 OBC (Outside Back Cover) $ 3,875 $ 4,440 $ 4,875 IFC (Inside Front Cover) $ 3,250 $ ,750 3 $ 4,065 IBC (Inside Back Cover) $ 3,125 $ ,625 3 $ 3,875 Advert options and ratesInsertions 6 Insertions Advert options and rates per insertion Advert options and rates 12 Insertions per insertion 5,250 12 Insertions 6 6 Insertions 1 Insertion $ 5,685 1 Insertion DPS (Double Page Spread) per insertion 12 Insertions $ 4,565 $ Premium Positions Premium Positions Premium Positions FP (Full Page) $ 2,625 $ 3,000 $ 3,250 FC includes two page write up FC includes includes two page write up FC two page write up R35,000 R35,000 1/2 Page DPS (Double Page Spread) $ 2,875 $ 3,300 $ 3,565 OBC R28,500 R28,500 (Outside Back Cover)R32,800 R32,800 R28,500 R32,800 OBC (Outside (Outside Back Cover) OBC Back Cover) R35,625 R35,625 1/2 page (Vertical or Horizontal) $ 1,375 $ 1,560 $ 1,685 IFC (Inside Front Cover) R27,300 R27,300 R23,750 R27,300 IFC (Inside Front Cover) Cover) IFC (Inside Front R23,750 R23,750 R29,700 R29,700 1/3 page (Vertical or Horizontal) $ 940 $ 1,035 $ 1,125 IBC (Inside Back Cover) R26,220 R26,220 R22,800 R26,220 IBC (Inside Back Cover) Cover) IBC (Inside Back R22,800 R22,800 R28,500 R28,500 1/4 page $ 690 $ 815 $ 875 Page Rates Page Rates Rates Page 1/6 page $ 470 $ 500 $ 565 R38,300 6 Insertions Insertion DPS (Double Page Spread)R38,300 R38,300 R33,250 DPS (Double Page Spread) 1Advert options and rates per insertion DPS (Double Page Spread) R33,250 R33,250 R41,600 R41,600 12 Insertions 6 Insertions 1 Insertion 1/8 page (Strip) R19,000 $ 345 $ 405 23,750 R$ 440 FP (Full Page) R19,000 R19,000 R21,850 Premium Positions FP (Full Page) Page) FP (Full R21,850 R21,850 R 23,750 Classified Block Advert Page $ R24,035 R FC includes two 1/2 write up (Double 250 R35,000 1/2 Page 1/2 Page DPS Page Spread) Spread) pagePage DPS R20,900 Page 24,035 R $ 315 26,125 R$ 375 DPS (Double (Double35,000 R20,900 R Spread) 24,035 R R20,900 26,125 Website (Vertical orOBC R13,110 R11,400 1/2 Page 1/2 PageBanner Advertising (Vertical Horizontal) R11,400 R11,400 R13,110 R13,110 R14,25032,800 R14,250 R32,800 or Horizontal) (Outside Back1/2 Page (Vertical or Horizontal) R28,500 R35,625 Cover) R R35,625 1/3 Page (Vertical or Horizontal) R 7,920 R 9,100 Top Anchor (416 X 71 pixels on the top of the page) 1/3 Page 1/3 Page or Horizontal) (Inside Front Cover) R 7,920 R 7,920 (Vertical Horizontal) R 9,100 23,750 R 9,90027,300 R 9,100 R$ 190 9,900 R27,300 (Vertical orIFC R29,700 R R R29,700 1/4 Page R 6,840 R 7,870 Side banner (141 X 131 pixels along right hand side) R 6,840 1/4 Page 1/4 Page R R22,800 R 8,55026,220 60 7,870 R 7,870 8,550 R26,220 R28,500 IBC (Inside Back Cover) R 6,840 R R$ R28,500 1/6 R 4,650 R 4,650 R 4,650 R 5,350 1/6 Page 1/6 Page R 5,350 R 5,350 R 5,850 R$ 35 5,850 Profile Page (profile your property / airline) Page Page Rates 1/8 Exhibition R 4,020 R 4,620 1/8 Page 1/8Expo and Conference - Sponsorship &Page (Strip) 4,020 R 4,620 33,250 (Strip) (Strip) Page R 4,020 R R 4,620 R 5,02538,300 R 5,025 BT R38,300 R41,600 DPS (Double Page Spread) R R R41,600 3,150 1/12 Page (Block) R R R$ 2 295.00 R R23,750 2,740 1/12 Page (Block) (Block) FP23,750 R 3,150 19,000 R 3,42021,850 3,420 R1/12 Page 21,850 Exhibitor Package R (Full Page) R 2,740 R 2,740 R R 3,150 Special Spread) RSpecial Options 1/2 Page DPS (Double PageOptions 24,035 R26,125 R20,900 R24,035 R26,125 $ 6 950.00 Special Corporate Sponsor and Exhibitor Package Options RTried and tested 13,110 R14,250 1/2 Page (Vertical or Horizontal) R11,400 Rates on Rates13,110 R on application R14,250 Tried and tested Tried and tested application All rates are negotiable and packages are available. All rates are per month, exclude Vat and include agency commission R 9,100 R Page 1/3 9,900 (Vertical or Horizontal) R 7,920 R 9,100 R 9,900 Corporate Report Corporate Report Report Corporate Rates on Rates on application application R 7,870 R Page 1/4 8,550 R 6,840 R 7,870 R 8,550 R 5,350 R 5,850 1/6 Page R 4,650 R 5,350 R 5,850 Ad size: Ad size: Full Page (A4) Double Page SpreadAd size: Full Page (A4) Page (A4) 146.5mm x 210mm Full Ad 146.5mm x 210mm Ad size: R 4,620 R Page Ad size: Ad size: 146.5mm x 210mm 1/8 5,025 (Strip) Ad size: R Ad size: 4,020 Ad Ad size: Ad size: 4,620 size: R R 5,025 si Ad Ad size: size: x 94.5mm x 210mm 297mm 94.5mm x 210mm 94.5mm x 210mm 297mm x 297mm x 297mm Copy area: 297mm x 297mm x 73mm x 210mm73mm x 210mm 103.5 mm 103.5 R 3,150 size: Copy area: R Copy area: (Block) 103.5 mm Ad size: mm 3,420 1/12 Page R 68.5mm 2,740 68.5mm R 3,150 area: R 3,420 68.5m Ad Copy Ad size: Ad size: 126.5mm x 190mm

2009 Rates, Dimensions & Production data

DPS
1/3 Page Vertical 1/6 Page Vertical Horizontal
1/4 Page Horizontal Horizontal

1/3 Page Horizontal 1/4 Page Horizontal Horizontal 1/4 Page

on applicat 48.5m

Copy a 277mm

Rates on applicat

1/6 Page Vertical

1/6 Page 1/6 Page Vertical Vertical

Ad size: Ad size: Ad size: Ad size: Ad size: 1/12 Page Block Page Block 1/12 Ad size: Full Page (A4) 146.5mm xx103.5mm size: 146.5mm x 103.5mm 136mm x 61mm 146.5mm 210mm Ad size: 146.5mm x 103.5mm Ad size: Ad size: 136mm x 61mm136mm x 61mm Ad size: Ad size: Ad size: Ad size: Ad size: Ad size: x 210mm 297mm x Ad size: 94.5mmsize: Ad x 210mm 73mm x 210mm 297mm x Copyarea: 35.6mm x 210mm67mm x 210mmmm 67mm x 124mm67mm x 124mm 35.6mm x 124mm 66mm x 61mm 66mm x area: Copy 61mm area: Copy area: Copy area: 103.5 Copy area: Copy 68.5mm area: 126.5mm x 83.5mm 126.5mm x 83.5mm Ad size: 116mm area: Copy x 41mm 126.5mm 190mm 126.5mm x 83.5mm 1/2 Page area: Copy area: 116mm x 41mm116mm x 41mm Copy x 190mm Copy area: 297mm x 210mm Copy area: Copy area: Copy area: 74.5mm x 190mm Copy 53mm104mm x 190mm Vertical x 190mm Copy area: Copy area: Copy area: 47mm 104mm 47mm x 104mm47mm x 17.6mm x 190mm 17.6mm area: 46mm x 41mm 46mm x 41mm 1/4 Page Copy area: 277mm x 1/4 Page 1/4 Page 277mm x 1/2 Page Horizontal 48.5mm Vertical 271mm 1/6 Page 83.5mm Horizontal Vertical Vertical 1/3 Page Horizontal 1/6 Page 1/6 Pagex 184mm

1/12 Page Blo

Ad size:size: Ad 35.6mm x 210mm 297mm x 68.5mm Copy area: 17.6mmCopy area: x 190mm 277mm x 48.5mm

1/3 Page Vertical

Ad size: Ad size: 73mm x 210m 66mm x 61mm

Copy area Copy area: 53mm x 190m 46mm x 41mm

Horizontal 1/8 Page Horizontal Horizontal 1/8 Page

1/8 Page Horizontal

1/4 Page Horiz

size: x 210mm

Ad size: 1/12 Page Block size: DeaDlineS: Printed Proof high-resolution 1/12 Page Block & Colour Proof (300dpi) PDF Material SpecificationS:high-resolution (300dpi) PDFAd&x 61mm optimised Proof Printedoptimised Printed 146.5mm x 103.5mm optimised high-resolution (300dpi) PDF & Colour 136mm Colour

Material Specications: Material Specications:

Material Specications:

Horizontal

Editor: Dylan Rogers dylan@thefuture.co.za unless signed by both by both 30 dayspriorunlessthe month prior to publication to print unless signed parties parties 30 daysof signed by both parties 30 days prior to prior nth prior to publication Booking deadline 10th print to print Sales: Zelka Spoja-Vieira zelka@thefuture.co.za nth prior to publication Michael Michael Jackson deadline Editor: Michael Jackson michael@theothermichaeljackson.c Material michael@theothermichaeljackson.com 15th of the month prior to publication Editor: Editor: Jackson michael@theothermichaeljackson.com Pierre Grobler pierre2@thefuture.co.za Sales: Zelka Sales: Zelka SpojaVieira zelka@thefuture.co.za Terms & Conditions: Sales: Zelka SpojaVieira zelka@thefuture.co.za SpojaVieira zelka@thefuture.co.za ons: Tania Saunders tania@thefuture.co.za Tania Saunders tania@thefuture.co.za posit is required on signed order Tania Saunders tania@thefuture.co.za form. Unless other credit Publishing (Pty) Ltd agreed, 50 % deposit is required on signed order for Future terms have been Michelle Randall Randall micheller@thefuture.co.za Randall micheller@thefuture.co.za Michelle micheller@thefuture.co.za Michelle valid from 01 January - 31 December 2009 50% is due upon publication. Rates are valid from 01 January - 31 December 2 The remaining Delivery & Courier 9, 3rd Ave, Rivonia Postage PO Box 3355, Rivonia 2128 FUTURE GROUP Future Publishing Future Publishing (Pty) Ltd agency FutureRates include AT Insert rates available on request Publishing (Pty) Ltd commission and exclude (Pty) Ltd Tel: +27 11 803 2040 Fax: 086 645 7999 Website: www.btafrica.co.za available on request VAT Insert rates Media & Marketing & - 9, 3rd Ave,3rd Ave, Rivonia Delivery & Courier - 9, 3rd Ave, Rivonia DeliveryDelivery Solutions & Courier Courier - 9, Rivonia een the parties is accepted No3355, 2128 2128 cancellation between the parties is accepted waiver, variation or Postage - PO Box 3355, Rivonia 2128 PostagePostage - PO Box - PO Box 3355, Rivonia Rivonia days prior to print Tel: +27Tel: 803-2040 Fax: 086 509086 509 Website:parties 30 days prior to print 11 +27 11 803-2040 unless2666 Tel: +27 Website: www.futurepublishing.co.za Fax: signed by both 803-2040 Fax: 086 509 2666 Website: www 2666 11 www.futurepublishing.co.za

ions: Unless other credit terms have been on signed order Unless other credit terms have been 50 % depositdeposit is required agreed, & Colour form. dpi) Unless other credit terms have been agreed, agreed,optimised high-resolution signed order form. Proof is required on PDF & Colour Proof Printed 50 % is required on (300dpi) PDF 50 % deposit Insert rates available on request nclude 5mmThe remaining due upon publication. fonts are Rates are valid upon 01 January -5mm bleed on all sides 01 January bleed 50% is 50% is due upon publication. to valid from 01from publication. 31 December 2009 The remainingon all sides The Rates are be embedded in the PDF Include Rates are valid from All remaining 50% is due January - 31 December 2009 No waiver, variation or cancellation between the parties is accepted unless signed by both and of material upon request (please request se add a 10% designRates agency commission and exclude exclude VAT Insert rates available 10% design fee) Future Publishing Make-up VAT Insert rates available onand on request Rates fee) include agency commission Rates include agency commission add aexclude VAT Insert rates availa include A division of Future Group eight x width Sizes reected parties height No waiver, variation or cancellation between the partiesabove are iscancellation between the parties is acc No waiver, variation or cancellationNo waiver,the is accepted x width between variation or accepted

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Future Group

1/6 Page Vertical

y area: x 190mm

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