FOODS AND MTR FOODS. SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DIPLOMA IN MANAGEMENT 2010-12
ACKNOWLEDGMENT
I express my sincere thanks to my project guide Mr. AMIT GUPTA , Department of Management. For guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project.
I would take this opportunity to thank all my family members for their helps & suggestions during the course of project work. I am also thankful to all my friends who gave me constant & continuous inspiration to complete this project.
CONCEPT
Ready to Eat Meals like already cooked or prepared lunch & dinner are relatively new products which came in market only a few years back and are now sold through retail general stores in especially made sealed aluminum laminates. The retorting or sterilization process ensures the stability of the Ready-to-Eat foods in retort pouches, on the shelf and at room temperature. The application of sterilization technology completely destroys all potentially harmful micro-organisms, thereby making sure that the food product has a very long shelf life over 12 months and needed no refrigeration. When customer needs to eat, the food item pouch is either put in microwave oven to warm it or keep in heated water for a few minutes and then serve to eat. Such ready to eat meals have been especially given to soldiers in army of many countries who require carrying their rations while on war front or while located far away from their main unit. The advertisements like, "Hungry Kyaa" are adding zest to the market by popularizing such food items which are precooked and free from any preservative, and yet have a long shelf life of over 12-months. These food items are normally selling in pouches, well packed in cardboard printed boxes of small book size and carry about 300 grams of cooked food at a price of about Rs. 40 to 200 in foreign market depending upon the type of dish packed. One packet of vegetable dish is normally sufficient for one meal for three persons and therefore falls in economic zone of consumers preferences.
Primary data
Primary data consists of original information gathered for specific purposes at hand. These are gathered for a specific purpose or for a specific research project. Primary data was collected online as well as manually. A survey questionnaire was made on Google Documents and the link was mailed to the sample. Additionally, to the sample that were not net savvy printouts of the questionnaire was distributed and the result was compiled.
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Secondary data
Secondary data consists of information that already exist and that were being collected in the past for some other purposes. Secondary data used in this study were collected from external sources like books, blogs, wiki etc,
ready to eat foods. Main motivation for these ready to eat foods is fast growing foreign market. Retail outlet culture is now growing rapidly in India. Shelf life of these foods are at least 12-18 months. Quality, Taste and Flavor of these foods remains as good as fresh up to the expiry date. Women wanting to spend more time out of the kitchen. More working bachelors staying away from homes. Cost effective in comparison to the Indian cuisine served by the restaurants in foreign countries.
We are here going to study the comparative analysis of ready to food products of ITC ltd. Foods and MRT foods.
The Foods business is today represented in 4 categories in the market. These are:
Ready To Eat Foods Staples Confectionery Snack Foods In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands:
BIBLOGRAPHY
http://www.hinduonnet.com/thehindu/mp/2004/06/http://www.statusa.gov/mrd_a.ns f/vwNoteIDLookup/NT0003CA62/$File/X_413629.PDF?OpenElement http://www.tsmg.com/media-and-press-releases/219-ready-to-eat-foods-market-inindia.html http://www.indianfoodindustry.net/ http://www.thehindu.com/2007/10/24/stories/2007102454651900.htm http://www.oppapers.com/essays/Ready-To-Eat-Food-Industry/198352 10/stories/2004061000130300.htm http://www.thehindubusinessline.com/2003/11/24/stories/2003112400740300.htm http://www.marketresearch.com/product/display.asp?productid=2552630&SID=632 29650-463567436-