Written Analysis and Communication Group Assignment

Understanding persuasive online sales messages from eBay auctions

Group-10:Anju Ann Varghese Mohammad Khurshid Ramnath Pai Sindhura . H V. Vivek Ram

Introduction:
eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. Millions of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and other miscellaneous items are listed, bought, or sold daily. These are been displayed in the site as auctions. eBay.com offers several types of auctions.

Auction-style listings allow the seller to offer one or more items for sale for a specified number of days. The seller can establish a reserve price. Fixed price format allows the seller to offer one or more items for sale at a Buy It Now price. Buyers who agree to pay that price win the auction immediately without submitting a bid. Fixed price format with best offer allows the seller to accept best offers. If a buyer submits a best offer, the seller either rejects or accepts the best offer. If the best offer is not satisfactory, a seller may submit a counter offer to the buyer. Best offer is not available for auction style listings. In addition, best offer is not available in every category. Sellers also meet specific requirements in order to sell with best offer.

Analysis:
Ebay is an online auction website. Thus, it comes under C 2 C e-commerce i.e., consumer to consumer e-commerce. It means that there exists no one between any 2 persons for the sale of goods. It is just the owner of the product if chooses to sell the thing, just makes an online auction about the product, its cost, its features and discount if any.

Sample Auctions on the www.ebay.com:Featured Items Chrono Watch steel Series Feedback: 5,177 | 99.7% CASIO EDIFICE FORMULA 1 RACING MENS WATCH Rs.12,995/NO RESERVE PRICE. 100% ORIGINAL. IMPORTED ITEM! HURRY! Feedback: 639 | 100% Enlarge Ladies Stainless Steel Belt Wrist Watch iCOD - LW0108 Feedback: 2,066 | 99.8% Enlarge Rs. 260.00 Free Time left:3h 12m

31 Rs. Time Free Bids 6,677.00 left:12h 16m

8 Rs. Bids 301.00

Free

Time left:16h 28m

Sample Description of a model: It consists of various variability factors such as the model, type of manufacture, any extra features, photographs of product etc., Dial: Black (Carbon Fiber dial, Partial ion plating) Movement: Casio Japan Quartz movement 1/1-second stopwatch Measuring capacity: 29'59" Measuring mode: Elapsed time Accuracy: 20 Sec per month Approximate Battery Life: 2 Years on SR621SW Case Diameter: 50.6 x 45.5 x 13.7 mm (H x W x D) Weight: 182g Model: EF-535SP-1AVDF