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Richard Tejvan Pettinger 29 Campbell Road mail@richardpettinger.com
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AS MICRO ECONOMICS
AQA Edexcel OCR
Opportunity Cost Production Possibility Frontiers Positive / Normative Economics Market Mechanism Supply and Demand Elasticity Maximum and Minimum Prices Buffer Stocks Economies of Scale Efficiency Monopoly Market Failure Externalities Demerit / Merit goods Public Goods Taxes and Subsidies Pollution permits Providing public services Govt Failure
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A = inefficient. B = Productively efficient. It is impossible to produce more goods without losing out on services C = impossible
goods
services
services
Constant Returns
Diminishing Returns
The above diagrams show different slopes of PPFs In the first one the opportunity cost of increasing goods is always constant therefore we say it has constant returns www.economicshelp.org
Demand
The individual Demand Curve illustrates the price people are willing to pay for a particular quantity of a good. A change in price causes a MOVEMENT ALONG the Demand Curve, E.g. if there is an increase in price from p2 to p1 then there will be a fall in demand from Q2 to Q1 P
P1 P2 D2 D1 Q1 Q2 Q
A shift to the right in the demand curve can occur for a number of reasons:
1. An increase in disposable income, this can occur for a variety of reasons such as higher wages and lower taxes 2. An increase in the quality of the good e.g. computers are now more powerful 3. Advertising can increase brand loyalty to the goods and increase demand 4. An increase in the price of substitutes, e.g. if the price of Kodak films increase the demand for Fuji films will increase 5. A fall in the price of complements. E.g. a lower price of Play Station 2 will increase the demand for compatible games.
Evaluation:
For some luxury goods income will be an important determinant of demand. e.g. if your income increased you would buy more CDs but probably not salt. Advertising is important for goods in which branding is important, e.g. coca cola but not for bananas www.economicshelp.org
Supply
This refers to the quantity of a good that the producer plans to sell in the market. As price increases firms have an incentive to supply more because they get extra revenue (income) from selling the goods. If price changes, there is a movement along the supply curve, e.g. a higher price causes a higher amount to be supplied. P S1 S2 P2 P1
Q1
Q2
7. Lower taxes reduce the cost of goods 8. Increase in govt subsidies will also reduce the cost of goods
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Market Equilibrium
The Price Mechanism refers to how Supply and Demand interact to set the market price and the amount of goods sold If price was below the equilibrium at P2 then demand would be greater than the supply. Therefore there is a shortage of (Q2 Q1) Therefore firms will put up prices and supply more. As price rises there will be a movement along the demand curve and less will be demanded. P S
Pe P2
Market Equilibrium
Q Q1 Qe Q2
Therefore price will rise to Pe until there is no shortage and Supply = Demand
P2 P1
D2 D1 Qe Q2 Q
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S S2
P1
P2 D2 Q1 The demand for coffee could fall for various reasons such as: i) ii) iii) iv) v) Lower incomes mean that consumers cannot afford to buy as much Less fashionable Decrease in the price of substitutes such as tea Fall in number of coffee shops Health concerns about caffeine D1 Q
The supply of coffee could increase for various reasons such as: i) ii) iii) iv) Increase in the number of suppliers Lower costs of production Govt subsidies Higher labour productivity in producing coffee, this will decrease the costs of production
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Pe Max P
D
Q1 Qe Q2
The problem of Maximum prices is that: The lower price will cause a shortage therefore some tenants will be worse off because they cannot find any houses to rent. Therefore the govt would have to increase supply in order to overcome the shortage
2. Minimum Prices
This occurs when the govt wishes to raise the price above the equilibrium. For example in agricultural markets the govt often wishes to increase the income of farmers by increasing the price of goods. P S
Min P Pe
D
Q1 Qe Q2
The problem of Min prices is that They encourage farmers to increase supply leading to a surplus which is not bought on the market. Therefore the govt is obliged to buy the surplus Q2- Q1 to maintain the target price.
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3. Minimum Wages:
This is similar principle to min prices. It is a policy designed to increase the wages of the lowest paid, reducing relative poverty.
Wage
S
Min Wage We
D
Q1 Qe Q2
Q labour
If labour markets are competitive then a min wage could cause unemployment of Q2- Q1. However in the real world a minimum wage may not cause unemployment because i) Demand for labour may be very inelastic ii) A higher minimum wage may increase worker productivity. This is because now wages are higher workers may feel more loyalty to the company
4. Buffer Stocks.
This is a policy designed to stabilise prices primarily in agricultural markets. The purpose of buffer stocks is: i) Protect farmers incomes by guaranteeing a min price Protect consumers from high prices by guaranteeing a maximum price level ii) Ensure adequate supplies of food
Buffer Stock
P
S1 S2
TP P1 D Q1 Q2
Target Price
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10 If there was an increase in supply the equilibrium price would fall below the target price. To maintain the price at the target the govt will need to buy the surplus (Q2-Q1)* TP. This will effectively increase demand and therefore price This excess supply could be stored in a buffer stock if there was a shortage in the next year then the govt could sell from its buffer stock to reduce the price.
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Elasticity
Price Elasticity of Demand (PED) Elastic Demand
Demand is elastic if a change in price leads to a bigger % change in demand, the PED will therefore be greater than 1. P P = % change in Quantity Demanded % change in Price
D D
Q Elastic Demand PED > 1 Perfectly Elastic Goods which are demand elastic tend to have the following characteristics. 1. They are luxury goods 2. They are expensive and a big % of income e.g. sports cars and holidays 3. Goods with many substitutes and a very competitive market. E.g. if Simsburys put up the price of its bread there are many alternatives, so people would be price sensitive 4. Bought frequently
Inelastic Demand
These are goods where a change in price leads to a smaller % change in demand, therefore PED <1 e.g. 0.5 P P
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12 Goods which are demand inelastic tend to have some or all of the following features. 1. 2. 3. 4. They have few or no close substitutes, e.g. petrol, cigarettes. They are necessities They are addictive They cost a small % of income or are bought infrequently In the short term demand is usually more inelastic because it takes time to find alternatives
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This occurs when an increase in income leads to a fall in demand. Therefore YED<0. E.g. clothes from charity shops, cheap bread This occurs when an increase in income leads To an increase in demand for the good, Therefore YED>0 This occurs when an increase in income causes a bigger % increase in demand, therefore YED>1. This means an increase in income leads to a smaller % increase in demand. Therefore 0> YED <1
Income inelastic
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Substitute goods These are alternatives to a good. Therefore XED will be positive, Weak substitutes like tea and coffee will have a low XED. Tesco bread and Sainsburys bread are close substitutes so XED is higher
Complements goods, these are goods which are used together, therefore XED is negative. E.g. If the price of DVD players fall, then there will be a increase in demand for DVD disks,
This means that an increase in price leads to a smaller % change in demand Therefore PES <1 P S P S
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Elastic Supply This occurs when an increase in price leads to a bigger % increase in
supply, therefore PES >1 P P
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Market Failure
Market Failure This occurs when there is an inefficient allocation of resources in a free market Externalities: Social benefit Social Cost: These occur when a third party is affected by the decisions and actions of others. is the total benefit to society = Private Benefit (PMB) + External Benefit (XMB) is the total cost to society = Private Cost (PMC) + External Cost (XMC
Social Efficiency occurs when resources are utilised in the most efficient way. This will occur at an output where Social Cost (SMC) = Social Benefit. (SMB)
Positive Externalities
This occurs when the consumption or production of a good causes a benefit to a third party. When you consume education you get a private benefit. But there are also benefits to the rest of society. E.g you are able to educate other people and therefore they benefit as a result than your personal benefit. Social Benefit > Private Benefit
Positive Externality
P S = PMC = SMC
P2 P1
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16 In a free market consumption will be at Q1 because private benefit = private cost However this is socially inefficient because Social Cost < Social Benefit. Therefore there is under consumption of the positive externality Social Efficiency would occur at Q se where Social Cost = Social Benefit For example: In the real world without govt intervention there would be too little education and public transport
Negative Externalities:
Negative externalities occur when the consumption or production of a good causes a harmful effect to a third party. For Example if you play loud music at night your neighbour may not be able to sleep. If you produce chemicals but cause pollution then local fishermen will not be able to catch fish. This loss of income will be the negative externality. Therefore with a negative externality Social Cost > Private Cost
Negative Externality
P SMC S=PMC
P2 P1
D = PMB = SMB Q
Q se
Q1
In a free Market people ignore the external costs to others therefore output will be Q1 where D=S. This is socially inefficient because at Q1: Social Cost > Social Benefit Social Efficiency occurs at Q se where Social Cost = Social Benefit E.g. In a free market there would be over consumption of cars and cigarettes
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P1 P0 D = PMB = SMB Q se Q1 Tax = P2 P0 : Supply curve shifts to the left consumers now pay the social cost SMC Market price increase from P1 to P2 Output will now be Q se where SMC = SMB Q
DISADVANTAGES of taxes i) ii) iii) iv) v) Difficult to measure the level of negative externality e.g. what is the cost of pollution from a car? If Demand is inelastic then higher taxes will not reduce demand much Taxes will cause inequality Cost of administration Possibility of evasion. E.g. with tax on disposing of rubbish there has been an increase in fly tipping (illegal dumping of rubbish)
ADVANTAGES of Taxes i) Provides incentives to reduce the negative externality such as pollution. E.g. cars have become more fuel efficient ii) Social efficiency, 1st best solution.(where MSC = MSB) iii) Taxes raise revenue for the govt, which can be spent on alternatives
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2. Subsidies
This involves the government paying part of the cost to the firm to encourage more consumption, therefore supply shifts to the right.
Subsidy = P2- P0 The supply curve shifts to S2 and Price falls to P0 People will now consume more at Q se
Advantages of Subsidies
a.) Increases social efficiency b.) Provides an alternative to negative externalities e.g. buses for cars
Disadvantages of Subsidies:
a.) Is expensive and the govt will have to increase taxes. b.) Difficult to estimate the benefits of the positive externality and therefore it is difficult for the govt to know how much subsidy to give c.) Giving subsidies to firms may encourage inefficiency as the firms can rely on govt aid
3. Pollution Permits.
These involve giving firms a legal right to pollute a certain amount e.g. 100 units of Carbon Dioxide per year. If the firm produces less pollution it can sell its permits to other firms. However if it produces more pollution it has to buy permits off other firms.
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19 Therefore there will be a market for pollution permits. IF firms pollute a lot there will be low supply and high demand therefore the price will be high for permits. Therefore there is an incentive for firms to cut pollution
4. Advertising
The govt could advertise the dangers of smoking and alcohol, this may overcome problems of poor information consumers may have about demerit goods. However consumers could still ignore the govt
Merit Good
i) people do not realise the true benefit of consuming the good ii) Usually these goods have positive externalities Examples include Health, education, In a free market they will be under consumed.
Demerit Good:
i) People dont realise or ignore the costs e.g. smoking, ii) Usually these goods have negative externalities. These are over consumed in a free market Examples include smoking, alcohol
Public Good:
i)
Non-rivalry: When a good is consumed, it doesnt reduce the amount available for others. E.g. street lighting ii) Non- excludability: This occurs when it is not possible to provide a good without it thereby being possible for others to enjoy e.g national defence Therefore there is a free rider problem as people can consume without paying for them therefore in a free market they will not be provided www.economicshelp.org
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Government Failure.
This occurs when govt intervention leads to an inefficient allocation of resources. E.g. it could fail to overcome market failure and reduce economic welfare,. Govt failure can occur for various reasons: 1. Poor Information the govt may have poor info about the type of service to provide. 2. Political interference e.g. politicians may take the short term view rather than considering long term effects. 3. Admin cost of govt bureaucracy in running public services 4. Lack Of incentives: There is no profit motive working in the public sector this can lead to inefficiency. For example there could be overstaffing
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Efficiency
Productive Efficiency: This means it is impossible to produce more of one good than another this occurs on PPF. It will also occur at the lowest point on the firms AC curve Allocative Efficiency: This occurs when consumer preferences are met. This involves an optimal distribution of resources i.e. it is impossible to increase the economic welfare of on without reducing it for another. Economies of Scale: This occurs in the long run when increased output leads to lower average costs and therefore increased efficiency. E.g. by increasing output from Q1 to Q2 the firm is able to reduce Average costs from AC1 to AC2
Diseconomies of Scale:
This occurs when increased output leads to higher average costs. This can occur due to factors such as difficulty of controlling workers in a big firm. Also in a big firm workers may become alienated with little motive to work hard
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Monopoly:
This is a market structure with one dominant firm Monopoly power occurs when a firm controls over 25% of the market For a monopoly to occur there need to be barriers to entry, these are conditions which make it more difficult for a firm to enter a market: E.g.
1. Economies of Scale. A new firm would find it difficult to compete because its average costs would be much higher than the incumbent who has a higher output. 2. Natural Barriers e.g. only a few countries can produce diamonds 3. Brand Loyalty. Through advertising firms can make it more difficult for new firms to enter because they would have to spend a lot of money on advertising which is a sunk cost (non recoverable ) 4. Vertical Integration. By controlling supplies firms can deter entry 5. Legal Barriers e.g. patents or govt monopolies
Disadvantages of Monopolies
1. Higher Prices. Consumers have only a limited choice, therefore demand is inelastic. This enables the firm to increase prices, thereby causing a fall in consumer surplus 2. Allocative inefficiency. Firms dont respond to consumer needs and preferences. Therefore monopolies tend to be allocatively inefficient. 3. Productively inefficiency. Because competition is limited firms have less incentive to cut costs therefore could be Productively inefficiency 4. Monopolies can pay lower prices to suppliers E.g. car companies with monopoly power can pay lower prices to suppliers 5. Diseconomies of scale. If a firm gets too big and unwieldy average costs will start to rise
Advantages of Monopolies
1. Economies of Scale. If there are high fixed costs in the industry the firm will be able to benefit from economies of scale and lower average costs as output increases 2. Research and Development. A firm can use its supernormal profits to invest in new products which will benefit the consumer. This is important for many industries such as pharmaceuticals
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Q. Discuss whether govt subsidies to bus companies would increase economic welfare? Model Answer
Subsidies involve the govt paying part of the firms cost therefore Supply shifts to the right and leads to an increase in demand. Buses have positive externalities. This means that when you travel by bus there is a benefit to a third party. For example if you travel by bus rather than car there will be a fall in pollution and congestion. Congestion costs the economy a lot because firms have an increase in costs and there is lost. Therefore the Social Benefit of travelling by bus is greater than the private benefit. However in a free market people ignore the social benefit therefore there is under consumption
P S = PMC S = S+ sub
Ps P1 P2
Q1 Q2 SMB D = PMB Q
Subsidy = Ps P2
In a free market the equilibrium output will be at Q1 where PMB = PMC. However social efficiency occurs at Q2 where SMC = SMB. Therefore there is a case for subsidising the buses to overcome market failure. A subsidy of (Ps P2) will shift supply to the right and increase demand to the socially efficient level Another argument for subsidising buses is that it is an important public service and it is important to ensure that all groups of people are able to use it, therefore the govt could subsidise cheap tickets for poor people to ensure greater equality. However the problem with subsidising buses is that giving subsidises to bus firms may encourage them to be inefficient. This is because the company has less need to cut costs because it can get money from the govt. However this may not necessarily occur, it could depend on how competitive the bus industry was.
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24 Subsidising buses will mean the govt will have to increase taxes; this could cause disincentives in the economy, because higher taxes may reduce incentives to work. However this problem could be overcome by taxing goods with negative externalities like cars.
Another problem with govt intervention is that the govt may have poor information about how much to subsidise and who to give it to. Politicians are usually worse at making economic decisions because they do not have economic pressure but political pressures. A more significant problem is that demand for buses may be very inelastic. Buses only go certain routes therefore it is less suitable for some people, therefore making buses cheaper may not increase demand, it may be necessary to also increase the range of bus services and make them more attractive to consumers. To conclude there is a good economic reason to subsidise buses but the govt will need to be careful that it gives the correct amount and that it is not wasted. Furthermore to reduce congestion, it may be necessary to adopt other measures such as taxing cars.
COMMENTARY
To do well on this essay it is vital to
i) ii) iii) iv) Have a good understanding of market failure and externalities. Draw a suitable diagram for subsidising a positive externality Be able to discuss both sides of the argument. At least 2 or 3 disadvantages of subsidising buses is important Evaluate which points are the most important
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Nominal House Prices: This is the actual monetary value of the house Real House Price: This is the monetary value minus inflation Mortgage repayments: To buy a house people have to borrow money. Therefore they take out a mortgage, this loan is then paid back in monthly mortgage repayments Negative Equity: This occurs when there is a fall in the real value of the house. It means that if somebody wanted to sell their house they would get less for it in real terms than the original buying price. Capital gains: This occurs when people have an increase in the value of their assets such as your house. This leads to the wealth effect Wealth Effect: The most common form of peoples wealth is their house. Therefore if house prices increase people feel wealthier and therefore spend more causing an increase AD. Stamp duty: This is a tax that is paid on buying a new house. The more expensive it is the more tax that is paid
Equity Withdrawal: If house prices increase owners can take advantage of this by re-mortgaging their house giving people extra disposable income. For example if you bought a house for 100,000 you would have a mortgage for that amount. If the value of the house increased to 130,000 the bank will be willing to lend you an extra 30,000 Boom and Bust: This involves rapid changes in the economy, During a boom period house prices rise rapidly helping the economy to grow fast. However this causes inflation. If interest rates then rise then the economy will slow down causing a fall in house prices. (This occurred in the late 1980s and early 1990s) Recession: This occurs when there is a fall in economic growth for 2 consecutive quarters
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P P2 P1
D2 D1 Q1 Q2 Q
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1. Effect on AD.
An increase in AD is likely to cause an increase in Real GDP, however this depends on the situation of the economy. In the below diagram there is spare capacity in the economy therefore there is an increase in Real GDP
Price Level
LRAS
P P AD Y1 Y2 Y AD
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28 However if the economy is close to full capacity then the increase may only be small. Also the effect on AD depends upon other components of AD. For example if taxes are rising or exports are falling this will keep AD low despite rising house prices
An increase in house prices will cause an increase in the cost of mortgages and therefore will lead to an increase in the RPI. Also the increase in AD could cause demand pull inflation, However again it does depend upon the slope of the AS curve and other factors in the economy.
3. Effect on Inflation
inflation within its target of RPIX 2.5% +/-1. If house prices are rising this may put pressure on inflation therefore they may be more likely to increase interest rates However house prices are only one factor affecting monetary policy High property values has caused a shortage of workers in London and the South East.
5. High House prices could cause some workers to be unable to afford to but houses.
6. Increased Supply of Houses: With High house prices there is a greater incentive to
build new houses. Therefore house-building firms will do well.
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4.
5.
6. 7.
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Q. Example of Essay Discuss how a boom in the Housing market affects other aspects of the economy?
A boom in the housing market involves a rapid increase in the prices of houses, for example in 2002 house prices increased by over 20%. In the UK more than 70% of households own their own house therefore housing is a significant component of household wealth. Thus as house prices rapidly increase their will be a positive wealth effect as household see their wealth rise. This is likely to encourage householders to increase spending for 2 reasons. Firstly people can re-mortgage their house and engage in equity withdrawal This involves borrowing more money against the increased value of the house, this can then be spent. Also rising house prices are likely to increase consumer confidence and therefore consumer spending will rise. Consumer spending is the biggest component(66%) of AD therefore the wealth effect of housing will cause AD to increase, this is likely to increase economic growth and possibly inflation as the diagram below shows. PL LRAS
Higher growth may lead to a fall in unemployment as firms employ more workers. Also if there is more consumer spending this may adversely effect the balance of payments because consumers buy more imports, leading to a bigger deficit. The effect of rising house prices depends upon the position of the economy, if there is spare capacity and AS is increasing then inflation is unlikely to occur. However if the economy is close to full capacity then a further rise in AD will cause inflation. (Rising house prices were a factor behind the inflationary boom of the late 1980s) The next diagram shows this
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Price Level
LRAS P2 P1 In this case rising house prices contribute to inflation AD2 AD1
Y1
Also the effects of rising house prices depends upon other components of AD. For example in 2002 growth of AD was moderate despite a housing boom. This was because other aspects of growth were low, e.g. manufacturing output was low and the global economy was weak. Therefore the UK experienced little inflation. In the 1980s rising house prices were accompanied by low interest rates and tax cuts, this did cause inflation. Because house prices can cause inflation, the MPC will look at house prices, amongst other things when setting interest rates. Rapidly rising house prices can also cause other problems, especially if the rises are concentrated in certain areas. Many important public sector workers are no longer able to afford to buy houses in areas such as London because prices are too high. Therefore hospitals and schools have struggled to attract staff.
Commentary
1. It is important to recognise increased house prices cause a wealth effect and therefore higher AD. 2. Many candidates say higher house prices cause a fall in demand for houses. This is wrong; it is the increased demand for houses that caused the prices to rise. 3. House prices can have a significant impact on growth and inflation. However the effect isnt certain, it depends on a few factors. Therefore it is important to evaluate the possibilities.
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