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CAVITE TOURISM PLAN

Enriching Cavites Tourism


I. RATIONALE II. BACKGROUND OF CPTB, Inc.

The Council is an independent body free from political and religious domination. It is formed through the inspirational guidance of Gov. Remulla to implement programs and projects aligned with the efforts of the Provincial Government.

III. MISSION IV. OBJECTIVES/GOALS


(i) To broaden the base for dialogue and collaboration between policy makers, businesses, trade unions, the government, social partners, civil Council, academics and other stakeholders on Corporate Social Responsibility (CSR);

(ii) To develop effective strategies and approaches to promote CSR in Cavite (iii) To conduct research and surveys and publish best practices on CSR; (iv) to establish a CSR Institute and offer learning, benchmarking, and capacity building opportunities on CSR; and (v) To facilitate the implementation and follow up of CSR through sectoral networks or other appropriate groupings.

V. SWOT ANALYSIS: Status of Cavite tourism

STRENGTHS Accessible to the international airport Culture and History Climate Natural Resources Hospitable people Safe Resorts, spa, restaurants and beaches Abundant natural food resources Variety of Activities and Attractions Brand Awareness PRESENT WEAKNESSES Traffic Public facilities Professional tour guides

FUTURE OPPORTUNITIES Tourism business Product development Cultural and historical development Retreat and recreational facilities development Development program for the maintenance of natural resources Improvement of public and private infrastructures FUTURE THREATS Politics Immediate and sufficient funding Children in conflict with the law Out of school youth Lack of knowledge in the history and culture Preservation VS industrialization VI. VISION

VII. GUIDING PRINCIPLES AND VALUES 1. COLLABORATION 2. ADVOCACY 3. VIABILITY 4. INTEGRITY 5. TRENDSETTER 6. EXCELLENCE VIII. MEMBERSHIP/AFFLIATIONS
The CPTB is the collective voice of the Province of Cavite Tourism industry in the Philippines. CPTB is an association that addresses your concerns and helps protect your interests and develop your business. CPTB serves as your direct conduit at the national, regional, provincial and international levels. In consonance with our national affiliations thru the Department of Tourism (DOT) and other international bodies in the future. CPTB serves as your watchdog, monitoring national, regional, provincial and international activities and trends. CPTB alerts its members on developments threatening or hindering business growth and profitability. Learning from your peers CPTB brings you direct contact, information, tips and suggestions from members province wide. Benefit from this opportunity to stay on top and attuned with national issues. Meetings, Events, Seminars CPTB offers you a good selection of meetings, forums, seminars and special events annually. These are opportunities, which allow you to network directly and personally with top decision makers in the tourism and business community. Focus Groups, Special Committees Together with our many partners, CPTB convenes special focus groups to identify issues and trends that shape our industrys future and offer solutions.

IX. FRAMEWORK

OBJECTIVES/ GOALS

CPTB

PTO

STAKEHOLDERS MEMBERS AFFLIATES

OPG LEGISLATIVE DEPED LGUs

ACCREDITATION, PROJECTS AND EVENTS

OUTPUTS 1. Increase number of visitors (Local and Foreign) 2. Improved services 3. Product development 4. Employment

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