I

Preface
This project is writing and planning due to studying project
feasibility and controlling, to study how prepare and what need to
know when want to start new business. Our information almost
searches on internet. This book will be include Introduction, Industry
profile, Market study, Operating study, Finance analysis, Risk
analysis and summary
I hope this book will can guide someone who blind on this court
to pass the problem. There will probably be a little bit mistakes for
some point we didnt know if someone use this book and its wrong
we are terrible sorry.

E-Sarn Man Company

II

Table of content
Preface

Table of content .

II

Executive summary ..

VI

Chapter 1 introduction .

Background and significance of project ....

Objective

Benefits .

Activities / Time frame .

The history northeastern of Thailand ....

Northeastern shared dishes

History of papaya salad .

Chapter 2 Industry profile

13

Nature of industry ...

13

Type of papaya salads ....

14

The other northeast foods ...

19

Situation of industry ....

22

Product/Services ..

25

Vision ..

28

Mission

28

Strategy

29

Corporate level strategy ..

29

Business strategy

30

Function level .

31

Industry summary ...

33

Chapter 3 Market feasibility study

34

Market analysis ....

34

III

Political ......

34

Economic ..

36

Social

37

Technology ....

38

Competition analysis ..

40

Competitor analysis ...

40

Customer analysis ..

44

Competitive analysis ..

44

STP Analysis ...

45

Segment target

45

Target market ....

45

Positioning .....

48

Market mix strategy ...

49

Product ...

49

Price ...

49

Place ...

49

Promotion ...

50

Sales forecast ......

51

Explanations ....

56

Chapter 4 Investment analysis ...

57

Pre - operating cost ...

57

Investment cost .

59

Investment cost .

64

Investment depreciation

67

Chapter 5 Production and operation analysis ..

82

Product characteristic ...

82

Type of papaya salads .....

83

Type of grilled .

87

Other ....

90

Product process ....

95

Service process ....

96

IV
Process and packaging ..

97

Raw material .

97

Labor and worker ..

99

Operation cost

101

Chapter 6 Administration analysis .

Organization management ..

105
105

Organizational structure .

105

Logo ...

106

Organizational cheat ..

106

Office staff .

107

Office equipment and supply .

108

Office investment and depreciation ...

110

Administration cost .

115

Chapter 7 Financial analysis .

119

Cost of project ..

119

Financing statement ..

121

Income statement .

121

Cash flow statement ..

126

Balance sheet

131

Break-even point

136

Chapter 8 Risk management .

137

External Risk .

137

Political .

137

Economic ..

138

Social / Cultural .

138

Changing in Technology

139

Analysis competitor by five forces .

140

Rivalry among existing competitors ..

141

Bargaining power of suppliers ...

142

Bargaining power of customers

142

V
The threat of substitute product

143

Threat of new entrants .

143

Advantage / Disadvantage in competition ..

144

Internal Risk

145

Integrity risk .

145

Human resource risk

145

Risk Analysis for project feasibility

148

Chapter 9 Financial Feasibility Analysis Summary ..

174

Financial Assumption .

174

Income Statement

174

Cash Flow Statement ..

175

Balance Sheet .

175

Net Present Value ..

176

Return an Investment ..

176

Reference

VI

Executive summary
Our business is selling E-Sarn food such as som-tam, roast
chicken, spicy soup and many products about food in the center of
Bangkok which had a lot of population and rush life style. Normally
E-Sarn food is ordinary food for Thai people but there image is low
too. Its challenging to change product image to be better however we
can like changing E-Sarn food to be E-Sarn man delivery which bring
E-Sarn food with high class standard to the front of your door. To
difference from other E-Sarn food we use high quality of raw material
to cooked every process is clean and safety. To response rush life
style of Bangkok population we have delivery service to safe
customer times. Promotion of our business will be place on handbill;
Advertise will be on internet and radio. From all elements we trust ESarn Man Company will catch consumer mind and survive in hard
competition market. Now our business is ready to compete with other
competitor with good quality and fast serving we trust we can beat
competitor and get sharing in the food market. Our business open to
all investor to invest with us we surely we can get 1.2% of market
share in 5 year investor will receive dividend for 15% after pass years
one.

Chapter1
Introduction
1. Background and significance of project
Food is a factor of 4 in human life, food is essential to make a living. There are many
different types of foods, both savory and sweet food. Food gives you an advantage and
disadvantage to health. We need to eat in all 5 groups in every day. The body needs to eat
foods that are beneficial to health vegetables, fruits, meat and whole grain is a food which
gives energy naturally. Everyone needs to eat foods every day. Food is an important part of
the commercial activities of living.
At present the store's in front of MAE FAH LUANG UNIVERSITY has expanded
greatly increased and increased in number of restaurants make a high level of the
competition. Food is a main factor to make a living. Consumers also have the option of eating
in each meal. What consumers want but there are few people in this area that cannot eat at
normal time. And a few people who do not want to eat outside. Due to hot weather or heavy
rain and very cold weather (in winter) at sunset, we focus our service delivery to consumers
and to meet the time.
Isan food is popular in this area. The food is similar to local people about this as well.
It's much easier to access. All about the benefits high energy to life on a daily basis. East, the

taste of the food is hot or spicy Isan people say "sab"Taste of northern and northeastern
similar but not identical. We need to make a delicious meal, but about real people north. The
use of fresh ingredients. And how to cook the right way. We need a fresh and new all the
time for the consumer. However, the fast service. Clean and hygienic. It is the lifeblood of
our company. We can tell the consumer that We would like to be part of living comfortably.
Delicious to go with our food. And to feel like the prices are affordable and available to us.

2. Objective

Understands about the business delivery.

Understands about opening a restaurant.

Understands how to manage the model.

Understands about working with time.

Understands about today's consumer.

Understands about logistic.

Understands about advantages and comparing with competitor.

Understands about investor process and focus on profit point.

3. Benefits

Gain knowledge about process delivery

Able to apply the knowledge in real job in the future.

Can determine and competition in local market.

Created good attitude about business delivery

Know about process to create business and service customer.

Able to operate or manage the business to be success.

Add more experience, that over interesting.

Create thinking process to adapt for solving problem.

Provide the opportunities to get knoeledge for local people

4. Activities/Time Frame
Gantt chart and Time Frame of the study
Activities

November
1

1. Choice Topic
2. Searching information
Internet
3. Topic Submission
Fix problem
Search information
4. Introduction Submission
Background
Significant
Benefit
5. Study the business profile

Companies image
Logo and Brand

6. Study Analyze market

feasibility
STP Analysis
4Ps
Competitor
Advantages
7. Study technical Feasibility
Determine the
necessaryresource.
Comparing with
competitor
8.Study and Analyze the
financial of our business
Financial Annual
report
Determine cost
9. Study and management the
risk of our business
Risk Analysis and
Other
Control Risk Analysis
10. Project Advertising

December
4

January
4

February
4

1 2

Determine story broad

Prepare story broad

11. Writing and analyze

theReport
Evaluation
Restage
12. Checking Final-draft
13.Conclusion the
feasibilityof business and
suggestion
Require to submit paper to professor before continence to next topic points

5. The History Northeastern of Thailand

Isan food is distinct from Thai and Lao cuisines, but has elements in common with
each. The most obvious characteristics are the use of sticky rice that accompanies almost
every meal rather than plain rice, as well as fiery chiles. Popular dishes include tam mak
hung, or in central Thai,som tam (papaya salad), larb (meat salad) and gai yang (grilled
chicken). These have all spread to other parts of Thailand, but normally in versions which
temper the extreme heat and sourness favoured in Isan for the more moderate Central Thai
palate.

Conversely Central Thai food has become popular in Isan, but the French and
Vietnamese influences which have affected Lao cuisine are absent. The people of the region
famously eat a wide variety of creatures, such as lizards,frogs and fried insects such as
grasshoppers, crickets, silkworms and dung beetles. Originally forced by poverty to be
creative in finding foods, Isan people now savour these animals as delicacies or snacks. Food
is commonly eaten by hand using the sticky rice pressed into a ball with the fingers as a tool.
Soups are a frequent element of any meal, and contain either vegetables and herbs, noodles,
chunks of fish, balls of ground pork or a mixture of these. They are eaten using a spoon and
chopsticks at the same time.
http://en.wikipedia.org/wiki/Isan

6. Northeastern shared dishes

The cuisine of Northeastern Thailand generally feature dishes similar to those found
in Laos, as Isan people historically have close ties with Lao culture and speak a language that
is generally mutually intelligible with the Lao language.

Kai yang - marinated, grilled chicken.

Khao niao - Sticky rice is eaten as a staple food both in the Northeast as in the North
of Thailand; it is traditionally steamed.

Mu ping - marinated, grilled pork on a stick.

Lap - a traditional Lao salad containing meat, onions, chillies, roasted rice powder and
garnished with mint.

Nam chim chaeo - is a sticky, sweet and spicy dipping sauce made with dried chilies,
fish sauce, palm sugar and black roasted rice flour. It is often served as a dip with mu
yang, grilled pork).

Nam tok - made with pork (mu) or beef (nuea) and somewhat identical to lap, except
that the pork or beef is cut into thin strips rather than minced.

Som tam grated papaya salad, pounded with a mortar and pestle, similar to the Laos
Tam mak hoong. There are three main variations: som tam pu (Thai: ) with

salted black crab, and som tam thai (Thai: ) with peanuts, dried shrimp and

palm sugar and som tam pla ra (Thai: ) from the north eastern part of

Thailand (Isan), with salted gourami fish, white eggplants, fish sauce and long beans.
Som tam is usually eaten with sticky rice but a popular variation is to serve it with
khanom chin (rice noodles) instead.
Suea rong hai - grilled beef brisket.
Tom saep - Northeastern-style hot & sour soup.
Yam naem, a snack made of crumbled crisp rice balls, minced pork, ginger, green
chillies, peanuts and onion.
http://en.wikipedia.org/wiki/Thai_cuisine#Northeastern_shared_dishes

7. History of papaya salad

All of people think The papaya salad is a long tradition in the Northeast. But it is
not all the true story. Because papaya salads are create on 40th year ago. Not be surprise if
you think the papaya salads are creating on cold war era. America on that time comes to
Thailand for build Quarter to do proxy war in South East Asia on that time. After America
want to build read on the northeast of Thailand for the transport equipment to a combat area.
Those people take the Papaya seeds to be planted between two sides of the road. From that
time, people in the northeast of Thailand are creating new menu in his tradition. The symbol
of people, who came from northeast of Thailand, is the papaya salad.

Nowadays everyone in Thailand country are know, papaya salad from the people of
northeast, who came to find work, on the outside northeast of Thailand. For that reason some
northeast people are open papaya salad restaurant. The main ingredient to cook papaya salad
is comprised of papaya minced, garlic, lime juice, chili and other ingredient for your cook
another papaya salad on your style. In addition to papaya salad can nourishment your body by
component of papaya salad like chili, it has effect to reduce fat in human body.
http://www.panyathai.or.th/wiki/index.php/%E0%B8%AA%E0%B9%89%E0%B8%A1%E0
%B8%95%E0%B8%B3

10

Today the food companies are increase number for soling food. What does mean? It is
meaning the markets of food are biggest size. From the KBank research data tell the values of
market food are more than 8800 - 10000 million baht in year 2011. From the data analysis
this market will increase 15- 20% in next year. It is the big value for Thailand food market.
This market has 2 major types. The first is restaurant type and the second service type. The
first type is sale on the restaurant has shop. The last is service type. The main of the service
type is delivery. It has the 2 minor type 1. The first type is Delivery material for restaurant
and house. 2. Delivery instant food for person, who don't want to cook or go outside to the
restaurant. Why these service sections are interesting for Thailand markets? Because the
transition for Thailand has highly costs. For every person who was paid to go out to for lunch
or other meal. That makes Thai people like delivery service. The first delivery company in
Thailand is pizza hut. But the real first delivery company not pizza hut. That business is bento
delivery. The smaller business like proprietor, the single owner. They will cook for menu on
day by day EX. Monday will cook pork soup, fried rice and boiled egg. Tuesday will cook
pork omelets, rice and pot-stewed duck ETC. This is the delivery type from bento business.
Nowadays the Fast food companies almost use strategy like the delivery for the customer.
Those make the foods market are growth every year.
http://www.thaismefranchise.com/?p=8682#more-8682

11

Back to the small business like beanery or restaurants have more than 10000
restaurants around Bangkok. Some restaurants are selling papaya salad but many papaya
salad restaurants has problem. It is the quality of taste. Some time has felt like delicious, not
delicious and the favor is not inconstant. It is the big problem, if it from the same menu.
Some time the customer cannot go out office to have a lunch. Unfortunate for Thai people,
cost for travel in city are high and transportation take for long time. who Go to outside of
company and find good restaurants are not easy to choose qulity teate.
So we create the E-sarn Man company for delivery papaya salad for improve luxury
in papaya salad menu. Addition for our company is delivery. If you cannot go outside, we
will delivery to you inside.

E-sarn mean Local sources of food for us. When I heard from another in an instant
that we will sell anything from it and feel the spicy and delicious as a bubble of saliva. And it
is up to the Northeast.
Man means The strength of people in the Northeast. Who have to endure all the
hardships of the environment in the Northeast. It also represents the strength of our company
as well as good durability against the obstacles that continue to face difficulties in the future.
Man is also a word that will make people stick to the ear as well. The English-speaking man
that ends the sentence.

12

E-sarn Man means The spicy food is delicious, but it did not stop. Although, mouth
will swell it. However, People are not strong, but the taste of Northeastern food style. People
will not feel much spicy, but feel cannot stop it. It does enjoy eating the food of the
Northeast. That means we do have about good taste spicy, clean and healthy.

We want to convey to the northeast food of our company is to be sent to the customer
as soon as possible. When the customer see the name of our company will think about
Northeast foods immediately. And also makes it easier for customers. When the name of our
company easy to remember customer who will tell everyone to know too. And the reputation
of the company is more acceptable as well.

13

Chapter 2
Industry Profile
1. Nature of industry
People have demands on food because it is the basic to live for every person. That
mean those people want foods for all his life. Nowadays population in Thailand has 65.9
million people. The birth rate it can create the big marketing shares have big value 885,000
million baht from year 2011. The one of food is papaya salads. Its in the big food industries.
Demand for papaya salad will increase follow the population in Thailand too. So the over all
in food industries are increase 8.2% from year 2010. But it increase a little bit from the last
month because of the Thailands flood crisis on the October 2011.

http://www.oie.go.th/brief_economics/Dec2554.pdf page 7/14

14

So in this case papaya salads demand will increase too. Because it is the cheap price,
easily to full in stomach. papaya salads has many tape and menu in nowadays and the other
northeast foods

1.1 Type of papaya salads

Thai papaya salad

Fruit papaya salad

http://cookglobaleatathome.com/category/recipes-in-english/salad-recipes-in-english/

15

Papaya with Thai rice noodle

http://www.bloggang.com/mainblog.php?id=breathtakingspeed&month=16-012009&group=6&gblog=7

16

Spicy papaya salad with salted crab

http://www.oknation.net/blog/kangmatoom/2009/06/16/entry-1

Spicy papaya salad with fermented fish

17

Spicy papaya salad with salted crab and fermented fish

Papaya salad with horse crab

18

Spicy green papaya salad with bamboo shoot

Papaya with salted egg

19

1.2 The other Northeast foods

Roasting chicken

Roasted pork

Nam tok

20

Lap

Sai ua

Tom saep

21

Sticky rice

Soup asparagus

http://www.thainewsagency.com/business-news/27/04/2011/14126/
http://www.cps.chula.ac.th/html_th/pop_base/trend/trend_113.htm
http://www.ipsr.mahidol.ac.th/ipsr-th/population_thai.html

22

2. Situation of industry
Situation in nowadays for this industry is growing up more than last year. The last
year has flood in Thailand. This flood are do damage every industry in 4 mouths. It is the
cause of every industry in Thailand are stop for short term but it cannot stop food industry
grow. The estimate for the food industry from flood in Thailand is 50 million baht. It makes
this industry grow slowly. But it will not stop grow in short term. The populations in
Bangkok are 2.9million person. They are biggest population more than another province in
Thailand country. That mean the customer who want to buy papaya salads are more than
another province too.
The issue from editor of Asia Food Beverage Thailand (AFB Thailand) can
tell the result of the situation of industry like this:
The Massive Thai Floods Affect Food Supply Chain
The massive flooding in Thailand since late July has become the worst flooding the
country has experienced in 50 years, and is likely to be the worst flooding ever in terms of the
amount of water and people affected. Almost 8.2 million people and 2.4 million households
in 60 provinces, 591 districts and 4,259 tambons have been affected by floods, mainly in the
centre, north and northeast of the country, especially in Ayutthaya, Lop Buri, Chai Nat and
Nakhon Sawan, which were seriously hit.

The latest reports on 7 November 2011 showed that about 506 people have been
killed and two people are still missing in flood-related incidents. The Thai government

23

estimates the economic losses to be about $6.5bn (initial insurance loss estimates are in the
region of $3.3bn). Thailands Finance Minister reported that the countrys economy would
contract in the fourth quarter. The full year GDP growth estimate has been cut from 3.7% to
2%.

Thailands floods affected several industries supply chains, including the automotive,
electronics and food industry. And, the damage of the floods has not only affected those
within the country. In regard to the food industry, the Food and Agriculture Organization of
the United Nations (FAO) reported on 21 October that although no precise figures are
available, continuous rain and flooding is estimated to have damaged at least 1.6 million
hectares of standing crop in Thailand, representing more than 12% of total national cropped
area. And Thailand, which accounts for 30% of global rice exports, has already lost three
million tons of rice due to floods and this may push rice prices up.

In Japan, the food business may be affected by the Thai floods as well. For example,
the most famous Japanese restaurant, such as many sushi restaurants, may suspend sales of
some products, such as shrimp, squid and tuna, due to import price rises due to supply
shortages from Thailand. According to the Asahi Shimbun, Kura Corp., operator of the
Muten-Kurazushi sushi restaurant chain, a trading house, has warned that the prolonged
flooding in Thailand could slightly reduce the amount of food it procures for Kura
restaurants.

24

In the meantime, Nippon Meat Packers Inc. and Ajinomoto Co. have already
suspended their Thai chicken processing facilities due to the floods and plan to cover
immediate supply shortages with domestic inventories and production at other facilities.
Meanwhile, Maruha Nichiro Holdings Inc. cannot produce some products due to shortages of
cardboard and other packaging materials for transporting frozen food products from Thailand.
It is considering procuring such materials in neighboring countries, according to The
Mainichi Daily News.

Until now, no one has even been able to estimate how deeply the damage of the massive
floods will affect the global food industry. On behalf of Thai Trade & Industry Media Co.,
Ltd., I would like to express my sincere sadness and sympathies to those who have been
affected by these devastating floods, and hope we all can recover from this disaster together
soon.

From this issue, it makes understand the situation for food industry now and other
things for these industries. Why the delivery are boom in Bangkok province. The answer for
this question is behavior people of Bangkok. Those people want to go out from home and
find the good restaurant but the other provinces are not same. Because they think to eat at
home cause to save money. The last thing is trend of people nowadays. People want to have
good health. It not the new trends for today, but in the long term the worker who works in the
office has a bad health. Cause of they not take care himself.
http://www.ttim.co.th/home/food/ , http://www.mcot.net/cfcustom/cache_page/306104.html

25

3. Product/service
Papaya salads on set
Set 1 199 bath Common set
2 of papaya salad (crab p., Thai, sluttish, noodles or
cucumbers)
4 of Roasting chicken 10 bath, Sai-Aour 4000 g. or
2 of Spicy minced meat salad, Spicy minced bacon salad or Shoot salad
1 of Tome zap

kg. of Sticky rice

1 of Pepsi 1.25 liter

Set 2 299 bath Family set

3 of papaya salad
5 of Roasting chicken 10 bath, Sai-Aour 5000 g. or
Roasting fish 50 bath
3 of Spicy minced meat salad, Spicy minced bacon salad
or Shoot salad
1 of Tome zap
1 kg. of Sticky rice
1 of Pepsi 2 liter

26

Set 3 399 bath Party set

4 of papaya salad
5 of Roasting chicken 10 bath, Sai-Aour 5000 g. or Roasting fish 50 bath
3 of Spicy minced meat salad, Spicy minced bacon
salad or Shoot salad
2 of Tome zap
2 kg. of Sticky rice
1 of Pepsi 2 liter

Set 4 99baht for 2 person

2 of papaya salads
2 of Roasting 30 baht
Nam tok or Tom saep
sticky rice 10 baht

27

Set 5 49 baht for 1 person

1 each of papaya salad

1 of Roasting 20 baht
sticky rice 5 baht

The menu northeast foods

Thai papaya salad 25-30 bhat
spicy papaya salad fermented fish 25-30 baht
spicy papaya salad with salted crab 25-30 bhat
Green papaya salad pickled oysters 25-30 bhat
papaya with Thai rice noodle 25 baht
fruit papaya salad 35 baht
Cucumber Salad. 20 baht
Roasting chicken per stick 10-20 baht
Roasted pork per stick 30 baht
Spicy minced meat salad 30 baht

28

Nam tok 30 baht

lap 30 baht
Sai ua 10 baht/each
Tom saep 30 baht
sticky rice 40 baht/kg.
Soup asparagus 30 baht
Vegetables and the addition extra 10 baht/set

you can choose the set menu or create your own set by youself. After you choose we
will delivery to your place. The limit of Distance is 5 Kilometer around the Branch of E-sean
Man companys.

4. Vision

Be the leader in E-Sarn food in Thailand and have standard to delivery

services internationally

5. Mission
To innovator and pioneer of new marketing strategies in this all the time.
To have market share of the top 10 in this our business in 5 years.
To increase branches of E-Sarn Man Delivery to 50 stores within 5 years since
our beginning start our business.

To make satisfied to customer in 5 years.

29

6. Strategy
Corporate Level Strategy
E-Sarn Man organization structure is not
complexity and we choose to manage business by use
Diversification Strategy, it concerns with
distribute investment and diversification to market
and we decide on concentric diversification which we
expand to the market that relate with E-Sarn food
market by we have addition product for customers
such as delivery that respond for customers who love
Som Tam and E-Sarn food. Moreover, our customers
are convenient for buy our products are the gift for
customer's party or give a farewell party and save
cost for our customers by delivery secives. Therefore, we will manage to distribute in
systematization inside the organization for easy to perform work and we will improve and
develop capacity of production and operation to the best efficiency.

30

Business strategy
It refers to the aggregated strategies of single business firm or a strategic business unit
(SBU) in a diversified corporation. According to Michael Porter, a firm must formulate a
business strategy that incorporates cost leadership, differentiation or focus in order to achieve
a sustainable competitive advantage and long-term success in its chosen areas or industries.
Business level is an integrated and coordinated set of commitment and actions the firm uses
to gain a competitive advantage by exploiting core competencies in specific product markets
for E-Sarn Man Delivery has two core products in our business, we have E-Sarn food. E-Sarn
Man use Differentiation strategy because we need to different with competitors by were
additional delivery services for each festival, and etc. It responds to customers need to eat ESarn food by enjoy in them home. This is process of creating a business strategy forces and
organization to thoroughly an analyze and structure its business. The business strategy
process fulfils several important purposes in the company for example indicates industry
changes and key external trends and, identifies industry changes and key external trends.

31

Functional Level
Marketing Department
- Determine scope of business or scope of marketing.
- Specify the main target customer that is teenagers and employees in Bangkok, the
second target customer is general people who interested in our products.
- Identify the poisoning of our business.
- Define marketing mix strategies (4Ps).
- Make a high market share.
- Find method to set the selling price.
- Know competitors strategies.
- Identify distribution channels and promotions.
- Develop products and services, and define products quality.
- Survey demand of these products in the past time, present time, and future tendency.
General Management Department
- Arrange appropriate schedule (work and time).
- Improve management system internal organization.
- Make an administrative structure.
- Define to distribute work and duty to each department.
- Develop team work.
- Follow up and continue to evaluate work.

32
- Manage organizations structure, responsibility, and necessary duty
Human Resources Management Department
- Recruit employees who live near shop area.
- Training new employees.
- Compressed workweek.
- Tell about number of employee in the company.
- Define qualification of each employee.
- Assign employees working hours.
- Fit the salarys structure and compensation.
- Develop and improve employees skills.
Financial / Accounting Department
- Capital structure.
- Compare the cost of raw material between cash and credit payment.
- Sell product in cash payment only.
- Make an income statement, balance sheet every month.
- Control everything that relate with money.
- Improve system of accounting and financial to be standard.
- Evaluate fund investment and cash flow.
- Allocate the resource of capital.
- Control every financial budget including any taxation.

33

Industry Summary
E-Sarn Man organization structure is not complexity and we choose to manage
business by use Diversification Strategy, it concerns with distribute investment and
diversification to market and we decide on concentric diversification which we expand to the
market that relate with E-Sarn food market by we have addition product for customers and
use Differentiation strategy because we need to different with competitors by were
additional delivery service follow distance from E-Sarn man store to customers home and
etc. It responds to customers need our customers are convenient for buy our products are the
gift for customer's party or give a farewell party and save cost for our customers by delivery
services. Moreover we will manage to distribute in systematization inside the organization for
easy to perform work. Thai Trade center of food to countries east of 54 up to about 20
percent of their export orientation. Markets and production needs China and Europe the
market is a dramatic and Thai fruits that are high in demand.
So, from the situation industry, it make our company can adapt to customers need by
create channel of distribution product increase and create new things in chocolate market.
The first we create good service and we have door to door service that customer can order the
E-Sarn Food special delivery. Next we try to create new design that never been in market.

34

Chapter 3
Market Feasibility Study
1. Market Analysis

Thailand is located in Southeast Asia and is part of the Association of Southeast Asian
Nations (ASEAN). It is bordered by Cambodia on the east; Laos on the east and northeast;
Burma (Myanmar) on the northwest and west; and Malaysia on the south. It has a long
peninsula on the south which is nearly surrounded by the Indian Ocean on the southwest and
the Gulf of Thailand on the southeast.

According to the CIA's World Fact Book, Thailand has a population of 65 million
citizens, 85% of which are ethnic Thai.

Thailand's Political Outlook for 2011 and Beyond (P)

Without a doubt, Thailand's political situation is a mess and Thailand's political

outlook for 2011 and beyond does not look pretty.

For just over four years Thailand has endured an intensely adverse domestic political
climate. For most of those four years there has been political turmoil between various
factions; most notably between the political parties backed up by citizens who are poor and

35

come from rural settings and other parties representing the more wealthy and burgeoning
middle class from urban areas. Finally in May 2010, Thailand's domestic political climate
became so out of control, the current prime minister ordered a severe crackdown on the
opposition that resulted in a relative calm.

However, according to the Economist Intelligence Unit, Thailand's political problems

do not appear to be over and Thailand's political outlook for 2011 does not seem to be a
positive one.

Current Yingluck Shinawatra, Thailands new prime minister does seem to be

strengthening her hand and gaining more control over the governmental affairs of the
country. She has done so by working with a military group to crack down on the opposition
through a campaign of repression. Even though Yingluck is getting stronger and has the
powerful military behind her, she is not yet ready to call for early elections. EIU reports that
the current situation does not lend itself to elections because all opposition parties are
unlikely to support the outcome no matter which party receives the most votes.

Another potential problem that could potentially ad even further uncertainty and
struggle to Thailand's political outlook for 2011 and beyond is the health condition of the
very popular reigning monarch. The current monarch has long been seen as a stabilizing force
in Thailand's domestic affairs, but has not been seen in nearly a year. The king is in his

36

eighties and has been in a state of declining health for some time. Observers are not sure what
will happen to the monarchy if and when the king passes away.

Thailand's Economic Outlook 2011 and Beyond (E)

According to the forecast of the Economist Intelligence Unit, GDP growth in the Thai
economy will come in around 4% in 2011, with political uncertainty continuing to undermine
consumer and business confidence. However, as in the first half of 2010, although political
risks could hinder future investment, business operations in Thailand (particularly in the
countrys industrial zones) are likely to be generally unaffected in any direct way by political
unrest. Thus, as long as global demand continues to grow, Thailands export-oriented
manufacturers should continue to reap the benefits.

It should be noted that EIU consider a "double-dip" recession in the world economy to
be unlikely, and believe that the current softening of global growth is best understood as a
natural adjustment following a period of unsustainably rapid stimulus-driven expansion since
mid-2009.

Political difficulties are nevertheless likely to continue in Thailand to complicate the

public sectors plans for large-scale investment. Furthermore, although the tourism sector is
already showing signs of healthy recovery, further bouts of violence in the country would
stall this process.

37
In international trade the Economist Intelligence Unit forecasts that Thailands current
trade account will remain in the black, but the surplus will decline to the equivalent of 4.3%
of GDP on average in 2010-11, from 7.7% in 2009 when merchandise imports contracted
even more sharply than exports.

Although the recovery in global demand is slackening, EIU foresees Thailands

exporters will continue to show growth in revenue and will maintain their competitiveness in
number sectors, most notably electronics and vehicles. The import bill will also rise in 201011 as growth in consumption and investment resumes. The increase in imports will be
particularly strong this year, reflecting the steep drop recorded last year.

Thailand's Social Outlook 2010-2011 (S)

This hub takes a look at the political and economic outlook of Thailand for 2010-2011
and beyond. The main source of this outlook is the Economist Intellgence Unit (EIU).
According to the Economist Intelligence Unit report filed September 2010, the following are
the highlights of Thailand's political and economic outlook for 2010-2011:

Even though Thailand currently enjoys a relative calm following the violent end to
antigovernment protests in mid-May, Thailands political crisis does not appear to be
nearing an end.

Recently, Thailands current Prime Minister managed to strengthen his hand, but he
does not appear willing to risk calling an early election.

38

The government will continue to run a budget deficit for the next two years; the
shortfall will average 2.8% of GDP. The Bank of Thailand (BOT, the central bank)
will tighten monetary policy.

Owing to the strong performance of the economy in the first two quarters of 2010, the
Economist Intelligence Unit has revised up its GDP growth forecast for the year as a
whole from 4.1% to 7%. Growth will moderate to 4% in 2011.

Consumer prices will rise in 2010 after a year of deflation in 2009. However, inflation
will not accelerate rapidly, partly because of the strength of the baht, which has
appreciated sharply against the US dollar in recent months.

Thailands exporters are enjoying a rapid increase in revenue as a result of the

recovery of the global economy, and the current account will remain in surplus in
2010-11.

Thailand's Technology Outlook 2011 and Beyond (T)

Technology is an important factors to develop ability and competitive in business. We
have to follow and check technology trend, because nowadays technology has rapidly
change. We can apply technology to the tools for help to facilitate. In the present time have
many new technologies, so our company necessary to apply that technologies to be the best
efficiency. There are many technologies that our company uses such as

Manage finance and account system to be higher efficiency, by apply information

technology into the system.

39

Use software set to manage human resources.

Use a new machine to produce candy products.

Use computer gather data of inventory.

We use intranet system to communicate inside the organization.

Our company has high quality computers and internet network.

In every sale will save data into computer and print out bill when customer pay
money.

We have our web site for promote our shop.

We will print out purchase order by computer system

40

2. Competition Analysis(3C)
Competitor Analysis

Direct competitor

E-sarn man Company is a northeastern food plus delivery service all so direct
competitors will be northeastern restaurant, northeastern food cart or northeastern food stall,
but all of it mostly not has delivery service. Although food cart are likely delivery service but
it can send foot to your place immediately.
Competitor northeastern restaurant:

1.

2.

3.

4.

1. Som Tum Rod Det : Soi Ladprao 80 crossroad 22

41

Advantages:

location at living place

more parking

Disadvantage:

not have delivery

Can not order by phone

2. Som Tum Bangkok: No. 9, Soi Aree 3, Phaholyothin Road, Phayathai.

Advantages:

luxurious place
Free Wi-Fi Spot
Can order Off-site catering
Can pay VISA MASTER CARD

Disadvantage:

High price
Location at lane

http://www.somtumbangkok.com/home_pro.htm

3. Som Tum Kun Gun: Wachiratummasatid Sukhumvit 101/1 Bangchak

Advantages:

Nature atmosphere
Can be catering

Disadvantage:

not have delivery

High price

4. Al ma tum: Sukhumvit 63 (Ekamai) or Sukhumvit 71 (Klongton).

Advantages:

Can make Som Tum by youself

Garden style

Disadvantage:

limited parking
Not have delivery

http://www.almatum.com/index.htm

42

Indirect competitor

The indirect competitor of E-sarn Man Company will be food delivery service, mostly
can seen in TV commercial. For example:
The Pizza Company 1112
The Pizza Company introduced a fresh and innovative
approach to pizza by offering pizza lovers over 20 different
delicious toppings that are richer and thicker than competitor
together with a selection of great-tasting cheese blends and inviting appetizers to enhance the
total pizza experience.
http://www.pizza.co.th/pizza_about.php

KFC (Kentucky Fried Chicken) 1150

KFC is determined to be the best restaurant in Thailand.
The company strives to serve needs of consumers in all lifestyle
occasions as well as variety of menus which is not limited only
at its tasty fried chicken. The balanced diet concept is introduced to encourage consumers to
enjoy active lifestyle and balanced eating habit. Menu variety includes burgers, snacks, rice
menus, drinks and ice creams. In response to consumers changing eating habits.
http://www.kfcthailand.com/en/about_kfc_thailand.php

43

MK Delivery 02-248-5555
The first MK was opened at Siam Square as a Thai
Restaurant by Aunty Thongkham who bought this business
from Mrs. Makong King Yee (MK) since year 2505. She has been running this business with
love and kindness. The relationship between her and customers are like relatives. The famous
dishes at that time are Kao Man Kai, Pad Thai, etc.
http://www.mkrestaurant.com/corporate/index.html

Mc Delivery 1117
McDonalds serves a variety of high-quality foods
particularly protein menus from chicken, pork, beef and seafood
and offers customers with their favorite menus such as Big
Breakfast, Burgers, McNuggets, fried chicken and ice cream at anytime, anywhere.
http://www.mcthai.co.th/history_en.php
Chester's Grill 1145
Chester Food Co., Ltd. is a company executive Thai fast food.
Under the brand "Chester's Grill," this originated with its
commitment to quality Thai food with the initiative of CP group
of leading companies in Thailand. Famous for over 80 years, plans to expand through
franchise outlets.

44

http://www.chestersgrill.co.th/%E0%B9%80%E0%B8%81%E0%B8%A2%E0%B8%A7%E0%B8%81%E0%B
8%9A%E0%B9%80%E0%B8%8A%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3
%E0%B8%81%E0%B8%A3%E0%B8%A5%E0%B8%A5.aspx

Customer Analysis

Is point customer or promote product and services. Customer is help to know behavior
buying and using. In Bangkok have population about 5.7 million and in 4 location are Bang
krapi, payathai, jatujak and Bang rak have population about 300,000. E-sarn Man Company
is a delivery business, can comprehensive people around 1.9 million. The target of E-sarn
Man Company has age around 20-40 years old that who doesnt have time and comfortable
mania.
From this characteristic of our target market we can adapt all of this information to
improve our product and service in order to satisfy and attract the customer from our
competitor.
Competitive Analysis

Northeastern foods are the most popular of the Thai people as possible. For this
reason, Northeastern foods have a lot of restaurant business. Although there are always
competitive, but it low risk because Northeastern foods that can be sold by Thai people. In
terms of only Northeastern foods business, are medium of competitive and easy to entry in
market. E-sarn Man Company used this concept of delivery foods, it make different for
penetrate market from other Northeastern foods business. But delivery foods has high

45

competitive which has resulted from strong brand business such as The Pizza Company, KFC
(Kentucky Fried Chicken), Mc Delivery, MK Delivery and Chester's Grill. All of those
businesses are hard to break market share particular The Pizza Company and KFC.

3. STP Analysis

Segment target and Target market

Bangkok have population about 5.7 million can separate in to 17 aged rank. Our
product is E-sarn food which suitable for over 5 years people, but style of our business is
delivery. Delivery is suitable for everyone who doesnt have time and comfortable mania;
these people have age around 20-40 years old. That mean in Bangkok our business has
segmented around 1.9 million.

80-89,
70-79,
42503
150691

Bankok population

60-64,
175007 65-69, 143282

90-99, 8292

100+,
4225

5-.9, 403963

55-59, 227548
10-.14, 403108

50-54, 340177

0-4,
306484
0-4
5-.9
10-.14
15-19

45-49, 428549

15-19, 387762

20-24
25-29

20-24, 447655

40-44, 465860

30-34
35-39

35-39, 514407

25-29, 471139
30-34, 491056

40-44

46

However our business cannot effort all Bangkok area so we choose 4 area from 50
areas of Bangkok by population, position and life style on that area and after brainstorming
we choose Jatujak, Bang krapi, Bang rak and payathai.

70-79, 5782

80-89, 1771

90-99,
303

Jatujak

65-69, 5185

60-64, 6097

100+, 188

55-59, 8114

0-4, 7967

5-.9, 10760
10-.14, 11593

0-4
5-.9
10-.14

50-54, 11637
15-19, 12236
45-49, 14021

20-24, 13203

15-19
20-24
25-29

40-44, 14929

25-29, 14276

35-39, 14755 30-34, 14952

30-34
35-39

40-44

Our business chooses jatujak be the main branch of E-sarn man cause of location.
Jatujak have 4 universities and 11 schools to attractive segment target. Segment who live
around jatujak have around 57,000 people

47

70-79,
1697

80-89, 460
90-99, 79

Bang rak

0-4, 1865

100+, 37

65-69,
60-64, 1922 1691

5-.9, 2772

0-4

10-.14, 3237

55-59, 3579

5-.9

10-.14

15-19, 3456

15-19

50-54, 3720

20-24

20-24, 3788

25-29

45-49, 3895

30-34

25-29, 3762
40-44, 3976

35-39

35-39, 3579 30-34, 3705

Second place we have chosen is Bang rak cause Bang rak is the center of business
area.

A lot of businesses are located here. So lunch time there will be a lot of people find

some food for lunch. Our product have created for rush hour that why we choose Bang rak to
be target. Segment target in this area are at least 15,000 per days.
70-79, 80-89, 918
3406

Bang krapi

65-69, 3477

100+, 57
0-4, 8358

90-99, 137

60-64, 4282
5559,
5679 50-54, 8363
45-49, 10998

5-.9, 11538
10-.14, 10236
15-19, 9031

0-4
5-.9
10-.14
15-19
20-24

40-44, 13426

20-24, 10800
25-29, 13557

35-39, 14793
30-34, 15189

25-29
30-34
35-39

We Choose Bang krapi because it has Ram Kum Hang University (Ram Kum Hang
University is a very big university in Thailand) and can most expand area to delivery.
Segment target of this area are around 55,000.

48

80-89,
928

70-79, 2548

90-99, 149

Payatai

100+, 42

65-69, 2087
60-64, 2428
55-59, 3385

5-.9, 4876
10-.14, 5592

50-54, 4765
15-19, 5292
45-49, 5942
20-24, 6909

0-4, 3662
0-4
5-.9
10-.14
15-19
20-24
25-29

40-44, 6903
25-29, 6272
35-39, 6701 30-34, 6576

30-34

The reason we choose Payathai is similarity with Bang rak because of center of
business but another reason to choose this area because to support Bang rak in rush time.
Segment target in this area are around 25,000.
When we calculate all places which we had distributor our segment will have around
150,000
Positioning
Our company position is high image and tries to by the luxury. We do this for
expand market change from sale the low-mid class, sale for all class in Thailand. We try to
create an image or an identity our products, brand or company in our targeted markets mind.
We position our products on promoting and adding value papaya salad.

49

4. Marketing mix

I.

Product

The good quality product is the good profit in the future. Those are guaranteed for
customer buy our product next time. Our company think new many all time to move the idea
from nonsense to by the real thing in the near future.

II.

Price

Papaya salad set price on ceils base revenue for Bangkok peoples. We sell the
strategic Cheap price when the offical or event in Thailand culture. The 4 Branch of E-sean
Man companies in chatuchak zone, phyathai zone , naaram zone, bang-rak and Si Lom zone

III.

Place

Our places are the best position to sale and send delivery. Because of the populations
in that zones are very popular. The other factor for why that zone is popular, it is near the
BTS station, the transportation for people in Bangkok. Thats mean, where the residences are
near some transport to go around Bangkok. That zone is very popularity in the future.

50

IV.

Promotion

The way to communicate the customers, who want to eat papaya salads. The first
choice, business will start the adverting by leaflet. We should leaflet on nearby branch of the
E-Sarn Man Company. The 4 Branch of E-sean Man companies in chatuchak zone, phyathai
zone , naaram zone, bang-rak and Si Lom zone. That is the all 4 zone to send delivery to
customers in Bangkok. Second, make the facebook fan page for contact and revise our
customer order too. The radios in bangkok are the way to lurch the advertising because
transition on road quite is stop more than travel to the office. Every car needs the information
to change way or listening music on radio show. Our activities are the way to make promote
our business event online on internet like facebook or twitter.

51

5. Sale Forecast

A person around Bang krapi, payathai, jatujak and Bang rak has about 300,000 and can comprehensive people by delivery by 1 million.
Estimate 5% of them buy my product is 100 bath per month equal 50,000 x 100 = 5,000,000 bath
Sale forecast of our company in 5 year will be follow:

Year 1

January

February

March

April

May

June

July

August

September

October

November

December

total

5,000,000

5,500,000

6,050,000

5,445,000

4,900,500

5,880,600

5,939,406

5,345,465

4,810,919

6,254,195

5,941,485

6,000,900

67,068,469

250,000

275,000

302,500

272,250

245,025

294,030

296,970

267,273

240,546

312,710

297,074

300,045

3,353,423

5,250,000

5,775,000

6,352,500

5,717,250

5,145,525

6,174,630

6,236,376

5,612,739

5,051,465

6,566,904

6,238,559

6,300,945

70,421,893

20,000

15,000

Leaflet

5,000

5,000

Other

5,000

30,000

revenue

selling
delivery
revenue
total
revenue
expense

Poster/Vinyl

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

5,000

35,000

5,000

5,000

5,000

25,000

10,000

25,000

5,000
5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

25,000

5,000

5,000

25,000

5,000

5,000

25,000

190,000

total
expense

5,000

52

Year 2

January

February

March

April

May

June

July

August

September

October

November

December

total

6,100,900

6,710,990

7,382,089

6,643,880

5,979,492

7,175,390

7,247,144

6,522,430

5,870,187

7,631,243

7,249,680

7,322,177

81,835,600

305,045

335,549

369,104

332,194

298,975

358,770

362,357

326,121

293,509

381,562

362,484

366,109

4,091,780

6,405,945

7,046,539

7,751,193

6,976,074

6,278,466

7,534,160

7,609,501

6,848,551

6,163,696

8,012,805

7,612,165

7,688,286

85,927,380

20,000

15,000

Leaflet

5,000

5,000

Other

5,000
30,000

revenue
selling
delivery
revenue
total revenue

expense
Poster/Vinyl

total expense

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

5,000

35,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

25,000

10,000

25,000

5,000

25,000

5,000

5,000

25,000

5,000

5,000

25,000

190,000

53

Year 3

January

February

March

April

May

June

July

August

7,452,177

8,197,395

9,017,135

8,115,421

7,303,879

8,764,655

8,852,301

7,967,071

372,609

409,870

450,857

405,771

365,194

438,233

442,615

398,354

September

October

November

December

total

7,170,364

9,321,473

8,855,400

8,943,954

99,961,225

358,518

466,074

442,770

447,198

4,998,061

revenue
selling
delivery
revenue

7,824,786

8,607,265

20,000

15,000

Leaflet

5,000

5,000

Other

5,000
30,000

total revenue

9,467,991

8,521,192

7,669,073

9,202,887

9,294,916

8,365,425

7,528,882

9,787,547

9,298,170

9,391,151

104,959,286

expense

Poster/Vinyl

total expense

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

5,000

35,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

25,000

10,000

25,000

5,000

25,000

5,000

5,000

25,000

5,000

5,000

25,000

190,000

54
Year 4

January

February

March

April

May

June

July

August

8,803,954

9,684,349

8,715,914

7,844,323

7,059,890

8,471,868

8,556,587

7,700,928

440,198

484,217

435,796

392,216

352,995

423,593

427,829

385,046

September

October

November

December

total

6,930,836

9,010,086

8,559,582

8,645,178

99,983,495

346,542

450,504

427,979

432,259

4,999,175

revenue
selling
delivery
revenue

9,244,151

10,168,566

20,000

15,000

Leaflet

5,000

5,000

Other

5,000

30,000

total revenue

9,151,710

8,236,539

7,412,885

8,895,462

8,984,417

8,085,975

7,277,377

9,460,591

8,987,561

9,077,437

104,982,670

expense

Poster/Vinyl

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

5,000

35,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

25,000

10,000

25,000

5,000

25,000

5,000

25,000

190,000

5,000

5,000

5,000

5,000

25,000

5,000

total
expense

5,000

5,000

55

Year 5

January

February

March

April

May

June

July

August

8,003,954

8,804,349

7,923,914

7,131,523

6,418,370

7,702,044

7,779,065

7,001,158

400,198

440,217

396,196

356,576

320,919

385,102

388,953

8,404,151

9,244,566

8,320,110

7,488,099

6,739,289

8,087,147

8,168,018

20,000

15,000

Leaflet

5,000

5,000

Other

5,000
30,000

September

October

November

December

total

6,301,043

8,191,355

7,781,788

7,859,605

90,898,169

350,058

315,052

409,568

389,089

392,980

4,544,908

7,351,216

6,616,095

8,600,923

8,170,877

8,252,586

95,443,077

revenue
selling
delivery
revenue
total revenue

expense

Poster/Vinyl

total expense

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

5,000

35,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

25,000

10,000

25,000

5,000

25,000

5,000

5,000

25,000

5,000

5,000

25,000

190,000

56

Explanations
Due to our company is new for market and the customer never know our
products so companys sale in the first year will be lower. In the second year sales
will be better than the first year because the customer begin to know about our. In the
third year sale will be increase and after launch the company we will receive more
customers and can attract market shared in third year. From the estimation of our
company more than 3 years we will have no direct competitors, but we have indirect
competitors such as pizza delivery and one disc food delivery. We always get more
revenue on April because of summer customer do not want going out of eat at
restaurant and that month. At 4 month of first year we promote our product by leaflet
and then we always promote my product every 3 month, it show promotion in this
month and discount. From year 4 and 5 sales will be constant revenues.

57

Chapter 4
Investment Analysis
1. Pre Operating Cost
Companys name signboard / billboard

The signboard would be white background, chefs picture hold Papaya Salads
dish, and letter would be in red. The letters and picture is made by special sticker
which use for outdoor signboard, long lasting for 5-7 years according to the sun light
and the rain. The total size including background is about high 1 meters and wide 1
maters. Total companys name signboard is 1 maters, cost is 130/1 meters. The price
for companys name signboards is 10,000 baht include installation service, and newly
registered 50 baht each store.

58

Total pre operating cost:

No. Detail

Cost

1.

Company's signboard

10,000

2.

Inkjet Outdoor (Logo) 130*4

520

3.

Registration fee 50*4

200

Total

10,720

59

2. Investment Cost
Building
Our company is running business in Bangkok province in 4 zone Bang krapi,
payathai, jatujak and Bang rak zone. arounds that zone are very popular. Cause the
business zone and residence zone are near the BTS stration

Jatujak zone, 28,000 baht /month. It is a center and office.

http://www.thaihometown.com/buildings/6361

60

Bang krapi zone, Rent 29,000 bant/month. soi Ramkhamhaeng 12 near the
mall 2
http://www.thaihometown.com/buildings/13676

61

Bang rak zone. Rent 30,000 baht / month

http://www.thaihometown.com/buildings/7942

62

Phyathai zone, No.16 soi. ratcha khru Phaholyothin Road 28,000 baht /month
http://www.thaiproperty.in.th/View.aspx?PostID=75505

Total rent 115,000

63

Layout

Office

Kitchen

64

1) Investment cost (only one branch)

Item

Picture

Unit

Price
per unit

Useful life
per year

Annual Dep

Month Dep

7000.00

583.33

218.00

18.17

100.00

8.33

370.00

30.83

50.00

4.17

83.00

6.92

29.67

2.47

total price

Fridge

35,000
35,000

Mortar

218
436

Steamer

250
500

Sink
(MEX
C80)

1850
1,850

Chopping
block
(mediumsized)

150
150

Chopping
block
plastic
(24.5x40.
5x1.5)

249
249

Chopping
block
(smallsized)
(20x30x0
.7)

89

89

65

Plastic
trays
(42x4.5)

80

240.00

20.00

87.20

7.27

61.60

5.13

68.00

5.67

35.80

2.98

38.25

3.19

26.00

2.17

86.50

7.21

240
Pot 8 litre

436
436

Pot
handle 14
cm.

308
308

Oven
broiler
No.20

340

340

Basin 50
cm.

179
179

Cleaver
7
Classic

153

153

Carving
knife 8
Classic

104
104

Dipper 3

173
173

66

Funnel

44

44.00

3.67

950.00

79.17

10

35.30

2.94

176

Gas stove

4750
4,750

Trashcan
18 litre

353
353

Telephon
e home
panasonic
kx-ts500

480

480

96

Computer

10000

10,000

2000

166.67

3,800

15,200

3040
11619.31

253.33
968.27

= 55966 x 4

= 223864 bath

Fire
extinguis
hers
Total

Mix all of 4 branches is:

Total price

Annual Dep. Per year = 11619.31 x 4= 46477.26 bath

Month Dep

= 968.27 x 4 = 3873.10 bath

67

2) Investment Depreciation

Useful life
Year 1

total price

total price

per year

Annual Dep

Month Dep

after Dep.

Fridge

140,000.00

28,000.00

2,333.33

Mortar

1,744.00

872.00

72.67

872.00

Steamer

2,000.00

400.00

33.33

1,600.00

Sink (MEX C80)

7,400.00

1,480.00

123.33

5,920.00

600.00

200.00

16.67

400.00

996.00

332.00

27.67

664.00

356.00

118.67

9.89

237.33

Cost type

112,000.00

Chopping block
(medium-sized)
Chopping block
plastic
(24.5x40.5x1.5)
Chopping block
(small-sized)

68

(20x30x0.7)
Plastic trays
(42x4.5)

960.00

960.00

80.00

Pot 8 litre

1,744.00

348.80

29.07

1,395.20

1,232.00

246.40

20.53

985.60

1,360.00

272.00

22.67

1,088.00

716.00

143.20

11.93

572.80

612.00

153.00

12.75

459.00

Classic

416.00

104.00

8.67

312.00

dipper 3

692.00

346.00

28.83

346.00

Funnel

704.00

176.00

14.67

528.00

3,800.00

316.67

Pot handle 14
cm.
Oven broiler
No.20

Basin 50 cm.
Cleaver 7
Classic
carving knife 8

gas stove

19,000.00

69

trashcan 18 litre

15,200.00

1,412.00

10

141.20

11.77

1,270.80

1,920.00

384.00

32.00

1,536.00

Computer

40,000.00

8,000.00

666.67

32,000.00

Total

223,864.00

46,477.27

3,873.11

telephone home
panasonic kxts500

177,386.73

70

Useful life
Year 2

total price

per year

Fridge

112,000.00

Mortar

total price
Annual Dep

Month Dep

after Dep.

28,000.00

2,333.33

84,000.00

872.00

872.00

72.67

Steamer

1,600.00

400.00

33.33

1,200.00

Sink (MEX C80)

5,920.00

1,480.00

123.33

4,440.00

400.00

200.00

16.67

200.00

664.00

332.00

27.67

332.00

(20x30x0.7)

237.33

118.67

9.89

118.67

Plastic trays

960.00

960.00

80.00

Cost type

Chopping block
(medium-sized)
Chopping block
plastic
(24.5x40.5x1.5)
Chopping block
(small-sized)

71

(42x4.5)

Pot 8 litre

1,395.20

348.80

29.07

1,046.40

985.60

246.40

20.53

739.20

1,088.00

272.00

22.67

816.00

572.80

143.20

11.93

429.60

459.00

153.00

12.75

306.00

Classic

312.00

104.00

8.67

208.00

dipper 3

346.00

346.00

28.83

Funnel

528.00

176.00

14.67

352.00

15,200.00

3,800.00

316.67

141.20

11.77

Pot handle 14
cm.
Oven broiler
No.20

Basin 50 cm.
Cleaver 7
Classic
carving knife 8

gas stove
trashcan 18 litre

1,270.80

11,400.00

72

10

1,129.60

telephone home
panasonic kxts500

1,536.00

384.00

32.00

1,152.00

Computer

32,000.00

8,000.00

666.67

24,000.00

Total

177,386.73

46,477.27

3,873.11

131,869.47

73

Useful life
Year 3

total price

per year

total price
Annual Dep

Month Dep

after Dep.

56,000.00

Cost type

Fridge

84,000.00

28,000.00

2,333.33

Mortar

1,744.00

872.00

72.67

872.00

Steamer

1,200.00

400.00

33.33

800.00

Sink (MEX C80)

4,440.00

1,480.00

123.33

200.00

200.00

16.67

332.00

332.00

27.67

(20x30x0.7)

118.67

118.67

9.89

Plastic trays

960.00

960.00

80.00

2,960.00

Chopping block
(medium-sized)
Chopping block
plastic
(24.5x40.5x1.5)
Chopping block
(small-sized)

74

(42x4.5)

Pot 8 litre

1,046.40

348.80

29.07

697.60

739.20

246.40

20.53

492.80

No.20

816.00

272.00

22.67

544.00

Basin 50 cm.

429.60

143.20

11.93

286.40

306.00

153.00

12.75

153.00

Classic

208.00

104.00

8.67

104.00

dipper 3

692.00

346.00

28.83

346.00

Funnel

352.00

176.00

14.67

176.00

11,400.00

3,800.00

316.67

141.20

11.77

Pot handle 14
cm.
Oven broiler

Cleaver 7
Classic
carving knife 8

gas stove
trashcan 18 litre

1,129.60

7,600.00

75

10

988.40

telephone home
panasonic kxts500

1,152.00

384.00

32.00

768.00

Computer

24,000.00

8,000.00

666.67

16,000.00

Total

131,869.47

46,477.27

3,873.11

88,788.20

76

Useful life
Year 4

total price

per year

total price
Annual Dep

Month Dep

after Dep.

28,000.00

Cost type

Fridge

56,000.00

28,000.00

2,333.33

Mortar

872.00

872.00

72.67

Steamer

800.00

400.00

33.33

400.00

2,960.00

1,480.00

123.33

400.00

200.00

16.67

200.00

664.00

332.00

27.67

332.00

(20x30x0.7)

237.33

118.67

9.89

118.67

Plastic trays

960.00

960.00

80.00

Sink (MEX C80)

1,480.00

Chopping block
(medium-sized)
Chopping block
plastic
(24.5x40.5x1.5)
Chopping block
(small-sized)

77

(42x4.5)

Pot 8 litre

697.60

348.80

29.07

348.80

492.80

246.40

20.53

246.40

No.20

544.00

272.00

22.67

272.00

Basin 50 cm.

286.40

143.20

11.93

143.20

153.00

153.00

12.75

Classic

104.00

104.00

8.67

dipper 3

346.00

346.00

28.83

Funnel

176.00

176.00

14.67

7,600.00

3,800.00

316.67

141.20

11.77

Pot handle 14
cm.
Oven broiler

Cleaver 7
Classic
carving knife 8

gas stove
trashcan 18 litre

988.40

3,800.00

78

10

847.20

telephone home
panasonic kxts500

768.00

384.00

32.00

Computer

16,000.00

8,000.00

666.67

Total

88,788.20

46,477.27

3,873.11

384.00

8,000.00

44,572.27

79

Useful life
Year 5

total price

per year

Fridge

28,000.00

Mortar

total price
Annual Dep

Month Dep

after Dep.

28,000.00

2,333.33

1,744.00

872.00

72.67

872.00

400.00

400.00

33.33

1,480.00

1,480.00

123.33

200.00

200.00

16.67

332.00

332.00

27.67

(20x30x0.7)

118.67

118.67

9.89

Plastic trays

960.00

960.00

80.00

Cost type

Steamer

Sink (MEX C80)

Chopping block
(medium-sized)
Chopping block
plastic
(24.5x40.5x1.5)
Chopping block
(small-sized)

80

(42x4.5)

Pot 8 litre

348.80

348.80

29.07

246.40

246.40

20.53

No.20

272.00

272.00

22.67

Basin 50 cm.

143.20

143.20

11.93

459.00

153.00

12.75

306.00

Classic

312.00

104.00

8.67

208.00

dipper 3

692.00

346.00

28.83

346.00

Funnel

528.00

176.00

14.67

352.00

3,800.00

3,800.00

316.67

141.20

11.77

Pot handle 14
cm.
Oven broiler

Cleaver 7
Classic
carving knife 8

gas stove
trashcan 18 litre

847.20

81

10

706.00

telephone home
panasonic kxts500

384.00

384.00

32.00

Computer

8,000.00

8,000.00

666.67

Total

44,572.27

46,477.27

3,873.11

2,790.00

82

Chapter 5
Production and Operations Analysis
1. Product Characteristic

Without a doubt, Som tam or Som tum is a very popular green papaya salad that
illustrates most characteristics in the Thai cuisine. Its sour (lime), hot (chili), sweet
(sugar) and salty (fish sauce).

A typical Som tam will contain chili, sugar, garlic, lime, fish sauce, maybe raw
crab, shrimp paste, yard long beans, tomato and hog plums but each one in Thailand
will have own favorite way to make it.

There's also a considerable variations across Thailand. In the Central Thailand

(Bangkok), Som tam tends to be sweeter and contains crushed peanuts. These urban
Thais also worried about having brined crabs which are always served raw and have a
strong fishy smells.

In the West, you may also see Som tam using apples, cucumbers, carrots, and
other firm vegetables or unripe fruit wherever unripe mangoes are hard to find.

83

2. Type of papaya salad

Papaya salad with crab Pickled

Traditionally in Cambodia, this Salad is served with Pickled Crab. It is very

hard to find in the West, so the recipe for this has been omitted. Take Pickled Crab,
add 1 Pickled Crab to the Mortar along with the Garlic, Chilies, Dried Shrimp and
Lime Zest.

Papaya salad with Shellfish Pickled

84

Green papaya salad and Thai green papaya salad with Shellfish Pickled Put
lemon and pickled green papaya salad, Shellfish Pickled do not have the concentrated
juice. Taste it. For those who do not like green papaya salad and spicy

Papaya salad Thai

The different between Thai and Laos are the peanut and dried shimp...Thai
stlye are more likely sweet and spicy...Laos stlye are more spicy and strong taste with
fish paste or salty crab. But both goes perfectly with sticky rice and cabbage.
Papaya salad with sluttish

85

This menu used to have pickled fish. To participate in cooking. Fermented

salty, fragrant and unique. Maybe people lack food san sluttish food, its not style.
Papaya salad green papaya salad with fermented fish would be.

Papaya salad with noodles

Green Papaya Salad mix with rice vermicelli noodles (Lao style) or Som Tum
Shue in Thai. This is one popular salad to make green papaya salad to mix with
cooked rice vermicelli noodle. Double the amount of fish sauce, shrimp paste, lime,
sugar and dried shrimp in the mortar. Dish the green papaya salad into a bowl and toss
with rice noodle before serving.

86
Papaya salad by cucumbers

This salad was so elegant and simple. Fresh and cleansing to the palate. In a
mortar and pestle add and crush to a smooth paste in the following order, salt, garlic,
chilies, sugar, lime juice and water.

Papaya salad by fruits

87

Papaya fruit taste delicious, but health-conscious menu with built-in. Papaya is
rich in fruit. Filled with various kinds of vitamins. Delicious and healthy. cook same
like a papaya salad.

3. Type of grilled
Roasting chicken

This Thai recipe for Lime Roast Chicken is super-delicious, with crispy skin
and tender meat beneath. You'll love the sweet lime flavor of this roast chicken,
which makes a perfect meal to serve for any social gathering as well as for everyday
meals. Add as much or as little chili as you like - the lime sauce will still taste just as
sweet! Includes lots of tips on how to roast chicken, so you'll be sure to get your roast
chicken just right. An easy roast chicken recipe to make - and the results are fantastic.

88
Roasting pork

Roasting pork cut into pieces for roasting. The grill over medium heat until
very soft yellow. Enough to cut into thin slices. Sauce, mix sugar and crush the fish
sauce, tamarind juice cooked with a taste of the salty, sour, sweet (for the sour taste
that I would have to put lemon juice also) put cayenne pepper, rice, beans and stir to
combine a sedge, onion, coriander. Western Road, stir well serve with grilled pork
neck.

89
Roasting fish

Fish recipe that can either be baked indoors, OR grilled on BBQ. A variety of
white-fleshed fish can be used in this recipe, including red snapper, gray mullet,
rainbow trout, tilapia, or whatever you have that's fresh and good. If you prefer a
more authentic approach, bake your fish in banana leaves instead of foil.
Sai-Aour

Sai-Aour is a types of foods grilled, smoked, eaten with rice. Served with fresh
ginger, fresh chillies, shallots and lemon delicious Sai-Aour a little spicy. Made from
roasted pork chops with seasoned salt and curry leaves are fragrant bergamot. The
sausage is one Sai-Aour. The circular spiral coil. Stacked in a circle.

90

4. Other
Spicy minced meat salad - pork, chicken And Spicy minced bacon
salad

This is one of Thailand's most beloved dishes, larb or spicy salad. This dish
originates from Thailand's north east (Isaan) and is traditionally eaten with sticky rice,
well garnished with lots of cold vegetables. Serve garnished (if desired) with sliced
cucumbers, sprigs of cilantro and sliced wedged of plain old white cabbage. This is
beautiful on its own, with either steamed jasmine rice or sticky rice, or as a part of a
larger Thai style dinner.

91
Bamboo Shoot Salad Northeastern Style

Thai style fresh bamboo shoots salad on a bed of crispy jicama and bean
sprouts. The spicy cilantro and mint dressing is very versatile and can be used as a dip
or over steamed fish or chicken. Toasted rice powder is the essential element that
lends a unique, nutty aroma without the cloying heaviness sesame oil. Combine all the
dressing ingredients. Taste and adjust to achieve the right balance of tanginess,
spiciness, and saltiness

92
Spicy minced raw meat and raw blood

This dish is made with raw meat and raw blood. Most commonly the meat is
boiled and served in a spicy salad with fresh chili peppers served with a side of fresh
vegetables and sticky rice.

Tome zap

93

Northeast-Style Spicy Soup with Rib-eye Pork "Tasty soup" as saep means
"tasty" Tome zap is a spicy soup of Isan (northeastern Thailand) origin. This version
is with beef , and served in a means fire pot.

Spicy minced Vermicelli

Hot and spicy food is normally on the table of every meal in Thai house,
particularly at dinner, the biggest meal of day. And Thai Vermicelli Salad or Yum
Wun Sen is all day dining. Its healthy and low fat. You can make it less spicy or
more spicy as you wish.

94
Sticky rice

Hot Thai Sticky rice with good tasted

Vegetables set (for add)

Many fresh vegetables every days direct from farm in one set .

95

5. Product process
Nowadays, people always interesting to growing sell foods service, because
this business is the individual business that can make decision by self. Then make the
sell foods service more competition rather than part times, many company try to fine
the ways threat act people by their product and make opportunities to expand business
in future. In addition, customer will focusing to company service that attract them to
prefer in product such as promotion, advertising, packaging etc..All of all are
important to create service to customer. Our company focusing on fast delivery
product from produces stages to customer destination to make them satisfy and
loyalty. Then we have service into 1 method.

96

6. Service process
E-Sarn Man Delivery

1. Press like to E-Sean Man Delivery

2. Select E-Sarn Man Delivery Manu
3. Receive order set of Manu via face book
4. Make the product
5. Check the order
6. Delivery the customer order
7. Feed backs to E-Sarn Man Delivery

97

Our service will start from the think to change something normal in to the
standard. The tool for company service is facebook and creative. It is the powerful to
make service process running smooth. our company will make process fast time.

7. Process and packaging

After the customer order process are done. The kitchen will make the process
in fast time. Our packaging is the simple. It is only Plastic bags. We have time to pack
in 3-5 minute and delivery to customer by motorcycles and send to the customer. But
the next year we will change it to little box. Collect product to delivery in the box of
heat and delivery to the customer just in time.

8. Raw material
Raw material, we have a standard from supplier, which we used as a raw
material for cooking the standard raw material, because the sources of our raw
materials come from the standard of the country are CP Cooperation and
Kindeemeepak Company. That makes customers peace of mind in our raw materials
in the cooked food to consumers. The cost of raw material is 50% of sale.

98

Details of raw material follow:

Tomato

Peanut

Papaya

Kaffir lime

Chinese Cabbage

Cow-pea

Ginger

Curcuma

Sweet basil

Mint

Galangal

Spring onion

Cucumber

Parsley

Lemongrass

Celery

Dried chilli

Garlic

Long coriander

Pork

Coriander root

Dried shrimp

Vermicelli

Chitterlings

Onion

Lemongrass

Chicken

Pig liver

Sparerib

Whole White

Salt

Lemon

Ground dried

Palm sugar

Pepper
Egg

Chicken sauce

chilies
Salted egg

Black pepper

Sugar

Field crab

Oil

Fish sauce

Light soy sauce

Pickled fish

Dressing

Ripe tamarind

Shrimp paste

Roasted uncooked
rice

Shallot

Water mimosa

Chopped pork

Fish

99

9. Labor and worker

All of Job Qualification is only 1 branch.

Chef 2 position
Job Qualification

Experience in cooking E-Sarn food at least 3 years

Male/Female, age not over 50 years

Love of cooking

Industrial, patient and discipline in workplace

Job Detail

Chef of E-Sarn food

Salary: 15,000/ Month

Chef Assistant 2 position

Job Qualification

Experience in cooking E-Sarn food at least 1 years

Not limited degree

Male/Female, age not over 50 years

Love of cooking

Industrial, patient and discipline in workplace

Job Detail

An assistant of E-Sarn food

Salary: 12,000/ Month

100

Carter 5 position
Job Qualification

Males aged 22-30 years

Education grade 9 up

Expertise in the Bangkok metropolitan area as well

Driving license

Have motorcycle will be considered a special case

Have responsibility

Job Detail

Sent product in the Bangkok metropolitan area

Salary: 10,000/ Month

Total salary
Detail

Unit Salary

Total(baht)

Chef

15,000

30,000

Chef Assistant

12,000

24,000

Carter

10,000

50,000

Total

104,000

Overhead cost (only one 1 branch.)

101

10. Operations cost

Water
Price
Total
Unit.

Multiply

Unit cubic meters

(Baht)

(Baht).
12.54

10.00

125.40 Baht

15.35

5.00

76.75 Baht
Total

202.15 Baht

General Services: 350.00 Baht

VAT (7%): 38.65 Baht
Total 590.80 baht

102

Electricity

Detail

Watt

Hour

Unit

Total
unit/day

Neon light(indoor and out door)

50

13

20

13

Fridge

220

24

6.5

Computer

1000

13

13

Hood fan

220

13

2.86

Total unit 35.36

Total unit per month 1060.80

3.423
3631.12
General Services

312.24

unit
baht/per unit
baht
baht/ month

FT cost 1060.8*-0.06 = -63.65

baht

VAT 7%

271.58

baht

4151.29

baht

Total

103

Telephone and internet

Internet

590

Baht per month

Estimate Telephone

300

Baht per month

General Services

200

Baht per month

Vat

7%
Total

76.3

Baht per month

1160.3

Baht per month

Fuel

Gas

3%

of sale

Fuel (motorcycle)

2%

of sale

Maintenance

Motorcycle

2500

Baht per month

104

Total operations cost

Cost (baht/month)

operations
Salary

104,000.00

Overhead cost
Water

590.80

Electricity

4151.29

Telephone and internet

1160.30

Fuel(variable)

3% of sale
2500.00

Maintenance
Total

5% of sale +112403.39

All of branch:
Fuel (variable)

5% of sale

Salary

416,000

Baht per month

Overhead cost without fuel

23,609.56

Baht per month

Maintenance

10,000

Baht per month

Total

449,609.56

Baht per month

105

Chapter 6
Administration Analysis

1. Organization Management
Organizational structure
The main tasks are as follows.
1) The executive responsible for finance, accounting, maintain the cleanliness
of the service.
2) The cooking is responsible for the preparation of raw materials cooked food
or cook according to customer orders to maintain cleanliness. Tools and equipment
such as plates, bowls, spoons, cooking spoons, forks, knives and kitchen equipment to
clean and ready for use to maintain cleanliness in the customer service and food.
3) The customer is responsible for the delivery of ordered items. Keep money
and other facilities to customers.

106
Logo
E-Sarn Man logo to advertising and show our
company images to customer. We use logo into package
product for customer to see and remember our. Our logo is
mean Delicious, Cleanness, and Delivery

Organizational chat

Manager

Assistant Manager

Accounting officer

Receiver for order

Chef

Staff for driver

107
Office staff
Cashier Staff 1 position
Job Qualification

Female, aged 20 years up

Bachelors degree or higher

Circumspection and care to work

If you have experience in the restaurant will be considered a special

case

Job Detail: Cashier

Salary: 10,000/ Month

Marketing Manager 1 position

Job Qualification

Bachelors degree to Master.

Male/Female, age not over 35 years

Experience in marketing management at least five years

Ability to plan and manage the marketing team as well.

Job Detail: Survey marketing and consumer behavior, marketing plans and
presentations to the executive director of marketing and sales, the implementation
plan and accomplish goals.
Salary: 17,000/ Month

108
Office Equipments and supply
(Baht)

Item

Picture

unit

Price
Per
unit

Total
price

Useful
life per
year

Annual
Dep

Month De
p

Computer desk set

2450

4900

980

81.67

Printer

4060

4060

812

67.67

File cabinet

3,090

3,090

618

51.50

Calculator

439

878

175.6

14.63

Pen (Lancer)

1
pack

247

247

49.4

4.12

Folder

3
pack

270

810

162

13.50

169

169

33.8

2.82

Paper Punch

109

Quick Rubber
Stamp

99

99

19.8

1.65

10
box

525

5250

1050

87.50

Staple

95

475

95

7.92

Stapler

39

72

14.4

1.20

2
pack

80

160

32

2.67

Whiteboards

350

350

70

5.83

Chemical pen
(12/Box)

3
pack

115

345

69

5.75

Computer

10000

20000

4000

333.33

Other
Total

6000

30000
70905

6000
14181

500.00
1181.75

A4 paper

Paper clip

110
Office investment and depreciation
Year 1

Item
Computer desk set
Printer
File cabinet
Calculator
Pen (Lancer)
Folder
Paper Punch
Quick Rubber
Stamp
A4 paper
Staple
Stapler
Paper clip
Whiteboards
Chemical pen
(12/Box)
Computer
Other
Total

Useful
life
Annual Dep Month Dep
Amount
per
year
4,900
980.00
81.67
5
4,060
812.00
67.67
5
3,090
618.00
51.50
5
878
175.60
14.63
5
247
49.40
4.12
5
810
162.00
13.50
5
169
33.80
2.82
5

total price
after Dep.
3,920.00
3,248.00
2,472.00
702.40
197.60
648.00
135.20

99
5,250
475
72
160
350

5
5
5
5
5
5

19.80
1,050.00
95.00
14.40
32.00
70.00

1.65
87.50
7.92
1.20
2.67
5.83

345
20,000
30,000

5
5
5

69.00
4,000.00
6,000.00

5.75
333.33
500.00

16,000.00

14,181.00

1,181.75

56,724.00

70,905

79.20
4,200.00
380.00
57.60
128.00
280.00
276.00
24,000.00

111

Year 2

Item
Computer desk set
Printer
File cabinet
Calculator
Pen (Lancer)
Folder
Paper Punch
Quick Rubber Stamp
A4 paper
Staple
Stapler
Paper clip
Whiteboards
Chemical pen
(12/Box)
Computer
Other
Total

Useful
life
per
Amount year Annual Dep Month Dep

3,920.00

3,248.00

2,472.00

total price after

Dep.

980.00

81.67

2,940.00

812.00

67.67

2,436.00

618.00

51.50

1,854.00

702.40

175.60

14.63

526.80

197.60

49.40

4.12

148.20

648.00

162.00

13.50

486.00

135.20

33.80

2.82

101.40

79.20

4,200.00

19.80

1.65

59.40

1,050.00

87.50

3,150.00

380.00

95.00

7.92

285.00

57.60

14.40

1.20

43.20

128.00

32.00

2.67

96.00

280.00

70.00

5.83

210.00

276.00

16,000.00

24,000.00

56,724.00

69.00

5.75

207.00

4,000.00

333.33

12,000.00

6,000.00

500.00

18,000.00

14,181.00

1,181.75

42,543.00

112

Year 3

Item
Computer desk set
Printer
File cabinet
Calculator
Pen (Lancer)
Folder
Paper Punch
Quick Rubber
Stamp
A4 paper
Staple
Stapler
Paper clip
Whiteboards
Chemical pen
(12/Box)
Computer
Other
Total

Usefu
l life
per
year

Annual De
p

Month De
p

980.00

81.67

1,960.00

812.00

67.67

1,624.00

618.00

51.50

1,236.00

526.80

175.60

14.63

351.20

148.20

49.40

4.12

98.80

486.00

162.00

13.50

324.00

101.40

33.80

2.82

67.60

59.40

3,150.00

19.80

1.65

39.60

1,050.00

87.50

2,100.00

285.00

95.00

7.92

190.00

43.20

14.40

1.20

28.80

96.00

32.00

2.67

64.00

210.00

70.00

5.83

140.00

207.00

12,000.0
0

18,000.0
0

42,543.0
0

69.00

5.75

138.00

4,000.00

333.33

8,000.00

6,000.00

500.00

12,000.00

14,181.00

1,181.75

28,362.00

Amoun
t

2,940.00

2,436.00

1,854.00

total price after

Dep.

113

Year 4

Item
Computer desk set
Printer
File cabinet
Calculator
Pen (Lancer)
Folder
Paper Punch
Quick Rubber
Stamp
A4 paper
Staple
Stapler
Paper clip
Whiteboards
Chemical pen
(12/Box)
Computer
Other
Total

Usefu
l life
per
year

Annual De
p

Month De
p

980.00

81.67

980.00

812.00

67.67

812.00

618.00

51.50

618.00

351.20

175.60

14.63

175.60

98.80

49.40

4.12

49.40

324.00

162.00

13.50

162.00

67.60

33.80

2.82

33.80

39.60

2,100.00

19.80

1.65

19.80

1,050.00

87.50

1,050.00

190.00

95.00

7.92

95.00

28.80

14.40

1.20

14.40

64.00

32.00

2.67

32.00

140.00

70.00

5.83

70.00

138.00

8,000.00

12,000.0
0

28,362.0
0

69.00

5.75

69.00

4,000.00

333.33

4,000.00

6,000.00

500.00

6,000.00

14,181.00

1,181.75

14,181.00

Amoun
t

1,960.00

1,624.00

1,236.00

total price after

Dep.

114

Year 5

Item
Computer desk set
Printer
File cabinet
Calculator
Pen (Lancer)
Folder
Paper Punch
Quick Rubber
Stamp
A4 paper
Staple
Stapler
Paper clip
Whiteboards
Chemical pen
(12/Box)
Computer
Other
Total

Amoun
t

Usefu
l life
per
year

980.00

Annual De
p

Month De
p

total price after

Dep.

980.00

81.67

0.00

812.00

812.00

67.67

0.00

618.00

618.00

51.50

0.00

175.60

175.60

14.63

0.00

49.40

49.40

4.12

0.00

162.00

162.00

13.50

0.00

33.80

33.80

2.82

0.00

19.80

1,050.00

19.80

1.65

0.00

1,050.00

87.50

0.00

95.00

95.00

7.92

0.00

14.40

14.40

1.20

0.00

32.00

32.00

2.67

0.00

70.00

70.00

5.83

0.00

69.00

4,000.00

6,000.00

14,181.0
0

69.00

5.75

0.00

4,000.00

333.33

0.00

6,000.00

500.00

0.00

14,181.00

1,181.75

0.00

115

2. Administration cost
1 Salary
Wage rate for our organize
1. Marketing Manager 1 person

17,000 baht/Month

2. Cashier

10,000 baht/Month

1 person

Total salary per mouth

27,000 baht/Month
0 baht/Month

2 Rental free

Because of office stand at 2nd flood at Jatukjak center branch, the

prices of this add in operation cost, we will not pay rental free.
3 Infrastructures
- Water*

0 baht/Month

- Internet and phone*

- Electricity:

0 baht/Month

Computer
2
(300 units/ Month x 3.432 baht/unit)
Printer
1
(50 units/ Month x 3.432 baht/unit)
Neon light
3
(20 units/ Month x 3.432 baht/unit)
Other
Total

1029.6 baht/Month
171.6 baht/Month
68.6 baht/Month
50 baht/Month
1319.8 baht/Month

Because of office stand at 2nd flood at Jatukjak center branch, the

prices of this add in operation cost, we will not pay water and Internet
and phone.
4 Insurance:
Fire insurance
(4 branches x 2,525 baht/year)
Social security insurance
38 person
(38 person x 2400 baht/year)
Total
5 Motivation
6 Training

10,100 baht/year
91,200 baht/year
101,300 baht/year
3,000 baht/year
10,000 baht/year

116

The following is that administrative cost rate in each year:

Administrative cost year 1 100%
Administrative cost year 2 105%
Administrative cost year 3 110%
Administrative cost year 4 115%
Administrative cost year 5 120%

Year 1
Descrition

bass

Empolyee Salary

27,000

Electricity expanse

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

15,838

Fire insurance expanse

10,100

10,100

10,100

Social security insurance expanse

91,200

91,200

91,200

3,000

3,000

3,000

10,000

10,000

10,000

28,320

28,320

28,320

28,320

28,320

28,320

28,320

28,320

28,320

28,320

28,320

Motivation expanse
Training expanse
Total

142,620

454,138

117

Year 2
Descrition

bass

Empolyee Salary

28,350

Electricity expanse
Fire insurance expanse
Social security insurance expanse
Motivation expanse
Training expanse

10,605

95,760
3,150

10,500

Total

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

340,200

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

17,421

10,605

10,605

95,760

95,760

3,150

3,150

10,500

149,817

29,802

29,802

29,802

29,802

29,802

29,802

29,802

29,802

29,802

29,802

29,802

10,500

477,636

Year 3
Descrition
Empolyee Salary

bass
29,700

Electricity expanse
Fire insurance expanse
Social security insurance expanse
Motivation expanse
Training expanse
Total

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

356,400

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

17,421

11,110

100,320

11,110

100,320

11,110

100,320

3,300

3,300

3,300

11,000

11,000

156,882

31,152

31,152

31,152

31,152

31,152

31,152

31,152

31,152

31,152

31,152

31,152

11,000

499,551

118

Year 4
Descrition
Empolyee Salary

bass
31,050

Electricity expanse
Fire insurance expanse
Social security insurance expanse
Motivation expanse
Training expanse

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

372,600

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

18,213

11,615

104,880

11,615

104,880

11,615

104,880

3,450

3,450

3,450

11,500

11,500

164,013

32,568

32,568

32,568

32,568

32,568

32,568

32,568

32,568

32,568

32,568

32,568

11,500

522,258

Total

Year 5
Descrition
Empolyee Salary

bass
32,400

Electricity expanse
Fire insurance expanse
Social security insurance expanse
Motivation expanse
Training expanse
Total

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

388,800

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

19,005

12,120

109,440

12,120

109,440

12,120

109,440

3,600

3,600

3,600

12,000

12,000

171,144

33,984

33,984

33,984

33,984

33,984

33,984

33,984

33,984

33,984

33,984

33,984

12,000

544,965

119

Chapter 7
Financial Analysis
1. Cost of project
Investment cost

Detail
Pre operating
Kitchen Investment
Office Equipments and supply
total

Cost (baht)
10,720
223,864
70,905
305,489

Operating cost
Detail
Retail
- Jatujak
- Bang krapi
- Bang rak
- Phyathai
Total production staff salaries

Cost per month (baht)

Fuel
Telephone and internet

2,363
16,605
150,000
4,641

336,000
348,000
360,000
336,000
4,992,000
28,358
199,262
1,800,000
55,694

Maintenance
Total

2,500
707,110

30,000
8,485,315

Water
Electricity

28,000
29,000
30,000
28,000
416,000

Cost pre year (baht)

120

Administration cost
Detail
Office staff salaries

Cost per month (baht)

Infrastructures
Fire insurance
Social security insurance
Motivation
Training
total

Cost pre year (baht)

324,000
27,000
1,320
15,838
10,100
91,200
3,000
10,000
439,620

Cost requirement
Detail
Investment cost
Operating cost
Administration cost
Total

Cost
305,489
8,485,315
439,620
9,230,424

Initial investment
Interest (per year)
Interest (per month)
Income tax
Total principle and
interest
Repayment (years)
Repayment (Month)
Total principle and
interest per month

10,000,000
15%
1.25%
30%
11,500,000
5
60
191,667

121

2. Financing Statement
Income Statement
Year 1

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

3,000,000

3,300,000

3,630,000

3,267,000

2,940,300

3,528,360

3,563,644

3,207,279

2,886,551

3,752,517

3,564,891

3,600,540

40,241,082

150,000

165,000

181,500

163,350

147,015

176,418

178,182

160,364

144,328

187,626

178,245

180,027

2,012,054

3,150,000

3,465,000

3,811,500

3,430,350

3,087,315

3,704,778

3,741,826

3,367,643

3,030,879

3,940,143

3,743,135

3,780,567

42,253,136

Revenue
selling
delivery revenue
total revenue
Cost of good sold
Raw material

0
1,500,000

1,650,000

1,815,000

1,633,500

1,470,150

1,764,180

1,781,822

1,603,640

1,443,276

1,876,258

1,782,445

1,800,270

Fuel

150,000

165,000

181,500

163,350

147,015

176,418

178,182

160,364

144,328

187,626

178,245

180,027

20,120,541
2,012,054

total

1,650,000

1,815,000

1,996,500

1,796,850

1,617,165

1,940,598

1,960,004

1,764,004

1,587,603

2,063,884

1,960,690

1,980,297

22,132,595

Gross margin

1,500,000

1,650,000

1,815,000

1,633,500

1,470,150

1,764,180

1,781,822

1,603,640

1,443,276

1,876,258

1,782,445

1,800,270

20,120,541

Poster/Vinyl

20,000

15,000

15,000

15,000

15,000

15,000

95,000

Leaflet
Pre operating

5,000

5,000

5,000

5,000

5,000

5,000

5,000

35,000

179

179

179

179

179

179

179

179

179

179

179

179

2,144

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

199,262

Telephone and internet

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

55,694

Maintenance

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

30,000

production staff salaries

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

4,992,000

Retail
Office staff salaries

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

1,380,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

Infrastructures

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

1,320

15,838

Fire insurance

10,100

10,100

Social security insurance

91,200

91,200

Expense

Water
Electricity

Motivation

28,358

3,000

3,000

Training
Factory Investment

10,000

10,000

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

46,477

Office Equipments and supply

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

Total expense

Other

760,781

641,481

626,481

641,481

621,481

641,481

621,481

621,481

641,481

621,481

621,481

641,481

7,702,074

Earning before interest and Tax

739,219

1,008,519

1,188,519

992,019

848,669

1,122,699

1,160,341

982,158

801,795

1,254,777

1,160,964

1,158,789

12,418,467

Principle and interest

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

2,300,000

After interest expanse

547,552

816,852

996,852

800,352

657,002

931,032

968,674

790,492

610,128

1,063,111

969,298

967,122

10,118,467

Tax 30%

164,266

245,056

299,056

240,106

197,101

279,310

290,602

237,148

183,038

318,933

290,789

290,137

3,035,540

Net income

383,287

571,797

697,797

560,247

459,902

651,723

678,072

553,344

427,090

744,177

678,508

676,985

7,082,927

122

Year 2

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

3,600,540

3,960,594

4,356,653

3,920,988

3,528,889

4,234,667

4,277,014

3,849,312

3,464,381

4,503,695

4,278,510

4,321,296

48,296,538

Revenue
selling
delivery revenue
total revenue

180,027

198,030

217,833

196,049

176,444

211,733

213,851

192,466

173,219

225,185

213,926

216,065

2,414,827

3,780,567

4,158,623

4,574,486

4,117,037

3,705,333

4,446,400

4,490,864

4,041,778

3,637,600

4,728,880

4,492,436

4,537,360

50,711,365

1,800,270

1,980,297

2,178,327

1,960,494

1,764,445

2,117,333

2,138,507

1,924,656

1,732,190

2,251,848

2,139,255

2,160,648

24,148,269

Cost of good sold

Raw material

Fuel

180,027

198,030

217,833

196,049

176,444

211,733

213,851

192,466

173,219

225,185

213,926

216,065

2,414,827

total

1,980,297

2,178,327

2,396,159

2,156,543

1,940,889

2,329,067

2,352,357

2,117,122

1,905,410

2,477,032

2,353,181

2,376,713

26,563,096

Gross margin

1,800,270

1,980,297

2,178,327

1,960,494

1,764,445

2,117,333

2,138,507

1,924,656

1,732,190

2,251,848

2,139,255

2,160,648

24,148,269

Poster/Vinyl

20,000

15,000

Leaflet
Pre operating

5,000

5,000

Expense
5,000

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

35,000

179

179

179

179

179

179

179

179

179

179

179

179

2,144

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

28,358
199,262

Telephone and internet

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

55,694

Maintenance

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

30,000

production staff salaries

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

4,992,000

Retail
Office staff salaries

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

1,380,000

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

28,350

340,200

Infrastructures

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

17,421

Fire insurance

10,605

10,605

Social security insurance

95,760

95,760

Water
Electricity

Motivation
Training
Factory Investment
Office Equipments and supply
Other
Total expense

3,150

3,150

10,500

10,500

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

46,477

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

767,978

642,963

627,963

642,963

622,963

642,963

622,963

622,963

642,963

622,963

622,963

642,963

7,725,572

1,032,292

1,337,334

1,550,363

1,317,531

1,141,481

1,474,370

1,515,544

1,301,693

1,089,227

1,628,885

1,516,292

1,517,685

16,422,697

Principle and interest

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

2,300,000

After interest expense

840,625

1,145,667

1,358,697

1,125,864

949,815

1,282,704

1,323,877

1,110,026

897,561

1,437,218

1,324,625

1,326,018

14,122,697

Tax 30%

252,188

343,700

407,609

337,759

284,944

384,811

397,163

333,008

269,268

431,165

397,388

397,805

4,236,809

Net income

588,438

801,967

951,088

788,105

664,870

897,893

926,714

777,018

628,292

1,006,052

927,238

928,213

9,885,888

Earning before interest and Tax

123

Year 3

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Revenue
selling

4,321,296

4,753,425

5,228,768

4,705,891

4,235,302

5,082,362

5,133,186

4,619,867

4,157,880

5,405,245

5,134,982

5,186,332

57,964,536

delivery revenue

216,065

237,671

261,438

235,295

211,765

254,118

256,659

230,993

207,894

270,262

256,749

259,317

2,898,227

4,537,360

4,991,096

5,490,206

4,941,185

4,447,067

5,336,480

5,389,845

4,850,861

4,365,775

5,675,507

5,391,732

5,445,649

60,862,763

2,160,648

2,376,713

2,614,384

2,352,945

2,117,651

2,541,181

2,566,593

2,309,934

2,078,940

2,702,622

2,567,491

2,593,166

28,982,268

total revenue
Cost of good sold
Raw material

Fuel

216,065

237,671

261,438

235,295

211,765

254,118

256,659

230,993

207,894

270,262

256,749

259,317

2,898,227

total

2,376,713

2,614,384

2,875,822

2,588,240

2,329,416

2,795,299

2,823,252

2,540,927

2,286,834

2,972,885

2,824,240

2,852,483

31,880,495

Gross margin

2,160,648

2,376,713

2,614,384

2,352,945

2,117,651

2,541,181

2,566,593

2,309,934

2,078,940

2,702,622

2,567,491

2,593,166

28,982,268

Poster/Vinyl

20,000

15,000

Leaflet
Pre operating

5,000

5,000

Expense

5,000

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

35,000

179

179

179

179

179

179

179

179

179

179

179

179

2,144

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

28,358

Telephone and internet

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

Maintenance

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

production staff salaries

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

4,992,000

Retail
Office staff salaries

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

1,380,000

Water
Electricity

199,262
55,694
30,000

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

29,700

356,400

Infrastructures

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

1,452

17,421

Fire insurance

11,110

11,110

100,320

100,320

Social security insurance

Motivation
Training
Factory Investment
Office Equipments and supply
Other
Total expense

3,300

3,300

11,000

11,000

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

46,477

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

775,043

644,313

629,313

644,313

624,313

644,313

624,313

624,313

644,313

624,313

624,313

644,313

7,747,487

1,385,605

1,732,399

1,985,071

1,708,632

1,493,338

1,896,868

1,942,280

1,685,620

1,434,627

2,078,309

1,943,178

1,948,853

21,234,781

Principle and interest

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

2,300,000

After interest expense

18,934,781

Earning before interest and Tax

1,193,938

1,540,733

1,793,404

1,516,966

1,301,671

1,705,201

1,750,613

1,493,954

1,242,960

1,886,643

1,751,511

1,757,186

Tax 30%

358,181

462,220

538,021

455,090

390,501

511,560

525,184

448,186

372,888

565,993

525,453

527,156

5,680,434

Net income

835,757

1,078,513

1,255,383

1,061,876

911,170

1,193,641

1,225,429

1,045,768

870,072

1,320,650

1,226,058

1,230,030

13,254,346

124

Year 4

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

5,186,332

5,704,965

5,134,469

4,621,022

4,158,920

4,990,704

5,040,611

4,536,550

4,082,895

5,307,763

5,042,375

5,092,799

58,899,404

Revenue
selling
delivery revenue
total revenue

259,317

285,248

256,723

231,051

207,946

249,535

252,031

226,827

204,145

265,388

252,119

254,640

2,944,970

5,445,649

5,990,214

5,391,192

4,852,073

4,366,866

5,240,239

5,292,641

4,763,377

4,287,039

5,573,151

5,294,494

5,347,439

61,844,375

Cost of good sold

Raw material

0
2,593,166

2,852,483

2,567,234

2,310,511

2,079,460

2,495,352

2,520,305

2,268,275

2,041,447

2,653,882

2,521,188

2,546,399

Fuel

259,317

285,248

256,723

231,051

207,946

249,535

252,031

226,827

204,145

265,388

252,119

254,640

29,449,702
2,944,970

total

2,852,483

3,137,731

2,823,958

2,541,562

2,287,406

2,744,887

2,772,336

2,495,102

2,245,592

2,919,270

2,773,306

2,801,039

32,394,672

Gross margin

2,593,166

2,852,483

2,567,234

2,310,511

2,079,460

2,495,352

2,520,305

2,268,275

2,041,447

2,653,882

2,521,188

2,546,399

29,449,702

Poster/Vinyl

20,000

15,000

Leaflet
Pre operating

5,000

5,000

Expense

5,000

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

35,000

179

179

179

179

179

179

179

179

179

179

179

179

2,144

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

28,358

Telephone and internet

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

Maintenance

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

4,992,000

Water
Electricity

production staff salaries

Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply
Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

199,262
55,694
30,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

1,380,000

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

31,050

372,600

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

1,518

18,213

11,615

11,615

104,880

104,880

3,450

3,450

11,500

11,500

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

46,477

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

782,174

645,729

630,729

645,729

625,729

645,729

625,729

625,729

645,729

625,729

625,729

645,729

7,770,194

1,810,992

2,206,754

1,936,505

1,664,782

1,453,731

1,849,623

1,894,576

1,642,546

1,395,718

2,028,152

1,895,458

1,900,670

21,679,508

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

2,300,000

1,619,325

2,015,087

1,744,839

1,473,115

1,262,064

1,657,956

1,702,910

1,450,879

1,204,052

1,836,486

1,703,792

1,709,004

19,379,508

485,798

604,526

523,452

441,935

378,619

497,387

510,873

435,264

361,215

550,946

511,138

512,701

5,813,852

1,133,528

1,410,561

1,221,387

1,031,181

883,445

1,160,569

1,192,037

1,015,615

842,836

1,285,540

1,192,654

1,196,303

13,565,656

125

Year 5

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

5,092,799

5,602,079

5,041,871

4,537,684

4,083,915

4,900,698

4,949,705

4,454,735

4,009,261

5,212,040

4,951,438

5,000,952

57,837,177

Revenue
selling
delivery revenue
total revenue

254,640

280,104

252,094

226,884

204,196

245,035

247,485

222,737

200,463

260,602

247,572

250,048

2,891,859

5,347,439

5,882,183

5,293,964

4,764,568

4,288,111

5,145,733

5,197,191

4,677,472

4,209,724

5,472,642

5,199,010

5,251,000

60,729,036

Cost of good sold

Raw material

0
2,546,399

2,801,039

2,520,935

2,268,842

2,041,958

2,450,349

2,474,853

2,227,367

2,004,631

2,606,020

2,475,719

2,500,476

Fuel

254,640

280,104

252,094

226,884

204,196

245,035

247,485

222,737

200,463

260,602

247,572

250,048

28,918,588
2,891,859

total

2,801,039

3,081,143

2,773,029

2,495,726

2,246,153

2,695,384

2,722,338

2,450,104

2,205,094

2,866,622

2,723,291

2,750,524

31,810,447

Gross margin

2,546,399

2,801,039

2,520,935

2,268,842

2,041,958

2,450,349

2,474,853

2,227,367

2,004,631

2,606,020

2,475,719

2,500,476

28,918,588

Poster/Vinyl

20,000

15,000

Leaflet
Pre operating

5,000

5,000

Expense

5,000

15,000

15,000

15,000

15,000

95,000

5,000

5,000

5,000

5,000

35,000

179

179

179

179

179

179

179

179

179

179

179

179

2,144

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

2,363
16,605

28,358

Telephone and internet

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

4,641

Maintenance

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

2,500

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

416,000

4,992,000

Water
Electricity

production staff salaries

Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply
Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

199,262
55,694
30,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

115,000

1,380,000

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

32,400

388,800

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

1,584

19,005

12,120

12,120

109,440

109,440

3,600

3,600

12,000

12,000

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

3,873

46,477

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

27,000

324,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

5,000

60,000

789,305

647,145

632,145

647,145

627,145

647,145

627,145

627,145

647,145

627,145

627,145

647,145

7,792,901

1,757,094

2,153,894

1,888,790

1,621,697

1,414,813

1,803,204

1,847,708

1,600,222

1,357,486

1,978,875

1,848,574

1,853,331

21,125,687

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

2,300,000

1,565,428

1,962,228

1,697,124

1,430,030

1,223,146

1,611,537

1,656,041

1,408,556

1,165,819

1,787,208

1,656,907

1,661,664

18,825,687

469,628

588,668

509,137

429,009

366,944

483,461

496,812

422,567

349,746

536,162

497,072

498,499

5,647,706

1,095,799

1,373,559

1,187,987

1,001,021

856,202

1,128,076

1,159,229

985,989

816,073

1,251,046

1,159,835

1,163,165

13,177,981

126

Cash Flow Statement

Year 1

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating activity

3,000,000
150,000
5,055
1,650,000
760,781
164,266

3,300,000
165,000
5,055
1,815,000
641,481
245,056

3,630,000
181,500
5,055
1,996,500
626,481
299,056

3,267,000
163,350
5,055
1,796,850
641,481
240,106

2,940,300
147,015
5,055
1,617,165
621,481
197,101

3,528,360
176,418
5,055
1,940,598
641,481
279,310

3,563,644
178,182
5,055
1,960,004
621,481
290,602

3,207,279
160,364
5,055
1,764,004
621,481
237,148

2,886,551
144,328
5,055
1,587,603
641,481
183,038

3,752,517
187,626
5,055
2,063,884
621,481
318,933

3,564,891
178,245
5,055
1,960,690
621,481
290,789

3,600,540
180,027
5,055
1,980,297
641,481
290,137

40,241,082
2,012,054
60,658
22,132,595
7,702,074
3,035,540

580,008

768,518

894,518

756,968

656,623

848,444

874,793

750,066

623,811

940,899

875,230

873,707

9,443,585

305,489

0
0
305,489

-305,489

-305,489

10,000,000
191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

0
0
10,000,000
2,300,000

9,808,333

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

7,700,000

Net cash increase or decrease

Beginning cash

10,082,852
0

576,851
10,082,852

702,851
10,659,704

565,301
11,362,555

464,956
11,927,857

656,777
12,392,813

683,127
13,049,590

558,399
13,732,717

432,144
14,291,116

749,232
14,723,261

683,563
15,472,493

682,040
16,156,056

16,838,096
0

Ending cash

10,082,852

10,659,704

11,362,555

11,927,857

12,392,813

13,049,590

13,732,717

14,291,116

14,723,261

15,472,493

16,156,056

16,838,096

16,838,096

Investments
Cash paid on investment
Net cash flows from investing activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing activity

127

Year 2

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating activity

3,600,540
180,027
5,055
1,980,297
760,781
164,266

3,960,594
198,030
5,055
2,178,327
641,481
245,056

4,356,653
217,833
5,055
2,396,159
626,481
299,056

3,920,988
196,049
5,055
2,156,543
641,481
240,106

3,528,889
176,444
5,055
1,940,889
621,481
197,101

4,234,667
211,733
5,055
2,329,067
641,481
279,310

4,277,014
213,851
5,055
2,352,357
621,481
290,602

3,849,312
192,466
5,055
2,117,122
621,481
237,148

3,464,381
173,219
5,055
1,905,410
641,481
183,038

4,503,695
225,185
5,055
2,477,032
621,481
318,933

4,278,510
213,926
5,055
2,353,181
621,481
290,789

4,321,296
216,065
5,055
2,376,713
641,481
290,137

48,296,538
2,414,827
60,658
26,563,096
7,702,074
3,035,540

880,278

1,098,815

1,257,845

1,083,962

950,918

1,201,597

1,231,478

1,071,082

912,726

1,316,488

1,232,040

1,234,085

13,471,314
0
0
0

Investments
Cash paid on investment
Net cash flows from investing activity

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

0
0
0
2,300,000

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-2,300,000

Net cash increase or decrease

Beginning cash

688,611
16,838,096

907,148
17,526,708

1,066,178
18,433,856

892,295
19,500,034

759,251
20,392,329

1,009,931
21,151,580

1,039,812
22,161,511

879,416
23,201,322

721,059
24,080,738

1,124,822
24,801,797

1,040,373
25,926,619

1,042,418
26,966,992

11,171,314
16,838,096

Ending cash

17,526,708

18,433,856

19,500,034

20,392,329

21,151,580

22,161,511

23,201,322

24,080,738

24,801,797

25,926,619

26,966,992

28,009,410

28,009,410

Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing activity

128

Year 3

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating activity

4,321,296
216,065
5,055
2,376,713
760,781
164,266

4,753,425
237,671
5,055
2,614,384
641,481
245,056

5,228,768
261,438
5,055
2,875,822
626,481
299,056

4,705,891
235,295
5,055
2,588,240
641,481
240,106

4,235,302
211,765
5,055
2,329,416
621,481
197,101

5,082,362
254,118
5,055
2,795,299
641,481
279,310

5,133,186
256,659
5,055
2,823,252
621,481
290,602

4,619,867
230,993
5,055
2,540,927
621,481
237,148

4,157,880
207,894
5,055
2,286,834
641,481
183,038

5,405,245
270,262
5,055
2,972,885
621,481
318,933

5,134,982
256,749
5,055
2,824,240
621,481
290,789

5,186,332
259,317
5,055
2,852,483
641,481
290,137

57,964,536
2,898,227
60,658
31,880,495
7,702,074
3,035,540

1,240,656

1,495,231

1,693,902

1,476,414

1,304,124

1,625,445

1,659,564

1,456,360

1,259,476

1,767,263

1,660,276

1,666,603

18,305,312
0
0
0

Investments
Cash paid on investment
Net cash flows from investing activity

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

0
0
0
2,300,000

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-2,300,000

Net cash increase or decrease

Beginning cash

1,048,989
11,171,314

1,303,564
12,220,303

1,502,235
13,523,867

1,284,747
15,026,102

1,112,457
16,310,849

1,433,778
17,423,306

1,467,898
18,857,085

1,264,693
20,324,982

1,067,809
21,589,676

1,575,596
22,657,484

1,468,609
24,233,081

1,474,937
25,701,690

16,005,312
11,171,314

Ending cash

12,220,303

13,523,867

15,026,102

16,310,849

17,423,306

18,857,085

20,324,982

21,589,676

22,657,484

24,233,081

25,701,690

27,176,626

27,176,626

Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing activity

129

Year 4

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating activity

5,186,332
259,317
5,055
2,852,483
760,781
164,266

5,704,965
285,248
5,055
3,137,731
641,481
245,056

5,134,469
256,723
5,055
2,823,958
626,481
299,056

4,621,022
231,051
5,055
2,541,562
641,481
240,106

4,158,920
207,946
5,055
2,287,406
621,481
197,101

4,990,704
249,535
5,055
2,744,887
641,481
279,310

5,040,611
252,031
5,055
2,772,336
621,481
290,602

4,536,550
226,827
5,055
2,495,102
621,481
237,148

4,082,895
204,145
5,055
2,245,592
641,481
183,038

5,307,763
265,388
5,055
2,919,270
621,481
318,933

5,042,375
252,119
5,055
2,773,306
621,481
290,789

5,092,799
254,640
5,055
2,801,039
641,481
290,137

58,899,404
2,944,970
60,658
32,394,672
7,702,074
3,035,540

1,673,174

1,971,001

1,646,753

1,433,979

1,265,933

1,579,616

1,613,277

1,414,701

1,221,983

1,718,522

1,613,972

1,619,836

18,772,747
0
0
0

Investments
Cash paid on investment
Net cash flows from investing activity

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

0
0
0
2,300,000

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-2,300,000

Net cash increase or decrease

Beginning cash

1,481,508
16,005,312

1,779,334
17,486,820

1,455,086
19,266,154

1,242,312
20,721,240

1,074,266
21,963,552

1,387,949
23,037,819

1,421,610
24,425,768

1,223,034
25,847,378

1,030,316
27,070,413

1,526,855
28,100,729

1,422,305
29,627,584

1,428,170
31,049,889

16,472,747
16,005,312

Ending cash

17,486,820

19,266,154

20,721,240

21,963,552

23,037,819

24,425,768

25,847,378

27,070,413

28,100,729

29,627,584

31,049,889

32,478,059

32,478,059

Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing activity

130

Year 5

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating activity

5,092,799
254,640
5,055
2,801,039
760,781
164,266

5,602,079
280,104
5,055
3,081,143
641,481
245,056

5,041,871
252,094
5,055
2,773,029
626,481
299,056

4,537,684
226,884
5,055
2,495,726
641,481
240,106

4,083,915
204,196
5,055
2,246,153
621,481
197,101

4,900,698
245,035
5,055
2,695,384
641,481
279,310

4,949,705
247,485
5,055
2,722,338
621,481
290,602

4,454,735
222,737
5,055
2,450,104
621,481
237,148

4,009,261
200,463
5,055
2,205,094
641,481
183,038

5,212,040
260,602
5,055
2,866,622
621,481
318,933

4,951,438
247,572
5,055
2,723,291
621,481
290,789

5,000,952
250,048
5,055
2,750,524
641,481
290,137

57,837,177
2,891,859
60,658
31,810,447
7,702,074
3,035,540

1,626,407

1,919,557

1,600,453

1,392,310

1,228,431

1,534,613

1,567,824

1,373,794

1,185,166

1,670,660

1,568,503

1,573,913

18,241,633
0
0
0

Investments
Cash paid on investment
Net cash flows from investing activity

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

191,667

0
0
0
2,300,000

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-191,667

-2,300,000

Net cash increase or decrease

Beginning cash

1,434,741
16,472,747

1,727,891
17,907,487

1,408,787
19,635,378

1,200,643
21,044,165

1,036,764
22,244,808

1,342,947
23,281,572

1,376,158
24,624,519

1,182,127
26,000,676

993,499
27,182,803

1,478,994
28,176,303

1,376,837
29,655,297

1,382,247
31,032,133

15,941,633
16,472,747

Ending cash

17,907,487

19,635,378

21,044,165

22,244,808

23,281,572

24,624,519

26,000,676

27,182,803

28,176,303

29,655,297

31,032,133

32,414,380

32,414,380

Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing activity

131

Balance Sheet
Year 1

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

10,082,85
2

10,659,70
4

11,362,55
5

11,927,85
7

12,392,81
3

13,049,59
0

13,732,71
7

14,291,11
6

14,723,26
1

15,472,49
3

16,156,05
6

16,838,09
6

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

3,873

7,746

11,619

15,492

19,366

23,239

27,112

30,985

34,858

38,731

42,604

46,477

219,991

216,118

212,245

208,372

204,498

200,625

196,752

192,879

189,006

185,133

181,260

177,387

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

1,182

2,364

3,545

4,727

5,909

7,091

8,272

9,454

10,636

11,818

12,999

14,181

Assets
Current asset
Cash
Fixed assets
Equipments(Kitchen)
Less: accrumulated
depreciation
Total
Equipments(Office)
Less: accrumulated
depreciation
Total
Total fixedassets
Total Assets

69,723

68,542

67,360

66,178

64,996

63,815

62,633

61,451

60,269

59,088

57,906

56,724

289,714
10,372,56
7

284,659
10,944,36
3

279,604
11,642,16
0

274,550
12,202,40
6

269,495
12,662,30
8

264,440
13,314,03
0

259,385
13,992,10
2

254,330
14,545,44
6

249,275
14,972,53
6

244,220
15,716,71
3

239,166
16,395,22
2

234,111
17,072,20
7

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

372,567

944,363

1,642,160

2,202,406

2,662,308

3,314,030

3,992,102

4,545,446

4,972,536

5,716,713

6,395,222

7,072,207

372,567
10,372,56
7

944,363
10,944,36
3

1,642,160
11,642,16
0

2,202,406
12,202,40
6

2,662,308
12,662,30
8

3,314,030
13,314,03
0

3,992,102
13,992,10
2

4,545,446
14,545,44
6

4,972,536
14,972,53
6

5,716,713
15,716,71
3

6,395,222
16,395,22
2

7,072,207
17,072,20
7

Liability and Equity

Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

132

Year 2

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

17,526,70
8

18,433,85
6

19,500,03
4

20,392,32
9

21,151,58
0

22,161,51
1

23,201,32
2

24,080,73
8

24,801,79
7

25,926,61
9

26,966,99
2

28,009,41
0

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

Assets
Current asset
Cash
Fixed assets
Equipments(Kitchen)
Less: accrumulated
depreciation
Total
Equipments(Office)
Less: accrumulated
depreciation

3,873

7,746

11,619

15,492

19,366

23,239

27,112

30,985

34,858

38,731

42,604

46,477

219,991

216,118

212,245

208,372

204,498

200,625

196,752

192,879

189,006

185,133

181,260

177,387

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905
14,181

1,182

2,364

3,545

4,727

5,909

7,091

8,272

9,454

10,636

11,818

12,999

69,723

68,542

67,360

66,178

64,996

63,815

62,633

61,451

60,269

59,088

57,906

56,724

289,714
17,816,42
2

284,659
18,718,51
5

279,604
19,779,63
8

274,550
20,666,87
9

269,495
21,421,07
5

264,440
22,425,95
1

259,385
23,460,70
7

254,330
24,335,06
8

249,275
25,051,07
3

244,220
26,170,83
9

239,166
27,206,15
7

234,111
28,243,52
1

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

Retain earning

7,816,422

8,718,515

9,779,638

Total owner equity

7,816,422
17,816,42
2

8,718,515
18,718,51
5

9,779,638
19,779,63
8

10,666,87
9
10,666,87
9
20,666,87
9

11,421,07
5
11,421,07
5
21,421,07
5

12,425,95
1
12,425,95
1
22,425,95
1

13,460,70
7
13,460,70
7
23,460,70
7

14,335,06
8
14,335,06
8
24,335,06
8

15,051,07
3
15,051,07
3
25,051,07
3

16,170,83
9
16,170,83
9
26,170,83
9

17,206,15
7
17,206,15
7
27,206,15
7

18,243,52
1
18,243,52
1
28,243,52
1

Total
Total fixedassets
Total Assets

Liability and Equity

Liability
Long tern note payable
Total liability
Equity

Total liability and equity

133

Year 3

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

12,220,30
3

13,523,86
7

15,026,10
2

16,310,84
9

17,423,30
6

18,857,08
5

20,324,98
2

21,589,67
6

22,657,48
4

24,233,08
1

25,701,69
0

27,176,62
6

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

3,873

7,746

11,619

15,492

19,366

23,239

27,112

30,985

34,858

38,731

42,604

46,477

219,991

216,118

212,245

208,372

204,498

200,625

196,752

192,879

189,006

185,133

181,260

177,387

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

1,182

2,364

3,545

4,727

5,909

7,091

8,272

9,454

10,636

11,818

12,999

14,181

Assets
Current asset
Cash
Fixed assets
Equipments(Kitchen)
Less: accrumulated
depreciation
Total
Equipments(Office)
Less: accrumulated
depreciation
Total

69,723

68,542

67,360

66,178

64,996

63,815

62,633

61,451

60,269

59,088

57,906

56,724

289,714
12,510,01
7

284,659
13,808,52
6

279,604
15,305,70
6

274,550
16,585,39
8

269,495
17,692,80
1

264,440
19,121,52
5

259,385
20,584,36
7

254,330
21,844,00
6

249,275
22,906,76
0

244,220
24,477,30
1

239,166
25,940,85
5

234,111
27,410,73
7

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

Retain earning

2,510,017

3,808,526

5,305,706

6,585,398

7,692,801

9,121,525

Total owner equity

2,510,017
12,510,01
7

3,808,526
13,808,52
6

5,305,706
15,305,70
6

6,585,398
16,585,39
8

7,692,801
17,692,80
1

9,121,525
19,121,52
5

10,584,36
7
10,584,36
7
20,584,36
7

11,844,00
6
11,844,00
6
21,844,00
6

12,906,76
0
12,906,76
0
22,906,76
0

14,477,30
1
14,477,30
1
24,477,30
1

15,940,85
5
15,940,85
5
25,940,85
5

17,410,73
7
17,410,73
7
27,410,73
7

Total fixedassets
Total Assets

Liability and Equity

Liability
Long tern note payable
Total liability
Equity

Total liability and equity

134

Year 4

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

17,486,82
0

19,266,15
4

20,721,24
0

21,963,55
2

23,037,81
9

24,425,76
8

25,847,37
8

27,070,41
3

28,100,72
9

29,627,58
4

31,049,88
9

32,478,05
9

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

Assets
Current asset
Cash
Fixed assets
Equipments(Kitchen)
Less: accrumulated
depreciation
Total
Equipments(Office)
Less: accrumulated
depreciation

3,873

7,746

11,619

15,492

19,366

23,239

27,112

30,985

34,858

38,731

42,604

46,477

219,991

216,118

212,245

208,372

204,498

200,625

196,752

192,879

189,006

185,133

181,260

177,387

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905
14,181

1,182

2,364

3,545

4,727

5,909

7,091

8,272

9,454

10,636

11,818

12,999

69,723

68,542

67,360

66,178

64,996

63,815

62,633

61,451

60,269

59,088

57,906

56,724

289,714
17,776,53
4

284,659
19,550,81
3

279,604
21,000,84
4

274,550
22,238,10
2

269,495
23,307,31
3

264,440
24,690,20
8

259,385
26,106,76
3

254,330
27,324,74
3

249,275
28,350,00
4

244,220
29,871,80
4

239,166
31,289,05
5

234,111
32,712,17
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

Retain earning

7,776,534

9,550,813

Total owner equity

7,776,534
17,776,53
4

9,550,813
19,550,81
3

11,000,84
4
11,000,84
4
21,000,84
4

12,238,10
2
12,238,10
2
22,238,10
2

13,307,31
3
13,307,31
3
23,307,31
3

14,690,20
8
14,690,20
8
24,690,20
8

16,106,76
3
16,106,76
3
26,106,76
3

17,324,74
3
17,324,74
3
27,324,74
3

18,350,00
4
18,350,00
4
28,350,00
4

19,871,80
4
19,871,80
4
29,871,80
4

21,289,05
5
21,289,05
5
31,289,05
5

22,712,17
0
22,712,17
0
32,712,17
0

Total
Total fixedassets
Total Assets

Liability and Equity

Liability
Long tern note payable
Total liability
Equity

Total liability and equity

135

Year 5

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

17,907,48
7

19,635,37
8

21,044,16
5

22,244,80
8

23,281,57
2

24,624,51
9

26,000,67
6

27,182,80
3

28,176,30
3

29,655,29
7

31,032,13
3

32,414,38
0

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

223,864

Assets
Current asset
Cash
Fixed assets
Equipments(Kitchen)
Less: accrumulated
depreciation
Total
Equipments(Office)
Less: accrumulated
depreciation

3,873

7,746

11,619

15,492

19,366

23,239

27,112

30,985

34,858

38,731

42,604

46,477

219,991

216,118

212,245

208,372

204,498

200,625

196,752

192,879

189,006

185,133

181,260

177,387

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905

70,905
14,181

1,182

2,364

3,545

4,727

5,909

7,091

8,272

9,454

10,636

11,818

12,999

69,723

68,542

67,360

66,178

64,996

63,815

62,633

61,451

60,269

59,088

57,906

56,724

289,714
18,197,20
2

284,659
19,920,03
7

279,604
21,323,76
9

274,550
22,519,35
8

269,495
23,551,06
7

264,440
24,888,95
9

259,385
26,260,06
1

254,330
27,437,13
3

249,275
28,425,57
8

244,220
29,899,51
7

239,166
31,271,29
9

234,111
32,648,49
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

10,000,00
0
10,000,00
0

Retain earning

8,197,202

9,920,037

Total owner equity

8,197,202
18,197,20
2

9,920,037
19,920,03
7

11,323,76
9
11,323,76
9
21,323,76
9

12,519,35
8
12,519,35
8
22,519,35
8

13,551,06
7
13,551,06
7
23,551,06
7

14,888,95
9
14,888,95
9
24,888,95
9

16,260,06
1
16,260,06
1
26,260,06
1

17,437,13
3
17,437,13
3
27,437,13
3

18,425,57
8
18,425,57
8
28,425,57
8

19,899,51
7
19,899,51
7
29,899,51
7

21,271,29
9
21,271,29
9
31,271,29
9

22,648,49
0
22,648,49
0
32,648,49
0

Total
Total fixedassets
Total Assets

Liability and Equity

Liability
Long tern note payable
Total liability
Equity

Total liability and equity

136

Break-Even point
Estimate of our products are can not count, break-even point will
follow;

Fixed Costs:
Variable Cost (per unit):
Selling Price (per unit):
Time Period:

Break-Even point

700000
33
60
1 month

X = Product unit
= [(60-33)*x]-700,000= 0
= 25,926 Product unit

Profit margin
ROA
ROE
NPV 15%
IRR
Payback period

18%
16%
103%
98,375,144.91
205%
2 year

137

Chapter 8
Risk Management
1. External Risk
External risk is a risk which we cannot predict or control because external
factor is beyond controlling of our company management and processing. So we
should have a good planning to defense the risk we face in the future.

Political

The operations of E-Sarn Man are affected by the government policies on the
regulations of fast food operation. Currently government are controlling the marketing
of fast food restaurant because of health concern such as cardiovascular and
cholesterol issue and obesity among the young and children in the country.
Governments also control the license given for open the fast food restaurant and other
business regulation need to follow such as for a franchise business. Good relationship
with government in giving mutual benefits such as employment and tax is a must for
the company to succeed in any market. E-Sarn Man should also protect its workers by
ensuring all the hiring, compensation, training or repatriation is according to Thailand
Labor Law as stipulated

138
Economic
In the present economic of Thailand is uncertainty because political conflict,
social problem but in pheu thai-led government of Prime Minister Yingluck
Shinawatr. She supports Thai small businesses must continue to improve in order to
better cope with growing
competition in the domestic markets.

Social/Cultural
The changing lifestyles of Thailand due to development of Thailand economy
should be also taking into consideration. While more people are able financially to eat
at more expensive outlet such as fast food restaurant, they have higher expectation.
They want to have quality in services and more conveniences that can differentiate
one restaurant from another. Young urban consumers want technology in their life
and facilities such as credit card payment, wireless internet, cozy and relaxing
ambient place, and other attraction for their hangout and eating. All these needs
should also be taken into consideration. There is not much difference between cultural
and the purchase of products in a country but for different cultural sensitivity should
be upheld. For example in India people (Hindu) do not take beef, Muslim countries do
not take pork, German like beers, Finnish like fish type of food menu, Chinese like to
associate food with something good (for example prosperity), Asian like rice and

139

Americans eat in big-sized menu. So far E-Sarn Man has shown good efforts in
localization of its menu to suit local taste but it should constantly survey and learn
about local culture to better understand and design the best product for them

Changing in Technology
Nowadays technology and innovation has changed rapidly that effect to
industrial development such as machines in manufacturing and backwardness of
equipment. So Changing in Technology and innovation will along with manufacture
development. We should have manage risk about changing by bring new knowledge
into manufacture and develop time life using of many machines and always check
availability of old machines but if our company monitors with new technology, it will
help us to improve capacity inventory to present the best thing for customer.
Therefore, E-Sarn Man will benefit from the technology efficiency, low cost, and
decrease the amount of time that they spend on routine administrative tasks. So, new
technologies introduced a provider of conferencing services, the benefits for customer
and new technology is easier and less costly for businesses. Some of these changes,
like adding new options to the customer have proven to be valuable to their users.

140

2. Analysis Competitors by Five Forces

The intensity of rivalry among competitors in an industry refers to the extent

to which firms within an industry put pressure on one another and limit each others
profit potential. If rivalry is fierce, competitors are trying to steal profit and market
share from one another. This reduces profit potential for all firms within the industry.
According to Porters 5 forces framework, the intensity of rivalry among firms is one
of the main forces that shape the competitive structure of an industry.
Porters 5 forces of rivalry in an industry affect the competitive environment
and influence the ability of existing firms to achieve profitability. High intensity of
rivalry means competitors are aggressively targeting each others markets and

141

aggressively pricing products. This represents potential costs to all competitors within
the industry.
3. Rivalry among Existing Competitors
Old Customers - all the restaurants had regular customers.
Because food is key factor to life. When customers are
impressed with the taste of each shop that always go to only
there shop to be the same. That make The customer not decided
to try a new taste in other shop, Because fear taste of new shop
that not delicious like the old one

How - organized the promotion / trade / distribution /

bonus. In turn, customers can taste it and not pay money.

There are many varieties of restaurants - the food is highly

necessary. Everyone needs to eat to living and survive in
society. That has many varieties of restaurants for Consumers
choose.

o Solution - Our restaurant is a particular restaurant a (ESarn Foods) we do not sell fast foods. Therefore,
customers who use our service are customers like ESarn Foods.

142

o We are certified by The Food and Drug Administration.

Spicy like E-Sarn food tastes original. We focus on
providing the most of service for the client was
impressed and returned to us again.

o Attention to cleanliness. We focus on the cleanliness of

food, a place, glass, and container for their trust, peace,
trust in our services.

4. Bargaining power of Suppliers.

Collaboration with another shop that we know to be the bargain
to the Suppliers for cheaper. (In case, If we buy separate by
myself will expensive than buy by groups).

Suppliers - Our company always purchase the same supplier is

to add consistently to increase our credit for our shop. For
supplier has the confidence and deliver a good quality to our
suppliers is not cheating.

5. Bargaining power of customers.

Our companies have a package of food to increase the value of

food to appropriate with that customers pay.

143
Use standard balanced with our competitor, to avoid comparing
prices to consumers.

6. The Threat of Substitute Products

Substitute product, food is the main factor that every man must
eat. There are many varieties of food in this world for everyone
chooses many things for replacement E-Sarn foods so many
things. Such as for fast food made to order. But our companies
are featuring the tastes of food. Consumers can trust in our
tastes, it is difficult to substitute with our foods.

7. Threat of New entrants

Restaurant business is a business that anyone can open.

Because it is convenient, as everyone must know how to cook.
If we will maintain this strategy, we have to find good location
and Good parking facilitate.
Second, facilitate the customers we must maintain the
cleanliness of our shop as much as possible. The Customers
will have trust in our service. Third, we need to manage our
store to look good when customer come to our store. The
atmosphere persuades the customer to our store. So that

144

customers can inhale the good atmosphere, that make the

customers feel relaxed.

Advantage / disadvantage in competition

Advantage in competition
1. Business operations under the

disadvantage in competition
1. Competitor have strategy

certificate of the Food and Drug

variety promotion more than

Administration. This is a guarantee

us

that the foods have standard and

acceptable to consumers.

2. Some business have varieties

foods like fast foods shops

2.

Business with good service and

quality conscious. Customer service
is at the main factor to do business.

3. Location of the business.

Convenient to service our customers
and have Service delivery, if you
cant come to our restaurant.

4. Quick delivery of goods on the road

as well.

145

8. Internal risk

Processing of company may face any risk like an operation system, human
resource management and conflict of interest. There are risk that can be visible and
control underneath company processing:
Integrity Risk
Faithfulness of employees also is risk because if employees are not loyalty to
job, it will effect to trustful between employer and employee and make disunity in
work. So employer should take care employees like there are same family because if
employees get attend from employer, their will have inspiration to do job.
Human resource risk

Operation part
Fire ,fire can damage kitchen if chief miss in cooking, have fire safety
in kitchen and maintenance twice a week
Accident about sharp, sharp can damage chief or can be weapon if
dont keep in safety place, keep in locker and only head chief hold the
key, testing skill of chief and chief assistant before hire
Lacking skill of employee ,one of Lacking skill of employee can
turbulence the process, have testing before hire
Cheating, cheating made profit loss, First time see the reason or fire if
no good reason second time fire only

146
Absence employee, absence of employee made labor lacking, first time
manager will be worn to employee , second time cut the monthly paid
and third time fire
Military problem, man who didnt pass military can be activate to the
military it will damage to organization in lacking labor, avoid to hire
man didnt pass military
Drinking in work time, employee who drinking will damage image of
organization, drinking loss employee self control so they cant predict
how damage how occur from drinking, fire only

Organizing part
Seniority, our organization concern about skill of employee not
seniority so its contrast with Thai custom , all employee must accept
agreement of organization culture before hiring
Libel, when someone have successful in career will be made someone
envy lead to libel, libel can damage relation of employee lead to
efficiency in work, manager have to control employee and solve
problem before its happen
Bias of manager, when have big problem manager can be have bias in
decision, so 3 manager from another branch will judge with out
disputant information

147
Sexual harassment, sexual harassment will damage employee in many
way such as relation between employee and organization image, If
employee get sexual harassment concrete evidence it can be changed in
reward and who did harassment will be fire and send to the police.
Lacking motivation, If dont have challenging in work employee will
work bad, branch which have most increase percentage sales will get
bonus from other expense part.

148

9. Risk Analysis for Project Feasibility

We should consider by the scenario as following

- Sales decrease by 5%,10%,15%

- interest increase by 5%,10%,15%
- Cost/Expense increase by 5%,10%,15%
Income Statement
Sales decrease 5%
Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

38,229,027
1,911,451
40,140,479

45,881,711
2,294,086
48,175,797

55,066,309
2,753,315
57,819,625

55,954,434
2,797,722
58,752,156

54,945,318
2,747,266
57,692,584

19,114,514
1,911,451
21,025,965
19,114,514

22,940,856
2,294,086
25,234,941
22,940,856

27,533,155
2,753,315
30,286,470
27,533,155

27,977,217
2,797,722
30,774,939
27,977,217

27,472,659
2,747,266
30,219,925
27,472,659

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
324,000
15,838
10,100
91,200
3,000
10,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
340,200
17,421
10,605
95,760
3,150
10,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
356,400
17,421
11,110
100,320
3,300
11,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
372,600
18,213
11,615
104,880
3,450
11,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
388,800
19,005
12,120
109,440
3,600
12,000
46,477

324,000
60,000
7,702,074
11,412,440
2,300,000
9,112,440
2,733,732
6,378,708

324,000
60,000
7,725,572
15,215,283
2,300,000
12,915,283
3,874,585
9,040,698

324,000
60,000
7,747,487
19,785,667
2,300,000
17,485,667
5,245,700
12,239,967

324,000
60,000
7,770,194
20,207,023
2,300,000
17,907,023
5,372,107
12,534,916

324,000
60,000
7,792,901
19,679,758
2,300,000
17,379,758
5,213,927
12,165,831

Revenue

selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Poster/Vinyl
Leaflet
Pre operating
Water
Electricity
Telephone and internet
Maintenance
production staff salaries
Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply

Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

149

Sales decrease 10%

Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

36,216,973
1,810,849
38,027,822

43,466,884
2,173,344
45,640,229

52,168,082
2,608,404
54,776,486

53,009,464
2,650,473
55,659,937

52,053,459
2,602,673
54,656,132

18,108,487
1,810,849
19,919,335
18,108,487

21,733,442
2,173,344
23,906,786
21,733,442

26,084,041
2,608,404
28,692,445
26,084,041

26,504,732
2,650,473
29,155,205
26,504,732

26,026,730
2,602,673
28,629,403
26,026,730

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
324,000
15,838
10,100
91,200
3,000
10,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
340,200
17,421
10,605
95,760
3,150
10,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
356,400
17,421
11,110
100,320
3,300
11,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
372,600
18,213
11,615
104,880
3,450
11,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
388,800
19,005
12,120
109,440
3,600
12,000
46,477

324,000
60,000
7,702,074
10,406,413
2,300,000
8,106,413
2,431,924
5,674,489

324,000
60,000
7,725,572
14,007,870
2,300,000
11,707,870
3,512,361
8,195,509

324,000
60,000
7,747,487
18,336,554
2,300,000
16,036,554
4,810,966
11,225,588

324,000
60,000
7,770,194
18,734,538
2,300,000
16,434,538
4,930,361
11,504,176

324,000
60,000
7,792,901
18,233,829
2,300,000
15,933,829
4,780,149
11,153,680

Revenue

selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Poster/Vinyl
Leaflet
Pre operating
Water
Electricity
Telephone and internet
Maintenance
production staff salaries
Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply

Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

150

Sales decrease 15%

Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

34,204,919
1,710,246
35,915,165

41,052,058
2,052,603
43,104,660

49,269,856
2,463,493
51,733,348

50,064,494
2,503,225
52,567,718

49,161,600
2,458,080
51,619,680

17,102,460
1,710,246
18,812,706
17,102,460

20,526,029
2,052,603
22,578,632
20,526,029

24,634,928
2,463,493
27,098,421
24,634,928

25,032,247
2,503,225
27,535,472
25,032,247

24,580,800
2,458,080
27,038,880
24,580,800

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
324,000
15,838
10,100
91,200
3,000
10,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
340,200
17,421
10,605
95,760
3,150
10,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
356,400
17,421
11,110
100,320
3,300
11,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
372,600
18,213
11,615
104,880
3,450
11,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
388,800
19,005
12,120
109,440
3,600
12,000
46,477

324,000
60,000
7,702,074
9,400,386
2,300,000
7,100,386
2,130,116
4,970,270

324,000
60,000
7,725,572
12,800,456
2,300,000
10,500,456
3,150,137
7,350,320

324,000
60,000
7,747,487
16,887,440
2,300,000
14,587,440
4,376,232
10,211,208

324,000
60,000
7,770,194
17,262,053
2,300,000
14,962,053
4,488,616
10,473,437

324,000
60,000
7,792,901
16,787,899
2,300,000
14,487,899
4,346,370
10,141,529

Revenue

selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Poster/Vinyl
Leaflet
Pre operating
Water
Electricity
Telephone and internet
Maintenance
production staff salaries
Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply

Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

151

Interest increase 5%
Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,082
2,012,054
42,253,136

48,296,538
2,414,827
50,711,365

57,964,536
2,898,227
60,862,763

58,899,404
2,944,970
61,844,375

57,837,177
2,891,859
60,729,036

20,120,541
2,012,054
22,132,595
20,120,541

24,148,269
2,414,827
26,563,096
24,148,269

28,982,268
2,898,227
31,880,495
28,982,268

29,449,702
2,944,970
32,394,672
29,449,702

28,918,588
2,891,859
31,810,447
28,918,588

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
324,000
15,838
10,100
91,200
3,000
10,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
340,200
17,421
10,605
95,760
3,150
10,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
356,400
17,421
11,110
100,320
3,300
11,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
372,600
18,213
11,615
104,880
3,450
11,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
388,800
19,005
12,120
109,440
3,600
12,000
46,477

324,000
60,000
7,702,074
12,418,467

324,000
60,000
7,725,572
16,422,697

324,000
60,000
7,747,487
21,234,781

324,000
60,000
7,770,194
21,679,508

324,000
60,000
7,792,901
21,125,687

2,415,000
10,003,467
3,001,040
7,002,427

2,415,000
14,007,697
4,202,309
9,805,388

2,415,000
18,819,781
5,645,934
13,173,846

2,415,000
19,264,508
5,779,352
13,485,156

2,415,000
18,710,687
5,613,206
13,097,481

Revenue
selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Poster/Vinyl
Leaflet
Pre operating
Water
Electricity
Telephone and internet
Maintenance
production staff salaries
Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply

Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

152

Interest increase 10%

Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,082
2,012,054
42,253,136

48,296,538
2,414,827
50,711,365

57,964,536
2,898,227
60,862,763

58,899,404
2,944,970
61,844,375

57,837,177
2,891,859
60,729,036

20,120,541
2,012,054
22,132,595
20,120,541

24,148,269
2,414,827
26,563,096
24,148,269

28,982,268
2,898,227
31,880,495
28,982,268

29,449,702
2,944,970
32,394,672
29,449,702

28,918,588
2,891,859
31,810,447
28,918,588

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
324,000
15,838
10,100
91,200
3,000
10,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
340,200
17,421
10,605
95,760
3,150
10,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
356,400
17,421
11,110
100,320
3,300
11,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
372,600
18,213
11,615
104,880
3,450
11,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
388,800
19,005
12,120
109,440
3,600
12,000
46,477

324,000
60,000
7,702,074
12,418,467

324,000
60,000
7,725,572
16,422,697

324,000
60,000
7,747,487
21,234,781

324,000
60,000
7,770,194
21,679,508

324,000
60,000
7,792,901
21,125,687

2,530,000
9,888,467
2,966,540
6,921,927

2,530,000
13,892,697
4,167,809
9,724,888

2,530,000
18,704,781
5,611,434
13,093,346

2,530,000
19,149,508
5,744,852
13,404,656

2,530,000
18,595,687
5,578,706
13,016,981

Revenue
selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Poster/Vinyl
Leaflet
Pre operating
Water
Electricity
Telephone and internet
Maintenance
production staff salaries
Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply

Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

153

Interest increase 15%

Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,082
2,012,054
42,253,136

48,296,538
2,414,827
50,711,365

57,964,536
2,898,227
60,862,763

58,899,404
2,944,970
61,844,375

57,837,177
2,891,859
60,729,036

20,120,541
2,012,054
22,132,595
20,120,541

24,148,269
2,414,827
26,563,096
24,148,269

28,982,268
2,898,227
31,880,495
28,982,268

29,449,702
2,944,970
32,394,672
29,449,702

28,918,588
2,891,859
31,810,447
28,918,588

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
324,000
15,838
10,100
91,200
3,000
10,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
340,200
17,421
10,605
95,760
3,150
10,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
356,400
17,421
11,110
100,320
3,300
11,000
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
372,600
18,213
11,615
104,880
3,450
11,500
46,477

95,000
35,000
2,144
28,358
199,262
55,694
30,000
4,992,000
1,380,000
388,800
19,005
12,120
109,440
3,600
12,000
46,477

324,000
60,000
7,702,074
12,418,467

324,000
60,000
7,725,572
16,422,697

324,000
60,000
7,747,487
21,234,781

324,000
60,000
7,770,194
21,679,508

324,000
60,000
7,792,901
21,125,687

2,645,000
9,773,467
2,932,040
6,841,427

2,645,000
13,777,697
4,133,309
9,644,388

2,645,000
18,589,781
5,576,934
13,012,846

2,645,000
19,034,508
5,710,352
13,324,156

2,645,000
18,480,687
5,544,206
12,936,481

Revenue
selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Poster/Vinyl
Leaflet
Pre operating
Water
Electricity
Telephone and internet
Maintenance
production staff salaries
Retail
Office staff salaries
Infrastructures
Fire insurance
Social security insurance
Motivation
Training
Factory Investment
Office Equipments and supply

Other
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

154

Cost/Expense increase 5%
Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,082
2,012,054
42,253,136

48,296,538
2,414,827
50,711,365

57,964,536
2,898,227
60,862,763

58,899,404
2,944,970
61,844,375

57,837,177
2,891,859
60,729,036

21,126,568
2,112,657
23,239,225
19,013,911

25,355,683
2,535,568
27,891,251
22,820,114

30,431,381
3,043,138
33,474,519
27,388,243

30,922,187
3,092,219
34,014,406
27,829,969

30,364,518
3,036,452
33,400,970
27,328,066

8,087,177
10,926,734
2,300,000
8,626,734
2,588,020
6,038,714

8,111,851
14,708,263
2,300,000
12,408,263
3,722,479
8,685,784

8,134,862
19,253,381
2,300,000
16,953,381
5,086,014
11,867,367

8,158,704
19,671,265
2,300,000
17,371,265
5,211,379
12,159,885

8,182,546
19,145,520
2,300,000
16,845,520
5,053,656
11,791,864

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,082
2,012,054
42,253,136

48,296,538
2,414,827
50,711,365

57,964,536
2,898,227
60,862,763

58,899,404
2,944,970
61,844,375

57,837,177
2,891,859
60,729,036

22,132,595
2,213,259
24,345,854
17,907,281

26,563,096
2,656,310
29,219,406
21,491,960

31,880,495
3,188,049
35,068,544
25,794,218

32,394,672
3,239,467
35,634,140
26,210,235

31,810,447
3,181,045
34,991,492
25,737,544

8,472,281
9,435,000
2,300,000
7,135,000
2,140,500
4,994,500

8,498,130
12,993,830
2,300,000
10,693,830
3,208,149
7,485,681

8,522,236
17,271,982
2,300,000
14,971,982
4,491,595
10,480,388

8,547,214
17,663,021
2,300,000
15,363,021
4,608,906
10,754,115

8,572,191
17,165,353
2,300,000
14,865,353
4,459,606
10,405,747

Revenue
selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

Cost/Expense increase 10%

Income Statement
Revenue
selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

155

Cost/Expense increase 15%

Income Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,082
2,012,054
42,253,136

48,296,538
2,414,827
50,711,365

57,964,536
2,898,227
60,862,763

58,899,404
2,944,970
61,844,375

57,837,177
2,891,859
60,729,036

23,138,622
2,313,862
25,452,484
16,800,652

27,770,510
2,777,051
30,547,560
20,163,805

33,329,608
3,332,961
36,662,569
24,200,194

33,867,158
3,386,716
37,253,873
24,590,501

33,256,377
3,325,638
36,582,014
24,147,021

8,857,385
7,943,267
2,300,000
5,643,267
1,692,980
3,950,287

8,884,408
11,279,397
2,300,000
8,979,397
2,693,819
6,285,578

8,909,610
15,290,583
2,300,000
12,990,583
3,897,175
9,093,408

8,935,723
15,654,778
2,300,000
13,354,778
4,006,433
9,348,345

8,961,836
15,185,185
2,300,000
12,885,185
3,865,556
9,019,630

Revenue
selling
delivery revenue
total revenue
Cost of good sold

Raw material
Fuel
total
Gross margin
Expense
Total expense
Earning before interest and Tax
Principle and interest
After interest expense
Tax 30%
Net income

156

Cash Flow Statement

Sales decrease 5%
Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

38,229,02
7
1,911,451
60,658
21,025,96
5
7,702,074
3,035,540

45,881,71
1
2,294,086
60,658
25,234,94
1
7,702,074
3,035,540
12,263,90
0
0
0
0

55,066,30
9
2,753,315
60,658
30,286,47
0
7,702,074
3,035,540
16,856,19
9
0
0
0

55,954,43
4
2,797,722
60,658
30,774,93
9
7,702,074
3,035,540
17,300,26
2
0
0
0

54,945,31
8
2,747,266
60,658
30,219,92
5
7,702,074
3,035,540
16,795,70
4
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,300,000
2,300,000

0
2,300,000
2,300,000
14,556,19
9
25,795,96
9
40,352,16
9

0
2,300,000
2,300,000
15,000,26
2
40,352,16
9
55,352,43
0

0
2,300,000
2,300,000
14,495,70
4
55,352,43
0
69,848,13
4

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

8,437,558
0
0
305,489
-305,489
0
0
10,000,00
0
2,300,000
7,700,000
15,832,06
9
0
15,832,06
9

9,963,900
15,832,06
9
25,795,96
9

157

Sales decrease 10%

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

36,216,97
3
1,810,849
60,658
19,919,33
5
7,702,074
3,035,540

43,466,88
4
2,173,344
60,658
23,906,78
6
7,702,074
3,035,540
11,056,48
7
0
0
0

52,168,08
2
2,608,404
60,658
28,692,44
5
7,702,074
3,035,540
15,407,08
6
0
0
0

53,009,46
4
2,650,473
60,658
29,155,20
5
7,702,074
3,035,540
15,827,77
6
0
0
0

52,053,45
9
2,602,673
60,658
28,629,40
3
7,702,074
3,035,540
15,349,77
4
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,300,000
2,300,000

0
2,300,000
2,300,000
13,107,08
6
23,582,52
9
36,689,61
5

0
2,300,000
2,300,000
13,527,77
6
36,689,61
5
50,217,39
1

0
2,300,000
2,300,000
13,049,77
4
50,217,39
1
63,267,16
5

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

7,431,531
0
0
305,489
-305,489
0
0
10,000,00
0
2,300,000
7,700,000
14,826,04
2
0
14,826,04
2

8,756,487
14,826,04
2
23,582,52
9

158

Sales decrease 15%

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

34,204,91
9
1,710,246
60,658
18,812,70
6
7,702,074
3,035,540

41,052,05
8
2,052,603
60,658
22,578,63
2
7,702,074
3,035,540

6,425,504
0
0
305,489

9,849,073
0
0
0

49,269,85
6
2,463,493
60,658
27,098,42
1
7,702,074
3,035,540
13,957,97
2
0
0
0

50,064,49
4
2,503,225
60,658
27,535,47
2
7,702,074
3,035,540
14,355,29
1
0
0
0

49,161,60
0
2,458,080
60,658
27,038,88
0
7,702,074
3,035,540
13,903,84
5
0
0
0

-305,489
0
0
10,000,00
0
2,300,000

0
0
0

0
0
0

0
0
0

0
0
0

0
2,300,000
2,300,000

0
2,300,000
2,300,000
11,657,97
2
21,369,08
8
33,027,06
1

0
2,300,000
2,300,000
12,055,29
1
33,027,06
1
45,082,35
2

0
2,300,000
2,300,000
11,603,84
5
45,082,35
2
56,686,19
7

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

7,700,000
13,820,01
5
0
13,820,01
5

7,549,073
13,820,01
5
21,369,08
8

159

Interest increase 5%
Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,08
2
2,012,054
60,658
22,132,59
5
7,702,074
3,035,540

48,296,53
8
2,414,827
60,658
26,563,09
6
7,702,074
3,035,540
13,471,31
4
0
0
0

57,964,53
6
2,898,227
60,658
31,880,49
5
7,702,074
3,035,540
18,305,31
2
0
0
0

58,899,40
4
2,944,970
60,658
32,394,67
2
7,702,074
3,035,540
18,772,74
7
0
0
0

57,837,17
7
2,891,859
60,658
31,810,44
7
7,702,074
3,035,540
18,241,63
3
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,415,000
2,415,000
11,056,31
4
16,723,09
6
27,779,41
0

0
2,415,000
2,415,000
15,890,31
2
27,779,41
0
43,669,72
2

0
2,415,000
2,415,000
16,357,74
7
43,669,72
2
60,027,46
9

0
2,415,000
2,415,000
15,826,63
3
60,027,46
9
75,854,10
2

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

9,443,585
0
0
305,489
-305,489
0
0
10,000,00
0
2,415,000
7,585,000
16,723,09
6
0
16,723,09
6

160

Interest increase 10%

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,08
2
2,012,054
60,658
22,132,59
5
7,702,074
3,035,540

48,296,53
8
2,414,827
60,658
26,563,09
6
7,702,074
3,035,540
13,471,31
4
0
0
0

57,964,53
6
2,898,227
60,658
31,880,49
5
7,702,074
3,035,540
18,305,31
2
0
0
0

58,899,40
4
2,944,970
60,658
32,394,67
2
7,702,074
3,035,540
18,772,74
7
0
0
0

57,837,17
7
2,891,859
60,658
31,810,44
7
7,702,074
3,035,540
18,241,63
3
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,530,000
2,530,000
10,941,31
4
16,608,09
6
27,549,41
0

0
2,530,000
2,530,000
15,775,31
2
27,549,41
0
43,324,72
2

0
2,530,000
2,530,000
16,242,74
7
43,324,72
2
59,567,46
9

0
2,530,000
2,530,000
15,711,63
3
59,567,46
9
75,279,10
2

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

9,443,585
0
0
305,489
-305,489
0
0
10,000,00
0
2,530,000
7,470,000
16,608,09
6
0
16,608,09
6

161

Interest increase 15%

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,08
2
2,012,054
60,658
22,132,59
5
7,702,074
3,035,540

48,296,53
8
2,414,827
60,658
26,563,09
6
7,702,074
3,035,540
13,471,31
4
0
0
0

57,964,53
6
2,898,227
60,658
31,880,49
5
7,702,074
3,035,540
18,305,31
2
0
0
0

58,899,40
4
2,944,970
60,658
32,394,67
2
7,702,074
3,035,540
18,772,74
7
0
0
0

57,837,17
7
2,891,859
60,658
31,810,44
7
7,702,074
3,035,540
18,241,63
3
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,645,000
2,645,000
10,826,31
4
16,493,09
6
27,319,41
0

0
2,645,000
2,645,000
15,660,31
2
27,319,41
0
42,979,72
2

0
2,645,000
2,645,000
16,127,74
7
42,979,72
2
59,107,46
9

0
2,645,000
2,645,000
15,596,63
3
59,107,46
9
74,704,10
2

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

9,443,585
0
0
305,489
-305,489
0
0
10,000,00
0
2,645,000
7,355,000
16,493,09
6
0
16,493,09
6

162

Cost/Expense increase 5%
Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,08
2
2,012,054
60,658
23,239,22
5
8,087,177
3,035,540

48,296,53
8
2,414,827
60,658
27,891,25
1
8,111,851
3,035,540
11,733,38
2
0
0
0

57,964,53
6
2,898,227
60,658
33,474,51
9
8,134,862
3,035,540
16,278,50
0
0
0
0

58,899,40
4
2,944,970
60,658
34,014,40
6
8,158,704
3,035,540
16,696,38
3
0
0
0

57,837,17
7
2,891,859
60,658
33,400,97
0
8,182,546
3,035,540
16,170,63
8
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,300,000
2,300,000

0
2,300,000
2,300,000
13,978,50
0
24,779,74
4
38,758,24
4

0
2,300,000
2,300,000
14,396,38
3
38,758,24
4
53,154,62
7

0
2,300,000
2,300,000
13,870,63
8
53,154,62
7
67,025,26
5

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

7,951,852
0
0
305,489
-305,489
0
0
10,000,00
0
2,300,000
7,700,000
15,346,36
3
0
15,346,36
3

9,433,382
15,346,36
3
24,779,74
4

163

Cost/Expense increase 10%

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,08
2
2,012,054
60,658
24,345,85
4
8,472,281
3,035,540

48,296,53
8
2,414,827
60,658
29,219,40
6
8,498,130
3,035,540
10,018,94
8
0
0
0

57,964,53
6
2,898,227
60,658
35,068,54
4
8,522,236
3,035,540
14,297,10
1
0
0
0

58,899,40
4
2,944,970
60,658
35,634,14
0
8,547,214
3,035,540
14,688,13
9
0
0
0

57,837,17
7
2,891,859
60,658
34,991,49
2
8,572,191
3,035,540
14,190,47
1
0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
2,300,000
2,300,000

0
2,300,000
2,300,000
11,997,10
1
21,573,57
8
33,570,67
8

0
2,300,000
2,300,000
12,388,13
9
33,570,67
8
45,958,81
7

0
2,300,000
2,300,000
11,890,47
1
45,958,81
7
57,849,28
8

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

6,460,118
0
0
305,489
-305,489
0
0
10,000,00
0
2,300,000
7,700,000
13,854,62
9
0
13,854,62
9

7,718,948
13,854,62
9
21,573,57
8

164

Cost/Expense increase 15%

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

40,241,08
2
2,012,054
60,658
25,452,48
4
8,857,385
3,035,540

48,296,53
8
2,414,827
60,658
30,547,56
0
8,884,408
3,035,540

4,968,385
0
0
305,489

8,304,515
0
0
0

57,964,53
6
2,898,227
60,658
36,662,56
9
8,909,610
3,035,540
12,315,70
1
0
0
0

58,899,40
4
2,944,970
60,658
37,253,87
3
8,935,723
3,035,540
12,679,89
6
0
0
0

57,837,17
7
2,891,859
60,658
36,582,01
4
8,961,836
3,035,540
12,210,30
3
0
0
0

-305,489
0
0
10,000,00
0
2,300,000

0
0
0

0
0
0

0
0
0

0
0
0

0
2,300,000
2,300,000

0
2,300,000
2,300,000
10,015,70
1
18,367,41
1
28,383,11
2

0
2,300,000
2,300,000
10,379,89
6
28,383,11
2
38,763,00
8

0
2,300,000
2,300,000

Operations
Net sale
Cash received on service
Depreciation and Amortization
Purchasing raw material
Expense
Cash paid for income tax
Net cash flows from operating
activity
Investments
Cash paid on investment
Net cash flows from investing
activity
Financing
Long tern note payable
Repayment for interest and principle
Net cash flows from financing
activity
Net cash increase or decrease
Beginning cash
Ending cash

7,700,000
12,362,89
6
0
12,362,89
6

6,004,515
12,362,89
6
18,367,41
1

9,910,303
38,763,00
8
48,673,31
1

165

Balance Sheet
Sales decrease 5%
Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

152654655

258545251

223292798

286021635

288039546

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
155,797,604

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
261,688,200

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
226,435,747

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
289,164,584

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
291,182,495

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

35,797,604
35,797,604
155,797,604

141,688,200
141,688,200
261,688,200

106,435,747
106,435,747
226,435,747

169,164,584
169,164,584
289,164,584

171,182,495
171,182,495
291,182,495

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

166

Sales decrease 10%

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

144620199

244937606

211540545

270967864

272879570

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
147,763,148

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
248,080,555

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
214,683,494

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
274,110,813

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
276,022,519

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

27,763,148
27,763,148
147,763,148

128,080,555
128,080,555
248,080,555

94,683,494
94,683,494
214,683,494

154,110,813
154,110,813
274,110,813

156,022,519
156,022,519
276,022,519

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

167

Sales decrease 15%

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

136585744

231329961

199788293

255914094

257719594

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
139,728,693

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
234,472,910

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
202,931,242

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
259,057,043

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
260,862,543

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

19,728,693
19,728,693
139,728,693

114,472,910
114,472,910
234,472,910

82,931,242
82,931,242
202,931,242

139,057,043
139,057,043
259,057,043

140,862,543
140,862,543
260,862,543

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

168

Interest increase 5%
Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

160536383

271894227

234821651

300789247

302911345

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
163,679,332

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
275,037,176

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
237,964,600

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
303,932,196

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
306,054,294

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

43,679,332
43,679,332
163,679,332

155,037,176
155,037,176
275,037,176

117,964,600
117,964,600
237,964,600

183,932,196
183,932,196
303,932,196

186,054,294
186,054,294
306,054,294

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

169

Interest increase 10%

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

160383653

271635556

234598249

300503085

302623165

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
163,526,602

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
274,778,505

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
237,741,198

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
303,646,034

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
305,766,114

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

43,526,602
43,526,602
163,526,602

154,778,505
154,778,505
274,778,505

117,741,198
117,741,198
237,741,198

183,646,034
183,646,034
303,646,034

185,766,114
185,766,114
305,766,114

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

170

Interest increase 15%

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

160230925

271376885

234374849

300216926

302334986

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
163,373,874

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
274,519,834

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
237,517,798

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
303,359,875

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
305,477,935

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

43,373,874
43,373,874
163,373,874

154,519,834
154,519,834
274,519,834

117,517,798
117,517,798
237,517,798

183,359,875
183,359,875
303,359,875

185,477,935
185,477,935
305,477,935

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

171

Cost/Expense increase 5%
Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

150573015

255019659

220247917

282121367

284111762

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
153,715,964

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
258,162,607

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
223,390,866

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
285,264,316

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
287,254,710

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

33,715,964
33,715,964
153,715,964

138,162,607
138,162,607
258,162,607

103,390,866
103,390,866
223,390,866

165,264,316
165,264,316
285,264,316

167,254,710
167,254,710
287,254,710

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

172

Cost/Expense increase 10%

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

140419379

237822840

205395872

263096990

264953166

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
143,562,328

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
240,965,789

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
208,538,821

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
266,239,939

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
268,096,115

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

23,562,328
23,562,328
143,562,328

120,965,789
120,965,789
240,965,789

88,538,821
88,538,821
208,538,821

146,239,939
146,239,939
266,239,939

148,096,115
148,096,115
268,096,115

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

173

Cost/Expense increase 15%

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

Assets
Current asset
Cash

130265742

220626021

190543827

244072614

245794571

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
133,408,691

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
223,768,970

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
193,686,776

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
247,215,563

2,686,368
302,103
2,384,265
850,860
92,177
758,684
3,142,949
248,937,520

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

120,000,000
120,000,000

13,408,691
13,408,691
133,408,691

103,768,970
103,768,970
223,768,970

73,686,776
73,686,776
193,686,776

127,215,563
127,215,563
247,215,563

128,937,520
128,937,520
248,937,520

Fixed assets
Equipments(Kitchen)
Less: accrumulated depreciation
Total
Equipments(Office)
Less: accrumulated depreciation
Total
Total fixedassets
Total Assets
Liability and Equity
Liability
Long tern note payable
Total liability
Equity
Retain earning
Total owner equity
Total liability and equity

174

Chapter 9
Financial Feasibility Analysis Summary
1. Financial Assumption
E-Sarn Man Company has financial assumption by consider from market need
various with production. We concern on market price which estimate the changing
growth rate by use assumption.

2. Income Statement

For income statement, we consider from previous data of market average to

use as populations information to estimate income and expense that we will receive

175

in each year. We are estimate about 5 years by we use financial assumption. You can
see net income increase in 5 years.

3. Cash Flow Statement

From the cash flow chart, you can estimate actual income in the year that how
much company receives and expense by using financial hypothesis and financial
policy abovementioned and we can see the current assets increasing in every year.
And show the liquidity of cash flow has high. Then we can spend a lot of money to
purchase the product by on the problem.

4. Balance Sheet
In balance sheet part include the data of asset, debt share and owner in period
year end that how much it is. The balance sheet takes the data cash flow income
statement to calculation. In the line of balance sheet this graph shows the value of

176

equity that will increase in every year and value of equity of our company about
32,648,490baht.

5. Net Present Value

The detail of Net Present Value (NPV) from the table, we have calculate Net
Present Value by equal to 98,375,144.91baht and can pay back period with in 2
month. The decisions making to invest have the worthwhile value.

6. Return on Investment
The Rate of Return on Investment (IRR) from the table. We have calculated IRR
by using Excel equal 205%.

Chapter 1

http://en.wikipedia.org/wiki/Isan

http://en.wikipedia.org/wiki/Thai_cuisine#Northeastern_shared_dishes

http://www.panyathai.or.th/wiki/index.php/%E0%B8%AA%E0%B9%89%E0
%B8%A1%E0%B8%95%E0%B8%B3

http://www.thaismefranchise.com/?p=8682#more-8682

Chapter 2

http://www.oie.go.th/brief_economics/Dec2554.pdf page 7/14

http://cookglobaleatathome.com/category/recipes-in-english/salad-recipes-inenglish/

http://www.bloggang.com/mainblog.php?id=breathtakingspeed&month=1601-2009&group=6&gblog=7

http://www.oknation.net/blog/kangmatoom/2009/06/16/entry-1

http://www.thainewsagency.com/business-news/27/04/2011/14126/

http://www.cps.chula.ac.th/html_th/pop_base/trend/trend_113.htm

http://www.ipsr.mahidol.ac.th/ipsr-th/population_thai.html

http://www.ttim.co.th/home/food/ , http://www.mcot.net/cfcustom/cache_page/306104.html

ii

Chapter 3

http://www.somtumbangkok.com/home_pro.htm

http://www.almatum.com/index.htm

http://www.pizza.co.th/pizza_about.php

http://www.kfcthailand.com/en/about_kfc_thailand.php

http://www.mkrestaurant.com/corporate/index.html

http://www.mcthai.co.th/history_en.php

http://www.chestersgrill.co.th/%E0%B9%80%E0%B8%81%E0%B8%A2%E
0%B8%A7%E0%B8%81%E0%B8%9A%E0%B9%80%E0%B8%8A%E0%B
8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%E0%B8%
81%E0%B8%A3%E0%B8%A5%E0%B8%A5.aspx

Chapter 4

http://www.thaihometown.com/buildings/6361

http://www.thaihometown.com/buildings/13676

http://www.thaihometown.com/buildings/7942

http://www.thaiproperty.in.th/View.aspx?PostID=75505

iii

E-Sarn Man Members

Mr. Aniruth Vongseranoo

5031203175
z_a_n_y@hotmail.com

Mr. Krittin Choonchuongchoti

5131203076
krittin_sk8er@hotmail.com

Mr. Panop Anuntalabhochai

5231203093
rockmana@hotmail.com

Mr. Wasurong Lertsupakul

5231203109
glorius@hotmail.com

Mr. Songpon Wongyai

5231203509
ki_rue@hjotmail.com, kirueya@gmail.com

Ms. Ruedeewan Pumkomuth

5231203101
beaubojung@hotmail.com

iv