Product Development Kool Cane ..

.The taste of India Natural Sugarcane juice Product Attributes: Rich in organic salt Hygienically extracted No artificial sweetener Rich in carbohydrates, vitamins, and roughage Low calorie juice with medicinal properties Low glyce6mic index Contains 15% natural sugar Benefits of the Product: Natural thirst quencher Instant rejuvenation Innocuous to health: 3 3 3 3 Cures jaundice Cures eye disorder Prevents cold and flu Prevents cancer Wash sugarcane Scrap outer skin with knife manually Crashing of the Canes Flocculation Water Flocculating Products Filtration Filtration Stabilization of pt Evaporation

Sterilizations Added potassium Metabisulphite (K2S2O5) at 60 C Pre sterilized bottling Cork at 80C Added Sodium Benzoic as preservative Storage at room temperature Competitor The competitor are the producer of Aerated drinks Branded and unbranded fruit juices Fruit based milk drinks Natural mineral water Fruit shakes Branded and unbranded coconut water segmentation Geographic Segmentation Rural areas urban areas Density populated regional Regional with prominently hot and arid climates Demographic Segmentation Individuals with age 3 years and above Individuals across all income groups Working & Non-working individuals Stude4nt Institutions & Office Restaurant &Hotel Retail Shop Psychographic Segmentation Health conscious consumers Consumers having inclination fevers nature and natural products quality conscious consumers

Consumers having diverse tasks and seek variety

Price 3Each unit (250 ml pack) would cost the customer between Rs 8 to Rs 10 depending on the flavor chosen and the local taxes of the correspondence states. 3price will be clearly presented on the package. Place 3Use of attractive POS displays at all the retail outlets. 3Ensure availability to keep up with the brand promise Of quality secure. Promotion 3 Constantly in line with the USP (Unique Selling Promotion) of quality, hygiene and health. 3 Advertisement in television and radio would also convey the brand promise by highlighting the USP. 3 Sponsorship of TV and Radio telecast to aid in brand building and allotting top of mind roll. 3 Use of trade promotion to an extent. Opportunity Analysis 3Healthy Organic and natural drinks oriented global and local culture 3 Limited option in locally produced in real fruit juices 3High export potential 3With good harvest planning, which is around 50% of the total production, could be turned into potential business opportunity 3Reduction in excise processing machinery and import duties on food

Threats 3 Unavailability of adequate industries strategic statistics 3 Single products company 3 High processing & packaging costs 3 Background integration costs is high 3 Threats from other fruit juice exporting countries 3 Price sensitivity and low consciousness to wards quality amongst customer 3 Wide availability of substandard substitutes 3 Heavy advertisement from existing giant players 3 High cost to meet international quality standard Fruit juice Production Process Flow 3 3 3 3 3 3 3 3 3 Boiling of fruit pulp Pulp storage in tank Sugar hopper Pulp & ingredient emerging Syrup storage in tank Juice preparation Juice storage in tank Filtering and Packaging Cooling and Storage

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