1.

0Introduction:
Ollowimax is the best provider of wireless internet service in the world. Ollo has launched the wireless internet services in the October 2011 on Dhaka, Bangladesh. Our Company is a big provider company. Ollo will deliver high quality data products and services and utilities technology to encourage social and economic growth. Ollo will strive to deliver it brand promises of transparency is infelicity, honesty and respect to our subscriber and shareholders. Ollos policy will be easy to understand. We will aide to provide excellence in customer service and to exceed our customer expectation we wish we can over take all barriers and take better position on IT market by providing Quality service with better performance. We will provide their internet all over Bangladesh in the next few months.

2.0Promotional opportunity analysis:

Ollowimax is unique broad-band wireless internet service in Bangladesh. The target audience of Ollowimax is categories into 3 sections. These are: Students, Teacher, Senior Business organization of file workers. All IT sectors and others

Ex: IDB Bhaban, Bangladesh Bank, Education Board

2.1Objective of Promotion Opportunity Analysis:

For accomplishing the two objective of promotional opportunity Ollowimax have considered the existing opportunity that exit for the company. Here, Ollowimax uses Source avenues in which it involves TV advertise, print, advertisement included billboard, leaflets, Prothomalo, Kalerkhantho, Daily Star, Computer Jagat, C news. After Identifying our target audiences we are cleanly observe that, which way we can reach our advertising and market. Communication massage to the target audience effectively. We select that every technology related program such as right click, In every break of news. Develop a billboard in IT fair at IDB Bhaban, as well as trade fair.

2.2Communication Analysis:
Communication analysis is the process of establishing the strength, weakness, opportunity, threats of the company in the area marketing communication. We have identified the strengths, Weakness, opportunity and threats of the Ollowimax through a SWOT analysis. Strength: Provide low price than others. Better performance Super Speed [512kbps is really 512kbps] Availability of network service. Good behavior of sale so person. Ensuring product warranty.

Effective advertise in print media. Great Facility on pre-paid/post-paid package.

Weakness: Ineffective advertising in TVC. Un-availability of networks out of the Dhaka. Limitation of Capital. Low Public relation. Small Sales teams

Opportunity: Geographical expansion into other areas. 24/7 online support. Establish strong public relationship. Give extra benefits by providing to days free download in a month.

Treats:

Sales people shortage Marketing risk in the area of capital from competitors. Network Unavailability. More sales promotion activity by the competitor.

2.1.1Competitive analysis
Ollowimax competitive analysis is process of identifying the competitors in the market. The main objective is to discover who the competition and what are they doing in the area of advertising and communication. Ollowimax uses Billboard, TVC, Newspapers, Information Technology related magazine, & discount Qubee offer use as our promotional offer, tools. Local Banglalionwimax Billboard, discount

newspapers, national newspapers, leaflet, brochures, and sponsorship advertisement as their promotional tools. As a new comer Ollo Wimax is try to aware their brand

Competitive analysis between Ollowimax and others:

BANGLALIONWIMAX

Message Theme No possibilit y of destroyin g the world but has some opportuni ty

Media

Sales promotion TVC, Billboard, 1. Get newspapers, Tk.600 leaflet, (2.5GB) sponsorship worth of advertisement, data brochure absolutely free when you recharge 300/400/60 0 taka card.

Personal salesman An experien ce and dedicate d sales team

Public relation Provide prepaid and postpai d payme nt system

QUBEEWIMAX

2. Get 100% bonus on recharge Tk.400/Tk60 0 card. PLAY TO NEWSPAPERS , QUBEE NOW DISCOVE BILLBOARD, OFFERS R MAGAZINE, MINI PACK SPONSORSHIP @ ONLY ADVERTISEMEN BDT 500 T. (INCLUDING VAT) WITH 256 KBPS SPEED AND 3 GB USAGE LIMIT. GRAB YOUR MINIPACK WITH THE NEW QUBEE Dongle and Shuttle only @ BDT 1000 (usb device price is applicable with all regular

An experien ce and dedicate d sales team

Provide prepaid and postpai d payme nt system

monthly packages)

2.1.2 Opportunity Analysis:

1. In Dhaka city 33% customers are ignoring the service. So analyzing that can be mentioned that 67% of customers are carrying out competition and service. 2.Now many customers of Dhaka city wants mobile broadband internet connection .Who are able to provide attractive offers their demand will be high .Ollowimax maximum competitors are very expensive .But the main intense of Ollow Wimax is cost reduction. 3. The service benefit of Ollow Wimax is clear to the customers, because their target audience is caring of service facility. 4. Ollowimax has enough opportunity in building close relationship with their regular customers .They can give membership facility to them to attract more towards the product, and de-motivating to purchasing other services. 5. Besides that they have big opportunities in expanding their area. If they took other districts like Gazipur, Tangail, Manikgonj etc and theyll be able to serve more customers.

2.1.3Target Market Analysis:

The main need of their target customer is fastest internet connection. We are able to recognize the need of various customers who are looking quality and speed of the product. Those persons are treated as valuable customers, always one step ahead than other in making purchase of update products. Their target customers can be classified into five groups. Those are School and College students, University students, Business men and Service holders. School and college Students: They are attractive customers of Ollowimax. But they are very few in number. We are trying to build good relationship with them. University students: Our most target customers are young people who are the students of different universities. They always search different special offers which are price related. Business men: The business customer group that has been 40% target audience. They prefer to do their communication at a minimum cost. As our connection is attractive to them for cost and speed. Service holders: They shares much of the same observations of the business men group but there are some differences. They are price sensitive and wants quality at a minimum cost.

2.1.4 Customer Analysis:

The logical extension to examine a target market is to conduct a customer analysis. We must keep in mind tree types of customer which is given blew:

Current company customers The competitions customers The potential customers

Current Customers:

The current customers are the middle class, middle upper class & upper class. We should take in to consideration required expectation regarding our service quality. With demographic, geographic factor the current customers are divided as... Socio Economic middle class: This is the middle class population of the Dhaka city. Age & Gender: This consists of both male & female population range is from 18 years to 40 plus years Life style: The people of this class are more hard working people. Including the students and professionals, these people their life with limited time and money. Average income: The average income if this market is various from BDT 10,000 to 30,000. Socio economic middle upper class: This is the middle upper class population of the Dhaka city.

Age and gender: This consists of both male & female population range is from 30 years to 40 years

Life style: The people have great life style. They maintain the disciplinary in their life. Average income: The average income of middle upper class BDT 35,000 to 55,000 Socio economic upper class:

This is upper class population of the Dhaka city. Age and Gender: The consists of both male and female which age range is 45 years to 55 Life style: The upper class of population of Dhaka city serves as fancy life style. They can buy anything as their need. Average income: The average income of this market is BDT 60,000 to 1, 20,000 plus.

Competitor Customer :

We always try to get as more customers as we can. Since our competitor are offering different package to attract toward the customers. We must develop our marketing mix elements to capture our competitors customer.

Potential Customer:
We determine the potential customer as whose are new computer user in our geographic area as well as who want to take our service but could not manage it because of their relatively lower income. To attract that segment we can offer different package to fulfill their needs.

2.1.5Positioning Analysis
Positioning means the perception created in the consumers mind regarding the nature of the company and its products relative to their competition.

Our best concern is to provide best network service. Our price margin is low than others. We use Billboard, TVC, Newspapers, Information Technology related magazine as a channel of distribution.

2.1.6 Creative Brief

Objectives: As a newcomer in the market the objective of Ollo is to develop the Brand awareness among the target customer. So we want to create such type of advertisement which ensures the brand awareness. Increase brand awareness is the main & primary objective of the company.

The Target Audience: The target audience of Ollowiamx is basically the young generation/students. Because of young generation & student are very much concern about the internet service and fell good to work in online (Face book, Research, Entertainment, Download)

Target audience profile

Audience Male& Female. (young generation )

Age Twenty to thirty five plus

Hobbies Who interest in online games, social communicati on, chat etc

Interest Lifestyle Act Urban positively to buy product

Occasion Regular

Message themes: it is very important for any organization to deliver proper massage to its customers. It helps both the organization who delivers the message to its customers. Therefore

it is very important to use the proper theme to communicate with the customers. In case of Ollowimax is trying to convey comes from various aspects of communication effort. As our target customer is young generation depend on our message is Lets go. Types of Appeal: as a new comer we will use the print media, billboard in varsity area. The support: the support of Ollowimax is given blew. Easy to play Plug & play 1 year warranty Home delivery service

The constraints: We always try to follow grove rules and regulation about our product trade license. We always aware our limitations. Our advertisement & offer are depend on condition apply.