Business Plan

College Gameday ExperienGe, LLC Business Plan
Owners: Chayse Barr & Coleman Gregg 306 East 3'o Street Maryville, MO M468 Phone: (660) 562-5555 Fax (660) 582-5555 E-Mail: cbarr@cqe.com (Chayse Barr) csreqq@cse.com (Coleman Gregg)
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l. ll. Itl. lV. V. Vl. Vll. Vf lf . lX. Startup Expenses and Capitalization. X. Financial Plan. Xl. Appendices......
l. Table of Gontents Table of Contents..... Executive Summary General Company Description...... Products and Services...... Marketing Plan.. Operational Plan. Management and Organization... Personal Financial Statement......
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ll. Executive Summary

College Gameday Experience, LLC is exactly what the name implies; we are an experience no college football fan should have to live without. We are an online magazine and website devoted to NCAA Division I FCS college football and strive to bring the fans and our users the absolute best quality news stories, videos, audio, and photographs to keep them in updated on everything occurring across the FCS nation.
On top of our demand for excellence in regards to our available information, we here at CGE want to give users not only a central place easily accessible online we want to develop somewhat of a personable relationship with our fans to keep them coming back again and again. College Gameday Experience, LLC will also offer interactivity between FCS football fans on a message board rarely found anywhere else.
The services we provide to our fans are completely free and in order to be able to do so College Gameday Experience, LLC has reasonabty priced ad space available for any potential advertiser interested in targeting the same audience that is constantly being driven to the CGE website. Advertisers have multiple options of where they would like to place their ad both on which page itself and the location within that webpage. College Gameday Experience, LLC also offers an advertisement creation service upon request.
In order for College Gameday Experience, LLC to be as profitable as we are potentially capabte of it is necessary that we apply to receive a loan in the amount of $25,000. With our competition being relatively obsolete when it comes to fans of FCS college footballwe at CGE will quickly become their source for information causing a significant increase in popularity, because of this advertisers will want to reach the audience we will have viewing our site and with prices explained later there is a high potentialfor our website to make a noteworthy profit. Due to these facts it is easily seen that College Gameday Experience, LLC will easily be able to make repayment of the loan in a timely manner.
The owners of College Gameday Experience, LLC; Chayse Barr and Coleman Gregg feel through our expertise, knowledge, and high standard set at CGE we can easily create a stronghold on the FCS footballfan market; quickly and effectively turning our website into the first and only place every FCS football fan will come to find the information and interactivity they seek; turning just another week of FCS football from just a game into the complete Gollege Gameday Experience.
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lll. General Gompany Description

College Gameday Experience, LLC is an online magazine and website devoted to NCAA FCS football. We cover allthe ends and outs the FCS football league has to offer through in depth coverage of each team in every conference unlike offered anywhere else through constantly updated high quality stories, videos, audio, and photographs. We will be completely unbiased in providing information and a personalized experience to all the fans and followers of FCS football.
Mission Statement
"College Gameday Experience, LLC is the online source that no FCS college football fan should ever have to live without. From the opening kickoff to the last tick of the clock and even beyond CGE is there to cover the athletes, the anticipation, and the aggravations that that the world of NCAA Division I FCS football has to offer. We bring you every inch earned, every hit laid, and every call made on the field through the highest quality stories, videos, audio, and photographs offered anywhere. Our unbiased perception pulled straight from in between the hashes guarantees passionate fans the most advantageous information changing the sport from just a game into the complete College Gameday Experience."
Vision Statement
'We willfight through the trenches to change the way every college footballfan experiences the game with the highest quality in-depth coverage encompassing all aspects of the sport at the moment they crave it, changing footballfrom just a game into the ultimate College Gameday Experience." Company Goals, Objectives, & Values
o All Encompassing o Attention to Detail . Bottom-Up Philosophy o Branding . Consistent lmage . Constant Willingness to lmprove . Ethical and Professional Relationships . Expertise in the Field . Hard work o lngenuity o Professionalism . Timeliness . Unbiased Reporting o Higher Quality of Work and Product
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Business Philosophy
It is very important to our business to stay as current as we possibly can while at the same time making the relevant information available to each and every fan interested in the FCS football nation. We also put a personalized relationship with our users at the top of our list, in part by making the use of our website very easy for anyone and become the first place thought of by fans interested in seeking available information.
Industry
The industry we are entering into is definitely a growth industry because of the steps technology is constantly continuing to take forward. Nearly everyone, including FCS football fans, is moving out of print and into the online universe to rely on obtaining the information they seek. Our company will be poised to take advantage of this by getting on now while it is still relatively early and because there is very little competition offering the same services we will provide to our fans and users. Gompany Strengths
The strengths we at College Gameday Experience, LLC possess are obviously shown through the quality, price, and stable selection of our frequently updated products we produce for our FCS fans. Our users can rely on us to bring them the expertise they are looking in regards to FCS college football. Although we may not have the reputation our main competitors have worked to achieve, through focusing our energy on just NCAA Division I FCS football we will attract the fans that currently have very limited options of where to obtain the information they are looking for. By being able to take over the online FCS footballfan market we will be able to constantly drive people to our site and give them the best possible information regarding their interest around. Through our understanding of the sport and being fans ourselves we will already be able to know what our users are interested in and looking for as well as surrounding ourselves with a board of advisers and employees that also have a vast knowledge of everything we will need to help make College Gameday Experience, LLC the best option anywhere for fans of FCS football.
Legal form of Ownership

College Gameday Experience is a Limited Liability Corporation (LLC). We have decided to take on this form of ownership since we are blending aspects of both a partnership and corporate structures while also providing us with a limited liability and the availability of pass-through income taxation. Through this flexibility we think being a LLC will provide our company with the best possible chance of becoming a successful business.
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lV. Products and Services We at College Gameday Experience, LLC believe that it is extremely important to hold ourselves to a very high quality of products and services that we offer to fans of FCS college football. Through the use of our stories, videos, audio, and photographs we will be able to lure users to our site; however these offerings are completely free to any fan searching for FCS information and although very important are not the source of revenue CGE will have to rely on in order to be profitable and continue to bring this information to our users. Through offering these products there will be a specific target audience constantly viewing our website; which will in turn provide available advertising space many advertisers, attempting to target the audience we project to reach, will be interested in. This will allow us to sellthat available ad space to advertisers in order to turn a significant profit.
College Gameday Experience, LLC will have a noteworthy competitive advantage when it comes to the advertising space we offer because none of our competitors will be able to provide the same specific reach of NCAA Division I FCS football fans that CGE will obtain. Since there is little coverage of this football league we at CGE will be able to turn a great number of fans into College Gameday Experience, LLC users and in turn able to charge advertisers the following prices for our available ad spaces:
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Homepage Banner Ad: $200/week Homepage Sidebar Ads (3 per page): $1O0/week Non-Homepage BannerAd (10 pages): $150Areek Non-Homepage Sidebar Ads (10 pages - 3 per page): $7Slweek
Advertisers will be able to choose between the available ad spaces to determine where and on which page their advertisement will appear. Upon the advertiser's request we will be able to create their advertisements using an hours pay. There will also obviously be a sense of seasonality on the way we sell our advertisements, we hope to selleach available space every given week throughout the year but also maintain the understanding that there will be a spike in advertising sells during the botball season (August - January) opposed to the off season (February - July).
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V. Marketing Plan
Economics
The total size of the market College Gameday Experience, LLC will attempt to break into is relatively difficult to place an exact number on. However, there are 125 schools in 15 conferences with roughly 1,300,000 students and their own respective fan bases. Since there is a limited number of sources all of ttrese fans of all of these schools have available to them we at CGE feel that we could enter the market with a bang and take control over with the majority share of the market through our expertise and quality coverage the fans currently can't find anywhere else.
There is a high demand in this particular market since there is currently no significant central location available to fans of FCS football to go unlike most other levels of the sport.
It is again difficult to determine trends in the specific market of FCS football because it really has not been done the way College Gameday Experience, LLC plans to accomplish the task before. However, if we look into the market trends of similar leagues within the sport of football it can be obviously seen that there is a significant number of users that wish to take advantage of access to information, interactivity with websites and other online users, as well as other aspects that we at CGE plan to offer at a very high quality level.
There is great potentialfor growth in our business. As the potential buzz about College Gameday Experience, LLC continues to circulate, advertising, word of mouth, etc. will drive continuously drive fans to our website causing the demand for information as well as profitable income to become higher. There are few barriers College Gameday Experience, LLC willface when entering into this market since there really is no high quality competition currently available to fans. However, CGE could potentially face a problem if our established competitors were to decide to provide a more in-depth coverage of NCAA Division I FCS college football similar to how we plan to as well as obvious consumer acceptance and brand recognition.
The only true way in order for College Gameday Experience, LLC to overcome these potential barriers is for our company to provide the highest possible quality information through our stories, videos, audio, and photographs while making certain
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aspects fans are interested in, such as message boards, discussion, etc. available to them. We also have to be very aware of our brand image and how our users view college Gameday Experience; through maintaining a constant advertising, marketing, and branding plan and continuously keeping our site up to users standards CGE hopes to gain significant acceptance in the market and have fans everywhere recognize us as the best available spot for alltheir FCS needs.
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Technology is obviously a huge part of College Gameday Experience, LLC since we are completely located online and any changes could significantly alter how we accomplish our goals'
changes in the industry could also affect college Gameday . Experience, LLC. As stated above any changes to more in-depth coverage of FCS football by our already established competitors could potentially hinder how we at cGE hope to become a success.
Changes in government regulations as well as the economy would have slight effect on how College Gameday Experience, LLC does business. Government can alter any company including CGE but should hopefully not cause anything too significant. While economical changes really do not appear to have great affects on our website since everything we offer to users will be of no charge and advertisers will constantly have to continue to advertise no matter how the economy adjusts.
Product
The products College Gameday Experience, LLC offers to fans of FCS coltege football consist of greatly significant features that are very important to our ulers. The benefits of these products are the high quality, personal experience by the users in relationship with the site, and the fact that we will have a leg up on the competition since they do not offer the same features CGE does. As stated above in the Products and Seruices College Gameday Experience will rely on the revenue created from selling available ad space on oui site to potential advertisers interested in targeting the specific audience we at CGE are constantly driving to our website. Our major advertising space products we will use in order to become profitable are:
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Homepage BannerAds Hompage Sidebar Ads (3 Per Page) Non-Homepage BannerAds (10 pages) Non-Homepage Sidebar Ads (10 pages - 3 per page)
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College Gamday Experience, LLC offers the important feature of allowing either the advertiser to create their own ads to be placed on our website or we will use an hours pay devoted to the creation of each advertisement CGE creates for advertisers. Advertisers will have a great potential of benefiting from advertising with College Gameday Experience, LLC since we project to have a high majority market share and foresee a large portion of FCS college football fans implementing the use of our website to obtain the information and interactivity they seek. Advertisers interested in the audience we are targeting will be able to accomplish their goal since we at CGE plan to have a significant number of that target audience using our services.
Gustomers
The following is the demographic College Gameday Experience, LLC will target; they are potential users of the CGE website and are what we willshow our potential advertisers - if an advertiser is interested in targeting the same audience we are they will most likely want to begin advertising on our website:
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Age: 25-U years of age Gender: Male Location: Nationwide - NCAA Division I FCS football spreads across the country, however the majority of the schools are located on the east coast lncome Level: Head of Household Income level is between $25-50K Social Class and Occupation: Majority middle class citizens with a wide variety of occupations - instead of focusing on their job we want to focus on the users more so as fans of FCS football Education - Majority will most likely have at least a high school education up to a college degree, there will also be some fans with less or more education
Gompetition
Major Competitors: ESPN.com ESPN Plazza Bristol, CT 06010
r .
NCAAFootball.com 546 East Main Street Lexington,KY 40508
Sl.com P.O. Box 30602 Tampa, FL 33630
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All of these competitors will compete as far as FCS coverage. We feel like College Gameday Experience, LLC will have better coverage and will have more features than these sites do for FCS.
We will cover scores just like allthree competitors. Two of the competitors also have FCS stories, but very few and aren't updated very often. We will have a discussion board where users can create topics and discuss whatever they want pertaining to the FCS teams.
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Competitive Advantage - lmage, reliability, selection, quality, price and products. Our disadvantages are: expertise, company reputation, appearance and advertising. We feel that our advantages far outweigh our disadvantages most notably in the categories of price and products. Our service will be free and we will offer more products than any of our competitors. This we feel will give us a competitive advantage.
Niche College Gameday Experience, LLC will find their niche in the FCS aspect of college football. There are many websites for Division I football, but the market for FCS is very small. Being the first to specialize in this market will give our company a very strong niche.
Strategy At College Gameday Experience, LLC it is extremely important that we establish a good reputation with our users and the fans of the FCS college football community through constant branding and promoting our quality image. Without a successful strategy this would be impossible to obtain thus not driving fans to the CGE website and in turn not allowing us to sell our available advertising space. To put it simply without staying consistent and developing the relationship we aim to obtain with our users and fans of FCS it is impossible for College Gameday Experience, LLC to become the success we desire to be,
Promotion
To get the word about College Gameday Experience, LLC around the FCS college football world it is imperative that we set up a successful advertising and marketing plan to promote the image of our quality website. To reach the highest potential number of fans possible we at CGE will advertise on multiple media sources; including television, newspaper, radio, alternative print sources
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(magazines), web sources, and promotional itbms, throughout the fiscal year. College Gameday Experience, LLC also recognizes the fact that our business is relative to the football season of FCS college football. During the season (between the months of August and January) we will be advertising more since there will be many more FCS eollege footballfans looking to obtain information about their favorite teams as opposed to the off season (between the months of February and July) when fewer fans show interest in the sport. College Gameday Experience, LLC obviously wants to project the best image possible to the fans of FCS college football and our potential users. We want to implement our advertising and marketing strategy to gain the reputation of the first place fans go to find information regarding their and other's FCS teams while having them trust our services through a higher quality, interactivity, and personal experience not offered anywhere else.
In addition to paying for constant advertising of Gollege Gameday Experience, LLC there are multiple ways we are going to implement the use of free advertising. Through the use of online social media, such as Facebook and Twitter, we are able to stay constantly connected to fans at any given time even when they are not currently accessing the website. Also, probably the best free advertising we can accomplish at CGE that will help drive more fans to our website is to simply request the NCAA Division I FCS schools to add a link on their sporting websites to our site. Almost all schools have been proven to go along with this request since we at College Gameday Experience, LLC will be providing the schools and fans of those schools a service they are current aren't able to receive elsewhere.
Promotional Budget
As stated above College Gameday Experience will experience a seasonality factor when it comes to budgeting expenses on advertising. Obviously more money will be implemented into the budget during the football season while there will be less during the off season due to previously explained reasons. College Gameday Experience, LLC will have a start up budget of $2,000 spent on advertising. Although this seems relatively low we at CGE do not want to introduce ourselves into the market of FCS college footballfans before we have the website up and running properly in order to avoid the risk of an instant bad reputation and failure. After we have the website established more money will begin to be spent on advertising and marketing. College Gameday Experience, LLC will have an ongoing average budget of $3,460 per month or $41,520 in a given year. CGE also takes the seasonality factor into effect which influences when and where we pay to advertise. The breakdown of where this money will be spent is described as follows:
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Television: College Gameday Experience will advertise on the CAA Football Television Package which is currently the largest FCS football television package available showing 29 games during the football season. Cost: $600 for :30 advertisement (includes production costs) that will be repeated throughout the day depending on how many ad spots sold and the number of commercial breaks Football Season (August - January): $2,400/month - we will be able to target our audience the best during the weekends when fans will be watching the games Off Season (February - July): $0/month - the television package is only offered during the FCS footballseason Average Cost: $200/month
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Newspaper: College Gameday Experience, LLC will advertise in the top 5 FCS fan base schools' student newspapers. The schools include Delaware (enrollment of 19K), Appalachian State (enrollment of 17K), Villanova (enrollment of 10K), Montana (enrollment of 15K), and North Dakota (enrollment of 13K). We at CGE believe that by running ads in these student newspapers a buzz about our website will be created, along with a good coverage of the FCS conferences and across the nation. Cost: Exact costs for each paper could not be found but based upon averages a quarter page ad is $175 and an eighth page advertisement is $75 Football Season (August - January): $3,500/month - we will run a quarter page ad in allfive papers during the fall semester (or when the FCS football season is played) Off Season (February - July): $750/month - we will run an eighth page ad every other week in allfive newspapers during the spring semester (or during the FCS off season) Average Cost $2125lmonth
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Radio: College Gameday Experience, LLC will advertise on Rivals.com Radio on Sirius channel 122 or XM channel143. This is an up and coming sports talk show that provides coverage of FCS football as well as other sports. Price of a :30 advertisement is about $100. Football Season (August - January): $800/month - we will target our audience over the weekend when they will be tuning the station to listen to the coverage of FCS football games Off Season (February - July): $400/month - we will cut the price in half since the programming will have less focus on FCS football in the off season Average Cost: $600/month
Alternative Print Source: College Gameday Experience, LLC will advertise in Phil Steele's College Football Magazine FCS Edition. This is a yearly
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magazine produced during the preseason for fans to get a preview of the upcoming FCS college football season. August (only produced once yearly): $1600lmonth - we will take out a full page advertisement in this magazine Average Cost $135/month
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Web Source: College Gameday Experience, LLC will implement the use of Google Adwords and Facebook Ads to help drive more traffic to our website. Average Cost $300/month - we are able to set a budget on how much we want to spend since we are only charged for the advertisements on a cost per click basis
Promotional ltems: College Gameday Experience, LLC will use promotional items in the form of koozies with our logo printed on them, since they are relatively cheap to make and easy to distribute to interested FCS footballfans attending games and/or pregame festivities. Average Cost: $1O0/month - we can get 1,000 printed koozies for this price to give away to FCS footballfans
Other: As previously stated College Gameday Experience, LLC will also request FCS schools to add a link on their respective school's website in order to create more ol abuzz. and drive more fans to our site through free advertisements and word of mouth.
Pricing
College Gameday Experience, LLC has set our prices for available ad space for potential advertisers based on how many projected hits we will receive in a given month. The more views a particular page receives along with the seasonality factor will obviously make the price of the ad space higher since there will be a greater demand coming from the advertisers to purehase it. Our prices are most likely cheaper than our competitors since they are much larger companies that cover more than just FCS college football, but also make them too broad for advertisers interested in targeting FCS college footballfans. This gives us at CGE a significant competitive advantage in our prices since our competition won't be able to match ours.
Proposed Location
College Gameday Experience, LLC is located at 306 East 3'd Street in Maryville, Missouri. Even though location may not be considered an importance to many of our customers starting out we at CGE feelthat it is important to establish an actual store front in order to boost our reputation and image. lt is convenient for anyone looking to seek advertising space on our website with nearby parking, plenty of space for the small operation we will be running, while
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near the heart of the town and away from nearby competition. This will establish a small-town feelto College Gameday Experience, LLC and prove to users that we are caring fans just like them allowing us to get on a more personal levelthat our competition disregards.
Distribution Channels
Since College Gameday Experience, LLC is not selling any physical product we can easily distribute our available advertising space to potential clients directly through the internet or through face-to-face meetings.
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Sales Forecast
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Vl. Operational Plan
Production
At College Gameday Experience, LLC when it comes to the production of the material fans of FCS college footbalf seek the majority of our material will initially come from outside contract labor sources. At CGE we willconstantly have 8-10 weekly updated stories relevant to NCAA Division I FCS college football by paying $50 per story for an average of $300/month spent on contract
workers On the advertising side of things College Gameday Experience, LLC will offer an advertisement creation plan in which an employee will spend an hours work and pay to create a potential advertisement to be placed on the CGE website. This can be done by request or submitted by the advertisers themselves.
Location
College Gameday Experience, LLC will have a small store front located at 306 East 3'o Street in Maryville, Missouri. Although the space is relatively small for the start up of our small business it willwork perfectly. CGE will be charged approximately $S00lmonth to rent the building for our use and needs no major maintenance or repairs. The building has close parking and easy walk in access and with a relatively low use, since the buifding will not be staffed allthe time and usually be open to the public by scheduled meeting only, utility bills are projected to cost $SO/month.
Legal Environment
Due to the fact that College Gameday Experience, LLC is a Limited Liability Company as well as a news site, protected under the Fair Use provision dealing with copyright laws, providing information to fans of FCS college football there is little expense that is in order to fund the legality of CGE. Based on research College Gameday Experience, LLC projects the following expenses for the legal environment of our company:
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Licensing/Fees/Pennits: $15O/month Legal & Professional Fees: $S0/month lnsurance: $1O0/month
Personnel
College Gameday Experience, LLC is a relatively small business that can easily be ran with a minimal number of employees. This fact along with CGE
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relying on contract workers to produce the majority of our material our personnel statistics are as follows:
Owners
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Chayse Barr & Coleman Gregg Wages: $2,500/month Coleman Gregg will be CGE's in-house reporter, while we rely on the majority of our stories to come from contract workers we still need to focus on having a main writer that can become the face of College Gameday Experience, LLC and give our company a consistent writer that users will instantly recognize. Chayse Barr will be CGE's advertiser, in order for College Gameday Experience, LLC to become profitable we rely on selling available ad space to potential advertisers and in order to do this we need someone to contact clients and pitch the sell. The two will also be in charge of any important decisions that need to be made regarding the website and will implement a Democratic Leadership style to keep our employees very much involved in the aspects of College Gameday Experience, LLC.
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Full-Time Employees: 1 - TBD Wages: $9 per hour at 40 hours/week - $1560/month ln charge of updating the website and contacting contract workers, will also have to help with any other problems the rest of the College Gameday Experience, LLC team could potentially face.
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Contract Workers: Wages: $50 per story - we plan to constantly have 8-10 stories per week In order to have current stories from around the FCS football league it is important and relatively inexpensive to implement the use of contract workers that can write stories that are relevant to what is occurring across the FCS nation.
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Credit Policies
College Gameday Experience, LLC will not have a credit policy. At CGE it is not necessary for potential users or advertisers to be able to pay on a line of credit when our products can be simply bought or sold for the previously mentioned prices uP front.
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Vll. Management and Organization
Professional and Advisory Support
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.
' . o o
Board of Advisors/Mentors: Brandon Misener Rod Barr Mitch Wade Deb Eblen AttorneY: Doug Thompson Accountant: Marsh, Espey, & Riggs Insurance Agent: Rob Sparks - American Family Insurance Banker: Amber parker- US Bank
o o o o o o o
"
Naud
Nam6
Exportise
You Soek
Knowlsdge in SeFamed & OnlinB Eusinsssss Knowiedgo in Tschnotogy & Self-owned BusinessBs Soflwarg & Financ Knoudodge
Community Connections
Potential fot lntroductlons
Meotlng
Avaitablity Willing to Sign

Non-DisclosurorNon
Ye8 Yes
Y66
Omer
& oDsrator ot mullipla websites & expdince in running selfwnd business Prsidnt & Oilner of Optinei Telecommunications Company Sottwar Devslopmnt Spcialist (Hallmark) & Finencial Analysist
Page22
lX. Startup Expenses and Capitalization
Page2l
Vlll. Personal Financial Statement

Gollege Gameday Experience, LLC will rely on our owners to contribute $2,500 iiassets to the start up of our small business as well as four separate investors giving $2,000 for a total of $13,000 in funding devoted to the start up of CGE.
Startup Expenses
College Gameday Experience, LLC
Sources of Capibl
OwnerB' Investment (name and percent ownership) Chayse Barr (500/o) Coleman Gregg (50o/o) Rod Barr Cathy Ban Dennis Gregg Sheri Mllegas
2,500 2,500 2,000 2,000

2,OO0
Total lnvestment
2,000
13,000
Staftup Expenses
Capital Eoulpment List
Fumiture Equipment Filitures Machinery Other Total Capital Equipment
500
6,000
f-Eoo$
500
Locatlon and Admin Exoenses

Rental Utility deposits
200
1,000
Legal and ac@unting fees Prepaid insurance Pre-opening salaries Other Total Locatlon and Admin Expenses
-5--
1,?oo
Advertlsinq and Promotlonal Expenses

Advertising Signage Printing Travel/entertainment Other/additional categories Total Advertising/Promotional Expenseg
$ $ $ $
2,000
Other Exoenses
Office Supplies (Other expense 1) Other expense 2 Total Other Expenses
500 5oo
Workinq Caoital
1,s00
Summary Statement
Sources of Capital
Owners' and other investments Bank loans Other loans Total Source of Funds
$ $ $-
13,000
25,000 38,000
Startup Expnss
Buildings/real estate Leasehold improvements Capital equipment Locationiadministration exDenses Opening inventory Advertisinglpromotional expenses Other expenses Contingency fund Working capital Total Startup Expenses
6,500
1,700
2,000 500
Page 23
'' , ,.
X' Financial Plan

College Gameday Experience, LLC Financial Plan consists of these in the following Pages:
' .,
:
o o o o . . .
12 Month Profit & Loss Projection Projected Cash Flow
Opening DaY Balance Sheet Breakeven Analysis Projected Balance Sheet Bank Loan Request for small Business Loan Amortization Schedule
,,
I o
I Sr a sfi
-q. I ot
.hr
A = P. ID
o-O q= Qqr
QI :4-t
6CL
?o
-O
6'
3
N
\?o
o =
:'
Cash Flow (12 months)

tfft
Cilh m
month)
,.n-.t, Feb-tt itsr.ll Apr-1l u.y-tl &n-lt Jut-lt Aug-tt seFtl osr-rt Nry-fl o..-lr Ttllft
1,500 3,692 1,121' 1,959 1,000 1,000 1,000 1,199 3,559 5,680 8,0,{1
10,401
Colloge Grmeday Experience, LLC
Flscal Yoar
B.glm:
Jan.{l
Hrnd Oeginning of
cAsitRecetFrs'..,',,,
cash saleE
Collec{ions fm CR Loan/ orhrr caEh
|'.....-'.:.....,'.....-::.;,;1.;:...::'l':;.....l.';......1...j.ll..:..,:,::l::.illl 17,0@ 1/t,s5o l2,l0o: 12,1001 12,100 12,1@ 14,550
17dlo 17,000 17,000 17,000
:l' ti.-::'ir ,'t:: :i i
'17,000
179,500
@unts
lnJ.
TOTAI-CASH RECEIPTS
Totil c8h Avethbh (bef;c eEh out)
o 17,OOO 1,a,s50 lal00 l2.1OO lat00 12,'l([ 14,550 t?.000 '|7,OOO 17,oOO 17,o0o 17,(m l79,5OO o 18,500 8,412 1g,21 14,059 t3,l{lo 13,100 15.550 16,199 20,559 2.,W 8,041 :2tr,OO'
"r,UOO
gasie.adolr .'.;..,,.
Cost
of-
.,.
,-,..j,
li..l;:ll
r:i:.,
SalE6
1,58,1 1,2*'
l,0og
r,OOB
t,oog t,ulg
.r,r-
,.,.,.1,,'.1
t,zg6: 1,s84
r,.1 .-...,' .1,,',,
,..,,,
i,684
..t ., :,. a..t ' .. : .f,:, .l , r,584: 1,s84 1,684 16,t28

rl.
Purchss (spcif9 Porchas (specin

Gross wagss (sxad wilhdlawaD Payrcil gxpnsg (tdo8,
dcJ
9d8idesryi@e
Supplies (ofiica & oper.) RepaiE & mainlesn@
7,2A7 7,2A7 7,2A7 7,2A7 7,A7 7,A7 7,287 72A7 4oO 200 200 200 200 200 2@ 400r 25 25 25 25 25 25 25 7,100 1,550 1,550 1,550 400000000,to04q) 50 s{r 50 so 500, 500 s{xt 500 22s n5 225 225 ; 50 so so 1oo' roo ioo ioo o0230oo-23s00210 ooooarr3lst3l 250 250 250 250 1,550 1,550 1.550 8.700 so 500 A5 so roo s0 500 2s soi tooi so: 5@ 45 !o ioo s0 500 25 so 1oo
7,2A7
'o0
25
7,47 7,247 7,87 |o0 400 40o 2l x 25 7,100 400 50 500 uli 50 7,100 4N 50 500 25 s0 7,100 400 50 5oo. 2x 50
87,111 3,600 3oo
Adwrligng
Car, dellvery & trevel
7,100
53,500 2,a00 600 6,000
Acounting
Rent Talsphono
lcgal
50 500
25
50
1oo
2,7@
600
t tilities
In3Ure
Txos (Esl
$talr,
eto
1oo 1oo roo 0 0 1,516

31 50 t50 31 ?fi 50 150 3r., 250 50 150
1290
l,lsu
211
3,Cx)0
Intebst
Web
H!1h9
Bnk & tlorchant F*c UeN:/Fes/Prmil:
so ;o so so 50 s{r 50 n 'rso rs{t 15{r tso' rs{t 'r5{l 150 tso

11,733, 11,675
2fi
250
250
A0
250
s{t
6{X)
t50
t,800
Misllane@E
SUBTOTAL L9an ednciq:l pary9nt Capital purchas (3p9ry) Other slgrlup coEts Reserya
0 18,'171 3n
377
377
11,45 11,151 11,234 1l,76ia 19,802 1A,442 18,2W 1A,m. 19,718 3n 317 1n 3n En 377 377 377 3n
18t,839
4524
!nd/d
Escd
9mgBjwf'd691
TOIAL CASH PAID OUT
oBh Pdldon
(6nd ot month)
0 18,546 12,r1O 12,052 :1,W 0 -48 6,332 4,169 2&7
',t1,828 11,611. 12,141 20,179 18,819
!8,579 1l:57r 2Ot095 1S6:363 1,272 1,4a9 3,ilog -1,980 1J1o ,1,101 6./62 7,306 ,863
Sales Volume
(dollm)
-..-:-.' ,,
'-.i.].d,,,n,.:;:;::i f;..1,1,,'.'
A@unts Rivable
Bad
DcU (end of mnth)
Invenlo.y
hand
(em)
Accounts Pa!,abls (6om) Deprcclstion
96
96
9e
1,152
Opening Day Balance Sheet

Assets
Current Assets
Cash in Bank Inventory Prepaid Expenses Other
1,500
4,200
Total Current Assets Fixed Aseets Machinery & Equipment

Furniture & Fixtures Leasehold lmprovements Real Estate / Buildings Other
6,000
uo:
Total Fixed Assets Other Assets

Specify Specify
6,500
Total Other Assets Total Assete
Owners' Equity (Net Worth) Total LiabilitieE & Net Worth
:$ $ $
12,200 12,200 12,200
Breakeven AnalYsis
College Gameday ExPerience, LLC.
Cost Variable Gosts
Description
Fixed Costt
{t}
Variabls Costs (%}

6.Oo/o
Cost of Goods Sold Inventory Raw Materials Direct Labor (lncludes Payroll Taxes) Fixed Costs Salaries (includes payroll taxes) Supplies Repairs & maintenance Advertising Car, delivery and travel Accounting and legal Rent Telephone Utilities lnsurance Taxes (Real estate, etc.) lnterest Depreciation Contract labor Dues and SubscriPtions Miscellaneous expenses Principal portion of debt Payment Owne/s draw
0.090
0,0% 0.0%
s
$
$ $ $ $
87,445 3,600 41,520 2,400 600 6,000 2,700 600 1,200
s
D
$ $
c
$
$
1,157 3,600 3,000
Breakeven Sales i
level
163640
Balance Sheet (Projected)

Beginnlng
1t1t2011
Prolected
1t1t2011
Assets Cunent Assets

Cash in bank Accounts receivable Inventory Prepaid expenses Other cunent assets Total Current Assets Fixod Assets Machinery & equipment Fumiture & fixtureg Leasehold improvements Land & buildings Other fixed assets (LESS accumulated Total Flxed Assets (net of Other Assots Intangibles Deposits Goodwill Other Total Other Assets TOTAL Asseta
1,500
$ 11,246
4,200
2,E00
---.-. $
$
5,700
$ 14,046
6,000
500
-:*6,000 $
*-o
(957)
6,500
$ s,543
iD-
$-
-$--f420u:
Trs58s-
Liabilitles and Equity CunEnt Liablllties

Accounts payable lnterest payable Taxes payable Notes, short-term (due within 12 Cunent part, long-term debt Other cunent liabilities Total Currcnt Llabtlltles
-U.
$$ $
25,000
$-
Lono-term Debt
Bank loans payable Notes payable to stocl.holderg LESS: Short-term portion
-.
$22,',t31
O{hef long term debt Total Long-term Debt Total Liabilltles
-r-zsp'or
$ $
13,000
25,000
_$ 26,76s
4,634
-s'zF/6r
$ 13,000 5,624 $ 18,624
OwneB'Eouitv
Invested capital Retained eamings - beginning Retained eamings - curent
Total Ownene'Equity Total Llabilities & Equity
13,000
-r-3F,ouu.
-$4fi8r
#ffi.ffi
Executive Summary:
College Gameday Experience, LLC is exactly what the name implies; we are an experience no college footballfan should have to live without. We are an online magazine and website devoted to NCAA Division I FCS college football and strive to bring the fans and our users the absolute best quality news stories, videos, audio, and photographs to keep them in updated on everything occurring across the FCS nation.
On top of our demand for excellence in regards to our available information, we here at CGE want to give users not only a central place easily accessible online we want to develop somewhat of a personable relationship with our fans to keep them coming back again and' again. College Gameday Experience, LLC will also offer interactivity between FCS football fans on a message board rarely found anywhere else.
::ffiffi
The services we provide to our fans are completely free and in order to be able to do so College Gameday Experience, LLC has reasonably priced ad space available for any potential advertiser interested in targeting the same audience that is constantly being driven to the CGE website. Advertisers have multiple options of where they would like to place their ad both on which page itself and the location within that webpage. College Gameday Experience, LLC also offers an advertisement creation service upon request.
In order for College Gameday Experience, LLC to be as profitable as we are potentially capable of it is necessary that we apply to receive a loan in the amount of $25,000, With our competition being relatively obsolete when it comes to fans of FCS college football we at CGE will quickly become their source for information causing a significant increase in popularity, because of this advertisers will want to reach the audience we will have viewing our site and with prices explained later there is a high potential for our website to make a noteworthy profit. Due to these facts it is easily seen that College Gameday Experience, LLC will easily be able to make repayment of the loan in a timely manner.
The owners of College Gameday Experience, LLC; Chayse Barr and Coleman Gregg feel through our expertise, knowledge, and high standard set at CGE we can easily create a stronghold on the FCS football fan market; quickly and effectively turning our website into the first and only place every FCS football fan will come to find the information and interactivity they seek; turning just anoiher week of FCS football from just a game into the complete College Gameday Experience.
To implement these objectives the company needs:
A loan of $25,000 at Prime plus 3%. This loan to be used for current near term expenses
including supplies, software, and advertising. It will be repaid in five years.
The room for groMh is very large as College Gameday Experience, LLC is huge because there is really no strong competition in the field.
For equity the company has assets of $12,000 and the owners are also willing to offer the title to a car worth $10,000 as collateral.
The company's objective is to become the source for information on FCS football teams and their coaches and players. Coleman Gregg and Chayse Barr have set up a very knowledgeable board of directors that have experience in the field and are confident in their successes. The market is very open for a business like College Gameday Experience, LLC. There are only a few websites that even cover FCS football and those sites do little more than provide score updates. With the addition of a discussion board College Gameday Experience, LLC will be the first to enter a market that has proved very beneficial on similar sporting websites.
Financial Objectives:
2011
Sales: ncome:
f
$163,372
$87.445
We look fonryard to a great relationship between College Gameday Experience, LLC and US
Bank.
Sincerely,
Chayse Barr and Coleman Gregg
Loan Amortization Schedule

Loan amount Annual interest rate Loan period in years Numbor of payments per year Start date of loan ODtional extra pavments
Enter values
25.000.00
Loan summan
Scheduled payment Scheduled number of payments Actual number of payments Total early payments Total interest
377.32
7.00
o/o
u
84
7 12 1t1t2011
rR
6.694.63
Lendername:ffi
Scheduled
377.32
377.32 377.32
35 36 37
377.32 377. 377.32 377"32 377.32
.e_9,19
280.47
377.32 377,32 377.32 282.10 283.75 285.40
96.85 95.22 93.57 91.91
a:Iiii..ii;
16,040.58 15,756.83 '15,471.43 4,246.68 4,340.25 4,432.16
Pmt
No. 38
Payment
Date
Beginning
Balance
15,471.43 15,184.36 14,895.62 14,605.20
Scheduled Payment
377.32 377.32
Extra
Payment
Ending Total Payment

377.32
377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32
Principa!
287.07 288.74 290.43 292.12 293.82
lntercst
90.25 88.58 86.89 85.20 83.49 81.78 80.06 78.32 76.58 74.82 73.06 71.28
Balance
Gumulative lnterest
u1no14
4/1n014
39 40
41
5ntzaM
6t112014
3n32
377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32
42 43 44
45
7t1t2014 8t1t2014
14,3't3.08
14,019.25 13,723.72
295.t4
297.26
9t1t20't4
10t1t2014 1'v1t2014 12t1t2014
't3,426.45
13,127.46 12,826.72 12,524.22 12,219.96 11,913.93 11,606.11 11,296.50 10,985.08 10,671.84 10,356.77 10,039.87
299.00
300.74 302.49 304.26
46 47 48 49
50
51
1nno15
211t2015
306.03
307.82 309.61 311.42 313.24 315.06
52 53 54 55 56 57 58 59
3t1t2015 4t1t2015 5t1t2015 6t1t2015 7t1t2015 8t1t2015

9t112015
69.50
67.70
377.32 377.32
377.32 377.32 377.32 377.32
65.90
64.08 62.25 60.41 58.57
56.71
3n32
377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377,32 377.32 377.32 377.32 377.32 377.32 377.32
316.90
318.75 320.61 322.48 324.36 326.25 328.16 330.07 332.00 333.93
15,184.36 4,522.41 14,895.62 4,610.99 14,605.20 4,697.88 14,313.08 4,783.07 14,019.25 4,866.s7 13,723.72 4,948.35 13,426.45 5,028.40 13,127.46 5,106.72 12.826.72 5,183.30 12,524.22 5,258.12 12,219.96 5,331.18 11,913.93 5,402.46 11,606.11 5,471.96 11,296.50 5,539.66 10,985.08 5,605.56 10,671.84 5,669.64 '10,356.77 5,731.89 10,039.87 5,792.31
10t1t2015 11t1t2015
12t1t20'15 'U1t2016
9,721.12
9,400.51
377.32
377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32 377.32
60
6't
9,078.03 8,753.67
8,427.41
54.84 52.96 51.06
62 63
&t
65 66
67 68
2t1t2016 3t1t2016 4/1t2A16 5t1t2016 6t1t2016
49.16
47.25 45.32
8,099.26 7,769.18 7,437.19
43.38
7j0325
6,767.37 6,429.53 6,089.72 5,747.93 5,404.14 5,058.35 4,710.54 4,360.70 4,008.82
3,654.89
7nno16
8t1t2016 9t1t2016
10t'1t2016
335.88 337.84
339.81 341.79 343.79 345.79 347.81
41.M
39.48
37.51
69
70
71
11t1t2016
12t112016 1t1t2017
35.52 33.53 31.52

29.51
72 73 74
2t1t2017
311t2017 4t1t2017
349.84 351.88
353.93
75 76
77 78 79 80
81
5nno17
6t1t2017 7t1t2017
.8t1t2017
9t1t2017
10t1t20'17 11t1t2017 12t1t2017
11112018
3,298.89 2,940.82 2,580.65 2,218.39

1,854.01 1,487.51 1 ,1 1 8.87
748.O8
356.00 358.07
360.16 362.26 364.38 366.50 368.64 370.79 372.95 372.94
27.48 25.44 23.38 21.32 19.24 17.15 15.05 12.94 10.82
377.32
377.32 377.32 375.13
82
83 84
375.13
8.68 6.53 4.36 2.19
9,721.12 9,400.51 9,078.03 8,753.67 8,427.41 8,099.26 7,769.18 7,437.19 7,103.25 6.767.37 6,429.53 6,089.72 5,747.93 5,40/..14 5,058.35 4,710.54 4,360.70 4,008.82 3,654.89 3,298.89 2,940.82 2,580.65 2,218.39 1,854.01 1,487.51 1,118.87 748.08 375.13 0.00
5,850.87 5,907.58
5,962.41
6,015.37 6,066.43 6,115,59 6,162.84 6,208.16
6,251.il
6,292.98 6,332.45 6,369.96 6,405.48
6,439.01
6,470.54 6,500.04 6,527.52 6,552.96 6,576.34 6,s97.66

6,616.91
6,634.06 6,649.'t2 6,662.06 6,672.87 6,681.55 6,688.08 6,692.44 6.694.63
Page 33
Xl. Appendices
College Gameday Experience, LLC Required Start-Up Funds for a New Business or Opening Balance Sheet for an Exlsting Business
Roqulrd Stert-Up Fundr Flxed Alaets Real Estate-Lrnd Amount
Totsls
Depreclatlon
$20.00 years
6,000 500
Bulldlngs Loasehold lmprovernents
Equipmont Fumlture and FlxtuFs

Vehicles
Othar Flxod Asset3 Total Fixed A,ssets Operating Capltal
7.00 7-00 5.00 5.00

6.500
years years years years 5.00 . years
Pre-OpenlngSaladesandweges
Preprid lngurance Premlum8 lnvontory Legal and Accounting Fees
RontDepolit8 utll$ Deporlte Supplies Advsrtlsing and Promotion3

Licenses Othor Initlal Start-Up Gosts Working Capihl (Cash On Hand) Totql Operatlng Capitrl
Total Requlred Funds
1,000
500
200
500
2,000
1,500 5.700
For exiating buslno3ses = Carh+Ppd Exp+ArR-ArP-Accrd Exp See Note beloud
't2.200
Sources of Fundlng Owner'e Equlty Outslde Invedorg
Amount
13.16%
Totals
5,000 8.000
Loan
Rate
Term In
llontfrs 84.00 240.00 60.00 48.00 36.00
Monthly Paymont!
21.0s%
65.79o/o
Addltlonal Lo.ns or Debt

Cotnrnerclel Loan Gommerclal itortgage Credlt Card Dobt Vehlcle Loang Othor B.nk Dobt Total Sourccs of Funding A lln of credlt is alro r6qulred In the amount of
0.00% 0.00%
0.0006
0.00%
25.000 38,000 4,634
7.00o/o 8.OOo/o 7.000A 6.00% 5.000/6
$377.32 $0.00 $0.00 $0.00 $0.00 $377.32
100.00o/o $
Note#: For erilting burlnosse3, this should bo tte "bucket" of cash plus reclevables that wlll be turned into cash or payables paid out In cash ln tho near torm (l.e, In the first month of the plsn) tf -groen" cetls llva lormulas In m to start with end arc then ov.rwrltten, the dap6',&nt calculafrons wlll nol be correct and will need to ba upfued manually
tt
College Gameday Experience, LLC Salaries and Wages
12-D6c-10
Selarios and Related Expensee Percont Change Salaries and Wages Own6r's Compensation
Assumptions
Wage
Base
Monthly
Year One
YearTwo
10.00%
YearThree
lO.OQVo
2
0
Salarles
5,000
60,000
66,000
72,6_00
Wages Full-Time Employecs 1 Estlmatod Houra Per Week Estimated Rate Per Hour Pert Time Employee8 0 Estlmatod Houls PerWoek Estlmated Rate Per Hour lndependent Contractors Total Sala.l$ and Wages 3 Payroll Texes and Benefit8 Social Security Medicaro Fedorel Unemployment Tax (FUTA) State Unemployment Tax (SUTA) Employee Penelon Programs Worke/s Compensation Employee Health Insurance Other Employeo Benefit Programs Total Payroll Taxea and Benefits
1,560
18,724
20,592
22,651
$
$
40.00 9.oo 25.00 7.50 6,560 78,720 86,592 95,251
6.20%
1.45o/o 0.80Yo 2.7OVo 0.ooo/o
P toz,ooo
$ $
7,000 7,000
407 95 14
4,881
1,141
168
5,369 1,256
168
5,906 1,381 168
:,
iuo
727
:u' 1,968 8,725

87,445
:"
2,165 9,524
96,1 16
:u'
2,341
10,403
0.00%
0.000/o
2.5Oo/o
Total Salaries and Related ExDenaea
7.287
sta/,t
105,654
If 'green" cells have formutas in them to
wlth and are then overwrltton, th. depondent catcutatlons wltl not be correcl and will need to be updatad menually
College Gameday Experience, LLC Fixed Operating Expenses
l2-Doc-10
Flxed Operatlng Erpenoos Porcent Change
Monthlv
Year One
Y6ar Two
3.0070
Yeal Three
3.OOo/o
Erpenseg
Advertislng Car and Truck Expenses Bank E tllerchent Fes Contract Labor Conferencet & Semlnarg Customer Dlscounb and Refund$ Dues and Subscrlpflone
Mlscellaneous Inaurance (Llabllity and Proporty) Licons6s/Feec/Permits Legal and Profo$ional Fe6s Office Expenses & Supplies Postage end Delivery Rent (on buslness property) Ront ofVehlclo3 and Equlpment Sales & Markotlng Taxeg-Other Telephone and Communicationg
3,460
41,520 600 3,600
42,766 618 3,708
44,U9
637
50
3,819
250
100 150 50
3,000
3,090
3J83
1,273
1,9'10
r,zoo
1,800 600 300 6,000
tise
1,854 618 309
6,1 80
25
637 318 6.365
:*
iru
200
EN
2,700 2,400
600 2,781 2,472
618
2,864
Travel Utilitieg
Total Expense3 Other Expemes Depreclation
2,546
637 68,237
5.360
u,320
9s7 1,659 211
66,250
80 138 18
957 '1,452
957
Intorest Commercial Loan Commercirl ilortgage Line of Credit Credft Card Dobt Vehlcle Loan3 Other Bsnk Debt Total Othr Exponsos
Total Fixed Operatlng Expenses
1.229
2,828
2,409
2,',t87
5,598
67,148
70.424
College Gameday Experience, LLC Projected Sales Forecast
l2-Dec-10
Products and Servlces Homepage Banner Ad Prlce Per Unit Varlable Cost Per Unit
Assumptl,onc
Jan
Feb
Mar
ADr
[Uav
Jun
Jul
Auq
Scp
Oct
Nov
Doc
Totals
Groal Projected Unlt Sales
$ $ Margin Por Unit $
200.00 9.00 191-00
100.00o/o 4.50a/o
95.50%
8.330/o
Seaeonality Factor Year One Year Two Growth Year Three Growth Overhead Exp Allocation
8.33%
4 6
8.330/o
8.33%
4 5 o
8.330/6
8.33olo
8.33o/o
4
5
8.33olo
8.33o/o
8.33%
8.33o/o 8.33o/o
4
5 o
1OO.0Oo/o
4
15.O00/o 20.O0o/o
t
o
4 5 b
4
f, b
4
5
4
5 b
c
6
4 5
6
555 AAA
0.00% 9,00 432 9,168

95.5oo/n
Proiectod Rovonue
Varlable Costs Gloss Margln Overhead Expenses
Profit
______ 9.168
Breakevon SaleS Rovonur $ Breakeven Salee Unlts
Homopage SidebarAds Prlce Per Unlt Va.lable Cost Per Unit Gross Margln Per Unit ProJected Unlt Salos Soaronality Factor Year One Year Two Growth
$ $ $
100.00 9.00 91.00
100.000/6 9.00o/o 91.00o/o
9.68%
12
15.00o/o 20.00o/o 0.00o/o 14 a1
8.069o 10 12 14
6.45o/o
6-45o/o
6.45olo
8-060/o
9.68Yo
9.68o/o
9.680/o
9.580/o 9.68%
12 14 17 12 14 17
100.0070
8 9
11
I
17
I
9
11
11
10 12 14
't2
14 17
12 14 17
12 14 17
124 143
171
Year Thrce GrDurth

Overhead Erp Allocation
Prolocted Revenue 12,400 $ 1,116 VarlableCosts Gross Margln 11,284 Overhead Expnses _---___--__ - _ Prcflt 11,284
BreakevenSaloa Revenur $ Breakeven Salee Units
91.00%
lf 'green' calls have formulds ln them to s',,tt with and are then werwrltten, the dependent catcutfrons wlll not be correct and wlll nead to be updated manually
College Gameday ExPerience, LLC

Projected Sales Forecast - Page 2
lz{)oc-10
Products and Services

Non-Homopago Banner Ad Price Per Unit Variable Cost Per Unit Grcss Margln Per Unit Projected Unit $alee Seasonality Factor
Assumptions
7lo
Jan
Feb
Mar
Apr
May
lufr
.lut
lug
Sep
Oct .
$ $ $
150.00 9.00 141.00
100.000/6 6.000/o 94.00o/o 8.33%o 8:33Vo
Year Two Growth Year Three Growth Overhead Exp Allocation
YoarOne
15,000/o
46
RR
20.00%
0,000/6
46 55
8.33% 40 46
8.33o/o
8.33% 46 55
8.33Yo
8.33Yo
8.33o/o
8.33o/o
8.33o/o
8.33o/o
8.330/o
100.00olo
40
46
Cq
40 46
55
40 46
55
40 46
EA
40 46
IR
40 46
55
46
4A
46
55
cc
480 552 662
Projected Revenue variable costs

GroB$ Margln Overhead Expenses
72,000
4,320
67,680
94.000/o
Profit
-----*9299* Breakeven Salcs Rovenur $ Breakeven Sales Unitg
Non-Homopage Sidobar Ad
Price Per Unit variablo Cost Per Unit Gross Mergln Per Unit Proiected Unlt sdles
$ $
75.00 9.00 66.00
100.00%
12.OQo/o
88.000/o 7.89o/o 5.260/o
Seaconallty Factor Year One Yeer Two Growth Year Three Growth Overhoad Exp Allocation
15.00o/o
2Q-00o/o
104 124
69
83
5."6;/0 60 69 83
5.260/o
5.260/o
7.890
10.53o/o
10.530/6
10.53%
138 166
10.53o/o
10.53%
120 138 166
100.00% 1,311
I ^aa
60 69
83
69 83
1U
124
120 138 166
120
138 165
120 138 166
0.00% 85,500 10,260 75,240 88.00%
Variable Costs Gross Margln
Projectod
Revenue
Overhead Expenaes
Profit
______J!.,24q-
Breakeven Sales Revenut Breakeven Salee Units
E .,green, cells have tormulas in tham to statt wtth and are then ovonilritten, the dependent catcutations wtll not be correct and wlll need to be updatad fianually
{2'Dec-10
Gollege GamedaY ExPerience, LLC Cash ReceiPts and Disbursements
Accounts Rcclvabl Collectiona Percent of Collectlons 0 to 30 days
100.00%
0.00o/o 0.000/o
3t to 60 dayg
MorG than 60 days
Total Colloctlons Percenbge
Accounts PaYable Dl3bur8ements Numbor ot DaYs to PaY Suppllel3

0
to 30 days 3{ to 60 days
-rid6-
100.000/6
f,ltore than 60 day
0.00% 0.00%
Total DlsbuGsmonto Percentege Lin6 of Credlt Assumptlons -"'o""i.J nflnimum cash Balance Itne of Credlt Interest Rete lncome Tax Assumptloni Effectivo lncomo Tax Rate
$ -iaiiifr
1'000'00 8'00%
1,400
117 117
Amortlzatlon of St rt'Up Expens8 Amortizatlon Perlod In Yearg
College Gameday Experience, LLC Projected Income Statement - YearOne
Jan
F6b
Mer
ADr
Mav
Jul
Auo
Seo
Oct
l{ov
Doc
Totals
Incomo Homepage Banner Ad Homepage SldebarAds l{on+lomepage Bannor Ad Non-Homepago Sldebar Ad Total lncome Cost of Sales Homopage Banner Ad Homepago SldebarAds Non-Homepage Banner Ad l{on-Hom6page Sldebar Ad Total Cost of Sale3 Grces lf,argln Total Salary and Wages Fixed Buslnesr Expenses
800 800 800 800 800 1,200 1,000 800 800 800 6,000 6,000 6,000 6,000 6,000 9,000 6,750 4,500 4,500 4,500 17,000 14,550 1z,',t00 12,100 12j00 36 108 360 1,080 1,584 36 90 360 810 1,296 36 72 360 540 1,008 36 72 360 540 1,008 36 72 360 540 1,008
800 800 800 800 800 800 800 1,200 1,200 1,200 1,000 1,200 1,200 800 6,000 6,000 6,000 6,000 5,000 6,000 6,000 4,500 6,750 9,000 9,000 9,000 9,000 9,000 12,100 14,550 17,000 17,000 17,000 17,000 17,000 36 72 360 540 1,008 36 90 360 810 1,296 36 108 360 1,080 1,5U 36 108 360 1,080 1,584 36 108 360 1,080 1,584 36 108 360 1,080 1,584 36 108 360 1,080 1,584
9,600
12,400
72,ooo
85,500 179,500
432
1,116
4,320
10,260 16,128 163,372
15.416 13.251 11.092 11.092 11.092 11.092 13.254 15.416 15.4't6 15.416 15.416 15,416
7,287
7,287
7,287
7,287
7,287
7.287
7,287
7,287
7,287
7,287
7,287
7,247
87,445
Advartiolng Gar and Truck Erpensas

Bank & Iuerchant Foos
3,460 50 300
3,460
50
3,460 50 300
3,460 50
300
3,460
50 300
3,460
50 300
3,460
50
3,450 50 300
3,460
50
3,460
50 300
3,460 50 300
3,460
50 300
41,520 600 3,600
Contract Lrbor
Conferences & Seminar8 Customor Dbcounte and Refunds Duer and Subscrlptlons Miscellaneous lnaurance (Llabllity and Property) Liconse8rFoesrPormits Legal and Profosllonal Foes Offtce Expenses & Suppliee Postage and Delivery Ront (on bualness property) Rent of Vehlcles and Equlpment Sales & I$r.kogng Taxes-Other Tolsphono and Communlcations
300
300
300
250
100 150 50 25 500
250
100 150
250
100 150 50 25
250
100 150 50
250
100 150 6n 25
250
100 150 50 25
250
100 150
250
100 150
250
100 150
250
100 150
250
100 150
250
100
3,000 1,200
1,800 600 300
tRn 50 25 500
50 25 500
50
25
25
500
50 25 500
50 25 500
50 25 500
50 25 500
500
500
500
500
6,000
Travel
Utilltiei
Total Flxed Euslneec Expenaes Other Expensee Amortized Start-up Expense3 Depreclatlon
225 200 50
5,360
225 200 50
5,360
117 80
5,360
117 80 143
225 200 50
225 200 50
5,360
117 80
225 200 50
5,360
117 80 140
225 200 50
5,360
117 80 139
225 200 50
5,360
117 80 138
225 200
50 5,360
225 200 50 5,360
225
200 50 5,360
225
200
50
225 200
50
2,700 2,400
600
5,360
5,360
64,320
1'17
117
117
80 146
80
136
80
135
117 80 133
117 80 '132
117 80 131
1,400 957 1.659
Interost Commorcld Loan Commercial l[ortgage
144
142
Gollege Gameday Experience, LLC Projected Income Statement - Year One
Llne of Crrdlt Credit Card Dobil Vohlcle Loana Other Bank Debt
Texes Total Other Exponre8
Net lncome
Apr ll|lav -619313131
Jun
Jul
Aug
Sep
l{ov 31
Doc 31
Totels
211
509
1.918
n
189
(3s6)
(230)
242 2.&5
240
2,167
505
1,903
50s
1,904
50
1,906
1'7sq
(1.539) {1.664) (.1.898) (1.910)
5,624
College Gameday Experience, LLC Projected Gash Flow Statement'Year One
Jan
Boglnnlng Cash Balance Carh lnflolr8 Income from Sales Accounts Rsceivablo
Toa.f
Feb 3,892
llllar 4,121
Aor 1,959
llav 1,000
Jun 1,000
Jul 1,000
Auo 1,199
SeD 3,559
Oct 5,680
Nov 8,041
Dec
10,401
Totrl3
1,500
17,000 14,550 12JOO 12,100 12JOA 1'2J}O 14,550 17,000 17,000 17,000 17,000 17,000
179,500 170,600
C..h
Intm
17,0m 1.,550 l2,1OO 1a100 1?'10d 1?1@ 14,650 it,00o l?,000 17,000 17.000 ,7,000
New Fixed Assetr Purchases lnventory Addlfion to Bal.Sho(
Cost of Salos Operetlng Actlvltlos Salarler and Wagee Fixed Buslness Exponses
Taxos
1,584 7,287
5,360
1,296 7,287 5,360
1,008 7,287 5,360 230
1,008 7,287 5,360
1,008 7,287 5,360
1,008 7,287 5,360 (230)
1,296 7,287 s,360 '
1,584 7,2A7 5,360 t7
1,584 7,287 5,360 21O 377
1,584 7,287 5,360 g77
1,584 7,287 5,360 377
1,584 7,287 5,360 1,516 377
16,128 87,445 64,320 1,756
Flnanclng Activfties Loan Payments Line of Crodlt lntorest Llne of Credlt Repayment8 Divldends Paid Total Cash Outflo\rc
Cash Flow
t:
.,ift
14,608 14,320 14,262 14,032 14,039 't3,822 14,351 14,639 M,A79 14,639 t4,639 2,392 3,892 230 4.121 (2,162) (1,932) (1,e3s) (1,722) 1,959 27 973 3,892 4.121 1.959 1.000 973 (939) 1.939 1.000 2,912 fl22\
1.722
16,155 845
11,246
174,388
1es 1.199
2,361 3,559
2,121 5,680
2,351 I,041
2,361 10,401
5,112
Oporating Cash Balance Line of Gredlt Drawdowns Ending Cash Balanco
4,634
1.000 4,634
1.199 4,634
3.559 4634
5.680 4,63/1
8,041 4$4
10.401 4,634
11,246
Line of Credlt Balance
4,534
College Gameday Experience, LLC Balance Sheet - Year One
Base Perlod
End ofYea? One
Asseb Cuflunt Assets Cash

AccountS Recelvable
1,500
11,246
lnventory
Prepald Expgnss
4,mo
2,800
Other Current ToC.l Currsnt Arsots

Fixed Aeeets Roal Est8te-Land
Bullding!
Leasghotd lmprcvements
Equlpmont Furnlture and Flrturei V6hicles Other Fixed Aereb Total FlxedAssets
6,000 500
6,000 500
6,500
6,500 957
Las: Accumulated Deplociation

Total Assets
12,200
4O ERO
Llabilltles and Ownefs Eguity

Liaballtles
Accounts Payablo Loan Payable

Mortgage Payable Gredlt Card Debt Vehlcle Loans Othor Bank Dobt Llne ofCredit Balance
25,000
zz,ist
r,isr
25,000 26,766
Total Llebillties Owner'c Equlty

Common Stock Ret lnod Eamlng8 Divldond3 Dlspor3ed Totnl 9wne/s Eqslty Total Liabilltles and olrvner's Equity
13,000
13,000
5,624
1
3,000
18,624 45,389
38,000
Dos Not Balance
Dos Not Balancs

Year End Summary
Year Ono
t/o
Year Two
Year Throo
lncome Homopage BannerAd Homepage Sldeber Ads Non+lomepago Banner Ad Non-Homepago Sldebar Ad Total lncome Cost of Sal63 Homepage Banner Ad Homepage SldebarAd! Non-llomepage Banner Ad l{on+lomepago Sldebar Ad Totrl CoBt of Ssles
9,600 12,400 72,000 100.00%
13,248 17,'t12 99,360 1 17,990 247,710
100.00o/o
432
1,1
497
16
4,320
10,260 16,128 183,372 87,445
8.98Yo
1,283 4,968 11,799

18,547
596 1,540 5.962 8.98%

91.02a/o
8.98%
Grocr Margln
Total Salary and Wagos Fixed Buclnese Expensos
91.02Vo
48.72Vo
187,878
96,1'16
225,453 105.654
44,049 637 3,819
9't.O2Vo
46.56%
42.65%
Advertl3ing
Car and Truck Exponsea Bank & tlterchant Foos
41,520 600 3,600
42,766 618 3,708
Contract Labol
Confersnces & Semlnac Cu$tomgr Dlecounts and Roftrnd3 Duea and Subscrlptlons tllliscellanoous Insurance (Llablllty and Prcperty)
3,000 I,ZOO
1,800
3,090
3,'t83
Llcenses/Fs$/Permlts
Legal and Profesalonal Feea Offtce Exponrea E Supplies Postagb and Dollvery Ront (on buslnoss proporty) Rent ofVehlcles and Equipment Sale$ & llllerketlng
t,ise
1,854 618 309 6,180
1,273
1,910 637 318 6,365
600
300
6,000
Taxeathor
Telophone and Communlcatlons
:
2,700 2,400 600 64,320
11,607
2,781 2,472 618 66,250 25,512 2,864
Travel Utillties
Total Flxed Business Expensss Operating Income (bofore Other Exponsor)
2,546 637
32.09Yo
35.83%
6.47Vo
68,237 51.562
27.55o/o
123e%
20.82%
lEBrrDAl
Other Expenses Amortized Start-up Expense3
'1,400
Dopiclatlon
957
1,400 957
1,400 957
i.
\_/
!.-,
'd
v,
j9
GollegB Gameday Experience, LLG Year End Summary
Yearo||o
YoarTVto 1,452
371
Yott Thtee
lnt |bst
Commerclal Loan
1,2n
371
Commarcld ilbtqago Line of Crtdlt
cndltCad
Debt
VehlcleLoanr
Other Bank Dobt Taxeg Total OthorExpenso!
:
9,801
::
5.624
3.33% 3.13%
: -
4,546 8,726
16,7E6
13,758 8.13% 37,804
llot Incoilro
Gollege GamedaY ExPerience, LLC Projected Income Statement - Year Two
JanFebMsrApri|avJunJu|AugsepoctNovDecTota|s
lncome Homopage Banner Ad
920 1,380 6,900 10.350 920 1,150 6,900 920 920 6,900 5,175 13,915 920 920 6,900 175 920 920 6,900 5,175 13,915 920 920 6,900 175 920 1,150 6,900 7,763
16,733
920
1,380 6,900 9,550
920
1,3EO
920
1,380 6,900 10.350 19,550
llomepage SldebarAda
ilon-Hotnepago Baoner Ad Non-HomePage Sldabar Ad Total Income Gost of Salea Homopage Bannor Ad Homopage SidobarAds Non-Homepage Banner Ad Non-Homepage Sldebar Ad Total Cost of Sal68 Gmss lllatgln Total Salary and wages Flxed Buelnels Exponses
6,900
7,763
16,7
920 1,380 6,900 350
s20
'|,380 6,900 350
11,040 14,260 82,800 98,325
((n
41
41 104
41 83
124
41 83
41
41
4'l
124 414 1,822
41
4',1
41
41
497
414
1,242
4't4
,822
414 621 1,159
414
621
83 414 621
104 414 932 1,490
124 414
1,159
124 414 1,242 1,822
124
4'14
1
124 414
1,283 4.968
1,822
8.010
3,564 JZ
8,010
3,564 52
8,010
3,564 52 309
8,010
3,564
52
8,010
3,564
52
8'010
3,564 52
8'010
8,010
3,564
8,010
8,010
3,54t
52
8,010
8,010
96,116
Advertlaing
Car end Truck Expensea Bank & Illsrchant Feee
3,564 52 309
3,564 52
309
3,564 52 309
3,564 52
ano
42,766
Contract Llbot
Conferencee & Semlnat1B Cuatomer Dlscounts and Refundt Due$ and Subscrlptiong Mlscellangous Insurance (Liabillty and Ptoperty)
309
309
'j'
258
103 155
309
rjt
254
103 155 52
52
618
3,708
309
1o'
258
103 155 52
258
103 155 52 26 515
258
103 155 52 26
258
103 ItR 52 26 515
258
103 155
258
103 155
258 't03
155
258
't03
155
258
103 155 52 26
258
103 155 52
3':e0
1,236 1,454
618 309
Llcon8osrFeedPemits
Lcgat and Profeeslonal Foes
Office Expen*s & SuPPlles

Postage and Dellvory Rent (on businoss Proporty) Rent of Vohlclos and EquiPmelil sales & ilertotlng Taxes-Other Telephone and Communicatlons
52 26
515
62 26 515
26
515
52 26
515
26 515
52 zo
cz
26
zo
s15
i''u
515
515
i''u
6,180
Travel
i", ,r, )r, i", i", i"' i"" i" 206m62062062062062062062062062062062'472

5,521
117 80 129
i"
52
1',t7
i""
52
117 80 116
i"'
52
117
i"
EEzi
117 80
z'iet
618 66:tE6
Utilltles
Total Fixed Buslnoss Erpensos
Other Expen8es
52
52
5,521
d:Bti
117
52
52
iE
3:5ti 5:6ti ;Ei

117
52
52
52
5:;;i 5:6;i- 5:6ti frti

117 80 119
52
52
Amortized Staft'up Expense3

Depreclation
117
117
80
80 126
80
80 123
117 80
1-22
117
80
120
80
1_17
80
1_14
1,400 957
lntereet
Commercial Loan Commerclel lllortgage
':"
':'
113
1,452
College Gameday Experience, LLC Projected Income Statement - Year Two
Lin6 of CFdit Gredit Gad Oebt Vehicle loana Other Eank Oebt
Taxog Total Othor Exponsoa
Not lncomo
3o5o
1,c'62
(e26)
(925)
(924)
@22\
1.068
3,058
3,059
3,061
3,062
3nq9---
-,,---19
College Gameday Experience, LLC Projected Gash Flow Statement - Year Two
Jan
goglnnlng Cash galance
Cash Inflows
Feb
llar
Apr
lli|av
Jun
Jul
Auq
Seo
Oct
l{ov
Dec
25p07
Totals
11,246 15,036 16,339 14,273 13,090 11,907 11,329 12,632 16,422 18,328 22,118
lncome from Sal6s
19,550 16,733 13,915 13,915 13,915 13,915 16,733 19,550 19,550 19,550 19,550 19,550
206,425
Accounb Recelvable
Tot
lcrlr Inlio6
19,550 16.733 13,915 13,015 ll.r15
13.t15 t!,733 t9,550 19,550 19,550 rr,5,50 19,55i)
26,/125
New Flxod Assots Purchasos lnvontory AddlUon to Bal. She
Co6l ofsal.! Operethg Activiues

Salario$ and Wages
1,822 8,010
5,521
1,490 8,010 5,521 377 31
1,159 8,010 5,521 884 377 31
1,159 8,010 5,52'.t 377 31
1,159 8,010 5,521 g77 31
1,159 8,010 5,521 (605) g77 31
1,490 8,010 5,521 377 31
1,822 8,010 5,521 r77 31
1,822 8,010 5,s2't 1,884 377 31
1,822 8,010 5,521 g77 31
1,822 8,010 5,521 gT7 31
1,822 8,010 5,52't 23a4 377 31
18,547 96,116 66,250
Fixod Buliness
Taxoa
Expense3
4,546
Flnanclng Activitios Loan Pryments Llne of Credlt lnterest Lino of Crodlt Repayments Dlvidends Paid
Total Cash Outflowg
Cash Flow
377 31
I,SZA
371
15,760 15,429 15,982 15,098 15,098 14,453 15,429 15,750 17,644 15,760 1s,760 18,144 3,790 1,303 (2,067) (1,183) (1,183) (s78) 1,303 3,790 1,e06 3,790 3,7e0 1,406
27.313
190,358 16,067
Operating Cash Balanco Line of Credlt Drawdowns Ending Gash Balanco
15,036 16,339 14,273 13,090 11,907 11,329 12.632 16.422 18.328 22.',t18 25.907
15,036 16.339 14.273 13.090 11.907 11.329 12.632 16.422 18.328 22.118 25.907 4,634 4,634 4,634 4,634 4,634 4,634 4,634 4,634 4,634 4,634 4,634
27.313
Line of Credlt Balance
4,634
College Gameday Experience, LLG Balance Sheet - Year Two
End ofYear One
End of Year Two
AsBetr CutTent Assots
Cash Accounts Recolvable Inventory Prpeld Expensos Other Curront Tot l Curent A3sets
Fix6d Alaott Real Estate-Land
11,246
27,3_'t3
2,800
1,400
--
14,046
---;-
28,713
Bulldlngs
Leagehold lmprovements EquiPment Fumlture and Flxtures
6,000
500
6,000
500
Vehlcles
othor Flxed A$ets

Total Flxed Asseb
6,500 957 6,500 1,914 33.299
Leas: Accumulatod D,eprclation

Total Aest8
: -:-
19.589
Liabilltles and Owne/e Equlty Llabllitles
Account! Payable
Notes Payeblo
Mortgago Payablo Crtdlt Gad Debt vehicle Loans Other Bsnk Debt Llne of Credit Balance
22,1_31
re,oss
r,ig+
26,766
+,iea
23,690
Total Llabllltls Owne/a Equlty

Comrnon Stock Retalned Eernlngs Dlvidends Dlsperod Totel Owno/s Equity Total Llablliuor and Owner't Equlty
13,000 5,624 18,624
13,000 22,409 35,409
45,389
_____!989Dos Not Balanco
Dos Not Balance
College Gameday Experience, LLC Projected Income Statement - Year Three
J.n
lncome Homopage Banner Ad
1,101 1,656
Feb
lllar
ADf
ilav
Jun
Jul
Auq
Seo
Oct
Nov
Dec
Totals
Homep.ge SldebarAdt
Non-Homepage Bannor Ad Non+lomepage Sldebar Ad Total lncoms Cost of galog Homepago BannerAd llomepago Sldebar Ads Non-Homopago Banner Ad Non.Homepage Sidobar Ad Total Coet of Salos Gross lltargin Total Ealary and wag6a Flxed Buslness Expenaes
'1.104 I,104 1,104 't,656 1,656 't ,656 8,280 8,280 8,280 8,280 8,280 8,280 8,280 8,280 8,280 8,280 8,280 '12,420 9,315 6,210 6,210 8,210 6,210 9,315 12,420 12,420 12,420 12,420 12,420 23,460 20,079 16,598 16,698 16,698 16,698 20,079 23,460 23,460 23,460 23,460 23,460
1,104 1,380
1,'l0/
1,104
1,104
1,104
1,104 1,104
1,1U
1,104
1,104 1,380 8,280
1,104
1,656
1,104
1,656
13.248
't7,112
99,360
1'17,990
247,710
50 149 497 1,490 2,186 21.274

8.805
50 124 497 1,118 1,788

18.291 8,80s
50 99 497 745 1,391
50 50 99 99 497 497 745 , 745 1,391 1,391
50 99 497 745 1,391
497 't,118 1,788
50 124
50 149 497 1,490 2,186
497 1,490 2,186
50 149
50 149 497 1,490 2,186
50 149 497 1,490 2,186
50 149 497 1,490 2,186
596 1.540
5,962
14,159 22,257 225,453 105.654
15,307 15.307 15,307 15.307 18.291 21,274 21.274 21,274 21,274 21,274
8,805 8,805 8,805 8,805 8,805 8,805 8,80s 8.805 8,805 8,805
Advertlsing
Car and Truck Exponaeg
3,671
CJ
3,671 53
3,671
EA
3,67'1
3.671
E?
3.671 53
3,671 53
3,671 53
3,671
3.671
3,671 53
3,671 53
44,O49 637
Bank & Merchant Feer Contract Labor Conferencea & Semlna8 Customer Di3count8 and Refund! Duos and Subscrlptlont MlEcellanoous lnautanco (Llabllity and Properry) LlcensosrFeosrPermita Logal and Ptofosslonsl Feor Ofilce Expenser & Suppliee
53
318
ele
53
53
318
318
318
:"
265
:"
265
106 159 53
:''
265 106 159 53
:"
265
106 159
1t
265
106 159 53 27
:"
265
106 159 53 27
:'u
265
106
3,819
265
106 159
265
106 159 53
265 106 159
265 106
159
265
106 159 53
3,183 1,273 1,910 637 318
53 27 530
27
530
53 27 530
53 27 530
27 530
106 159 53 27 530
lqo
CJ
27 530
53 27 530
27 530
PGtago.nd D,ollvery
Ront (on burlneoa property) Rent of Vehlclo3 and Equlpmont Seles & ttlarketlng Taxeg-Other Telophone and Communications Travel
iro
530
6,365
Utilitlos
Total Flxod Burlne$s Expensos Other Exponses Amortlzod Stad-up Expenseg Deproclatlon
239 212 53 5,686

117
53 5,686
117 80 110
239 212
ZJY
239 s3 5,686
117
239 53 5,686
117
239
53 5,686
117 80 108
212
212
212
53 5,686
117 80 103
212
239 53 5,686
117
239 53 5,686
117
239 53 5,686 117 80 98

212
212
212
239 212 53 5,586

1't7 80
97
239 212 53 5,686 117 80 95
212 53 5,686
117 80
239
2,8il
2.546
637 6A,237
't,400
957
80
111
80
106
80
105
80 102
80
100
lnterst
Commercial Loan Commerclal Mortgage
94
1,229
College GamedaY ExPerience, LLG piri"it u Incoml statement - Year Three

a{
Line of clodlt Credit Card Debt
vehiclo Loang
Other Bank tlebt
Taxea
,l,tru
1,638
Total Othet Exponses
ilot Income
College Gameday Experience, LLC Projected Gash Flow Statement - Year Three
Feb
Doc
6',1,747
Totals
Beglnnlng Gash Balance

Cash lnflowa
27,313 33,688 37,080 35,340 35,748 36,155 38,203 39,594 45,969 48,998 55,372 23,460 20,079 16,698 16,698 16,698 16,698 20,079 23,460 23J60 23,460 23,460
lncorne from Saleg Accounta Recelvable Total Cash lnflow3

Cash Oufflows
23,460
247,710 247,710
23,460 20,079 16,698 16,698 16,698 16,698 20,079 23,460 23,460 23,460 23,460 23,460
Inveating Activltiss
Now Flxed Assets Purchrsoc Inventory Addltion to Bal.Shel
Cost ofSaler Operatlng Actlvitles
2,186 8,805 5,686
1,788 8,805 5,686
1,391
't,391 8,805 5,686
1,391
1,391
1,788 8,805 5,686
2,186 8,805 5,686
2,186 8,805 5,686
2,186 8,805
2,186
8,805 5,686
2,186
8,805 5,686 3,946 377
31
22,257 105,654 6A,237 9,801
Salari6 and Wag6

Flxed Burinese Expensos
Taxea
8,805 5,686
8,805
2,148
377
31
',:*
377
31
8,805 5,686
360 377
31
5':86
3,U7
377
31
Financlng Acfvltles
Loan Peymenta Line of Crodit InterEst Llne of Ctedlt Rep.ymenb Dlvldonds Paid Total C.sh Outflows Cash Flow Operating Cash Balance Lino of Crodlt Drawdowns
Endang Cash Balance 33,688 37,080
35,340 377
31
377 31
377
377
31
377
31
377
31
377
31
3l
4,528 37'l
17,085 6,375
33,6E8
16,688
3,391
18,438 (1,740) 35,340
16,290
16,290 408 36,155
16,650
16,688 17,085 20,432 17,085 17,085 3,391

6,375
21,031 2,129 64,176
2't0,847
36,863
408 35,744
48 36,203
3,028 6,375 6,375
37,080
39,594 45,969. 48,998 55,372 61,747
35,748
36,155
36,203
39,594
45,969
48,998
55,372
61,747 il,176
4,634
Llne of Credft Balance
4,634
4,634
4,634
4,534
4,634
4,634
4,634
4,634
4,634
4,634
4,6U
College GamedaY ExPerience, LLC Balance Sheet - Year Three
End ofYeer Two
End of Year Thtge
Asrotr
Current A$et$
Gash
27,3_13
64,176
Accountt Receivable
Inventory
Prepaid Expeneoa
1,400
Othor Gurlsnt
Totel Curent
A$ets
28,713
Fix6d A38otr Real Estateland
Bulldlnge
Loasohold lmptovements
Equlpmont Furnituro and Fixturer Vehlcles Other Flxed A88ots Total Flxed Assett Leeg: Accumulated Deprcciatlon
Total Asseta
6,000 500
6,000 500
6,500
6,500 2,871
--;.
1,914 33,299
67.804
Liabllitle3 end Llabilltloe
O't
rne/s Equlty ,r,ouu

15,757
AccountB Payable Not6 Payablo Mortgage Pay.blo Crcdlt Card Dobt Vohlclo Loans Other Bank llebt Llne of Credlt Balanco
Total Llabllitles Owner's Equlty

Common Stock Retained Eamlngs Dlvldends Olsporsod Total Or|rne/s Equlty Total Llabilltlet and Orvner'e Equlty
o,aoo 23,690
13,000
22,409 35,409
13,000 60,213 73,213 93,604
59,099
Does Nol Balance
Does Not Balanc
College Gameday Experience, LLC Financial Ratios
R.ffo
Llquldtty
Year Clne
Year Truo 1,2 1.2
YoarTh|b3
3.1
RUA lnduatw Nonna
CurcntRado
Glulck Retlo Safety
0.5 0.4 1.4
3.t
0.8
Dobtb Equlv tudo

Dobtto Colroi|g. R.tio
PmntabttltY
o.7
0.7
o2
0.o)1
s.096
t,9
Srl6r Gro\t{t
CC'GS to Salo!
t5.ll.6
9.096
m.vh
9.0%
I't.OVo
Gt!o. Prcfftta|gln
SG&AtoSalo.
9r.096
91.0%
8A5%
f8.l'lo
8.t%
17A9ir
70.tlo
ilet Profit Mergln

Retum on Equlty
3.t%
s.xh
8.1Uo
l53ra fi.6%
55.8%
20.396
otflnafr Co|npon$tlon to g.le8

Effrclency
Daya ln Roaelvabler
*r1u6 el Ar.ot!
il,1%
82.O%
E3t%
0.0 0.0 0.0 0.0 tt.2
Account! Rocalvtblo Tumovel Oay! In Intonbry InvenbtyTumot er
0.0 0.0
0.0 0.0
0,0 0.0 3,7
otr
0.0 6.2
Salo.toTdlAsots
College Gameday Experlence, LLC Breakeven Analysis
Breekeven Analyrlr Annual SaleE Rflonue Cost of E.b!
Dolhrs
Groor
talgln
179,500 16,128 163,372
Salarlec and Wlgas Flxed Opora$ng Exponso. Total Flxed Buslnei! Erponaer
67,45
dI,14E
154.593 154,593
91'O?rgr
Broalovon Sales Calculadon
Bneakeven Saler In Dollars
-f'--!ifeF :
\/\.;i,jt_,!J
College Gameday Experlence, LLG
Amoftization Schedule
Loan Type
Aeeumptlona
Jan
Feb
lUar
Apr
llav
Jun
Jul
Aug
-Sop
Oct
l{ov
Dec
Tffils
Commerclal Loan Principal Amount lnterost Rato Loan Te]m ln llonths
25,000
7,00o/o
Itonthly Payment Amou

Year Ong
84.00 $377.32
Inter8t Prlnclpal Loan Balance

Year Two lt|tenBst
146 231 24,769 129
144 233 24,536 128
143
234
24,301 126 251 21,382
108
142 236 24,066 125

253
140
237 23,829 123 254 20,876

105 272
139 238 23,591
138
240
23,351 120 257 20,363 102
136 241 23,110

119
135
133
132
131
243
22,867
117
244
22,623
116
24s
2237e
114
247 22,131
113
1,659 2,869
Prlnclpal Loan Balanco Yeer Throo
248
21,883
111 256
250
21,633 110 268 18,521
21,130
106
122 256 20,620

103
1,452
3,076
259 20,105
100
260 19,845
98
262
19,583
97
2AO
263 19,320
95
265
19,055 94
htere6t
Prlnclpal Loan Balance
269
18,252
n1
17,981
18,789
17,705
274 17,435
276
17,159
277 16,882
279 16,603
282
16,(X1
2U
15,757
1,229 3,298
16,323
Commerclal Mortgage
Prlncipal Amount Interest Rate Loan Te]m ln luonths Monthly Payment Amou
Year One
S g.OO"rt
240.00 $0.00
lntercst
Princlpal Loan Balanca Year Two lntorot Principal Loan Balance
Yeer Threo
lntorert
Prlnclpal Loan Balance
Credlt Gard Debt
Prlnclpal Amount lntorost Rate Loan Term ln Months Monthly Payment Amou
$ 7.OO%
60.00 $0.00
YerrOne
IntorcEt
Prlnctp.l
Loan Bal.nce
'
Year?wo
Inteiaat
ftlnclpsl
Loan Bahnce
YerrTh|lo
|ntarst
Prhclp.l
Loan Bdrnco
Vehlclo [oan6
Amount $ R.to Lom Torin In ilonths t{onthly Pry|||ent Arnoo

Prlnclpal
Int |t8t
6.0006
48.00
$0.0O
YearOne Intarect
Prlnclp.l
Loa|t Bahnco
YerrT\iro
Inbttrt
Prlnclpal
Lo.n Balance YoarThtr.
hterr t
Prlnclpel Loan Balsnce

Othor B.nk Dabt
Ratc Loen Term In f,onthe tonthly Prynrnt Amou

lntsrest
Year Ono
PdnclpalAmount $
5.0t}}6 36.00 S0.00
lnb]rlt
Prlnclpal Loan Belsnco
Year Trto IntorE3t
Prlnclpel Loan Balance
Yo.r Thnc
Into|t.t
Princlpal Loan Brlsnce
v\-'v"!-tv"r-''v't-,l-'!\-'!/'*'uvwv!"-z*;u:,,r.-/rv\--,u.-r.!J\(r'r-i\/
Gollege Gameday Experience, LLC Financial Diagnostics
This sheet performs a tew tests on your numboB to ses lf they seom wfthin cortain reasonabl ranges. Rmembor, no computer can tell whether your proiectlons are truly well+onetructed, only a human can do But these tests can at teaet look for values that ar critlcally out of range.
that
Finsnclal
Dlagnostlcs
Value 13.?/o 12,3oh 7.Oo/o 84 8.0% 2& Sales 0.2% 9{.0o/o 60,000 7081.0% 21.1% 5,624 3.1% 4,634 4,634 0.0o/o (25,800) (25,800) 143.7Vo $ 9,646
Findingc Owne/s injec{ion might be too low in relation to the amount of money needed
Cash request seems rasonable with respect to total request
General Flnanclng Assumpttong Owno/3 Gash fniecuon Into tho Businesx Cash Roqueet es porcont of Totel Requlred Funde Loan AsSumptlons Commerclal Loan Intsrest Commgrclal Lorn Term In
r'te Months rate Months
lnterst rate seems reasonable Loan term Eeems wlthin range for this type of loan lnterest rate seems reesonable
Loan term seems within renge for lhis type of loan
Commarclal Mortgage lntersst Gommorcial llortgago Term ln
Loan Paymonts as a Percent of Projected
Calculated loan payments as a percent of sales seem resonable
Income Statemeot Gross Margln as a Percsnt of Salss Owner's Compenration Lower Llmlt Check $ Ovvne/r compensdion Uppel Llmit Check Advertlsing Expenss Levele ae a Percent of Sales
Profitsblllty Levels Profitabillty as a Porcent of
Sales
Gross margin percentage seems reasonable An owne/s compensa$on amount has boen established Owner's compensation may be too high relative to profitability of business Advertising as a percnt of sales seems reasonable The business is Ehoviring a pmfit The projeclion does not seem highly unreasonable
Cash Flow Statoment Deslrud Oporating caeh Flow Levels Line of Credit Drawdowns Accounts Recelvable Ratio to Sal6
$ $.
The financial projection does not provide the desired level of cash flow The business will noed at least this level of a line of credit Accounts receivable amount as a prcent of sales seems reasonable
Bslanco Sheet
Doee tfte Base Period Batance Sheet Balance? Doec the Final Balenco Sheet Balanco Debtto Equity Ratio
The balance sheet is not in balance The balance sheet is not in balance The debtto equity rato sems reasonable
Breakeven Analysls Broakeven Lgvels
Th sales projection exceds the projected break-even sales level
College Gameday Experience, LLC Interview Questions
. o . r o o o o o o o o o o o
Why should we hire you? What experience do you have in this field? Why do you want to work for this organization? What do you know about this organization?
Explain how you would be an asset to this organization
What is your greatest strength and weakness? Tell me about your dream job. What is more important to you: the money or the work and why?
Are you willing to put the interests of the organization ahead of your own?
What have you learned from mistakes on the job? What are your S-year goals? What motivates you to do your best work?
Tell me about a deadline you had to meet. How much advance notice did you have? Describe the best manager you ever had. The worst. What qualities did each of them have?
Do you have any questions for me?
College Gameday Experience, LLC. Employee Handbook
WELCOME TO THE COLLEGE GAMEDAY EXPERIENCE, LLC. ....................3 COLLEGE GAMEDAY EXPERIENCE, LLC. PHILOSOPHY................................3
HenessrcNr Por,rcv... WORKING A}[D COMPENSATION
ENtpI-ovtr,tsNT oN AN Ar-Wu ArrnNonNCE AND RnpoRrrNc
OpnN-DooR Eeuar EN,rpr.ovvrsNr OppoRrurNrry.............
Por,rcv
.............. 3
.........4
....................... 5 ................ 5 ................ 6 .................... 6 ............ 6 .............7 .............. .................. 8 ................. 8
B.q.sts ro Wom.. RpconorNc Houns Womeo.. Pay PsRroD AND Peyoey... Womwper & OvnnrrME ........... Et"rpt oyurNr ClRssmICATioNS MerNrnrNruc Youn PsRsoNNEr. RecoRos PpRsoltrtpr. Fnns PBRroRueNcs EvA.r,uerroNs SerBrv
Cenn or EeurpveNT AND
STANDARDS AND EXPECTATIONS F'OR TTIE
WORICLACE
Supplres Slrornqc AT THE WoRxpr..c.cE............... VroreNcn.qsoWeapoNs.......-... Dnuc-FnrnWonxplAcE........... RespoNDrNc ro CusroNrsn INeUIRTES AND PRoer,er\4s AppBaReNCE AND Dnpss CoNrucrsorlxrr,Rrsr............... Cooe br Etucar, CoNnucr SolrcrrerroN AND DrsrRmurroN............ PBRsoNer, Calr,s, Vrstts, nNn BustNsss ............. BusrNpss E>enNses
.........8 ................8 ...... 10 ................. 10 ........... 10 ........... 10 ............ 11 ...................... 11 ......... 11 ................. I I .,............. 12 .................... t2
............l2
INspscrroN or PeRsoNeL AND Corlrcn Gevreoev ExpnRrnNcs, LLC. Pnopenry... 13 Nnrwom auo Er,BcrnoNrc RnsouRCEs ..................... 13 CoNrroBNtrAL AND PnopRreranv ......... 15 DrscrpLrNARy Rwns on Cououcr AND PRocnBssrve ........... 15 RB-Etvpt ................17 ................. 17 .................. 17 .......... 19 Leeves or .............. 19 ACKNOWLEDGEMENT OF RECEIPT OF EMPLOYEE IIANDBOOK ............. 20
oyMENT 88N8FITS............... Moen-ePHoNes PatpTnmOm.......... AeseNcE...............
Polrcy ImnonuerroN............ PnocpnuRe
-2-
t2n3t20t0
WELCOME TO THE COLLEGE GAMEDAY EXPERIENCE. LLC.

The College Gameday Experience,LLC. has prepared this handbook to provide you with an overview of the College Gameday Experience,LLC. 's policies, benefits, and rules. It is intended to familiaize you with important information about the College Gameday Experience,LLC., as well as provide guidelines for your employment experience with us in an effort to foster a safe and healthy work environment. please understand that this booklet only highlights College Gameday Experience, LLC. policies, practices, and benefits for your personal understanding and cannoto therefore, be construed as a legal document. It is intended to provide general information about the policies, benefits, and regulations goveming the employees of the College Gameday Experience, LLC. , and is not intended to be an express or implied contract. The guidelines presented in this handbook are not intended to be a substitute for sound management, judgment, and discretion.
workplace or to provide information that answers every possible question. In addition, circumstances will undoubtedly require that policies, practices, arrd benefits described in this handbook change from time to time. Accordingly, the College Gameday Experience, LLC. reserves the right to modi$, supplement, rescind, or revise any provision of this handbook from time to time as it deems necessary or appropriate in itisole discretion with or without notice to you.
It is obviously not possible to anticipate every situation that may arise in the
No business is free from day-to-day problems, but we believe our personnel policies and practices will help resolve such problems. All of us must work together to make the college Gameday Experience,LLC. a viable, healthy, and profitab[ organization. This is the only way we can provide a satisfactory working environment that promotes genuine concern and respect for others including all employees and our customers. If any statements in this handbook are not clear to you, pleasacontact the College Gameday Experience,LLC. president or his designated representative for clarification. This handbook supersedes any and all prior policies, procedures, and handbooks of the College Gameday Experience, LLC, .
Opnx-Doon Por,rcy
In keeping with the college Gameday Experience,LLC. 's philosophy of open communication" all employees have the right and are encouraged to speak freely with management about their job-related concems.
We urge you to go directly to your supervisor to discuss your job-related ideas, recommendations, concerns and other issues which are important to you. If, after talking with your supervisor, you feel the need for additional discussion, you are encouraged to speak with the College Gameday Experience, LLC. president.
-3-
12/r3/20r0
The most important relationship you will develop at the College Gameday Experience, LLC. will be between you and your supervisor. However, should you need support from someone other than your supervisor, the entire management team, including the College Gameday Experience,LLC. president, is committed to resolving your individual concerns in a timely and appropriate manner.
Eouar, Eupr.ovurNr Opponruxrrv
It is the policy of the College Gameday Experience, LLC. to provide equal employment opportunity to all employees and applicants for employment and not to
discriminate on any basis prohibited by law, including race, color, sex, age, religion, national origin, disability, marital status or veteran status. It is our intent and desire that equal employment opportunities will be provided in employment, recruitment, selection, compensation, benefits, promotion, demotion,layofi termination and all other terms and conditions of employment. The President of the College Gameday Experience, LLC. and all managerial personnel are committed to this policy and its enforcement.
Employees are directed to bring any violation of this policy to the immediate attention of their supervisor or the College Gameday Experience,LLC. president. Any employee who violates this policy or knowingly retaliates against an employee reporting or complaining of a violation of this policy shall be subject to immediate disciplinary action, up to and including discharge. Complaints brought under this policy will be promptly investigated and handled with due regard for the privacy and respect of all involved.
HmassumNT PoLrcY
The College Gameday Experience,LLC. will not tolerate harassment or intimidation of our employees on any basis prohibited by law, including race, color, sex, age, religion, national origin, handicap, disability, marital status, or veteran status. Moreover, any suggestions made to any employee that sexual favors will affect any term or condition of employment with the College Gameday Experience, LLC. will not be tolerated. It is the policy of the College Gameday Experience, LLC. that any harassment, including acts creating a hostile work environment or any other discriminatory acts directed against orn employees, will result in discipline, up to and including discharge. The College Gameday Experience,LLC. also will not tolerate any such harassment of our employees by our clients or vendors. For purposes of this policy, sexual harassment is defined as any type of sexuallyoriented conduct, whether intentional or not, that is unwelcome and has the purpose or effect of creating a work environment that is hostile, offensive or coercive. The following are examples of conduct that, depending upon the circumstances, may constitute sexual harassment:
I r
Unwelcome sexual jokes, language, epithets, advances or propositions; Written or oral abuse of a sexual nature, sexually degrading or vulgar words to describe an individual: -4t2/13/2010

Business Plan

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College Gameday ExperienGe, LLC Business Plan

ll. Executive Summary

lll. General Gompany Description

Legal form of Ownership

NCAAFootball.com 546 East Main Street Lexington,KY 40508

Sl.com P.O. Box 30602 Tampa, FL 33630

Cash Flow (12 months)

F6ql Ysr Bgiil:

apr-rt ff.y.1t }n.lt

Jut.1l AugJl 3ep-1t o.t-il Nov-rl bc.fi To*om

12,16 12,100 12,100 14,550 17,0@ 17,000 17,000 17,000 17,000

LdrY dlEr c6h inl.

0 17,000 14,550 12,'t0o 121@ O 18,500 1E,112 16i,1 1,1,059

t r,::,t.':,:,,'.';'tt.t,. ,008 ,008 ,88

...:. .::i.,1: ,.,'.,'....,5E4 ,584 ,584

t i:: .'' . 1,58,1 16,128

7,47 7,287 7287 400 400 400 25 25 25

Repaia & mintenarce

Ac@unting & legal

TeleptsB6 Uiltis ktsurarc

Td6 (r*l k{s6t

400 50 5@ ?5 50 100 00 00 250 150 0

Bank & l,,lErchant

,lO0 50 5oo n5 50 100 0 31 NO 50 't50

1E,17J 11,733 't1,675 11,445. 11,151

1l?34 't1,164 E,mz 377 3n 3n

ctrlal purch6e (speciry)

Vl. Operational Plan

Licensing/Fees/Pennits: $15O/month Legal & Professional Fees: $S0/month lnsurance: $1O0/month

Vll. Management and Organization

Professional and Advisory Support

Avaitablity Willing to Sign

lX. Startup Expenses and Capitalization

Vlll. Personal Financial Statement

2,500 2,500 2,000 2,000

Locatlon and Admin Exoenses

Advertlsinq and Promotlonal Expenses

X' Financial Plan

12 Month Profit & Loss Projection Projected Cash Flow

Cash Flow (12 months)

Colloge Grmeday Experience, LLC

|'.....-'.:.....,'.....-::.;,;1.;:...::'l':;.....l.';......1...j.ll..:..,:,::l::.illl 17,0@ 1/t,s5o l2,l0o: 12,1001 12,100 12,1@ 14,550

17dlo 17,000 17,000 17,000

:l' ti.-::'ir ,'t:: :i i

Totil c8h Avethbh (bef;c eEh out)

r,.1 .-...,' .1,,',,

..t ., :,. a..t ' .. : .f,:, .l , r,584: 1,s84 1,684 16,t28

Purchss (spcif9 Porchas (specin

87,111 3,600 3oo

53,500 2,a00 600 6,000

1oo 1oo roo 0 0 1,516

Bnk & tlorchant F*c UeN:/Fes/Prmil:

so ;o so so 50 s{r 50 n 'rso rs{t 15{r tso' rs{t 'r5{l 150 tso

0 18,546 12,r1O 12,052 :1,W 0 -48 6,332 4,169 2&7

',t1,828 11,611. 12,141 20,179 18,819

DcU (end of mnth)

Accounts Pa!,abls (6om) Deprcclstion

Opening Day Balance Sheet

Total Current Assets Fixed Aseets Machinery & Equipment

Total Fixed Assets Other Assets

Total Other Assets Total Assete

Owners' Equity (Net Worth) Total LiabilitieE & Net Worth

12,200 12,200 12,200

-----9299 Breakeven Salcs Rovenur $ Breakeven Sales Unitg