SYNOPSIS
Influence
Submitted to Astral Institute of Technology & Research Indore, in partial fulfillment of the requirements of III Semester Subject FT-306, MRP Phase - I
Submitted to :
AProf. Dinesh Wadhwa HOD (MBA) DX/07/15000 Roll No:- 1004814
Submitted by :
Name:- manish kumar mishra Enrollment No:-
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9827966662
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CONTENTS
Scope and limitation of the study Research methodology Sources of the data collection Proposed methodology of research Expected outcome References
Title of the thesis Influence of economic situation on consumer purchased decision process Introduction
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility There are various factors which effect the consumer behavior, economic situation is one the personal factor which influence buying behavior, it is one of the tool of market segmentation, and here we will relate buying behavior with economical situation.
Need to understand
Why consumers make the purchases that they make? How economic situation affects consumer buying behavior? Opinion of various class of economical situation? Economical situation is a strong personal factor which affects the buying behavior of the consumer. People with low income level are very price sensitive where as the high income group are quality sensitive. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person
To analyze the behavior of consumer in Influence of economic situation To know the view of customers against purchase decision To know the problems faced by the customer. To know about the impact of interest rate in the perception of the customer.
Scope and limitation of the studyScopethis study gives a base for segmentation of market. To help in making targeting strategy
Research methodology
This chapter describes the methodology of the study. This project is based on information collected from primary and secondary sources. After the detailed study, an attempt has been made to present comprehensive analysis of Influence of economic situation on consumer purchased decision process by the
people. The data had been used to cover various aspects like purchase and consumption. Descriptive research Analytical research
.
Sources of the data collectionPrimary data The primary data comprises information survey of Influence of economic situation on consumer purchased decision process. The data has been collected directly from respondent with the help of structured questionnaires. secondary data The secondary data was collected from internet, References from Library.
Expected outcome
The study of various economic classes of people will give information about buying behavior of the consumer which will lead to segment the market and will help in making pricing strategy.
References
www.docstoc.com www.bizresearchpapers.com www.helium.com Magazine, newspaper.