Topic: Green MarketingIndustry

Mobile

Submitted to: Proff. Dr. Pradip Manjrekar

Submitted by: Amit Relekar Neeta G Naidu Renissa Lewis

Green Marketing
Marketing efforts to produce, promote and reclaim environmentally sensitive products are called green marketing. OR Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way Presenting a product or service as green when it's not is called green washing.

Mobile Industry
Number of mobile subscribers in India has crossed the

250 million mark. By April 2008, India is projected to become the second largest wireless market in the world.

Green marketing- Mobile Companies

Many mobile companies have taken an initiative of green marketing viz.

1. LG 2. Samsung 3. Motorola 4. Sony Ericsson 5. Nokia

LG Solar-Powered Phone
The device includes a solar-powered battery mounted into the back cover. The more you expose the phone to the sun the more talk time you get. In future the company hopes to pack its green devices into environmentally-friendly boxes, using recycled paper with cardboard that won't include laminate coating. The company wants to remove from the phonemanufacturing process such chemicals as brominated flame retardants (BFR), chlorinated flame retardants (CFR) and polyvinyl chloride (PVC) by 2010. This model also has the HFB-500 Bluetooth solar car kit that allows you to drive your car while talking on the phone without having to hold the device

Samsung Blue Earth

 Samsung unveiled an incredible eco-friendly phone with a full solar panel installed on its back, able to generate power when exposed to the sun. Its body is made from recycle water bottles, without using brominated flame retardants, beryllium and phthalates. Can use the phone's features to turn on the energy saving mode, use a CO2 calculator, as well as a pedometer. The phone's packaging is made of recycled paper.

Motorola Renew W233

With the world's first carbon neutral mobile phone

the company wanted to show that it now pays more attention to e-waste. Motorola's Renew W233 is the first certified Carbonfree mobile phone on the market today. It features a 100 percent recyclable case created from recycled water bottles. The phone includes a variety of other green features. After the phone reaches the end of its lifecycle, it can be recycled - all you have to do is place it in a prepaid envelope that comes with the box. Besides, the packaging uses 22 percent less material and the phone's manual is printed on a recycled paper with the help of soy-based ink

Nokia Ink 01
Nokia Ink 01 is made from recycled aluminium, it packs an ultra low power E-ink display and its very easy to disassemble.
Instead of the standard mechanical keys, Nokia

Ink 01 comes with a capacitive sensor, so there are less separate parts to use. Theres also a mini OLED display on board, allowing the users to view the photographs they take with the aid of the incorporated camera. The handset uses a silver-zinc battery, instead of the Li-Ion standard unit, and this type of battery is 95% recyclable and it generates 40% more energy density.

Sony Ericsson C901 and Naite

The "green" features of both models include reduced packaging, energy-saving chargers and 100 percent recycled headsets. Can be recycled as soon as you want another device. The paper manual is included in the headset, which eliminates the need of using paper and thus reducing the carbon footprint of the device by approximately 15 percent.

Questionnaire
Is your company following green marketing? A. YES B. NO In which area your company has followed green marketing? A. Selling products and/or services B. Manufacturing C. Packaging Has technologies used for eco-friendly measures have made mobiles more user friendly? A. YES B. NO Has the cost of production/ manufacturing is increased because of using eco-friendly products? A. YES B. NO How much percentage of wastage( Garbage) is reduced by recycling the mobiles? A. 0-10% B.10-20% C. More than 20% Do you think the drive to go eco-friendly will help you make better products and that too cost effective? A. YES B. No If the prices of mobiles will go up, do you think that customer will accept this eco-friendly mobiles? A. YES B. NO By using eco-friendly measures, have you seen any changes in the sales of mobiles?

A. YES

B. NO

How much change in sales of mobiles has been observed due to green marketing..? A. 0-10% B.10-20% C. More than 20%

Mobile Market
Nokia has the highest numbers of users. Sony is 2nd highest , followed by Samsung Motorola has a limited market The rest of the market is taken over by LG and other mobile phone.