Anda di halaman 1dari 1

Assignment on Business Ethics

Instructions:
1. Write the answers of the questions of this assignment in your own legible handwriting. 2. No assignment will be accepted if it is in the form of typed print out. 3. Answers of each student should be in their own perspectives or in their own experiences of marketing arena. 4. Q. no.1,2 &3 are compulsory and solve any one from the remaining questions.

Deadline for submission- 30 March 2012

Marks-20(Twenty)

Q.1. What is business ethics ? Describe its nature. Is business ethics a necessity ? What are the major ethical issues that business faces today? Discuss them with suitable examples. Q.2 .What do mean by Gandhian Philosophy of Wealth Management ? Do you think that Gandhian philosophy is worthwhile in todays Business Environment. Critically explain with suitable examples. Q.3. Do you think that Corporation Excellence is based on Ethical Business Behaviour ? Critically explain with suitable examples in present scenario. Q.4. Usha, an executive in a firm of market research consultants, is assigned a massive postal market research of 30,000 respondents. The client has been assured of a thorough job. Her boss Ram Saxena tells her this can be done only if she personally cross-checks with the respondents. This would require the names and addresses of the respondents to be recorded on the response sheets. But the client has said that as the product is for personal use, the respondents should be informed that their names would not be recorded. Saxena suggests that the names should be recorded in ultraviolet ink and decoded at the office. Usha is told that if the project goes through, both she and Ram would get a promotion. Should Usha agree to this? Q.5. Gita garment Exports had a flourishing business exporting garments to the USA. Suddenly, the US administration banned the imports because they found that the garments, made of synthetic material, could cause dermatitis, a skin disease. Faced with this debacle, Gita Exports explored other markets and found that several African countries may like to import this product. The profits would be lower but the company would avert financial disaster. Should they export to Africa without confirming that there would be no risk of dermatitis? Q.6. New Wave Publishers claimed that they were a most ethical company which propagated free speech and expression of views. They were excited by a script titled Kimayana received from Mast Singh It was a full-blown account of an old palm leaf rendition of the story of the Ramayana in which Ram and Sita were brother and sister, and their relationship incestuous. The publishers felt that this had tremendous potential in the West which was looking for new variants of scholarly pornography. Mast Singh was a widely read writer whose writings thrived on the thrill of new twists to old stories. Should New Wave release the book in India and abroad?

0000**********0000