University of Central Oklahoma AMA Annual Report June 2011- February 2012

Transformative learning is a holistic process that places students at the center of their own active and reflective learning experiences. All students at UCO will have transformative learning experiences in five core areas: leadership; research, creative and scholarly activities; service learning and civic engagement; global and cultural competencies; and health and wellness.

Transformative Learning

Table of Contents
Executive Summary - Pg 1 Mission Statement - Pg 2 Strengths, Weaknesses, and Goals - Pg 3 Professional Development - Pg 4&5 Community Service - Pg 6 Fundraising - Pg 7 Membership - Pg 8 Communication - Pg 9&10 Chapter Operations - Pg 11&12 Calendar of Events - Pg 13

Executive Summary

Page 1

This UCO AMA Chapter Plan offers details in support of the mission and aims for the 2011-2012 academic year. In this plan you will find our chapters Strengths, Weaknesses, and Goals, Professional Development, Community Service, Fundraising, Membership, Communication, Operations, along with our action plans, schedule of events, and budget.

Presidents Notes
In 2011-2012 our chapter had the opportunity to spearhead the first ever UCOAMA. What better time to do this inauguration than on the 75th Anniversary of AMA. Our biggest challenge has been putting together a structure that allows all the students on campus an opportunity to participate. While reaching out to those who follow our passion for making UCO the best University for Marketing in the state. As a commuter school one of our biggest challenges is getting people to the meetings. Over the Spring semester we are excited to report our first ever UCOAMA Departmental Survey to find out the interests of students for next years programming. My opportunity to be chapter President at UCO has been a huge learning experience. Thank you for the opportunities to compete on a National level. Best Regards, James Bois Smith

UCOAMA BRONCHO RATING SYSTEM

TO

I. UCO AMA Mission Statement

Page 2

In support of the University of Central Oklahomas (UCO) dedication to transformative learning, the UCO Collegiate Chapter of the American Marketing Association exists to place students at the center of their own reflective learning in the field of marketing. The following goals illustrate the commitment: 1. To offer students professional development opportunities to enhance their marketing knowledge, skills, and abilities [PD] 2. To provide students with connections to top marketing professionals in the Oklahoma City metropolitan area [CON] 3. To give students access to resources that serve as an extension to classroom learning [RES] 4. To enhance the personal brand of members which in turn improves the institutional brands of UCO, its College of Business Administration, and its Department of Marketing [PB]

II. Strengths, Weaknesses, and Goals

Page 3

OVERVIEW
Our strengths coming into this year were utilized to give our chapter a first year boost. Training the organization on where to find answers was troublesome without making an official list. This leaves little to doubt for who to get in touch at what time. The size of our eboard worked against us. But we took advantage of our small size by completing a large amount of groundwork quickly.

Goals

Strengths

To create Chapter programming that enhances our professional development through offering diversified sets of networking opport nities and practical marketing experiences. Professional Development [PD] To assist local non-profit organizations with marketing functions. Community Service [CS] To raise revenue to fund chapter activities. Fundraising [FUN] To have 20 active members by February. Membership [MBR] To maintain open and effective internal and external communications between all AMA members, faculty/ staff and business professionals. Communication [COM] To develop stable structure for preceding e-board. Operations [OPR]

Highly motivated E-Board Communication with local AMA profes sional chapter University Faculty and Staff Partnerships Communication within UCO College of Business Strong relationship with Student Government Relationships with local business owners Leveraged partnerships with non-profit profess -ional organizations

Weaknesses

tion

First year as official AMA chapter Difficult to target programming due to large non-tradition student populaSmall E-Board Standards and procedures handbooks for chapter still in development stage Limited E-board experience with American

III. Professional Development

Page 4

Goal: To create Chapter programming that enhances our professional development through offering diversified sets of networking opportunities and practical marketing experiences. Objective: To encourage transformative learning by hosting multiple professional development sessions, creating interactive videos; offering hands on opportunities; while giving chapter members the opportunity to enter AMA Collegiate competitions.

OVERVIEW
We successfully accomplished 21 out of 28 of our planned programming for the year 2011-2012. We brought in over 10 speakers from national companies such as: OKC Thunder, Northwestern Mutual, COX Communication, SONIC Americas Drive-in, and ROBYN Promotions. We created Training Videos on UCOAMA YouTube channel in order to provide foundational training.

3. Four Career Chat events with Career Services (2 of 4 UPCOMING) Resumes + Critique Clinic 3 AMA Members September 6th Interviewing Dos and Donts 2 AMA Members October 4th Job Hunting with Technology March 6th Are you Hireable? Skills Demanded in Every Career April 3rd 4. Two career and internship fairs (1 of 2 COMPLETED) 2011 Fall Internship Fair 4 AMA members September 28th 5. Two mock interviews (0 of 2 CANCELLED)

A. NETWORKING OPPORTUNITIES (13/17) 6 UPCOMING

1. One marketing and advertising agency crawl (0 of 1 UPCOMING) We partnered up with the Collegiate Chair of AMAOKC in order consolidate resources for overall AMA benefit. April 6th 2. Six professional speakers (9 of 11 UPCOMING) We provided student exposure to top companies via 1hr presentations [Oklahoma City THUNDER, SIMON Malls, Northwestern Mutual, SONIC Americas Drive-In, COX Communications, ROBYN Promotions, iThemes, EVOLVE Research, KSBI Television].

6. Two collegiate connection functions put on by professional AMA chapter (1 of 2 UPCOMING) Fall Semester 4 UCOAMA Members Attended Spring Semester April 6th

III. Professional Development (CONTINUED)

Page 5

B.

PRACTICAL MARKETING EXPERIENCES (8 OF 11)

1. Five podcasts from local industry leaders (1 of 1) We created videos from local industry leaders instead of podcasts. The videos describe internship opportunities for: Target, OKC THUNDER, COX Communication, SIMON Malls and Northwestern Mutual 2. Three YouTube videos with optional quiz speaker events (0 of 3) We created one video and then discovered a hosting problem based on video length. 3. Chapter Plan (1 of 1) The first ever UCOAMA Chapter Plan was turned in for competition before the deadline. 4. Outstanding Marketing Week Competition (1 of 1) We planned out and held the first ever UCOAMA Marketing Week. Though we did not turn in strategy/results for competition. This competition was a huge learning lesson for the 2011-2012 Executive Board.

5. AMA Saves Lives Competition (2 of 2) Video Competition (1 of 1) 4 AMA Members participated in the Fall AMA Saves Lives Competition. Together we created an Organ Donation video that involved a family who received a heart for their infant daughter. The video has been viewed over 500 times and won our local AMAOKC video competition for $1000.00. Facebook Competition (1 of 1) 1 UCOAMA Member competed in the fall semester Facebook AMA Saves Lives Competition where they contributed 20 comments from 18 people. We learned the importance of having multiple AMA members following a developed strategy for driving traffic. 6. AMA Student Marketer of the Year (1 of 1) This year our E-board nominated our founding President for the AMA Student Marketer of the Year competition. Over a month of preparation for this provided UCOAMA with a high quality guide for future nominees. 7. Northwestern Mutual Sales Competition (1 of 1) With the assistance of our Universitys National Sales Coach we selected one of our Universitys top performing Sales Students to compete. Preparation for this event required 5 practice meetings and 1 hour of Sales Lab critiques. 8. Annual Report (1 of 1) Created first ever UCOAMA Annual Report to analyze success and failures of the 2011-2012 UCOAMA Chapter. The President and Executive Vice-President worked together for over 10 hours analyzing results throughout the Fall and Spring semester.

IV. Community Service

Goal: To assist local non-profit organizations with marketing functions. Objective: Build community wide recognition by serving the community in a variety of marketing activities.

Page 6

OVERVIEW
We made a HUGE impact with our community service $865.46 and 3,380 pounds of food, which will provide 7,143 meals to hungry Oklahomans in Edmond. Then we created Destination Glory to raise awareness for Organ Donation. This video has reached over 500 people and is still spreading with 9 comments and 15 likes. Now, we will be raising fun Band-Aids for Geni-Aid, a local non-profit that provides fun Band-Aids to Childrens Hospitals.

B. Regional Canned Food Drive Goal- 10 AMA

Members Participating Fall 5 UCOAMA Members organized collection of $865.46 and 3,380 pounds of food, which will provide 7,143 meals to hungry Oklahomans in Edmond.

C. Geni-Aid Fun Band-aid Drive Goal- 2000

fun band-aids(100 boxes of 20) with 15 AMA Members Participating - Fall Geni-Aid was started by, local parents of an infant organ recipient, the Brannen Family. Funding cutbacks took away ability for fun band-aids in childrens hospitals.

ACTION PLAN

A. AMA Saves Lives Competition Goal- 10

D. Business Administration Organization Fair

Goal 5 AMA Members - Spring Members will be assisting Director of Marketing for Business College for planning and promotion of Spring Organization Fair. This event was rescheduled for Fall.

AMA Members Participating - Fall Members of our chapter will be designing another campaign to raise awareness of organ donation among eligible donors, both on campus and through social media channels Video Competition 4 AMA Members Created Organ Donor Awareness video that has reached over 500 views to date. This video had 2 important factors. We set up the interview. Then we coordinated with Gatti Town to provide food and games to collect action shots. The video was then edited and a local musician was utilized to compose music. Facebook Competition 1 AMA Member This was the highest voted AMA SLs competition in our Chapter and the least.

V. Fundraising
Goal: To raise revenue to fund chapter activities. Objective: To operate at a 5% profit margin.

Page 7

OVERVIEW
In 2010-2011, UCO Marketing Club operated with less than $1000 dollars for an entire year. This past year we opened up our minds and got creative with putting together our key resources.

A. Sales

ACTION PLAN
- $640

B. Local Sponsorships $9500

Sell Community Cards Sold 60 Sonic Community Cards Bake Sale $180 Breakfast Bake Sale Local Membership Dues - Fall/Spring 16 members x 10.00 = $160.00

D. Donations ($1400)

Utilizing Chapter Plan in order to pitch local AMA connections, as well as, other chapter connections in order to provide extra funding. UCO College of Business $8000 for AMA National Conference (Spring) ROBYN Promotions $750.00 (Fall) $750.00 (Spring)

$400 in sandwiches from Jimmy Johns $300 food and games (Fall) Gatti Town USA $200 in Free Drink Poker Chips (Fall) SONIC Drive-in $200 in Muffins (Fall) Mimis Caf $100 in Coffee and Equipment (Fall) Farmers Brothers Coffee $100 in Pumpkins (Fall) Pumpkin Patch $100 private donation to create MAKE A MARK UCOAMA Homecoming Football Throw

E. Student Activity Fee ($1580)

C. Marketing Club Day at UCO Hockey home game

($0) We will sell tickets to the UCO Hockey game in order and will receive full ticket price for ever ticket we sell. This will also give us an opportunity to promote club at halftime. We did not have the man power to pull off this event. Better luck next year.

$540 for Branded Tabling Equipment $940 for Video Editing $100 2011-2012 Allocation

F. Competitions ($1000)

$1000 Winner of AMAOKC AMA Saves Live Video Competition

Page 8

VI. Membership
Goal: To have 20 active members by February. Objective: 50 AMA members by May.

OVERVIEW
We made a HUGE impact with our community service $865.46 and 3,380 pounds of food, which will provide 7,143 meals to hungry Oklahomans in Edmond. Then we created Destination Glory to raise awareness for Organ Donation. This video has reached over 500 people and is still spreading with 9 comments and 15 likes. Now, we will be raising fun Band-Aids for Geni-Aid, a local non-profit that provides fun Band-Aids to Childrens Hospitals.

B. Membership Activities

Our VP of Membership will develop an activity every month in order to keep students engaging in fun activities with our club. In the Fall Semester our VP of Membership held 2 of 3 Membership events. Pumpkin Carving 12 Pumpkins were donated to our Club by a local pumpkin patch. 4 AMA members participated in this event.

C.

UCOAMA Day at UCO Hockey Game (CANCELLED)

D. Networking

ACTION PLAN
A. Stampede Week
Set up table outside of main University building during Broncho Week to capture leads on interested students on campus. This event was a success. We collected more signatures than any other organization on campus. Signatures were IMPOSSIBLE to read. 1/3 of the written email addresses werent legible or didnt work. 80 Signatures collected in total. 60 usable email addresses.

Developing relationships with students in our business college is most important for establishing active members. 14 networking events were held and we participated in 19 as a Chapter. We focused on using our resources from Career Services and AMAOKC to attend additional networking content.

E. Organization Fair

Spring Organization fair allows us to reach out to students on campus who are actively looking for an organization to be a part of. This event turned out to be very low traffic. We spoke with other club leaders to find out about their club activities. 5 leads collected total.

VII. Communication

Page 9

Goal: To maintain open and effective internal and external communications between all AMA members, faculty/staff and business professionals. Objective: To take advantage of communication opportunities by maintaining an active system of communications which complies with the campus-wide restrictions on promotions.

ACTION PLAN
OVERVIEW
Communication has been our clubs biggest issue for over 2 years. This year we made a big step forward by getting documents and files saved in a central location. Google Documents are being used to host meeting documents and research data. Orgsync is being used to store event RSVP, to-do lists, financials, logos, photos and videos that help provide a baseline for next years E-board. There was little communication between officers due to high turnover. This created a toxic environment for officers. Internal Communication - Google+, Phone, Email, Orgsync Orgsyncs calenders and to-do lists can be used to keep all AMA members on the same page. Getting students and officers to sign up will be the single most important focus at the beginning of each semester.

A. Internal Communication
Social Networking (Facebook/Twitter/LinkedIn) We will primarily use Facebook and Linkedin this year. Twitter would be great to set up for tweet ups at our events.

1. Twitter

After first semester as an official AMA Chapter we created a custom theme and recorded 98 tweets and 28 followers.

2. Orgsync

Brand New Organizational Management System for Spring Semester. Increased friend list to 26, 9 of 16 AMA Members, Created 9 Example Officer to DoLists, Uploaded 9 Videos, Uploaded 87 photos from five past events, -Event 1 4 of 13 RSVP Online -Event 2 6 of 16 RSVP Online

3. Facebook

Increased Facebook Group from 211 to 291 (30%) and created UCOAMA Facebook Page

4. YouTube

Published 11 videos on UCOAMA Channel with over 200 views. (Not including 500+ views for AMA Saves Lives Video)

Page 10

VII. Communication (CONTINUED)

5. Constant Contact

This is a software used to better understand Email Analytics and it is flexible on colors with tons of templates that are guaranteed to work with every browser. It also automates unsubscribe. We created a custom theme according to our school design policy. The software required minimal training for the user. We used the share feature for 4 newsletters to spread our message on social media. Our trial expired in December. Our VP of Research and Development researched Ace of Sales and Emma. We chose Ace of Sales. Currently seeking sponsorship for this. Fall Semester: 4 of 4 Newsletters. Spring Semester 0 of 4 Newsletters.

B. External Communication 1. Thank you cards

Send out thank you cards to all sponsors and speakers to ensure further communication. We created UCO AMA Branded thank you cards to send out into the community for all of our support. These are also used to send follow ups to people met at AMA.

2. AMA Collegiate Advisor

Communicate monthly in order to stay in touch with Professional Chapter. Overall, there was strong communication between our chapters. Every month we attended their meetings and discussed upcoming events.

6. Email

To meet university guidelines by creating UCOAMA@gmail.com in order to provide a central hub for Chapter emails. We created UCOAMA@gmail.com for the spring semester. However, it was difficult to delegate the task of reading and responding to emails.

3. Homecoming Tailgate Activity

7. Classroom Announcements

Announcements in class will be made one week in before each event. 8 announcements were made for upcoming events.

Created UCO AMA branded football throw event for homecoming tailgate targeting alumni and general community. This was a huge success and a nightmare at the same time. Our football throw labled UCOAMA MAKE A MARK was EXTREMELY popular. The ball bounces everywhere and was a HUGE risk. We need to add a net to catch the ball before the next tailgate. We reached over 4000 people at this event.

4. Provide social media traffic for Robyn Pro-

motions. Getting students to tune in to online programming was tough. However, we collected 7 minute Smarketer Headphones from the host and passed them out to students. We are currently watching for online activity stemming from this.

Page 11

VIII. Operations
Goal: To execute the plan Objective: To meet AMA standards for event completion

OVERVIEW
Operations for a brand new chapter is a nightmare. The best way I found to keep everyone on task was to immediately require everyone to have a google account for central access to documents. Events this year were all planned out in the summer time. Next year, those events need to be frontloaded on Orgsync before the semester starts. This will allow everyone to be on the same page with information. Orgsync should be the only Social Media tool used for RSVP. Focusing on too many RSVPs takes away from our command and control. Job descriptions need to be more extensively worked on. This may require spending an entire meeting going over everyones descriptions. Finally, we nee to focus on leaving every chapter further ahead in operations than where they left it. This will require posting documents/flyers/files on Orgsync that may be useful in the future.

ACTION PLAN
A. Executive Board Meetings
22 meetings - We will be holding executive board meetings every Thursday evening during the school semester. In late October we voted to meet once a month the week before a meeting. We also met on Google+ in case of inability to meet. In total we had 11 officer meetings.

B. Executive Board Training

To have each E-board member train their replacement will eliminate much confusion and help with the continuity of our thriving organization. Plus, this will eliminate the fear new E-Board members might have of not knowing what to do. We did not take into account for E-Board members quitting in the middle of the semester. The E-board still needs to work on building structure for memebers to folow. Training videos were made using camtasia for most critical software.

C. Executive Board Manuals

To record each member of e-boards normal job functions throughout the year. Each of the board members were given notebooks to keep track of the things they are working on Unfortunately, we were unsuccessful in accomplishing this as a group.

Page 12

VIII. Operations (CONTINUED)

D. Executive Board Summer Activities

Held 4 summer activities during the summer in order for the new e-board to develop relationships. These activities were really important for builiding our e-boards initial bonds. We went to dinner twice, went to a baseball game, and went boating down the Oklahoma River.

E. General Meetings

Feature a recruiting speaker or personal development event. Our meeting day has been set for the first Thursday of the month at 6pm, thus creating continuity for our members. This date ended up getting switched to the third Thursday of every month. We also started holding forums at the beginning of the semester.

F. Committees

Develop committees in order to provide more opportunities for members to develop club in direction that is beneficial to all. Though we offered many opportunities for committees. We still have not had anyone step up and take charge of the committee work.

G. Speaker Evaluations

To utilize our marketing research skills to conduct a survey of our members to inquire whether a speaker is worth inviting back for a future semester. We will create a database with this information for future E-boards. We collected 5 sets of speaker evaluations. We descuss evaluations that night before everyone leaves.

Page 13

IX. Calender of Events

39 of 53 Completed

IX. Schedule of Events

2 summer activities

June (2/2) July (2/2)

2 summer activities

2 e-board meetings Speaker Meeting Career Chats: Its who you know Membership Activity Christmas Cards to elderly and deployed military

December (3 of 5)

2 e-board meetings

August (2/2)

College of Business Student Advisor Board New member meeting 32 E-board meetings

September (4/5)

2 e-board meetings Career Chats: Resume and Critique Clinic. Tuesday, January 24th 2:00PM to 3:00PM Speaker Meeting Membership Activity

January (3 of 5)

3 e-board meetings AMA Saves Lives Competitions Begin Homecoming Tailgate Event Career Chats: Interviewing Dos and Donts Chapter Plan Due Speaker Meeting College of Business Student Advisory Board Marketing Week Activities Membership Activity Pumpkin Carving

October (15/15)

32 e-board meetings Coats for kids 2012 Spring Internship and Career Fair Officer Election Career Chats: Graduate and Professional Schools Membership Activity Mock Interview Speaker Meeting

February (3 of 10)

32 e-board meetings Regional Food Bank Canned food Drive Begins Career Chats: How to get the Edge with an internship Speaker Meeting Mock Interview Membership Activity AMA Family Game Night

November (5 of 7)

2 e-board meetings International AMA Conference Speaker Meeting Career Chats

March (N/A)

2 e-board meetings (6th)Marketing and Advertising Agency Crawl Speaker Meeting Earth day booth

April (N/A)