Abn Ambro Bank Final 19-09-2007

A SUMMER TRAINING REPORT IN INALSA LTD.
ON
THE CONSUMER BANKING OF ABN-AMRO BANK, INDIA AND AN ANALYTICAL REVIEW OF ITS PAST, PRESENT AND FUTURE TRENDS
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A) GURU JAMBHESHWAR UNIVERSITY, HISAR
TRAINING SUPERVISOR
MAHESH KUMAR (SALES MANAGER)
SUBMITTED BY:
ENROLLMENT NO.:
JAGANNATH INSTITUTE OF MANAGEMENT SCIENCES
ROHINI DELHI-110085
ACKNOWLEDGEMENT
A good project work requires sound knowledge of the subject concerned and skilled to make proper use of this knowledge. I am very grateful to all who equipped us with the right mindset to make us still more receptive to such knowledge and skill.
I am also sincerely thankful to Mr. Mahesh Kumar for imparting us wisdom and injecting marketing instincts in us.
TABLE OF CONTEST
Project Title Company Certificate Acknowledgement Executive Summary Introduction About the industry Range of product and services RULES AND REGULATIONS SWOT analysis (Company) Research methodology Research Objectives Data sources Primary Data Secondary data Questionnaire design / formation Sample Design Sample element / unit Extent Time Frame Sampling Frame Limitations of research Company profile Data analysis and interpretation Conclusions and findings Recommendations Annexure Bibliography
EXECUTIVE SUMMARY
Company Name: ABN-AMBRO BANK, INDIA Project Location: Greater Kailash-1 (Delhi)
A study of the consumer banking of ABN-AMRO Bank, India and an analytical review of its past, present and future trends ABN-Amro is the world's leading emerging markets bank. it employs 32,000 people in over 500 offices in more than 56 countries in the asia pacific region, south Asia, the middle east, Africa, united kingdom and the America . The bank is into serving both consumer and wholesale banking customers. the consumer bank provides credit cards, personal loans, mortgages, deposit taking activity and wealth management services to individuals and medium sized businesses. The wholesale bank provides services to multinational, regional and domestic corporate and institutional clients in trade finance, cash management, Custody, lending, foreign exchange, and interest rate management and debt capital markets. Foreign banks in India are subject to the same regulations as scheduled banks. They are permitted to accept deposits and provide credit in accordance with the banking laws and RBI regulations. Currently about 25 foreign banks are licensed to operate in India. Foreign bank branches in India finance trade through their global networks. The expertise of ABN-Ambro Bank with over 150 years' experience, global network of 500 offices in 56 countries making it one of the leading providers of treasury financial services. As the largest independent distributor of third party funds, ABN-Ambro Bank gives investors choice, unbiased evaluation of funds and a portfolio management account that matches your risk profile and investment goals.
With years of banking experience, ABN-Ambro Bank is undoubtedly in a strong position to help growing businesses sail through the complexities they may face. ABNAmbro Bank recognizes its Responsibilities lies to its staff and to the communities in which it operates. Apart from the above detailing, my project involved informal discussion with some of the executives in the field for improving the aggressive promotions which were found to be poor during the study. Also I was associated with certain marketing tasks to locate some strategic areas in the region concerned where new bank branches and Atm could be put up.
INTRODUCTION
ABOUT THE INDUSTRY

The Reserve Bank of India (RBI) is India's central bank. Though public sector banks currently dominate the banking industry, numerous private and foreign banks exist. India's government-owned banks dominate the market. Their performance has been mixed, with a few being consistently profitable. Several public sector banks are being restructured, and in some the government either already has or will reduce its ownership.
PRIVATE AND FOREIGN BANKS

The RBI has granted operating approval to a few privately owned domestic banks; of these many commenced banking business. Foreign banks operate more than 150 branches in India. The entry of foreign banks is based on reciprocity, economic and political bilateral relations. An inter-departmental committee approves applications for entry and expansion.
CAPITAL ADEQUACY NORM

Foreign banks were required to achieve an 8 percent capital adequacy norm by March 1993, while Indian banks with overseas branches had until March 1995 to meet that target. All other banks had to do so by March 1996. The banking sector is to be used as a model for opening up of India's insurance sector to private domestic and foreign participants, while keeping the national insurance companies in operation.
BANKING
India has an extensive banking network, in both urban and rural areas. All large Indian banks are nationalized, and all Indian financial institutions are in the public sector.
RBI BANKING
The Reserve Bank of India is the central banking institution. It is the sole authority for issuing bank notes and the supervisory body for banking operations in India. It supervises and administers exchange control and banking regulations, and administers the government's monetary policy. It is also responsible for granting licenses for new bank branches. 25 foreign banks operate in India with full banking Licenses. Several licenses for private banks have been approved. Despite fairly broad banking coverage nationwide, the financial system remains inaccessible to the poorest people in India.
INDIAN BANKING SYSTEM

The banking system has three tiers. These are the scheduled commercial banks; the regional rural banks, which operate in rural areas, not covered by the scheduled banks; and the cooperative and special purpose rural banks.
SCHEDULED AND NON SCHEDULED BANKS

There are approximately 80 scheduled commercial banks, Indian and foreign; almost 200 regional rural banks; more than 350 central cooperative banks, 20 land development banks; and a number of primary agricultural credit societies. In terms of business, the public sector banks, namely the State Bank of India and the nationalized banks, dominate the banking sector.
RANGE OF PRODUCT AND SERVICES
Personal Finance Credit Cards Priority Banking Investment Advisory Services
Personal Investments Insurance Deposits and Retail Services Retail FX Products
Services Services was established to create cost savings through consolidation and standardisation. It focuses on further exploiting new market solutions for support services with the aim to achieve better products and services for our clients at lower costs.
RULES AND REGULATIONS

Not only this, the bank provides the widest range of foreign currencies for your investment needs plus other products such as housing loan, insurance and unit trusts. ABN-AMRO Bank provides well-developed remote channels for your banking convenience through our 24-hour phone banking and Internet banking. Not only this when made comparison with almost all the leading banks of India, ABNAMRO Bank not only stands high among all but is giving them a fierce competition. Foreign banks in India are subject to the same regulations as scheduled banks. They are permitted to accept deposits and provide credit in accordance with the banking laws and RBI regulations. Currently about 25 foreign banks are licensed to operate in India. Foreign bank branches in India finance trade through their global networks.
SWOT ANALYSIS (ABN-AMRO BANK)

Strenghts Market position is strong Aggressive foreign bank Shareholders return has grown more than 7 times Maintains a position as a leading Asian Cash Management provider Brand - SCBs modern and dynamic look appeals to the growing middle income earners One of the most profitable MNC in India Improved product proposition Better geographic balances Multi-cultural organization that offers opportunities to good managers 8
Weakness HDFC, ICICI, ABN-Ambro Bank , Citibank and HSBC are dominant players Has disadvantage due to last entry Fewer locations as compared to other MNC banks Service delivery perception is weak Branch expansion for rapid growth Increase focus on value creation in whole banking Improve shareholders return Build market share in consumer banking as consumer banking continues to offer highest potential for growth Broadening of the demographic base Tie ups with master card networks Integrated sales and service approach Can offer a complete corporate package into under proposed corporate relationship Threats IDBI is pitching in quite aggressively Citibank is expanding in new markets Competitive products and offers from ICICI and HDFC Proposed networking of all branches in next 6 months Reduced business in OECD busing
Opportunities
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE DESIGN
1. To study the brief history of the Bank. 2. To formulate a comprehensive SWOT Analysis. 3. Study on the services being offered in tune to the Consumer Banking approach. 4. A study on the present standing of Banks Accounts in the industry. 5. Comparative study of the saving accounts with other leading MNC Banks of India.
DATA SOURCES
Services and facilities offered by ABN-Ambro Bank , India, in tune with the changed business scenario (aggressive sales and promotions) of the banking sector is not adequate and effective. The research methodology deals with the following questions:
1. SAMPLE DESIGN /SAMPLE ELEMENT / UNIT

The survey was done using Non-Probability Convenience Sampling. The sample size was fixed to eight offered services with 39 full-time operative Bank branches.
2. QUESTIONNAIRE DESIGN / FORMATION

The following thoughts were kept in mind while acquiring data like Clear research objective which describes the kind of information needed, the hypothesis and the scope of the research.
SAMPLING FRAME
Descriptive, experience-based research, which provided an accurate snapshot of some aspect of market environment such as the services offered by ABNAmbro Bank in keeping up with the changed banking scenario in DELHINCR. A pilot testing of the plot was done along with the Company sales team before going in to the actual field.
PRIMARY SOURCE
10
Primary data is that kind of data which is collected by the investigator himself for the purpose of the specific study. The data such collected is original in character. It has been used in form of questionnaire and observation which are the two basic methods of collecting primary data and which suffices all research objectives.
SECONDARY SOURCES
When an investigator uses the data that has been already collected by others is called secondary data. The secondary data could be collected from Journals, Reports and Various Publications. The advantages of secondary data can be economical, both in the term of money and time spent.It includes data already provided by sources like company monthly fact sheet, newspapers, websites. These includes data which have already gone through stastical processes.
NEED OF RESEARCH
The purpose of research is to discover answers to questions through the application of scientific procedures. This research study was done to know about the perception of customers regarding ABN AMRO . The needs of the study arise because other banks such as sbi,hsbc is the main rival brand of ABN AMRO Bank and the Bank wants to
know about
the perception of the rival brand among the customers.
Extent
The research is concentrated in DELHI-NCR,. All the branches in the targeted area were contacted to be a part of the study.
Time Frame
it took around 2 months for preparing this project.
LIMITATIONS OF THE STUDY

In spite of all the care and effort has some basic limitations, which cannot be avoided, and the constraints under which the researcher has to work caused these limitations. The present study may have the following limitations.
11
1. The study is unable to escape the usual limitation due to constraints of Time, Money, and Other sources, Where as a wider geographical coverage would have made the study more representative. 2. Some of the sampling and non- sampling errors may have crept into the study. 3. Every effort was made to extract the correct information from the respondents, but the ignorance on their part could have played its role. 4. The study was limited to 45 respondents only. 5. The accuracy of result was limited to the reliability of method of investigation, sampling techniques and analysis of data.
6. Despite
the best efforts to include all-important variables, the chance of some
variables not appearing in the study could not be ruled out.
12
COMPANY PROFILE
ABN-AMBRO BANK
HISTORY
Standard Federal Bank NA, 1893-present Early years, 1893-1929 Standard Savings & Loan Association in Detroit was established on 25 April 1893, taking over the charter of the Workman's Savings and Loan Association. Offices opened in the basement of the old McGraw Building at the corner of Griswold and Lafayette in downtown Detroit. Standard moved to a larger building at the corner of Griswold and Larned Streets in 1914. Land was purchased in 1927 and Standard then constructed its own headquarters at the north-west corner of Griswold and Jefferson in 1927. This lot was known as "the Cornerstone of Detroit", as it was the site of the first building ever raised in Detroit: Ste. Anne's Church, built in 1701. In that year assets surpassed USD 10 million. Conversions and expansion, 1970-1987 In 1970, Birmingham Federal Savings (Michigan) merged with Standard Federal. Main offices were moved to Birmingham on Woodward Avenue near 16 Mile Road. Total assets in 1973 reached USD 1 billion. Also in 1973 Main offices were moved to a larger building in Troy at 2401 Big Beaver Road. Wayne Federal Savings (Michigan) was acquired in 1975 and in 1980 First Federal Savings of Niles (Michigan) merged with Standard Federal. In 1981 Landmark Savings and Loan (Saginaw/Bay City, Michigan) and First Savings Association of Dowagiac (Michigan) were taken over.
13
In the largest merger in Standard Federal's history: American Federal Savings of Fort Wayne, First Federal Savings of Fort Wayne, Fort Wayne Federal Savings, and South Bend Federal Savings and Loan Association (all of Indiana) were taken over in November 1983. Assets reached USD 5 billion in 1984. On 1 January 1985, the bank converted from a federally chartered mutual savings and loan association to a federally chartered mutual savings bank and changed its name from Standard Federal Savings and Loan Association to Standard Federal Bank. On 28 August 1986, the bank's Board of Directors adopted a Plan of Conversion providing for the bank's conversion from a mutual to a stock institution. As of 31 December 1986, Standard Federal had 83 offices in 16 counties in Michigan and Indiana; 78 of which were full-service branches. The conversion from a mutual company to a publicly owned stock company listed on the New York Stock Exchange took place on 28 January 1987. This was one of the largest stock conversions by dollar amount in the history of the thrift industry. Further acquisitions and a new parent company, 1988-1996 The acquisition of Tower Federal Savings Bank of South Bend (Indiana) was completed on 18 June 1988. During 1989, the bank acquired two savings institutions in Michigan: First Federal Savings and Loan Association of Kalamazoo (originally known as the Kalamazoo County Building Loan Association) and Peoples Savings Bank, F.S.B. in Monroe. On 6 September 1991, Standard Federal entered the Ohio market, gaining a significant presence in the north-west Ohio area through the acquisition of United Home Federal Savings and Loan Association of Toledo. First Federal Savings and Loan Association of Lenawee County, Adrian (Michigan) was acquired with effect of 8 August 1992. On 25 April 1993, Standard Federal celebrated its centenary. The bank stands as the largest thrift institution in the Midwest and the 7th largest in the United States, with assets of approximately USD 10 billion. In December of the same year, Standard acquired Heritage Federal Savings Bank in Taylor (Michigan). This was the largest
14
single acquisition in Standard Federal's history. Other acquisitions by Standard Federal include Inter First Bankcorp (1993), Colonial Central Savings Bank (1994) and Fidelity Savings Bank (1996). Effective 1 May 1995, Standard Federal Bank became a wholly owned subsidiary of Standard Federal Bancorporation, Inc., a unitary thrift holding company. On 21 November 1996, ABN AMRO reached an agreement to take over Standard Federal Bancorporation Inc. The total price of USD 1.9 billion makes it the largest acquisition ever made by ABN AMRO. The acquisition was completed on 1 May 1997. In 1996, Standard Federal was the largest savings bank in the Midwest of the US, and the fourth largest bank in the State of Michigan. At 31 December 1996, Standard Federal's total assets amounted to USD 15.7 billion, with total deposits of USD 11.0 billion, loans serviced for others of USD 10.5 billion and stockholders' equity of USD 956.8 million.
PROFILE
ABN AMRO is an international bank with European roots. We have a clear focus on consumer and commercial clients in our local markets and focus globally on select multinational corporations and financial institutions, as well as private clients. Our business mix gives us a competitive edge in our chosen markets and client segments. Our strategy is built on leveraging our advantages as a Group to create the best value for and with our clients. We are active in four principal customer segments: Personal Banking, Private Banking, Business and Commercial and Corporate and Institutional. Although we serve a broad range of clients, our strategic focus is on the mid-market segment. This is the client area where we have a strong and distinctive competitive advantage and where we feel we can be most profitable in the future. The ABN AMRO Corporate Values and Business Principles provide the framework within which we carry out our operations.
15
In brief...
ABN AMRO is a prominent international bank, our history going back to 1824. ABN AMRO ranks eighth in Europe and 13th in the world based on total assets, with more than 4,500 branches in 53 countries, a staff of more than 105,000 full-time equivalents and total assets of EUR 987 billion (as at 31 December 2006).
Organization
We implement our strategy through a number of Business Units (BUs). These units are responsible for managing a distinct region, client segment or product segment, while also sharing expertise and operational excellence across the Group. We have five regional Client BUs: the Netherlands, Europe, North America, Latin America and Asia. These BUs serve about 20 million consumer clients and small to larger businesses worldwide. ABN AMRO is among the world's leading players in these businesses. We have two global Client BUs to serve clients with global needs. The BU Private Clients provides private banking services to wealthy individuals and families and has EUR 142 billion in Assets under Administration (as at 31 December 2006). The BU Global Clients serves our 550 multinational clients. We have three Product BUs: Global Markets, Asset Management and Transaction Banking. Global Markets develops products for our commercial clients across the globe. Transaction Banking is our product organization covering all payments and trade in the bank for our retail, private client, and commercial markets. Asset Management, which is one of the world's leading asset managers, operates from over 20 locations worldwide and manages EUR 193 billion worth (as at 31 December 2006) of assets for private investors and institutional clients. Services
16
Services was established to create cost savings through consolidation and standardisation. It focuses on further exploiting new market solutions for support services with the aim to achieve better products and services for our clients at lower costs. Group Functions Group Functions collaborates with the BUs in maximising client and shareholder value. Its basic functions are governance (facilitating the implementation of Managing Board policy throughout the bank), standard and policy setting (setting the parameters that the BUs work within), and sharing expertise across the company.
Segments
To provide all our clients with even better products and services, we also have a crossBU Consumer Client Segment and a cross-BU Commercial Client Segment. These segments focus on aligning the Client BUs with the Product BUs, sharing best practices and exchanging winning formulas across the Group in order to deliver high-quality solutions to our client bases across the world. ABN-Ambro Bank sets up a 100 per cent Subsidiary Our Banking Bureau11 March 2007 Mumbai: ABN-Ambro Bank has set up ABNAmbro Bank Investments and Loans (India) Ltd (SCILL), an NBFC, which will be ABN-Ambro Bank 100 per cent subsidiary. "We have set up the NBFC since that will increase our liquidity, we plan to raise commercial papers, non-convertible debentures and inter-corporate deposits in the local debt market," said , CEO, India Region, ABN-Ambro Bank , at a press conference held here. The foreign bank has chosen this route to access the domestic capital markets. SCILL will start with an equity capital of $7.5 million, which will be scaled up to $50 million over 18 months. The company hopes to build up a Rs 1,100-crore balance sheet in a year's time by disbursing funds to top corporate in India. 17
The NBFC's corporate clientele would be similar to that of the bank's client list, said Mr. M.A. Ravikumar, Regional Head, Global Markets, ABN-Ambro Bank . ABN-Ambro Bank Mumbai Marathon 2006 2005 ABN-Ambro Bank , India Business Standard, Mumbai, January 25, 2005 The ABN-Ambro Bank Mumbai International Marathon 2005 was arguably one of the biggest sporting event in the city of Mumbai in recent times. The mood was upbeat, the adrenaline pumping, and the national flag was held high as Mumbai and India wore its heart on its sleeve. Celebrities and corporate head honchos in 1000s ran and raised money for a cause they supported. Over Rs.1 crore was raised through the event for various charities. Give India is the first "philanthropy exchange" in India. Managed by the nonprofit GIVE Foundation, Give India doesn't seek donations for itself, but helps you make your donations more efficiently and effectively, to a cause you choose. Give India is the Official Charity Partner to the ABN-Ambro Bank Mumbai Marathon 2005 (SCMM 2005). As a tribute to the spirit of Mumbai, charity will be at the heart of this year's event. Special packages have been designed to encourage people to raise pledges for a cause of their choice. A slew of support activities are planned and materials created to help anyone who would like to make a difference, reach out and do so. Over 100 charities will participate, and we hope to raise several cores of rupees for them. Why Run for a Cause Because it is a great way to show that you care; Because running for a cause and raising pledges can be great fun, and can be much easier than you think - ask any of the people who did so last year;
Because the 35,000 people who run the London Marathon raise 35 million or
over Rs.250 corers every year for their charities. As do runners at the New York, Boston and Singapore marathons.
18
Because you choose the cause or charity you would like to run for, a charity that you trust to use the pledges you raise in a transparent, accountable and effective way to make a difference to the lives of the underprivileged. There are 3 ways for an applicant to raise pledges The Dream Team The Corporate Challenge
The Pledges' United
ABN-Ambro Bank Fund Mgmt. joins the game Indian Express, Wednesday December 15, 2004 3:26 AM By Monika Hal an ABN-Ambro Bank AMCs draft offer document for its new closed end debt fund is now on the Sebi website. Called Grind lays Relief Bond Fund, the offer from ABN-Ambro Bank Mutual Fund, is the second fund offering to call its debt fund a Relief Bond Fund. As reported earlier by this newspaper, HDFC AMC has already used the term Relief Bond Fund for its debt fund offering without offering any substantial reason for using the word relief in the scheme name. It is feared that the words Relief Bond will confuse the small investor who may associate the mutual fund with the RBI paper that is no longer in the market, but whose brand name is still popular. The CEO of ABN-Ambro Bank AMC Naval Bir Kumar did not respond to calls to his office on this issue, but others in the industry are concerned about confusing nomenclature of scheme names. Says A.P. Kurten, Chairman of the Association of Mutual Funds in India (AMFI), the industry association: There should be truth in labeling of fund schemes. We need to examine what relief the fund houses are offering. Amfi will take an official view on 19
this in a couple of days. RBI had good reason to call its bonds relief bonds, since they offered tax relief. There seems to be no reason given in the ABN-Ambro Bank offer document that offers a clue as to what the relief in the scheme will be. The investment objective of the Grind lays scheme is growth of capital by investing in a portfolio of fixed income securities normally in line with the duration of the scheme. The asset allocation is debt and money market instruments (100 per cent). The risk profile: Low to medium. So, the scheme is not limited to buying government or institutional paper or offering low-risk, tax-free returns. The aim is growth that comes with low to medium risk. The RBI paper was associated with zero risk and tax breaks. However, things may look up for the retail investor because sources in SEBI say some change can be expected in the name of these funds.
COLLECTING THE DATA

Data collection has been done from both sources primary as well as secondary. Primary data: It has been collected by meeting various managers of the ABNAMRO Bank, Citibank, ABN-Ambro Bank , ICICI, HDFC, HSBC, GTB, UTI and IDBI. Secondary data: From newspaper, magazines, Libraries. The data was collected by getting the respondents to interact on a one to one basis, as it facilitated explaining to them questions in which they had doubt.
Financial Cards Company Profile Abn Amro Euro monitors ABN AMRO company profile offers detailed strategic analysis of the companys business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and
20
future prospects. Use this company profile to understand opportunities and threats facing the business and the factors driving success. With network of over 600 analysts worldwide, We have a unique capability to develop reliable information resources to help drive informed strategic planning.
Services Provided By ABN-Amro Bank

Through the network of over 500 offices in more than 50 countries, ABN-Ambro Bank offers personal financial solutions relevant to you as an individual. ABN-Ambro Bank treasure building a relationship with the customer, developing an understanding of customers changing financial needs at different stages of your life. Their long heritage of nearly years has enabled them to change with time, offering quality products by means that are convenient to customer.
ABN-AMRO Bank offer includes:
Personal Finance Credit Cards Priority Banking Investment Advisory Services
Personal Investments Insurance Deposits and Retail Services
21
1. PERSONAL FINANCE
Mortgages
In many of the markets where ABN-Ambro Bank operate, especially in key markets of Hong Kong, Singapore, Malaysia, they are reported to be the market leader for mortgages. Their experienced and dedicated teams will guide the individual in every single step to enable him a smooth and hassle-free experience, offering him rates and repayment packages most suitable. Start by trying our "instant approval service.
Unique Features:
Low interest rates, option of flat or reducing interest rates Low EMI (equated monthly installments) No hidden costs like processing charge. Everything is done up front. Quick approval and realization. Tax benefits. No unfair collateral demands. A simple mortgage process.
Personal Loans
ABN-AMRO Bank helps the customer to be in control of his/her own finances. Personal Loans, without any guarantees or collaterals, are available to customer to meet specific credit needs. Choose Installment Loan or Revolving Loan, whatever suits best. Whether planning a vacation, re-decorating home, paying for child's college education, or simply wish to have a standby line of credit for unforeseen expenses, ABN-AMRO Bank's Personal Loans can help fulfill the dreams. Personal loan is specially designed to get the money need in time, without having to answer unnecessary questions, and without any collateral or mortgages.
22
Unique Features:
Choose the repayment plan most convenient, ranging from a compact 12-month period to a comfortable 36-month span. Free to use the money for renovating house or meeting some unexpected expenses etc. No collateral or security. Quick and easy processing.
Credit line ( Cash on your terms)

Is the perfect loan over draft facility. Features1) 24*7 access to loan 2) Slab rate of interest 3) No fixed Emis In the facility being offered one can borrow from whenever and pay back at there convenience. The bank can give credit line from Rs 25000 to maximum of Rs 250000 depending upon the banks qualifying criteria. One gets an ABN AMRO BANK multicast cherub book and a free international Debit Card. One can take out money from our own savings account , whenever and wherever you want to 24 hrs a day and 365 days in a year. One can pay back as they like, i.e. no EMIs with the credit line account. One is required to pay only 5% of there outstanding and the rest as you like and no repayment penalties. Now you can link your credit line account to your ABN AMRO BANK savings account
23
2. CREDIT CARDS ABN-AMRO Bank Visa and MasterCard credit cards

ABN-Ambro Bank credit cards provide financial flexibility, worldwide acceptance, and round-the-clock convenience.
Benefits:
Welcomed at the largest number of merchant outlets across the world. Revolving credit facility, allowing repaying card outstanding over time,
at a convenience. Cash withdrawal in local currency at Visa and MasterCard linked ATMs
across the world. Platinum, Gold or Classic cards to suit lifestyle and needs. Smart credit cards with special privileges and security. Attractive rewards programs. Affinity and co branded credit cards that give additional benefits from
our partners. World-class service assistance and 24-hour customer help line.
3.PRIORITY BANKING
Experience new standards in banking. And lead a life of privilege and preferred financial solutions tailored perfectly for you - with Priority Banking from ABN-Ambro Bank . Designed specially for those who appreciate only the finest things in life, Priority Banking offers the very highest levels of personalized banking to match unique status.
24
By embracing a holistic approach to financial well being and commitment to personal Wealth Management with a full range of innovative products and services, a customer will find banking with a reassuring and secure experience. Bank is committed to helping a plan, build and protect wealth by offering individual attention as well as international banking and investment opportunities to meet current and future needs.
ABN-AMRO Bank Priority Banking is created specifically for a chosen few individuals, who will settle for nothing but the best and demand the highest standards of service in all your banking relationships.
Unique Features:
Personalized Priority card will give instant recognition of priority status at all branches of ABN-Ambro Bank, worldwide.
A dedicated Customer Relationship Manager trained to understand specific financial needs and help to manage assets at home and abroad. It is as personalized as can be. Preferential pricing on our various products. Entitled to exclusive benefits.
A complimentary pre-approved Gold Standard Credit Card . Commission free VISA traveler's cherubs.
Special foreign exchange rates. Special invitations to exclusive events. Many account facilities, which are absolutely free of charge. Priority Banking. It's like owning the bank. 25
4. INVESTMENT ADVISORY SERVICES

The ABN-Ambro Bank Investment Advisory Services is comprehensive process that assists in planning for future. With this service, they can help to review financial goals, conduct a financial health check, evaluate risk profile and customize an asset allocation plan to realize financial aspirations.
5. PERSONAL INVESTMENTS
ABN-AMRO Bank is the leading independent distributor of unit trusts and mutual funds in Asia. Because they don't actually manage their own investment funds, they are absolutely objective in fund evaluation process. Bringing unmatched skill, expertise and know how to seek the best performing investments around the world, it can be assured of different investment options and a wealth of informative and relevant updates. With trained Investment Services Consultants from countries around the globe, they can help to make the right investment decisions. Using a unique risk evaluation to gauge the level of risk customer can be comfortable with, coupled with a proprietary fund evaluation process to identify funds, assess risks and shortlist top-performing funds; customer can be ensured of a personalized investment portfolio catered to needs. ABN-AMRO Bank Investment services puts a whole new world of possibilities within the reach of people who would like to achieve their financial goals but have many other demands on their time.
Unique Features:
A one-stop shop offering a wide range of investment options to grow your wealth.
Available across 8 cities.
Trained investment services counselors. Sophisticated research franchise.
26
Impartial and unbiased analysis on options best suited. Tailor made investment plans suited to risk taking ability.
6. INSURANCE
ABN-Ambro Bank recognizes the things important to customer and his family. They are dedicated to protecting the customer, his family, and his hard earned assets and even his future earnings giving him the assurance he needs. Their strategic alliance with Prudential and CGU Insurance puts us in a very strong position to provide for Life and General Insurance needs. With a comprehensive range of products, ABN-Ambro Bank is set to protect the World.
7.DEPOSITS AND RETAIL SEVICES Deposits

ABN-AMRO Bank offers a wide array of deposit products in both local and foreign currencies to help to earn competitive interest rates. Their international network offers an extra convenience while abroad. In some countries, they offer premium interest savings plans like Higher Education Fund to turn the dreams into reality.
Retail Services
ABN-AMRO Bank offers a comprehensive range of retail services in many countries. These include: Automated banking services. Demand drafts. Foreign exchange services.
Local and foreign currency cherubs.
Safe deposit boxes. 27
Telegraphic transfers.
Travelers cherubs.
ADDITIONAL SERVICES
INTERNET BANKING
Youre banking needs now taken care of at the click of a mouse. With Secure Internet Banking ID and Password, a customer can login and take care of his/her banking and credit card needs at his/her convenience and time. No more queues, no more waiting.
2.PHONE BANKING
As part of commitment to meeting all needs, ABN-Ambro Bank offer Phone Banking a service that enables you to access a wealth of financial information, 24 hours a day, 7 days a week. Through Phone Banking: Check your account balance. Get details about specific transactions. Inquire about the status of a particular cheque. Order demand drafts. Transfer funds amongst your linked accounts. Get information on deposit rates, lending rates, exchange rates and bank charges. Access information on any of our products and services. Call Room Service to open your account. Make complaints and suggestions.
3. MOBILE AND E-MAIL ALERTS

ABN-Ambro Bank always try and make life simple. Mobile and E-mail Alerts' service is designed just for that. 4. SMARTFILL DEBIT CARD
28
Smart fill Debit Card, launched in association with Bharat Petroleum, will help to save on fuel purchases and even gets you free fuel.
29
Unique Features:
Earn reward points every time you use the card to make purchases ANYWHERE, which you can then redeem for fuel at select Bharat Petroleum outlets. When the card is use to make purchases at select Bharat Petroleum outlets, the customer don't have to pay the 2.5% surcharge levied on most credit or debit cards. Smart fill Debit Card is globally valid. It gives access to 12 million merchant establishments worldwide and over 55,000 in India. A customer can access over 3500 ATMs in India for FREE* and over 750,000 ATMs worldwide through the Visa ATM network. The card gets an exclusive discount of 5% at select In & Out stores at Bharat Petroleum outlets, besides benefits at leading retail outlets and restaurant.
5. ATM
ABN-AMRO Bank ATMs give the freedom to conduct most of the banking transactions 24 hours a day, 365 days a year. The ATM card is and absolutely free. There are no transaction charges on the use of card. What's more, use ATM card at any of the 50 ATM centers across the country.
6 CREDIT CARD HELP-LINE

As part of commitment to meeting all needs, ABN-Ambro Bank offer the facility of calling them over the phone to access a wealth of information on credit cards, 24 hours a day, 7 days a week.
7. ELECTRONIC CLEARING SYSTEM

ABN-Ambro Bank introduces ECS (Electronic Clearing System), an innovative facility for busy people. With this facility, Card bill amount automatically gets debited from your savings bank account, so that customer doesnt have to worry about the last minute payment rush. Since this entire process happens through the Reserve Bank of India's electronic clearing mechanism, customer can enjoy the advantages of ECS.
30
8. FAX BANKING
Its the most efficient way to stay on top of the business finance. Every day, ABNAmbro Bank fax a report of all transactions made the previous day. Customer will still receive his/her regular monthly statements.
31
MAINTANING ACCOUNTS WITH ABN-AMRO BANK

DEPOSITS
Demand deposits
Time deposits
Saving account
Current account
Fixed deposits
Individual
Twin-one account
Parivaar account
SAVING ACCOUNT DEMAND DEPOSITS 1. SAVING ACCOUNT

ABN-Ambro Bank introduces Flex Plus - a revolutionary savings account that provides with unparalleled Flex Plus to money. An account primarily opened for and operated by individuals, wherein the numbers of transactions are few and which give the customer liquidity, with the facility to earn some interest on the residual balances.
With the Flex Plus account the customer can now access cash at over 1800 ATMs in India to free and at over 650,000 ATMs worldwide through the Visa network. Besides, he can use his account to shop for goods and services at over 25,000 outlets in India and at 10 million outlets worldwide, without ever having to carry cash! The Flex Plus account provides with a globally valid debit card that provides these and a host of other exciting benefits. 32
Unique Features:
There are several unique features about the ABN-Ambro Bank's Flex Plus account, each designed to provide the most convenient banking experience could ever get! Free access to cash at over 1800 ATMs in 35 cities in India Globally valid debit card The debit can be used to make purchases at over 25,000 merchant outlets in India and at over 10 million outlets worldwide. Phone banking, Internet banking, Multi-city banking, 365 days branches, extended banking hours, lockers facility and doorstep banking. Unique free insurance benefits - lost card insurance, purchase protection and personal accident cover. Exciting usage benefits such as Travel Cash Back - discounts on airfare, Rasoi ongoing privileges in restaurants, Fab Deals - special privileges for shopping at select merchant outlets, discounts at all BPCL IN & Out stores and special rates on BPL electronic items plus a host of other discounts vouchers.
2-IN-1 ACCOUNT
The best of both worlds: A unique account that offers you double advantage, letting you earn the High interest rate of a fixed deposit while you enjoy the flexibility of a savings & current account.
PARIVAAR ACCOUNT
One-stop solution for your entire family's banking needs: A unique Wealth Management Solution that offers the family flexibility and tools for wealth accumulation and preservation.
33
2. CURRENT ACCOUNT
An account opened and operated primarily by corporate for commercial use, wherein the numbers of transactions are much higher than a normal savings account. No interest is paid on these accounts.
Unique Features:
High Liquidity Unlimited transactions Zero Interest Any branch banking
TERMS DEPOSITS
A term deposit is a deposit held for a contracted period of time and a contracted rate of interest. The Rate of interest for term deposits is higher than that applicable for a normal savings account and Penal rates of interest is applicable if the deposit is withdrawn before the contracted period.
Terms deposits rates:
INTEREST RATE (CARDED) FOR TERM DEPOSITS w.e.f.june27,2007
34
>15 lakhs DOMESTIC/NRO <=15 lakhs <1 crore =1 crore
07-14 Days 15-30 Days 31-44Days 45-45 Days 46- 59 days 60-60 days 61-90 Days 91-98 Days 99-99 Days 100-120 days. 121-150 days 151- 180 days 181-187 days 188-188 days 189-7 months 7 month 1 day-8 month 8 months 1 days- 9 month 9 months 1 days- 287 days 288-288 days 289- 10 months
0.0% 4.00% 5.50% 5.50% 5.50% 5.50% 5.50% 5.50% 7.50% 5.50% 5.75% 5.75% 5.755 8.00% 5.75% 5.75% 6.00% 6.00% 7.50% 6.00% 35
3.00% 4.00% 5.50% 5.50% 5.50% 5.50% 5.50% 5.50% 7.50% 5.50% 5.75% 5.75% 5.75% 8.00% 5.75% 5.75% 6.00% 6.00% 7.50% 6.00%
3.00% 4.00% 5.50% 6.71%% 5.50% 7.06% 5.50% 5.50% 7.50% 5.50% 5.75% 5.75% 5.75% 8.00% 5.75% 5.75% 6.00% 6.00% 7.50% 6.00%
10 months 1 days-11 month 11 month 1 day-1 yr 1 yr 1 day 400-400 days 401-18 months 18 months 1 day- 23 months 23 months 1 day-2 years. 2 yr 1 day- 3yrs. 3 Yrs 1 day-3 yrs 2 day.
6.00% 6.00% 6.00% 9.5% 6.25%
6.00% 6.00% 6.00% 9.5% 6.25%
6.00% 6.00% 6.00% 9.5% 6.25%
6.255 6.35% 6.50% 6.50%
6.25% 6.35% 6.50% 6.50%
6.25% 6.35% 6.50% 6.50%
Economen ABN AMRO: achterstandswijken niet alleen kansarm, maar ook kansrijk! Het is tijd voor een aanpak in het wijkenbeleid, waarin niet alleen de problematiek, maar juist ook het potentieel in achterstandswijken centraal staat. Dat stelt het Economisch Bureau van ABN AMRO in het rapport 'Kijk op de Wijk: Kansarm of Kansrijk?' dat op Prinsjesdag is aangeboden aan minister Vogelaar van Wonen, Wijken en Integratie in Pulchri in Den Haag. Belangrijk in het rapport is de observatie dat het zicht op de positieve aspecten van de culturele identiteit van achterstandswijken de laatste jaren ten onrechte vertroebeld is. De economen: 'Een hoog aantal niet-westerse inwoners is niet per se onwenselijk. Sterker nog, de afwijkende culturele identiteit biedt vaak ook volop kansen voor economische ontwikkeling. Veel wijken staan als kansarm te boek, maar zijn in feite tevens als kansrijk te beschouwen!' Het rapport doet aanbevelingen op vier hoofdterreinen:1) de ontplooiingskansen van de bevolking, 2) de fysieke omgeving, 3) voorwaarden voor ondernemerschap en 4) sociale cohesie.
36
1. De grootschaligheid van scholen werkt te late probleemsignalering en een hoge mate van anonimiteit in de hand en moet dus worden teruggedrongen. Verder bestaat het hardnekkige (onjuiste) beeld dat 'witte' scholen beter zijn dan 'zwarte' scholen, omdat ze 'wit' zijn. De oorzaak is echter vooral de sociaal zwakkere uitgangspositie van de leerlingenpopulatie. Het financieren van scholen op basis van het aantal leerlingen met een slechte uitgangspositie is echter niet wenselijk. In plaats van achterstanden weg te werken, ontstaat daardoor het risico dat scholen gericht achterstandsleerlingen gaan werven. Als kinderen spijbelen of vroegtijdig hun school verlaten, doordat hun ouders hun verantwoordelijkheden verzaken, zou de kinderbijslag kunnen worden ingezet voor opvoedingsondersteuning. Allochtone studenten moeten meer worden gemotiveerd zich in te zetten voor huiswerkbegeleiding of mentoring. De sociale zekerheid moet activerender worden, bijvoorbeeld door een leerwerkplicht voor jongeren, zoals het kabinet die voorstelt.
2. De kunst is om degenen die erin slagen zich te ontplooien en zich aan de armoede te ontworstelen voor de wijk te behouden. De kwaliteit van de woonomgeving speelt daarbij een grote rol. De overheid moet geen formuleoplossingen ontwikkelen, maar alle bij de wijk betrokken partijen de mogelijkheid bieden om projecten te realiseren die bij hen en de wijk passen. De eenzijdigheid van de omgeving moet worden doorbroken door een evenwichtig aanbod van woningen, een gevarieerde architectuur en een mix van voorzieningen. Het opkopen en goedkoop doorverkopen van verloederde panden (klushuizen) blijkt kansen te bieden voor creatievelingen. Van corporaties mag gevraagd worden dat zij bijdragen aan de wijkaanpak, maar of Haagse belastingmaatregelen verstandig zijn, valt te betwijfelen: een lokale aanpak is beter. 3. Stimulering van het ondernemerschap verschaft wijken niet alleen meer economische dynamiek, maar kan ook allochtone jongeren en werklozen perspectief bieden. Succesvolle etnische ondernemers kunnen rolmodellen zijn voor kansarme jongeren. Dit potentieel wordt nog onvoldoende benut. Daarom moet de kleine kredietverlening worden verruimd via samenwerking tussen overheid, kredietverleners en ngo's. Banken 37
kunnen daarnaast ook een rol spelen door jonge ondernemers (meer) te coachen. De laatste jaren wordt weer gepleit voor regelvrije of kansenzones. Dat is echter niet verstandig: zulke zones werken administratieve verplaatsingen en uitholling van andere wijken in de hand en creeren nieuwe bureaucratie.
3.
Een betrokken gemeenschap en hoge mate van sociale cohesie bevorderen de
leefbaarheid van de wijk. Dat vraagt om investeringen in de sociale infrastructuur (zoals brede scholen en sport-, podiumvoorzieningen) en het ondersteunen van verenigingen bij het opzetten van hun bestuur/organisatie en het vergroten van de vaardigheden van trainers en begeleiders in de omgang met vele culturen. Ervaringen in het buitenland leren dat vrijwillige inzet van mensen uit lagere sociale klassen weliswaar moeilijk, maar met actieve (al dan niet materiele) prikkels wel degelijk is te organiseren. ABN AMRO offer update 17 September
ABN AMRO notes the announcement of the Ministry of Finance today regarding the offer of the Consortium of Royal Bank of Scotland, Fortis and Santander for ABN AMRO. The Minister has decided to grant declarations of no objection to members of the Consortium.
The declarations are each subject to conditions. These conditions are included in the announcement of the Ministry of Finance on: www.minfin.nl. This decision is based on positive advice from De Nederlandsche Bank, the Dutch Central Bank, which is available on: www.dnb.nl.
This is an announcement pursuant to article 9b paragraph 1 of the Dutch Securities Markets Supervision Decree (Besluit toezicht effectenverkeer 1995). 38
This document shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities, in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
Press contact: +31 20 6288900 IR contact: +31 20 6287835
Cautionary statement regarding forward-looking statements
This
announcement
contains
forward-looking
statements.
Forward-looking
statements are statements that are not historical facts, including statements about our beliefs and expectations. Any statement in this announcement that expresses or implies our intentions, beliefs, expectations or predictions (and the assumptions underlying them) is a forward-looking statement. These statements are based on plans, estimates and projections, as they are currently available to the management of ABN AMRO Holding N.V. ("ABN AMRO"). Forward-looking statements therefore speak only as of the date they are made, and we take no obligation to update publicly any of them in light of new information or future events.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could therefore cause actual future results to differ materially from those expressed or implied in any forward looking statement. Such factors include, without limitation, the outcome of the offers for our business by Barclays PLC ("Barclays") and the consortium of Banco Santander Central Hispano, S.A., Fortis SA/NV and the Royal Bank of Scotland Group plc ("RBS" and collectively, the 39
"Consortium"); the completion of our proposed disposition of LaSalle; the conditions in the financial markets in Europe, the United States, Brazil and elsewhere from which we derive a substantial portion of our trading revenues; potential defaults of borrowers or trading counterparties; the implementation of our restructuring including the envisaged reduction in headcount; the reliability of our risk management policies, procedures and methods; the outcome of ongoing criminal investigations and other regulatory initiatives related to compliance matters in the United States and the nature and severity of any sanctions imposed; and other risks referenced in our filings with the US Securities and Exchange Commission (the "SEC"). For more information on these and other factors, please refer to Part I: Item 3.D "Risk Factors" in our Annual Report on Form 20-F filed with the SEC and to any subsequent reports furnished or filed by us with the SEC. The forward-looking statements contained in this announcement are made as of the date hereof, and the companies assume no obligation to update any of the forward-looking statements contained in this announcement.
Additional Information
Barclays has filed with the SEC a Registration Statement on Form F-4, which contains a prospectus, and a Tender Offer Statement on Schedule TO. RBS has filed with the SEC a Registration Statement on Form F-4, which contains a prospectus, and RFS Holdings B.V., Fortis N.V., Fortis SA/NV, Fortis Nederland (Holding) N.V., RBS, Banco Santander Central Hispano, S.A.. and Santander Holanda B.V. have filed with the SEC a Tender Offer Statement on Schedule TO. ABN AMRO has filed with the SEC Solicitation/Recommendation Statements on Schedule 14D-9 in respect of the offer by each of Barclays and the Consortium.
40
INVESTORS ARE URGED TO READ ANY DOCUMENTS REGARDING THE POTENTIAL TRANSACTIONS IF AND WHEN THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.
Investors may obtain a free copy of such filings without charge at the SEC's website (http://www.sec.gov). Copies of the prospectus contained in the Barclays Form F-4 may also be obtained, without charge, from Barclays and copies of the prospectus contained in the RBS Form F-4 may also be obtained, without charge, from RBS.
The publication and distribution of this document and any separate documentation regarding the intended offer, the making of the intended offer and the issuance and offering of Barclays and RBS ordinary shares may, in some jurisdictions, be restricted by law. This document is not being published and the intended offer is not being made, directly or indirectly, in or into any jurisdiction in which the publication of this announcement and the making of the intended offer would not be in compliance with the laws of that jurisdiction. Persons who come into possession of this announcement should inform themselves of and observe any of these restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of that jurisdiction. ABN AMRO winnaar P&O Actueel Innovatie Award 2007
ABN AMRO is door een vakkundige jury van HR-professionals uitgeroepen tot de winnaar van de P&O Actueel Innovatie Award. ABN AMRO wint de prijs voor haar Benefit Shop, een innovatief systeem waarmee medewerkers van de bank zelf de arbeidsvoorwaarden kunnen regelen.
41
Rob Charlier, directeur HR van ABN AMRO Nederland nam de prijs in ontvangst. Rob Charlier over de Benefit Shop: 'Inmiddels hebben medewerkers van de bank meer dan 60.000 transacties gedaan via de Benefit Shop. Met deze prijs spreken, naast de ABN AMRO-collega's, ook de vakcollega's hun waardering uit voor flexibiliteit en innovatie in human resources'.
De Benefit Shop is een online applicatie waarmee medewerkers zelf wijzigingen kunnen aanbrengen in hun arbeidsvoorwaardelijke regelingen. Zo kan de medewerker via de Benefit Shop vrije uren bijkopen of uren afstaan om bijvoorbeeld te sparen voor een sabbatical. De Benefit Shop is direct gekoppeld aan het personeelsinformatiesysteem en verwerkt online mutaties. ABN AMRO announces updated outlook for the full year 2007 in connection with the Extraordinary General Meeting of Shareholders on 20 September
ABN AMRO today announces an update on the expected earnings for the year 2007 and our capital ratios.
Based on the results as per August year-to-date, we are on track to deliver an earnings per share (EPS) of approximately EUR 2.30 on an adjusted basis*, notwithstanding the impact of the current turmoil in financial markets on our Global Markets results and continued disappointing performance of Antonveneta.
Due to slightly higher demand for capital from our businesses, our capital ratios may be marginally below our target ratios at the end of the third quarter. We do expect to meet our capital ratio targets, a core tier 1 ratio of 6% and a tier 1 ratio of 8%, by
42
year end 2007 under a normal course of business and following through on our commitment to strict capital discipline.
We are pleased to report that current market circumstances have not resulted in a revision of our loan loss provision forecast. In line with previous statements we expect the loan loss provisioning for our consumer portfolio to increase with the growth of the portfolio and to see somewhat higher levels of provisioning in the commercial portfolio due to the absence of write-backs and releases. ABN AMRO has a very limited exposure to the subprime segment.
ABN AMRO's overall liquidity position remains strong. For clarification purposes: ABN AMRO manages several asset-backed commercial paper (ABCP) conduits, which are diversified in terms of geographical and asset coverage and the maturities of the ABCP are well spread over time. The actual outstanding ABCP as per 13 September 2007 is EUR 51.5 bln, of which EUR 29.4 bln is in multi-seller conduits. All major conduits have been rolled over in the past weeks without any difficulty due to the underlying quality of the assets. It is noteworthy that up to 50% of the main multi-seller conduits can self-liquidate within a 3 month period. Retail savings remain stable. As part of our standard liquidity management process, ABN AMRO maintains a very substantial liquidity buffer to meet all contingent liquidity needs. We continue to monitor market developments, and remain comfortable with our liquidity position.
* For further details of the adjustments we refer to the first half 2007 results press release of 30 July 2007
43
This
announcement
contains
forward-looking
statements.
Forward-looking
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could therefore cause actual future results to differ materially from those expressed or implied in any forward looking statement. Such factors include,
44
without limitation, the outcome of the offers for our business by Barclays PLC ("Barclays") and the consortium of Banco Santander Central Hispano, S.A., Fortis SA/NV and the Royal Bank of Scotland Group plc ("RBS" and collectively, the "Consortium"); the completion of our proposed disposition of LaSalle; the conditions in the financial markets in Europe, the United States, Brazil and elsewhere from which we derive a substantial portion of our trading revenues; potential defaults of borrowers or trading counterparties; the implementation of our restructuring including the envisaged reduction in headcount; the reliability of our risk management policies, procedures and methods; the outcome of ongoing criminal investigations and other regulatory initiatives related to compliance matters in the United States and the nature and severity of any sanctions imposed; and other risks referenced in our filings with the US Securities and Exchange Commission (the "SEC"). For more information on these and other factors, please refer to Part I: Item 3.D "Risk Factors" in our Annual Report on Form 20-F filed with the SEC and to any subsequent reports furnished or filed by us with the SEC. The forward-looking statements contained in this announcement are made as of the date hereof, and the companies assume no obligation to update any of the forward-looking statements contained in this announcement.
Barclays has filed with the SEC a Registration Statement on Form F-4, which contains a prospectus, and a Tender Offer Statement on Schedule TO. RBS has filed with the SEC a Registration Statement on Form F-4, which contains a prospectus, and RFS Holdings B.V., Fortis N.V., Fortis SA/NV, Fortis Nederland (Holding) N.V., RBS, Banco Santander Central Hispano, S.A.. and Santander Holanda B.V. have filed with the SEC a Tender Offer Statement on Schedule TO. ABN AMRO
45
has filed with the SEC Solicitation/Recommendation Statements on Schedule 14D-9 in respect of the offer by each of Barclays and the Consortium.
The publication and distribution of this document and any separate documentation regarding the intended offer, the making of the intended offer and the issuance and offering of Barclays and RBS ordinary shares may, in some jurisdictions, be restricted by law. This document is not being published and the intended offer is not being made, directly or indirectly, in or into any jurisdiction in which the publication of this announcement and the making of the intended offer would not be in compliance with the laws of that jurisdiction. Persons who come into possession of this announcement should inform themselves of and observe any of these restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of that jurisdiction. ABN AMRO publishes shareholders' circular including reasoned opinion of the Boards
46
ABN AMRO today has published a circular to update shareholders on the view of ABN AMRO on the Offers that have been made for the bank by Barclays and the Consortium of RBS, Santander and Fortis. The shareholders' circular contains a reasoned opinion of the ABN AMRO Managing Board and the ABN AMRO Supervisory Board, further to the reasoned opinion as first published 30 July 2007. The text of the reasoned opinion is included below in this press release. The full text of the shareholders' circular can be found on the ABN AMRO website and also contains other information in accordance with section 9q paragraph 2 of the Dutch Securities Markets Supervision Decree (Besluit toezicht effectenverkeer 1995).
Reasoned opinion
The ABN AMRO Managing Board and the ABN AMRO Supervisory Board have further reviewed and discussed the Offers with a view to forming a reasoned opinion on both Offers based on the current situation and taking into account the best interests of ABN AMRO shareholders and other stakeholders. The ABN AMRO Managing Board and the ABN AMRO Supervisory Board have continued to compare the Offers with the stand-alone scenario, as well as a 'managed break-up' alternative. However, based on the situation today, the ABN AMRO Boards are of the opinion that the current Offers are superior for shareholders and other stakeholders of ABN AMRO, in particular when taking into account the execution risks of the alternative scenarios for shareholders. In accordance with Dutch law (as further explained in paragraph 7 of this shareholders' circular), the ABN AMRO Managing Board and the ABN AMRO Supervisory Board assessed each Offer in the context of the following elements:
Interest of shareholders and other stakeholders
47
Shareholders: the current value of the Offers, the mix of consideration, the degree of sensitivity, as appropriate, of the value of the Offers to the offerors' share prices and proposed synergies.
Employees: career opportunities, commitments, any proposed gross and net redundancies and the formal advice and opinions of, as well as views expressed by, employee representative bodies.
Customers: service quality and continuity with regard to product offerings and business models.
Creditors: financial strength and long-term ratings of the ongoing businesses.
Company: fit with ABN AMRO's strategic growth objectives and aim to become a top 5 player by market-cap and create superior long-term value for our shareholders.
Risks associated with each proposed transaction
Execution risks, including the likelihood and timing of regulatory approvals, the wording of "Material Adverse Change" clauses and other pre-offer and offer conditions or fiduciary outs of each Offer.
Post-acquisition risks: where relevant, break-up and integration risks, capital adequacy and funding, legal and compliance risks and business integrity risks.
48
Corporate Governance
Headquarter location, board structure and board representation, likely distribution of senior and middle management positions.
Barclays Offer
Barclays announced on July 23, 2007 the proposed terms of the revised Barclays Offer, which was formally launched on August 6, 2007 and, if not extended, closes on October 4, 2007.
The revised Barclays Offer includes amended offer terms and has introduced a significant cash element, together with a mix-and-match alternative. The value of the Barclays Offer remains highly dependent on the share price performance of Barclays.
Barclays obtained shareholder approval for the consummation of the Barclays Offer, including the issuance of new ordinary shares, on September 14, 2007.
The ABN AMRO Boards note that the proposed merger with Barclays is consistent with ABN AMRO's previously articulated strategic vision. ABN AMRO's assessment of the related post acquisition business and integration risks is that they are manageable and acceptable.
The proposed transaction with Barclays has been cleared by the European Commission. The European Commission concluded that consummation of the 49
Barclays Offer would not significantly impede effective competition in the European economic area or any substantial part thereof.
The proposed transaction with Barclays has received a declaration of no objection from the Dutch Ministry of Finance and DNB with certain prescriptions and restrictions which are intended to ensure a smooth transition and integration process and to safeguard the interests of our customers, our creditors and the financial system. Barclays has publicly announced that its directors believe that Barclays will have no difficulty complying with these prescriptions and restrictions. The ABN AMRO Managing Board and the ABN AMRO Supervisory Board will cooperate with Barclays in meeting these prescriptions and restrictions imposed by the DNB and the Dutch Ministry of Finance during a transition period following settlement, if the Barclays Offer would be successful.
The ABN AMRO Boards also took into account the positive opinion of the European Staff Council and the positive advice of the Central Works Council in respect of the proposed combination with Barclays, received by ABN AMRO as part of the consultation process. The ABN AMRO Boards also noted the commitments made to employees and trade unions in respect of employee's rights and respecting of existing agreements including redundancy plans.
As at the market close on September 14, 2007, the Barclays Offer was at a 9.8% discount to the ABN AMRO market price and at a 16.7% discount to the see-through value of the Consortium Offer.
Based on current valuation levels, the ABN AMRO Boards are therefore, while recognizing the strategic benefits of the combination with Barclays, not in a position
50
to recommend the Barclays Offer for acceptance to ABN AMRO shareholders from a financial point of view. It should be noted that the Barclays Offer remains subject to the condition that the ABN AMRO Boards recommend the Barclays Offer by the end of the offer period. Barclays is entitled to, but not obliged, to waive this condition and could therefore decide not to declare its Offer unconditional.
Consortium Offer
The Consortium formally launched its Offer on July 21, 2007. The tender offer period, if not extended, will end on October 5, 2007.
The current value of the Offer, with its high cash component, is highly attractive to the ABN AMRO shareholders from a financial point of view. As at the market close on September 14, 2007, the Consortium Offer was at a premium of 8.2% to the ABN AMRO market price and of 20.0% to the see-through value of the Barclays Offer.
The shareholders of each of Fortis, RBS and Santander have approved the consummation of the Consortium Offer, which has removed uncertainty about the outcome of the Consortium's respective shareholder votes.
In August and early September, ABN AMRO Managing Board members and senior business representatives of ABN AMRO had more than 30 meetings with the Consortium to discuss the ABN AMRO businesses and activities and to address possible issues associated with the Consortium Offer and its plans. This resulted in a better understanding of the strategy and plans of the Consortium members and how ABN AMRO's assets would contribute. The explanation of the Consortium approach with respect to clients and employees has considerably reduced the concerns in those 51
areas. The ABN AMRO Boards welcomed the efforts made by the Consortium in establishing a dialogue with the ABN AMRO employee representative bodies and the commitments made to the ABN AMRO employees with respect to social plans, collective labour agreements and redundancy procedures.
At the date of this shareholders' circular, the proposed transaction with the Consortium has not been cleared by the European Commission. On September 13, 2007, the European Commission extended the review of the proposed transaction with the Consortium to October 3, 2007, further to remedies offered by Fortis to the European Commission. The ABN AMRO Boards have noted the discussions between Fortis and the European Commission. After having reviewed the position taken by each of Fortis and the European Commission the ABN AMRO Boards concluded that the impact of the remedies offered by Fortis on customers and employees is not materially different from the impact of the Consortium Offer as such. The outcome of the review by the European Commission is not yet known to ABN AMRO. In coming to its reasoned opinion, the ABN AMRO Boards have assumed that the condition to the Consortium Offer regarding review of the proposed transaction by the European Commission is satisfied or waived prior to the end of the initial tender offer period of the Consortium Offer, on terms and conditions acceptable to also ABN AMRO. The ABN AMRO Boards acknowledge that remedies to be agreed upon by Fortis and the European Commission (if any) and the way of implementing such remedies might result in additional post-completion execution risks.
The decision on the proposed transaction by the Ministry of Finance and the views of the DNB in this respect have not yet been published. Publication of the decision of the Ministry of Finance and the views of the DNB is expected on Monday, September 17, 2007. If and when published, the ABN AMRO Boards expect that any declaration of no objection from the Ministry of Finance and the DNB for the 52
Consortium Offer will have certain prescriptions and restrictions, which will include at least prescriptions and restrictions similar to the Barclays Offer, which are intended to safeguard the interests of our customers, our creditors and the financial system and aim at mitigating certain risks related to the Consortium Offer.
The ABN AMRO Boards have offered to cooperate with the Consortium in order to help mitigate the remaining identified risks associated with the Consortium Offer and to assist in meeting any prescriptions and restrictions imposed by the DNB and the Dutch Ministry of Finance during a transition period following settlement, if the Consortium Offer would be successful.
Nevertheless, the ABN AMRO Boards continue to see additional business and operational risks associated with the proposed break-up of ABN AMRO.
The amount of the capital raisings yet to be completed by the Consortium members during the coming weeks to fund the cash component of the Consortium Offer is high in absolute and relative terms and market circumstances are volatile at this point in time. The broadly defined "Material Adverse Change" clause as worded in the Consortium Offer remains unchanged and constitutes an area of continued concern during this period of increased market volatility.
The ABN AMRO Boards are not in a position to recommend the Consortium Offer for acceptance to ABN AMRO shareholders but acknowledge the clearly superior value of the Consortium Offer to the ABN AMRO shareholders.
Conclusion
53
The ABN AMRO Managing Board and the ABN AMRO Supervisory Board remain committed to ensuring that shareholders have the option to accept either the Consortium Offer or the Barclays Offer. The combination with Barclays remains consistent with the strategic intent of ABN AMRO as an institution. Furthermore, the ABN AMRO Boards are not in a position to support the break-up of ABN AMRO but acknowledge that the Consortium Offer, with its high cash component and significant implied premium to the Barclays Offer, is clearly superior for the ABN AMRO shareholders from a financial point of view based on current valuation levels.
Therefore, the ABN AMRO Managing Board and the ABN AMRO Supervisory Board refrain from recommending either Offer for acceptance to ABN AMRO shareholders. ABN AMRO will continue to engage with both Barclays and the Consortium to facilitate removal of uncertainties and conditions where possible and the ABN AMRO Boards have offered to support the transition of ABN AMRO under both Offers.
54
This
announcement
contains
forward-looking
statements.
Forward-looking
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could therefore cause actual future results to differ materially from those expressed or implied in any forward looking statement. Such factors include, without limitation, the outcome of the offers for our business by Barclays PLC ("Barclays") and the consortium of Banco Santander Central Hispano, S.A., Fortis SA/NV and the Royal Bank of Scotland Group plc ("RBS" and collectively, the "Consortium"); the completion of our proposed disposition of LaSalle; the conditions in the financial markets in Europe, the United States, Brazil and elsewhere from which we derive a substantial portion of our trading revenues; potential defaults of borrowers or trading counterparties; the implementation of our restructuring including the envisaged reduction in headcount; the reliability of our risk management policies, procedures and methods; the outcome of ongoing criminal investigations and other regulatory initiatives related to compliance matters in the United States and the nature and severity of any sanctions imposed; and other risks referenced in our filings with the US Securities and Exchange Commission (the "SEC"). For more information on these and other factors, please refer to Part I: Item 3.D "Risk Factors" in our Annual Report on Form 20-F filed with the SEC and to any subsequent reports furnished or filed by us with the SEC. The forward-looking statements contained in this announcement are made as of the date hereof, and the
55
companies assume no obligation to update any of the forward-looking statements contained in this announcement.
Barclays has filed with the SEC a Registration Statement on Form F-4, which contains a prospectus, and a Tender Offer Statement on Schedule TO. RBS has filed with the SEC a Registration Statement on Form F-4, which contains a prospectus, and RFS Holdings B.V., Fortis N.V., Fortis SA/NV, Fortis Nederland (Holding) N.V., RBS, Banco Santander Central Hispano, S.A.. and Santander Holanda B.V. have filed with the SEC a Tender Offer Statement on Schedule TO. ABN AMRO has filed with the SEC Solicitation/Recommendation Statements on Schedule 14D-9 in respect of the offer by each of Barclays and the Consortium.
The publication and distribution of this document and any separate documentation regarding the intended offer, the making of the intended offer and the issuance and offering of Barclays and RBS ordinary shares may, in some jurisdictions, be restricted by law. This document is not being published and the intended offer is not 56
being made, directly or indirectly, in or into any jurisdiction in which the publication of this announcement and the making of the intended offer would not be in compliance with the laws of that jurisdiction. Persons who come into possession of this announcement should inform themselves of and observe any of these restrictions. Any failure to comply with these restrictions may constitute a violation of the securities laws of that jurisdiction. Verlaging disconteringsvoet leidt tot hogere intrinsieke waarde van ABN AMRO Groen Fonds
De beheerder van het ABN AMRO Groen Fonds, ABN AMRO Investment Management Funds B.V., maakt bekend dat na overleg met de accountant is besloten tot een aanpassing van de waarderingsgrondslag van groenleningen. De marktrente voor groenleningen wordt afgeleid van de marktrente voor vergelijkbare onderhandse niet-groene leningen door daarop een afslag toe te passen. Deze afslag vormt een weerspiegeling van het belastingvoordeel voor beleggers in groenleningen, alsmede van marktomstandigheden voor groenprojecten. Met ingang van maandag 24 september 2007 zal de afslag, in lijn met de ontwikkelingen op de markt van groenleningen, worden verhoogd van 75 basispunten tot 120 basispunten. De verhoging van de afslag leidt tot een verlaging van de disconteringsvoet, waardoor de intrinsieke waarde naar verwachting zal stijgen met ongeveer 0,7%.
Het ABN AMRO Groen Fonds is een beursgenoteerd beleggingsfonds met een closed-end structuur. Het aantal uitstaande participaties ligt vast waardoor de beurskoers, afhankelijk van vraag en aanbod, aanzienlijk kan fluctueren. Op 13 september 2007 bedroeg de intrinsieke waarde EUR 48,11 per participatie, de slotkoers bedroeg EUR 44,05.
57
De portefeuille van het ABN AMRO Groen Fonds bestaat uit leningen met een goede kwaliteit en/of leningen welke worden gegarandeerd door een garantiesteller met een solide debiteurenkwaliteit. ABN AMRO publishes agenda for Extraordinary General Meeting of Shareholders on 20 September 2007
ABN AMRO today has published the agenda for the Extraordinary General Meeting of Shareholders, (EGM), to be held in De Doelen in Rotterdam on 20 September 2007 (starting 10.30 CET) to discuss the offers by the Consortium of RBS, Santander and Fortis and by Barclays.
The agenda will be:
1. Opening of the Extraordinary General Meeting of Shareholders and Announcements
2. The Managing Board's and Supervisory Board's assessment of recent corporate developments and strategic options
3. Overview of the Consortium's public offer on all outstanding shares of ABN AMRO (Consortium consisting of Fortis, RBS and Santander)
4. Overview of Barclays' public offer on all outstanding shares of ABN AMRO
58
5. Reasoned opinion of the Managing Board and Supervisory Board on the Consortium's offer and the Barclays' offer
6. Any other business
The press release of 30 July 2007 reflects the current reasoned position of the ABN AMRO Boards (as meant in article 9q (2)(a) Bte) on both offers. Depending on further developments the ABN AMRO Boards may evaluate their position and inform the ABN AMRO Shareholders accordingly.
59
DATA ANALYSIS AND INTERPRETATION

Percentage of Respondents with Reference to Income Group Income Group High Middle Low No. Of Respondents 18 11 1
P e r c e n t a g e o f R e p o n d e n t s w it h R e f e r e n c e t o In c o m e G ro u p
3% 37% H ig h 60% M i d d le Low
Analysis- out of 100% respondents majority of them i .e. people are high income i.e 60% group and then followed by middle income group i.e. 37% and the last is the low income group i.e 3%. Interpretation- The bank services are majorly used by the high income group people.
60
Category
No. Of Respondents
Service Student Businessman House Wife
10 4 13 3
C a te g o r y W is e B r e a k U p o f R e s p o n d e n ts
10% 33%
S e r v ic e 44% 13% S tu d e n t B u s in e s s m a n H o u s e W ife

Analysis- Out of the 100 respondents 44% are businessmen and 33% people are in service , 13% are students and the rest 10 % are housewifes. Interpretation- The services of the bank are majorly used by the Business class people having the maximum 44%. Used Services Of ABN-Ambro Bank No. Of
61
Respondents Yes No 9 21
Used Services Of Standard Chartered

30%
Yes No 70%
Analysis- Only 9 out 30 people prefer using the services of ABN AMRO Bank as compared to Standard chartered bank where there are more number of people using the services of standard chartered bank. Interpretation- Standard Chartered bank services are preferred more than ABN AMRO bank services.
62
Awareness of Abn Amro Bank

No. Of Respondents
25 20 15 10 5 0
21 6 5 Visit to Bank Source Of Information
19
Friends & Relatives
No. Of Respondents (Out Of 30)
Analysis- The awareness of ABN AMRO Bank is mostly through friends and relatives and then through advertisements and then through peoples visit to bank and the other are miscellenous. Interpretation- The awareness of ABN AMRO bank is mostly recomandations through friends and relatives of the exiting customers of the bank.
63
Banks ICICI SBI HDFC PNB HSBC BOB Others
No. Of Users 12 15 7 11 4 5 14
Others BOB HSBC Banks PNB HDFC SBI ICICI 0 10 7 5 4 11
14
No. Of Users
15 12 20
No. Of Users
Analysis- The number of other banks people use apart from ABN AMRO are with ICICI-12, SBI -15, HDFC-7, PNB-11, HSBC-4, BOB-5, OTHERS-14. Interpretation- Apart from the services given by ABN AMRO bank people like to use the services of other banks as well in which SBI is the most common and the preferred one.
Features
No. Of Respondents 64
Good Customer Care Security Of Money Goodwill Of the Bank Network Of the Bank Location Of the Bank
25 19 18 16 16
Influencing Features Of A Bank

No. Of Respondents 30 20 10 0 25 19 18 16 16
Good Security Of Goodwill Of Network Of Location Of Customer Money the Bank the .Bank the Bank Care Features No. Of Respondents
Services ATM Door Step Banking Phone Banking Mobile Banking Multicity Branching 24-Hour Banking Internet Banking
No. Of Respondents 23 12 21 9 15 2 12
65
Services Used By Account Owners

25 23 21 20
No. Of Users
15 15 12 10 9 12
5 2 0
Ba nk in g Ba nk in g Ba nk in g Ba nk in g Br an ch in g an ki ng AT M
D oo rS te p
M ul tic ity
24 -H ou r
Services
Analysis- There are various services offered to the account owners of ABN AMRO bank . But depending upon the need and the requirement of the customers they use the various services offered by the bank like- ATM-23, door step banking-21, phone banking-21, mobile banking-9, multicity banking-15 , 24hr banking -2 , internet banking-12. Interpretation- This survey shows us that people mostly prefer using the ATM service given by then bank because by using this service one can transfer money into there other accounts, issue cheque book for themselves, can take out short statements which are free of cost otherwise the statements over the counter are chargeable and also to widhraw cash.
66
In te rn et B
Ph on e
M ob i le
No. Of Respondents
If Yes Which Services Of No. Of Respondents ABN-Ambro Bank ATM 7 Door Step Banking 3 Phone Banking 2 Mobile Banking 1 Multicity Branching 5 24-Hour Banking 3 Internet Banking 1
Services Used By Existing Customers

No. Of Users 10 5 0 7 3 2 Phone Bankin 1 5 Multicit y 3 1 Interne t No. Of Respondents
ATM
Services
67
Not Attributes Loan Facility Interest Rate Security Of Money Customer Care Good Network Personalized Services
No. Of Respondents
Very Good 0 2 3 1 0 1
Good 1 1 2 5 2 4
5
Neutral 4 3 2 2 4 3
Good 1 3 2 2 1 1
Bad 3 0 0 0 2 0
6 4 2 0
4 0 1 1
3 3 1 0
4 2 2 0 0 2 1 2 1
2 2 2 0
3 1 0
Loan Facility
Interest Rate
SecurityOf Money
Customer Care
Good Netw ork
Personalised Services
Attributes
Very Good Good Neutral Not Good Bad
68
CONCLUSIONS AND FINDINGS

With years of banking experience, ABN-AMRO Bank is undoubtedly in a strong position to help growing businesses sail through the complexities they may face. ABN-AMRO Bank offers one of the widest ranges of banking products and services in the market today. Managing a growing business demands most of your time and energy. That is why working with the right bank can help ones business sail more smoothly and ABN-AMRO Bank helps in doing that as it understands todays business requirements. The bank provides the right kind of services and accounts at the right time and according to the needs of the market. the expertise of ABN-AMRO Bank with over 150 years' experience, global network of 500 offices in 56 countries making it one of the leading providers of treasury financial services. As the largest independent distributor of third party funds, ABN-AMRO Bank gives investors choice, unbiased evaluation of funds and a portfolio management account that matches your risk profile and investment goals.
Not only this, the bank provides the widest range of foreign currencies for your investment needs plus other products such as housing loan, insurance and unit trusts. ABN-AMRO Bank provides well-developed remote channels for your banking convenience through our 24-hour phone banking and Internet banking. Not only this when made comparison with almost all the leading banks of India, ABNAMRO Bank not only stands high among all but is giving them a fierce competition. Foreign banks in India are subject to the same regulations as scheduled banks. They are permitted to accept deposits and provide credit in accordance with the banking laws and RBI regulations. Currently about 25 foreign banks are licensed to operate in India. Foreign bank branches in India finance trade through their global networks.
69
All commercial banks including ABN-AMRO Bank face stiff restrictions on the use of both their assets and liabilities. Forty percent of loans must be directed to "priority sectors" and the high liquidity ratio and cash reserve requirements severely limit the availability of deposits for lending. Since July 1993, foreign banks like ABN-AMRO Bank have been required to make 32 percent of their loans to the priority sector. Within the target of 32 percent, two sub-targets for loans to the small-scale sector (minimum of 10 percent) and exports (minimum of 12 percent) have been fixed. Foreign banks, however, are not required to open branches in rural areas, or to make loans to the agricultural sector.
70
RECOMMENDATIONS
STRONG NEED OF BRAND BUILDING
The bank needs to make a lot of marketing effort. The level of recognition that may be desired by any brand has not been achieved by ABN-Ambro Bank, DELHI. A lot of noise is made whenever a child is born and as long as that noise is not made the doctors are not sure about the life of that child. Same is the case in marketing. Whenever a new branch comes into existence it is necessary that they announce their birth. Here comes the pre-launch exercise, and similar is the case after the birth. The name has to be taken again. Boast about yourself, about the strong points that you have over and above your competitors. Pull the consumer towards you. As said earlier it is a relationship of trust and this trust can be generated through better and better performance of the bank. Now as working with the bank for some time the facts have come out that they believe in low costing and want to keep low profile. So better way of marketing can be sought which are low at cost. These are discussed further.
PROMOTIONAL STRATEGIES Press publicity:

Paper inserts Advertisements in newspaper (local and national). Interest cards distribution Mailers/personal invitations to selective section of the society Leaflets
Outdoor publicity:
Banners in commercial areas and prime sites. Air balloons at shopping complex.
71
Bus stands shelters. Off site ATM for developing business. Advertisements on Dividers and Railings.
Media:
Local channel advertisement (cable TV scrolls). Advertisements in news channels and business channels.
Face to face:
Personal interaction of marketing executives through. Meetings. Detailing about schemes and updating them form time to time. Event sponsoring in local clubs and social gathering. Road shows. Contacting senior citizens in parks in morning and evening.
Advertisement strategies segmented according to the target customer Senior citizens, housewives, students, service class
Personal mailers. Contacting at parks during morning and evening walks. Contacting at stoplights. Road shows at market sights. Cable TV advertisements during prime time. Stick on the newspaper. Leaflet on the wiper of the vehicles in the parking lots. 72
Educational bodies
Sponsoring some events in schools and collages. Meeting the top management for opening of salary accounts. And fee payment system of the students.
Local clubs like youth clubs, laughter clubs, senior citizen clubs, ladies club, etc.
Event sponsoring.
temporary banners.
Advertisements in club magazines. Opening of extension counters (in case of large club).
Professionals and other active samaj in the area (e.g. Jain samaj)
Direct mailers. Cold calling. Informal gathering arranger by the bank for some social cause.
Commercial places and market establishments:

Cold calling. Personal visits of the executives.
NEED A CHANGE IN MARKETING FOCUS

The marketing team of the branch has until now focused on selling of their most competitive product, which are there fixed deposits. The rates of interest, which they provide on fixed deposits, are really competitive and highest in this market. But this strategy could
73
not be held for a longer period of time as in the long run it would become liability to the bank to pay such high rate of interest and it would lower the revenues of the branch. Even the survey conducted proved that the fastest selling product is savings account amongst the consumer. With a network that is good enough this bank can make efforts to increase the market share in the area where the competition is so tough. This needs a brain storming from the top management in the branch as to how about fixing the targets in each category of accounts.
Solid network required to develop the business further

If we see the results of the survey, it is evident that people prefer strong networking system to make their banking life as comfortable and reachable as possible. For ABNAmbro Bank to enjoy a good customer base, they should make efforts towards developing more and more ATM in the city and extension counters to facilitate better and fast service. Updating of technology from time to time is very necessary. ABN-Ambro Bank was the very first bank to start few of the very good service like Internet banking; bringing about new service to attract more and more consumers should carry on this tradition further.
Corrective positioning of ABN-Ambro Bank.

ABN-AMRO bank is known for its corporate operations. Very big names in the corporate world have their accounts with this bank. For the past so many years it has been catering to these clients only and has generated an image of being a corporate bank. This product extension into the retail segment need separate focus and separate positioning in the market. The bank cannot carry on its old image for both the segments of the market. For this a distinctive advertising campaign has to be developed (refer to the promotional activities stated earlier) to reposition the brand in potential consumers mind. It should be noted that both the type of clients differs from each other in their true nature. One is a very low profile relationship, which talks about masses. This type of
74
client requires assurance, trust, information, and support. This is retail banking. While on the other hand the second type of relationship is stronger, which is the corporate client that requires different setup all together.
MAKE THE BRANCH SELF-INFORMATIVE

The branch should be decorated in a manner, which would provide maximum information to the customers without any difficulty. All the schemes and products, all the service charges, days and time of transactions should be printed in a beautiful manner and hanged on the walls of the branch where customer can see with ease. This was one of the things, which were found to be absent in this branch. By doing so the customer would feel more attached and wall in will be converted in higher number of accounts.
75
QUESTIONNAIRE
ABN-AMRO BANK [This is to get the general information from all the customers, what they think about the bank and how ABN-AMRO can be an ideal bank] 1. Which all others banks are you a user of? ICICI Bank State Bank of India (SBI) HDFC Punjab National Bank (PNB) HSBC Bank of Baroda (BOB) Others 2. If you would like to switch over to any other bank what will you like to choose? ICICI Bank HDFC Kotak Mahindra ABN-AMRO Bank Others 3. What are the features that influence your decision while availing Any services of a bank? Good customer care Security of your money Goodwill of the Bank Network of the Bank
76
Location of the Bank 4. Which all services of the bank do you use? ATM Door step Banking Phone Banking Internet Banking Mobile Banking 24 hours Banking 5. How often do you use the services of your Bank? Weekly Monthly Quarterly 6. Are you satisfied with the services provided by your Bank? Very much Satisfied Satisfied Dissatisfied Strongly Dissatisfied 7. Have you ever used any services of ABN-Ambro before? Yes No 8. If yes, which all banking services have you used? ATM Door step Banking
77
Phone Banking Internet Banking Mobile Banking 24 hours Banking 9. Rank the following attributes of ABN-AMRO Bank . ATTRIBUTES Loan facility Interest rate Security of money Customer care Good network Personalize services 10. Your recommendations for ABN-AMRO Bank regarding Product/services. VERY GOOD GOOD NEUTRAL NOT GOOD BAD
____________________________ PROFESSION: ______________________ PERSONAL INCOME: _________________ CONTACT NUMBER: ___________________
78
BIBLIOGRAPHY
Websites:
www.indianexpoterregister.com www.einnews.com www.bis.org www.abn-ambro bank.com www.newspaperarchieve.com www.google.com http://www.domain-b.com/scripts/recommend/recommend.asp http://www.abnamro.com/com/about/profile.jsp
Books:
banking and investments edited by senior bankers Bank-net directory 2005-06 Banking and Finance Glossary White paper on Banking systems survey 2005-06 Trends in Banking technology industry
Journals of ABN-Ambro Bank
79
ABN-Ambro Broachers and Manuals. Statistical Methods by S.P. Gupta.
Articles:
Business Standard, Mumbai, January 25, 2007 Indian Express, Wednesday December 15, 2006.3:26 AM Our Banking Bureau, 11 March 2007 The Times of India- Thursday, March07 The Hindu Sunday, Feb07
80
CASE STUDY
Technology -led Excellence OVERVIEW The Challenge Confronted with a changing competitive landscape and a demanding customer, ABN AMRO was forced o look at a solution that would enable them to serve customers effectively across multiple delivery channels & bring down the TCO. The Solution A new-generation solution, which is highly flexible and easily scalable, ensured ABN AMRO launched new & unique products and services, across channels to the satisfaction of its customers. The Benefit ABN AMRO has increased operational efficiency due to integration across delivery channLes, quicker time-to-market, lower TCO and increased ROI.
ABN AMRO BANK - A PROFILE ABN AMRO Bank is a prominent international bank with its origins going back to 1 8 2 4 . The out 97,000 full-time equivalents AMRO Bank is listed on and Paris) and the New ABN AMRO Bank in India has an eight decade long experience of the Indian business scenario. owing customer base being ous new -age delivery channels e branch network. Traditionally bank providing a comprehensive ABN AMRO Bank started its India operations and like other foreign multinational banks, focused primarily on wholesale banking, to service top-tier corporate clients. This changed in the 1990s, when strategic business imperatives and an increased level of competition both from domestic and multinational banks in India led the bank to look at retail banking as a key area for growth. In an effort to strengthen its retail banking presence, ABN AMRO 81
acquired Bank of Americas retail banking operations in India. As part of the acquisition, the bank migrated to Bank of Americas technology infrastructure, which was based on ICBS solution from Fiserv, running on an IBM AS/400 platform. However, the existing solution was not flexible enough to meet the requirements of a competitive consumer banking environment, where offering a range of products and services to customers across multiple delivery Channels are critical. With frequent maintenance requirements, the platform was also proving to be a drain on the banks resources. At the same time, the focus at the bank was on reduction of TCO (Total Cost of Ownership) and therefore, a mere upgrade to a newer version of the existing, aging system would not have met the objective. As a result, the bank decided to replace the legacy system with a new generation, robust core banking solution. The cornerstone of a successful consumer banking strategy is to have a technology platform that can offer anytime, anywhere banking through multiple delivery channels like the Internet, ATM, mobiles and call centres. ABN AMRO Bank required a platform that could easily support existing delivery channels and add new ones, while seamlessly integrating them to provide a relationship view of customers interactions across all delivery channels. Being a multinational bank, ABN AMRO Bank was also keen to adopt best practices being followed in other countries, such as the ability to roll out new products and services in line with domestic market requirements. Equally important was the need to roll out these customizations rapidly so as to gain critical time-to-market advantage. This could only be achieved by deploying a platform that was flexible and easily extensible. After intense discussions and evaluation, ABN AMRO chose Finacle, the newgeneration universal banking solution from Infosys, to address its needs in core banking and consumer e-banking spaces. Some of the key features that Finacle offered were: True 24x7 banking Finacle enabled zero downtime at both the central and branch level server, ensuring that ABN AMRO was up and running on a 24x7 basis, across electronic delivery channels and branches. Finacles architecture also enabled offering of basic consumer banking 82
services to customers, either during the planned End of Day (EOD) black out windows, unscheduled outages of the central data center of the bank or during disruptions in branch network connectivity. Leveraging Straight-Through-Processing (STP) Finacle provided an interoperable and open architecture that ensured tight integration with all delivery channels using standard message protocols. The powerful STP feature ensured that several transactions were completed end-to-end, without manual intervention. Turnaround times have drastically reduced for issuing cheque books and account statements, thereby enhancing productivity and customer satisfaction. Unique extensibility features Finacles unique Xtensibility tool kit comprising Scripting Engine, Workflow, and Remote Application Interface (RAI) provided the much needed flexibility to ABN AMRO Bank, enabling it to easily and rapidly add new business rules, launch new products, and modify processes. Using this tool kit, ABN AMRO developed a loyalty reward program for its customers wherein, the bank offered incentives like charge free demand drafts based on certain business rules like maintaining specified minimum balances. Such programs have helped the bank reap the twin benefits of customer retention and an increase in low cost funds. Some of the modules that have been quickly rolled out by ABN AMRO are: Direct Sales Agent (DSA) Module: To track the performance of Direct Sales Agents (DSAs) of the bank and have customized commission computation logic for the DSAs based on predefined parameters like product type, geography and hierarchy. Complaint and Request Tracking System (CARTS): To track customer request andcomplaints without manual intervention and assign priority based on customer profile and severity of request, by seeking reference from the Finacle core banking database. Card Management System (CMS): This is a repository of customer card information and
83
acts as a focal point in various events relating to cards, like issue, reissue and aintenance. An additional feature of this module is the ability to communicate on an online basis for activities like hot carding a card, activation/deactivation of cards, etc. REAPING THE BENEFITS For ABN AMRO Bank, the choice of an enterprise banking platform hinged on factors like flexibility translating into ease of customization, availability of an integration infrastructure with multiple delivery channels and reduced TCO. Finacle has delivered on all of these points along with giving crucial time-tomarket advantage and business agility to the bank, thus helping script a retail banking success story. The continually changing business dynamics in the new age economy requires banks to respond with a high degree of agility. Today, technology has emerged as both the key enabler and driver of change. We believe the Finacle universal banking solution from Infosys is not only functionally rich and technically robust and scalable, but also that its new generation architecture based on the web paradigm, true 24x7 operability and straight-through-processing infrastructure provides ABN AMRO the crucial time-to-market advantage and business agility to gain and retain competitive leadership in the consumer banking space. We are confident of achieving a very healthy ROI on this technology project and have already experienced various costs savings. For instance, we have experienced over 60 percent increase in realization of fee-based income. Besides, in Infosys we see a strategic partner who has the global reach, rich experience and expertise in financial services, and a wide range of technologies. It is this rich repository of experience and skills that have helped them carry out this demanding implementation project within budgeted costs and time frames. Romesh Sobti Former EVP & Country Representative ABN AMRO, India
84
Finacle - Universal Banking Solution Finacle, the universal banking solution from Infosys, empowers banks to transform their business by leveraging agile, new-generation technologies. This modular solution addresses the core banking, treasury, wealth management, consumer and corporate ebanking and web-based cash management requirements of universal, retail and corporate banks worldwide. Infosys. The organization behind Finacle. Infosys Technologies Ltd. (NASDAQ: INFY) defines, designs and delivers IT enabled business solutions. With global revenues of $2.15 billion and more than 66,000 employees, Infosys today has more than a third of its business coming from the banking and financial services industry and has a strategic focus on this segment.
85

Abn Ambro Bank Final 19-09-2007

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Abn Ambro Bank Final 19-09-2007

Diunggah oleh

Hak Cipta:

Format Tersedia

A SUMMER TRAINING REPORT IN INALSA LTD.

JAGANNATH INSTITUTE OF MANAGEMENT SCIENCES

ABOUT THE INDUSTRY

PRIVATE AND FOREIGN BANKS

CAPITAL ADEQUACY NORM

INDIAN BANKING SYSTEM

SCHEDULED AND NON SCHEDULED BANKS

RANGE OF PRODUCT AND SERVICES

Personal Finance Credit Cards Priority Banking Investment Advisory Services

Personal Investments Insurance Deposits and Retail Services Retail FX Products

RULES AND REGULATIONS

SWOT ANALYSIS (ABN-AMRO BANK)

1. SAMPLE DESIGN /SAMPLE ELEMENT / UNIT

2. QUESTIONNAIRE DESIGN / FORMATION

the perception of the rival brand among the customers.

LIMITATIONS OF THE STUDY

the best efforts to include all-important variables, the chance of some

variables not appearing in the study could not be ruled out.

The Pledges' United

COLLECTING THE DATA

Services Provided By ABN-Amro Bank

ABN-AMRO Bank offer includes:

Personal Finance Credit Cards Priority Banking Investment Advisory Services

Personal Investments Insurance Deposits and Retail Services

Credit line ( Cash on your terms)

2. CREDIT CARDS ABN-AMRO Bank Visa and MasterCard credit cards

4. INVESTMENT ADVISORY SERVICES

Available across 8 cities.

Trained investment services counselors. Sophisticated research franchise.

7.DEPOSITS AND RETAIL SEVICES Deposits

Local and foreign currency cherubs.

Safe deposit boxes. 27

3. MOBILE AND E-MAIL ALERTS

6 CREDIT CARD HELP-LINE

7. ELECTRONIC CLEARING SYSTEM

MAINTANING ACCOUNTS WITH ABN-AMRO BANK

SAVING ACCOUNT DEMAND DEPOSITS 1. SAVING ACCOUNT

Terms deposits rates:

INTEREST RATE (CARDED) FOR TERM DEPOSITS w.e.f.june27,2007

>15 lakhs DOMESTIC/NRO <=15 lakhs <1 crore =1 crore

6.00% 6.00% 6.00% 9.5% 6.25%

6.00% 6.00% 6.00% 9.5% 6.25%

6.00% 6.00% 6.00% 9.5% 6.25%

6.255 6.35% 6.50% 6.50%

6.25% 6.35% 6.50% 6.50%

6.25% 6.35% 6.50% 6.50%

Een betrokken gemeenschap en hoge mate van sociale cohesie bevorderen de

Press contact: +31 20 6288900 IR contact: +31 20 6287835

Cautionary statement regarding forward-looking statements

Press contact: +31 20 6288900 IR contact: +31 20 6287835

Cautionary statement regarding forward-looking statements

Interest of shareholders and other stakeholders

Creditors: financial strength and long-term ratings of the ongoing businesses.

Risks associated with each proposed transaction

Press contact: +31 20 6288900 IR contact: +31 20 6287835

Cautionary statement regarding forward-looking statements

The agenda will be:

1. Opening of the Extraordinary General Meeting of Shareholders and Announcements

4. Overview of Barclays' public offer on all outstanding shares of ABN AMRO

6. Any other business

DATA ANALYSIS AND INTERPRETATION

Service Student Businessman House Wife

S e r v ic e 44% 13% S tu d e n t B u s in e s s m a n H o u s e W ife

______________ PROFESSION: PERSONAL INCOME: _ CONTACT NUMBER: ___________