CHINA BAKED FOODS MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011

INTRODUCTION
This report discusses the baked foods market in China mainly from the following sections. - Size of Baked Foods Market in China Based on Zeefer's China Market Size Formula, by the analysis on China baked foods market size, industry sales revenue and domestic baked foods output in 2008 - 2010, this report presents a picture of the real development of baked foods market in China and changes in the overall market size. - Hot Areas of China Baked Foods Market Based on the comparison and analysis on China's baked foods production and import in different provinces or cities, this report points out those hot areas in China for baked foods market deserve most attention. - Top 10 Enterprises in China Baked Foods Industry Based on the comparison and analysis on top 10 leading enterprises in China baked foods industry in terms of sales revenue, market share and number of employees, the report shows their positions in the baked foods market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Baked Foods Market This report analyzes the baked foods market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of baked foods product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported baked foods products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

concentration ratio of the current baked foods market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Baked Foods Products In this section, the report includes the main source countries / regions of imported baked foods products for China and their market shares, the domestic destinations of imported baked foods products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced baked foods products and shares of these destinations, major origins of the exported baked foods products and their shares. - Baked Foods Industry Standards in China The report lists relevant national standards and/or industrial standards concerning baked foods products generally accepted in the baked foods industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Baked Foods Importers in China The report lists 10 major importers for baked foods products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Baked Foods Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Baked Foods Market Report presents the current situation, the growth rate and profitability of the baked foods industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

Sample Page

AllChinaReports.com the first stop to explore China market

CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE BAKED FOODS MARKET SIZE ...............................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR BAKED FOODS PRODUCTS ACROSS CHINA .......................................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BAKED FOODS PRODUCTS............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED BAKED FOODS PRODUCTS ....................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................29 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................31 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37 7.1 LUOHE LINYING QINQIN FOOD CO., LTD. ..........................................37 7.2 PEPSICO FOOD (CHINA) CO., LTD...........................................................37 7.3 ORION FOOD CO., LTD. ..............................................................................38 7.4 OISHI (CHINA) CO., LTD.............................................................................39 7.5 ANYANG JIANGFENG FOOD CO., LTD. .................................................39 7.6 LUOHE HENGDA FOOD CO., LTD. ..........................................................40 7.7 SHANGHAI CHRISTINE FOOD CO., LTD. ..............................................40 7.8 LABI XIAOXIN (FUJIAN) FOOD INDUSTRY CO., LTD. ........................41 7.9 JI'NAN DALI FOOD CO., LTD.....................................................................42 7.10 FUJIAN FUMA FOOD GROUP CO., LTD................................................42 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

CHAPTER 3 HOT SPOTS FOR BAKED FOODS PRODUCTS ACROSS CHINA

Figure 5 Nationwide distribution map of baked foods mfg. enterprises above designated size across China

Heilongjiang 18 Jilin 23 Liaoning 78

Xinjian 11

Inner Mongolia 17 Hebei

Beijing 58 Tianjin 18

Qinghai 1

Ningxia 6

Shanxi 12 28

43 Shandong 206

Gansu 8 Shaanxi Tibet 1 Sichuan 57

Henan 174 Hubei 81

36 Chongqing Guizhou 7 Hunan 58

Jiangsu Anhui 77 Shanghai 75 86 Zhejiang 74 Jiangxi 27 Fujian 97

1-5 6-9 10-29 30-69 70-129 130+

Yunnan 17

Guangxi 21

Guangdong 160

Hainan 4

1 6 10 30 70 130

Shandong, Henan and Guangdong are the major production bases for baked foods in China. From Jan. to Nov. 2010, enterprises engaged in baked foods production above designated size in the above three areas added up to 540
Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org 10

Sample Page

AllChinaReports.com the first stop to explore China market

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign baked foods mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 1079 in term s of the num ber of oreign-funded 291 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 1579 of 1368 num bers of foreign-funded 315 325 enterprises

1254

Private oreign-funded State-owned 20.58% Others Private oreign-funded 79.42% State-owned Others

570 291 20 198 53% 27% 2% 18%

18% 2% 27%

53%

786 18% 315 1% 19 23% 248 57% 23% 1% 57% 18%

19% 942rivate 1% 325 nded

17 295 60% 21% 1% 60% 19%

21%

2008 Private Foreign-funded Others type of ow nership State-ow ned

2009

2010 Foreign-funded Others

In 2010, among the 1,579 baked foods mfg. enterprises above designated size across China, 325 are foreign enterprises, accounting for about a share of 20.58% of all. In terms of the number of enterprises, there were 10 foreign

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

29

Order Form
Report Name: China Baked Foods Market Report Report Type: Price, Format and Licence:

US$ 680 US$ 1020 US$ 1700

for Single User in PDF for Five Users in PDF for Enterprise License in PDF

If you wish to order this report online, please visit the following link. It is simple, safe and faster: http://www.allchinareports.com/food/canned-foods/china-baked-foods-market-report.html

Contact Details:
Mr Mrs Ms Email Address: Job Title: Address: City: Tel: Zip Code: Fax: Country: Organization: Given Name: Family Name:

Payment Details:
Pay by Credit Card
Visa Cardholder's Name: Card Number: Expiry Date: Cardholder's Signature: CVV Number: Master Card American Express JCB

Pay by Wire Transfer: Please transfer funds to: BANK NAME: CHINA MINSHENG BANKING CORP., LTD. SWIFT BIC: MSBCCNBJ ACCOUNT NO.: 0103014170023494 ACCOUNT NAME: BEIJING ZEEFER CONSULTING LTD. BANK ADDRESS: Fuchengmen Branch, CHINA MINSHENG BANKING CORP., LTD. The first floor, No. 2, Fuchengmen Wai Avenue, Xicheng District, Beijing, P.R.China, Zip Code: 100037

Please fax this order form to:

If you have any question please contact us at:

+86 10 87750776
Telephone: +86 10 68324716

Email: Service@allchinareports.com