SCHEME OF STUDY FOR BACHELOR OF BUSINESS ADMINISTRATION (BBA) 4 YEARS/8 SEMESTERS PROGRAMME The BBA (Hons) programme will

spread over a minimum of 8 semester (4 years) period extendable up to maximum of 10semester (5 years) in line with the University. The students of BBA (Honors) are required to complete minimum of 132 credit hours of studies. The students will also be required to go through an internship in any organization of repute for six to eight weeks duration in the last summer vacation commencing prior to the completion of the programme. They will submit an internship report describing the internship activities as per standard format of the department. The internship activity and report will carry a weightage of 3 credit hours (100 marks). The students will be required to pass a comprehensive examination followed by a comprehensive viva voce after passing all the required subjects of the programme. The comprehensive and viva voce examination will carry a weight of 3 credit hours (100 marks).

BBA (Hons) Scheme of Study

Code No. Semester-I BBA-120 Introduction to Business BBA-101 Islamiyat and Pak Study BBA-102 Business English-I BBA-115 Microeconomics BBA-105 Introduction to Sociology Code No. Semester-III BBA-251 Principles of Marketing BBA-152 Financial Accounting BBA-112 Business Statistics BBA-104 Business Communication BBA-108 Introduction to Computer Code No. BBA-117 BBA-154 BBA-202 BBA-122 BBA-109 Code No. BBA-107 BBA-110 BBA-119 BBABBA BBA Semester-V Managerial Economics Financial Management Entrepreneurship & SME Business Research Methods Office Management Tools Semester-VII Business Ethics Management Information System Economy of Pakistan Elective-I Elective-II Elective-III

CHr 3 3 3 3 3 3 3 3 3 3

3 3 3 3 3 3 3 3 3 3 3

Code No. BBA-301 BBA-103 BBA-116 BBA-111 BBA-151 Code No. BBA-201 BBA-252 BBA-253 BBA-153 BBA-113 BBA-106 Code No. BBA-302 BBA-155 BBA-254 BBA-121 BBA-157 Code No. BBA-118 BBA-114 BBA-156 BBA BBA BBA

Semester-II Principle of Management Business English-II Macroeconomics Business Mathematics Fundamentals of Accounting Semester-IV Human Resource Management Marketing Management Organizational Theory Behavior Business Finance Statistical Inference Logic and Critical Thinking Semester-VI Project Planning and Management Cost Accounting Consumer Behavior Business Law Operations and Production Management Semester-VIII Money and Banking Quantitative Techniques in Management Financial Institutions and Market Elective-IV Elective-V Internship Report plus Comprehensive exam and Viva

CHr 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3+3

Eligibility Criteria for BBA (Hons):-FA/FSc/ D.Com/DBAor Equivalent with minimum of 45% marks.

BBA ELECTIVE COURSES

Note: Elective courses will be offered from the field of specializations given below:

Specializations
Accounting & Finance
S/No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Code No. BBA-171 BBA-172 BBA-173 BBA-174 BBA-175 BBA-176 BBA-177 BBA-178 BBA-179 BBA-180 BBA-181 BBA-182 BBA-183 BBA-184 BBA-185 BBA-186 BBA-187 BBA-188 Course Title Corporate Finance Investment and Portfolio Management Islamic Banking & Finance Auditing Advance Accounting Financial Risk Management Treasury Management International Financial Management Credit Management Banks Management Advance Cost Accounting Insurance Management Management of Micro Finance Financial Statement Analysis Taxation Management Accounting Information System Consumer Banking Banking Law and Practices Credit 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Human Resource Management

S/No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Course No. BBA-221 BBA-222 BBA-223 BBA-224 BBA-225 BBA-226 BBA-227 BBA-228 BBA-229 BBA-230 BBA-231 BBA-232 BBA-233 Course Title Training and Development Compensation Management Recruitment and Selection Rural & Urban Dynamics Employees Discipline Performance Management International HRM H.R Development Strategic HR Management Organizational Dynamics Leadership and Team Management Labor Law in Pakistan Industrial Relations Credit 3 3 3 3 3 3 3 3 3 3 3 3 3

Marketing
S/No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Course No. BBA-271 BBA-272 BBA-273 BBA-274 BBA-275 BBA-276 BBA-277 BBA-278 BBA-279 BBA-280 BBA-281 BBA-282 BBA-283 BBA-284 Course Title Sales Management Brand Management International Marketing Marketing Research Procurement Management E-Marketing Retail/ Retailing Management Agriculture Marketing Advertising and Promotion Strategy Social Marketing Supply Change Management Marketing of Service Export Marketing Industrial Marketing Credit 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Management:
S/No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Course No. BBA-304 BBA-305 BBA-306 BBA-307 BBA-308 BBA-309 BBA-310 BBA-311 BBA-312 BBA-313 BBA-314 BBA-315 BBA-316 BBA-317 BBA-318 BBA-319 Course Title Change Management Total Quality Management Comparative Management Knowledge Management Project Management Corporate Governance Education Management NGO Management Hotel Management Operation Management SME Management Management Information System Organizational Development Crisis Management Conflict Management Tourism Management Credit 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3