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Advertising Plan

Months
SL.

Items

Description

Cost per
unit/spo
t

Qua
ntit
y

Total
amoun
t

TVC Marketing

High Quality,
easy packing,
Low price.

600000

600000

Subtotal of new
TVC marketing

600000

1
2

BTV
NTV

6000
7000

150
140

900000
980000

ETV

6500

120

780000

Channel i

6500

110

715000

Bangla Vision

5500

100

550000

Drama
Sponsor, News
Break,
Occasional
program.

Subtotal of new
E-Media
1
2

392500
0
The Daily
Prothom Alo
The Daily Star

8`` x 12``
250000
Col.Inch
8`` x 12`` Col.Inch
225000

500000

450000

Subtotal of print
media

950000

April

May

June

July

Augus
t

Sept.

Oct.

Nov.

Dec.

Jan.

Feb.

Marc
h

75000

75000

75000
14000
0

7500
14000
0
11000
0

75000
14000
0
11000
0
11800
0

75000
14000
0
11000
0
11800
0

75000
14000
0
11000
0
11800
0

75000

75000

44300
0

44300
0

44300
0

19300
0

New TVC Making


60000
0
60000
0
TVC Airing (30 sec)
75000
75000
75000
14000
14000
0
0
11000
11000
11000
0
0
0
11800
11800
0
0
91000
91000
0
53400
53400
18500
0
0
0
Printing Media

7500
0

91000

91000

16600
0

30600
0

32500
0

7500
0

22500
0

22500
0

22500
0
22500
0

11800
0

22500
0

225000

22500
0

22500
0

Sampling
1

Product Cost

Communicatio
n Cost

Banner,
Festoons

Tk.
15/liter
100

200
0
500
0

Subtotal of
sampling

40000
500000
500000

40000
25000
0
25000
0
Outdoor & Events
60000
60000

1
Subtotal of outdoor
& Events

Billboard

30`` x 15``

60000

180000
180000

Road divider &


Check post
gate
Foot Over
Bridge

Branding in
busy Roads

8000

30

240000

2000

Different
Roads

10000

20000

10000

260000

30000

2
Subtotal of
branding

Branding
20000

20000

50000

50000

50000

50000

50000

5000
0

5000
0

50000

50000

50000

60000
6000
0
20000

60000
60000
20000

20000

20000

20000

20000

20000

20000

20000
10000

20000

20000

2000
0

2000
0

20000

20000

20000

20000

20000

20000

3000
0