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Marketing Management 1. What is market?

Market is a physical location where buyers and sellers come together in order to exchange product or services. Market is the customers for a particular product or service; "before they publish any book they try to determine the size of the market for it" 2. Define marketing? Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Philip Kotler) 3. What is marketing? Marketing is an exchange or transactions, intended to satisfy human needs and wants. It involves an integrated system of business activities in order to plan, price, promote and distribute goods and services to consumer needs.

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