DOWNTOWN OAKLAND ASSOCIATION BOARD OF DIRECTORS MEETING WEDNESDAY, MAY 4, 2011 THE CLOROX BUILDING 1221 BROADWAY 16TH

FLOOR CONFERENCE ROOM

Present: Chris Curtis/Metrovation, Martin Ward/Old Oakland, Michelle Lane/ Old Oakland, Ke Norman/Nailphoria, Anagha Dandekar Clifford/Wendel Rosen, Aliza Gallo/City of Oakland, Don Rogers/CIM, Mary Padilla/CBRE, Laurie Berberich/CAC, Julia Sherwin/Haddad Sherwin, Neeta Puthanveetil/Marquee Lofts, Michael McGuire/CCIG, Maureen Malone/Clorox, Kate Nyland/Clorox, Joseph Gallardo/Madison Park Financial

Excused Absence: JC Wallace/SKS Staff: Marco Li Mandri/Executive Director, Steve Snider/District Manager, Andrew Jones/District Services Coordinator, Victoria Decker/Office Manager Elizabeth Clark/FAB

General Counsel:

PR Consultant: Tim Gallen and Nancy Amaral/Gallen Associates Minutes: Discussions held and decisions made by the Interim Board of Directors SUBJECT Call to order- Chris Curtis, Vice President Approval of the minutes of March 3rd, 2011 DISCUSSION Introductions were made and Chris called the meeting to order. The minutes of the March 3rd meeting were presented to the board for review. ACTION?

Introduction of new businesses, property

The following upcoming events were announced: Worship My Tacos or Die on May 7th, Bike Away
DOWNTOWN OAKLAND ASSOCIATION

Laurie moved and Michelle seconded the motion to approve the minutes of the March 3rd meeting as presented. The motion was approved unanimously/ No action taken.

388 19th Street Oakland, California 94612 Phone 510.238.1122 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org

owners, public comment

Financial report

Updated Board Roster Staff requests the allocation of an amount not to exceed $1600.00 from contingency for office repairs/upgrades

From Work Day on May 12th, and the next InOak Mixer also on May 12th. Aliza Gallo announced the Friends of the Oakland Parks event at the Rotunda tonight from 5:30-8:30. She also announced the Inner City Advisors Breakfast on May 20th at which Pandora as one of the fastest growing inner-city businesses. Oakland-based PS Print, Numi and Blue Bottle Coffee were also included in the national list. Marco referred the board to JCs proxy on 14 of the agenda packet. Tori referred to the financial report on pages 1213 of the agenda packet. Tori highlighted the prior year balance carry forward of $169,118.02, the anticipated 94% assessment revenue of $878,186.00 and the total income of $1,047,304.02. Tori explained that she had reorganized the DISI Expenses category to include a total DISI Projects subtotal of $58,500.00 and a DISI Special Events subtotal of $41,500.00. The total DISI budget is $100,000.00. Within the DISI Projects category, Tori explained a variance related to the Old Oakland Tree Lighting project and indicated that further discussion would occur later in the meeting. The Total ORG expenses of $222,864.04 and Total SOBO expenses of $673,042.00 were also noted. Marco noted that the contingency or unallocated amount had been moved into a Special Projects line item, leaving a Net Income of zero. He explained that when projects come up now, such as the shuttle, funding will come from the Special Projects line item. Marco explained that the second installment from the city, in the amount of $356,607.00, had been received on May 3rd. Marco requested the non-compliance report from Aliza to determine if the latest installment includes public installments. We should have a better idea in a month or two if we are on track to meet our projected budget for the year. Julia Sherwin asked that staff send agenda packets out several days prior to the meetings so that she has time to review. The updated DOA board roster was not included in the packet. Tori will email it out to all board members following the meeting. Andrew explained that staff is requesting an additional $1600.00 from each organization for office related expenses in addition to the $500.00 budgeted for the year. The funds will be used to

Martin moved and Don Rogers seconded the motion to approve the financial report as presented. Julia Sherwin abstained.

Tori to distribute updates roster to the board. Laurie moved and Neeta seconded the motion to authorize the

including alarm system expansion, purchase of new desk and computer, window repair and display for auxiliary office.

Grant Task Force -New chair: Chris Curtis

expand alarm system coverage, repair a broken window and install a window display in the auxiliary office. Staff also wishes to purchase an additional desk and computer for the primary office. There was discussion about how best to allocate the funds. It was decided that we would run a variance on the office furniture and equipment line item and that an explanatory note would be included to reflect the expense is offset by the Special Projects line item. The board was asked to consider a recommendation from the Joint Org. Committee to appoint Chris Curtis as Drew Lisacs replacement for Chair of the Grant Task Force.

allocation of an amount not to exceed $1600.00 from Special Projects.

-Back of BART Program at 19th and Broadway, pilot project

Transition Report from NCA to OVM and 2012 update

ORG Committee minutes April 13th Expansion updates-Steve Snider (Clarion, County Building, Washington St.)

Marco explained that part of our urban ecology orientation is to focus in on the beautification of the ledges on the back of BART entrances. Andrew explained that the ledges (benches) attract loitering and other unsavory activities and that a way to limit that would be to place planter boxes atop the ledges. These would be installed and maintained by the CBDs. Andrew indicated that as these ledges are BART property and that he and Deborah Boyer are working with Laura Giraud of BART to get authorization to proceed with the project. Andrew has received the first round of designs and will send them to BART for review. Once approval is granted, the planters will be installed on the corner of 20th and Broadway. The project will begin in LMUDA, as they have the budget for it, and then the hope is to add more in both districts as budget allows. Marco reviewed the process for seeking a new executive director and explained that he will be presenting a job description to the Org. Committee next week. The expectation is to have interview scheduled in July and August and candidates brought to the board in September. Marco referred the board to the minutes of the April 13th Joint Org. Committee meeting on pages 17-20 of the agenda packet and asked them to review. Steve explained that the Clarion has, from the very beginning, been interested in joining the district, but inclusion is impeded by the County

Anagha moved and Michelle seconded the motion to confirm Chris Curtis as the new chair of the Grant Task Force. The motion was approved unanimously. No action taken.

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Shuttle Request - fund existing operation, allocation of $16,000 from unallocated

Date of Annual Breakfast June 9th, 8:00am Kaiser Center

Update from Ted Tarver

building in between it and the district boundary. Marco sent an email to Nancy OMalleys office regarding inclusion of the County building and has received no response to date. Steve met earlier in the week with Jeremy from the EBALDC group, and, generally speaking he is supportive of the efforts, but wants to see the assessment. EBALDC will make a decision through their board once they are informed of the assessment amount. Martin Von Durante owns the Levende building, inclusive of Rattos and Steve has been trading calls and emails with him. Steve doesnt know if he is anxious for inclusion of just curious at this point. The goal is to close the gap between 8th and 10th on both sides of Washington St. Marco referred to page 18 of the agenda packet and reviewed the two requests from the city for shuttle funding. The initial request is for $16K form each district and the additional request is for $15K from each district to supplement expanded evening service. The recommendation from the Organization Committee was to support the original request for $16K from each district. Michelle asked about ridership data and Aliza indicated that she could provide a report with that information. Aliza thanked staff and ambassadors for their assistance with the April marketing campaign that resulted in a 300 + person increase in ridership. Neeta Puthanveetil voiced her perspective, as a resident of downtown Oakland, that she would love to see the hours extended into the evening. She indicated that if the shuttle hours were extended, residents of downtown that work in San Francisco could actually use it to go out at night. You cannot see an increase in ridership unless the service is available. The planning for the Second Annual Breakfast Meeting is moving forward. Staff is sending out invitations and taking care of day of logistics in terms of catering and rentals. Steve is working closely with Deborah, JC and our service providers to compile photos and create a narrative for the event. Attendance is strongly encouraged. Ted read aloud a letter from Officer Campos, expressing his appreciation of Ted and the security ambassadors for their role in taking a

Anagha moved and Laurie seconded the motion to allocate $16K from the Special Projects line item to fund existing shuttle operation. The motion was approved unanimously.

No action taken.

No action taken.

Update on clock unveiling, Wednesday, May 11th at 10:30 am

Landscaping of medians, 8th and 13th St.

Hiring of muralist to deal with graffiti

robbery suspect into custody- a wanted parolee, with two prior robbery convictions. Officer Campos stated that this is a perfect example of great teamwork and what can be accomplished when OPD and Block by Block work together. Marco indicated that the letter should be read by either JC or Deborah at the Annual Breakfast. Ted explained that the crooks are beginning to figure out the ambassadors schedule and are intentionally waiting until the end of shift to break in to cars, etc. Ted said that this illustrates the effectiveness of the program. Per Marcos request, Ted recounted an incident involving a stolen laptop and the commendable efforts of an off-duty security ambassador. The laptop was recovered after the ambassador noticed suspicious behavior and reported it to the on duty team leader who apprehended the suspects after they were observed discarding the laptop. Andrew invited everyone to the corner of 17th and Broadway on Wednesday, May11th at 10:30 a.m. for the unveiling of the restored art deco clock. The banners and the hanging plants will be among the other projects to be highlighted. The event will be a quick snapshot of the beautification efforts the districts have been investing time and effort in over the last year or so. Andrew updated the committee on median redevelopment and explained that he met with DOA SOBO chairs to identify priority projects, including the median from 8th-11th and hanging plants in Downtown. Andrew has drafted an RFP and is putting it out for bid. Andrew explained that there is a problem in that our permit does not include any median work. Work on the medians will be outside of the CBD realm as medians are not in the public rights of way, they are city property. We have pursued this effort previously with The Adopt- a- Spot to no avail, and now seek approval from the PWA and the Mayors office to proceed. If we plant the medians, the city could just pull them out and there is no irrigation in place so we would have to maintain them. Andrew explained that due to an increase in graffiti, especially in the Downtown, the maintenance crew is using considerably more paint and supplies than usual to stay on top of abatement. Hiring muralists to paint the walls

No action taken.

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Allocation of $3K from contingency to reimburse DISI Misc. line item for payment of City contribution to Old Oakland Tree-Lighting Project

may act as a deterrent as taggers tend not to graffiti over the work of other artists. Steve met recently with muralists and is working to identify locations. The goal is to make these walls a community asset rather than a blight that chews through paint. Tori explained that Michelle Lane had approached the DISI Committee last year with a proposal to fund permanent tree lighting on 9th and Washington, the estimated cost of which was $3K. Aliza Gallo suggested that we use funds owed to the City for formation costs and lower our debt from $6900.00 to $3900.00 to the City. The Org. Committee approved the funding and the board was asked to reaffirm that decision. The board approved the expenditure, but it was not paid out in 2010. With Carmens approval, we used $3,000.00 from the DOA DISI Misc. line item to reimburse PSAI. We are asking that $3K be moved from unallocated to that line item.

13th St. Task Force report, approval of concept

Chris presented the 13th Street renderings prepared by Sudhish Mohindroo to the board. The drawings represent a vision of an idealized 13th Street-specifically the block between Franklin and Oakland City Center. He explained that if the board wishes to move forward with the project, they need to approve the drawings as presented. Upon board approval, the Mayor would be approached for an endorsement and then funding could be pursued
Tim distributed a handout outlining completed projects and projects currently underway to the board. Tim explained that they have drafted a press release for the Spring Unveiling event on May 11th and they hope to have several media outlets present to cover the event. Tim mentioned a recent article in the SF Business Times about how technology is beginning to flourish in the Bay Area and there was specific mention of Downtown Oakland as an emerging digital district. He emphasized the need to get Oakland more on the map as a tech center-green tech, med tech and nano tech and indicated that he is working on an article to that effect. Marco called attention to the district e-blast on pages 21-23 of the agenda packet. Tim explained that the goal with the e-blast is to strike

Anagha moved and Neeta seconded the motion to allocate $3K from contingency to reimburse the DOA DISI Misc. line item for payment of City contribution to Old Oakland TreeLighting Project. The motion was approved unanimously. Don moved and Martin seconded the motion to approve the 13th Street concept. The motion was approved unanimously. Tori to resend resized digital drawings to the board. No action taken.

Gallen Neilly report

Land Use Committee meeting with City officials to discuss role of the committee

Land Use Meeting with Doug Boxer

Conceptual Plan on Land Use Committee, priorities to be determined and using this as a basis for the next 7 years of the district

Other

Next Meeting

a purposeful balance of lifestyle and business content. He acknowledged the efforts of office staff and volunteers in preparing the e-blast. Anagha explained to the board that members of the Land Use Committee had met with city planning staff to gain insight into their vision and scope of decision making, and how we can form a partnership with them to promote and project our land use agenda through the city process. Please see minutes of the meeting on pages 2627 of the agenda packet. LUC met with Doug Boxer, former planning commission chair, who gave us insight into the workings of the planning commission, political insights and how to accomplish the goals we have in regards to the district and its land use. Please see minutes of the meeting on pages 2830 of the agenda packet. Anagha recently met with Indrajit and Marco to fine tune the Land Use Conceptual Plan. She explained that they were able to focus it down quite a bit it terms of identifying priorities, such as what kinds of land use we wish to promote in the district(s). She explained that she will be working with staff and Marco to create a document that outlines our position and can be distributed to the city and to people seeking land use change or use change to a property. Marco referred to a letter to Drew Lisac on pages 15-16 of the agenda packet. The letter, written by JC and Deborah, expresses their desire for assistance in building a cooperative working relationship with the Mayor. August 3rd, 2011-Oakland Marriott, 3rd Floor Conference Room

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Minutes taken by: Tori Decker, Staff, Downtown Oakland Association and Marco Li Mandri, Primary Consultant, Downtown Oakland Association