RESEARCH PROJECT ON COMPARATIVE STUDY OF BRANDED COMPANIES OF COMPUTERS

Submitted to:

Kurukshetra University Kurukshetra

In Partial Fulfillment of Requirement Of M.B.A. Session 2011 2012 Under the guidance of Mr. sunil sharma (Faculty member) Submitted by:Megha Singla MBA 4th SEM Roll. No. 1710140

HARYANA COLLAGE OF TECHNOLOGY & MANAGEMENT

KAITHAL(HARYANA)

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT The project entitles comparative study of branded company of computers is an outcome of my research at Haryana collage of technology & management, kaithal. I am very thankful to Mr. Sunil Sharma those give me right direction towards my research project and provide me full information which is helpful in making project.

I would like to sincerest thanks to Dr. Rajesh Goaswami for his valuable guidance suggestions helpful in making report. I also thanks to my college staff members those help me in doing my research project.

MEGHA SINGLA MBA 4th SEM

PREFACE

PREFACE
The days cutthroat competition is prevailing in the market. There are various competitors in every field of marketing. Every producer, manufacturer, businessman wants to get the maximum share of marketing. Thus in such competitive market plays a crucial role for a concern to survive in this area. This report is based on comparative study of branded company of computers. Moreover the report is written in such a manner that it enable the reader to easily understand the vital aspects of this project. In the end of report references have been provided for the proof of the abstracts taken from various journals, Books, Articles and Magazines.

DECLARATION

DECLARATION
I here by declare that the project entitled comparative study of branded company of computers submitted in the partial fulfillment of the degree of master of business administration (M.B.A.) is an outcome of my own efforts. I have not submitted this report to other university for the award of any degree.

MEGHA SINGLA MBA 4th SEM

CERTIFICATE
HARYANA COLLEGE OF TECHONOLOGY AND INFORMATION.
This is certify that project work report titled Comparative study of branded companies of computers submitted in partial fulfillment of requirement of M.B.A. from S.D.D.I.E.T affiliated to Kurukshetra University Kurukshetra is an exclusive record of research project carried out by Megha Singla under the guidance of Mr. Sunil Sharma. It is also certified that while carrying out this project work Comparative study of branded companies of computers as constantly in touch with faculty of M.B.A. department for necessary guidance and essential direction. This work is done by him/her has been found satisfactory wish him/her great success in his/her carrier.

PRINCIPAL Head
8

Dept. of Management

(Y.C.CHOPRA)

CONTENTS

CONTENTS

INTODUCTION
INTRODUCTION OF THE COMPUTER MAJOR TOP PLAYERS

COMPANY PROFILE
PROFILE OF THE DIFFERENT COMPANIES MARKET SHARE

COMPANY GROWTH

INTRODUCTION TO THE TOPIC

COMPARATIVE STUDY OF THE COMPUTER

RESEARCH METHODOLOGY
OBJECTIVE SCOPE OF THE STUDY STEPS OF RESEARCH RESEARCH DESIGN SAMPLING COLLECTION OF DATA

DATA ANALYSIS SUGGESTION

10

LIMITATION CONCLUSION ANNEXURE

ESTIONNAIRE LOGRAPHY.

QU BIB

INTRODUCTION

11

Introduction
We live in the Computer Age. Most of our day-to-day activities are being influenced by the use of computers. While in areas like science and technology improvements co-opt be achieved without computers, it has become necessary for each and every one of us to have a basic knowledge of corrupters. In simple words, a computer is an electronic device which processes information based upon the instructions provided, and generates the desired output. Like any other system, a computer system also requires an input which is processed to get the desired output. In the case of computers, two kinds of inputs are required. One, the basic or raw data, and two, a set of instructions containing the methodology to processes this data. This set of instructions is called program or software in computer speak some people erroneously believe that computers can only work on arithmetic operations, or a good background in mathematics is a pre-requisite for learning computers. Nothing could be further from truth. Although it is correct that the computer internally processes all informations mathematically, the user can work on any kind of data-text, numeric, alpha-numeric, images, pictures, sound, video clippings, etc. In fact, most of the computer applications nowadays are non-numeric. Neither is mathematical background essential for learning and working on computers. After all, we drive vehicles very well, without knowing anything about suspension, combustion, differential, etc. In simple words, a computer is an

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electronic device which processes information based upon the instructions provided, and generates the desired output. The development of the modern day computer was the result of advances in technologies and man's need to quantify. (The abacus was one of the first counting machines. Calculating machines were sold commercially before the advent of steel manufacturing technologies. Papyrus was something to write on, before we had paper. Writing was a way to record mathematical calculations.)

The five major characteristics of computers which have made them so powerful and useful are: Speed: Computers work at an incredible speed. This can be gauged from the fact that the
speed of the computers is measured in terms of milliseconds, microseconds, nanoseconds or picoseconds, i.e. one thousandth, one millionth, one billionth, and one trillionth of a second, respectively. Accuracy: In addition to being fast, computers are also accurate. They either give the correct answer or do not answer at all. However, it must be remembered that the computer is capable of doing only what it is instructed to do. If faulty instructions are provided for processing the data, obviously faulty answers will be given.

Consistency: Unlike human beings, computers being machines are highly consistent.
They never get bored too! I am yet to meet a computer complaining of a monotonous job! Hence, they are ideal machines for carrying out repetitive and voluminous work.

Storage Capacity: Today's computers cab. Store huge amounts of data. Once recorded,
a piece of information is never forgotten (unless some problem takes place) and any information can be retrieved almost instantaneously.

Flexibility: A computer is a versatile machine and its use is limited only by your
imagination. In today's fast developing technology-world it would be very _difficult, in

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some cases inconceivable, to find an area where computers are not being used to a great advantage.

MAJOR TOP PLAYERS:

Dell APPLE HCL

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COMPANY PROFILE
HCL Profile
No

Ajay Chowdhry Founder HCL, Chairman and CEO - HCL Info systems
HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions mark, Portugal, Russia, Czech Republic, Hungary and Poland.

Enjoyed highest growth rates a

DELL PROFILE Michael dell saul.

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EXECUSIVE SUMMARY
Dell, Inc. is a holding company that conducts its business worldwide through its subsidiaries. It designs, develops, manufactures, markets, sells and supports a wide range of products which are customized to individual customer requirements which include mobility products, desktop personal computers... Dell, Inc. is a holding company that conducts its business worldwide through its subsidiaries. It designs, develops, manufactures, markets, sells and supports a wide range of products which are customized to individual customer requirements which include mobility products, desktop personal computers, software and peripherals, servers and networking, services and storage. The company operates through four segments: Large Enterprise, Public, Small and Medium Business and Consumer. The Large Enterprise segment delivers innovative products and services through data center and cloud computing solutions. The Public segment focuses on simplifying IT, providing faster deployment of IT applications, expanding enterprise and services offerings, and strengthening partner relations. The Small and Medium Business segment is focused on helping small and medium-sized businesses get the most out of their technology by offering open, capable, and affordable solutions, innovative products and customizable services and solutions. The Consumer segment is focused on what customers want from the total technology experience of entertainment, mobility, gaming and design. It was founded by Michael S. Dell in May 1984 and is headquartered in Round Rock, TX.

APPLE PROFILE
STEVE JOBS ERA EXECUSIVE SUMMARY
Apple Computer is one of the pioneers of the technology industry. Headquartered in Cupertino, CA, with development facilities and retail locations worldwide, Apple has over 10,000 employees. Apple was founded in 1976 by Steve Jobs and Steve Wozniak.

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The original Apple product line consisted of computer hardware, mostly Macintosh Computers and accessories. Since then, Apple has crafted an image of itself as the ultimate in cool, with a focus not only on powerful computer hardware and software but also on entertainment media as well. The iPod line of MP3 players is the world leader, and the iTunes music store provides an easy shopping interface for legal music downloads. Apple Inc. (NASDAQ: AAPL) formerly Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, Apple has 357 retail stores in ten countries,[5] and an online store.[6] It is the largest publicly traded company in the world by market capitalization,[7][8] overtopping ExxonMobil by some $60 billion, as well as the largest technology company in the world by revenue and profit, worth more than Google and Microsoft combined.[9] [10] As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide;[4] its worldwide annual sales totalled $65.23 billion, growing to $108.249 billion in 2011.[3] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2011.[11][12][13][14] However, the company has received widespread criticism for its contractors' labor, and for its environmental and business practices.[15][16] Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, [17] the company was named Apple Computer, Inc. for its first 30 years. The word

17

"Computer" was removed from its name on January 9, 2007,[18] as its traditional focus on personal computers shifted towards consumer electronics.[19]

Market Share

The Indian PC market registered an impressive growth of 30 per cent in 2005-06 over the previous fiscal, according to an IDC report released today. In terms of unit shipments, the market grew 30 per cent over 2004-05 to exceed 4.6 million, according to IDC's India Quarterly PC Market Tracker. In the overall Client PC (sum of notebook and desktop PC) market, the rankings remained unchanged. HP retained the top slot with a market share of 18 per cent, followed by HCL (14 per cent) and Lenovo (nine per cent) in terms of unit shipments. In terms of total desktop PC shipments HCL led the market, followed by HP and Lenovo. In terms of total notebook PC shipments HP was the top vendor. During the year, while consumer desktops grew by 33 per cent, commercial desktops went up by 15 per cent.

APPLE COMPUTERS
On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence, for an indefinite period, to allow him to focus on his

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health. Chief operating officer Tim Cook took up Jobs' day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions for the company."[102] Apple became the most valuable consumer-facing brand in the world. [103] In June 2011, Steve Jobs surprisingly took the stage and unveiled iCloud. iCloud is an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple's previous attempt at content syncing.[104] This would be the last product launch Jobs would attend before his death. It has been argued that Apple has achieved such efficiency in its supply chain[105] that the company operates as a monopsony (one buyer, many sellers), in that it can dictate terms to its suppliers.[106][107] Briefly in July 2011, due to the debt-ceiling crisis, Apple's financial reserves were greater than those of the US Government.[108] On August 24, 2011, Jobs resigned his position as CEO of Apple.[109] He was replaced by Tim Cook and Jobs became Apple's chairman. Prior to this, Apple did not have a chairman and instead had two co-lead directors, Andrea Jung and Arthur D. Levinson, who continued with those titles until Levinson became Chairman of the Board in November.[110]

On October 4, 2011, Apple announced the iPhone 4S, which includes an improved camera with 1080p video recording, a dual core A5 chip capable of 7 times faster graphics than the A4, an "intelligent software assistant" named Siri, and cloud-sourced data with iCloud. [111][112] One day later, on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.[113][114] The iPhone 4S was officially released on October 14, 2011. On October 29, 2011, Apple purchased C3 Technologies, a mapping company, for $240 million. C3 is the third mapping company Apple has purchased so far. [115] On January 10, 2012, Apple acquired Anobit, an Israeli hardware company that developed and supplies a proprietary memory signal processing technology that improves the performance of flash-memory used in iPhones and iPads for $390 million.[116]

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On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York.[117] This was the first major announcement by Apple since the passing of Steve Jobs, who stated in his biography that he wanted to reinvent the textbook and education.

Company Growth
M AR K E T SH AR E
HP 20% D E LL 4% AC E R HC L14% 17%
HP DE LL AC ER HC L Lenovo o th e rs

o th e rs 35%

L e n o vo 10%

Desktops

Company

2004-2005 Units

2005-2006 Units
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HCL HP Lenovo Dell Acer LG Zenith PCS Wipro Syntech Intex Accel Apple Sahara Total Branded Assembled

476354 427620 203658 104930 109065 126699 112569 86434 4225 25000 1676554 1680870

633300 608899 293000 159940 151433 142915 139335 128191 94610 12525 7880 7278 103000 2482306 1569935

21

Company HCL HP Lenovo Dell Acer LG Zenith PCS Wipro Toshiba Apple Sahara Samsung Others

2004-2005 Units 2925 75058 61848 23425 20243 7200 2294 20106 500 5827 568

2005-2006 Units 13400 230963 116000 42085 83939 8308 26657 4250 2877 40598 15550 2000 1965

Notebooks

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INTRODUCTION TO THE TOPIC

23

INTRODUCTION TO TOPIC
The Computer Clubhouse, first established in 1993,1 is a project of the Boston Museum of Science in collaboration with the MIT Media Lab. The Computer Clubhouse model emphasizes young peoples ability to build comfort and competence with a range of technology tools through expressive and creative uses of technology and provides an innovative approach to technology development in underserved communities. In Computer Clubhouses, the acquisition of technical skills or content knowledge, which is often seen as the primary goal in after school technology programs, is embedded in a design-based process that engages youth in creative play and self-expression. The key principles that guide the philosophy and practices of Computer Clubhouses are 1) learning through design, 2) building on youth interests, 3) cultivating emergent community, and 4) creating an environment of respect and trust. Intel is disseminating the Computer Clubhouse model by developing a network of 100 Clubhouses in the U.S. and abroad. The Intel Computer
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Clubhouse Network is part of Intels Innovation in Education initiative, a suite of education programs designed to address the following goals: Improving math, science, technology, and engineering education worldwide. Improving science and math education in K-12 education. Improving the effective use of technology in the classroom. Increasing access to technology. Encouraging women and minorities to enter technical careers. The Intel Computer Clubhouse Network is a unique partnership that brings together corporate, research, community-based, and museum interests in an effort to increase youth access to technology and to contribute to the quality of technology programs for diverse communities nationally and abroad. This Network is based at the Boston Museum of Science, which assists in the selection and installation of Clubhouses in addition to providing ongoing staff support and training for the program. With support from the MIT Media Lab, the Boston Museum of Science Computer Clubhouse also develops new projects to share across the Network.

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RESEARCH METHODOLOGY

26

OBJECTIVES There are some objectives of research project such as:

Find out the market value of companies in Kaithal. To find out the effect of the brand image of the company in Kaithal.

To know factor affecting the buying decision. Determine the influence of reference group in the purchase decision of the computer. Find out the attributes which the consumer look in Computers of different companies. Main purpose of the project is to find out the comparison between the branded companies of computers.

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SCOPE OF THE STUDY

The study pertains to the geographical area of panchkula region. Whole the study in based on the empirical work.

THE LIST OF THE VISITED CITYS IS AS BELOW:

NAME OF PLACES a) Pinjore b) Kalka c) Sec - 10 d) Sec - 11 e) Sec - 4 f) Old pkl g) Abhaypur TOTAL------------------NO. OF RESPONDENT 13 14 12 13 15 18 15 100

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STEPS FOR RESEARCH

STEPS PROCESS OF RESEARCH 1. 2. 3. OF 4. 5. 6. 7. INTERPRETATION 29 HYPOTHESIS RESEARCH DESIGN DATA COLLECTION ANALYSIS OF DATA DEFFERENCING THE RESEARCH PROBLEM REVIEW OF CONCEPTS AND PREVIOUS RESEARCH FINDINGS FORMULATING F E E D B A C K

STEP WISE DESCRIPTION OF THE RESEARCH

PROCESS Step 1. Formulating the research problem: There are two types of research problems. Relating to state of nature. Relating to relationship between variables. Step 2. findings: The researcher should go for literature survey connected with the problem. He should consult journals, bibliography Step 3. Formulation of working hypothesis Review concepts, theories and previous research

Working hypothesis is an assumption made in order to draw out conclusion experts, and test its logical or empirical consequences. Hypothesis provides the focal point for the research colleagues and

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Research Design
To design means to plan. All the researches begin with the preparation of a research design. A research design is the overall plan or programmed of research. This is a method and procedure for acquiring the informations needed and it is a framework of the study i.e. used guidelines in collecting and analyzing data. It helps the researcher to conduct the study by ensuring that economical procedure is employed and probing in the relevant problem. Research design has broadly been classified into three categories:
Exploratory The exploratory design research attempts to

bring out new relationship.

Descriptive

The

study

is

typically

concerned

with

determining the frequency of a particular phenomenon.

Casual Research Design Casual research design is adopted

on order to discover and determine the cause and effect relationship. Since the present study is not building and any previous study; its nature has to be essential descriptive. To the extent that the research had t begin with certain factors, which were likely to

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influential to determining consumer buying behaviors towards Machines, was in some major also casual at least initially.

SAMPLING
Sampling is defined as the selection of some part of the totality on the basis of which the judgment or inference about the totality made. It is the process of obtaining information about the entire population by examining only a part of it. What is the important of sample? Sample study is less expensive and sells time consuming. Sampling is conducting by trained and experienced person so it is more accurate. Sample study is advantageous when population is infinitely very large. Sample enables us to estimated and rectify the sampling errors.

Sample size: All the computers user of Panchkula is the universe size of my study. I have taken 100 respondents as of survey population and to divide these respondents quota sampling used Sampling techniques:
There are two main categories of sampling techniques namely probability and non probability sampling in each probability sampling, each elements of population has known, non zero (0) chances of being selected in the sample while non-probability sampling involves personal judgment.

32

For the present study, the techniques of random sampling. A due consideration should be given to the data collection so that the conclusions come out to be accurate.

Data Collection (Primary & Secondary)

The information collected should be both accurate and relevant, as per the requirement of the researchers, who has to work out a suitable data collection method. Data used in the present study can be broadly classified as:

Primary data: Primary data are those which are collected a

fresh and for first time. So, data directory collected by researcher is known a primary data. The primary source of data collection is calcified as:

Source of Primary Data Interview method: In this method a respondent and a researcher ca come into direct contact with each other the technique of interview provide the research with an opportunity to ask the respondent any additional relevant question. Questionnaire Design: The questionnaire serves as a useful guide for the communication process and used with survey to the search in written form without a questionnaire the interview has no structure.

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DATA USED I used both Primary & Secondary data. Types of Questions: Multiple-choice Questions: Here the respondent have a fixed number of choices, they have to rank the alternatives according to their choices. Dichotomous Questions: yes or no. This is an extreme form of the multiple-choice question, which allows only two responses such as

Secondary Data: Secondary data are those data, which is

not originally collected for use in the research project under consideration, but rather for used by some other person or for some other project. Source of secondary information are: Internet Newspaper All the record that has been used for the present study has been acknowledged in the bibliography of the report.

Step 6.

Analysis of data:

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Collection of data is of use until it is properly recorded, organized and deeply analyzed. Analysis of the data is done by the tabulation and analysis and interpretation.

Step 7.

Interpretation:

Collection is the last step in the research process in which theory or thesis is formulated and final report is prepared using the conclusion. The various suggestion and recommendation are presented in the final report.

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DATA ANALYSIS & INTERPRETATION

36

DO YOU HAVE ANY COMPUTER YES NO 65% 35%

70% 60% 50% 40% Series1 30% 20% 10% 0% YES NO

37

REASONS FOR PURCHASING:-

1) BURDEN OF WORK 2) STATUS SYMBOL Any others 3) EASE OF WORK Abide CONSTRAINTS 4) LABOUR depended CY of labour 5) ANY OTHERS
15 Ease of work

45% 15% 25% 10% 5%

30

20

To save time 0 5 10 15

35 20 Series1 25 30 35 40

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1) TO SAVE TIME 2) EASE OF WORK 3) ABIDE DEPENDENCY OF LABOUR 4) ANY OTHERS

35 % 30 % 15% 20 %

INFLUENCING FOR BUYING A COMPUTER:-

0.45 0.4 0.35 0.3 0.25 Series1 0.2 0.15 0.1 0.05 0 BURDEN OF WORK EASE OF WORK ANY OTHER Series2 Series3

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RECOMMENDATION BY WHOM:FRIENDS RELATIVES NEIGHBORS ADVERTISEMENT DEALER ANY OTHER 38 % 36 % 10 % 7% 5% 4%

0.4

0.35

0.3

0.25

0.2

Series1 Series2

0.15

0.1

0.05

0 FRIENDS NEIGHBORS DEALER

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SOURCE OF INFORMATION TO PURCHASE:-

1) NEWSPAPER 2) RELATIVES 3) MECHANIC ADVI CE 4) ADVERTISEMENT 5) DEALER/ SALESMAN 6) ANY OTHER

4% 48 % 12 % 22 % 6% 8%

0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 1 2 3 4 5 6 7 Series1 Series2 Series3

41

PEOPLE SATISFIED WITH COMPUTERS:1) HIGHLY SATISFIED 2) SATISFIED 3) NOT SATISFIED 4) NOT KNOWN 50 % 30 % 18 % 2%

0.5 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 HIGHLY SATISFIED SATISFIED NOT SATISFIED NOT KNOWN Series2 Series1

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MOST IMPORTANT FACTORS FOR PURCHASING COMPUTERS 1) PRICE 2) AFTER SALE SERVICE 3) BRAND 4) HANGING PROBLEM 5) ANY OTHERS 40% 20% 20% 15% 5%

0.4

0.35

0.3

0.25

0.2

Series3 Series2 Series1

0.15

0.1

0.05

0 PRICE BRAND ANY OTHER

43

LIST OF FEATURES WHICH WILL YOU FIND IN YOUR COMPUTER

FEATURES Inbuit Bluetooth Crystal Bright Screen Wi Fi Technology Combo Drive Battery Cell & Back up Inbuilt Modem
0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 1 2 3 4 5 6 7 FEATURES VERY IMP FAIRLY IMP SLIGHTLY IMP NOT AT ALL IMP

VERY IMP

FAIRLY IMP

SLIGHTLY IMP

NOT AT ALL IMP

15% 63% 71% 19% 67% 9%

28% 12% 14% 53% 16% 19%

47% 19% 12% 17% 15% 47%

10% 6% 3% 11% 2% 25%

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MODE OF PAYMENT TO PURCHASE A COMPRUTER:-

BY TAKING LOAN BY CASH BY INSTALLMENTS

68 % 22 % 10 %

80% 70% 60% 50% 40% 30% 20% 10% 0% BY TAKING LOAN BY CASH BY INSTALLMENTS Series1

45

MOST PREFERRED OF COMPUTER

Price After Sale Service Brand Hanging problem Any other

45% 15% 19% 16% 5%

0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 1 2 3 4 5 S2 S1 6 Series1 Series2

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SUGGESTION

47

SUGGESTION
The project report without the recommendation and suggestion is meaningless. So I submit the project to the respective authority along with the valuable suggestion for the computer industry which is the result of my project research work. The company must give a glance at the following points: 1. Since the scope and use of computers is increasing day by day. So the company should give more attention to these media of advertising along with banners and hoardings. 2. The company should increase the demonstration of its products, as it is the most important media of advertising to make the people aware of the products. The live demonstration programs must be organized frequently. 3. The company should develop a new advertisement in which it is shown that now there is no problem in the computers of the
48

company. It will be beneficial for the company to get the trust of customers again.

LIMITATION

49

LIMITATION OF THE STUDY

1. 2. 3. 4. 5. The results have been drawn on the basis of information given by respondents. Response might have crept in. The study involves sampling method. The drop in or go through error might have crept in. Researcher limited experience may have led to some error. Limited resources like limited time and money make my survey difficult. The sample size was only 100 so it was not possible to show clear picture.

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CONCLUSION

51

CONCLUSION
The research findings have provided me with the vital information regarding the comparison of the companies and its role in Panchkula district of HARYANA. Thus I can use the information for conducting to final results. So by analyzing the above finds I come to following conclusions:
Through my survey I got that dealer and the buying behavior of the people who purchase a computer are very cautious about their consumption. Mostly they more cautious about your quality product. And people also like to read catalog and ad through demonstration. In demonstration they like Industrial Exhibition. They maximum know the feature of the computer and their quality.

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ANNEXURE

53

QUESTIONNAIRE
Name Address Age Education level Below Metric Graduate 1. Metric Post Graduate

Name of Company? HCL.

LG...................................

SAMSUNG COMPAQ.. INTEL 2. Do you have any type of computer? Yes No

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3. 4. 5.

Which processor would you prefer to buy?

INTEL. LG.. SAMSUNG. COMPAQ. HCL Which technology would you prefer on your computer? Celeron technology Centrino technology Why did you purchase a computer? To save time.. Ease of work. Abide dependency of labour. Any other (pls specify..)

6.

Who recommended you to buy a computer? Friends Relatives. Neighbors Advertisements... Dealers Sales person

7.

From where did you come to know about the computer you purchase?
55

 Newspaper.. Relatives. Dealers/Salesman... Advertisement Any other (pls specify)...

8.

Rank the following brand according to your preference? HCL.. COMPAQ SAMSUNG.. LG. INTEL

9.

Which factor influences you to buy a computer? Financial offer Personal choice Discount offer Exchange offer Company offer

10.

Mode of payment to purchase a computer? By taking loan By cash

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By installments...

11.

List of the features given below which will you find in your computers? Please rank them according to your preference?

FEATURES Inbuilt Blue tooth Crystal Bright Screen Wi Fi Technology Combo Drive Battery Cell & Backup Inbuilt Modem 12.

VERY

FAIRLY

SLIGHTLY

NOT AT ALL

IMPORTANT IMPORTANT IMPORTANT IMPORTANT

Are you satisfied with your computer?

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If yes then (What are the positive aspects of your computer) High speed. Easy availability of spare parts.. High memory... Good picture quality.. Any other (pls specify)... If no then (What are the negative aspects of your computers) Low speed High maintenance cost. Hanging Problem. Any other (pls specify).. 13.According to you which factors are most important while purchasing a computer? Price. After sale service. Brand... Hanging Problem Any other (pls specify)....

Thanks for Your Kind Co-Operation

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BIBLIOGRAPHY
1. Kotler Philip (Marketing management). 2. Kothari C.R (Research methodology).

3. Newspapers
4. www.html.com 5. www.sharaindia.com 6. www.acerindia.com

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