TELEVISION REINVENTED

Mission Bay Conference Center November 13, 2008

San Francisco, California http://Live.NewTeeVee.com www.NewTeeVee.com
 WELCOME
The fall of 2008 is not the most uplifting time to hold a conference. And it’s hard not to get a little
sad about the state of the world and our wallets. But the reinvention of television is already set to
play out, and it’s pretty darn exciting. Now you can get your dose of escapism on your iPod screen,
your Hulu window, or your Internet-enabled TV exactly when and where and how you want it catered
to you. Hell, you can make it yourself.

This year’s NewTeeVee Live culminates what’s been an amazing year of progress in video creation,
distribution, and consumption. We’ll examine major themes like the shift of premium content online,
the standardization of participatory and user-friendly web video experiences, the early signs of online
video moving to the living room, the development of self-made web stars, the adoption of web video
by big name talent, and the amazing opportunities for transmedia content.

We’ll also reflect on some of the most interesting web video events of the last year, such as the
Olympics and the U.S. presidential election. And then for the big question – where is the money?
For that we’re bringing in the ad agencies to tell us what’s what, with an assist by the venture
capitalists who are keeping this whole thing going for now.

We’re so glad you could join us today. Now that the planning is over and the agenda is in motion,
we really do hope you’ll help us take it from here, by making the day one where you seek out new
connections and stimulating conversations. NewTeeVee Live is meant to be an intimate affair – one
where we’re all part of a community of web video thinkers, doers, and enthusiasts. Please do let
us know if there’s anything we can do to further that experience. And now...on with the show!

Liz Gannes Chris Albrecht

Editor, NewTeeVee Staff Writer, NewTeeVee
TABLE OF CONTENTS

TABLE OF CONTENTS

Agenda 3

Speakers
Keynote Speakers 9
The GigaOM Network Speakers 10
Conference Speakers 11
Breakout Video Stars 21

Sponsors and Partners 23

About The GigaOM Network 31

Resources 37

Notes 39
 AGENDA
Agenda: Thursday, November 13th
7:30 AM REGISTRATION AND BREAKFAST

8:30 AM OPENING REMARKS

Om Malik, Founder, The GigaOM Network

8:40 AM FIRESIDE CHAT

Bringing Premium to the Internet

MODERATOR
Liz Gannes, Editor, NewTeeVee
SPEAKER
Alexis Rapo, VP, Digital Media, ABC, Disney-ABC Television Group

9:00 AM BREAKOUT VIDEO STAR

Michael Buckley, Host, Writer and Producer, What the Buck

9:15 AM NEWTEEVEE NEWS

Exclusive company announcements, product launches and more.
You heard it first at NewTeeVee Live.

9:30 AM BREAKOUT VIDEO STAR

Jay Smooth, Producer, Editor and Host, Ill Doctrine

9:45 AM KEYNOTE
Jason Kilar, CEO, Hulu

10:10 AM BREAK

10:40 AM PANEL
Live Webcasts of Major Events: The Inside Story

The people who brought you live online coverage of Olympics, Tiger Woods’
epic U.S. Open win, the Republican and Democratic National Conventions,
Oprah’s web casts and the Presidential debates share tales from the front lines.
MODERATOR
Om Malik, Founder, The GigaOM Network

3
AGENDA

PANELISTS
John Edwards, President and CEO, Move Networks
Eric Schmidt, Director of Media Delivery and Monetization Evangelism, Microsoft
Mark Taylor, SVP, Emerging Opportunities, Content Markets, Level 3 Communications
Alex Withers, Managing Director, Digital Media, United States Golf Association

11:20 AM MININOTE
David Verklin, CEO, Canoe Ventures

11:40 AM PANEL
Bridging The Gap Between Television and Online

Content creators both indie and traditional tell us about pushing the limits of format,
interactivity, and storytelling to reach their audience.
MODERATOR
Chris Albrecht, Staff Writer, NewTeeVee
PANELISTS
Jesse Alexander, Writer and Producer, HEROES
Miles Beckett, Co-Founder and CEO, EQAL
Bill Gannon, Director of Online Operations, Lucasfilm
Jeff Gomez, CEO, Starlight Runner Entertainment

12:20 PM LUNCH

1:20 PM FIRESIDE CHAT

Where Will the Living Room Go?

MODERATOR
Om Malik, Founder, The GigaOM Network
SPEAKER
Blake Krikorian, Co-Founder and CEO, Sling Media

1:40 PM BREAKOUT VIDEO STAR

Lucas Cruikshank, Partner, FEE Entertainment and Creator Fred

1:55 PM PANEL
Managed Versus Unmanaged Content

Broadcast, cable, satellite; YouTube, iTunes, Fancast. What’s working,

what’s not, and who’s got indigestion.
MODERATOR
Mugs Buckley, Analyst, TDG

4
 AGENDA
PANELISTS
Greg Douglass, Global Managing Director of Media and Entertainment, Accenture
Karin Gilford, SVP of Fancast and Online Entertainment, Comcast Interactive Media
Benjamin Ling, Director of Platforms and Syndication, YouTube
Jeff Meyer, SVP, Interactive Sales, Scripps Networks
Hardie Tankersley, VP Online Content and Strategy, FOX Broadcasting

2:35 PM KEYNOTE
Internet on TV or TV on Internet?

Reed Hastings, Chairman and CEO, Netflix

3:00 PM BREAK

3:30 PM KEYNOTE
Cross-Platform Storytelling

Anthony E. Zuiker, Creator and Executive Producer, CSI: Franchise

4:00 PM BREAKOUT VIDEO STARS

Brian Conley, CEO, Small World News
Xeni Jardin, Host and Executive Producer, Boing Boing TV

4:15 PM PANEL
The Truth About Online Video Advertising

The folks who make decisions on spending advertising and sponsorship money
on online video tell you exactly what will make them open their wallets.
MODERATOR
John Durham, CEO and Managing Partner, Catalyst:SF
PANELISTS
Jennifer Gavin, Director of Digital Strategy, BBH
Mike Parker, Director of Digital Strategy, Goodby, Silverstein & Partners
Jon Raj, Chief Digital Officer, OMD
Jason Tsai, SVP, Group Communications Director, Universal McCann San Francisco

4:55 PM MININOTE
comScore Video Metrix: Redefining Online Video Measurement

SPEAKER
Tania Yuki, Senior Product Manager, comScore

5
AGENDA

5:15 PM BREAKOUT VIDEO STAR

Felicia Day, Creator, The Guild

5:30 PM PANEL
The VC Panel: Online Video Investment Trends

VCs spill the beans on which video investments they’re writing off and where
they looking to the next big thing.
MODERATOR
Constance Loizos, Senior Editor, Thomson Reuters
PANELISTS
Dan Beldy, Managing Partner, Steamboat Ventures
Daniel Cohen, General Partner, Gemini Israel Funds
Warren Lee, Principal, Canaan Partners
Aydin Senkut, Founder and President, Felicis Ventures
James Slavet, Partner, Greylock
Richard Wolpert, Managing Director, Mail Room Fund

6:20 PM CLOSING REMARKS

Om Malik, Founder, The GigaOM Network

6:30 PM CANAAN COCKTAIL RECEPTION

6
 AGENDA
Workshops: Thursday, November 13th
LOCATION: LEVEL 2 - CONFERENCE ROOM 1
10:10 AM - 11:10 AM Level 3 Communications Workshop
The Business Benefits of Streaming- Where We Stand Today
This workshop session will evaluate the market drivers and variables that content
owners and distributors are currently evaluating for their on-line video delivery. Phil
Simmonds, Level 3 Vice President of Product Delivery, will discuss the current state
of Progressive Download and Streaming in terms of market size, success factors
and strategies for content owners to determine the best fit in their business model.
SPEAKER
Phil Simmonds, Vice President of Product Delivery, Level 3 Communications

11:20 AM - 12:20 PM Accenture Workshop

Is This The Death of Linear Television
For the third year, Accenture has interviewed over 100 leading Media and Entertainment
executives and, new this year, 8000 consumers. This research continues to provide
valuable insight into the future of media specifically around some of the following
questions: What will drive revenue growth? Is non-linear media a threat or an
opportunity? What is fueling innovation? The research was extensive and only a
snapshot will be discussed during the workshop.
SPEAKER
David Wolf, Senior Executive Digital Transformation, Accenture

3:00 PM - 4:00 PM VoloMedia Workshop

The Audience is On The Move: Managing The Media Transition From Television
To Portable Devices
As content moves from controlled programming to a decentralized, multi-platform
distribution model, solutions are required to engage, measure and ultimately monetize
this mobile audience. The session will explore this cross-over from television to online
and devices, and discuss opportunities while maintaining control of your digital
distribution for the anywhere, anytime audience.
MODERATOR
John Furrier, Founder, Furrier.org
PANELISTS
George Ruiz, Head of New Media and SVP Business Affairs, International
Creative Management
Susan Bratton, CEO and Co-Founder, Personal Life Media; Vice Chairman,
Association for Downloadable Media
Murgesh Navar, Founder, VoloMedia

7
 More ways
to consume.

More ways
to create.

One network
with the power
to connect
them all.

©2008 Level 3 Communications, LLC. All rights reserved. www.level3.com

 SPEAKERS
KEYNOTE SPEAKERS

Reed Hastings
Chairman and CEO
Netflix

Reed Hastings co-founded Netflix in 1997 and launched the subscription service in 1999.
Netflix has 8.4 million subscribers today. Earlier, Reed founded Pure Software, which he
built into one of the world’s 50 largest public software companies. Reed has been on Time
magazine’s list of the one hundred most influential global citizens and he is a member of
the Video Business Hall of Fame. Reed is on Microsoft’s board of directors. He is an active
educational philanthropist and board member of many non-profits. He was President of the
California State Board of Education from 2000 to 2004. Reed received a BA from Bowdoin
College in 1983 and an MSCS degree from Stanford University in 1988. He served as a
Peace Corps math teacher in Swaziland.

Jason Kilar
CEO
Hulu

Jason Kilar serves as CEO of Hulu, LLC, an online video joint venture of News Corp and
NBC Universal. Jason joined Hulu after nearly a decade of experience at Amazon.com
where he served in a variety of leadership roles. After writing the original business plan for
Amazon’s entry into the video and DVD businesses, he became VP and GM of Amazon’s
North American media businesses, which included the company’s books, music, video, and
DVD categories. He later served as SVP, Worldwide Application Software, where he led
an organization of hundreds of world-class technologists and reported directly to CEO Jeff
Bezos. Jason began his career with The Walt Disney Company, where he worked for Disney
Design & Development. He received his M.B.A. from Harvard Business School.

Anthony E. Zuiker
Creator and Executive Producer
CSI: Franchise

As creator of the hit television franchise CSI: Crime Scene Investigation, Anthony Zuiker is
one of the most respected television writers. Currently in its ninth season, CSI is distinguished
as the highest rated drama on television earning multiple Emmy and Golden Globe
nominations. Zuiker also created and executive produces CSI: Miami, currently in its seventh
season, and the series’ third installment CSI: New York, now in its fifth season. Most
recently, Zuiker created a multi- platform media property coined a “Digi-Novel,” a crime
novel with codes embedded at the end of every chapter which unlock motion picture footage
on a website. Additionally, Zuiker closed a deal with HarperCollins for his memoir tentatively
titled “Mr. CSI”, set to release next Fall.

9
SPEAKERS

THE GIGAOM NETWORK SPEAKERS

Chris Albrecht
Staff Writer
NewTeeVee

Chris Albrect has spent over a decade identifying, creating or marketing hit content online.
He cut his teeth as an Associate Editor for ZDNet’s AnchorDesk back in the day and
served as copywriter, acquisitions manager and director of programming for MTV acquired
AtomFilms.com. He has spoken at, juried or programmed different film festivals across
North America.

Liz Gannes
Editor
NewTeeVee

Liz Gannes has been a Silicon Valley-based business technology reporter covering web
startups for more than four years. She founded NewTeeVee in 2006 and has lead the
NewTeeVee team in creating the premier publication for news and analysis in the online
video world. She still contributes to GigaOM.com on more general web-related topics.
Prior to GigaOM, Gannes was a reporter for Red Herring. She graduated from Dartmouth
with a degree in linguistics.

Om Malik
Founder
The GigaOM Network

Om Malik is the Founder of The GigaOM Network, a new media company which delivers
technology news, analysis, and opinions to a monthly global audience of 1.75 million
consumers and professionals interested in the world of high-tech. Malik has over 15 years
of experience as a journalist covering technology and business news. Most notably, he was a
Writer at Red Herring during its glory days. He then went on to be part of the founding team
of Forbes.com as a Senior Editor. Most recently, he was a Senior Writer for Business 2.0
magazine covering telecom and broadband stories. His contributions have been published
in The Wall Street Journal, The Economist, and MIT Technology Review. Additionally,
Malik is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He is also the
recipient of many industry awards which include Excellence in Journalism from the SPJ in
2001 and the Gold Award from American Society of Business Publication Editors in 2001.

10
 SPEAKERS
CONFERENCE SPEAKERS

Jesse Alexander
Writer and Producer
HEROES

Jesse Alexander is a co-executive producer and writer on HEROES, NBC’s epic saga that
chronicles the lives of ordinary people who are discovering they possess extraordinary
abilities. Previously, Alexander was an executive producer on ABC’s innovative serial spy
drama: ALIAS, then helped develop ABC’s ground-breaking serial adventure LOST. Alexander
served as a co-executive producer through season one, and shared the Emmy for outstanding
drama. Jesse has been an innovator in the field of Transmedia Storytelling. The process of
extending narrative across multiple media platforms. Jesse’s strategy has been critical to
the success of ALIAS, LOST, and HEROES. Every project Jesse works on is designed to
be successful across multiple media platforms. Jesse shares his notes from the Transmedia
trenches on his blog: www.globalcouch.blogspot.com

Miles Beckett
Co-Founder and CEO
EQAL

Miles Beckett is the co-founder and CEO of the social entertainment company EQAL, and
has co-created and executive produced the online video series “lonelygirl15,” “KateModern,”
and most recently, “LG15: The Resistance.” After graduating from medical school and
practicing to become a plastic surgeon, Beckett came up with the idea for lonelygirl15 in
the summer of 2006, and with Mesh Flinders and Greg Goodfried, created a pop-culture
phenomenon that received over 100 million views, and became the most popular online
interactive show ever. Beckett holds a B.S. in Neuroscience from the University of California
at Berkeley and an M.D. from the University of California at San Diego.

Dan Beldy
Managing Partner
Steamboat Ventures

Dan Beldy is a managing director of Steamboat Ventures. Dan has spent the last 20 years
in technology and finance as an investor, entrepreneur and operator. Dan currently serves on
the boards of Move Networks, Baynote, Greystripe, Passenger, and Vobile. Prior to Steamboat,
Dan was a co-founder and managing director of Plainview Capital, an innovative family of
fundamental value investment funds that leverage a proprietary software platform, Plainview
Analytics™. Before Plainview, Dan was an associate and partner at Hummer Winblad
Venture Partners. Focusing on early stage software investments, Dan was involved with
several successful, growing companies as an investor / advisor / board member including
Employease, acquired by ADP (NASDAQ: ADP), Technorati, Starmine, Method Home and
Maxion Technologies.

11
SPEAKERS

Mugs Buckley
Analyst
TDG

Mugs Buckley is a an analyst for TDG and a new media consultant. She served as an
Interactive Sales Manager for Comcast Spotlight, a division of Comcast Corporation. Her
career began at the Discovery Channel where she was the Executive Producer of Discovery’s
multimedia unit. As ZDTV’s (now G4) first employee, she was the Director of Business
Development. She served as the Vice President of Business Development for RespondTV
and the Director of Business Development for Liberate Technologies.

Daniel Cohen
General Partner
Gemini Israel Funds

Daniel Cohen is a General Partner at Gemini Israel Funds, specializing in Internet and
media investments. He joined the firm in August, 2001 and currently sits on the Board of
Gemini companies SupportSpace, Adap.tv, Outbrain and Eyeview. Danny also manages
the fund’s operation in Silicon Valley. In addition, Danny led the creation of Gemini’s
Internet Lab, which co-invests funds in Internet companies together with Lightspeed VP.
He currently sits on the Board of the Lab. Danny began his career as a SW developer and
product manager in a few Israeli high-tech companies. Danny has a BA in computer science
and psychology from Tel-Aviv University and an MBA from INSEAD.

Greg Douglass
Global Managing Director of Media and Entertainment
Accenture

Greg Douglass is the Global Managing Director for the Media and Entertainment Industry
Group within Accenture’s Communications and High Tech business unit. Greg lives in Dallas
and graduated from the University of Texas with a Bachelor of Science degree. He has more
than 17 years of consulting and management experience across the telecommunications
and media industries. Greg returned to Accenture after 10 years with Cap Gemini, where he
was Vice President of Technology Services for North America. Greg focuses on developing
and implementing innovative solutions. Key areas currently being developed include IPTV
(Internet Protocol TV), Digital Supply Chain for the Broadcast and Entertainment Industries,
Interactive Advertising, Video Portals, and Digital Home.

12
 SPEAKERS
John Durham
CEO and Managing Partner
Catalyst:SF

John Durham is CEO and Managing Partner for Catalyst SF (www.catalystSF.com). John
has amassed one of the most distinguished resumes in marketing with a specific focus on
digital marketing since 1995. John was recently President of Sales and Marketing for
Jumpstart Automotive Media (http://www.jumpstartautomotive.com/). Prior to his role with
Jumpstart, John was SVP, Business Development for Carat Fusion and President of Pericles
Consulting (www.periclesconsulting.com). John has also been responsible for overall
management of Winstar Interactive (www.winstarinteractive.com) as President. John is also a
professor at the University of San Francisco as well as a certified Wine collector, knowledgeable
in all varietals and selection. You can consider John a sommelier of marketing.

John Edwards
President and CEO
Move Networks

John Edwards has more than 25 years of experience in the technology industry, including 12
years in key executive positions for high-growth companies. This experience includes serving
as Chairman and CEO of I-Link Corporation (enhanced VoIP services), President of Coresoft
(object-oriented business systems for telephony and data), President of Digital Research
(owners of DR-DOS), and Executive Vice President of Novell (enterprise networking). Career
accomplishments include leading the first delivery of Voice-Over-IP (VoIP) technology to
the market and implementing the first file and print server and operating system (NetWare).
Edwards received a B.S. degree in Computer Science from Brigham Young University and
an MBA in Finance and Marketing from Arizona State University.

Bill Gannon
Director of Online Operations
Lucasfilm

Bill Gannon heads up Lucasfilm’s internet division and owns the strategic planning and
operational P&L responsibilities there. He serves as the driving force behind Lucas’ diverse
digital media initiatives, identifying emerging technologies, pursuing new business
opportunities, and creating differentiating user experiences. He works closely with such
diverse partners as Apple, Google, Paramount, Akamai, Yahoo!, Warner Brothers, Gorilla
Nation, Cartoon Network, and others. Prior to coming to Lucasfilm, Bill was the Editorial
Director and Managing Editor of Yahoo! Inc., with global responsibilities in content
programming, news, new product development, and marketing. He teaches an advanced
multi-media class each semester at the University of California-Berkeley Graduate School of
Journalism. A former journalist, he was a John S. Knight Fellow at Stanford University in 1997.

13
SPEAKERS

Jennifer Gavin
Director of Digital Strategy
BBH

As a senior marketing strategist with an award-winning track record of conceiving a wide

range of strategies that establish brand presence and connections in the digital space
Jennifer, Director of Digital Strategy at BBH consults across the agency’s client roster
integrating emerging technology platforms into clients’ marketing mix. Prior to BBH, Jennifer
was Senior Vice President, Group Account Director at G2 Interactive. As senior lead for
the agency’s multi-million dollar Mars business, she managed the teams responsible for
developing innovative, integrated programs across numerous web properties. Earlier in her
career as Vice President, Director of Digital at Draft/FCB, Jennifer was accountable for all
aspects of digital services across the agency, managing the digital creative, planning and
technology staff and new business efforts.

Karin Gilford
SVP of Fancast and Online Entertainment
Comcast Interactive Media

Karin Gilford is SVP of Fancast and Online Entertainment for Comcast Interactive Media
(CIM), the division of Comcast Corporation dedicated to developing and operating online
and cross-platform entertainment and media businesses. She is responsible for building and
managing CIM’s cutting edge online video and entertainment site, Fancast.com and for
pursing further opportunities for CIM in the online entertainment space. Fancast is the Web’s
ultimate entertainment destination offering consumers instant access to the most comprehensive
collection of premium entertainment content on the Web. Ms. Gilford spent eight years
with Yahoo! and was Vice President and General Manager of Yahoo! Entertainment where
she lead all programming, content and business strategy for the entertainment consumer Web
sites: Yahoo! Movies, Yahoo! Music, Yahoo! TV, omg!, Shine and Yahoo! Games.

Jeff Gomez
CEO
Starlight Runner Entertainment

As CEO of Starlight Runner Entertainment, Jeff Gomez is a leading creator of highly

successful fictional worlds. He is an expert at transmedia storytelling, incubating new
entertainment properties, strategic planning and production. He also extends niche properties
such as toys, animation or videogame titles across multiple media platforms, evolving them
into world-class franchises. Jeff has worked on such blockbuster universes as Disney’s
Pirates of the Caribbean and Prince of Persia, Microsoft’s Halo, James Cameron’s Avatar,
Turok, Magic: The Gathering, Hot Wheels and Coca-Cola’s Happiness Factory.

14
 SPEAKERS
Blake Krikorian
Co-Founder and CEO
Sling Media

Blake Krikorian is the co-founder and CEO of Sling Media, Inc., makers of the Emmy® award
winning Slingbox™. Mr. Krikorian is leader and visionary of a company that created and
defined a new market segment in digital media and consumer electronics. Blake is an
established entrepreneur whose company has revolutionized the way people access and
more importantly think about TV and other digital media. Sling Media was purchased last
year by EchoStar Corporation and is now a wholly owned subsidiary of EchoStar. Krikorian
holds a Bachelor’s Degree in Mechanical Engineering from UCLA.

Warren Lee
Principal
Canaan Partners

Warren brings significant operational experience and a proven investment track record to
Canaan Partners, with expertise in communications, digital media, and software. He has
been investing in the video space since 2002, including Series A investments in Tremor
Media, the leading online video ad network, Motionbox, Arroyo Video Solutions, and Broadbus
Technologies. Warren holds a BS in computer science and BA in economics with honors
from Stanford University and an MBA from The Wharton School.

Benjamin Ling
Director of Platforms and Syndication
YouTube

Benjamin is the Director of Platforms and Syndication at YouTube, responsible for enabling
users to access YouTube through any device, at any time. Previously, Benjamin was the
Director of Platform at Facebook, where he oversaw product management, product marketing,
developer operations and partner solutions for Facebook Platform. Prior to Facebook,
Benjamin was the General Manager of eCommerce at Google, where he founded and led
Google Checkout and oversaw Google Product Search. At Google, he managed a cross
functional team that included product, engineering, sales, marketing, operations, finance
and legal. Benjamin received his Ph.D. and M.S. in Computer Science from Stanford University,
and his B.S. in Electrical Engineering and Computer Science with a minor in Business
from UC Berkeley.

15
SPEAKERS

Constance Loizos
Senior Editor
Thomson Reuters

Connie is a San Francisco-based journalist who has written for a wide variety of magazines,
including Barron’s, Business 2.0, Yoga Journal, National Geographic, Newsweek,
BusinessWeek, Portfolio, Fast Company, I.D., Inc., 7x7, San Francisco Magazine, Venture
Capital Journal, Buyouts, Corporate Board Member, and Technology Review. Connie
currently writes about Silicon Valley for Thomson Reuters. Previously, she worked as a Staff
Writer for the San Jose Mercury News, where she covered startups and venture capital
trends; and the original Red Herring magazine, which focused on the business of technology.

Jeff Meyer
SVP, Interactive Sales
Scripps Networks

Jeff Meyer is the senior vice president of interactive sales at Scripps Networks home of the
category leading brands in food, home and life. Meyer is responsible for growing revenue
streams for the company’s interactive division, SN Digital, including its websites, mobile
content, syndicated online content and partner sites such as RachaelRay.com and
SeriousEats.com. In addition to strategic oversight of the award-winning global interactive
sales team, Meyer manages the development of customized, multi-platform, converged
advertiser solutions. Meyer joined the HGTV sales team when the network launched in
1994. In 1998 Meyer was promoted and assumed the day-to-day management of the
New York sales staff. Meyer also served as vice president of HGTV ad sales before his
promotion to senior vice president in 2000.

Mike Parker
Director of Digital Strategy
Goodby, Silverstein & Partners

Mike currently leads digital strategy for Goodby, Silverstein & Partners. One of the most
storied ‘traditional agencies’, in recent years GSP has transformed itself to a leading example
of a truly integrated agency, with digital thinking at it’s core. In his two years with GSP,
Mike has helped evolve the agencies digital resources, build a digital analytics practice
and worked to develop digital strategy for clients including; Sprint, Hyundai, Budweiser,
Frito-Lay, Dreyers, GE and the NBA. Prior to joining GSP, Mike was Managing Director
of Tribal DDB in Canada, managing the Vancouver and Toronto offices.

16
 SPEAKERS
Jon Raj
Chief Digital Officer
OMD

Jon Raj was named Chief Digital Officer at OMD in March 2008. He is responsible for
directing the US Digital efforts for the company. Raj began his career in advertising with
seven years in marketing at companies such as Saatchi & Saatchi, Ketchum, CKS and
LeftField (now JWT) working on some of the world’s top brands including Disney, Hewlett
Packard and Macy’s. In September 2000, Raj joined Visa USA as director of advertising.
Most recently, Raj was vice president, advertising and emerging media platforms with
responsibility for all online and new media communication efforts for Visa’s brand and
products. In 2007, Raj was inducted into the American Advertising Federation’s Hall
of Achievement.

Alexis Rapo
VP, Digital Media, ABC
Disney-ABC Television Group

As Vice President, Digital Media for the ABC, Alexis Rapo is responsible for ABC.com.
Ms. Rapo was promoted into this position in May 2006 and since that time ABC.com has
taken a giant steps forward in the creation and delivery of broadband video. Ms. Rapo
reports to Albert Cheng, executive vice president, Digital Media, Disney-ABC Television
Group. Ms. Rapo received a 2006 Interactive Television Emmy Award for the website’s
Full Episode Streaming Broadband Player. Ms. Rapo joined The Walt Disney Company in
1992 working in New York City for FamilyFun magazine. Ms. Rapo received her Bachelor of
Arts degree in journalism from the University of South Carolina. She resides in Los Angeles
with her husband and three young children.

Eric Schmidt
Director of Media Delivery and Monetization Evangelism
Microsoft

Eric Schmidt is the Director of Media Delivery & Monetization Evangelism at Microsoft where
he leads a team focusing on the adoption of Silverlight for Media & Advertising scenarios.
His team is dedicated to enabling advertisers, agencies and content publishers to deliver
next generation on-line monetization models powered by Silverlight. A ten year veteran of
Microsoft, Schmidt has worked in product development, product marketing and platform
evangelism. Prior to joining Microsoft, Schmidt was a managing consultant with
PricewaterhouseCoopers focusing on systems integration for the healthcare and media
industries. Schmidt holds a bachelor’s degree in organizational management from The
Pennsylvania State University.

17
SPEAKERS

Aydin Senkut
Founder and President
Felicis Ventures

Aydin Senkut is the Founder and President of Felicis Ventures. He’s been an angel investor
since 2005 in start-ups including Brightroll, Meraki, Mint, Mochi Media, Rich Relevance,
SGN, Yume Networks and others. His investment focus is on early stage companies in
consumer internet, mobile and enterprise web applications. Prior to Felicis Ventures, he
was a Senior Manager for Strategic Partner Development at Google, responsible for
world-wide syndication deals worth over $100 million in gross revenues. Aydin holds a
B.S. in Finance with Honors from Boston University, an M.B.A. from the Wharton School,
and a M.A. in International Studies from the University of Pennsylvania. He’s been featured
on New York Times, Wall Street Journal, Fortune, Financial Times Germany, and San
Francisco Chronicle.

James Slavet
Partner
Greylock

James Slavet is a Partner at Greylock, a leading venture capital firm. He is focused on investing
in the consumer internet, software, and digital media markets. James currently serves on
the Board of Directors of Auditude, High Gear Media, Kongregate and Revision3. He is
also a Board Observer for Greylock’s investments in Digg and LinkedIn, and was actively
involved in Greylock’s investment in Farecast (acquired by Microsoft). Prior to Greylock,
James worked as a Vice President/General Manager in the Search & Marketplace business
unit of Yahoo!, and in senior operating roles at several startups. He holds a BA from
Brown University and an MBA from Harvard Business School. He is based in Greylock’s
Silicon Valley office.

Hardie Tankersley
VP Online Content and Strategy
FOX Broadcasting

Hardie develops online content, branded experiences, and social games for the FOX network
including the Enitech Labs ARG and the Ambush iPhone game for Terminator: The Sarah
Connor Chronicles. He has been creating online and interactive entertainment since building
a local BBS on a 300 baud modem back in the 70s. He has managed the development of
many online products including internet access for Apple’s eWorld, the official backstage
webcast of the Grammy Awards, the Moxi DVR cable media center, the online video portal
for Real Networks, and Yahoo!’s entertainment properties.

18
 SPEAKERS
Mark Taylor
SVP, Emerging Opportunities, Content Markets
Level 3 Communications

Mr. Taylor is Senior Vice President of Emerging Opportunities for Level 3’s Content Markets.
Over the past five years, he has held a variety of positions within the company, most recently
as head of Strategy and Mergers & Acquisitions in Europe and previously, as head of the IP &
Data Services Strategic Business Unit in Europe. Prior to joining Level 3, Mr. Taylor spent
two years at Concert, a joint venture between AT&T and British Telecommunications (BT),
where he managed global customer contract origination and execution. He also worked
with BT Syncordia Solutions, the Information & Communications Technology unit of BT.
He holds a Bachelor of Science degree in Telecommunications Engineering from Plymouth
University and post graduate Diploma in Management Studies from Kingston Business School.

Jason Tsai
SVP, Group Communications Director
Universal McCann San Francisco

Jason has spent the last six years working on the Microsoft business at Universal McCann.
Prior to that, he worked in both interactive and traditional media at SF Interactive and
Goodby, Silverstein & Partners. In addition to Microsoft, his past clients include Cisco,
Verisign, E*Trade, Roxio, and Pacific Bell Wireless. Jason was named a 2005 Mediaweek
All Star in the Rising Star category, largely due to his work with streaming video and
measurement of interactive ad effectiveness.

David Verklin
CEO
Canoe Ventures

David Verklin is CEO of Canoe Ventures – a partnership between the nation’s top cable
operators including Comcast, Time Warner, Cox, Bright House, Cablevision and Charter –
launched in 2008 to make cable advertising easier to buy, use and measure. Under David’s
leadership, Canoe is making cable advertising easier to buy, use and measure. Prior to
joining Canoe Ventures, David was CEO of Aegis Media Americas. He sits on the Board
of the American Advertising Federation and the Ad Council, and is a Director-at-Large for
the American Association of Advertising Agencies. He has been inducted in the AAF Hall
of Achievement, and recognized as a Mediaweek “All Star” and Ad Age “Media Maven.”
David’s book, “Watch This, Listen Up, Click Here” was published in 2007.

19
SPEAKERS

Alex Withers
Managing Director, Digital Media,
United States Golf Association

Alex Withers has more than 12 years of marketing and product development experience
across a range of global brands. Currently, he is the Managing Director of Digital Media at
the United States Golf Association, responsible for the overall online and digital media
efforts of the USGA. Previously, he was the marketing director for ESPN’s new media
group where he managed the marketing strategy and brand positioning for both ESPN.com
and ESPN360.com. Prior to his work with ESPN, he was Director of FT.com for the
Financial Times and a Brand Manager at Pepsi Cola in the UK.

Richard Wolpert
Managing Director
Mail Room Fund

Wolpert is currently the Managing Director of the Mail Room Fund. The Mail Room Fund
focuses on early state investments in the internet, technology, and digital media areas. In
addition to this role Wolpert also serves as a venture advisor to Accel Partners and an
Executive Advisor to Rob Glaser, CEO of RealNetworks. Wolpert served as the Chief
Strategy Officer of RealNetworks from 2000-2005. Wolpert served as president of Disney
Online from 1996-1998, where he was responsible for the business and creative strategy
for the company. Wolpert is the founder of Chance Technologies, Inc., a personal investment
portfolio focused on technologically and media driven ventures. Wolpert began his career at
Apple Computer in 1984, where he was involved in the early development of the Macintosh.

Tania Yuki
Senior Product Manager
comScore

Tania Yuki manages comScore’s Video Metrix product, and is responsible for ensuring that
online video measurement supports the growth and balances the needs of the online video
and advertising industry. Prior to comScore, Tania was head of content for a leading global
online video network and IPTV platform KIT digital (previously ROO Media) where she
oversaw content acquisitions, digital strategy and programming optimization for key publishing
clients and content partners. She also worked at Foxtel in Australia. Tania began her career as
an attorney, specializing in media and Internet law. Outside of comScore, Tania is co-founder
of wimLink, an association promoting entrepreneurship, leadership and professional development
for women in media/technology and leads the mentorship program for CampInteractive,
a not-for-profit for New York youth.

20
 SPEAKERS
BREAKOUT VIDEO STARS

Brian Conley
CEO
Small World News

Brian Conley has been shooting video since 1997. He began working in video with the hope
of telling interesting stories that might not otherwise be seen. In 2004 and 2005, through
screenings of his film Libertad y Justicia para Todos, he raised money for an initial trip to
Baghdad in October of 2005. After producing written and video work on his own in 2005,
in 2006 he began the second phase of Alive in Baghdad. At the end of 2006 Brian formed
Small World News with Steve Wyshywaniuk, in the hopes of expanding the Alive in Baghdad
model to establish similar projects, or bureaus, around the world. For more about Brian Conley,
you can view his Tumblr account, or follow him on Twitter.

Michael Buckley
Host, Writer and Producer
What the Buck

Michael Buckley didn’t have an Internet connection or any writing/hosting experience when
he started the What the Buck Show in the summer of 2006 and his cousin posted one of
the clips on YouTube. Now, over 400 videos later, it is the 7th Most Subscribed channel
on YouTube with over 270,000 subscribers and 95 million views. In July 2008, Buck signed
a multi-platform development deal with HBO. He recently left his day job and is a full time
Internet personality.

Lucas Cruikshank
Partner, FEE Entertainment and Creator Fred

Though 13 hours of video is uploaded to YouTube every minute, 15-year-old actor/creator

Lucas Cruikshank has never had trouble standing out. At 12, he created his first YouTube
channel and built it into the #1 Most Viewed (All Time) Comedy Channel on YouTube with
a collection of 100 sketch/improv videos. At 14, he spun-off his “Fred” character to its own
“Fred’s YouTube” channel launched May 1, 2008, the fastest-growing and most-successful
launch in YouTube history. The weekly FRED videos are a worldwide hit, quickly becoming
the #1 most-watched, most-commented, most-favorited series in the history of the internet
with over 6,000,000 video views–a week.

21
SPEAKERS

Felicia Day
Creator
The Guild

Felicia is a professional actor who has worked on television shows such as “House”, “Strong
Medicine”, “Monk”, “Love Inc” and, most recently, an ABC Family sitcom “Roommates”.
She had a recurring role as Potential slayer Vi on the last season of “Buffy the Vampire
Slayer” and has appeared in such films as “Bring it on Again”, the Emmy award-winning
“Warm Springs”, with Kenneth Branagh and “Prairie Fever” with Kevin Sorbo. Felicia is
also the creator and star of the hit webisode “The Guild”, a sitcom about a group of online
gamers. With over 8 million hits it’s one of the web’s most popular independent web series.
She is currently working on Season 2 of “The Guild” as well as developing a comedy series
with Machinima.com.

Xeni Jardin
Host and Executive Producer
Boing Boing TV

Xeni Jardin is a tech culture journalist. She is co-editor of the award winning blog Boing
Boing (boingboing.net), and executive producer + host of the daily internet video program
Boing Boing tv (tv.boingboing.net), which just completed its first year of operation. She
contributes to television, radio, and print venues including Wired and NPR, is a frequent
guest on broadcast and cable news programs, and likes to float in zero gravity or practice
light saber techniques in her spare time.

Jay Smooth
Producer, Editor and Host
Ill Doctrine

Hailed by Wired magazine as “the hardest blogging man in hip-hop,” video blogger Jay
Smooth delivers his unique perspective on music and politics at Illdoctrine.com. Since
1991 Jay has hosted New York’s longest-running rap radio show, WBAI’s Underground
Railroad, and in 1997 he created one of the first hip-hop websites at hiphopmusic.com.
Jay is also a regular guest on NPR’s “News and Notes,” has written for many of the top
music magazines including The Source, XXL and Wax Poetics, and is especially proud of
his appearance in the liner notes of the first Wu-Tang Clan album.

22
 SPONSORS
COCKTAIL RECEPTION SPONSOR

Canaan Partners
Canaan Partners invests in visionary entrepreneurs and provides them the networks, insights
and operational guidance required to build high-performance technology and healthcare
companies. For 20 years, we have taken an active and committed role in the companies
in which we invest, and have completed more than 69 mergers and acquisitions and 52
IPOs. With $3 billion under management and a worldwide footprint, the firm’s technology
team is committed to catalyzing the growth of innovative companies in the digital media,
communications + mobility, enterprise and clean tech industries. Among our successes
are DoubleClick, Match.com, CommerceOne, Capstone Turbine. Other Canaan technology
investments include SuccessFactors, Active Networks, Blurb, Dexterra, Tremor Media and
GroundWorks. Canaan has offices in California, Connecticut, India and Israel. For more
information, visit www.canaan.com.

PRIMETIME SPONSORS

Accenture
Accenture is a global management consulting, technology services and outsourcing company.
Combining unparalleled experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance businesses
and governments. With more than 186,000 people in 49 countries, the company generated
net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. For more
information, visit www.accenture.com.

Level 3 Communications
Level 3 Communications is the choice for companies that need the surest way to deliver
content. Whether you’re broadcasting live events in HD, distributing video or user-generated
content, providing gaming services or software downloads– our complete portfolio of services
supports early-stage companies to global brands. We help shorten your distance to global
Internet destinations by reaching 18 of the top 20 broadband ISPs in North America,
accounting for 75 percent of eyeballs. Level 3 is the industry leader to trust for network
scalability, international coverage and superior performance. For more information, visit
www.level3.com.

23
SPONSORS

Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications
operators. France Telecom serves close to 174 million customers in five continents as of
June 30, 2008. In 2006, Orange became the Group’s single brand for Internet, television
and mobile services in the majority of countries where the company operates, and Orange
Business Services the banner for services offered to businesses worldwide. France Telecom
is the number three mobile operator and the number one provider of broadband Internet
services in Europe. Orange Labs San Francisco’s mission is to detect, evaluate, and transfer
the best innovative technologies of the Silicon Valley to the France Telecom Group, through
active participation and access to the ecosystem. We are based in South San Francisco.
For more information, visit www.orange.com.

Roku
Roku is a market leader in innovative applications for digital media. Through its work in
both software and hardware, the company develops and sells consumer products and
business solutions to bring rich media to the end user. Its products include: The Netflix
Player by Roku, and the BrightSign digital signage controllers. Roku is privately held and
based in Saratoga, Calif. For more information, visit www.roku.com.

Sun Microsystems
If you’re working to get a startup company up and running, Sun can help. We created Sun
Startup Essentials, a fee-free program that offers deep discounts on industry leading,
power efficient systems and storage products, massively scalable Web hosting services,
plus free training and technical advice. With servers priced under $750 that let you run
your choice of OS (Solaris, Linux, or Windows), and Web hosting starting at $40/month,
you’ll build your business on the kind of infrastructure that can scale right along with the
skyrocketing demands of success. We want to help you hit it big, even on a shoestring
budget. Join Sun Startup Essentials today at sun.com/startup. For more information, visit
www.sun.com.

VoloMedia
VoloMedia is the leading advertising network for downloadable media, extending the reach
of video and audio from the PC to the portable device. The company’s patented products
and technologies enable dynamic advertising insertion and rotation, targeting, measurement,
reporting and campaign management. VoloMedia’s products and services are utilized by
some of the largest and most well known media companies, including MSNBC, Fox News
and Public Radio International, to unlock the value of their downloadable media by enabling
advertisers to accurately reach and measure audience usage and engagement. Founded
in 2005, the company is headquartered in Sunnyvale, CA and is funded by Mayfield
Fund, Sutter Hill Ventures and Worldview Technology Partners. For more information,
visit www.volomedia.com.

24
 SPONSORS
SHOWTIME SPONSORS

Digitalsmiths
Digitalsmiths powers an innovative video search and asset management solution used by major
Hollywood studios, web video destinations and brand marketers. The Digitalsmiths products
search and index video content while creating metadata based on image, audio, text and
speech recognition. The platform offers an intuitive search engine, comprehensive asset
management solution and video player with built-in reporting analytics. Digitalsmiths empowers
content owners, aggregators, advertisers and publishers to contextually search, retrieve,
publish and efficiently monetize their content. For more information, visit www.digitalsmiths.com.

GridNetworks
Television. It’s the best way to reach a huge audience with high-value video content. But
TV isn’t perfect: it’s live, so it’s hard to catch viewers at the right time, and it’s difficult to
personalize because it’s broadcast. Also, TV is expensive and inflexible because it’s
controlled by the networks and gated by affiliates and distribution partners, such as MSO,
satellite, and telco companies. What if you could offer your video content, on-demand, to a
third of a billion potential viewers—on TVs and PCs—while controlling your content and
revenue model? GridNetworks has the technology to do this today. For more information,
visit www.gridnetworks.com.

Mashery
Mashery is the leading provider of API management services enabling companies to easily
leverage web services as a distribution channel. With its on-demand solution, Mashery takes
away the cumbersome process and plumbing around managing web services. Mashery
provides all the ingredients required to get web services up-and-running quickly, easily and
successfully while ensuring that they will scale: usage/access management, tracking, metrics,
commerce, performance optimization and developer/community tools all come pre-packaged.
Mashery enables web services providers to focus their time, resources and capital on
building their core software, not on creating web services management infrastructure. For
more information, please visit www.mashery.com.

25
SPONSORS

MediaScrape
MediaScrape is a digital “broadercaster” of global, multi-lingual breaking video. Our licensed
syndication partners include BBC News; CBC News; Asia News International, and Reuters.
Through our “REVbox” B2B embeddable widget, MediaScrape distribution opportunities
empower content producers with a global outlet to further monetize video assets, while
offering web publishers a dynamic and consolidated source for breaking news, complete
with immersive value added services that integrate all manner of contextual content. The
resulting cross distribution channels provide advertiser’s access to highly targeted and
measurable online and mobile audiences. MediaScrape: Anyscreen, Anywhere, Anytime in
Any Language. For more information, visit www.mediascrape.com.

Move Networks
Move Networks brings the television experience online with unmatched quality. Move’s
technology streams high-fidelity live and on-demand video to millions of viewers simultaneously
with an instant start and no buffering. Video streams adapt to each viewer’s available
bandwidth and always deliver the optimal image, whether on a laptop, desktop, or cell phone.
For broadcasters, no solution could be more scalable or affordable than Move Networks’
platform. Move’s full range of publishing services supports broadcasters as they acquire,
edit, manage, and publish their premium content. Using Web-based protocols, Move offers
broadcasters the lowest streaming costs and the longest viewing times, fully protecting
broadcasters’ assets. For more information, visit www.movenetworks.com.

Ning
Ning is an online platform for creating your own social network for anything. Ning currently
powers over 530,000 social networks and network creators add over 2,000 every day. Our
platform gives network creators an extensive toolbox for rapidly building social network
sites. It also provides unprecedented control and flexibility, including the ability to deploy
and run custom code within Ning’s own infrastructure. The Palo Alto-based company was
co-founded by Marc Andreessen and Gina Bianchini in 2004. We are a company that
thrives on technical challenges reserved for people who want to make their mark on the
world and who want to create software that matters. Visit www.ning.com and create your
own social network!

26
 SPONSORS
On2 Technologies
On2 Technologies pushes the boundaries of video compression to make compelling video
applications and services possible. If you aim to deliver video to the widest possible audience
in the most affordable way, provide a niche solution for a few, or create a ground breaking
new application or service, On2 will provide you with the right foundation technology to
maximize your success. From application SDKs through to hardware (RTL) designs; On2’s
customers include Nokia, Infineon, Adobe, Skype, Facebook and Move Networks. For more
information, visit www.on2.com.

PEER 1
Explore the possibilities of the Internet, without the problems. A full solution web hosting
provider, PEER 1 offers North America’s most reliable high performance Internet network
and scalable Managed Hosting, Dedicated Servers and Co-location solutions backed by
our 100% uptime guarantee and 24x7x365 FirstCall Support™. Through 15 state-of-the-art
data centers and a world-class infrastructure built for action, we provide the most scalable
hosting environment for startups and small-to-mid size businesses ready to explode online.
Clients include Club Penguin, YouTube, PlentyofFish, and Wordpress. For more information,
visit www.peer1.com.

Verismo Networks
Verismo is a leading provider of “VuNow” an end-to-end solution for the delivery of Internet
video to the Television without a PC making the 5th Network a reality. VuNow enables
consumers to enrich their TV viewing experience through a simple to use 10 foot UI by
giving access to millions of free online videos from content owners, content aggregators,
and Web video portals. VuNow is truly an open platform that enables content partners,
OEMs and Service providers to monetize the consumers by providing an unparalleled TV
viewing experience. For more information, please visit www.verismonetworks.com.

27
MEDIA PARTNERS

MEDIA PARTNERS

Academy of Television Arts & Sciences

Academy of Television Arts & Sciences (founded 1946) is a non-profit organization devoted
to advancement of telecommunications arts and sciences and fostering creative leadership
in the telecommunications industry. Besides recognizing outstanding programming via
the Primetime Emmy® Awards, the Television Academy publishes Emmy® Magazine and
produces industry-related programs, services and events for the television community. For
more information, visit www.emmys.tv.

Churchill Club
The Churchill Club is Silicon Valley’s premier business and technology forum. The 23-year-
old, 5,000-member, non-profit organization has built a reputation for dynamic, in-the-news
programs where CEOs, up-and-coming executives and national business and thought
leaders meet to discuss and debate, inform and educate, forecast and evaluate. For more
information, visit www.churchillclub.org.

Dow Jones VentureWire Technology Showcase

The Dow Jones VentureWire Technology Showcase spotlights more than125 early-and
later-stage start-ups from the U.S., Asia and Europe, all identified as industry stand-outs
in Advertising, Business Technologies, Media, Mobile Applications, Networking, Web and
Wireless. Attend on November 18-19 and scout these prime deal prospects, acquisition
targets or business partners as well as potential competitors. For more information, visit
http://showcase.dowjones.com.

FierceIPTV
FierceIPTV gives you the inside scoop on the latest developments in the IPTV industry
including news on IP television, IPTV deployments, Triple Play, Quadruple play, Set-top
box, IP multimedia subsystems (IMS) and IP video. For more information, visit
www.FierceIPTV.com.

28
 MEDIA PARTNERS
FierceOnlineVideo
FierceOnlineVideo gives you the inside scoop on the latest news in the online video
industry including video search, video on demand, broadband video, online video
advertising, content delivery networks, and more. Read FierceOnlineVideo to stay on top
of the latest developments with content providers, service providers, and venture capital
deals. For more information, visit www.FierceOnlineVideo.com.

MIT/Stanford Venture Lab

MIT/Stanford Venture Lab (VLAB) is the San Francisco Bay Area chapter of the MIT
Enterprise Forum, a non-profit organization dedicated to promoting the growth and
success of high-tech ventures by providing forums which bring together entrepreneurs,
industry experts, investors, and technologists to discuss the latest ideas and trends. For
more information, visit www.vlab.org.

National Association of Television Program Executives

NATPE provides a constantly evolving and dynamic business-to-business setting to turn
programs into revenue streams. We’re at the heart and soul of video content. We care
about the whole story, who tells it and how it’s told across all media platforms. It’s where
creative, analytic and strategic media professionals engage and find common ground.
For more information, visit www.natpemarket.com.

Room Full of People

Room Full of People builds the analog side of the digital world. By designing and
producing mixers, conferences, and events, the company helps people build
friendships and relationships that lead to future success. For more information,
please visit www.rfop.biz.

29
MEDIA PARTNERS

SIIA
Presented by the Software & Information Industry Association (SIIA), the CODiE Awards
stand out as the only peer-reviewed awards honoring excellence, vision and innovation
in software, education technology and digital content. For more information, visit
www.siia.net/codies/2009/

VideoNuze
VideoNuze is the premier online publication for broadband video news and analysis.
Free to readers and published each business day, it provides essential data and insight
for the large and growing audience of broadband video executives. VideoNuze is edited
and published by Will Richmond, a 20-year veteran of the cable TV, content and technology
industries. For more information, visit www.videonuze.com.

Women 2.0
Women 2.0 is committed to increasing the number of women entrepreneurs starting high
growth ventures by providing the resources, network, and knowledge for the launch and
growth of their company. Women 2.0 is headquartered in San Francisco. For more
information, visit www.women2.org.

Writers Guild of America, West (WGAW)

The Writers Guild of America, West (WGAW) is a labor union representing writers of
motion pictures, television, radio and Internet programming, including news and documentaries.
Founded in 1933, the Guild negotiates and administers contracts that protect the creative
and economic rights of its members. It is involved in a wide range of programs that
advance the interests of writers, and is active in public policy and legislative matters on
the local, national and international levels. For more information on the WGAW, please
visit: www.wga.org.

30
 Test Drive Roku’s Netflix Player in the
Digital Living Room

“This thing could not be

simpler. I was watching my
ÅZ[\UW^QM[Q`UQV]\M[IN\MZ
WXMVQVO\PMJW`\PQ[WVM
\QUMM`XMVLQ\]ZMQ[
XZIK\QKITTaIVWJZIQVMZº

David Pogue,
The New York Times

Don’t Miss the Netflix Player by Roku — Enjoy an Instant Movie on Us

You’ve read the rave reviews and heard how
astonishingly easy it is to use. You know it’s
priced riciculously low, especially considering it
has built-in Wi-Fi, is HD-ready and connects to
virtually any television. If you’ve been itching
to try one, but haven’t had a chance,
Step into the Digital Living Room, off the Fisher
Café, for a one-on-one opportunity to test drive
the digital video player that’s transforming
the streaming media landscape. Talk to Roku
executives or just enjoy a movie right from your
own Netflix queue…we’ll be happy to
©Copyright 2008 Roku, Inc.

this is it! see you either way.

www.roku.com/netflixplayer
 ABOUT THE GIGAOM NETWORK
“Smart News, Smart Analysis”

Next Generation Media

The days when we caught up with world events by reading a newspaper at breakfast or tuning in to our
favorite news anchor after dinner are long gone. This is the information economy, and we’re immersed
in an ocean of data, 24 hours a day, 7 days a week. We need relevant information, analysis and insight
to keep ahead and The GigaOM Network is leading the way in timely and actionable news.
The GigaOM Network is reshaping the way audiences create, consume and reuse news with a portfolio of
titles dedicated to impartial journalism for the benefit of our readers – key influencers in the entrepreneurial
and knowledge worker markets. We aim to be first on the scene with the best analysis from a team of
experienced journalists and contributors.

Editorially Driven
The GigaOM Network is committed to bringing solid journalism to the web.
Launched in 2006 by a cadre of award-winning journalists, the GigaOM Network’s editorial mission is to
break down the hype around technology, frame the issues into proper historical perspective and explain
implications for the future.
Our editorial team spots the trends and applies an experienced journalistic perspective to provide readers
with a definitive point of view. Each title not only reports the news, but empowers its high-level audience
through informed analysis and integrity.

A Community of Readers
Every title fosters a community with its readers – engaging them in a dialogue about where technology is
heading. Each loyal community is anchored by industry influencers, who begin conversations that lead to
action and change.

Nationally Recognized Quality

The GigaOM Network’s reputation for quality reporting and insightful analysis have earned us a spot on
the main technology sites for nationally recognized publications: New York Times, BusinessWeek, Fortune
and CNNMoney.com.

31
ABOUT THE GIGAOM NETWORK

The premier destination site for technology industry insiders and its movers and shakers.
GigaOM is widely considered the authoritative tech blog site for discovering what’s new, relevant and interesting in
the dynamic world of technology. From exclusive product launches to award-winning analysis and commentary, GigaOM
influences business and technology sectors with its reliable, well-researched and professional reporting — and its
signature intelligence, candor and irreverence.

AUDIENCE
• 72% Male • 54% Earn 60k or more a year (26% 100k+)
• 72% 35 years or older • 72% College education or higher

Television Reinvented
The opportunity to watch, make, mash up and share online video is changing the nature of entertainment, and the
transmission of video is changing the landscape of the Internet. NewTeeVee reports on the business of online video,
monitoring the spread of broadband as it tears down traditional hierarchies that obstruct content creators from reaching
their audiences. We cover everything from content delivery networks to next-generation media players, stupid cat
videos to independent filmmakers, venture-backed content startups to media companies testing the online waters,
providing fearless and impartial analysis on what’s hot and what’s about to flop.

AUDIENCE
• 65% Male • 52% Earn 60k or more a year (27% 100+)
• 68% 35 years or older • 66% College education or higher

32
 ABOUT THE GIGAOM NETWORK
Calling All Ecopreneurs
The potential consequences of global warming has inspired a new wave of entrepreneurs and innovators to develop
technology that will ultimately save our planet. The stakes could not be higher. Earth2Tech leads the industry with breaking
news on the hottest cleantech companies — including funding, launches and product development — and provides smart,
focused analysis of the cleantech industry, the funding environment and the regulatory climate. From entrepreneurs
looking at opportunities in the green space to cleantech leaders in solar, biofuels, wind, energy efficiency, green IT,
water or other materials, Earth2Tech keeps all members of the clean tech ecosystem informed.

AUDIENCE
• 70% Male • 63% Earn 60k or more a year (26% 100k+)
• 86% 35 years or older • 74% College education or higher

Find More Success with the Web

The fastest-growing category of today’s workforce is the knowledge worker, a trend that’s predicted to continue unabated
for the next 30 years as more at he global economy becomes information-driven. WebWorkerDaily helps the new
generation of professional teleworkers become more efficient, productive, successful and satisfied. The site provides
hands-on reviews and practical analysis of the tools found on the new and emerging web; offers productivity tips and
tricks; discusses emerging trends, such as co-working and virtual teams; and doles out advice on finding clients, building
a personal brand, maintaining a work/life balance and choosing the right online work.

AUDIENCE
• 66% Male • 51% Earn 60k or more a year (26% 100k+)
• 76% 35 years or older • 71% College education or higher

33
ABOUT THE GIGAOM NETWORK

Open Source: Find. Evaluate. Collaborate.

There are hundreds of thousands of great open-source, proprietary and web-based applications to choose from today;
finding the right one is hard. OStatic combines the best elements of blogging together with the best elements of a
community information portal, creating an engaging new medium. OStatic delivers a comprehensive repository of more
than 15,000 open source projects and a set of tools that allow users to find them, evaluate them and collaborate on
them more effectively. OStatic combines in-depth reporting with cutting-edge community tools to bring better information,
case studies and context to users interested in open-source software solutions, with editorial product reviews and coverage
of trends, technologies and best practices.

AUDIENCE
• 81% Male • 54% Earn 60k or more a year (27% 100+)
• 72% 35 years or older • 73% College education or higher

Using mobile devices since they weighed 30 lbs.

Mobile technology moves at a dizzying pace, and keeping up with innovations is a daunting task. Consumers look to
reliable sources for coverage and jkOnTheRun is recognized as one of the top sources in a crowded field. A wide
range of mobile tech is covered from the end user’s perspective, a unique approach not taken by other tech sites.
The jkOnTheRun audience finds a well-rounded look at all facets of mobile technology, from phones to netbooks and
the platforms that power them.

AUDIENCE
• 75% Male • 49% Earn 60k or more a year
• 75% 35 years or older • 68% College education

34
 ABOUT THE GIGAOM NETWORK
By and For Apple Users
TheAppleBlog is a leading source of information and influential advice for Apple users. Published for the day-to-day
Apple user, it is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
The site offers hands on expertise and insight from a wide range of accomplished users, from IT professionals to
college enthusiasts.

AUDIENCE
• 67% Male • 50% Earn 60k or more a year
• 66% 35 years or older • 67% College education or higher

CONTACT THE GIGAOM NETWORK:

Sponsor Inquiries
sponsors@gigaom.com

Events and PR Inquiries

program@gigaom.com

Editorial Inquiries
info@gigaom.com

35
 RESOURCES
ADDRESS
Mission Bay Conference Center at UCSF
1675 Owens Street
San Francisco, CA 94158
Phone: 866.431.UCSF

INTERNET
Wireless access is available at the Mission Bay Conference Center.

BUSINESS CENTER
Business Center is located on Level 4 and is open 9:00 am - 5:00 pm.

RESTROOMS
Restrooms are located on Level 1 and Level 2

COAT CHECK
Coat check is located on Level 2

PARKING
Paid parking is available onsite.

TAXIS
A short list of cab companies is below for your reference.
Delta Cab Company 415-920-9097
DeSoto Cab Company 415-970-1300
Executive Cab Company 415-401-8900
Fog City Cab Company 415-282-8749
Regents Cab Company 415-487-1004

BART
Take the Red UCSF Shuttle from Mission Bay Community Center (Main Entrance) To the 16th Street Bart stop
(in front of Burger King on NorthEast corner). The shuttle is not colored red, the signage on the shuttle says “Red”)
Shuttle arrives every 15 minutes, starting at 6:15am and last departure from Mission Bay is at 7:52pm.

MUNI
Third Street light rail stops at the Mission Bay UCSF Campus. For train schedules, visit www.sfmuni.com

AIRPORTS
San Francisco International Airport (SFO) - 25 minutes
Oakland International Airport (OAK) - 45 minutes

37
 SITE MAP

38
NOTES
NOTES
NOTES
NOTES