The 10 BIG

Breakthroughs in
Business Life
By: Dan Kennedy
How ANY Entrepreneur Or Sales
Professional Can Multiply Income By
At Least 10X Almost Overnight And
Own More Autonomy, Independence
And Security Than Ever Before
www.dankennedy.com
Glazer-Kennedy Insiders Circle
TM
. All Rights Reserved
The 10 BIG
Breakthroughs in
Business Life
By: Dan Kennedy
How ANY Entrepreneur Or Sales
Professional Can Multiply Income By
At Least 10X Almost Overnight And
Own More Autonomy, Independence
And Security Than Ever Before
www.dankennedy.com
Glazer-Kennedy Insiders Circle
TM
. All Rights Reserved
1
warn|ng: Th|s Hater|a| |s
6opyr|ght Protected.
Glazer-Kennedy Insiders Circle, LLC
ALL RIGHTS RESERVED. No part of this book or its associated ancillary materials
may be reproduced or transmitted in any form or by any means, electronic or mechanical,
including photocopying, recording, or by any informational storage or retrieval system
without express written permission from the publisher.
PUBLISHED BY:
Glazer-Kennedy Insiders Circle, LLC
401 Jefferson Avenue
Towson, MD 21286
410-951-0147
PRINTED IN THE UNITED STATES OF AMERICA

1
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Life-Altering
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Every New
Glazer-Kennedy
Insiders Circle
Member
Needs
To
Know
About
2
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Ie |n!rcprcncer
New Possibilities
Horizontal
Vertical
Mini-Conglomerate
Strategic Alliances
The Joy Of Change
Market-Driven vs.
Self-Directed
(Discovering How To Make
The Art Of Getting Money
Easy)
3
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DIVERSITY
Revolutionized advertising, marketing and
sales in hundreds of business, industry,
profession, product, service categories
Example - At my most recent advanced seminar:
2||N0U8TR|AL:
Trouo|e-srool|rg |rlorral|or prov|der, corsu|larl ard lra|rer lor rydrau||cs
erg|reers Wor|dW|de
Erp|oyee screer|rg ard lesl|rg corpary oWrer

PR0FE88|0NAL:
Cosrel|c derl|sl

8ALE8 PR0FE88|0N8:
TWo |ead|rg lra|rers ard coacres |r rorlgage |rduslry

hEALTh|F|TNE88
0Wrer, ore ol |argesl e-correrce ard cala|og ous|resses |r r|s l|e|d

RETA|L:
3upp||er ol adverl|s|rg ard rar|el|rg lo lurr|lure slores
In my mail the day I prepared this presentation, letters from Members:
P|zza shop owner - Carada
6h|ropractors - 0r|o; w|scors|r
Rea|tor - Karsas
6artoon|st
who|esa|e restaurant|hote| supp|y co. owner - Ca||lorr|a
|nsurance agent - Ca||lorr|a
3ollWare corpary - Ar|zora


4
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DIVERSITY
TIME-TESTED & PROVEN PRINCIPLES
UNIQUE ADVANTAGE
In essence: mail-order advertising techniques transferred
and translated to NON-mail-order businesses.
Principles date to the Civil War, forward
David Ogilvys Confession
8emc 0f Ihc Peers 0pcnc4 Ier ee
Ie 0n|ec 4van!a]c
1: use 3are Ved|a Everyoody uses - 0|llererl|y
2: Ao|e To use Ved|a No 0re E|se uses
3: Vore 0pporlur|l|es To Allracl & Acqu|re
1: Vore Vorey To 3perd w|se|y 8y E||r|ral|rg wasle
5: Vore T|re & Erergy To 3e|| 8y E||r|ral|rg Fruslral|or
5
3: Hav|n] 3: Hav|n] 3: Hav|n] 3: Hav|n] bee! eer fes|ncss bee! eer fes|ncss bee! eer fes|ncss bee! eer fes|ncss
The worst reason to advertise is the reason most
people do advertise.
Host:
Nare, Rar|, 3er|a| Nuroer
lrlercrargeao|e Fealures Ard 8erel|ls
ll Ary, 'P|a|r var|||a' 0llers


Wha! ee W||| P|srevcr: Wha! ee W||| P|srevcr: Wha! ee W||| P|srevcr: Wha! ee W||| P|srevcr:
Re-Pos|t|on|ng: roW lo ra|e your ous|ress
'aooul sorelr|rg
{0|sne,, $raroucks, $uoua,, 0ar|n Sarmanj

Target Harket|ng: roW lo ra|e your ous|ress 'lor
soreoody
{hurr|-$,srems, 00$/0l/3, Roo V|nronj

U8P: ur|que 3e|||rg Propos|l|or

6
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0cnnunlcate 0cnnunlcate 0cnnunlcate 0cnnunlcate eer Mcssa]c eer Mcssa]c eer Mcssa]c eer Mcssa]c
The first giant quantum leap in income, liberty
and power comes when you go mentally,
emotionally and actively from being a
_________________ to a
_________________________________.
What John Lennon said.
7
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Why so many small businesses fail
when Wal-Mart comes to town
loW crarges |r your approacr lo ous|ress creale orea|lrrougrs

Advers|ty (Fear, Para|ys|s) 0pportun|ty (Creal|v|ly, Acl|or)
Lack 0l Resources Resourcefu|ness
6onformance (Ved|ocr|ly) 6ontrar|an (ur|queress)
8
6: |rercss, 8ys!cm 6: |rercss, 8ys!cm 6: |rercss, 8ys!cm 6: |rercss, 8ys!cm
If you aspire to wealth, it might be useful
to carefully consider the foundation of all
wealth ever created in America
Where is that easy button
when we need it?
The difference between the fools-gold
illusion of easy that seduces so many
vs. the real path to making anything difficult
become easy
9
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..w|!h a markc!|sI !ha! w||| sepper! yee |n s!y|c ..w|!h a markc!|sI !ha! w||| sepper! yee |n s!y|c ..w|!h a markc!|sI !ha! w||| sepper! yee |n s!y|c ..w|!h a markc!|sI !ha! w||| sepper! yee |n s!y|c
Why Dont More Crooks Listen To What
Willie Sutton Said?
How To Change Your Entire Business Life
In 30 Seconds With Just 6 Words
The Idea That Makes You The Only
Choice For Me
10
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One of the biggest, most exciting pay-offs of #1 - #7 is
the ability to sell at prices or fees substantially higher
than you ever have before, than all your competitors,
than your industry norms..even though you think you
cant.and have more receptive, responsive, happier,
more loyal customers, clients or patients.
Why |mbrarc Ih|s
1: Vore |rcore per cuslorer (ACv, LCv)
2: Vore equ|ly |r your ous|ress
3: Vore |rcore per lrarsacl|or/producl/serv|ce
1: Vore |rcore lror |ess Wor|
5: Vore respecllu| ard apprec|al|ve c||erls, lrus a oeller ous|ress ||le
Obstacles
Fear
Doubt
You Are Not The Customer
Poor price strategies
Peer, industry, employee, other I.N.I.s
Absence of #1 or #2 or #3, etc. - #8
11
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Why most people
fail
at most everything they do
12
Why Dont People Stick To It
No reasor lor corl|derce |r 'll
No corl|derce |r se|l
lrsull|c|erl reasors lo 'sl|c| lo ll
Too rard lo do 'll
l.N.l.'s
lso|al|or
13
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8epper! 8ys!cm 8 8errcss |nv|renmcn!
Power of modeling
As a writer
As a copywriter/marketer
As speaker
The Composite Model
Power of the person who believes more in you
than you do
Power of frequency, consistency, strategic
reinforcement
(The power for good or evil of the Dominating
Thought Principle)
Power of a Place where the ambitious
striver..the creative visionarythe starter-of-
many things..the serious student..the wealth
seeker is NOT odd or ridiculed and criticized