PART 1 INTRODUCTION

INTRODUCTION TO THE INDUSTRY

Since cocoa has been commercially planted in Malaysia in 1950s, the cocoa processing sector can be seen it growth tremendously in early 1970s. Currently, Malaysia is the fifth largest cocoa processor in the world. Malaysia cocoa products such as cocoa butter, cocoa powder, as well as chocolate are exported to over 80 countries across the world. One special characteristics of Malaysia cocoa butter is the high melting point, which is beneficial for chocolate products in warm countries. Most of the local chocolate industry products are good of quality, accepted by many with Halal certification. The objective of the Malaysian Cocoa Board (MCB) - federal statutory research and development agency under the Ministry of Plantation Industry and Commodities - is to develop the cocoa industry in Malaysia to be well integrated and competitive in the global market. There also supervise and coordinate any cocoa related activities that cover processing, storage regulatory and marketing. Besides that, almost every year, there is Malaysia Chocolate Fair to support as well as to promote the local chocolate industry to the global market. Thus, this subsequently will stabilize the cocoa price as well as the local cocoa supply to the global market. Now days, there are many improvements and new technologies have been introduced into chocolate making industry. Through this technology, the production of chocolate have becomes more effective and efficient. Many products can be supplied in a day and there are no problems to fulfill the demand from market. Based on the recent study among Malaysians, it showed that 91% of females and 87% of males consume chocolate products.

OBJECTIVE OF THE ORGANIZATION

Mission

1. To participate to all consumer life through of our product. 2. To meet the various needs of the consumer every day by selling chocolate in a consistently high quality. 3. Making people around the world eat and have fun with delicious taste of the chocolate.
Vision

1. To compete with the others chocolate company. 2. To achieve number one best chocolate in the world. 3. To attract Muslim eat halal food (chocolate) since the ingredient of the chocolate product in the current market may contain non-halal material in it. 4. To provide chocolate with healthy chocolate (herb). 5. To put Malaysia (local product) in the eyes of the world. 6. To promote local fruit taste with the mix of the chocolate.
Objective

1) Justly to compensate the employees and owners of Cioccolato Mania Enterprise. 2) Contribute to the development and growth of the country's economy and to increase the percentage of Bumiputera involves in business. 3) To create productivity among employees 4) To provide the best quality of chocolate with different flavor and variation products in order to attract more customers. 5) To be able to control at least 35% of the market share on the first years of business.

PURPOSE OF THE BUSINESS PLAN

The main purpose of this business plan is for the reference of several audiences/parties such as: 1. The Entrepreneurs (The managers)

To better understand the purpose of the business and act as guideline to manage the business effectively and efficiently.

2. Financial Institutions

Assist and help the financial institution to evaluate the capability of the proposed project and provide loan for the business.

3. Suppliers

Help convince suppliers of the viability of our business venture thus benefiting both the suppliers and our company in the long term business arrangement.

4. Company Staffs / Workers

Help workers to understand the business's goals and objectives and give a guideline to them regarding their job duties and responsibilities.

5. Customers

Persuade and influence our customers regarding the products being offered and gives assurance and confidence to them to have business with us.

BACKGROUND OF THE BUSINESS

Business name

Cioccolato Mania

Business address

G01/82, Alamanda, Putrajaya Shopping Centre, Jln Alamanda, Precint 1, 62000 Putrajaya, Wilayah Persekutuan.

Phone number

010-1234567

Type of business

Partnership

Main purpose of business

Chocolate Making Industry using local cocoa beans with different local fruit taste.

Operation Date

In progress

Registration Date

In progress

Capital

RM 550,000

Bank of Loan

Agro Bank

Business Account

115679321467

BUSINESS LOGO AND MOTTO

INTERPRETATION OF BUSINESS LOGO AND MOTTO

Company Name: Cioccolato Mania (Italian) it means Chocolate Addict.

Company Motto: It must be Chocolate! The 3 color intersect squares referring to the color of Tropicana fruits which is the main flavor of the chocolate as our first product at the time that this logo was created.

DESINATION GENERAL MANAGER OPERATION MANAGER MARKETING MANAGER FINANCIAL MANAGER HUMAN RESOURCE TRAINED WORKER

NO OF MONTHLY EMPLOYEE SALARY 1 1 1 1 1 4

EPF

SOCSO

TOTAL

NO 1

TYPE EQUIPMENT
a. COMPUTER b. AIR CONDITIONER

QUANTITY PRICE/UNIT (RM)

TOTAL (RM)

c. TELEPHONE & FAX MACHINE d. WHITE BOARD

e. CABINET/FILE FOLDERS

TOTAL FURNITURE
a. TABLE b. SOFA c. CHAIRS

TOTAL

TYPE

FIXED ASSET (RM)

MONTHLY EXPENSES (RM)

YEARLY EXPENSES (RM)

FIXED ASSET
LAND & BUILDING FURNITURE EQUIPMENT

MONTHLY EXPENSES
SALARY,EPF,SOCSO STATIONERY OVERHEAD COST TRANSPORT

OTHER EXPENSES