Synopsis submitted in partial fulfilment of the requirements for the award of the Degree of MASTERS OF BUSINESS ADMINISTRATION BY SURAJ PRAKASH MAHTO Reg. No. 10JQCMA090
Introduction:
Highco Engneers Pvt.Ltd. is a Sheet metal auto components manufacturer, established in the year 1979. .
This company supplies their product to Tata Motors, Telcon, Fleetguard Filters (Cummins Group), Webco-TVS India Ltd. , International Auto Limited, etc.
Customer Satisfaction This project is perfectly base on how the customers are developed and retained in long term by HIGHCO ENGINEERS PVT LTD. What are the strategy and the policy being formulated to ensure a perfect relation with the customers? How HEPL can provide high customer satisfaction to their dealers, distribution and trade retailers. How the company can develop its domestic and overseas customer over times to come and what are the competitive advantages that can retain its customers. This project will deal with the model for the development and use of customer satisfaction questionnaire that enables to know the customers perception and attitude and how this will aid in the development of the customer satisfaction.
Research design:
Exploratory Research Descriptive Research Causal Research
Research methodology
Survey method Observation method Experience method
SOURCES OF DATA:
PRIMARY DATA: Personal Telephonic SECONDARY DATA: Websites Magazines Journals
Sampling techniques:
1) Probability sampling:It is sampling in such a way that each member of the universe have known chances of being selected for a sample.
2) Non- probability sampling:It is a method of sampling where there is no equal chance to each member of the universe
Analysis techniques:
PLAN OF ANALYSIS To interpret and analyze data collected I will be using various product list, charts and graphs. The charts, tables etc. would give an insight about the different statistics and position of the organization, which would be easy to understand and hence compare the various factors. Other figures and diagrams may also be used if needed to carry out the research work. RELEVANCE The report will help us understand the marketing activity
LIMITATIONS:
Time constraint Analysis is based on the data provided by the company. As all the customers could not be contacted, this study is limited to a 16 products. Though respondents are supposed to give correct information, it may be biased.