BAGD 1013 INTRODUCTION TO MANAGEMENT GROUP ASSINGMENT ABOUT

ASSINGMENT GROUP MEMBERS: NAME

KESAVAN A/L BASKERAN RISHENDRA RAJ A/L KARUNAGARAN MOHAMAD NAZREEN BIN ROSLAN

STUDENT ID
JB1202DD0520 JB1202DD0519 JB1220007

LECTURE NAME: EN.IRFAN ASIK BIN MUSHI

CONTENT
TITLE
Introduction History Nature of business Vision Mission Countries where toyota company operates Company stategy Toyota product and services IN USA and Malaysia Product and services offered in USA and Malaysia offered are similar. The reason Product and services offered in USA and Malaysia are similar Visionary management Toyota as a global corporation company Why is it important for a company to go global Will manager decisions and leadership style differ in different countries? Explain your answer. References

PAGE NUMBER
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17

INTRODUCTION

We are required to choose one Multinational companies and to do summary of the companys business and operation. We are in group of 3 members decided to choose Toyota Company as our group assignments Multinational Company. This assignment will be included with types of Multinational companies, place of company operates, our opinion for why it is important for a company to go global? and finally the explanation of will managers decision and leadership style differ in different countries? This assignment is guided by our lecturer MR. IRFAN ASIK BIN MUSHI. We as a group KESAVAN , RISHEN and MOHAMED NAZREEN did so much of hard work to the information in many sources .

HISTORY

The newly formed word was trademarked and the company was registered in August 1937 as the "Toyota Motor Company". From September 1947, Toyota's small-sized vehicles were sold under the name "Toyopet". The first vehicle sold under this name was the Toyopet SA but it also included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet Crown and the Toyopet Corona. However, when Toyota eventually entered the American market in 1957 with the Crown, the name was not well received due to connotations of toys and pets. The name was soon dropped for the American market but continued in other markets until the mid 1960s.With over 30 million sold, the Corolla is one of the most popular and best selling cars in the world. Toyota received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports. Due to the 1973 oil crisis, consumers in the lucrative US market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an "entry level" product, and their small vehicles employed a low level of quality in order to keep the price low. By the early sixties, the US had begun placing stiff import tariffs on certain vehicles. The Chicken tax of 1964 placed a 25% tax on imported light trucks. In response to the tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US by the early eighties. In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with General Motors called NUMMI, the New United Motor Manufacturing, Inc, operating an automobilemanufacturing plant in Fremont, California. The factory was an old General Motors plant that had been closed for two years. Toyota then started to establish new brands at the end of the 1980s, with the launch of their luxury division Lexus in 1989. In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles to its lineup, including a full-sized pickup, the T100 (and later the Tundra); several lines of SUVs; a sport version of the Camry, known as the Camry Solara;

and the Scion brand, a group of several affordable, yet sporty, automobiles targeted specifically to young adults. Toyota also began production of the world's best-selling hybrid car, the Prius, in 1997. With a major presence in Europe, due to the success of Toyota Team Europe, the corporation decided to set up TMME, Toyota Motor Europe Marketing & Engineering, to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, TMUK, as the company's cars had become very popular among British drivers. Bases in Indiana, Virginia and Tianjin were also set up. In 1999, the company decided to list itself on the New York and London Stock Exchanges. In 2001, Toyota's Toyo Trust and Banking merged with two other banks to form UFJ Bank, which was accused of corruption by the Japan's government for making bad loans to alleged Yakuza crime syndicates with executives accused of blocking Financial Service Agency inspections. The UFJ was listed among Fortune Magazine's largest money-losing corporations in the world, with Toyota's chairman serving as a director. At the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan's banking crisis, UFJ merged with the Bank of Tokyo-Mitsubishi to become the Mitsubishi UFJ Financial Group. In 2002, Toyota managed to enter a Formula One works team and establish joint ventures with French motoring companies Citroen and Peugeot a year after Toyota started producing cars in France. Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the year 2005 but slid to 55 for 2011. The Company was number one in global automobile sales for the first quarter of 2008. On December 7, 2004, a US press release was issued stating that Toyota would be offering Sirius Satellite Radios. However, as late as January 27, 2007, Sirius Satellite Radio and XM Satellite radio kits were not available for Toyota factory radios. While the press release enumerated nine models, only limited availability existed at the dealer level in the US. As of 2008, all Toyota and Scion models have either standard or available XM radio kits. Major Lexus dealerships have been offering satellite radio kits for Lexus vehicles since 2005, in addition to factory-equipped satellite radio models.

In 2007, Toyota released an update of its full size truck, the Tundra, produced in two American factories, one in Texas and one in Indiana. "Motor Trend" named the Tundra "Truck of the Year," and the 2007 Toyota Camry "Car of the Year" for 2007. It also began the construction of two new factories, one to build the RAV4 in Woodstock, Ontario, Canada and the other to build the Toyota Prius in Blue Springs, Mississippi, USA. This plant was originally intended to build the Toyota Highlander, but Toyota decided to use the plant in Princeton, Indiana, USA, instead. The company has also found recent success with its smaller modelsthe Corolla and Yarisas gasoline prices have risen rapidly in the last few years.

NATURE OF BUSINESS
Nature of business of Toyota Company: Assembly

Sole Distributor Parts & Service facilities for TOYOTA Passenger Car, Commercial Vehicles and Four Wheel Drive.

VISION
Toyota will lead to the way of future of mobility, enriching life around the with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectation and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.

MISSION
Toyota seeks to create a most prosperous society though automotive manufacturing. To attract and attain customers with high valued product and service and the most satisfying ownership experience.

COUNTRIES WHERE TOYOTA COMPANY OPERATES

Toyota currently operates in more than 23 countries, including Japan, Poland, south Africa, Russia, Australia, Canada, Indonesia, turkey, brazil, France, the united state, the united kingdom and most recently Pakistan, Mexico, India, Malaysia, china, Thailand, Vietnam, Philippines, Venezuela, Czech republic and Argentina. Toyota company are also satisfying market demand in more than 140 counties worldwide.

COMPANY STATEGY

Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing Toyota's managerial values and business methods are known collectively as the Toyota Way. In April 2001 Toyota adopted the "Toyota Way 2001," an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for People and Continuous Improvement, Toyota summarizes its values and conduct guidelines with the following five principles:

Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect Teamwork

According to external observers, the Toyota Way has four components: 1. Long-term thinking as a basis for management decisions. 2. A process for problem-solving. 3. Adding value to the organization by developing its people. 4. Recognizing that continuously solving root problems drives organizational learning. 5. The Toyota Way incorporates the Toyota Production System.

TOYOTA PRODUCTS AND SERVICES IN USA AND MALAYSIA

Cars & Minivan Yaris Corolla Matrix Camry Sienna Avalon

Hybrids& EVs 3rd Gen Prius Camry Hybrid Prius v Prius Plug-in Hybrid Highlander Hybrid PRIUS PRIUS c

Crossovers & SUVs RAV4 FJ Cruiser Venza Highlander 4Runner Sequoia Land Cruiser INNOVA AVANZA Trucks Tacoma Tundra FORTUNER RUSH HILUX

VAN HIACE

The Toyota Certified Used Vehicles Advantage

12-month/12,000-mile Comprehensive Warranty1 7-year/100,000-mile Limited Powertrain Warranty2 1-year of Roadside Assistance3 160-Point Quality Assurance Inspection CARFAX Vehicle History Report4 Certified customers are eligible for standard new car financing rates5 That's why we're including a complimentary worry-free maintenance plan and roadside assistance with the purchase or lease of every new Toyota. For 2 years or 25,000 miles, whichever comes first, you and your new vehicle will be covered. It's complimentary peace of mind, and we're the first full-line brand to offer anything like it.

Maintenance Toyota-trained technicians will help you fulfill maintenance obligations and help improve your Toyota's overall value, while keeping a complete history of maintenance visits. Toyota will also deliver timely reminders before your scheduled maintenance. Toyota Care Scheduled Factory Maintenance Covers: Engine oil and filter Tire rotation Multi-point inspection

24-Hr. Roadside Assistance Toyota Care features 24-hr. roadside assistance for those days when you need a tire changed, or to have a door unlocked. 24-Hr. Roadside Assistance Covers: Lockout protection Flat tire changes Jump starts Fluid delivery Towing for the unexpected

PRODUCT AND SERVICES OFFERED IN USA AND MALAYSIA OFFERED ARE SIMILAR.
The Product and services offered in USA and Malaysia is similar where they have same types of products and services. Such as type or model of vehicles provided in both country is almost similar. Even the services provided by both countries such as customer service, maintenance, 24 hours road side assistance and even the warranty offered by Toyota in both countries.

THE REASON PRODUCT AND SERVICES OFFERED IN USA AND MALAYSIA ARE SIMILAR.
The reason Product and services offered in USA and Malaysia are similar because they maintain the quality of the product and services provided in both countries are similar. These also maintain the standard of global marketing company. It also prevent the customer from making complain about the differences between both the countries.

VISIONARY MANAGEMENT
Toyota has employed a tree metaphor in expressing the Toyota Global Vision.

Roots: Shared values Roots of the tree are shared values. Those are the same basic values that people at Toyota have expressed over the years as the Toyoda Precepts, as the Toyota Guiding Principles, and as The Toyota Way. They are the spirit of conscientious manufacturing. Fruit: Making great cars and contributing to host communities Fruit yielded by the tree symbolize Toyota's progress in creating ever-better vehicles and contributing to economic and social vitality in Toyota's host communities. That progress will earn a welcome place for Toyota in communities around the world.

Trunk: Solid business Business vitality is the trunk that supports Toyota's activities toward creating products that will win customer smiles. In Toyota's tree metaphor, solid business is the trunk of the tree. Through that trunk flows the nutrition for supple limbs, branches and leaves and for bounteous fruit.

TOYOTA AS A GLOBAL CORPORATION COMPANY

A multi global corporation is a corporation that explores and capitalizes on building a customer base and investment strategy in every market possible. Global corporations leverage a network of entities in these markets to work toward maximizing profitability.

Global corporations sell the same core product or service in every market they penetrate. Toyotas adds or remove some accessories according to country, but the core service is the same in all market. Distribution methods set global corporations apart from the rest of the business world. Corporations have learned to adapt to cultural difference, different governing bodies, and the different ways people live around the world to maximize the impact of their business and manage them through tightly networks.

WHY IS IT IMPORTANT FOR A COMPANY TO GO GLOBAL

In my opinion why is t important for a company to go global is: Access to additional markets - The main advantage that makes most companies to spread wings abroad is the admission to additional markets (so further room to grow and dig up sales). Along with that, a company that sells to numerous countries gets the aptitude to balance risks e.g. if one country is going slow, you can trade with another country which has a stronger economy. Financial factor - There are many reasons for going global. The leading one is wealth. A local market is restricted, and there is only a limited scope to grow. There may be other markets which require you to be present in other countries, so going global makes perfect sense. The world is a blend of opportunities and diversity. The latter uphold the former. There should be some golden policy for going global. One of them may perhaps be 'Do well in the local market first and then do well globally. Small local area market - There may be very tiny market in the restricted area depending on products or service. The Global market is a much larger opportunity. Such a market helps in offsetting the costs. You are reaching more people and can generate more revenue. There are some hazards and challenges in going global like additional capital required and risk, along with challenges in working with diverse cultures, different laws, dissimilar languages, political risks and so on. Universal nature of product and services - Entrepreneurs go global, if their products/ services are moderately universal in nature, i.e. it is competent enough for consumption, cutting across caste, creed, race, culture, technology etc. This means that the ground of vision for the entrepreneur is prolonged and he/she faces fresh challenges in the diverse environments of operation. These challenges are catalytic and energizing forces, enabling the creative juices of new ideas to flow. If you believe your product/services are good, why not take it to a larger population? This could be the motto of every global participant.

WILL MANAGER DECISIONS AND LEADERSHIP STYLE DIFFER IN DIFFERENT COUNTRIES? EXPLAIN YOUR ANSWER.

Yes, manager decisions and leadership style differ in different countries. Culture because every country has their, own culture to follow, for an example in Malaysia advertisement should be not be sexy or violent as other Europe.

Taste Different countries have different taste. Example at Indias Mac Donald does not sell beef burger where Indians wont eat beef. While in Malaysia beef is one favorite meal for Malays.

REFERENCES

WIKIPEDIA, (2012). Toyota. [online] Available at : http://en.wikipedia.org/wiki/Toyota [Accessed 22 August 2012] Toyota motor cooperation, (2011). Visionary management. [online] Available at: http://www2.toyota.co.jp/en/news/11/03/0309_1.html [Accessed 22 August 2012]