Anda di halaman 1dari 2

INRODUCTION:

SOFT DRINK A soft drink (also called soda, pop, coke,[1] soda pop, fizzy drink, tonic, or carbonated beverage) is a non-alcoholic beverage that typically contains water (often, but not always carbonated water), a sweetener, and a flavoring agent. The sweetener may be sugar, highfructose corn syrup, or a sugar substitute (in the case of diet drinks). A soft drink may also contain caffeine, fruit juice, or both. Examples of beverages not considered to be soft drinks are: pure juice, hot chocolate, tea, coffee, milk, and milkshakes. Beverages like Gatorade and Powerade may meet the definition of a soft drink but are usually called sports drinks. Red Bull (and variations) also may meet the definition, but are usually called energy drinks. Soft drinks are called "soft" in contrast to "hard drinks" (alcoholic beverages). Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0.5% of the total volume[2][3] if the drink is to be considered non-alcoholic.[4] Widely sold soft drink flavors are cola, cherry, lemon-lime, root beer, orange, grape, vanilla, ginger ale, fruit punch, and sparkling lemonade. Soft drinks may be served chilled or at room temperature. They are rarely heated. Description The soft drink industry is concentrated with the three major players, Coca-Cola Co., PepsiCo Inc., and Cadbury Schweppes Plc., making up 90 percent of the $52 billion dollar a year domestic soft drink market (Santa, 1996). The soft drink market is a relatively mature market with annual growth of 4-5% causing intense rivalry among brands for market share and growth (Crouch, Steve).

HISTORY History of Soft Drinks


When the demand for soft drinks or flavored soda waters grew, manufacturers thought of ways on how these soft drinks would not easily lose its carbon dioxide content so that consumers would be able to bring home these drinks. From bottle-and-cork packaging, it was in 1892 when the crown cap was invented. This invention was proved to be successful in preventing the carbon dioxide from escaping from the bottles. Hom-Paks were also invented sometime in the 1920s. Hom-Paks were actually six-pack cartons used to conveniently carry the bottles. It was also during this time that vending machines were used so that people could just buy soft drinks in places where there were no stores around (NSDA, 1999). As soft drink distribution increased, manufacturers were faced with the problem of packaging. In the past, glass bottles were needed to be individually blown. Moreover, the filling, sealing, mixing,

and packaging were manually done. When automated machineries were introduced in soft-drink manufacturing, sales in soft drinks increased tremendously. As a response to the growing demand for soft drinks, soft drinks in cans and diet soft drinks were also introduced (NSDA, 1999). Although the growth and enhancement in the soft drink industry may send good implications for the economy, it may also send a different implication concerning the environment.

OBJECTIVES: To determine the factors influencing the consumer decision while buying soft-drink. To determine the product attributes influencing purchase decision of soft-drink brands. To determine the reasons for consuming various soft-drink brands. To determine the most preferred channel in the soft-drink category. To know what are the most top seller soft-drink and what are they prefer to buy. To know what are the importance of soft-drink in this generation To know the benefits and effect that may give the soft-drink in our body.

This report aims to generate information on various factors influencing consumer decision while purchasing a soft-drink. Companies can utilize information for identifying the awareness levels of their respective brands in the soft-drink category. Also companies can evaluate their positioning and promotion strategies based on the factors influencing the choice of particular soft-drink brand.

Anda mungkin juga menyukai