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  • Project Report On: Bachelor of Management Studies (BMS)

    Diunggah oleh

    Humaid Nathekar
    46 tayangan15 halaman
    The document summarizes a visit to a retail jewellery shop called 4 Colours Art Jewellery. It provides background on the owner and business. The shop sells imitation and diamond jewelry ranging from Rs. 500 to Rs. 10,000. It uses a leased department model located in a mall entrance. Production involves designing and manufacturing jewelry in-house. A SWOT analysis notes strengths like unique designs and location but weaknesses like limited advertising as a small leased department.

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    Report 4 Colour

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    The document summarizes a visit to a retail jewellery shop called 4 Colours Art Jewellery. It provides background on the owner and business. The shop sells imitation and diamond jewelry ranging from Rs. 500 to Rs. 10,000. It uses a leased department model located in a mall entrance. Production involves designing and manufacturing jewelry in-house. A SWOT analysis notes strengths like unique designs and location but weaknesses like limited advertising as a small leased department.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
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    46 tayangan15 halaman

    Project Report On: Bachelor of Management Studies (BMS)

    Diunggah oleh

    Humaid Nathekar
    The document summarizes a visit to a retail jewellery shop called 4 Colours Art Jewellery. It provides background on the owner and business. The shop sells imitation and diamond jewelry ranging from Rs. 500 to Rs. 10,000. It uses a leased department model located in a mall entrance. Production involves designing and manufacturing jewelry in-house. A SWOT analysis notes strengths like unique designs and location but weaknesses like limited advertising as a small leased department.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 15

    4 Colours Art Jewellery

    Project Report on
    Visit to a Retail shop 4 Colours Art Jewellery

    BACHELOR OF MANAGEMENT STUDIES (BMS)


    MARATHA MANDIRS BABASAHEB GAWDE BUSINESS SCHOOL MUMBAI CENTRAL

    SUBMITTED TO

    Prof. Yasmin Singaporewala

    BMS Semester - VI

    Page 1

    4 Colours Art Jewellery


    SUBMITTED BY: Sr.no. 1 2 3 4 5 Name Farhan Choudhary Pradnya Garibe Humaid Nathekar Prathmesh Patil Sonali Shinde Roll.no. 12 17 29 36 53

    BMS Semester - VI

    Page 2

    4 Colours Art Jewellery


    Details of Visit Name of the Shop Date of visit Duration of Visit Address : : : : 4 Colours Art Jewellery 14/03/2012 2.00 to 3.30 pm Mulund (E), Nirmal Lifestyle Product Manufactured Name/Designation of the Concerned Industry Authority : : Immitation Jewellerys Mr. Nitesh Jagwani Owner

    Index
    BMS Semester - VI Page 3

    4 Colours Art Jewellery


    Sr.No
    1 2 3 4 6 7 8 9 Background Vision Mission Statement Type of Store Retail mix Production Process Sustainable competitive advantage SWOT Conclusion

    Contents

    Page No.
    06 06 07 07 12 13 13 15

    List of Diagram

    BMS Semester - VI

    Page 4

    4 Colours Art Jewellery


    Sr.No Name of Diagram Page No

    1 2 3

    Store Layout Production Process Sustainable Competitive Advantage

    09 12 13

    BMS Semester - VI

    Page 5

    4 Colours Art Jewellery


    Background Owner- Mr. Nitesh Jagwani.

    Graduate B.com. Worked in Sia 6mitations jewellery from 2006 March 2010. Started his own kiosk on 25th July 2010.

    Vision Mission Statement Vision Create an enterprise and brand value to increase the net worth of our group. Mission The very basis of our existence, our Mission is to successfully develop, produce and sell high quality jewellery and accessories and help our customers in getting the maximum value for money in process.

    Type of store
    BMS Semester - VI Page 6

    4 Colours Art Jewellery


    Leased Department. Situated at Ground floor of the mall. Rent- Rs. 45,000-50,000 p.m .

    Retail Mix:

    Products Pandants Earings

    BMS Semester - VI

    Page 7

    4 Colours Art Jewellery


    Necklaces

    Rings

    The above shown jewellery are made in two types :Immitation Jewellery. American Diamond Jewellery. Price Immitation Jewellery 500 to 2,000 Rs. American Diamond Jewellery 2,500 to 10,000 Rs.
    BMS Semester - VI Page 8

    4 Colours Art Jewellery

    Place Situated at the entrance of Nirmal Lifestyle Mall, Mlund (E). Store Layout

    Fig 1
    BMS Semester - VI Page 9

    4 Colours Art Jewellery

    Promotion Since it is just a kiosk they do not propmte their products on a large scale. They promote their products through Internet

    Carry bags Pamphlets Providing Discounts, etc

    BMS Semester - VI

    Page 10

    4 Colours Art Jewellery

    Presentation Since it is a Kiosk it is visible from all four corners. The customers who are entering or leaving the mall can stop and have a look at the jewellerys.

    BMS Semester - VI

    Page 11

    4 Colours Art Jewellery


    Personnel The personnels includes One sales Person Jewellery Designer Production Process

    Fig 2 Sustainable Competitive Advantage


    BMS Semester - VI Page 12

    4 Colours Art Jewellery

    Fig 3 SWOT Strengths o Unique jewellery o Price range o Location Weaknesses o Leased department
    o

    Advertisement

    BMS Semester - VI

    Page 13

    4 Colours Art Jewellery


    Opportunities o Product line o Expansion Threats o Competitors o Changing Fashion o Fad Products

    Conclusion

    BMS Semester - VI

    Page 14

    4 Colours Art Jewellery


    The immitation
    jewellery industry is highly fragmented with thousands and thousands of

    artisans competing for distribution contracts and fame. Some work and distribute locally, others have national distribution systems set up. Some artists will design products for larger companies to manufacture, others will design and make the pieces themselves. The jewellery shop which we visited was one of them and was striving to make it big in the Immitation Jewllery market

    BMS Semester - VI

    Page 15

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