Overview
Portfolio Management NPD Strategy New Products Process Lifecycle
Management
Portfolio Management
lesson 1: Overview Planning Literature definition Relation to Strategy
Overview
Portfolio Management
Choose winning NPD projects
How
Define : vision mission (NP) strategy (NP goals) Define criteria for winning projects (use NP strategy)
Overview
continued
2. Assure balance
Bubble diagrams
PV
3. Maximize value
NPV, ECV, IRR
ECV D
Timing
5
Success factors
Two critical success factors for a company to succeed at new products:
Planning
Week 10 + 11 February Lesson 1 + 2 : kick off, NPD Proces, Funnel, Judging projects
Week 13 18 February Lesson 3 + 4 + 5 + 6: Gate criteria, Tools to select NPD Projects, Scoring Models, Information criteria, Bucket method
Lesson 11 + 12 + 13 : Commercial value, probability of commercial success, tools uses in portfolio Management
Literature
Key to NPDP certification exam: Winning at New Products, 3rd edition, 2001, R.G. Cooper.
Chapter 8.
Extra (for those involved in Portfolio Management): Portfolio Management for New Products, 2nd edition,
R.G. Cooper.
NPD for MRIU 2011-2012
Definitions
Portfolio = set, collection
Product portfolio (PDMA Handbook)
The set of products and product lines the firm has placed in the market.
Portfolio management is about resource allocation to achieve new product objectives. Robert G. Cooper
NPD for MRIU 2011-2012
Project 1
Project 6
Project 5
Project portfolio
NPD for MRIU 2011-2012
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Strategic arenas
Strategic Arenas
Technologies
(core competences)
(attractive)
Markets external
internal
SWOT
Strengths Weaknesses Opportunities Threats
NPD for MRIU 2011-2012
11
Background
Situation analysis
Vision mission
Now
Present Markets Current Products Core Competences
Future Time
Strategy
Investments
Strategic goals
Stated intents w.r.t. future products and markets . . . .
.....
Projects
Portfolio Management
NPD for MRIU 2011-2012
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Strategic arenas
13
Strategic arenas
Product Life Cycle
14
End of lesson 1
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