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The main objective of the study is to analyse the customer satisfaction level and obtain the ways to retain the. It is more economical to keep customers than to acquire new ones. Customer retention is a tool that banks can use to gain a strategic advantage and survive in today's ever-increasing banking competitive environment.
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A Study on Customer Retention at Canara Bank, Palani
The main objective of the study is to analyse the customer satisfaction level and obtain the ways to retain the. It is more economical to keep customers than to acquire new ones. Customer re…