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  • Research Questionnaire IB

    Diunggah oleh

    Tejaswini Kondawar
    171 tayangan3 halaman
    The document appears to be a questionnaire analyzing trends in consumer purchasing patterns related to organized food and grocery retail in Pune, India. It collects demographic information about respondents and asks questions to understand shopping behaviors and preferences when purchasing food and grocery items from organized retail outlets versus traditional mom and pop stores. Key areas of focus include factors influencing store selection, spending habits, payment methods, brand preferences, and the impact of atmospheric elements on shopping experiences.

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    The document appears to be a questionnaire analyzing trends in consumer purchasing patterns related to organized food and grocery retail in Pune, India. It collects demographic information about respondents and asks questions to understand shopping behaviors and preferences when purchasing food and grocery items from organized retail outlets versus traditional mom and pop stores. Key areas of focus include factors influencing store selection, spending habits, payment methods, brand preferences, and the impact of atmospheric elements on shopping experiences.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    171 tayangan3 halaman

    Research Questionnaire IB

    Diunggah oleh

    Tejaswini Kondawar
    The document appears to be a questionnaire analyzing trends in consumer purchasing patterns related to organized food and grocery retail in Pune, India. It collects demographic information about respondents and asks questions to understand shopping behaviors and preferences when purchasing food and grocery items from organized retail outlets versus traditional mom and pop stores. Key areas of focus include factors influencing store selection, spending habits, payment methods, brand preferences, and the impact of atmospheric elements on shopping experiences.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 3

    Questionnaire Analysis of Trends in Consumer Purchasing Patterns with Special Reference to Organised Food & Grocery Retail in Pune

    Region

    1. Name of the respondent: 2. Gender: Male 3. Age:

    Female

    18-28 yrs

    29 -39 yrs

    40-50yrs

    51yrs -60yrs

    60yrs and above

    4. Occupation: Student Part-time Fulltime Retired Self-employed Unemployed

    5. Marital status: Married

    Single


    Agree 4 Strongly Agree 5

    6. Annual income (in Rs. lakhs per annum) 7. I usually like to shop in: Organized Retail Outlet 8. Mom & Pop Store/Kirana Store

    What attracts you to buy in a Org. Retail Outlet? Rate them on scale of 1-5. Strongly Disagree 1 Disagree 2 Neutral 3

    Sl. Parameters No. 1 2 3 4 5 6 Convenience & Accessibility Variety of the Product Brand Name Credit Facility Quality Product range Special

    7 8 9 10 11 12 13

    offers/schemes/Discounts Ambience Leisure/Spending time Longer store hours After Sales Service Parking Space Corporate Social Activities Website Information

    9. How frequently do you visit the Organised Retail outlet in a month? Daily Once a Week Twice a Week Once in 10 days Once in fortnight Once in a month

    10. What is the percentage expense to Food and Grocery of the total expenditure for the month excluding rent (if any)? <10 % 10-20% 25-30% 30-40% 50% >50%

    11. How much do you spend each time you visit the Org. retail outlet to buy F&G? Less than Rs. 1000 Rs. 1000 3000 Rs. 3000 - 5000 Rs. 500010000 >Rs. 10000

    12. What is your preferred mode of payment? Cash Credit Card Food coupons/vouchers

    13. Select the one which best answers your selection of choices of brands in F&G segment? Sl. Parameters No. 1 I stick to a particular Brand 2 I seek variety while shopping 3 I change brands based on Discounts and Freebies available 4 I choose only quality products 5 I choose whatever is readily available Strongly Disagree Disagree Neutral Agree Strongly Agree

    14. Do you think the expenditure towards F&G has risen while purchasing from Org. Retails than purchasing from Kirana stores? Yes

    No

    15. If yes, why? ---------------------------------------------------------------------------------

    16. Rate the below Atmospherics that attracts you to go to an Org. Retail outlet for purchasing F&G? Sl. Parameters Strongly No. Disagree 1 Lighting plays a great role in increasing footfall 2 Music plays a great role in increasing footfall 3 Aroma plays a great role in increasing footfall 4 Aesthetics plays a great role in increasing footfall 5 Store layout plays a great role in increasing footfall Disagree Neutral Agree Strongly Agree

    17. Which amongst the following best describes your buying behaviour? Sl. Parameters Strongly No. Disagree 1 I usually make a list before buying 2 I generally dont make a list and buy things that I require 3 I always go to check out whats new and buy instantly 4 I am an impulsive buyer 5 I am very price/budget conscious Disagree Neutral Agree Strongly Agree

    18. Give your opinion on whether the Org. retailing culture be promoted or not.

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