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CHAPTER I

THE PROBLEM & ITS BACKGROUND

Introduction

As the 21 st century continues to unfold, tourism has been in great development

due to modern communication and transportation improvements; making tourism as easy

as traveling from state to state, region to region or country to country.

Because

of

the

emerging

growth

of

tourist

travels

in

the

Philippines,

cultural/heritage sites and ecotourism destinations are one of the great attractions for

domestic and international tourists. Ecotourism and historical tourism play vital roles in

the employment of people living in the areas; furthermore maintaining the characteristics

of the attractions in good condition.

The Tourism Act of 2009 states that one of its objectives is to encourage activities

and programs which promote tourism awareness, preserve the country’s diverse cultures

and heritage, and instill a sense of history and culture of tourism among the youth and

populace.

Furthermore, it aims to develop the country as a prime tourist hub in Asia as well

as a center of world congresses and conventions by promoting sustainable tourism

anchored principally on the country’s history, culture and natural endowments, and

ensuring the protection, preservation and promotion of these resources.

history, culture and natural endowments, and ensuring the protection, preservation and promotion of these resources.

According to the Department of Tourism, an average of 3.52 million tourists have

visited the country in the year 2010 surpassing the year target of 3.3 million; indicating

that the Philippines is attracting more tourists in the coming years.

In the past 10 years, San Miguel, Bulacan has not been part of the ecotourism

drive of the government on including it as one of the tourist destinations in the country.

The municipality has not developed into a country-known’’ diverse town in contrast to

its natural characteristics and cultural/heritage history compared with other destinations

like Vigan in Ilocos Sur and Calamba in Laguna.

Tourists who visit a particular spot may find the place interesting if a specific

characteristic of the place will give them satisfaction for a particular need or want.

Tourist satisfaction should then be given immense importance for the attraction to be a

successful tourist spot.

Tourist satisfaction should be given great attention because tourists who find their

money not worth the experience may find other tourist places to visit and therefore,

facilities and services rendered in a place should be always looked upon.

Tourist preferences should always be considered to achieve their satisfaction

because satisfied tourists are most likely to become loyal and will eventually repeat

visiting the place and this can attract more potential tourists in the future.

The purpose of this study is to specifically assess the level of satisfaction of the

tourists visiting the ecotourism and cultural/heritage sites found in San Miguel, Bulacan.

Statement of the Problem

Among the towns found in the 3 rd District of Bulacan, San Miguel is one of the

potential destinations that can draw tourist arrivals and be known to be one of the

preferred places to be visited by tourists in Region III. The town is rich in natural,

cultural, historical, agricultural and gastronomy tourism. The main problem is that tourist

arrival in San Miguel, Bulacan is relatively low amidst the presence of natural and

historical attractions the town has. Therefore, a study should be conducted to determine

which tourist facilities and services should be prioritized and produced to cater tourist

needs and wants.

Significance of the Study

The study will benefit the tourism industry of the Municipality of San Miguel,

Bulacan in developing their tourist attractions and will help them in formulating plans

which targets potential tourists in the future. This research would help them determine

which facilities or services should be produced or prioritized to further improve their

tourism industry and will also serve as a guide to which tourist-related areas should be

given further attention and maintenance. In relation, there has been a limited study about

the relation of tourist satisfaction and tourist destinations in San Miguel, Bulacan making

this study helpful in understanding tourist expectations and help tourism planners on

developing the tourism industry more. This will also help students taking Hotel &

Restaurant Management who plan to put up establishments aimed for tourists.

Objectives

The main objective of the study was to assess tourist satisfaction in relation to

their visit to an ecotourism attraction and historical tourist spots found in San Miguel,

Bulacan.

Specifically it aimed to:

Develop an in-depth understanding of tourist satisfaction with their

experiences in San Miguel, Bulacan

Determine the satisfaction of tourist in relation to their demographic

characteristics and individual behaviors

Scope and Limitation of the Study

This study focused on the assessment of tourist satisfaction on the natural and

historical places they visited in the town of San Miguel, Bulacan. However, comparison

of the satisfaction of the tourists against other tourist attractions is not included in this

study.

Data on tourists’ educational attainment, age, sex, and

civil status

were

collected through survey questionnaires distributed to the tourists.

The survey was limited only to the selected ecotourism and cultural/heritage

destinations in the town of San Miguel, Bulacan.

Time & Place of the Study

The study was conducted on November 2011 to February 2012 on selected

tourist destinations in San Miguel, Bulacan namely Biak na Bato National Park, Banal na

Bundok, Madlum caves and San Vicente old houses.

Definition of Terms

To better understand the study, the following words are hereby defined:

Cultural heritage. Complex of monuments, buildings and archeological sites of

outstanding universal value from the point of view of history, art or science.

Cultural tourism. Experiential tourism based on being involved in and stimulated

by the performing and visual arts and festivals.

Ecotourism. Form of sustainable tourism within a natural and cultural heritage

area where community participation, protection and management of natural resources,

culture and indigenous knowledge and practices, environmental education and ethics, as

well

as

economic

benefits

are

fostered

and

communities and the satisfaction of visitors.

pursued

for

the

enrichment

of

host

Heritage tourism. Form of visiting preferred landscapes, historic sites, buildings

or monuments. Also, experiential tourism in the sense of seeking an encounter with

nature or feeling part of the history of the place as stated by Hall and Zeppel (1990). The

word

“heritage”

in

its

broader

meaning

is

generally

associated

with

the

word

“inheritance”, that is, something transferred from one generation to another. Owing to its

role as a carrier of historical values from the past, heritage is viewed as part of the

cultural tradition of a society.

Tourist.

Person

who

travels

for

entertainment

purposes

for

more than

80

kilometers away from his/her home (World Tourism Organization, 2007).

Tourist destination. A geographical unit which tourists visits and stay at. It may

be a village, town, city, district, region, island, country or continent.

Tourist satisfaction. Significantly related to customer loyalty, repeat visitation,

and positive social communications (Beeho and Prentice 1997).

Weighted mean. A measure of central tending and a form of arithmetic mean that

gives different observations unequal weight in accordance with their unequal relative

importance.

CHAPTER II

REVIEW OF RELATED LITERATURE

According to Cruz (2007), a tourist destination is a geographical unit which

tourists visit and stays at. It may be a village, town, city, district, region, island, country

or continent. Cruz (2007) also cited that tourism is essentially a pleasure activity in which

money earned in one’s abode is spent in places visited.

Lew (1986) defines attractions as “things to see, activities to do and experiences

to be remembered.” He suggests that attractions are elements and conditions that are not

available at home that motivate tourists to venture temporarily outside of their residential

areas. The principal components of a tourism attraction are those that entice people from

other areas to travel there in order to see or do something. Victor (1989) explained that

“attractions are something which motivates tourists to visit.” Pearce (1991) provides an

operational definition of tourism attraction as being a “named site with a specific human

or natural feature which is the focus of visitor and management attention”. Prentice

(1993) cites the definition of attraction as “a site, theme or area which attracts visitors.”

Gao (1995) defines attraction as “a destination with unique features in which

visitors are interested.” However, many writers have not defined tourism in a more

precise definition which makes tourism a vast term.

According to Huh (2002), heritage tourism as a part of the broader category of

“cultural tourism” is now a major pillar of the nascent tourism strategy of many

countries. Cultural/heritage tourism strategies in various countries have in common that

nascent tourism strategy of many countries. Cultural/heritage tourism strategies in various countries have in common that

they are a major growth area, can be used to boost local culture and can aid the seasonal

and geographic spread of tourism (Richards, 1996).

Heritage/cultural tourist destinations can be towns having architectures where

heroes or wealthy families used to live. Cruz (2007) cites that tourism has provided

preservation of historical buildings and creation of museums. Developing nations realize

that their historical sites or traditional towns and neighborhoods untouched by progress

are economic assets. People travel for different reasons. Some are interested in historical

or cultural activities such as museums and monuments while others prefer the sun, sea

and sand.

As tourists are becoming more sophisticated, their need to recapture the past has

increased. Tourists have been visiting cultural/heritage sites more frequently. Following

Huh (2002), cultural/heritage tourism offers several benefits to tourists and residents, as

well as governments. First, cultural/heritage tourism protects historic, cultural, and

natural resources in communities, towns and cities. Second, it educates residents and

tourists

about

local/regional

history

and

traditions.

Through

research

about

and

development of heritage/cultural destinations, residents will become better informed

about local/regional history and traditions which can be shared with tourists. Third,

cultural/heritage tourism builds closer and stronger communities. Knowledge of heritage

provides continuity and context for communities which instills respect in their residents,

strengthens citizenship values, builds community pride and improves the quality of life.

Fourth, it promotes the economic and civic vitality of a community or region. Economic

benefits include creation of new jobs in the travel industry, cultural attractions and travel-

related establishments; economic diversification in the service industry (restaurants,

hotels/motels, bed-and-breakfasts, tour guide services), manufacturing (arts and crafts,

souvenirs,

publications)

and

agriculture

(specialty

gardens

or

farmers’

markets);

encouragement of local ownership of small businesses; higher property values; increased

retail sales; and substantial tax revenues.

According to Cruz (2007), ecotourism is another growing segment of the tourism

industry. Since tourism is now the world’s largest industry, the environment is becoming

the center of tourism development. It is also the core of tourism products. Cruz (2007)

describes ecotourism as green, natural, sustainable, alternative, appropriate and low

impact.

The Tourism Act of 2009 defines ecotourism as a form of sustainable tourism

within a natural and cultural heritage area where community participation, protection and

management of natural resources, culture and indigenous knowledge and practices,

environmental education and ethics, as well as economic benefits are fostered and

pursued for the enrichment of host communities and the satisfaction of visitors.

Ecotourism is the appropriate word describing tourism that is environmentally

focused and is composed of flora and fauna.

Huh (2002) states that there is a need to investigate the relationship between

destination attributes and tourists’ satisfaction from the tourists’ perspective in order to

gain an in-depth understanding of tourists’ attitudes and behavior after they visit

cultural/heritage destinations. Tourists express satisfaction or dissatisfaction after buying

tourism products and services (Fornell, 1992). If tourists are satisfied with the products,

they will have the motivation to buy them again or they will recommend them to their

friends.

Bitner and Hubbert (1994) describe customer satisfaction as a feeling or an

attitude of a customer towards a service after it has been used. Studies have also

confirmed that there is a relationship between service quality, satisfaction and behavioral

intentilon, and service quality and behavioral intention. According to Cronin and Mackey

(1992),

service

quality

reflects

a

consumer’s

evaluative

perceptions

of

a

service

encounter at a specific point in time. In contrast, customer satisfaction judgments are

experimental in nature, involving both an end-state and process and reflecting both

emotional and cognitive elements.

According to Oliver (1997), satisfaction is defined as the customer’s fulfillment.

It is a judgment that a product or service feature, or the product or service itself, provided

(or is providing) a pleasurable level of consumption-related fulfillment including levels

of under- or over-fulfillment. Need fulfillment is a comparative process giving rise to

satisfaction responses. Without assessment on consumer satisfaction, businesses which

render services and products to tourists will find it hard to sell and in return will mean no

revenue or in greater case, total business failure.

There is a need to investigate the relationship between destination attributes and

tourists’

satisfaction

from

the

tourist’s

perspective

in

order

to

gain

an

in-depth

understanding

of

tourists’

attitudes

and

behavior

after

they

visit

cultural/heritage

destinations. Tourists express satisfaction or dissatisfaction after they buy tourism

products and services as stated by Fornell (1992). If tourists are satisfied with the

products, then they will have the motivation to buy them again or they will recommend

them to their friends.

Tourist satisfaction for a particular destination may be the result of multiple

factors including expectations generated before and during the trip as well as perception

of the services received.

Tourist

satisfaction

is

also

significantly related to

customer

loyalty, repeat

visitation and positive social communications according to Beeho and Prentice (1997).

To

further

determine the satisfaction of tourists, their

attributes should be assessed.

behavior

and

demographic

Research shows that satisfaction can affect customer retention and also lead them

to recommend the goods or services to others. This can be applied to tourism. Therefore,

it is crucial to investigate which factors are important for tourists. Furthermore, tourist

satisfaction usually contributes to increased rates of tourist patronage, loyalty and

acquisition retention which in turn helps to achieve economic goals such as increasing

number of tourists and revenues. These factors, among others, are the reasons why tourist

satisfaction is a subject worth being studied as Akama et al. (2002) state.

Kozak and Rimmington (2000) note that tourist satisfaction is important to

successful

destination

marketing

because

it

influences

the

choice

of

destination,

consumption of products and services and decision to return. Pizam et al. (1978) state that

it is important to measure consumer satisfaction with each attribute of the destination

because consumer dis/satisfaction with one of the attributes lead to dis/satisfaction with

the overall destination.

Research about the relationship of demographic attributes on the satisfaction of an

individual are all measured so as to correlate the satisfaction of a tourist on a particular

destination. When researchers analyzed tourism attraction and tourist satisfaction with

destinations, knowing the differences influenced by demographic characteristics was a

must according to Huh et al. (2006).

Many

consumer

behavior

literatures

contain

significant

differences

in

the

definition of satisfaction. According to Giese (2000), all of these definitions share some

common elements. When examined as a whole, three general components can be

identified: 1) Consumer satisfaction is a response (emotional or cognitive), 2) the

response pertains to a particular focus (expectations, product, consumption experience,

etc.) and 3) the response occurs at a particular time (after consumption, after choice,

based on accumulated experience, etc).

As Sparks

(2002)

cites,

tourism product

is

multifaceted.

As

a result,

the

satisfaction of visitors to a destination can be impacted by a range of tourism experiences

which may derive from many sources (e.g., accommodation, use of natural attractions,

restaurants and so forth). Similarly, when using any one tourism product, there are many

aspects that influence satisfaction. For instance, the treatment provided by service

personnel, physical environment or ease with which a visitor can access the product.

Thus, the research took an approach which investigated both satisfactions with tourism

objects as well as dimensions of tourism experience.

Sparks (2002) cites that value for money is measured using visitors’ perceived

value of a product and assessment of prices paid for that product. Access is designed to

measure views on how accessible a tourism object is, as well as its hours of operations.

Service

is

measured

using

two

questions

which

sought

information

on

visitors’

perceptions of overall service levels and consistency of service delivery. The physical

environment

dimension

sought

information

about

the

actual

physical

set-up

(or

environment) of the tourism object as well as the visitors’ perceived level of safety.

Finally, communication is primarily concerned with seeking

feedback on visitors’

assessment of service personnel’s communication style and helpfulness.

According to Cruz (2007), the level of satisfaction depends on one’s expectation

of a situation as well as one’s perception of an actual situation. If the level of

expectation is higher than the actual experience, the tourist will be dissatisfied. For the

traveler to be satisfied with a product, service or situation, the level of actual experience

must be equal to or greater than the level of expectation. Hence, the level of service

given to the vacationer must be given great importance in order to assure quality

experience and high level of satisfaction that will bring the traveler back.

Furthermore, through an analysis of previous studies, this research chose tourists’

demographic and travel behavior characteristics and destination attributes in order to

determine the differences in the contribution of attributes to tourists’ satisfaction.

CHAPTER III

METHODOLOGY

This chapter focuses on research design, respondents, data gathering procedure,

and statistical tools that were used to test the association between model variables.

Research Design

To obtain data for the purpose of this study, the descriptive type of research was

employed. A survey was conducted in the selected destinations in San Miguel, Bulacan

by distributing a set of structured questionnaires to tourists who arrived. Data were

gathered from a total of 80 respondents (20 respondents from each tourist attraction). The

random sampling method was used in order to collect these data from the respondents

wherein

the

respondents

were

selected

randomly

and

survey

questionnaire

were

distributed and collected by the researcher. After collection, data were computed and

interpreted using weighted mean, scoring mode and percentage distribution.

Respondents of the Study

Randomly

selected

respondents,

specifically

non-residents

of

San

Miguel,

Bulacan, participated in the study comprised of tourists who visit the selected attractions

in San Miguel, Bulacan; giving attention to their educational attainment, sex, age,

household income and civil status.

in San Miguel, Bulacan; giving attention to their educational attainment, sex, age, household income and civil

Data Gathering Procedure

The Tourism office of the Municipality of San Miguel was given a request letter

from the school by the researcher to achieve permission to conduct survey on the areas

concerned.

Research Instrument

Collection of data was done through survey questionnaires distributed to the

random by selected tourists. This instrument

was used to determine the level of

satisfaction of the tourists in terms of the services and products they received during their

trip.

The survey questionnaire is composed of question categories such as accessibility,

accommodation, communication, environment, food and beverage establishments, price,

security, shopping and recreational facilities, and tourist personnels. Respondents rated

the subcategories on satisfaction on the service and products they received.

Information on age, sex, household income, educational attainment and civil

status of the respondents were also gathered.

Statistical Tools

The gathered data were presented based on the tourists’ responses on the survey

questionnaires. Weighted mean and percentage distribution were used as statistical tools

to interpret and arrive at the results.

1.

Weighted mean was used to distinguish which attributes of tourism highly

satisfies tourists and facilities that do not satisfy them. The formula below was

used and applied during data calculation.

WM

=

N

Where WM weighted mean

f frequency

x category rating

N total number of respondents

- summation

2. Percentage distribution was used to determine the overall share of the tourists’

demographic characteristics and travel behavior characteristics in relation to the ir

satisfaction.

Where P percentage

f frequency

 

f

P =

x 100

 

n

N total number of responses

Scoring Mode

As a guide to data interpretation, the scoring mode for the different mean of the

four tourist attractions is shown below;

Statistical Limit

Verbal Description

3.26

4.0

HS Highly Satisfied

2.51

3.25

MS Moderately Satisfied

1.76

2.50

SS Slightly Satisfied

1.00

1.75

NS Not Satisfied

CHAPTER IV

RESULTS & DISCUSSION

This chapter presents the data that were collected, tallied and

presented in

narrative with the use of tabular and graph form and were analyzed statistically through

weighted mean, scoring mode and percentage distribution. Table 1 show the calculated

grand mean of the respondents in each tourist attributes. Table 3 - 13 shows tourist

demographics and travel behavior characteristics. Verbal descriptions were also indicated

in the preceding results.

Weighted Mean Result

Table 1.Grand mean result of tourist satisfaction on the attributes connected with the tourist areas

Attributes

Grand Mean

Verbal Description

Accessibility

2.76

Moderately Satisfied

Accommodation

3.56

Highly Satisfied

Communication

2.54

Moderately Satisfied

Environment

3

Moderately Satisfied

Food and beverage establishments

2.41

Slightly Satisfied

Price

2.33

Slightly Satisfied

Security

2.14

Slightly Satisfied

Shopping facilities

2.22

Slightly Satisfied

Recreational facilities

1.94

Slightly Satisfied

Tourist personnel

2.61

Moderately Satisfied

As stated in the first specific objective of this study which is to develop an in-

depth understanding of tourist satisfaction with their experiences in San Miguel, Bulacan,

the tabulated results were found to have variation in each category (Table 1).

Respondents who sought for availability of tents and cottages and affordability

were highly satisfied with the accommodation on the place. Tourists having a tent or

cottage in the place where they are visiting can leave their things and this can also be a

venue where they can eat and relax.

This factor can be one of the major reasons for a

tourist to visit a tourist destination. Opportunely, the tourist areas where the study was

conducted were all equipped with cottages and tents and pricing was affordable enough

for customers.

With a grand mean of 2.76, accessibility with regards to the roads’ ease of

traveling and comfort

while driving to these areas was ranked to

be moderately

satisfactory due to the fact that the roads connected to these places were good enough

during travel and pavements were being built at the time. At some point however, areas

through which the roads intersect are rough and most of the time, absence of vehicles

passing by were hard to find.

The Madlum caves, Biak na Bato and Banal na Bundok the tourist areas where

absence of vehicles was recorded to be the reason why tourist-owned cars and vehicles

were used, leaving a probability of not being visited. Therefore, good roads and vehicles

should be provided.

Communication and tourist personnel play important roles in the tourism industry

being a people-oriented industry. Communication with a grand mean of 2.54 and verbal

description of moderately satisfactory implies that the hospitality and approachability of

service personnel in the areas were effective.

The environment attribute which has a grand mean of three (3) and a description

of moderately satisfactory proves that the environment in the areas have minimal or no

pollution and noise. Travelers that come from cities or nearby provinces may travel to a

place like the Madlum caves or Biak na Bato if this attribute is to be considered. Some

tourists who come from busy cities may visit these places to escape from noise and stress

and experience nature. Garbage collectors should be deployed in these areas to ensure

that wastes are properly disposed. Under the attribute environment, availability of

direction and caution signages should also be provided because ecotourism areas like

Biak na Bato and the Madlum caves are situated in a mountainous landscape, making

trekking and cave exploring safe.

The tourist personnel attribute with a grand mean of 2.61 and verbal description

of moderately satisfactory show that the tourists’ interaction with employees in the areas

are acceptable. Thus, it is very important that the personnel interacting with the tourists

should be accommodating and friendly to make the customers feel special. Employees

should be responding to the touristsneeds hospitably because they travel to the place not

just to relax and experience the environment but to be served responsibly. Personal

encounters make the travel experience for the tourists memorable and lasting.

Tourist personnel available in the areas to which tourists are in direct contact with

are tour guides. Out of the four tourist areas, three have tour guides available for tourists

to be accompanied with during their trip. There is no tour guide for the old houses in San

Vicente but are the ones who are also curators of the history of the old Spanish houses

they own. The Municipality of San Miguel can make the town known and be recognized

by tourists by providing needed tour guides and curators to make trips to these places

educational and also pass the history of San Miguel continuously from generation to

generation.

These attributes with verbal descriptions as slightly satisfactory indicates that

tourists are 26-50 % satisfied with the areas. These are therefore essential to tourists

because they make the experience delightful and worth the time.

Food and beverage establishments with a grand mean of 2.41 and described as

slightly satisfactory should be available because tourists in a certain place have the

tendency to find a pleasant place where they can eat and drink, has varied choices and

pricing is affordable. Cleanliness and sanitation should also be monitored to give the

tourists the security of getting nutritious food and served hospitably.

Price as one of the attributes had a grand mean of 2.33 and a verbal description of

slightly satisfactory. As cited by Sparks (2002), value for money was measured using

visitors’ perceived value of a product and assessment of the prices paid for that product.

Pricing for a particular product or service must be studied first, analyzing its outcomes

and possible effects as to how tourists will be receiving the product.

Security as an attribute had a grand mean of 2.14 and slightly satisfactory

description. This implies that personnel who are concerned with the safety and security of

the tourists in the areas are few or are not visible to the tourists. Tourist areas must have

security personnel and assistance centers were visitors can approach whenever they need

assistance and help during their trip.

On table 1, shopping facilities with a grand mean of 2.22 and

satisfactory

as

verbally

described

implies

that

tourists

find

that

there

is slightly

is

limited

establishment where they can buy souvenirs or there is no variety of products. Tourists

express satisfaction or dissatisfaction after they buy tourism products and services,

Fornell (1992).

If tourists are satisfied with the products they bought, they will have the

motivation to buy these products again or they will recommend them to their friends.

Tourists have the tendency to buy products as they travel to a certain place. They may

look for products that are in connection with their trip so as to take home the memory of

their trip to that particular place.

Recreational facilities as one of the attributes and had a grand mean of 1.94 and a

verbal description of slightly satisfactory implies that facilities where a tourist can have

recreation achieved 2650 % of their expectation. The areas may lack facilities that the

tourists can use for recreation aside from the usual sightseeing in the area. These facilities

would make the area generate income, attract more potential visitors and above all,

satisfy the tourists visiting the area.

Percentage Distribution Result

Table 2. General assessment of respondents on the areas as tourist attractions

Answer

Frequency

Percentage

Yes

77

96.25%

No

3

3.75%

In connection with the overall satisfaction of the tourists, table 2 shows the

general assessment of the respondents on the attractions San Miguel, Bulacan as tourist

destinations. Majority of the tourists answered yes on the question asking if great

improvements should be rendered to improve their satisfaction. The satisfaction of the

tourists

who

experienced

the

trip

would

improve

if

the

attributes

cited

in

the

questionnaires will be also enhanced and improved.

This result can summarize the result of the overall satisfaction of the tourists

being satisfactory in terms of the indicated attributes. To provide excellent services and

facilities, assessment of tourists’ satisfaction is a good guide which planners can rely on.

Table 3. Frequency and percentage of tourists for every area in terms of sexual orientation

 

San

       

Sex

Vicente

Old Houses

Biak na

Bato

Banal na

Bundok

Madlum

Caves

Percentage

Male

7

12

11

11

50%

Female

13

8

9

9

50%

Results of the frequency of tourists based on their sexual orientation show that

there are more males than females visiting Biak na Bato, Banal na Bundok and the

Madlum caves (Table 3). Visits to the old houses of San Vicente were mostly by females

implies that males prefer eco-tourism areas. The percentage of the male and female

tourists in the table shows that there is equal percentage of the male and female tourists.

The fact the both sexes travel to the tourist attractions found in San Miguel, Bulacan can

be used by the management of the areas to consider the different needs of both sexes

regarding facilities which will cater to their differing preferences.

Accessibility is also a factor why more males are visiting the areas that are

somewhat far from main roads, noting the situation of the roads where small vehicles

(i.e., motorcycles, tricycles) are the main modes of transportation available on the place.

It can also be noted that males find the old houses of San Vicente not satisfactory.

Table 4. Weighted mean result of attributes based on sexual orientation

 

Male

Female

Attribute

WM

VD

WM

VD

   

Moderately

 

Moderately

Accessibility

2.57

Satisfied

2.79

Satisfied

   

Slightly

 

Slightly

Accommodation

2.35

Satisfied

2.20

Satisfied

   

Slightly

 

Slightly

Communication

2.41

Satisfied

2.44

Satisfied

   

Slightly

 

Moderately

Environment

2.45

Satisfied

2.90

Satisfied

Food and beverage establishments

 

Slightly

 

Moderately

2.25

Satisfied

2.54

Satisfied

   

Slightly

 

Slightly

Price

2.23

Satisfied

2.18

Satisfied

   

Slightly

 

Slightly

Security

2.03

Satisfied

2.22

Satisfied

   

Slightly

 

Slightly

Shopping facilities

1.96

Satisfied

2.15

Satisfied

   

Slightly

 

Slightly

Recreational facilities

1.88

Satisfied

2.07

Satisfied

   

Moderately

 

Highly

Tourist personnel

2.59

Satisfied

3.07

Satisfied

Satisfaction of the tourists based on sexual orientation on table 4 shows that both

males and females are slightly satisfied on the attributes related to the areas. The rate of

satisfaction on the areas is 2650% which therefore implies that consideration on the

sexual orientation of the tourists needs improvement.

Table 5. Frequency and percentage of tourists for every area in terms of civil status

 

San Vicente

Biak na

Banal na

Madlum

 

Civil Status

Old Houses

Bato

Bundok

Caves

Percentage

 

Frequency

 

Single

20

 

9 16

13

72.5%

Married

0

10 4

 

6

25%

Widow

0

 

1 0

1

2.5%

As shown on table 5, tourists are mostly single. This indicates that most of the

areas possibly appeal to young tourists. Married and widow tourists on the other hand can

visit the areas to enjoy together with their families. Most singles visit the San Vicente old

houses while most married tourists visit Biak na Bato and widows visit Biak na Bato and

the Madlum caves. Singles visiting the San Vicente old houses were students who go

there as part of their school activities. Married and widowed tourists together with their

families, may view Biak na Bato and Madlum caves as places to unwind and enjoy time.

These areas should have facilities which families can use.

Table 6. Weighted mean result of attributes based on civil status

   

Single

Married

 

Widow

Attribute

WM

VD

WM

VD

WM

VD

   

Moderately

 

Slightly

 

Moderately

Accessibility

3.2

Satisfied

2.03

Satisfied

2.75

Satisfied

   

Slightly

 

Slightly

 

Slightly

Accommodation

2.42

Satisfied

2.42

Satisfied

2

Satisfied

   

Moderately

 

Slightly

 

Slightly

Communication

2.84

Satisfied

2.39

Satisfied

2

Satisfied

   

Moderately

 

Slightly

 

Moderately

Environment

2.68

Satisfied

2.43

Satisfied

2.67

Satisfied

Food and

           

beverage

establishments

1.83

Slightly

Satisfied

2.25

Slightly

Satisfied

2.5

Slightly

Satisfied

   

Slightly

     

Slightly

Price

2.48

Satisfied

2.11

Satisfied

2.5

Satisfied

Security

2.39

Slightly

1.89

Slightly

2.5

Slightly

Satisfied

Satisfied

Satisfied

Shopping

 

Slightly

 

Slightly

 

Moderately

facilities

2.26

Satisfied

2.37

Satisfied

2.67

Satisfied

Recreational

 

Slightly

 

Slightly

 

Moderately

facilities

2.17

Satisfied

1.59

Satisfied

2.67

Satisfied

Tourist

2.76

Moderately

2.72

Moderately

3

Moderately

personnel

Satisfied

Satisfied

Satisfied

Table 6 shows the weighted mean result of the tourists’ satisfaction in relation to

their civil status. With respect to civil status, results range from slightly to moderately

satisfactory indicating that the areas rendered 5075% of their expectation. For tourists to

visit again, their expectation from that area should be met, which will make them

potentially become repetitive visitors.

Table 7. Frequency and percentage of tourists for every area in terms of age

 

San Vicente

Biak na

Banal na

Madlum

 

Age

Old Houses

Bato

Bundok

Caves

Percentage

 

Frequency

 

Below 20 years old

13

3

9

9

42.5%

20-29 years old

7

10

9

8

42.5%

30-39 years old

0

7

2

2

13.75%

50 & above

0

0

0

1

1.25%

Table 7 shows that there is an equal number of tourists’ aged below 20 years old

and 20-29 years old. Different age brackets can influence touristssatisfaction especially

if facilities and amenities are not inlined with their age. Planners can base their projected

facilities and amenities to what their target tourist ages are adding that planning costs can

also be minimized if they know in advance who their common visitors are. Results of the

frequency of visitors based on age indicates that teenagers and young professionals can

be drawn to visiting San Miguel, Bulacan. It can be caused by the fact that these areas

have nice views that can help them relax and enjoy or serve as venues in celebrating with

friends or fellow workers during holidays. As previously stated, establishing facilities

that targets specific groups of tourists will attract more visitors depending on their age.

Table 8. Weighted mean result of attributes based on age

 

Below 20

20-29 years

30-39 years

50 and

Attribute

years old

old

old

above

WM

VD

WM

VD

WM

VD

WM

VD

Accessibility

2.6

SS

3.08

MS

3.14

MS

 

2 SS

Accommodation

1.93

SS

2.46

SS

2.73

MS

 

1 NS

Communication

2.35

SS

2.98

MS

2.55

MS

 

2 SS

Environment

2.75

MS

2.95

MS

2.73

MS

2.5

SS

Food and

               

beverage

2.26

SS

2.61

MS

1.87

SS

2

SS

establishments

Price

2.11

SS

2.68

MS

2

SS

2.13

SS

Security

2.03

SS

2.59

MS

1.86

SS

2.5

SS

Shopping

               

facilities

1.77

SS

3.61

HS

1.73

NS

2.5

SS

Recreational

               

facilities

1.81

SS

2.18

SS

1.34

NS

2.5

SS

Tourist

               

personnel

2.63

MS

3.03

MS

2.17

SS

2

SS

Legend: NS- Not Satisfied SS- Slightly Satisfied MS-Moderately Satisfied HS-Highly Satisfied

A result of the weighted mean of the attributes assessed by the tourists is shown

on table 8. Among the age brackets, tourists who are 3039 years old and 50 above and

are not satisfied on accommodation and shopping and recreational facilities. With a

weighted mean of 1.73, shopping facilities is described as not satisfactory by tourists

aged 3039 years old. This may be because there are minimal stores to shop and therefore

there is lack of available items to buy. Tourists included in this group can be considered

professionals who are able to buy tourism products as well. As tourists leave a place

which they visited, they would want to buy products related to the place or souvenirs

which makes their travel memorable. Also, recreational facilities as assessed by this age

group are not satisfactory, which implies that the areas lack facilities and has no safety

gears and first aid. It could also be implied that the tourists aged 3039 years old want to

find facilities that can improve their health. The results suggests that facilities and

services should be improved to enhance the satisfaction of tourists with respect to their

age. Tourist attractions could be incorporated with activities and facilities that would

cater to the needs of tourists other than the usual sightseeing a place can offer which can

also boost its marketability.

Table 9. Frequency and percentage of tourists for every area in terms of household income

 

San Vicente

Biak na

Banal na

Madlum

 

Estimated Income

Old Houses

Bato

Bundok

Caves

Percentage

 

Frequency

 

Less than

         

PHP10,000

9

18 18

18

78.75%

Less than

         

PHP30,000

8

1 2

2

16.25%

Above PHP50,000

3

 

1 0

0

5%

Results on the percentage and frequency of tourists for every area as assessed

through

their

household

income

(Table

9)

show

that

families

earning

less

than

PHP10,000 a month are the majority of tourists who visits the place. Low income

families tend to travel to these places to enjoy the site, affected by the fact that these areas

has low fees in terms of entrance, parking and cottage rent. This should be considered

because the results predict the pricing strategy that the tourist areas’ management should

consider. Income earned by a family could also predict their satisfaction of the area. High

income families tend to spend their money by how it will give them satisfaction aside

from the fact that their capability to buy tourism products is relatively higher than that of

low income families.

Frequency of the tourists for every area based on estimated household income as

shown on table 9 shows that families earning less than PHP10,000 a month is high on

ecotourism destinations. These areas may have low fees and families from this group can

afford the rates. The concentration of these tourists based on their income in connection

with the place should be considered by tourism planners in establishing business that can

be afforded by their target market to obtain a particular tourism product. Products are

items that vary in prices which should be affordable to low income families as well as

middle earning families.

Table 10. Weighted mean result of attributes based on estimated household income

 

Less than

Less than

 

PHP10,000

PHP30,000

Above PHP50,000 per month

Attribute

per month

per month

WM

VD

WM

VD

WM

VD

   

Moderately

 

Moderately

 

Slightly

Accessibility

2.77

Satisfied

2.76

Satisfied

2.25

Satisfied

   

Moderately

     

Moderately

Accommodation

2.59

Satisfied

1.69

Not Satisfied

3

Satisfied

   

Moderately

 

Moderately

 

Moderately

Communication

2.95

Satisfied

3.16

Satisfied

2.75

Satisfied

   

Moderately

 

Moderately

 

Moderately

Environment

3.19

Satisfied

2.81

Satisfied

3

Satisfied

Food and

           

beverage

establishments

2.79

Moderately

Satisfied

2.80

Moderately

Satisfied

2.42

Slightly

Satisfied

   

Moderately

 

Moderately

 

Moderately

Price

2.97

Satisfied

2.63

Satisfied

3

Satisfied

   

Moderately

 

Moderately

 

Slightly

Security

2.60

Satisfied

2.59

Satisfied

2.38

Satisfied

Shopping

 

Slightly

 

Slightly

 

Moderately

facilities

2.47

Satisfied

2.72

Satisfied

2.75

Satisfied

Recreational

 

Slightly

 

Slightly

 

Slightly

facilities

2.24

Satisfied

2.08

Satisfied

2.08

Satisfied

   

Moderately

 

Moderately

 

Slightly

Tourist personnel

3.04

Satisfied

2.84

Satisfied

2.25

Satisfied

Table 10 shows tourists’ satisfaction in relation to their household income. It can

be implied that satisfaction can be varied as influenced by household income particularly

tourists who

earn

less

than

PHP30,000

a

month.

They are

not

satisfied

on

the

accommodation, which shows that there is lack of accommodation available to them and

affordability is not good. Tourists may want to find a place where they can spend their

trip for a couple of days or so. Respondents in this study came from places not in or near

San Miguel, Bulacan and the possibility of staying for a couple of days could be their

option. In terms of accommodation, it could be derived that there is a need to improve the

areas because not all visitors are from or living near San Miguel, Bulacan.

Table 11. Frequency and percentage of tourists for every area in terms of educational attainment

 

San Vicente

Biak na

Banal na

Madlum

 

Educational

Attainment

Old Houses

Bato

Bundok

Caves

Percentage

 

Frequency

 

Doctorate degree or w/ unit in doctoral

0

0

0

0

0%

Masteral degree or w/ unit in masteral

0

0

0

0

0%

College graduate

5

8

6

2

26.25%

College

         

undergraduate

1

8

7

15

38.75%%

High school level

14

4

7

3

35%

Elementary level

0

0

0

0

0%

Table 11 presents the percentage and frequency of the tourists based on their

educational attainment. There is an average percentage of tourists with formal education.

Linked to the said fact, these groups of tourists possess varied expectations on the place

in relation to their educational attainment levels.

Results of the frequency of visitors in every area based on their educational

attainment

as shown on table

11

show that

tourists who

are under

high school

graduates/undergraduates mostly visiting the old houses of San Vicente. This is because

most of them are students having a trip as a part of their school activities which in

particular may be connected to heritage sites as areas where history can be learned.

College graduates visiting the area of Biak na Bato travel to the place in connection to

their profession where as some of them go there for journalism purposes or documenting

the area for photography. Knowing the kind of possible visitors, tourism planners can

derive ideas on what amenities should be provided.

Table 12. Weighted mean result of attributes based on educational attainment

 

College Graduate

 

College

High School Level

Attribute

Undergraduate

WM

VD

WM

VD

WM

VD

   

Highly

 

Moderately

 

Moderately

Accessibility

3.26

Satisfied

2.87

Satisfied

2.94

Satisfied

   

Moderately

 

Slightly

 

Slightly

Accommodation

2.64

Satisfied

2.48

Satisfied

1.84

Satisfied

   

Moderately

 

Slightly

 

Slightly

Communication

3.05

Satisfied

2.8

Satisfied

2.22

Satisfied

   

Moderately

 

Moderately

 

Moderately

Environment

3.04

Satisfied

2.95

Satisfied

2.82

Satisfied

Food and

           

beverage

establishments

2.54

Moderately

Satisfied

2.42

Slightly

Satisfied

2.26

Slightly

Satisfied

   

Moderately

 

Slightly

 

Slightly

Price

2.82

Satisfied

2.27

Satisfied

1.80

Satisfied

   

Slightly

 

Slightly

 

Slightly

Security

2.43

Satisfied

2.34

Satisfied

2

Satisfied

Shopping

 

Slightly

 

Moderately

 

Slightly

facilities

2.36

Satisfied

2.47

Satisfied

1.81

Satisfied

Recreational

 

Slightly

 

Slightly

 

Slightly

facilities

1.98

Satisfied

2.17

Satisfied

1.80

Satisfied

   

Moderately

 

Moderately

 

Slightly

Tourist personnel

2.52

Satisfied

3.17

Satisfied

2.07

Satisfied

Table 12 shows the results of weighted mean of the attributes based on the

touristseducational attainment. Tourist destinations attract visitors because of their

natural beauty and characteristics. The satisfaction of tourists depending on what they are

expecting to see in a place will determine their possibility of returning back to the place.

Tourists who finished high school level who mainly visit the old houses of San Vicente

are slightly satisfied with the attributes of the area.

Developing interest in the place makes this group one of the tourists to be

prioritized. As suggested, educational and school trips should be developed in San

Miguel

for

its

rich

culture

showed

in

their

architectures.

College

graduate

and

undergraduate tourists are satisfied with the attributes of the place.

This means that

improving the area more will further attract more tourists.

Table 13. Frequency and percentage of tourists for every area in terms of travel party

 

San Vicente

Biak na

Banal na

Madlum

 

Travel Party

Old Houses

Bato

Bundok

Caves

Percentage

 

Frequency

 

Organized group

10

6

5

1

27.5%

Friends and

         

relatives

9

6

5

15

43.75%

Family members

1

7

9

3

25%

A couple

0

0

1

0

1.25%

Alone

0

0

0

1

1.25%

The concentration of organized groups visiting the areas was mainly on the old

houses of San Vicente because schools usually visit the place as part of their school

activities (Table 13). The frequency of tourists with friends and relatives as their travel

party mostly visit the Madlum caves because the area is ideal in having picnics at the side

of the river followed by cave explorations after. Family members have high visitation rate

at Banal na Bundok because the area is said to be religious and additionally, there is a zoo

which is suitable for a family. Organized groups are also one of the travel in the tourist

areas with a percentage of 27.5% they are the second type of group of tourists visiting the

areas. They visit the tourist areas to enjoy time with their colleagues and classmates.

Thus, the areas concerned should produce amenities that can be enjoyed by both parties,

which can be either sports facilities or venues where groups of friends, families or clans

of relatives can celebrate or have tour activities like camping or mountain trekking.

Results shown in figure 1 indicate that there is a repetition of visit on the tourist

attractions found in San Miguel, Bulacan. Frequency of visit to a particular place can be a

sign that there is effective tourism, making previous travelers influence other travelers to

visit the place. The level of satisfaction of the tourists who visited the place before should

be higher than the second time they will be travelling again to the place to make their

experience even more satisfying to them.

No

 

63.75%

 

Yes

36.25%

0

25

Percentage 50

75

100

Figure 1. Result of percentage distribution in terms of repeat visit at the areas

Figure 2 shows the percentage of the number of times a tourist has been on the

place. Most tourists have gone to the areas two to four (2-4) times before, higher than the

percentage of tourists that who have been on the place 510 times before. This means that

the respondents have visited the areas for the second time and that the tourists this time

has learned about the place. This could lead to the conclusion that managements of the

establishments should have a further understanding of their customers because second

time visitors may be developing interests to visit the areas more often.

100% 50% 35 25 17.5 5 0% More than 10 5-10 times 2-4 times once
100%
50%
35
25
17.5
5
0%
More than 10
5-10 times
2-4 times
once
Percentage

times

Figure 2. Result of percentage distribution in terms of count of visits at the areas

Travelling with friends and relatives (43.75%) as shown in figure 3 can be

interpreted that these group of tourists find these areas as to where they can enjoy visiting

with, accompanied with their friends and relatives. They may find these areas where they

can celebrate or experience the site as an area that can give them pleasure and experience

other than what they do in everyday life.

Percentage of the source by which tourist found information about the place is

shown on figure 3. Results indicate that majority of the tourists knew about the place

through word of mouth this implies that there is low publicity about the places. Many of

the tourists cited that word of mouth is the major means of knowing about the areas. To

make a tourist place marketable, the management should exert effort on advertising their

place for it to be marketed to potential tourists. The results manifest why tourist visits in

San Miguel, Bulacan is low despite the fact that it has attractions that can compete with

other tourist destinations offering the same amenities and facilities.

61.25% 15% 10% 7.5% 5% Word of Printed Television Internet Others Mouth Materials
61.25%
15%
10%
7.5%
5%
Word of
Printed
Television
Internet
Others
Mouth
Materials

Figure 3. Result of percentage distribution based on source by which tourists learned about the place

CHAPTER V

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary

On every category related to tourist satisfaction, the results are presented based on

verbal description used in this study. Attributes based on the tourists’ experience and

assessment on the areas can be summarized that the whole tourist experience is slightly

satisfactory for them. Satisfaction of tourists can also be affected by their demographics

in terms of sex where preference of males and females is significant. On estimated

household income, those earning less than PHP10,000 a month are satisfied with the

facilities. Those earning PHP30,000 below a month were moderately satisfied with the

facilities and amenities while tourists who earn PHP50,000 a month are also moderately

satisfied with the same attributes. Civil status is also significant because the results show

that singles, married tourists and widows have different preferences when the attributes

of a place is concerned. However, they all prefer to visit areas in line with ecotourism. On

travel behaviors, there are repetitive visitors which is an indication that the tourist areas

are gaining more tourists. Results also show that groups of friends together with their

relatives visit San Miguel, Bulacan and they have knew the places through word of

mouth.

Conclusions

Based upon the results, tourists have varied satisfaction levels based on each

weighted mean result and verbal description. On provision facilities and amenities,

tourists are slightly satisfied. The attributes that either meet or do not meet the needs of

the tourists should therefore be studied carefully.

Tourist demographic characteristics in terms of sex, civil status, age, educational

attainment and estimated household income affect the level of satisfaction of tourists

differently. This should therefore be studied as well. Travel behavior characteristics also

affect satisfaction because it can be considered in predicting the type of tourists. Satisfied

tourists tend to travel back to the place as indicated by their count of visit, usual travel

group and source by which they found information about the areas.

Recommendations

This study provides information on tourist satisfaction based on attributes related

to the tourist areas and gives opportunities to the beneficiaries to study the areas they

must improve to give tourists great experience.

Based on the results, tourism-related establishments with facilities and amenities

aimed for visitors should develop an in-depth understanding of what tourist from a

tourists deem satisfactory in a tourist spot.

For other researchers, distribution of additional questionnaires to a greater number

of tourists in a place is important to further assess the respondents for greater observation

and feedback about their satisfaction and expectations.

LITERATURE CITED

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Cruz, Z. 2007. Principles of Tourism I.

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APPENDICES

Appendix A. Sample survey questionnaire

APPENDICES Appendix A. Sample survey questionnaire Republic of the Philippines BULACAN AGRICULTURAL STATE COLLEGE

Republic of the Philippines BULACAN AGRICULTURAL STATE COLLEGE INSTITUTE OF MANAGEMENT Pinaod, San Ildefonso, Bulacan

INSTITUTE OF MANAGEMENT Pinaod, San Ildefonso, Bulacan Directions: Please write down your answers on the space

Directions: Please write down your answers on the space provided or place a check inside the parenthesis where appropriate.

Part I. Tourist’s Demographic Characteristics

Name (optional):

Name of Tourist Place:

Date:

Do you reside in San Miguel, Bulacan? Yes ( ) No ( )

Gender: ( ) Male ( ) Female Civil status:

Age:

( ) below 20 yrs old ( ) 20-29 yrs old

Estimated household income:

( ) Less Php10, 000.00

(

) Single

( ) 30-39 yrs old

( ) Less Php30, 000.00

(

) Married

( ) 40-49 yrs old

( ) Above Php50, 000.00

(

) Widow

( ) 50 and above

Educational Attainment:

(

) Doctorate degree w/ unit in doctoral

( ) College under graduate

(

) Masteral degree or w/ unit in masteral

( ) High school level

(

) College graduate

( ) Elementary level

Part II. Travel Behavior Characteristics

1.

Is it your first visit in this place? ( ) Yes ( ) No

If no, how many times have you visited

4. In what types of sources did you

2.

this place before?

find information about this place?

(

) Once ( ) 2-4 times ( ) 5-10 times ( ) More than 10

( ) Internet ( ) T.V.

3.

Which of the following best describes your travel party?

) Printed materials ( ) Word of mouth

(

 

(

) Others

 

(

) Alone ( ) A couple ( ) Family members ( ) Friends and relatives ( ) Organized groups

5.

Are you a foreign tourist? ( ) Yes

( ) No

 

Part III. Instruction: Please read the survey questionnaire listed below by putting a check on the appropriate column for the following.

4

Highly Satisfied

means that the tourist is 76 - 100% satisfied in the facilities and services available in the area

3

Moderately Satisfied

means that the tourist is 51 75% satisfied in the facilities and services available in the area

2

Slightly Satisfied

means that the tourist is 26 50% satisfied in the facilities and services available in the area

1

Not Satisfied

means that the tourist is 0 25% satisfied in the facilities and services available in the area

 

Attributes

 

4

3

2

1

Accessibility

 

i. ease of mobility

       

ii. availability of transport vehicle in the area

       

Accommodation

 

i.

availability of lodging house, motels, tents and cottages

       

ii.

affordability

       

Communication

 

i.

service personnel's hospitality and approachability

       

Environment

 

i. pollution free surroundings

       

ii. free from noise

       

iii. availability of direction and caution signages

       

Food and Beverage Establishment

 

i.

availability of varied choices

       

ii.

affordability

       

iii.

pleasantness of the establishment

       

Price

i. affordability

       

ii. discount promos

       

Security

i. visibility of law enforcers

       

ii. presence of tourist assistance center

       

Shopping Facilities

 

i. availability of stores to shop in the place

       

ii. availability of novelty items and souvenirs in the area

       

iii. available varieties to choose from

       

Recreational Facilities

 

i. availability of sports facilities

       

ii. availability of safety gears and gadgets

       

iii. availability of first aid and medical assistance during emergency

       

Tourist Personnels

 

i.

availability of tour guides

       

According to you, should great improvements need to be carried out to enhance your satisfaction with San

Miguel, Bulacan as a tourist destination?

( ) Extremely Yes

( ) Extremely No

Appendix B. Letter of request

Appendix B. Letter of request 43

Appendix C. Sample survey questionnaire with answer from respondent visiting Biak na Bato

44-- HHiigghhllyy SSaattiissffiieedd 33-- MMooddeerraatteellyy SSaattiissffiieedd 22-- SSlliigghhttllyy
44-- HHiigghhllyy SSaattiissffiieedd
33-- MMooddeerraatteellyy SSaattiissffiieedd
22-- SSlliigghhttllyy SSaattiissffiieedd
11--NNoott SSaattiissffiieedd
45

Appendix D. Sample survey questionnaire with answer from respondent visiting Banal na Bundok

44-- HHiigghhllyy SSaattiissffiieedd 33-- MMooddeerraatteellyy SSaattiissffiieedd 22-- SSlliigghhttllyy
44-- HHiigghhllyy SSaattiissffiieedd
33-- MMooddeerraatteellyy SSaattiissffiieedd
22-- SSlliigghhttllyy SSaattiissffiieedd
11--NNoott SSaattiissffiieedd
47

Appendix E. Sample survey questionnaire with answer from respondent visiting the Madlum caves

44-- HHiigghhllyy SSaattiissffiieedd 33-- MMooddeerraatteellyy SSaattiissffiieedd 22-- SSlliigghhttllyy
44-- HHiigghhllyy SSaattiissffiieedd
33-- MMooddeerraatteellyy SSaattiissffiieedd
22-- SSlliigghhttllyy SSaattiissffiieedd
11--NNoott SSaattiissffiieedd
49

Appendix F. Sample survey questionnaire with answer from respondent visiting the old houses of San Vicente

44-- HHiigghhllyy SSaattiissffiieedd 33-- MMooddeerraatteellyy SSaattiissffiieedd 22-- SSlliigghhttllyy
44-- HHiigghhllyy SSaattiissffiieedd
33-- MMooddeerraatteellyy SSaattiissffiieedd
22-- SSlliigghhttllyy SSaattiissffiieedd
11--NNoott SSaattiissffiieedd
51

Appendix G. Documentation

Appendix G. Documentation Figure 4. Respondent from Biak na Bato while answering the survey questionnaire Figure

Figure 4. Respondent from Biak na Bato while answering the survey questionnaire

from Biak na Bato while answering the survey questionnaire Figure 5. Respondents from the Madlum caves

Figure 5. Respondents from the Madlum caves while answering survey questionnaires

Appendix H. Curriculum vitae

Personal Background Name

:

Mark John L. Abo

Age

:

21 years old

Nationality

:

Filipino

Gender

:

Male

Civil Status

:

Single

Father

:

Mariano P. Abo

:

Marcela L. Abo

Mother Contact Number

:

09052920059

Educational Background Tertiary

:

Bachelor of Science in Hospitality Management Bulacan Agricultural State College Barangay Pinaod, San Ildefonso, Bulacan

 

2008-2012

Associate in Hospitality Management Bulacan Agricultural State College Barangay Pinaod, San Ildefonso, Bulacan

2008-2010

Secondary

:

Laboratory High School Bulacan Agricultural State College Barangay Pinaod, San Ildefonso, Bulacan

 

2003-2007

Elementary

:

San Ildefonso North Central Elementary School Barangay Poblacion, San Ildefonso, Bulacan

1997-2003