CONTENTS

SL NO. CHAPTER 1. CHAPTER 2. CHAPTER 3. CHAPTER 4. CHAPTER 5.

DETAIL INTRODUCTION COMPANT PROFILE RESEARCH STUDY DATA ANALYSIS AND INTERPRETATION SUMMARY BIBLIOGRAPHY ANNEXURE:

PAGE NO. 3-12 13-29 30-33 34-45 46-50 51 52-53

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CHAPTER-1

INTRODUCTION

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CHAPTER-1 INTRODUCTION
Internet Marketing Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.[4] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM),search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. History of Internet Marketing Online marketing has become an integral part of peoples lives, especially the ones living in urbanised surroundings. Every day, we, as customers, are exposed to several publicity gimmicks, thrown at us in varied forms on the World Wide Web. Buying and selling of products and services on the Internet are the in-thing in todays business world. When Internet was first introduced, very few businessmen actually realised its potential as a marketing tool. About 12 years ago, the biggest of entrepreneurs declared it unfit for commercial purposes. Back then, it was just used for simpler tasks like emailing and data transfer. One of the very first Internet service providers, Netscape, brought the online world into prominence by exploring its commercial potentiality. The company wanted the Web to be more accessible to people willing to buy and sell things online. In August, 1995, Netscape went public with its
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shares. Within weeks, public interest swelled up and advertisers lapped up at this golden opportunity. The wide reach, easy accessibility and cost-effectiveness of Internet made online marketing a highly soughtafter service. Netscapes phenomenal success gave birth to the Internet boom that has gone on to affect global businesses in a major way. With time, this medium has gained prominence in the lives of entrepreneurs who wish to promote their business using this inexpensive and global platform. In fact, statistics also point to the immense success that this mass medium has sparked off. Americans and Europeans get the top honours in terms of marketing transactions held online. In fact, according to sources, more than one-third of Web users are into Online Marketing. This trend is predicted to dominate marketing circles, as reach of the Web threatens to overpower the impact of print and electronic forms of media. Terms like search engine marketing, viral marketing, email marketing and affiliate marketing have been integrated into the wide sphere of the virtual marketplace. Ideal for almost all types of products and services, irrespective of the size of the business, online marketing promises to reign the world of trade with its simple and effective guidelines. Internet Marketing In India The low cost of the PC and the growing use of the Internet has shown the tremendous growth of Ecommerce in India, in the recent years. According to the Indian Ecommerce Report released by Internet and Mobile Association of India (IAMAI) and IMRB International, The total online transactions in India was Rs. 7080 crores (approx $1.75 billion) in the year 2006-2007 and expected to grow by 30% to touch 9210 crores (approx $2.15 billion) by the year 2007-2008. According to a McKinseyNasscom report the e-commerce transactions in India are expected to reach $100 billion by the 2008. Although, as compared to the western countries, India is still in is its initial stage of development. Scope of Internet Marketing In India Home Internet usage in India grew 19% from April 2006 to April 2007. In April 2007 it became 30.32 million and the eMarketer accept that there will be 71 million total Internet users in India by 2011. India is showing tremendous growth in the Ecommerce. Rival tradeindia.com has 700,000 registered buyers and it has the growth rate of 35% every year
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which is likely to double in the year 2008. Indiamart.com claims revenues of Rs. 38 crores and has a growing rate of 50 every year. It receives around 500,000 enquiries per month. Undoubtedly, with the middle class of 288 million people, online shopping shows unlimited potential in India. The real estate costs are touching the sky. The travel portals' share in the online business contributed to 50% of Rs 4800 crore online market in 2007-08. The travel portal MakeMyTrip.com has attained Rs 1000 crores of turnovers which is around 20% of total ecommerce market in India. Further an annual growth of 65% has been anticipated annually in the travel portals alone. Major Players 1. Brain Pulse 2. Top Rankers 3. Web Art India 4. Soppnox 5. Machinteractive 6. Rupiz Media The Future of Online Marketing Companies in India It is just the beginning of internet in India and it has already received so much exposure that the internet using head count is on an ever rising numbers. It is truly hard to believe that internet is just a decade old in India. The response that it has received is unbelievable. The number of online marketing companies that have cropped up in the country is the proof of how well the industry is flourishing. E commerce is on an all time rising spree and is increasingly growing in size. As internet is growing so is the trend of online marketing. Most brands now prefer to be a part of the online business place so that they can make use of the technique to enhance their business. Almost everything is now moving out of the real world in order to secure a place in the virtual world. Not only information and knowledge exchange but also interaction and growth are something that the promising online marketing services are providing to the businesses. Several online marketing companies have set their face on India now where they see a lot of potential market. The growing generation here is being called the 'IT generation' which in the near future shall live in the virtual world for ever. From shopping to education to socializing and
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even marriage proposals everything is now online. This significantly states the importance the online marketing companies established here will receive. Online marketing companies that are now mushrooming here are aware of the growing trend and the fast moving lives of the people here, and are accordingly providing a host of services to the companies that come to them for website production and advertising. Features like search engine marketing, online advertising, email marketing, website designing, content management and several other features stand an integral part of their business. In the coming years, online marketing companies are predicted to growing in leaps and bounds where it is predicted that amongst other things the search engine marketing shall be most dominant amongst all other features. Considering the fast growth of technology it would not be a surprise to see the virtual world live in reality soon. Characteristics of Internet Marketing Key characteristics of online marketing are: 1. Longevity 2. Reach 3. Accountability 4. Flexibility Longevity The Internet is a long-lived medium. Once a site is online, its possible to keep it there indefinitely at negligible cost. What is more, the longer a page is online, the better it is likely to perform in search engine rankings. And the more pages a site has, the more page views it is likely to get. Plan landing pages for the long term landing pages that will continue to receive exposure after a banner campaign has run.
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Reach Everyone knows that an online campaign has an enormous potential reach. A handful of websites or online campaigns reach large numbers of Internet users within a short space of time through their virality alone, although most have to rely on other factors. Internet users are fickle, and it is nigh on impossible to guarantee virality (although smut and the misfortune of others seem to be fairly safe bets). As I noted above, the reach of a site/page increases over time. Make content linkable (especially for blogs) by providing content of interest and quality this will increase the reach of your website more quickly as people discover the site and link to it. Its fine, and indeed advisable, to start with a big bang which generates a lot of traffic over a short space of time, be it a viral, banner, or online PR campaign, but over time the long tail will prove to account for a greater reach and larger number of visits/leads than the peaks. In the graph above the (ever-growing) volume under the long tail section is larger than in the big bang section. The ideal would be to provide bigger bangs at regular intervals, building on what has already been achieved. Reach and lifespan of a web campaign are inextricably linked, so Ill say it again; plan (and budget) for the longer run.

Accountability
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The success of Internet campaigns can be more exactly quantified and qualified than those in any other medium. A media planner may tell us that a magazine has a circulation of so-and-so million, and focus group testing may tell us that a group of people found a certain visual attractive, but we can never know what happens when an advertisement is actually published in a magazine, at the face-to-page level. The face-to-screen level offers other options. The detailed tracking possibilities of the Internet allow us to analyse the success of a campaign in an unparalleled clarity, and in real-time. An online marketing campaign should not be considered fire-and-forget, which is to say that those responsible should not put the campaign out of their minds after it is launched. Use the tracking possibilities inherent in the Internet to the fullest, and respond to the analysis of the results. (Again, plan and budget for the longer run.) Flexibility Hypertext documents and data are stored digitally and are delivered onthe-fly and on demand. They can be edited at any time (depending on the sleeping habits of the web-developer responsible). Respond to the analysis of an online marketing campaign by fine-tuning as required. Consider why the targets set are not being met sufficiently, and try something different. The Internet as a medium is conducive to a degree of trial and error make use of this characteristic to refine a running campaign or website. It is a characteristic that only the online elements in the marketing mix contain, and it is fatal not to make use of it.

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Definitions of Marketing Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities. Marketing is defined by the The Chartered Institute of Marketing as Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Meaning of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. In other words marketing means the total number of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

Marketing Mix Marketing Mix consists of four Ps 1. 2. 3. 4. Product Price Place Promotion

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Product Product is the first and most important element of the marketing mix. It is the end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want. Anything that is offered to a market that customers can acquire, use, interact with, experience, or consume, to satisfy a want or need is what is known as a product. Products that are marketed can include physical goods, services, people, experiences, events, properties, organizations, information, places, and ideas. E.g. Cars, films, restaurant services, education programs etc. Price Price is the amount charged for a product or service. It is the consideration paid by consumers for the benefit of using any product or service. Price fixation is an important aspect of marketing. Pricing decisions of a company are affected by both internal as well as external factors.

Place Place is another important element of marketing mix. Once the goods are manufactured, packaged, priced and promoted, they must be made available to the consumers. Activities related to placing the products are covered under this element of marketing-mix. It consists of decisions relating to channels of distribution and physical distribution. Channels of distribution refer to the individuals and organisations which facilitate moving the goods from manufactures to consumers. It is important that regular and smooth flow of goods is maintained so that products are not spoiled and supplies are not delayed. To ensure this, various facilitating services need to be arranged like transportation, warehousing, inventory control, and order processing. These are known as components of physical distribution.

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Promotion Promotion refers to using methods of communication with two objectives : (i) informing the existing and potential consumers about a product, and (2) to persuade consumers to buy the product. It is an important element of marketing mix. In the absence of communication, consumers may not be aware of the product and its potential to satisfy their needs and desires. Various tools of communication form part of promotion mix. Companies must decide which tool(s) should be used for larger sales and in what proportion. The tools should be combined. These decisions are known as promotion-mix decisions. There are four components of promotion-mix i.e., advertising, personal selling, sales promotion and public relations. Thus, promotion mix is a companys total communication programs which consists of different blends of its components and which is used to achieve the companys marketing objectives. Extended Ps of Marketing Mix 5. People 6. Process 7. Physical Evidence People People is one of the elements of service marketing mix. People define a service. If you have an IT company, your software engineers define you. If you have a restaurant, your chef and service staff defines you. If you are into banking, employees in your branch and their behaviour towards customers defines you. In case of service marketing, people can make or break an organization. Thus many companies nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction. In fact many companies have to undergo accreditation to show that their staff is better than the rest. Definitely a USP in case of services.

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Process Service process is the way in which a service is delivered to the end customer. Lets take the example of two very good companies Mcdonalds and Fedex. Both the companies thrive on their quick service and the reason they can do that is their confidence on their processes. On top of it, the demand of these services is such that they have to deliver optimally without a loss in quality. Thus the process of a service company in delivering its product is of utmost importance. It is also a critical component in the service blueprint, wherein before establishing the service, the company defines exactly what should be the process of the service product reaching the end customer. Physical Evidence The last element in the service marketing mix is a very important element. As said before, services are intangible in nature. However, to create a better customer experience tangible elements are also delivered with the service. Take an example of a restaurant which has only chairs and tables and good food, or a restaurant which has ambient lighting, nice music along with good seating arrangement and this also serves good food. Which one will you prefer? The one with the nice ambience. Thats physical evidence. Several times, physical evidence is used as a differentiator in service marketing. Imagine a private hospital and a government hospital. A private hospital will have plush offices and well dressed staff.

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CHAPTER-2

COMPANY PROFILE

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CHAPTER-2 COMPANY PROFILE VAVLO TECNOLOGIES PVT. LTD.

History The company was established in November 2009 VAVLOTECHNOLOGIES PVT.LTD.VAVLO was initially set up in 2009 with main Product of BULK SMS and WEB DESINGING. It shifted its focus and began. To look into business opportunities in IT and computing industry this was at initial stages in India at that time. In 2009 RISHABH SALECHA (FOUNDER) at the age 21 and RAHUL AGARWAL established. And took over as the chairman of the company and with the passage of time Transformed it into one of the finest IT services provider of the India. VAVLO is an information technology Services Company headquartered in Bengaluru (Bangalore). About Vavlo We make our client grow for us. Its just not innovation and creativity that counts. We become unique for our originality, and complete customer satisfaction with absolutely no compromise over the quality levels of the solutions delivered, with our surprising packages. These are actual business values that we follow. We love to see the customer delight more than just a matter of profit and product.

Mission We aim at providing highest quality of service in every phase of Client Relationship, from initial contact to follow up support. Our technical expertise and experience are `unparalleled in the industry. Recognizing a client's custom software development needs and consistently exceeding their expectations is what sets us apart from the rest. We therefore focus not only on developing and maintaining the products and
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services we offer, but also on building long term relationship. The uniqueness of PWS which really sets us apart is that we work with you and pay constant attention to your requirements. Our services, whether before or after sale, are the most promising you can find. To lead in the various avenues of Software market, implement novel ideas in project development and deliver cost effective and required solutions to its prospective clients. Vision To earn global admiration as IT Company, by building and maintaining long lasting relationship with people and technology and deliver functional software and excellent services. We believe nothing works like networking. We ensure an excellent relationship with our internal and external team; our employees and our clients. At Vavlo, team building and close interaction transcends our potential to assist and improve our business productivity and growth. We take Customer and client satisfaction as an opportunity to express leadership and deliver valuable services. Through expression of transparency and commitment towards our work team and work, we have successfully been able to create an excellent environment within and across the company. Organisation function study Verticals Vavlos business experience enables to speak the same language with customers and understand their business needs easily. The knowledge elongates from application design, development and integration to operating processes. This knowledge base and experience helps the clients to save time and deliver the right solution for every situation. Technology Vavlos approach in various technologies enables us to deliver integrated, scalable, solutions with the cost and performance ratio.

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Quality Leveling the market rates we never compromise the quality of our services. Quality is assured and monitors activities in all phases resulting in high quality products. Our technology is in an easy-toupgrade form and blend to off-Shore Software for a well defined customer view. Vavlos development on in-house applications for our clients and data management software and Business Intelligence Software has been remarked by our clients. Support We thoroughly study each customers case. Depending on project requirements we engage a dedicated team of business analysts to understand clients specific objectives and needs to find the solutions that meets them. We establish a productive customer communication environment providing all the required resources. Value An exceptional value to clients is Vavlos primary goal which requires more than just infrastructure and technology. This way we offer our clients solutions that add real value to their business. A simple technique, we understand our clients thus the customer satisfaction. Vavlo Organization Vavlo is backed by a team of committed, experienced and qualified professionals. The team is the firm's biggest asset. Unlike Industry standards, Vavlo has a retention rate of 99% for their employee which in turn implies very high ownership standards. Our strength is recognizing client needs and fostering an on-going relationship from initial contact to follow-up support. Keeping just the right balance of your industrial experience and our tech minds, our projects transform into long-term partnerships from day one. We go beyond collecting 'done it' certificates!! At Vavlo, a vibrant, self motivated and a young team of hard-core professionals with excellent academic backgrounds offers a unique blend of software Development experience and a strong technological
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maturity. Our team is a total mix of experienced software developers, engineers with expertise in different domains of technology, software development, business management, sales and marketing and research. Every one of them contributes to the company with their in-depth knowledge, skill and experience in their individual fields. We nurture talent at Infinity, and individuals are encouraged to be creative and take pride in their achievements and initiatives. As we believe that every individual in the team is a valuable asset to the company, and acknowledge their unique skills and talents. It enables the team to innovate within the existing constraints to come up with winning solutions. Over the years, we have worked on many projects, gained knowledge and developed expertise on various platforms. Our ability is to help you go beyond writing code. We are great at designing user interfaces and defining product features. Our teams significant experience in both products and services sets aside us to make suggestions to your product plans. We have a history of successful communication with our clients and a strategy of flourishing work to their expectation. Overall, the structure is tailored to provide cost-effectiveness and flexibility, which enables us to respond promptly to the rapid changing plans and requirements of our clients. Vavlo has an extensive network and database of highly skilled technical resources. This allows us to assemble a team of technical professionals quickly with the right mix of expertise and skills exactly to meet your unique need, and to grow that team as per your need evolving over time. Key benefits of software development at Vavlo are : Respond promptly and flexibly to any changes or additions during the course of project. Sincere Dedication of programmers to meet deadline Approach to building long term relationship for software development services Commitment to client benefit maximization Protection of Intellectual property rights (IPR) A low risk delivery model and therefore highly predictable system We succeed by ensuring your success. For last minutes changes, we don't turn light off at five.
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Value We cherish and nurture our values and interactions with all our employees and clients. We have high regards for individual value which creates a transparent atmosphere ensuring outstanding teamwork and rapport, built within the company. We promise to live up to our values. Our values reflect in: Bonding relationship with clients Client Intimacy Confidentiality with respect to work Reflective atmosphere Integrity expressed Independent business objectives People Vavlo has a strong technical team to provide quality software development services. Team consists of professionals who have had significant experience of designing, developing and managing projects. We combine the best people, processes and technology to achieve customer satisfaction consistently. Vavlo is best defined as youthful, ambitious, amiable and passionate. Regardless to mention, it inherits its qualities from its people who have a strong drive to excel, to deliver high quality work on time thus bring value to clients and have fun along the way. After all, the fact is the Vavlos success is based on their skills and commitment. We always remember that, it is our people who deliver what client needs. Our expectations from our people are: Accountability Remaining accountable for individual as well as teamwork Leadership Leadership being the key essence for individual and company success Honesty Observing honesty and trustworthiness in every dealing within company
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Openness Openness to innovate by questioning, disagreeing and suggesting within disciplined environment Teamwork Respect opinion, Share and Collaborate ideas and information, and provide mutual support for achievement of goals Communication Share ideas, Listen to clients and colleagues and accept constructive criticism Excellence Consistently upgrading ones self to achieve excellence. Teamwork is the fuel that allows the common people to attain uncommon results. Complete Security and Protection We unconditionally guarantee the protection of your intellectual property, design and development specifications, proprietary software and data with the highest levels of security. You must have full ownership of all intellectual property and software source code. We maintain strict confidentiality about our clients and never provide any of your personal or business information to other companies or individuals. Dedicated Resources with Long Term Stability Long-term stability is the prime fact of our company that preserves and guarantees a successful and seamless project run with the complete business orientation. Therefore, we get ready our team of technical experts to meet your explicit software development needs. This team must be assigned and dedicated to you as an extension of your in-house IT group. As they become expert in your software, they must build a strong foundation that expedites future development efforts.

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Commitment to Quality Quality is the paramount factor for any service. Our portfolio as well as the taken up projects speaks about our services that we have provided so far. The reputation on delivering top quality software to our clients is the potentiality we have accomplished by and large. We work closely with your in-house team during the development process to ensure that the finished software product delivers the full functionality required to meet your needs. Transparency of Operations & Communication Transparency makes working at ease simplifying the distance where we are. We build effective communication patterns. We are open. We speak your language on all levels. Our close and regular communication system can boost up the advantage of development methodology as per your concerns. Your success implies our business At Vavlo, it is very much possible to order the services with a single access point. You can come up to inquire from software development, designing and distribution of packages with application installation to the technical support and maintenance. Such a "one-stop" service releases to the clients for any additional product-related costs, which can save your valuable time and allow you to have a long-term partnership with us. Professionalism and Trustworthiness Professionalism and trustworthiness is one of the another important figure that we cherish. Vavlo is committed to have the responsibility of the projects that speaks about the technology competence and expertise abilities. For each step in the project being executed, we at Vavlo, do our best to perform tasks with responsibility by using knowledge, creativity and skills to the maximum efficiently.

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COMPANY PROFILE Registered Office: #14, Balaji complex ,1st Floor, AVS compound ,Koramangala 4th block, Bangalore-560 034. Telephone: +91-080-32218967/68 Email: sales@vavlo.com, info@vavlo.com, support@vavlo.com

CLIENTS: i. Vodafone ii. Metlife iii. Raymond iv. Samsung v. HDFC Standard Life

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Organization structure

Rahul Agarwal President and Chief Executive Officer

Dipak Baid Executive Vice President and Chief Financial Officer

Rishabh Salecha Managing director

Anoop C M Chief Designer

Anshuman Sahoo Chief Marketing Officer

In this particular organisation, Rahul Agarwal is the C.E.O of the company. Dipak Baid is the financer; Dipak does not participate actively in the organisations day to day activities. Whereas Rishabh Salecha is an active participant in the day to day activities. He handles everything starting from human resource recruitment to marketing to handling the finances.

MANAGEMENT TEAM:
1. Rahul Agarwal President and Chief Executive Officer 2. Dipak Baid Executive Vice President and Chief Financial Officer
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3. Rishabh Salecha Managing director 4. Anshuman Sahoo Chief Marketing Officer 5. Anoop C M Chief Designer

INFRASTRUCTURE Vavlos excellent offshore development center is located in the silicon valley in Bangalore, India. Vavlo has one of the best Infrastructure in the industry. It also has an excellent resource base with a remarkable Infrastructure and connectivity. Our development center in Bangalore owns an independent office building with a graded office space . Working round the clock, dedicated multiple redundant communications, Internet and power facilities ensuring uninterrupted operations and the highest uptime. The office has a 100-mbit Fast Ethernet switch-based network as well as a secured Wi-Fi network. Development workstations of Pentium IV class and above with minimum 512MB/1 GB RAM ensure high productivity levels. Data and Information is Firewalled, dedicated network access. We have a client-specific secure VPN connections which has access to the infrastructure setup. The development center is connected to servers hosted in a world-class server farm from where we run our email servers and other hosted applications. Services VAVLO is a full service web design company based in the IT hub of India, Banglore . Internet technologies have revolutionized the way enterprises run and manage their operations and we guide you through it. Our Web Solutions can handle complex campaigns that integrate Search Engine Optimization, Pay Per Click Management, Social Media Optimization, Website Sales Optimization, Managed E-mail Marketing, and Online Affiliate Management. Our extensive industry experience gets your business real results like page one rankings for Search Engine Optimization and high click-through rates for Managed E-mail Marketing.
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Services provided by Vavlo 1. 2. 3. 4. 5. Product development Web solutions Online marketing SMS solutions Multimedia Solutions

Product development Faster and accurate approach into the market with VAVLO Product and Software solutions Looking for a strategic product development partner? Your search ends here. A quality assured service helps businesses accelerate their product cycles and reduce time in market. Vavlo is also a fast emerging company for software solutions in Bangalore, the IT hub of India. With Vavlos resources and infrastructure, can help you bring your quality products to market economically saving your time. Vavlos programmers, developers, and project managers have deep knowledge in a wide area of technologies and solutions. We specialize in custom software development and software solutions . Our solutions include: Product development Design services Requirement scoping Prototype Core development Testing and QA Across all phases of life cycle Automated testing Manual testing Documentation

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Maintenance Feature upgrades Product customization Performance tuning Defect resolution End-of-life support Implementation support Deployment support Localization of core product Professional services Web Solutions Vavlo provides high quality website designing and services, striving to create pleasingly strong and attractive websites that will promote your products to your audience according to the needs and desires of our clients. Your website will ultimately be a direct reflection of your brand. We design a website to achieve your on-line goals. Vavlo takes our pride in providing clients with a work that will ultimately reflect the professional image, business and organization. We prioritize our work right from our customers and their preferences. Establishing a World Wide Web presence for your business can be one of the most important decisions you make. Internet is much more than just another advertising vehicle it is an essential marketing tool and the most modern platform for interaction your targeted audience. When you approach Vavlo for your Web solutions, youll be calling on a professional website design company that prides itself on supplying visually stunning custom web page designs that helps your business work better, clean web designs that keeps your visitors happy, and a professional custom web development solution that helps you in doing more business online than ever before. We design only the best! Online Marketing Online marketing saw the transformation of the advertising landscape by enabling customized customer targets leading to a higher return on investment. Vavlo is a full service online marketing company that offers high end results on our services with the ability to deliver campaigns associating to the best technology available.
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Vavlo handles the complex campaigns that requires the integration of Search Engine Optimization, Pay Per Click Management, Social Media Optimization, Website Sales Optimization, Managed E-mail Marketing, and Online Affiliate Management. Our industry experience gets your business appropriate results like page one rankings for Search Engine Optimization and high click-through rates for Managed E-mail Marketing. As internet search queries become the primary method for collecting information. SMS Solutions The portability nature of the mobile phone has changed the way people communicate. It makes customers and businesses available to each other anytime, anywhere. Provides a tremendous opportunity for businesses to reach out to customers at critical moments. Time Saving Instead, of drafting single messages and sending it to individual mobile subscribers, you can create one message, which is then send to the targeted audience group based on your requirement. You can create groups based on Gender,Location,Income & more. Cost effective Instead of sending individual letters or brochures to their customers, companies can choose to send bulk SMS to thousands of customers at a fraction of price. Instant Response from your marketing Campaigns Mobile marketing enables advertisers to send out custom-made and personalized multimedia campaigns. Reliable Report tracking Delivery of messages and the elicited response can be tracked with existing systems. You can track details about delivery of SMS Multimedia Solutions Its volumes that a multimedia presentation speaks. When companies need to communicate effectively and to promote their products and services for business success, multimedia is the most effective and powerful way of presentation of your company and its activities. Information about company, products and services can be delivered in an interesting and convincing form with the help of video, animations, Flash animation, spoken word and music. Vavlo provides its clients with a full array of services in all aspects of electronic and multimedia design services. Vavlo has experts in designing user-friendly, cost-effective Intranet, Extranet, Internet, and
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interactive media applications that fit client goals and business needs. Our multimedia design service has a levelled mixture of simplicity, style and cost effectiveness. We ensure that our interactive multimedia presentation development is technically approved and logically formatted with graspable opening, planned body and an apparent conclusion. It describes any application that uses multiple media (graphics, text, animations, audio, video). Whether its streaming video over the web or producing a 2D/3D animation, flast presentation CDs,Vavlo Software Solutions has the ability to turn all of your multimedia aspirations into reality. Our designers are expert in 3D modeling, digital audio, animations, and interactive multimedia design services. Given below are our services for your choice. Multimedia Presentation Flash Banner E-Catalog/Brochure E-Learning CBT/WBT

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V-CAMS Overview of V-CAMS Vavlo College Attendance Management System (V-CAMS) provides more and most secure and automatic attendance management system for Students. Staff roles are managed. V-CAMS has the facility of automatic alerts to the guardians. The Needs V-CAMS automates the student and staff attendance hence. Reducing irregularities in the attendance process arising due to human error. More efficient student attendance. Time Saving Important administrative and educational resources could be freed up by utilizing V-CAMS. V-CAMS give you the Paperless Environment. V-CAMS with its extremely small carbon footprint are a greener option. The system consists of the following technologies. Biometric Attendance Devices Local Server (CLS) Web Interface Software

Usability Student Registration Personal Details Course Details College Details Biometric Data Registration can be done via the web interface provided to the college along with the biometric fingerprint reader. Once activated with the college all devices in the college will accept the biometric identification from the student. Once any student has been activated on V-CAMS the college will be sent a student ID smart card via V-CAMS card printing service. The Student ID card will contain all the necessary details.
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Staff Attendance V-CAMS also has fully integrated Time Manager Software which provides various employee attendance and HR related functionalities e.g. Shift Scheduling, Shift Rotation, Attendance Summary, Leave Management etc. V-CAMS Time Manager Module can also be integrated with leading payroll processing software. Secure Login A secure state-of-the-art biometric login. Users are required to authenticate themselves using biometric fingerprint data before they are granted access to V-CAMS. Features Accurate Student Attendance Automated data Collection, segregation and up-gradation Daily Report Automated alert Segregated reports on daily, monthly and yearly basis Data summarizing Facility for alerts on special events and announcements

Benefits Ensure better compliance to Home Office regulations for attendance monitoring of the students. Better pupil management. Minimum administrative work. Better accounting. Improves student attendance ratio. Better College staff attendance management.

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Chapter-3 RESARCH DESIGN

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Chapter-3 RESARCH DESIGN

Statement of the problem A relationship of marketing approach draws attention to the importance of retaining as well as attracting consumers with the emphasize being placed on the long term relationship with existing consumer. Each and every market player is trying to improve its market share through quality and economising the cost process. New competitors are being attracted in to the market and research activities are going on constantly to analyze the need and customer satisfaction. In such a situation, it is important for the market leader to know the current market status to formulate the strategy of the firm to suit itself in the market. Based on the above brief sketch the research has taken up the market research on consumer perception towards Promotional SMS in Bangalore .

Objectives The following is the objectives of the study : To understand and analyze the consumer attitude towards Promotional SMS.

Scope of the study The research study is conducted to collect the information regarding the present status of the firm in the competitive market of the Maruti Alto. The study will also throw light on the factors influencing the competitive market of Maruti alto cars. It will also give us a clear picture of market strategy followed by the various players in the market.

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The information collected is very useful to company, students and to the customers. The projection made will help the company to amend or modify its market strategy based on the present scenario of the market.

Research Methodology Period of study This study started January 2010 and ended in march 2011. The questionnaire were collected in February 2011. The analysis began after the collection of the questionnaires. Tools of data collection There after primary data collection efforts were made, questionnaire were prepared carefully giving attention to question which would fetch a required information from the respondent. The questionnaire to the customer is structured non-disgusted one. It consisted of multiple-choice question , several dichotomous questions with two open-end questions.

Source of Data Collection Primary data Direct acces to customers Meeting wiothe managerd and the staff.

Secondary data Marketing text books, pamphlets, outlets and small note sheet from the company. The secondary data was collected after carefully choosing the topic, which is very practical to base a research on.

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Sample Technique A judgement sampling technique was restored to which personally administrative questionnaire to each individual as only the people who have received a promotional SMS. Sample size : The sample consisted of 50 respondents

Plan of analysis : After collecting the field questionnaire the collected data was transformed to a worksheet being classified demographically. The data related to a set of objectives was then classified and tabulated. The findings recorded after which the data was graphically represented. From the process data the research could loudly speak of its finding an implication as well as the aid in arriving at the conclusion. All the work done Under the assumption that the data collected from the respondent was accurate. Sample technique: On behalf of Jain University Center of Management studies ( minor project work) BBM 4th semester I am undertaking this study to study the consumer perception towards Promotional SMS in Bangalore . Limitation of the study The project was limited by period of study. The survey was mainly carried out by questionnaire method and therefore it was restricted to the questions in the questionnaire. As a student , cost constrain was a limitation in carrying out the survey. Assumption were made that all the respondents understood the question as they were supposed to. The chance of misunderstanding are remote but cannot be ruled out. As the sample size is too small compared to the population, the outcome may not be generalized without sampling errors.
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Chapter- 4 Data Interpretation and Analysis

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Chapter- 4 Data Interpretation and Analysis

The following observations and interpretations have been made after a questionnaire sampling method was undertaken with a sample size constituting 30 people of all occupational fields , age , gender etc. Given below are the questions and the response received.

Table 4.1 showing the awareness of the concept of promotional SMS Table 4.1 Response No of respondents Yes 50 No 0 Total number of respondents = 50 Percentage

Analysis of the table From the above table it is clear that 100% of the respondent are aware of about promotional SMSs.

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yes No

Inference: From the above chart it is inferred that everybody who use mobile knows about the promotional SMSs. This may be because promotional SMS, has become the most powerful m-commerece tool.

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Table 4.2 showing whether promotional SMSs are useful and informative. Table 4.2 Answer Yes No Analysis of the table 70% of the people find promotional SMSs useful and informative whereas 30% of the people find it waste of time. No of respondents 35 15

Yes No

Inference: Most of the people find promotional SMS useful and informative. But there are few people who think it is not useful and informative. This may be because it causes a lot of disturbance in day to day work activities. And most of them think they are unwanted. And it can be intrusion in their privacy.
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Table 4.3 shows whether people fed up of too many promotional SMSs. Table 4.3 Yes No Analysis of The Table 60% of the respondents are fed up of promotional SMSs and the rest i.e. 40% dont mind receiving them. 30 20

Yes No

Inference Out of 50 people all 30 say that there are too many promotional SMSs being send every day where as 20 of them say decent number of promotional SMSs are sent in a day.
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Table 4.4 shows whether people read the promotional SMSs or not. Table 4.4 Yes No Sometimes 18 12 20

Analysis of the Table 40% of the respondents read the promotional SMSs sometimes where as 36% of them always read them and 24% of them do not prefer reading them.

Yes No Sometimes

Inference Little less than half the majority of the people read the Promotional SMSs sometimes and only few of them always read it and others prefer not reading them.
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Table 4.5 shows at what time would the respondents like to receive a promotional SMS.

Table 4.5 Morning Afternoon Night 7 14 29

Analysis of the Table 58% of the respondents prefer receiving the SMSs in the night. 28% of the respondents prefer receiving them in the afternoon. 14% of them prefer receiving them in morning.

Morning Afternoon Night

Inference Most of the people prefer reading Promotional SMSs in the night.

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Table 4.6 shows for how many respondents the promotional SMSs have been useful. Table 4.6 Never Few times Many times 10 20 25

Analysis of The Table 50% of the respondents have found promotional SMSs useful. Whereas 40% of them has found it useful few times and 20% of them have never found them useful.

Never Few times Many times

Inference Most of the people think that most of the times Promotional SMSs have been useful.
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Table 4.3 shows the impact of promotional SMS as a means of marketing. Table 4.7 Yes No Analysis of the Table 76% of the respondents think that promotional SMS as a means of marketing is effective. Whereas 24% respondents think it is not. 38 12

Yes No

Inference Most of the people think it is effective.

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Table 4.8 shows how frequently would respondents like to receive a promotional SMS. Table 4.8 Once a day Few times a day Never Analysis of The Table 44% of the respondents would prefer receiving a promotional SMSs few times a day. Whereas 32% would prefer not receiving them and 24% of them prefer once a day. 12 22 16

Once a day Few times a day never

Inference Most of the people prefer receiving a promotional SMSs few times a day.

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Table 4.9 shows whether promotional SMS should be a part of an organisations marketing campaign or not. Table 4.9 Yes No Analysis of The Table 74% of the respondents think that promotional SMSs should be a part of an organizations marketing campaign. 37 13

Yes No

Inference Most of the people think that promotional SMSs should be a part of an organisations marketing campaign.

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Table 4.10 shows whether companies should invest more money for marketing through Promotional SMSs or not. Table 4.10 Yes No Analysis of The Table 68% of the respondents think that companies should invest more money in marketing through promotional SMSs. 32% of the respondents think that companies should limit their investment in marketing through promotional SMSs. 34 16

Yes No

Inference Majority of the people think that companies should invest more money.

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CHAPTER 5 : SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION

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CHAPTER 5 : SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION

Findings: From the analysis and interpretation of data collected through survey, following are the findings: Out of 50 respondents 50 of them are aware of the concept of Promotional SMSs and had a basic idea about it.

Out of 50 respondents 35 of them think that promotional SMSs are informative and useful. While 15 of them think that it is not informative and useful.

30 out 50 respondents are fed up of promotional SMSs and desires not receive them in future. While 20 of them do not mind receiving them on regular basis.

Majority of the respondents i.e. 20 read the promotional SMSs sometimes, 18 of them read always and 12 of them do not read them.

29 out of 50 respondents prefer receiving an promotional SMSs in the night and hardly few i.e. 7 of them prefer receiving them in the morning whereas 14 of them prefer receiving them in the afternoon.

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For 25 respondents out of 50 the promotional SMSs have been useful many a times. But for 20 respondents promotional SMSs have been useful and for 10 respondents never.

38 out of 50 respondents think that the impact of promotional SMSs as a means of marketing is effective whereas 12 of them think it is not.

22 out of 50 respondents prefer receiving promotional SMSs few times a day. 12 out of 50 prefer receiving them once a day. 16 of them prefer receiving them not even once.

37 out of 50 respondents think that promotional SMSs should be a part organisations marketing campaign. Whereas 13 of them think that it should be avoided.

34 out of 50 of the respondents think that companies should invest more money in marketing through promotional SMS. Whereas 16 of them think they dont have to invest.

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Suggestions: The company should send its promotional SMSs in the night as the survey suggests that most of them read it in the night. The companies should keep their promotional SMSs short and simple. Companies should send their promotional SMSs in equal intervals. As it will remind their target audience about their products/services. Companies should send different promotional SMSs. Rather than sending the same SMSs always.

Companies should use a good database for their target audience. Otherwise they will be wasting their money on sending the SMSs to wrong people.

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Conclusion
The promotional activity was helpful to know the customers perception towards promotional SMSs Regular use of promotional tools is necessary for giving more exposure to the product in the market. Most of the respondents believe in brand name and good services. As such many of them are attracted to the Vavlo. Moreover, the existing users of Vavlo are found to be satisfied from the products and services.

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Swot analysis

Strengths Expertise at partner level in HRM consultancy quality of service. Located in the I.T hub of India . Pricing is ver low when compared to the quality of service. High class technology is used.

Weakness Unable to deal with multidisciplinary assignments because of size or lack of abilit Shortage of consultants at operating level rather than partner level

Opportunities

Threats

Well established position with a well defined market niche. Internet marketing is a growing trend in the indian market.

High level of competition Technology dictates that the most up-to-date and fastest services are always the most popular. Vavlo has to always keep up with technological advancements to be able to compete. Large consultancies operating at a minor level.

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BIBLIOGRAPHY
Web sites: www.wikipedia.com www.mbatextbooks.com www.slideshows.com

Text books:

Marketing Management by S.A.Sherlekar

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ANNEXURE: Questionnaire Name : Age : Gender: Occupation:

1. Are you aware of the concept of promotional SMS? a. Yes b. No

2. Do you find promotional SMS useful and informative? a. Yes b. No

3. Are you fed up of too many promotional SMS? a. Yes b. No

4. Do you read the promotional SMS? a. Yes b. No

c. Sometimes

5. At what time would you like to receive a promotional SMS? a. In the morning b. Afternoon c. Late evening

6. How many times have the promotional SMS been useful?

a. Never

b. Few times

c. Many times

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7. Do you think the impact of promotional SMS as a means of marketing is effective?

a. Yes

b. No

8. How frequently would you like to receive a promotional SMS?

a. Once a day

b. Few times a day

c. Never

9. Do you think promotional SMS should be a part of all organisationss marketing campaign?

a. Yes

b. No

10.Do you think companies should invest more money for marketing through Promotional SMS?

a. Yes

b. No

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