A SYNOPSIS

ON

"CONSUMER BEHAVIOUR TOWARDS RETAIL PRODUCTS"

submitted to:
by: Dr.Bhavet Garg KOHLI Submitted POOJA Roll.No.1211353 MBA SEC B

(Session : 2011-13)

MAHARISHI MARKENDESHWAR UNIVERSITY,

MULLANA (AMBALA)

REVIEW OF LITERATURE
BALLARPUR INDUSTRIES LIMITED, popularly known as BILT is efficiently managed, financially sound, and self sufficient and self made company with paper as its core business and also having interest in chemicals, foods and IT. BALLARPUR INDUSTRIES LIMITED.(BILT) promoted by L.M Thapar is the leader in Indian paper industry with and annual production capacity of 480000 MT spread over in five manufacturing facilities produces ordinary and superior varieties of writing, printing, and specialty papers etc. BILT, which is originally incorporated in 1945 as Ballarpur straw Board Mills, has changed its name in march 1946 to Ballarpur paper and straw board mills and again it was changed to the present name in October 1975.since then the company has grown to be a leader in paper industry by continuous expansion and modernization of its capacity and plant and strategic acquisition expansion and modernization of its capacity and plant and strategic acquisition. In 1969 the company has merged Shree Gopal paper mills with itself and the company which has acquired the sinar mass pulp and paper (India) Ltd. (BGPL) which has state of the art 145000TPA paper plant and a market leader in the high end coated art paper and art paper board segment in India is planning to bring the paper unit of BGPL into its fold and consolidating its paper operation Under one umbrella. To complement its restructuring and to enable it to emerge as a stronger and more competitive organization, the company is implementing a project involving modernization and expansion of capacity at its unit in Shree Gopal,

Ballarpur and sewa by 105000 TPA is planned over a two year period from 2000-01to2000-03 for Unit Sewa and Shree Gopal, In the second phase, 42000TPA of capacity is expected to come on stream at Unit Sewa resulting in increasing in capacity by 37 tones from the earlier 125 tones of unbleached pulp per day. The company has also completed installation of a 2.4 meter wide blade coater at Unit Shree Gopal in FY 2001-02.BILTenterd into strategic alliance with IIansol of South korea to provide world class blade coated paper to the Indian customer. It is the first company in the world to commercially exploit the fractionation of bamboo and has applied for the world patent for this process. It has also entered dint o direct retail distribution with the launch of A4 size 100-sheet pack of Royal Executive Board. Mr.Gautam Thapar, Chairman of BILT, has been associated with Bilt since 1986 when joined the company as shop floor management apprentice paper mills and was instrumental in turning around BILT in the late 1990s. 1) Ballarpur Unit, Distt. Chanderpur , Maharashtra 2) Shree Gopal Uint, Yamunanagar, Haryana 3) Sewa Unit, Orissa 4) Unit Ashti in maharastra From the Beginning in paper, BALLARPUR INDUSTRIES LIMITED is now a multifaceted enterprise with interest allied to as well as remarkably varied from paper. The operations of the company traverse products divisions as well as international boundaries, making it today the core BILT GROUP of the and forming together with subsidiary and associates companies a group in itself with its center of operations at its head office New Delhi.

OBJECTIVE OF THE STUDY

As it has been said truly that practical knowledge makes the person more capable, comprehensive and helps to enhance his/her creativity along with the theoretical data the exposure of practical life situation existing in the corporate is very much needed. The objective of my study was also to develop some practical experience in the training period. I learned a lot about marketing working in the organization that helps a lot in the efficient achievement of the goals. The main objective was divided into some sub objectives so as to draw clear conclusion. These sub objectives are given below: 1. To study the working of MSD (marketing & services department). 2. Market Analysis of retail products.

RESEARCH METHODOLOGY
An exploratory research was conducted with the help of literature surveys and experience surveys in experience surveys INDIVIDUALS with expertise, Knowledge & ideas about research project were questioned. After the expertise, analysis & establishing of priorities of further research; a descriptive research was conducted so as to find solutions of the problem The research methodology consisted of the following steps: 1. Scope of study 2. Sampling methods 3. Data collection tools 4. Sample size 5. Data analysis tools 6. Limitation of the study

Scope Of Study Study was aimed at research analysis of RDWs, so the study was in improvement in retail products sale. A survey was conducted for 34RDWs of Northern region with help of telephone. Sampling Methods: The method of random probability sampling was adopted for selecting the sample. The sample was selected such that clear & efficient results can be drawn to draw conclusions. The sample was selected according to the convenience.

Data Collection Tools: Both primary as well as secondary is used for the study. The secondary data was collected through the literature catalogues & experience survey. For conducting an experience survey the method of informal investigation was collected from knowledgeable persons & official records. Primary data was collection of data was 44 people out of which 34 were redistribution whole sellers & 10 were companys officials. Data Analysis Tools: An attempt was made tabulate and summaries data in order to relate critical; points with study objectives the reliability of the summaries data was tested with the help of data analysis tool like percentage, average, standard deviation and variance.

Limitation Of The Study:

Maximum care was taken while conducting the survey and collecting the secondary data. But there are the chances that the result may not match the realities due to some sort of errors. The reason nay is limited area to conduct the survey, time, and money constraint, small sample size etc.

So the study does not claim to provide final and absolute results. But it surely narrow down the area whose judgment will finally operate

Scope of The Study

a) The study was conducted in the twin cities of Yamuna Nagar and

Jagadhari. These two cities are spread in the areas of----- and have an urban population of approx.------b) Only grocery stores were introduced in this study. There are around the city, but of which 7 are of more than thousand sq.

----- grocery in feet area. c) d)

100 adult shoppers would comprise of the sample. Only those shoppers have been surveyed who have just come out of

the grocery stores after shopping. This has been done to ensure the higher recall.

NEED OF THE STUDY:a) The retail sector in small towns is also seen a shift towards modern retail formats. b) Most of the current retail studies focus on the rise of organized retailing in the bigger cities of India like:- Delhi, Mumbai, Chennai, Bangalore, Chandigarh, Hyderabad, kolkatta, Ahmedabad and so on. c) The researcher felt the need to conduct a research on the shopping behaviour ofthose residing in a smaller city like Yamuna nagar. Yamuna nagar is a town with a booming economy and is home to more than 500 SMES (small medium size enterprises). This city is a major center in India for the production of brass and steel utensils and plywood. It also houses Asias largest paper mill(BILT) and Asias largest sugar mill.

BIBLIOGRAPHY
BILT WEBSITE (WWW.BILT.COM) 1. 2. Marketing Management By Philip Kotler. Information Provided by BILTBy Catalogues, Annual report etc. 3. Bilt Website Site (WWW.BILT.COM)