HEADLINE NEWS & ANALYSIS

12
FINANCIAL
January 30, 2012 | finchannel.com
C M Y K
publicity
MARIKA KHIDURELI
Natakhtari Company has been
indulging its consumers with in-
novations and various events for
years. This time it offered one
more surprise to beer fans. Tbilisi
Event Hall got crowded on Janu-
ary 24, because Natakhtari Com-
pany organized another grand
presentation reception. Hosts
presented rebranded Natakhtari,
which deserved due recognition
of guests. After offcial part of the
presentation, a music evening
was organized with participation
of Tbilisi Municipality Big Band
and Georgian singers. Natakh-
tari prepared presents for invit-
ed guests. A drawing was held,
where guests could win 2 refrig-
erators full with Natakhtari Beer
as well as 100 Natakhtari Beer
bottles.
The evening was crowned with
a mix of Belgian DJ PHILL DA
CUNHA, the events special guest.
Tornike Nikolaishvili (Mar-
keting Manager of Natakh-
tari Company): Today Natakh-
taris friends have gathered here
to whom we are going to present
rebranded Natakhtari, renewed
on the basis of loyal request of
our consumers. The bottle, label
design and logotype have been
changed. In our opinion, the prod-
uct became subtle and esthetically
even more attractive, which, of
course, will bring higher satisfac-
tion to customers.
- Will the Company continue its
drawings on facebook?
- Sure, with higher intensity.
Maia Baratashvili (Singer):
Today is a very good day for Na-
takhtari. Newly designed bottle
was produced. Although I am not
a beer consumer, I know that ev-
eryone is aware of Natakhtaris
name and this product is popular
and successful on the market. As
regards the musical side of the
event, Big Band of Tbilisi Mu-
nicipality participates in it and
congratulates Natakhtari on this
achievement. We have a merry
and dynamic program with solo-
ists. So the audience will not get
sad.
Dini Virsaladze (Pianist):
I congratulate Natakhtari on one
more success. We have prepared
a very interesting and diverse pro-
gram. Many soloists take part in it,
therefore, compositions of various
genres and directions will be per-
formed.
Tako Gachechiladze (Sing-
er): I congratulate Natakhtari on
this accomplishment and wish it
success. Im taking part in a con-
cert and will sing 2 songs.
Mariko Ebralidze (Singer):
I congratulate Natakhtari on this
day and hope that the audience
will like the concert with so many
singers. I myself will sing 2 songs
with a great pleasure.
Giorgi Sukhitashvili (Sing-
er): Ill sing with higher enthusi-
asm at todays concert. As regards
Natakhtaris renewed design, I
like it very much. You may have
a lot of apparel at home but when
you have a new one, you want to
wear it. To be honest, I was not
unhappy with the previous taste
and design of Natakhtari Beer,
but the rebranded features are
much better. I dont want to di-
minish the other companies, but
Natakhtari is the only beer on the
Georgian market, which tastes
like foreign beers. Therefore, I
am a frequent consumer of Na-
takhtari. I am happy that it exists
and wish the company further
success.
One more Successful Move of Natakhtari
Company on the Georgian Market
Rebranded Natakhtari
T
o
r
n
i
k
e

N
i
k
o
l
a
i
s
h
v
i
l
i
,

M
a
r
k
e
t
i
n
g

M
a
n
a
g
e
r

o
f

N
a
t
a
k
h
t
a
r
i

C
o
m
p
a
n
y