Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) company, a leader in home & personal

care products and foods & beverages. HUL's brands are spread across 20 distinct consumer categories, touching lives of every 2 out of 3 Indian. It has employee strength over 15000 & 1200 managers. It has created widespread network through its 2000 suppliers & associaties.There 75 manufacturing locations in India itself. It caters its wide range of products to 6.3million outlets. It has market capitalization of 11.5billion. Brands Home & personal care:- Under this it has brands that caters to every income segment of population. In this segment it has brands like Lakme, Axe, Pepsodent, Surf Excel, Wheel, Lux, Dove, Fair & Lovely & many more. Foods & Beverages:-Under this segment it has brand like Kissan, Knnor Soups, Annapurna, Kwality Walls, Brooke Bond & Lipton. It has also launch water purifier with the name Pureit. The FMCG market is set to treble from $11.6 billion in 2003 to $33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash, etc in India is low indicating the untapped market potential. Companies present in FMCG segment like HUL, Dabur, ITC, Godrej & many more have potential to acquire market share. Milestones achieved

Five of HUL's leading brands Lux, Dove, Pears, Clinic Plus and Sunsilk won the Reader's Digest Trusted Brand 2008 Awards. Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most Trusted Brands 2008 survey HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable Environmental Initiatives. HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet - American Express Corporate Awards 2007.

1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires ownsales force. 1942 Unilever takes firm decision to "train Indians to take over junior and senior management positions instead of Europeans". 1943 Personal Products manufacture begins in India at Garden Reach Factory. 1944

Reorganisation of the three companies with common management but separate marketingoperations. 1947 Pond's Cold Cream launched. 1951 Mr. Prakash Tandon becomes first Indi an Director. Shamnagar, Tiruchy, and GhaziabadVanaspati factories bought. 1955 65% of managers are Indians. 1956 Three companies merge to form Hindustan Unilever Limited, with 10% I n d i a n e q u i t y participation. 1957 Unilever Special Committee approves research activity by Hindustan Unilever. 1958 Research Unit starts functioning at Mumbai Factory. 1959 Surf launched. 1961 Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205 managers areIndians. 1962 Formal Exports Department starts. 1963 Head Office building at Backbay Reclamation, Mumbai, opened. 1964 Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilk shampoolaunched. 1965 Signal toothpaste launched; Indian shareholding increases to 14%. 1966 Lever's baby food, more new foods introduced; Nickel catalyst production begins; Indians h a r e h o l d i n g i n c r e a s e s t o 1 5 % . S t a t u t o r y p r i c e c o n t r o l o n V a n a s p a t i ; T a j M a h a l t e a launched. 1967 Hindustan Unilever Research Centre, opens in Mumbai. 1968 Mr. V. G. Rajadhyaksha takes over as Chairman from Mr. Prakash Tandon; Fine ChemicalsUnit commissioned at Andheri; informal price control on soap begins.

1969 Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched 1971 Mr. V. G. Rajadhyaksha

presents plan for diversification into chemicals to Unilever SpecialCommittee - plan approved; Clinic shampoo launched. 1973

Mr. T. Thomas takes over as Chairman from Mr. V. G. Rajadhyaksha. 1974 Pilot plant for industrial chemicals at

Taloja; informal price control on soaps withdrawn;Liril marketed. 1975 Ten-year modernisation plan for soaps and

detergent plants; Jammu project work begins;statutory price control on Vanaspati and baby foods withdrawn; Close-up

toothpastelaunche d. 1976 Construction work of Haldia chemicals complex begins; Taloja chemicals

unit beginsfunctioning. 1977 Jammu synthetic Detergents plant inaugurated; Indian shareholding

increases to 18.57%. 1978 Indian shareholding increases to 34%; Fair & Lovely skin cream launched. 1979

Sodium Tripolyphospate plant at Haldia commissioned. 1980 Dr. A. S. Ganguly takes over as Chairman from Mr. T. Thomas;

Unilever shareholding inthe company comes down to 51%. 1982 Government allows 51% Unilever shareholding.

1984 Foods, Animal Feeds businesses transferred to Lipton. 1986 Agri-products unit at Hyderabad starts functioning -

first range of hybrid seeds comes out;Khamgaon Soaps unit and Yavatmal Personal Products unit start production. 1988

Launch of Lipton Taaza tea. 1990 Mr. S. M. Datta takes over as Chairman from Dr. A. S. Ganguly. 1991

Surf Ultra detergent launched. 1992 HUL recognised by Government of India as Star Trading House in Exports.

1993 HUL's largest competitor, Tata Oil Mills Company (TOMCO), merges with the companywith effect from April

1, 1993, the biggest such in Indian industry till that time. Merger ultimately accomplished in December 1994; Launch of Vim bar; Kissan

acquired from theUB Group. 1994 HUL forms Unilever Nepal Limited, HUL and US-based Kimberley-Clark Corporationform

50:50 joint venture Kimberley-Clark Lever Ltd. - to market Huggies diapers andKotex feminine care products. Factory set up at Pune in

1995; HUL acquires Kwality and

Milkfood 100% brandnames and distribution assets. HUL introduces Wall's. 1995 HUL and Indian cosmetics major, Lakme Ltd., form

50:50 joint venture - Lakme Lever Ltd.; HUL enters branded staples business with salt; HUL recognised as Super Star TradingHouse.

1996 Mr. K. B. Dadiseth takes over as Chairman from Mr. S. M. Datta; Merger of Groupcompany, Brooke Bond Lipton India

Limited, with HUL, with effect from January 1; HULintroduces branded atta; Surf Excel launched. 1997 Unilever sets up International

Research Laboratory in Bangalore; new Regional InnovationCentres also come up. 1998 Group company, Pond's India Ltd.,

merges with HUL with effect from January 1, 1998.HUL acquires Lakme brand, factories and Lakme Ltd.'s 50% equity in Lakme Lever Ltd.

2000 Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins the Unilever Board; HUL acquires

74% stake in Modern Food Industries Ltd., the first public sector company to be disinvested by the Government of India. 2002

HUL enters Ayurvedic health & beauty centre category with the Ayush range and AyushTherapy Centres. 2003

Launch of Hindustan Lever Network; acquisition of the Amalgam Group 2005 Launch of "Pureit" water purifiers 2006

Brookefields food operations moved to Mumbai 2007 Company name formally changed to Hindustan Unilever Limited after receiving

theapproval of share holders during the 74th AGM on 18 May 2007Sales of Brooke Bond and Surf Excel each cross the Rs 1,000 crore mark

2008 HUL completes 75 years on 17th October 2008

PRESENT STATURE Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touchingthe lives

of two out of three Indians with over 20 distinct categories in Home & Personal Care Productsand Foods & Beverages. The companys

Turnover is Rs. 20, 239 crores (for the 15 month period J a n u a r y 2 0 0 8 t o M a r c h 3 1 , 2 0 0 9 )

. HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goodswith strong local roots in

more than 100 countries across the globe with annual sales of 40.5 billion in2 0 0 8 . Unilever has about 52%

shareholdin g in H U L . Hindustan Unilever was recently rated among the top four companies globally in the list of Global

TopCompanies for Leaders by a study sponsored by Hewitt Associates, in partnership with Fortunemagazine and the RBL Group. The

company was ranked number one in the AsiaPacific region and inIndia.The mission that inspires HUL's more than 15,000 employees,

including over 1,300 managers, is to addvitality to life". The company meets everyday needs for nutrition, hygiene, and personal care, with brandsthat

help people feel good, look good and get more out of life. It is a mission HUL shares with its parentc o m p a n y, Unilever, which holds

52.10% of the e q u i t y . HULs heritage dates back to 1888, when the first Unilever product, Sunlight, was introduced in

India.Local manufacturing began in the 1930s with the establishment of subsidiary companies. They merged in1956 to form Hindustan

Lever Limited (The company was renamed Hindustan Unilever Limited on June25, 2007). The company created history when it offered

equity to Indian shareholders, becoming the firstforeign subsidiary company to do so. Today, the company has more than 360675

resident shareholders.HUL s brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Sunsilk, Clinic, Closeup,Pepsodent,

Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls are household namesacross the country and span many categories -

soaps, detergents, personal products, tea, coffee, brandedstaples, ice cream and culinary products. They are manufactured in over 35 factories,

several of them in backward areas of the country. The operations involve over 2,000 suppliers and associates. HUL'sdistributio n network covers

6.3 million retail outlets including direct reach to over 1 million.HUL has traditionally been a company, which incorporates latest technology in all

its operations. TheHindustan Unilever Research Centre (now Hindustan Unilever Research Centre) was set up in 1958.HUL believes that an

organisations worth is also in the service it renders to the community. HUL focuses

on hygiene, nutrition, enhancement of livelihoods, reduction of greenhouse gases and water footprint. It isalso involved in

education and rehabilitation of special or underprivileged children, care for the destituteand HIV-positive, and rural development.

HUL has also responded in case of national calamities /adversities and contributes through various welfare measures, most

recent being the relief andrehabilitation of the people affected by the Tsunami disaster, in India.HULs Project Shakti is a rural initiative

that targets small villages populated by less than 2000individuals. Through Shakti, HUL is creating micro-enterprise opportunities for

rural women, therebyimproving their livelihood and the standard of living in rural communities. Shakti also provides healthand hygiene

education through the Shakti Vani programme. The program now covers 15 states in Indiaand has over 45,000 women entrepreneurs in its fold, reaching

out to 100,000 villages and directlyr e a c h ing to 150 million rural consumers . HUL also runs a rural health

programme, Lifebuoy Swasthya Chetana. The programme endeavours toinduce adoption of hygienic practices among

rural Indians and aims to bring down the incidence of diarrhoea. It has already touched 120 million people in approximately 50,

676 villages across India.If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded

inidentifying itself with Indian aspirations and needs in every walk of life.
HUL company profile
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